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Friday, March 15 • 2:00pm - 3:00pm
APIs: How Do We Foster and Support Competition In A Highly Competitive Sandbox?

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Can co-opetition really work? How is it achievable? The best path to fast-track growth has been through a strong connection to a market leader. This hook-up has been simplified through the use of API's (Application Programming Interface), economical bits of code that enable disparate programs to share and distribute information. Have a look at how to effectively 'plug in' to Spotify, Foursquare, Twitter and others. Where it works; where it breaks down, how to pivot when the sands start shifting.
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Deborah Sass

VP Gobal Business DevTAG Strategic
avatar for Barry Smith

Barry Smith

SVP Business Dev, Alliances & StrategyWest10 EntertainmentIn 1995 Barry guided an ecommerce company which developed high profile trade websites, where a prerequisite was accurate and timely metadata for the millions of SKU’s from the multitude of suppliers to the construction industry... Read More →
avatar for Shane Tobin

Shane Tobin

Dir, Strategic PartnershipsThe Echo NestShane is Director of Strategic Partnerships at The Echo Nest, a music intelligence company that powers smarter music applications for a wide range of customers -- including Spotify, Vevo, Rdio, MOG, Clear Channel (iHeartRadio), MTV, Nokia, EMI... Read More →

Friday March 15, 2013 2:00pm - 3:00pm CDT
Austin Convention Center, Room 12AB

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