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Sunday, March 10 • 11:00am - 12:00pm
Re-Imagining Toys: Merging the Physical & Digital

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What does it mean that kids are requesting iPads over train sets for Christmas? Or that one of the fastest growing segment of iPad users are kids under age 12? Kids today interact with digital devices by 6 months and can teach their parents a few things by age 3. As it seeks to navigate the rapidly changing demands of iPad and iPod-equipped children, the $40B global toy industry stands at a crossroads. If play is the original social activity, we straddle a future of play where real-world toys and games merge with virtual adventures. During this presentation, the principals of Nukotoys, a Silicon Valley startup that endeavored to bridge the physical with the digital in the form of trading cards, will share their vision for the future of toys and the way kids play, illustrating how 21st century technology and business concepts can be applied to the art and craft of toys, enabling a toys-as-service approach as never before possible.
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Rodger Raderman


Sunday March 10, 2013 11:00am - 12:00pm CDT
Palmer Events Center, Room 1-2

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