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Saturday, March 16 • 12:30pm - 1:30pm
Principles of Pop/Rock Record Making: Songwriting

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The song is the key to everything in music Lyrics, melody and song structure often make the difference in achieving a "hit." Small changes have big effects on the song. Seasoned studio and label professionals explore the ways they work with artists to make memorable songs.
View official listing on sxsw.com

Speakers
avatar for Howard Benson

Howard Benson

Record ProducerHoward Benson Productions LLC
avatar for Steve Diamond

Steve Diamond

SongwriterWriter/Producer living in Nashville and Los Angeles Hits include: "I've Got A Rock n' Roll Heart" by Eric Clapton "According To You" by Orianthi "Consider Me Gone" by Reba (biggest hit of her career) "I Can Love You Like That" (song of the year) "Let Me Let Go" Faith Hill... Read More →
avatar for Marti Frederiksen

Marti Frederiksen

Songwriter/ProducerMarti Frederiksen, a native of Los Angeles, started his career as an artist playing drums, guitar and singing lead vocals in several signed alternative and rock bands in the 80s and 90s.
avatar for Pete Ganbarg

Pete Ganbarg

Head of A&R/EVPAtlantic RecordsPete Ganbarg is Executive Vice President/Head Of A&R for Atlantic Records, a position he’s held since late 2008.
DW

David Wolter

RCA Records



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