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Tuesday, March 12 • 12:30pm - 12:50pm
Lee Lefever - Book Signing

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Lee Lefever will appear at the SX Bookstore to sign copies of “The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand”
Lee LeFever is the Chief Explainer, illustrator and voice of Common Craft. He is widely credited for inspiring the video explanation industry. Since 2007, the company has won numerous awards, created explanations for companies including Intel, Google, Dropbox and Ford and earned over 50 million online video views. Today, Common Craft’s mission is to make the world a more understandable place to live and work by providing tools and resources to the growing number of explanation specialists. He can be found in Seattle, Washington with his wife and business partner Sachi and their dog Bosco.
View official listing on sxsw.com

Tuesday March 12, 2013 12:30pm - 12:50pm CDT
Austin Convention Center, Ballroom D Foyer