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Sunday, March 10 • 5:00pm - 6:00pm
Death of the Couch Potato: The Future of Social TV

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Steve Jobs was famously quoted as saying “You watch television to turn your brain off and you work on your computer when you want to turn your brain on.” The rapidly evolving field of Social TV is turning the belief that television is a passive viewing activity on its head. This panel will explore how some of the hottest brands in television are leveraging social TV to transform the viewing experience, re-shape content development and generate new revenue streams.
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Speakers
avatar for Laura Gentile

Laura Gentile

VPESPNLaura Gentile is vice president of espnW, ESPN’s first dedicated business built to serve, inform and inspire female athletes and fans. espnW initially launched in Dec. 2010 as a blog and evolved as of April 2011 to an enhanced web site at espnW.com. The site endeavors to become... Read More →
avatar for Jason Hoch

Jason Hoch

SVP of Customer StrategyEchoHoch is a 17-year digital veteran, the last 10 years acting in senior leadership positions across a wide array of media and entertainment brands. Hoch most recently served as Senior Vice President of Digital Operations for WWE, where he led the Company’s... Read More →
avatar for Jesse Redniss

Jesse Redniss

Chief Strategy OfficerMass Relevance IncJesse Redniss is an Emmy-nominated entertainment executive who has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years. As Chief Strategy Officer at Mass Relevance, he develops... Read More →


Sunday March 10, 2013 5:00pm - 6:00pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

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