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Sunday, March 10 • 1:00pm - 1:20pm
The Unexpected Truth Behind Earning Trust

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Never before in the history of humanity have so many people been lied to or manipulated on a daily basis. During the recent election, we saw billions of dollars of engineered bullsh*t in the form of political advertising. Add the usual parade of sugary drink marketing, bikini babe advertising, and biased "reporting" ... and we're facing the perfect storm of bullsh*t.
In this interactive book reading*, Rohit will offer a look at the entertaining (and sometimes tragic) rise of propaganda in history ... as well as how social media has contributed to the problem. From the lessons of CIA body language experts to the secrets of the "lie doctor" - this session influenced by the #1 best selling book Likeonomics will offer a new hope for a bullsh*t free future and what it will take to make it a reality.
*Note - I won't actually be sitting there reading from the book ... this will be a visual presentation, and much more fun than that. :-)
View official listing on sxsw.com

Sunday March 10, 2013 1:00pm - 1:20pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

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