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Monday, March 11 • 3:30pm - 4:30pm
One Million Strong: Social Media & the U.S. Army

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How does the U.S. Army – an organization defined by structure and process – become a national leader in social media engagement, content distribution and online community management? Come hear from Army representatives in public affairs and recruiting about the Army’s strategy for creating compelling content and engaging with a community of more than 1 million across multiple company divisions. Whether it’s using social media to help recruit for the all-volunteer force, publishing the comprehensive online social media handbook annually or implementing robust editorial calendars, the Army’s approach to communicating with its fans and followers – both internal and external – offers valuable tips and tools for professionals across all industries. This presentation will specifically address community management on major social platforms including Facebook and Twitter, along with creative strategies for engaging fans with compelling content on sites like YouTube and Pinterest.
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avatar for Crystal Guerrero

Crystal Guerrero

Program Mgr Social/Online Strategic Media Outreach ProgramsUS ArmyCrystal Guerrero joined what was U.S. Army Accessions Command in August of 2008. Since, she has worked in Public Affairs in the Outreach/Events, Advertising and in the Digital Division where she became Program Manager... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol ABCD

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