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Saturday, March 9 • 11:00am - 12:00pm
Data, A Love Story: How I Gamed Online Dating

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I was tired of terrible first dates. When I decided to try online dating, I wasn’t going to let my profile mugshot and a few lines about me decide my fate. Instead, I did what any enterprising young woman in my position would do: I gamed the system! For weeks, I studied the women using online dating sites and collected data on those who seemed most popular.
I eventually compiled everything into a deep data analysis. Then, I logged back into the service – this time as a woman – and created a super profile using what I learned. Within a week I had the most popular profile on the site. Two months later I was dating the person who would later become my husband.
My story is detailed in my new book "Data, A Love Story" (Penguin, Jan. 31, 2013). This session will feature exclusive material that isn’t published. You'll learn all about how online dating works...and what my findings mean for anyone trying to land a committed relationship with their users.
View official listing on sxsw.com

Speakers
avatar for Amy Webb

Amy Webb

CEOWebbmedia Group LLC


Saturday March 9, 2013 11:00am - 12:00pm
Sheraton Austin, Capitol ABCD 701 E 11th St

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