Podcasting allows creators to directly connect with a global audience while avoiding the gatekeepers and bureaucracy of traditional broadcast media. But since iTunes’ native support for podcasting arrived back in 2005, it’s been claimed that independent development of the medium has atrophied.
The BBC has dropped the word “podcast” in favour of “download” because a majority of listeners still don’t know what a podcast is, while at the same time Audioboo founder Mark Rock calls podcasting “an old-fashioned approach to getting content on the internet."
Is podcasting being superseded by socially curated audio platforms like Soundcloud and AudioBoo? What advantages does podcasting hold over its older and younger rivals and how can producers harness the best aspects of both to become more powerful than ever?
An award winning BBC radio producer asks a transatlantic panel of podcasting hotshots if now's the time for a podcast re-boot.
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