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Saturday, March 9 • 12:30pm - 1:30pm
Mobile Saturday: Location, Location, Location

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Location. Location. Location - Leveraging Geolocation & Geofences to learn from your customers and inspire engagement:
The traditional tonnage approach to advertising won’t work with the world’s 1 billion smartphone users. Consumers can’t keep their hands off mobile devices because they offer the most personalized, customized and optimized experience they’ve ever known. Likewise, marketers have more power than ever before, with more customer insight and the ability to reach people at anytime, anyplace. In addition to knowing where consumers are right now, they can know where they’ve been, even the direction and speed at which they are traveling. The challenge we face as an industry is to use this power to connect with our customers. In this session we share insights on how marketers need to change their brains when it comes to campaigns so that this power is wielded in the right way in order to build loyalty, not annoyance.
Sponsored by Urban Airship.
View official listing on sxsw.com


Coleen Carey

VP of ProdUrban Airship
avatar for Roe McFarlane

Roe McFarlane

Sr VP, Prod Dev, MktgFollett Higher Education GroupRoe is responsible for online product strategy and innovation of FHEG’s retail e-commerce solutions in service to universities, students and institutions across North America. He oversees marketing, e-commerce technology, efollett.com... Read More →
avatar for Ben West

Ben West

Co-FounderEventbaseBen West is the co-founder of Eventbase and its sister agency Intergalactic. Eventbase creates mobile apps for some of the world’s biggest events including the 2010, 2012 and 2014 Olympics, Sundance Film Festival, South By Southwest, Social Media Week, Lollapalooza... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Wanderlust, Wanderlust

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