Unofficial Guide to South By Southwest 2013

When one takes a close look at the fields of economics and consumer psychology, it becomes clear that nerdy social scientists have plenty to say that is relevant to the music industry. It's entirely possible for musicians and music industry professionals to make the structure of the industry and the features of consumer psychology work for them rather than against them, but in order to do so they need to learn a little bit about how both economists and consumers think.
View official listing on sxsw.com