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Saturday, March 9 • 11:00am - 12:00pm
Get Ready to Rumble! How WWE Is Crushing Social TV

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With more than 123 million fans/followers on Facebook and Twitter, WWE ranks among the sports world’s digital leaders. Wrestlemania XXVIII alone generated 110 worldwide trends over the show's five-hour period and the hashtag #Wrestlemania was mentioned more than 610,000 times on the day of the event. Learn how WWE’s integrated marketing and content strategy is driving bone crushing levels of engagement by connecting Superstars directly with their fans - delivering exclusive content, stunning face-offs and real-time experiences that dominate social television.
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Speakers
avatar for John Cena

John Cena

WWE SuperstarWWEJohn Cena, whether he knew it or not at the time, started grooming himself for a career in sports entertainment at the age of four when he made his first championship belt out of computer paper in his West Newbury, MA home. Cena's WWE debut in June 2002 was an accomplishment... Read More →
avatar for Khris Loux

Khris Loux

Co-Founder & CEOEchoKhris Loux has a strong 15-year track record of achievement in the software industry, specializing in negotiations and business development. As CEO and Co-Founder of Echo, he leads the company's strategic positioning and operational initiatives to ensure a culture... Read More →
avatar for Stephanie McMahon

Stephanie McMahon

Chief Brand OfficerWWEStephanie McMahon was named Chief Brand Officer in December 2013 and is responsible for leading WWE’s efforts to further enhance its brand reputation among key constituencies including advertisers, media, business partners and investors. Stephanie serves as... Read More →
avatar for Perkins Miller

Perkins Miller

EVP, Digital MediaWWEPerkins is Executive Vice President, Digital Media for WWE, a global, family-friendly entertainment company.



Saturday March 9, 2013 11:00am - 12:00pm
Sheraton Austin, Capitol EFGH 701 E 11th St

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