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Monday, March 11 • 3:30pm - 4:30pm
Why Social Ads Work. Ignore Facebook Naysayers.

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Hating on Facebook advertising is easy- especially when the media, leading advertisers & analysts come out each day saying 'Facebook advertising just doesn't work'. The complaints are familiar: you targeted your fans’ friends & it didn’t work. You ran a contest & no one signed up. You spent money making your page pretty & no one’s talking about you.
Facebook’s not at fault. It's time for direct response & brand advertisers to look less at the channel & more at the consumer. It's time to rethink social advertising.
In this session we'll take you on a 'Holy Batman, Social Really Does Kick Ass' tour of companies who have had enormous success using social advertising. From a leading car manufacturer who doubled their sales after one campaign to a national food chain that was overwhelmed with clicks, store locator views and email signups that increased by over 200%. We'll give you the proof points and examples you need to unlock the holy grail that is social media.
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avatar for Kurt Abrahamson

Kurt Abrahamson

CEOShareThisKurt is the CEO of ShareThis. Prior to joining the company, Kurt served as CEO of SocialMedia.com, a leader in online display advertising, which was acquired by LivingSocial. Before SocialMedia.com, Kurt spent several years at Google, where he managed the direct sales... Read More →
avatar for Brandon Rhoten

Brandon Rhoten

Dir of Digital MktgWendysBrandon Rhoten leads digital and social media marketing for Wendy’s International, one of the world’s largest quick serve restaurant chains. Wendy’s is a brand dedicated to updating itself to being relevant to today’s consumer, changing everything... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol View North

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