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Sunday, March 10 • 12:30pm - 12:50pm
Fake It! Your Guide to Digital Self Defense

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If there's one piece of advice to keep as much personal data to yourself as possible, it's this: FAKE IT and don't become a datasexual! Separate the professional You from the private You, use pseudonyms, aliases and fictitious data online to throw off the dataminers and databrokers.

Facebook, Google and many others have their own rules telling you to use your real name. But your identity and privacy are more important, so you have to perform digital selfdefense.
This reading will showcase excerpts from our book "Fake It," which was published in English and Danish in the fall of 2012, in German and Finnish in early 2013. It's a guided tour through the daily life in the always-on world: at home, at work, at the gym, in school, when traveling, dating and shopping. Since lawmakers are hopelessly behind and tech companies consider personal data a free-for-all, this book recommends taking control over who knows what about you in what context.
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avatar for Steffan Heuer

Steffan Heuer

US CorrespondentBrand Eins WirtschaftsmagazinU.S. Correspondent for brand eins, covering technology and human capital from San Francisco. Co-author of the book "Fake It. A Guide to Digital Self-Defense," available in print and as an e-book internationally.
avatar for Pernille Tranberg

Pernille Tranberg

Author, organizer, journalistPernille TranbergDanish journalist, author and speaker about changes in our society in the wake of digital media and new technology. She works partly as a strategic advisor to the CEO of a large Danish media house, Berlingske Media, she’s been the editor-in-chief... Read More →

Sunday March 10, 2013 12:30pm - 12:50pm CDT
Austin Convention Center, Ballroom G

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