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Monday, March 11 • 5:45pm - 6:00pm
I Want My $28! Rockin' Email Marketing ROI

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What if each email you sent earned you $28?
Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are you getting your $28 ROI?
Ok, do you even *know* your email ROI? How much revenue do you make per email subscriber?
After you learn that, Jessica Best (email marketing dweeb for emfluence) will show you 3 ways you can guarantee improvements in your ROI:
(1) Get into the inbox (and not the spam folder)
(2) Re-engage lost or fading email subscribers
(3) Segment your list and target your messages to drive response rates up.
Learn to fine-tune your digital marketing instruments and tactics by testing every step of the way to really get the most out of email marketing.
WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend.
View official listing on sxsw.com

avatar for Jessica Best

Jessica Best

Community DiremfluenceJessica is Community Director, aka Parade Leader (social media, email marketing, events, client and prospect education) at emfluence. She's worked in email marketing for 6 years, from nonprofit to national brands.

Monday March 11, 2013 5:45pm - 6:00pm CDT
Hilton Austin Downtown, Room 616AB

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