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Monday, March 11 • 5:00pm - 6:00pm
Fast Food & Fact-Checking: Lessons from PolitiFact

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After the Tampa Bay Times won a Pulitzer Prize for PolitiFact, its groundbreaking fact-checking operation, other newspapers wanted to get in the game and start their own PolitiFact sites. Editor Bill Adair had to figure out how to scale a specialized, unique type of journalism to many newsrooms — without harming the Truth-O-Meter, the heart of the PolitiFact brand. Adair took some guidance from the fast-food industry, which has perfected how to make burgers and fries taste the same from St. Pete to Seattle. Adair will describe how he adapted techniques like secret tasters, in-depth training programs, and a build-a-burger approach to accountability journalism. Steve Myers, who has written extensively about PolitiFact and the emerging field of fact-checking journalism, will discuss how PolitiFact’s franchise approach addresses challenges of strained newsroom budgets and is a model for collaborative, distributed journalism.
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Speakers
avatar for Bill Adair

Bill Adair

ProfessorDuke UniversityBill Adair is the Knight Professor of the Practice of Journalism and Public Policy at the Sanford School for Public Policy. One of 25 Knight Chairs at universities around the country, his research and teaching focuses on digital journalism, new media and g... Read More →
avatar for Steve Myers

Steve Myers

Former Poynter.org Managing Editor, Current Managing editor of The LensThe Poynter InstituteSteve Myers is managing editor of The Lens, a nonprofit investigative news site in New Orleans. Before joining The Lens in 2012, he was managing editor of Poynter Online, the preeminent source... Read More →


Monday March 11, 2013 5:00pm - 6:00pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

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