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Tuesday, March 12 • 12:30pm - 1:30pm
The Buyer and the Beats: The Music Fan and How to Reach Them

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Explore the important unanswered questions surrounding key music consumer behaviors, including; how to decode the super fan, what technology savvy consumers use to discover and purchase music,and in what way crowdsourcing sites can help artists reach fans. Presented in collaboration with Nielsen.
View official listing on sxsw.com

avatar for Howard Applebaum

Howard Applebaum

President, Nielsen EntertainmentThe Nielsen Company
avatar for David Bakula

David Bakula

SVP Client DevNielsen Entertainment
avatar for Shawn O'Keefe

Shawn O'Keefe

IA Festival ProducerSXSW STAFF
avatar for Benji Rogers

Benji Rogers

Pres & FounderPledgeMusicBenji Rogers is an independent musician from London who has been making his own records since 1999. In 2009, Benji founded PledgeMusic, the leading international direct-to-fan platform offering artists a unique way to engage their fans in the music making... Read More →

Barbara Zack

Nielsen Company

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 12AB

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