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Sunday, March 10 • 12:30pm - 1:30pm
Profit + Purpose. The New Normal.

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We are seeing a paradigm shift in the way users are spending their time online and especially in their online purchases. Consumers are buying and advocating for purposeful brands and not letting their Internet behavior go to waste. Retailers and content creators are choosing to serve their readers and shoppers with opportunities to deepen their interactions while supporting social good. According to Edelman’s 2012 Trust Barometer findings, “when quality and price are the same, social purpose is the most important factor.”
This panel will bring together Hearst Digital's Executive Director of Social Media, Ross Geisel; host of Lifetime television's The Conversation, Amanda de Cadanet; Co-Founder HelloGiggles, Sophia Rossi; and mulu.me president and founder Amaryllis Fox who will discuss digital trends in cause-conscious shopping, the influence of the power of personal recommendation and creating innovative ways to power profit through purpose.
View official listing on sxsw.com

Speakers
avatar for Amanda De Cadenet

Amanda De Cadenet

Creator & HostAmanda de Cadenet is a renowned fashion and portrait photographer, television producer and host. She began her career at the age of sixteen as the fearless host of two of the UK's most successful television shows. She became one of that nation's best known personalities... Read More →
avatar for Amaryllis Fox

Amaryllis Fox

Founder & CEOMuluAmaryllis is the founder and ceo of mulu, a commerce platform empowering content creators to capture the income from their product recommendations and put it to work for themselves or their favorite cause. Amaryllis cut her teeth running around SE Asia for the BBC... Read More →
avatar for Ross Geisel

Ross Geisel

Dir of Social MediaHearst Digital MediaRoss Geisel is currently the Director of Audience Development and Social Media for Hearst Digital, which includes 24 websites reaching nearly 60 million unique visitors per month. Since joining Hearst Digital in July of 2009, unique visitors... Read More →
avatar for Sophia Rossi

Sophia Rossi

Co-FounderHello GigglesHaving co-founded HelloGiggles, the popular internet haven for girls of all ages, Sophia Rossi brings her unique eye for entertainment as well as years of experience in media and business development to the website's creative vision. Working alongside partners... Read More →


Sunday March 10, 2013 12:30pm - 1:30pm
Austin Convention Center, Room 9ABC 500 E Cesar Chavez St

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