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It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>


Monday, March 11 • 12:30pm - 1:30pm
Curation + Crowdsourcing + Creation = Love

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Susan Gregg Koger, co-founder and chief creative officer of ModCloth.com, launched her online boutique with limited resources--a college dorm room full of vintage wares and a keen eye for retro aesthetics that's made the site popular among vintage lovers. Since then, the business has grown rapidly by expanding its loyal fan base. Much of this growth can be credited to high levels of community engagement. With ModCloth’s popular Be the Buyer program, fans can vote designs into production--a seamless marriage of curation, followed by creation vetted by crowdsourcing. ModCloth’s Make the Cut Contest asks participants to submit design sketches with the chance to have these designs produced and sold, with finalists hand-picked by Susan. Susan will speak to the challenges and exciting opportunities presented in this new climate of community collaboration, in addition to discussing how to leverage crowdsourcing not as a buzzword, but by infusing it into the DNA of a business.
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Speakers
avatar for Kerry Cooper

Kerry Cooper

COOModClothKerry is the Chief Operating Officer and Chief Marketing Officer at ModCloth, an innovative online retailer of indie fashion and décor. In her role, Kerry helps guide marketing, buying, planning, fulfillment, and customer care. Kerry joined ModCloth at the end of November... Read More →
avatar for Susan Gregg Koger

Susan Gregg Koger

CCOModClothSusan Gregg Koger, co-founder and chief creative officer of ModCloth.com, launched her online boutique with limited resources — a college dorm room full of vintage wares and a keen eye for retro aesthetics that's made the site popular among vintage lovers. Since then... Read More →



Monday March 11, 2013 12:30pm - 1:30pm
Sheraton Austin, Capitol ABCD 701 E 11th St

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