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Thursday, March 14 • 3:30pm - 4:30pm
Using Social to Fill the House

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Facebook and Twitter aren’t going to sell out your tour. Fewer stages and higher prices make it hard to get on the road. Since there’s no single solution to your tour marketing strategy, what is the right recipe? With the explosion of mobile, how can you reach people on the go and are they really making purchases on their mobile devices? Is email marketing outdated or is it still an effective way to drive ticket sales? Experts and entrepreneurs discuss the best mediums to connect with fans and drive ticket sales. Between email, web, mobile and social, discover where to invest your energy to gain the maximum ROI you’re looking for.
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avatar for Ashley Capps

Ashley Capps

Pres/CEOAC EntertainmentOne of the foremost independent promoters in the United States, Mr. Capps and his company, AC Entertainment, create, produce, book, and present hundreds of concerts and events every year, including internationally recognized festivals such as the Bonnaroo Music... Read More →
avatar for Dawn Gates

Dawn Gates

VP Digital MktgUniversal Music Group NashvilleThe Vice President of Digital Marketing at Universal Music Group Nashville, Dawn’s innovative approach to the application of new technologies during her 15-year music career has established her as a pioneer in the use of interactive... Read More →
avatar for Jamie Loeb

Jamie Loeb

MktgNederlander ConcertsWith more than 25 years of local, regional and national experience in event marketing, Jamie Loeb serves as the Vice President of Marketing for Nederlander Concerts. She is responsible for the online development, marketing initiatives and promotional campaigns... Read More →

Thursday March 14, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 9ABC

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