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Sunday, March 10 • 2:00pm - 3:00pm
Meet the Insiders: Startup Alley Edition, Entertainment Tech Marketing

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New for 2013, Meet the Insiders is an opportunity to participate in vital discussions on the innovations and developments in the world of film across varying topics. Moderators will start by introducing and getting to know the Insider for the first 10 minutes, but the next 20 are an open forum where the audience is able to ask questions, discuss trends, connect with the film community, and gain insight and understanding of the industry from the insiders at the forefront of their respective fields.
Entertainment Tech Marketing:
Gain insight into entertainment technology marketing from the insiders in this panel moderated by James Belfer, co-founder and CEO of Dogfish Accelerator. The session will begin with Mark Achler, the SVP of New Business Strategy and Innovation at Redbox, discussing current and upcoming trends he sees in the market and how an industry leader that in the past 10 years has grown to have more locations than McDonald's and Starbucks combined in the US adapts to navigate these trends. Next up, Andrew Kippen, the VP of Marketing at Boxee, a company positioned to revolutionize the home television viewing experience, will talk about best practices and strategy for taking entertainment tech startups to market.
Check out other Startup Alley programming here: http://sxsw.com/film/startup-alley
View official listing on sxsw.com

avatar for Mark Achler

Mark Achler

SVP, New Business Strategy & InnovationRedboxAs senior vice president of new business, strategy and innovation at Redbox, Mark Achler manages the Company’s long-term planning and expansion into new business opportunities. Achler was recently featured as a mentor to a tech startup... Read More →
avatar for James Belfer

James Belfer

Founder & Managing DirDogfish Accelerator
avatar for Andrew Kippen

Andrew Kippen

VP, MktgBOXEEAndrew Kippen was previously a marketing strategist at Stage Two Consulting where he crafted go-to market strategies for consumer tech startups and taught larger companies how to approach online influencers and social media.

Sunday March 10, 2013 2:00pm - 3:00pm CDT
Austin Convention Center, Room 17B