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Monday, March 11 • 4:40pm - 4:50pm
Margot Bloomstein - Book Signing

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Margot Bloomstein will appear at the South by Bookstore to sign copies of “Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project” following her Featured session.
Margot Bloomstein (@mbloomstein) is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy. She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity through both traditional and social media. Over the past decade, she’s helped to shape corporate social responsibility efforts at Timberland, content for alumni relations at Tufts University, and strategy for cultural tourism in the state of Nevada.
A participant in the inaugural Content Strategy Consortium, Margot speaks internationally about enriching interactive engagements with content strategy. Recent engagements include IA Konferenz Germany, CS Forum London, Confab, and Web 2.0. She also helps organize the Content Strategy New England meetup.
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