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Monday, March 11 • 12:30pm - 1:30pm
The London Teenage Coder Riot

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Jon’s part of London was ransacked in 2011’s riots, so what did he do on the event’s anniversary? First thought: How do we teach the rioters a lesson? Instead, he answered a less obvious question: What lessons can marketers learn from rioters and vice versa? He gathered a youth engagement expert, a “learn to code in a day” company and a mobile app expert to create a social experiment. Pitch: Youth marketers team with “opportunity poor” young people to learn a new approach to marketing. It's all about gathering insights from the youth and using technology to provide them with a new experience. It involves newsjacking, agile development and creative prototyping. Coding school Decoded taught everyone to code and then app developers Smile Machine built and launched prototypes that answered a specific client brief related to a topic that was trending online. It will include a mini-documentary made exclusively for SXSW and a few surprises both good and bad. It was a code riot after all.
View official listing on sxsw.com

avatar for Jon Burkhart

Jon Burkhart

Head of Social ContentReal-Time Content LabsJon Burkhart started the world’s first blog dedicated solely to real-time marketing in 2010 and co-authored (with Grant Hunter) a book on real-time marketing called Newsjacking: The Urgent Genius of Real-time Advertising published by Thames... Read More →

Alexandra Goat

Client Services DirectorLivity

Steve Henry


Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 10AB

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