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Sunday, March 10 • 11:00am - 12:00pm
Shooting, Producing, Selling: Secrets of Web TV

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The first wave of web was text. Remember Julie Powell's famous food blog -- and how it had no pictures? Along came a more visual web soon after, and now, anyone can be a visual curator with the help of Pinterest. But the next wave is video, and now that our TV's are connecting to the Internet, television studios are devoting more resources than ever to creating killer web TV. The lines between traditional TV and web TV are slowly blurring, creating an opportunity for would-be content creators to get in on the game.
We'll talk with the VP of HGTV.com, one of Bravo's web TV filmmakers, and two web TV hosts to tell you what the forecast looks like for web video. We'll also address practical concerns, like: How do you amass a crew? How do you package your web video series? Should you pitch it to a media company, or go grassroots and promote it yourself? We'll discuss both success stories and flops, arming you with information you need to embark on your own web video project.
View official listing on sxsw.com

avatar for Jillian St. Charles

Jillian St. Charles

VPHGTVJillian St. Charles has worked at some of the biggest media brands in the business – CNN, Aol, Redbook Magazine and now HGTV. She has seen it all. In her current position as VP, digital at HGTV she oversees both the art and the business of creating a lifestyle website that... Read More →
avatar for Tolly Moseley

Tolly Moseley

EditorAustin EavesdropperTolly Moseley is a culture writer based in Austin TX. She is co-host of Austin American-Statesman's culture podcast "Statesman Shots," and was formerly the co-host of "Hungry In" on The Hungry Channel (a co-production between YouTube and Electus Studios... Read More →
avatar for Christian Remde

Christian Remde

Rightfrog FilmsChristian Remde is an award-winning director, editor and motion graphics artist with over 15 years of film and television experience.

Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 18ABCD

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