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It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>


Monday, March 11 • 11:45am - 12:00pm
Sign of the Times: The Evolution of Ambient

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While some might consider billboards, bus kiosks and other “signage” to be outmoded or quaint media channels, the fact is outdoor advertising is being driven as hard as any other medium. And it’s never been more relevant. Or badass.
New changes in “OOH” regarding technology, proportions and interactivity pop up daily. Artificial intelligence, motion sensors, augmented reality and mobile are all a part of the mix.
Signs are cool. They represent social currency.
The creator of the iconic "Curiously Strong Mints" Altoids campaign will discuss the potency of outdoor media in the development and success of his famous campaign as well as where out-of-home is today. And where it’s going tomorrow.
Incorporated into this presentation is a provocative look at signage over history, it’s role in changing human behavior, as propaganda, as cultural touchstone... and why we can't stop looking at signs, or making them.
View official listing on sxsw.com

Speakers
avatar for Steffan Postaer

Steffan Postaer

Exec Creative DirGyroSteffan joined gyro in February 2012 as executive creative director of the San Francisco office. Before gyro, he was Chairman and Chief Creative Officer of Euro RSCG Chicago. He is best known for his iconic work on Altoids, The Curiously Strong Mints. He is also... Read More →



Monday March 11, 2013 11:45am - 12:00pm
Hilton Austin Downtown, Room 615AB 500 E 4th St

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