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Tuesday, March 12 • 11:00am - 12:00pm
Integrating Digital into the Live Game Experience

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In the past decade professional sports have made quantum leaps integrating digital media into their product offering. From fantasy leagues to on-line viewing, mobile updates, and direct communication with athletes, today’s fans feel more connected to their sports than ever. The only place the experience hasn’t changed is at the live sporting event itself.
While stadiums have gotten bigger, flashier, and more expensive, they haven't gotten more digital. The fan at home in front of his or her big-screen TV can tweet with other fans, follow advanced live statistics, and check on his fantasy teams, but the fan in the stadium has much the same experience he had 20 years ago. With all of the recent digital advances, from social to mobile to location-based technologies, how can we reinvent the live sports experience?
View official listing on sxsw.com

Speakers
avatar for Michael Allen

Michael Allen

Dir of Sales & MktgABKCO Music & Records IncMichael Kirk Allen is the Director of Sales and Marketing at ABKCO Music & Records, Inc. in New York City, one of the world’s leading independent entertainment companies, whose extensive catalog includes The Rolling Stones, Sam Cooke... Read More →
avatar for Jayne Bussman-Wise

Jayne Bussman-Wise

Digital DirectorBrooklyn Nets/Barclays CenterDigital Director, Brooklyn Nets & Barclays Center
avatar for Michael Cole

Michael Cole

HostWWE
MJ

Marc Jenkins

VP, Digital MediaNASCAR


Tuesday March 12, 2013 11:00am - 12:00pm
Hyatt Regency Austin, Texas Ballroom 1-4 208 Barton Springs Rd

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