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Sunday, March 10 • 12:30pm - 1:30pm
Say Goodbye to Corporate Marketing as You Know It

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Traditionally, marketing has been about defining a brand’s key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's marketers must connect people to people. That means going social and saying goodbye to the traditional approach. Marketers must go beyond their internal team of specialists and realize that, in the social world, everyone from the CEO to the local employee is a marketer. That shift in thinking opens up unprecedented opportunities while creating new challenges, because it's hard to control brand messaging with so many extra voices.
In this session, Hearsay Social CEO and renowned author, Clara Shih, will lay out examples from the best practitioners of social marketing. She will also share valuable tales of what not to do. This session is designed to empower attendees to think outside of the box and get truly social.
View official listing on sxsw.com

avatar for Renee Brown

Renee Brown

SVP Dir Social MediaWells Fargo
avatar for Clara Shih

Clara Shih

CEO & FounderHearsay SocialClara is CEO and Founder of Hearsay Social and a pioneer in the social media industry. In 2007, she developed the first social business application, called Faceforce, and subsequently authored the New York Times-featured bestseller, The Facebook Era: Tapping... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol ABCD

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