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It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>


Saturday, March 9 • 5:30pm - 5:45pm
Why Hispanics Love Toyota

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Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to this key segment. So what does the Hispanic digital customer actually want to see and do online? This presentation will feature insights and analysis based on research into the digital lives and preferences of this group. Attendees will learn more about what makes this demographic unique in the digital space and come away with applicable insights based on primary research and analysis of successful and unsuccessful brand initiatives.
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Speakers
avatar for Yashoda Sampath

Yashoda Sampath

Research LeadHugeIn her present life, Yashoda Sampath performs user experience research for Huge, making sure that the voice of the user is represented at all stages of the design process. Apart from managing user experience projects, Yashoda has also conducted traditional market... Read More →



Saturday March 9, 2013 5:30pm - 5:45pm
Hilton Austin Downtown, Room 615AB 500 E 4th St

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