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Friday, March 8
 

3:30pm CST

Helping Aunt Ginny: Alzheimer’s, Technology & Me
As our loved ones age, we find ourselves taking on caregiver responsibilities, sometimes way earlier than we expected. Last year I became the sole caregiver for my Aunt Ginny who has Alzheimer’s. Here’s what I learned: Caring for the elderly is hard. Prioritizing yourself while serving as the caregiver for someone else is even harder. Technology can help both of you.
It’s tempting to introduce technology to our elderly loved ones so they can better manage their lives. But that doesn’t work. We’re the ones who need to make technology work for us while we are helping them.
Google Docs, email and smartphones are great tools for keeping everyday details straight – especially if you do not live in the same home, town or even state of the person you are caring for.
This talk will explore some of the challenges of caring for the elderly, technological advances that help you with daily management and tips for taking control while allowing the loved one to still believe they are in control.
View official listing on sxsw.com

Speakers
avatar for Virginia Ingram

Virginia Ingram

Account PlannerVirginia Ingram and AssociatesVirginia is an account planner and digital strategist who lives in Johnson City, TN and Durham, NC. She uses digital solutions to solve human problems and helps individuals understand how caregiving issues impact those who need care, the... Read More →


Friday March 8, 2013 3:30pm - 4:30pm CST
Sheraton Austin, Capitol View North

3:30pm CST

How to Find the Co-Founder of Your Dreams
So you want to start a company--but you know it will grow so much faster if you start it out with someone else. But whom? Your college friends seem to still be in the beer-guzzling phase, and networking events haven't really led you to that "match"--the one person who really "gets" you and the company you want to build.
Where do you find your co-founder? And how do you keep that co-founder relationship from blowing up later on?
What we'll have a conversation about:
--Off-the-beaten-path ways to find a co-founder
--What tech co-founders are looking for in a business person
--What business co-founders are seeking in a tech person
--Specific strategies to help you find your "co-founder match"
--Pros and cons of co-founder relationships vs. going it alone
--How to organize your business so that you don't get screwed by your co-founder (or anyone who comes in later as an equity partner!)
View official listing on sxsw.com

Speakers
avatar for Parnell Springmeyer

Parnell Springmeyer

CTOWhoosh! TrafficI'm a 26 year old guy that loves crossfit. I am a passionate learner and have been self-taught in mathematics, programming, and many other subjects for eight years now through books, the classics, and modern offerings.


Friday March 8, 2013 3:30pm - 4:30pm CST
Courtyard Marriott, Brazos

5:00pm CST

How Side Gigs & Hobbies Can Help Your Career
In the span of about 4 months, I had the opportunity to start my own local business, was offered a modeling contract, got my foot in the door on an excellent marketing team at a B2B software company, and was offered a head coach position for a club volleyball team. And, like the ambitious younger self that I was... I said yes to all of it while still a full-time student.
In this talk, I'd like to share the good, the bad, and the really surprising impacts that my inability to turn down an opportunity have had on my career, and how I think others could benefit professionally by taking on side projects.
View official listing on sxsw.com

Speakers
avatar for Lisa Messelt

Lisa Messelt

Marketing ManagerSpanning


Friday March 8, 2013 5:00pm - 6:00pm CST
Courtyard Marriott, Brazos

5:00pm CST

The Comfy Chair! Are We Sitting Too Much?
I'll bet you're sitting in a chair while reading this. In fact, the time spent sitting in chairs (office desks, cars, trains, planes, movie theaters, eating) has increased substantially over the past 30 years. And related health issues such as obesity, diabetes, and musculoskeletal disorders (back, knee, and hip pain) are also on the rise. This is an area of concern for all who sit in chairs a lot, especially those in the computer and media industries. Medical research has only seriously focused on this area for the past 15 years but already some commonly-held perceptions about fitness and wellness are changing. In this session, we'll discuss some of the recent research and tools available. Bring your ideas, experiences, and concerns.
View official listing on sxsw.com

Speakers
CA

Clayton Aynesworth

FounderAlternative Healing Of Austin
JL

Jason Levitt

Co-FounderSpirit.io



Friday March 8, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Capitol View North
 
Saturday, March 9
 

11:00am CST

Can You Hack It? Great Ideas in 24 Hours or Less
There was once a widespread fear of hackers due to their deep understanding of digital and technology, and their power to evoke chaos. In a twist of events, some of the world’s most notable brands, businesses and causes are inviting hackers in and empowering them like never before. With few parameters and less than 24-hour timelines, these hackers are igniting powerful ideas with the potential to deeply impact the world and the way we do business – by putting an emphasis on making, not marketing. Here we’ll present great digital ideas born and prototyped in 24-hours, where they came from, and where they are headed. Big Spaceship and GOOD will lead a discussion about their 24-hour creative hits, misses and lessons learned. They’ll be put in the spotlight to prove whether or not they can hack it.
View official listing on sxsw.com

Speakers
CC

Casey Caplowe

Co-Founder CCO & Prod LeadGood
JT

Joshua Teixeira

Dir of StrategyBig Spaceship


Saturday March 9, 2013 11:00am - 12:00pm CST
Courtyard Marriott, Brazos

11:00am CST

Digital Primitives: The Anthropology of Social
From the beginning, the Internet has allowed patients and caregivers to create online communities that provide something offline communities cannot. In the case of rare genetic disorders, it is a chance to connect with others who know what you are facing; in the case of debilitating disease, a chance to talk openly with others who know what it is like to live in an able-bodied society. The same way that deaf communities sprung up throughout the world, online communities lack formal institutional structures, and come in a number of shapes and sizes, with different cultural norms, interactional rules, and languages. Anthropology and linguistics, as sciences focusing on society and communication, are ideally suited to unpack and understand these communities. We explore real-world examples of online health-related communities, the belief structures of groups, the fault-lines that exist, and what these analyses tell us about the real-world needs and experiences of community members.
View official listing on sxsw.com

Speakers
avatar for Rob Malouf

Rob Malouf

Associate ProfessorSan Diego State UniversityProf. Malouf earned a BA in computer science and linguistics from SUNY Buffalo and a PhD in linguistics from Stanford University. He has taught at Stanford, UC Berkeley, University of Groningen, and CU Boulder, and is currently an associate... Read More →


Saturday March 9, 2013 11:00am - 12:00pm CST
Sheraton Austin, Capitol View North

11:00am CST

Election2012 TechTeams: How Their Work Helps Yours
Political parties are analyzing the last election because its lessons are critical to future success. But what worked and didn’t is valuable not only to politicians, but to nonprofit organizations that lead very different kinds of campaigns. In 2012, Betsy Hoover and Patrick Ruffini were on opposite political sides that revolutionized the use of digital outreach. When the campaign ended, the Joyce Foundation, a Chicago-based organization dedicated to improving the quality of life in the Great Lakes region, brought both sides together to address a knowledge gap: the need for nonprofits to access those same online insights and tools to improve communities. Too often, nonprofits struggle to use ads, online fundraising, social media, supporter lists and targeted outreach effectively. So, politics were put aside to build a digital “playbook” for nonprofits to learn cutting-edge tactics. Come share insights these tech leaders gained and put them to use to tackle your pressing challenges.
View official listing on sxsw.com

Saturday March 9, 2013 11:00am - 12:00pm CST
Sheraton Austin, Capitol View South

11:00am CST

Grabbing a Bottle Rocket-Making Techquisition Work
Tech companies spent more than $100 billion on acquisitions in 2010, often to create a bottle-rocket effect of fast growth, yet industry leaders estimate 70-90 percent of tech acquisitions fail. A “techquisition” lives or dies by its own set of rules – a mix of financial and cultural, along with a business boost, but rarely in equal parts. Two Austin companies – HomeAway and WhaleShark Media – were inquisitive before they were acquisitive. The companies set out on a deliberate course with each acquisition, to avoid ending up grasping at the tail of a bottle rocket so their propulsion forward was without a loss of control.
In six years, HomeAway navigated 17 acquisitions, with huge successes and a lot of lessons learned. Across town, WhaleShark brought aboard more than eight companies into its portfolio of online coupon websites in two years. In this session, HomeAway and WhaleShark pull back the curtain and give insider advice on how to keep control of a potential bottle rocket.
View official listing on sxsw.com

Speakers
avatar for Cotter Cunningham

Cotter Cunningham

CEO & FounderRetailMeNotCotter Cunningham is the founder, president and CEO of RetailMeNot, Inc., the world's largest online coupon and deals marketplace. Founded in 2009, RetailMeNot, Inc. has grown to over 400 employees with offices in five countries and headquartered in Austin... Read More →
avatar for Carl Shepherd

Carl Shepherd

Co-Founder/Chief Strategy & Dev OfficerHomeAway IncShepherd co-founded HomeAway with CEO Brian Sharples and oversees the company's worldwide corporate development efforts including mergers, acquisitions and key partnerships.


Saturday March 9, 2013 11:00am - 12:00pm CST
Hyatt Regency Austin, Big Bend

11:00am CST

Time Shifting: Is Sports the Last One Standing?
As digital devices and streaming make appointment based viewing less important, live sports appears to be one of the last categories that can consistently draw massive viewership numbers. How are media companies and rights holders maximizing the value of these events and serving the fans’ interests on multiple platforms? Sports media reporter John Ourand of the SportsBusiness Journal discusses this topic with Jason Kint of CBSSports.com.
View official listing on sxsw.com

Speakers
avatar for Jason Kint

Jason Kint

SVP & GMCBS SportsJason Kint is the General Manager of CBS Interactive’s sports division, including CBSSports.com, an array of premier Fantasy offerings, MaxPreps and the CBSSports.com College Network, which produces over 150 official collegiate athletic sites. CBS Interactive’s... Read More →
avatar for John Ourand

John Ourand

Sports Media ReporterSportsBusiness Journal


Saturday March 9, 2013 11:00am - 12:00pm CST
Hyatt Regency Austin, Hill Country ABCD

12:30pm CST

Declaring War on IT Turnover
We have become a job-hopping culture. Company ‘lifers’ that maintain a career and knowledge in just one company for most of their working lives are essentially extinct. According to the Bureau of Labor Statistics, workers stay with their jobs an average of 4 years. In IT, the trending number is less.
Team leaders and managers listen up. Given the stats from the BLS, your team’s depth is probably only an average of 5-6 years deep. That’s scary. Plus, how do we solve the intellectual property retention issue?
There are two ways to combat this issue: The first way is to make your company a destination and you won’t have to worry about your talent leaving. Most companies have implemented some perks and work-life and cultural benefits at some level. The second way is to build a tribal knowledge culture that bridges the gap when someone moves on to their next endeavor. We will talk about how to solve this issue from both directions.
View official listing on sxsw.com

Speakers
avatar for Craig Malloy

Craig Malloy

Co-Founder & CEOBloomfireCraig Malloy is the CEO of Bloomfire (www.bloomfire.com), an Austin startup that offers knowledge sharing applications for teams and organizations. Craig previously served as Founder/CEO of ViaVideo (acquired by Polycom), Founder/CEO LifeSize (acquired by... Read More →


Saturday March 9, 2013 12:30pm - 1:30pm CST
Hyatt Regency Austin, Big Bend

12:30pm CST

Reimagining Health, Technology & Design
Future healthcare innovation success will be defined by the experience delivered to patients, caregivers, and physicians in hospitals, homes and at retail. New technologies such as mobile apps, wearable sensors, and social networks, are converging with new expectations and needs to create new business models for healthcare experiences. But imagine a far more extreme transformation, in which advances in information technology, biology and engineering allow us to move much of health care out of hospitals, clinics and doctors’ offices, and into our everyday lives. Inspired by ideas and innovations emerging from university research labs, clinical innovation centers, start-ups and large companies, how can we use design and new technologies to bridge the gaps between the research and the delivery of innovative healthcare ideas – and how are start-ups and new business models both redefined and reinvigorated by this?
View official listing on sxsw.com

Speakers
avatar for Frank Moss

Frank Moss

Professor of the Practice of Media Arts & SciencesMITFrank Moss has had a 30-year career as a high tech and biotech entrepreneur. He served as Director of the MIT Media Lab from 2006-2011 and is currently Professor of the Practice there, where he heads the New Media Medicine group... Read More →
avatar for Scott Stropkay

Scott Stropkay

Co-Founder & PartnerEssentialScott Stropkay Co-Founder and Partner, Essential www.essential-design.com



Saturday March 9, 2013 12:30pm - 1:30pm CST
Sheraton Austin, Capitol View North

12:30pm CST

Screw the Valley, We Want to Build a Boulder
Why try to replicate the success, scale or legacy of Silicon Valley in any meaningful way? Why compete with New York, London or Berlin, when talent will always be attracted to capitals of commerce and culture?
Martin Bryant, Managing Editor of The Next Web and Paul Smith, Director of accelerator program ignite100 ask the audience whether towns and cities around the world can build sustainable, successful startup communities. They explore how Boulder established itself as a world-class startup community, and look at how teams elsewhere in the world are looking to do the same.
And they ask the most important question of all; can remote startup hubs ever hope to grow awesome startups?
View official listing on sxsw.com

Speakers
avatar for Martin Bryant

Martin Bryant

Editor-in-ChiefThe Next WebWith a particular interest in European startups, apps and the constant evolution of digital media, Martin Bryant is Managing Editor at The Next Web.


Saturday March 9, 2013 12:30pm - 1:30pm CST
Courtyard Marriott, Brazos

12:30pm CST

Stop Staring at My Tumor, My Boobs Are Down Here
The single life is crazy enough on it’s own, but what happens when you add something like cancer to the mix? Dating coach and single girl Charlie Nox is about to find out.
On May 25, 2012, Charlie was diagnosed with papillary thyroid carcinoma. She's always said that anyone can be successful dating, no matter what their circumstances. Now she gets a chance to put her money where her mouth is and attempt what most of us could never imagine - dating with cancer.
Join Charlie for a behind-the-scenes, uncensored look at her crazy adventures dating as an “out” cancer patient. She will share all her successes, failures, embarrassing moments, scary challenges, and awesome wins. She will also share the insights, stories, and victories of her clients who are dating with cancer and other chronic health issues.
Learn how vulnerability is your greatest strength and how YOUR “undateable” qualities (hint – we all have something!) are actually your access to finding what you really want.
View official listing on sxsw.com

Speakers
avatar for Charlie Nox

Charlie Nox

Dating CoachCharlieNox.comFeatured as one of the Top 100 Sex Bloggers of 2012, Charlie has been dishing out dating advice since middle school. From hand drawn diagrams of female anatomy, to kissing lessons behind the big tree after school, she has always been committed to giving the... Read More →
JS

Jonah Spear

Co-FounderSpear Creative Group


Saturday March 9, 2013 12:30pm - 1:30pm CST
Sheraton Austin, Capitol View South

12:30pm CST

Taboo Travel
From the Vatican Secret Archives and Nevada’s Area 51 to the Google server warehouse and the giant floating plastic garbage island in the middle of the ocean and a myriad of former insane asylums, hidden metro stations and towns evacuated by industrial disaster -- digital and social media have dramatically unearthed places that you’re not supposed to know about and how to get there.
View official listing on sxsw.com

Speakers
avatar for Allison Busacca

Allison Busacca

EditorBBC Travel


Saturday March 9, 2013 12:30pm - 1:30pm CST
Hyatt Regency Austin, Hill Country ABCD

3:30pm CST

100 Mistakes from Contributor to Chief Officer
At your first job, you filled your shelves with obscure books to impress your colleagues. As a first-time manager, you probably tried to be a super hero to save a project but were confused when your team seemed unhappy afterwards. In senior leadership, you probably realized you needed to hire a team but regretted not spending more time expanding upon your nine LinkedIn connections. As a VP, you were probably surprised when you had to repeat a goal not once, not twice, but fifty times before anyone took notice.
For six years, I chronicled my hundreds of mistakes co-founding Meebo. I initially assumed that my faults were my own but after hiring folks to fill my shoes, I realized that everyone weathers similar rites of passage as we move from individual contributor, to manager, to senior leadership.
This session intends to help professionals at all levels avoid the, "I wish someone had told me that!" moments.
View official listing on sxsw.com

Speakers
avatar for Elaine Wherry

Elaine Wherry

Co-founder & CXO of MeeboMeebo Inc


Saturday March 9, 2013 3:30pm - 4:30pm CST
Courtyard Marriott, Brazos

3:30pm CST

Doctors, Disasters & Smartphone Apps
Scientists are predicting that climate change will increase the severity and frequency of natural disasters occurring on our planet, making the need for quick, easy, and smart resources to aid in disaster recovery more crucial than ever. What are these apps? How are they helping response teams save lives? Are health and medical apps changing physician behaviors and quality of care in crisis situations?
Dr. Dan Diamond, director of the nation's first state-affiliated medical disaster response team, routinely relies on his smartphone and medical apps to treat patients across a wide spectrum of maladies during medical rescue missions. His stories of using medical apps in the trenches will demonstrate the importance of building better mobile products for physicians that can help save lives.
View official listing on sxsw.com

Speakers
avatar for Dan Diamond

Dan Diamond

Thought Leaderwww.dandiamondmd.comWhether you are part of a corporation recovering from economic challenges, a sales team coping with reorganization or a healthcare organization adapting to shrinking resources, Dr. Dan Diamond can help. He is passionate about resuscitating teams and... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm CST
Sheraton Austin, Capitol View North

3:30pm CST

Event Success Through New Tools & Technologies
Events have changed. The challenges involved with marketing them, sponsoring them, or simply figuring out which to attend, have been transformed. New technologies are rewriting the rules and we are all playing catch up.
Please join us for our second annual interactive core conversation to explore best practices, case studies and new tools for succeeding with live events.
We will once again bring together top event producers, sponsors and technologists in a conversation about how these new tools can increase the success of our events, both for those that put them on, and for those that attend.
Please see my blog post at www.buildingalliances.com/blog for additional background on the challenges we see this session addressing and our invited guests, who are on the front lines of implementing truly successful new technology-based solutions.
View official listing on sxsw.com

Speakers
avatar for Loic Le Meur

Loic Le Meur

FounderLeWebLoïc Le Meur is a serial entrepreneur based in San Francisco. Loïc created the #1 European tech event LeWeb with his wife Geraldine. Each year in Paris, LeWeb brings together in Paris 3,500 entrepreneurs, brands, geeks, investors and press from 76 countries. According... Read More →



Saturday March 9, 2013 3:30pm - 4:30pm CST
Sheraton Austin, Capitol View South

3:30pm CST

LGBTech: Equality in Tech & Where We're Going
Tech and interactive design is one of the most forward thinking industries, by design, and there are tons of LGBTQ who work in this industry.
Only recently have the LGBTQ in these industries begun to band together, whether that be internal company organizations like the Google Gayglers, and conventions like GaymerCon.
Our goal with this core conversation is to discuss where we've been as a LGBTQ (and allied) community so far, where we currently are and where we're moving in the future to continue to keep equality on the forefront of innovation.
We want to hear -your- stories as well as this will be an interactive discussion where we'll debate issues ranging from how the less represented members of the community are fighting for a say to general changes that we've seen across the board. We hope to expose just how large the LGBT population is in the tech world, how it effects your job and life, and how its being reflected from a business and coding perspective.
View official listing on sxsw.com

Speakers
avatar for Keith Kurson

Keith Kurson

CEOAgoge Inc
avatar for Andrew Watterson

Andrew Watterson

DesignerAsana



Saturday March 9, 2013 3:30pm - 4:30pm CST
Hyatt Regency Austin, Big Bend

3:30pm CST

The Twenty-Something Time Machine
Millennials are allegedly the prototype of the new consumer. They’re hyper-connected, tech-aware,
and uber-social. They blend channels constantly: Surfing on their tablets while watching TV and texting
their friends – consuming 26 hours of media time in a 24 hour day. This generation grew up in a world
in perpetual Beta, where products are never finished and their input can always be incorporated. The
question is: Are Millennials proxy for all future generations or simply the latest “new” demographic
masquerading as something more?
The question of what Millennials truly represent as consumers vexes marketers and businesses. One on
hand, Millennials are uber-independent in their thinking, boldly proclaiming their uniqueness, yet many
graduate from college only to move back home with their parents.
In this provocative session, we’ll dive into what Millennials represent about our society at large—and
your input will be critical for the process. The session leaders include a bestselling author on Millennials
—who is a Millennial himself—and a Gen X CMO who has deep insights into Millennials through access
to billions of social media conversations.
Millennials have grown up in a world of constant Beta – where products are never finished and they
expect a hand in their creation. They want a stake in developing products and in how you run your
company. To stay loyal, they insist that companies involve them in all areas of their business.
This session will help separate fact from fiction about the fastest growing consumer generation in the
marketplace, globally.
The question isn't how fast the creative industry will adapt to millenials, it is how quickly the rest of the population will begin to demand 26 hours in their day.
View official listing on sxsw.com

Speakers
avatar for Jason Dorsey

Jason Dorsey

The Gen Y GuyThe Center For Generational Kinetics, LlcI'm The Gen Y Guy. My passion is teaching entrepreneurs and execs how to leverage the purchasing patterns driven by Millennials and Gen Y. It's cool stuff. We basically get to help all kinds of interesting companies grow faste... Read More →
avatar for Lisa Pearson

Lisa Pearson

Chief Marketing OfficerBazaarvoiceAs CMO of Bazaarvoice, Lisa Pearson understands the value of word of mouth. The company hosts consumer conversations across thousands sites every day – real people’s opinions that boost sales and improve products. Conversations like these are... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm CST
Hyatt Regency Austin, Hill Country ABCD

5:00pm CST

Dating By Accident: Finding Love While You Tweet
Yeah, there's Match and OkCupid and HowAboutWe. But the real matches are happening on everyday social networking sites like Twitter and Facebook and Instagram. Set aside all the hype about Manti Te'o and "Catfishing" for a moment. How's "online dating" REALLY happening these days, and how are relationships changing as a result?
View official listing on sxsw.com

Speakers
JS

Jamie Shupak

Traffic ReporterNY1 News
avatar for Brian Stelter

Brian Stelter

CNN's Host of Reliable Sources & Senior Media Correspondent, CNN
Brian Stelter is the host of "Reliable Sources," which examines the week's top media stories every Sunday at 11:00 a.m. ET on CNN/U.S, and the senior media correspondent for CNN Worldwide. Stelter reports and writes for CNN and CNNMoney.


Saturday March 9, 2013 5:00pm - 6:00pm CST
Hyatt Regency Austin, Hill Country ABCD

5:00pm CST

Does Social Marketing Even Work?
Let's get out of the echo chamber of everyone telling each other how important social media is for a little bit and talk about the problems with social. If we're honest, it's hard to tell what actually works and what doesn't. It's hard to tell how far we're moving the needle and what, if any, impact our social programs are having on the company's bottom line.
The old adage goes that "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Digital marketing began to change that with the ability to measure everything, but in many ways it's become even more true with the rise of social marketing.
This session is not for the kool-aid toting Social Media Gurus who think they have all the answers. I'm not sure anyone has the "answer" to this. Instead, please come prepared to be open and honest about the state of social. Maybe we can get closer to the answer together.
View official listing on sxsw.com

Speakers
FB

Frank Burns

VP, Client SolutionsFeedMagnet
avatar for Jason Ford

Jason Ford

FounderFeedMagnet


Saturday March 9, 2013 5:00pm - 6:00pm CST
Courtyard Marriott, Brazos

5:00pm CST

Food Fight: Web Tech as Battleground for the Local
Americans have never been more interested in where their food is coming from, but how is this impacting the economy, our environment and public health?
Industrial Agriculture has driven much of the U.S. economy for the past sixty years, but a growing movement of individuals, families, farmers and organizations are demanding accountability from Big Food, as human and ecological health are depleted by the systems currently in place.
Web-based technology and communications are now the battlegrounds for mindshare, market share and public participation in what has become a mass movement. What tools and tactics are local farmers and food producers using to spread their messages into an already-saturated marketplace dominated by an agriculture reliant on big-budget corporate communications campaigns? We will showcase national and local-level examples of sustainable farmers and food-makers competing and winning business by emphasizing traceability and using an authentic voice.
View official listing on sxsw.com

Speakers
avatar for Susan Leibrock

Susan Leibrock

Community Rel DirSustainable Food Center


Saturday March 9, 2013 5:00pm - 6:00pm CST
Hyatt Regency Austin, Big Bend

5:00pm CST

Mobile's Unmentionables
A 2011 Healthline study uncovered compelling information on internet health searches. Desktop searches covered popular health topics: cancer, weight loss, or sleep. Mobile searches were more private, often related to sexual or mental health: chlamydia, bipolar disorder, smoking cessation, and herpes. These topics are our society’s unmentionables, and while people might turn to their friends or loved ones to face cancer or get help with weight loss, they are more likely to turn to their phones as their first and perhaps only confidant for these sensitive topics. Mobile health apps have done a great job of tackling fitness and weight loss. But the coupling of mobile to sexual health, mental health, and addiction seems to have eluded the tech community. The opportunity is there, but the innovation is lacking. This session will address what is being done and assess the potential of mobile to be more than a repository for personal secrets, instead to become a source of healing and purpose.
View official listing on sxsw.com

Speakers
avatar for Fred Muench

Fred Muench

FounderMobile Health Interventions
avatar for Jeremy Vanderlan

Jeremy Vanderlan

Mobile Lead, Technical SpecialistICF International



Saturday March 9, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Capitol View North

5:00pm CST

Mosh Pit of Experts: The Future of Social
Enough of the pontificating panel! In a rapid and fast paced (gameshow-like) session, we put the audience (that means YOU) in the hot seat as the expert on the future of social.
How will social integrate into functional responsibilities? What kind of tools will need to evolve? How will the big players in the industry evolve? Where will innovation come from?
We've done this before and the insights from brands, agencies, and consultants are fascinating. You will be cheered and revered by your fellow audience members (or not). Fun and insightful, this session promises more help in preparing for the future of social than anything in your future!
View official listing on sxsw.com

Speakers
avatar for Sam Decker

Sam Decker

CEO & Co-FounderMass Relevance IncSam Decker is Co-Founder and CEO of Mass Relevance, a social engagement platform that discovers, filters, and displays real-time content anywhere. Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice, the leader in Software... Read More →


Saturday March 9, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Capitol View South
 
Sunday, March 10
 

11:00am CDT

Best Practices for Outsourcing & Integration
Hold a discussion covering the benefits of using outsourced resources and how to improve going forward
• Cost savings
• Increased quality of next generation titles
• Immediate availability of resource ramp up for full production
• Sustain locally based team (without layoffs)
• Early integration of outsourcing
• Reference basics
• Communication tools
• Tracking tools
• Ensuring consistency throughout production
View official listing on sxsw.com

Speakers
avatar for Tom Marx

Tom Marx

Business Dev ConsultantPearl Digital EntertainmentTom Marx is the North American Business Development presence for Pearl Digital which is an end-to-end solution provider that offers a comprehensive set of high quality and lower cost development and production services to our clients... Read More →
avatar for Sergio Rosas

Sergio Rosas

Art DirCg BotSergio Rosas is president and CEO of CGbot game development studio. An offshore outsourcing studio specializing in Video Game art and mobile game development.


Sunday March 10, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Big Bend

11:00am CDT

How to Keep Working Parents In & Innovating
Tech innovation is a pervasive theme at SXSW, and people are key to innovation. An ongoing challenge for our industry is how to keep working parents in, instead of dropping out, as they give birth to the next generation of digirati. The time is right for a tech-talent revolution, and are the media and tech industries are uniquely positioned to lead it? Join Lisa Belkin, Senior Columnist on Life/Work/Family at The Huffington Post, and Sara DeWitt, Vice President of PBS KIDS Digital for a solutions-driven discussion about why career and family don’t have to be mutually exclusive and how organizations can help redefine what “having it all” means for a future of tech innovators.
View official listing on sxsw.com

Speakers
avatar for Lisa Belkin

Lisa Belkin

Sr ColumnistAOL/Huffington Post Media GroupLisa Belkin is the Huffington Post’s Senior Columnist on Life/Work/Family. She joins HuffPost Parents after a multi-decade stint at The New York Times, where she was variously a national correspondent (based in Houston), a medical reporter... Read More →
avatar for Sara DeWitt

Sara DeWitt

VP, PBS KIDS DigitalPBSAs Vice President of PBS KIDS Digital, Sara DeWitt leads innovative strategies to build connected and immersive educational experiences for kids across media platforms including the Kidscreen- and Webby-award winning PBSKIDS.org. DeWitt has led the extension... Read More →



Sunday March 10, 2013 11:00am - 12:00pm CDT
Courtyard Marriott, Brazos

11:00am CDT

Information Overload & Health Decisions
Illness is complicated. The tsunami of digital information currently available to most patients and caregivers doesn’t always simplify decision making, but can often make it worse. Further, the new role of patients as healthcare decision makers can leave these vulnerable stakeholders with a new burden to shoulder.
Simply put, to be useful, healthcare information must be delivered in a form where content and context is relevant and comprehensible to patients.
This conversation will facilitate the discussion among a physician, patient and medical communications expert to suggest new ways to successfully negotiate the “digital data dump” and associated patient alienation. Personalized digital storytelling will create a more informed decision maker and allow patients to appropriately contextualize their healthcare choices, to select options that best fit their needs.
View official listing on sxsw.com

Speakers
avatar for Joseph Gattuso

Joseph Gattuso

Chief Strategic OfficerOgilvy CommonHealth WorldwideJoe has worked in the healthcare communications industry for over twenty-five years as Creative Director, Agency President, and Strategist. In 1999, Joe founded the first research consultancy in the industry dedicated to the study... Read More →
avatar for John Nosta

John Nosta

EVP, Sr StragetistOgilvy CommonHealth WorldwideJohn is the #1 Kred-ranked social media influencer in health and included in the 2012 Pharma100 top influence list. He has been involved in the development of brand personalities, advertising campaigns and marketing strategies for numerous... Read More →


Sunday March 10, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol View North

11:00am CDT

Think Outside the School: Learning Is Everywhere
How much of what you are using on a day-to-day basis actually comes from your school years? How much comes from the people you meet, the workshops you attend, the work you do? According to the New Approaches to Lifelong Learning (NALL), over 95% of adults were involved in some form of explicit informal learning that they identified as significant and 56% of the workforce develops most of its competencies by discussing informally with their peers.
Transforming education isn’t just redesigning our schools: it’s also about completely reimagining the way we define and implement education. How can we use social technology to foster peer-learning and to recognize knowledge acquisition regardless of where it takes place?
Based on the case studies of the Mozilla Open Badge project and E-180, attendees will be invited to share their own experiences, challenges and solutions on the use of social technologies to improve and scale informal learning opportunities for us all.
View official listing on sxsw.com

Speakers
avatar for Emily Goligoski

Emily Goligoski

Design & Community Lead, Mozilla Open BadgesMozilla
avatar for Christine Renaud

Christine Renaud

CEOE-180Christine is a Montreal-based social entrepreneur passionate about self-directed and community-based learning. She is the CEO of E-180, a Montreal-based social entreprise that creates matchmaking web and mobile tools for organizations, spaces and events interested in fostering... Read More →


Sunday March 10, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol View South

11:00am CDT

Transcendent Tech: Is G-d Rebooting the World?
We live in an increasingly connected world. Constant streams of tweets, status-updates and check-ins have brought humanity closer together than ever.
We've entered an era with an emphasis on creating and unifying - where social media has led social revolutions and start-ups are born on the premise of reaching out to each other and fostering new standards of unity and communication.
Yet how do we escape the information overload that can often leave us distracted and overwhelmed? Is there a message behind the medium and a way to bring transcendence to technology (while not falling prey to the distractions and trolls)? How can start-ups bridge the gap between disruptive innovation and use their vision for a higher moral direction for all of mankind?
Join in a fireside chat on finding an elevated spiritual purpose as we proceed towards an increasingly connected digital future.
View official listing on sxsw.com

Speakers
avatar for Seth Cohen

Seth Cohen

Dir of Network InitiativesCharles & Lynn Schusterman Family FoundationSeth Cohen is the Director of Network Initiatives at the Charles and Lynn Schusterman Family Foundation, part of the Charles and Lynn Schusterman Philanthropic Network, a global network of philanthropic initiatives... Read More →
avatar for Mordechai Lightstone

Mordechai Lightstone

Dir of Social MediaChabad Lubavitch HeadquartersMordechai Lightstone is a rabbi by training, a journalist by profession and a blogger by choice. He has served as assistant rabbi in diverse communities including Poland, Lithuania, Italy and Peru. He is passionate about using new media... Read More →


Sunday March 10, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Hill Country ABCD

12:30pm CDT

Agency Swap: A US/UK Creative Exchange
How global is creativity? We decided to swap one of Mason Zimbler’s US art directors with their UK office counterpart to find out and to answer a few other questions we had, like: Do their ideas translate? Do we approach client challenges in the same way? And does switching up our work environment inspire fresh, creative thinking?
Armed with video cameras to document their journey and blogs to share their experiences, our two test subjects, err art directors, spent two weeks getting to know their new cities and agencies. The shops, located in Austin and Bristol, both specialize in what we call disruptive technology marketing, which spans from digital innovation to strategy to creative, as well as data analysis, marketing automation and social marketing.
Hear from the two lucky art directors themselves, their creative directors and each agency’s managing directors about the first Mason Zimbler creativity abroad program. It may just inspire you to ship off your creatives.
View official listing on sxsw.com

Speakers
avatar for Kevin Kerner

Kevin Kerner

Managing DirMason ZimblerHi. I'm the Managing Director of Mason Zimbler, US. We're a digital agency that specializes in B2B and the Tech Industry. We're proudly located in SXSW host city, Austin, TX. I run the agency and manage a great group of creatives, account personnel, digital... Read More →
avatar for James Trezona

James Trezona

Managing DirMason ZimblerI run Harte-Hanks' Ad Agencies in Europe; helping innovative technology titans and challengers connect with business and consumer audiences.


Sunday March 10, 2013 12:30pm - 1:30pm CDT
Courtyard Marriott, Brazos

12:30pm CDT

Drinking Your Way to the Future
To bring about a more social experience in the workplace, we created Arnie - the world's first talking beer vending machine. Arnie is fully automated, intelligent and works on the seventeenth floor at Arnold Worldwide. He's able to recognize users, recommend beers and has his own online personality to invite employees to socialize via Facebook and Twitter.
The modern frontier of advertising and technology contains much more than websites and banners. Learn about our success story with Arnie, the rapid prototyping environment that made his creation possible and where the real opportunities are in Creative Technology.
What have you made recently? What tools help you drink your way to the future?
View official listing on sxsw.com

Speakers
avatar for Anthony Stellato

Anthony Stellato

Dir Of Creative TechnologyArnold WorldwideAnthony is one of Arnold's most unique talents. From engineering and producing the "Cops" TV show to developing applications in C++ to building something out of electroluminescent wire, he can make just about anything. That's a great thing... Read More →


Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Big Bend

12:30pm CDT

Isolation, Depression & Success as Entrepreneur
This will be a discussion and discovery of the methodology used by entrepreneurs in dealing with some of the challenges and emotions in a non-traditional work environment. As self employed individuals or entrepreneurs, often we work odd hours and in non-conventional environments. We don’t have a water cooler to converse with others, are often alone and sacrifice steady social circles because of the odd hours we keep.
The three things we will discuss and explore are isolation, depression, and accepting success.
We will discuss the pitfalls of isolation and explore as a group ways of overcoming the isolated feelings that come with our career. We would then talk about recognizing and overcoming depression, which could be a direct result of the isolation we must try to avoid as entrepreneurs. The final topic would be dealing with success as entrepreneurs. Our DNA doesn’t easily allow for idle time, and the anxiety and fear of things being too good can often be crippling.
View official listing on sxsw.com

Speakers
avatar for Gabriel Shepherd

Gabriel Shepherd

Business DevCommunity Liaison for SXSW V2V Business Development for Wedgies (Vegas Tech Fund, SV Angels, 500 Startups) Co-host of Dont Sweat The Tech Podcast


Sunday March 10, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol View North

12:30pm CDT

Nowhere to Hide: Can Twitter Fight Corruption?
"Give a man a gun and he can rob a bank. Give him a bank and he can rob the world."
Cronyism and dishonesty are rampant, from phonying up the Libor rate to profiting from insider trading. New and complicated regulations to deal with corruption often simply create opportunities for competitors to gain an advantage by operating at the very edge of legality, further undermining our society’s values while doing immense collateral damage to the economy. Sarbanes-Oxley, for instance, designed to prevent the next Enron or Worldcom, might also be preventing the next Google. And who knows what unforeseen costs will be imposed on business by Dodd-Frank.
In this discussion we will explore how interactive technologies might be employed to generate a level of transparency sufficient to eliminate the need for costly and ineffective regulatory actions, permitting the market or the “crowd” to discipline bad behavior by individuals and companies alike.
View official listing on sxsw.com

Speakers
avatar for Don Peppers

Don Peppers

Founding PartnerPeppers & Rogers GroupRecognized for almost 20 years as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered... Read More →
avatar for Martha Rogers

Martha Rogers

Founding PartnerPeppers & Rogers GroupRecognized for nearly 20 years as one of the leading authorities on customer-focused relationship management strategies, Dr. Martha Rogers is an acclaimed author, business strategist and a founding partner of Peppers & Rogers Group, the world’s... Read More →



Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Hill Country ABCD

12:30pm CDT

Special Touch: Special Needs Apps Need You
Special needs kids range from children with cerebral palsy, autism, the blind...to name a few. The iPad and special needs apps allow kids to verbally communicate their basic needs and replaces expensive, bulky old devices into an affordable, mobile solution. These apps give a non-speaking child a voice to speak their minds. However, most special needs apps are poorly designed. Most of these app developers are either parents, doctors, therapists or educators who know conceptually how to enrich the lives of others — but lack interactive expertise to execute. With help from interactive experts, these developers could take their apps to the next level in design, usability and overall value to create amazing apps that could change the lives of many special needs kids forever. Join Kevin Sitek (a 15-year interactive design veteran and father of a child with cerebral palsy) to learn how interactive experts can make things better for special needs kids.
View official listing on sxsw.com

Speakers
avatar for Kevin Sitek

Kevin Sitek

Digital Mktg ConsultantLillie's Pad LLCKevin Sitek is a 15-year veteran in interactive and mobile advertising. He is currently a freelance senior art director in Manhattan and has worked for agencies such as Tribal DDB, Ogilvy and Digitas. Kevin is also a proud father. His oldest... Read More →


Sunday March 10, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol View South

3:30pm CDT

Hidden Social: Where Sexual Variants Gather Online
This core conversation will address the ways in which those who have sexual interests outside the mainstream form and find community as well as a safe place to gather on the internet. How groups are formed, where and how they can be found, along with examples and excepts of interactions from various groups will be shared. Different types of sexual communities and social media resources will be addressed. Ways to stay safe while participating in these social communities will be presented and discussed. Audience members will be invited to share their knowledge and experiences with sexually marginalized communities as well.
View official listing on sxsw.com

Speakers
avatar for Herb Coleman

Herb Coleman

Dir, Instructional Computing & Technology/Adj. Prof of PsychAustin Community CollegeDr. Herb Coleman is an adjunct professor of psychology and the Director of Instructional Computing and Technology at Austin Community College in Austin, TX.  A doctoral grad of the University of Texas... Read More →
avatar for Cunning Minx

Cunning Minx

ConsultantPolyamory WeeklyCunning Minx is the sultry-voiced producer and host of the Polyamory Weekly podcast, now with over 300 episodes in production. The podcast shares tales from the front of responsible non-monogamy from a pansexual, kink-friendly point of view. A kinky boobiesexual... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Big Bend

3:30pm CDT

Libraries: The Ultimate Playground
Libraries have grown far beyond the nostalgic scent of books on shelves (though we still have that too). There is an explosive realm of content-wrangling that occurs on the library frontier making life-changing impacts in literacy, health, and education. There is also exists a quagmire of metadata messes, licensing loops, and lack-luster technology that is overdue for an innovative shakeup.
This is a unique setting to bring to the table the wide cast of SXSW tech & entrepreneurial attendees with some of the most grassroots, forward-thinking librarians & information professionals thinking outside-the-box today. Together we can build castles in the sandbox to connect new ideas with immediate impacts. Let's get this collaborative conversation started!
View official listing on sxsw.com

Speakers
avatar for Carson Block

Carson Block

FounderCarson Block Consulting IncCarson Block believes libraries are essential to a strong democracy. After more than 15 years working in libraries as a tech and IT Director, he founded Carson Block Consulting Inc. to help libraries across the country with technology. Libraries help... Read More →



Sunday March 10, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol View South

3:30pm CDT

Praise & A's: Maximizing a Millennial Workforce
By 2014, Millennials (born between 1980-1995) will make up 36% of the workforce. This new group of workers, raised with technology and praise, brings a new set of expectations and demands. They were parented by overachieving Baby Boomers and GenXers who had their children running the rat-race in kindergarten. Primed at an early age to always think about their college application, these kids grew up in an era of grade inflation, extensive participation in extracurricular activities, and minimal free-range play. They rarely held paying jobs as teenagers, were constantly praised and given awards, and always included in decision making discussions with adults. This unique combination has created a workforce in need of a new type of supervisor. Learn core elements needed to attract, focus, and keep the most talented employees. Discover what makes this generation unique and what you can do to get the most out of their tenure in your organization.
View official listing on sxsw.com

Speakers
avatar for Jennifer Selke

Jennifer Selke

Dir/FacultyUC BerkeleyJennifer H. Selke is a Educational Psychologist from U.C. Berkeley specializing in supporting the Millennial / GenY workers find the best fit in a job or career. For the last 20 years Jennifer has run a large summer camp which includes hiring and supervising... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Courtyard Marriott, Brazos

3:30pm CDT

What Do Sensors Mean for News, Society & Science?
Every day, sensors around the world record more data. Increasingly, citizens are becoming sensors, carrying mobile devices that enable them to collect and share observations from their environments. From governments to universities to utility companies to the media, organizations are tapping into the wealth of data generated by mobile phones and sensor networks. They're using that data to understand and sometimes solve scientific and civic problems, creating beneficial feedback loops between policy and outcomes.
This emerging ‘Internet of Things’ holds profound implications for the future of news, civic engagement, science, and business. Media will have new sources for reporting. Civic activists will have new means to hold government accountable in networked environments. Governments will find new ways to engage with constituents, fill in existing data gaps, and understand whether their policies are working. Startups will emerge to produce new devices and information services.
View official listing on sxsw.com

Speakers
avatar for Javaun Moradi

Javaun Moradi

Product ManagerNPRJavaun Moradi is a Product Manager at NPR Digital Media in Washington, D.C. Javaun oversees NPR’s API strategy and is one of the inventors of the Infinite Player, an experiment in continuous, personalized listening. He has been a catalyst in many other digital... Read More →



Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Hill Country ABCD

3:30pm CDT

When DIY Diets Go Digital
DIY Diets are all the rage in the online space…tips once shared between friends are now broadcast to complete strangers online. From the Cabbage soup diet, to the Grapefruit diet, to Juicing and more, it seems anyone can post and share information about an at home weight management or cleansing plan. But just because this type of information is readily available doesn’t mean that it’s accurate or safe. During this conversation, we'll discuss the latest fad diets to hit the web, and consider the implications of this "Digital DIY Diet" movement for individuals, the health sector and beyond.
View official listing on sxsw.com

Speakers
avatar for Jazmin Correa

Jazmin Correa

StrategistRAPPJazmin is a strategist at RAPP, where she has designed digital experiences for various health and weight maintenance brands, including Alli, the first FDA-approved weight-loss pill. She is also founder and editor of All The Juice In The World, the first custom juice... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol View North

5:00pm CDT

Designing & Building Services Inside Government
The past few years have seen the emergence of a new trend in government. Where once government IT projects were characterised by large out-sourced projects, the skunkworks philosophy has begun to infect. Where once there were large non-functional specs there are now committed teams of startup-minded developers iterating fast, designing for mass adoption and defaulting to openness in source code, APIs, and their very way of being.
What happens when these teams come up against the reality of some of the world's most conservative institutions? How do these new open approaches stand up when the world's media are waking up to the reality of cybercrime? Is the promise of changing millions of citizens' experience of government service real, or will the rhetoric have to pivot?
Join a group of practitioners who are living the reality of this new trend, building software in the heart of the government to discuss that experience and whether they truly herald a change in how government works.
View official listing on sxsw.com

Speakers
avatar for Matt Burton

Matt Burton

Deputy CIOConsumer Financial Protection BureauMatthew Burton has had several positions on the Consumer Financial Protection Bureau's nascent technology team, regarded as among the most talented and design-savvy in government. Prior to CFPB, he advised various government agencies--primarily... Read More →


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Courtyard Marriott, Brazos

5:00pm CDT

Hacking Food & Health Research
Technology is radically changing our ability to understand food preferences and how what we eat impacts our health. Traditionally, companies have relied on market and clinical research to develop products and come up with solutions to pressing challenges, like obesity and diabetes. This research, however, is expensive, relies on self-reported bias and can take years to yield results. Now, food and health startups developing apps to help consumers make more informed food choices are capturing real-time data about food preferences and consumption habits on a scale never before possible. Can this data be trusted? What can it really tell us? Hear from pioneers in this emerging space about real life examples of how their crowdsourced data is being used.
View official listing on sxsw.com

Speakers
avatar for Danielle Gould

Danielle Gould

Founderfood+tech connectDanielle Gould is the Founder & CEO of Food+Tech Connect. Through news and analysis, event curation and custom research she helps companies of all sizes understand emerging trends in the ways information technology and the Internet are changing the way food... Read More →


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol View North

5:00pm CDT

Identity+30: The Future of Identity
Founded in New York City in 2008 by Sam Lessin, Y+30 was designed as an authentic forum for discussing what the world might look like in +30 years for a given subject. For instance: Food+30, Healthcare+30, Money+30, Space+30. The forum asks which trends and technologies are emerging today that will have formative effects on the not too distant future.
One thing that many people find troubling is our society's inability to think and plan more than a handful years into the future. This relatively short term perspective is fully insufficient as we move towards an ever faster, more interconnected, and more dynamic world where we need to keep alive the discussion about the long-term implications of these emerging macro-trends.
While he's normally the moderator of these events, Sam Lessin, the founder of drop.io and current director of product at Facebook leading the Identity Product Group, will be speaking on what identity might look like in 30 years: Identity+30.
View official listing on sxsw.com

Speakers
avatar for Sam Lessin

Sam Lessin

Director of ProductFacebookdirector of product, head of identity product group at Facebook. former founder of drop.io


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol View South

5:00pm CDT

Selling Free: The Porn Industry's New Economy
This session will focus on the evolution of the online adult entertainment industry, but the lessons it imparts will serve to guide digital media publishers through today’s changing marketplace. The confluence of events leading to the shift from pre-recorded porn to live interactive adult entertainment as the industry's primary revenue stream will be discussed, as will the role of technology in this equation and the double-edged sword it has become. The cyclical shift in consumer media purchasing habits, which went from overwhelming spending to an underwhelming reluctance to spend, is now finding a balance, which will also be explored — along with how the rise of mobile usage is impacting this process and how coming advancements may serve to further reshape the digital media landscape.
View official listing on sxsw.com

Speakers
AH

Alec Helmy

PresXBIZ
avatar for Stephen Yagielowicz

Stephen Yagielowicz

Sr AnalystXBIZ


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Big Bend

5:00pm CDT

The Future of a Fragmented Mobile Eco-System
With the rise of mobile devices, especially tablets, the opportunity in mobile gaming is taking center stage. As mobile continues to heat up in the gaming industry, many believe that mobile will soon bypass the success of games on the web. The major issue for the industry is the nature of the fragmented market and the associated barriers including multiple platforms, payments and an increasingly crowded and competitive landscape. Will the marketplace continue to be fragmented or become more streamlined? Who has the potential to emerge as a unifier? How do mobile gaming companies take destiny into their own hands and provide app discovery and re-engagement for players? Historically games have proven to push the envelope and have served as an indicator for broader software development trends. Sean Kelly, VP of Mobile, will discuss the future of the mobile gaming industry and map how it has the potential to unify the entire app eco-system at large.
View official listing on sxsw.com

Speakers

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Hill Country ABCD
 
Monday, March 11
 

11:00am CDT

How SXSW Made Me Quit My Job
After last year's SXSW I decided to quit my job. It was the first thing I did after coming back from Austin. Even though it was my second SXSW I couldn't find anything resembling the vibes, content, and people at my job at that time.
This talk is about what I've taken away from SXSW, a personal journey from Rotterdam to Austin. About how I experience SXSW in my work, and my personal life.
View official listing on sxsw.com

Speakers
avatar for Jeroen van Eck

Jeroen van Eck

OwnerHet Ministerie van Internet



Monday March 11, 2013 11:00am - 12:00pm CDT
Courtyard Marriott, Brazos

11:00am CDT

Is Social Media Making Us Sick?
Social Media—Facebook, Twitter, blogs—have united the world like never before, enabling connectivity across time and place. Yet despite these assumed benefits of increased communication, research suggests that we have never been lonelier or more anxious, impacting our physical and mental health.
Is Social Media making us sick? We conducted a quantitative study to better understand the implications on our health, the Social Media impact our real-world social networks and experiences, and how Social Media consumption patterns may impact our feelings of loneliness or depression.
Join us for what should be a healthy debate on a topic that’s near and dear to our hearts.
View official listing on sxsw.com

Speakers
avatar for Bekah Lockner

Bekah Lockner

Mgr of Social MktgAbelsonTaylorBekah Lockner has over 9 years of experience in advertising, public relations and the digital industries, with a focus on Social Media for the past 6 years. As manager of Social Marketing at AbelsonTaylor, she oversees and provides guidance on all Social... Read More →
avatar for Courtney Miller

Courtney Miller

Account Planner, SrAbelsonTaylorCourtney Miller joined Abelson Taylor in 2008 and has over 11 years of advertising experience. For over 4 years, Courtney’s planning experience has spanned professional and direct-to-patient/consumer promotion. Since joining Abelson Taylor, Courtney... Read More →


Monday March 11, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol View North

11:00am CDT

Life After Fashion & Beauty Bloggers
Fashion and beauty bloggers have garnered much attention in the media. They have the ability to influence consumer perception and purchasing, like celebrities and models before them. How long will they hold onto this mantle? What will the field develop into and/or who and what will supplant them? Or will they supplant themselves by evolving?
View official listing on sxsw.com

Speakers
avatar for Caroline Waxler

Caroline Waxler

FounderHarkness HallCaroline Waxler is the founder of Harkness Hall, a conference and digital strategy company based in NYC. She has organized live events for companies such as Google, Forbes, Internet Week, Autism Speaks, Brit& Co., and Conde Nast and is widely considered one of... Read More →


Monday March 11, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Hill Country ABCD

11:00am CDT

Shut Up & Breathe: Meditation & Storytelling FTW!
Storytelling is probably one of the most overused words in marketing today. The bigger problem is that many people who are using it wouldn't know a real story if it bit them in the posterior. Amidst the clarion calls for people to get out there, tell their story and do it fast or be left behind, a clear voice for true authenticity is arising. It is a voice that comes from an unusual place ... silence. In a growing trend more and more businesses and individuals are turning to meditation practices not merely as a way to relax but also as a way to identify and craft company messaging and strengthen team dynamics. In this workshop attendees will experience a guided mediation, learn the different types of meditation that can be leveraged for productive business and may even get a little zen glow to carry them through the chaos that is SXSW!
View official listing on sxsw.com

Monday March 11, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol View South

11:00am CDT

Think Bigger. No, Even Bigger Than That
When was the last time you got to sit down and discuss some really big ideas? And not scale big, like Facebook and Twitter. And not even industry-shifting big, like Kickstarter and Simple. No, let's talk even bigger. Asteroid mining. Underwater cities. Teleportation. Radical life extension. Let's free ourselves to imagine a bigger, brighter world, beyond the practical constraints of our daily work. In this conversation we will throw away all of our pre-conceived notions of what is possible and talk instead about why we should want these things. We will use our actual brains to think about the world as we want it to be and, along the way, we might just discover some practical paths to get there.
View official listing on sxsw.com

Speakers
avatar for Jesse Chan-Norris

Jesse Chan-Norris

Founderjcn.me


Monday March 11, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Big Bend

12:30pm CDT

Are You a Digital Hoarder?
Do you have thousands of rich media files that you can’t make sense of? Do you find yourself breaking into a sweat when you try to find a file? Are you frequently unsure which file is the latest version? Are you secretly hoarding photos, videos and digital files on your hard drive so none of your colleagues can find them? If so, then you might be a digital media hoarder. Don’t worry, you’re not alone. With the explosion of digital media assets over the past decade, there are hoarders everywhere. In this Core Conversation, Edward Smith of Extensis presents a five-step program to get your house of assets back in order and your organization on the path to recovery!
View official listing on sxsw.com

Speakers
avatar for Jim Kidwell

Jim Kidwell

Prod Mktg MgrExtensis



Monday March 11, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Hill Country ABCD

12:30pm CDT

Brands, Bloggers & the Social Commerce Future
You’ve heard this, “A woman walks into a bar…” In our version, it’s five years from now and goes: “A woman walks into a bar. She sees someone in a great pair of boots. What does she do?”
BlogHer CEO and co-founder Lisa Stone leads this session to define social commerce, what works, what doesn’t and why, with key takeaways for brands looking to employ social commerce. Women turn to online sources at critical points in their purchase process, both as a first stop and after they’ve narrowed choices. Blogs correlate strongly with seeking information during the purchasing process, with more than 60 percent of the general population turning to online/social media before making a purchase.
Social media is misunderstood. Businesses bucket Facebook, Twitter, Pinterest and every platform into one single category. Each affects women and their purchasing decisions in different ways. This session explores how brands can maximize on social commerce based on the trends seen in the past.
View official listing on sxsw.com

Monday March 11, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol View North

12:30pm CDT

Cram Your Mobile: New Cultural Norms for Social
In a world where we are constantly glued to our mobile devices, when is 24/7 connectedness all too much? Who better than to help answer this question than YOU – the most digitally savvy voices in the country? Together we'll write the mobile etiquette rules for the modern age through a lively, light debate.
We will create a new handbook featuring the new mobile manners, crowd-sourced from audience input on the discussion topics.
View official listing on sxsw.com

Speakers
GC

Gemma Craven

EVPOgilvy
JS

Jeff Simmermon

Dir of Digital Media, Writer & StorytellerAnd I Am Not Lying


Monday March 11, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol View South

12:30pm CDT

How Much Should I Charge?
The new economy has changed everything, allowing – or forcing – workers to leave their (un)comfortable 9-to-5 day jobs in order to pursue their passion in a freelance career that provides freedom, fulfillment, and location independence. But once the high of working from home wears off, the realization of bringing in real income appears.
The top question every freelancer wants to know is:
How much do I charge for my services?
It doesn’t matter if you’re a graphic designer, public speaker, teacher, photographer, programmer, or life coach, determining the correct rate to charge your clients is equal parts research, science, market factors, black magic, and gut feeling.
Based on his standing room only session at SXSW 2012 teaching attendees How to Become a Salary Negotiation Rock Star in the corporate world, "Salary Tutor" author Jim Hopkinson delves into the freelance world to help you get paid what you deserve.
View official listing on sxsw.com

Speakers
avatar for Jim Hopkinson

Jim Hopkinson

PresHopkinson Creative MediaJim Hopkinson is an author, speaker, and writer living in New York City. His focus is on career development for the new economy, showing how new media, technology and branding are changing how people look at their career and lifestyle.


Monday March 11, 2013 12:30pm - 1:30pm CDT
Courtyard Marriott, Brazos

12:30pm CDT

Why We STILL Love the Honey Badger
The Crazy Nastyass Honey Badger is pretty badass, as evidenced by 50 million YouTube views, a book, a commercial for nuts and a merchandise line exploding in popularity. During this panel, Tony Mennuto, Creative Director at Mister Face, will lead a discussion about what makes ideas viral and spread contagiously, exploring what’s funny and what’s not, what sticks and why things fizzle, and how improv can improve your chances of getting famous for doing something... well, ridiculous. Join Randall, the Honey Badger himself, and Tony to discuss the success of one of the internet's most infamous videos.
View official listing on sxsw.com

Speakers
avatar for Tony Mennuto

Tony Mennuto

Creative DirMister FaceTony Mennuto is the creative face behind Mister Face. As an award-winning advertising creative, he’s worked on thousands of commercials and marketing solutions for brands like Coke, P&G, CBS Radio, Chase Bank, Comedy Central and FOX TV.



Monday March 11, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Big Bend

3:30pm CDT

Creative Clusters: Fostering Creative Environments
Creative media work can be done anywhere, particularly in our internet age. But it is clear that some areas of the world have higher concentrations of talented creative people, which are labeled Creative Clusters. This talk will outline what elements must exist in a community to foster concentrations of technically savvy, creative people. Creative clusters that currently exist will be illustrated along with strategies people can use to foster more creativity in their local community. The talk will close with illustrations of the local Austin creative community and Austin's evolution from a relatively small town state capital, to a creative center over the last few decades.
View official listing on sxsw.com

Speakers
avatar for Gordon Walton

Gordon Walton

VPPlaydomGordon Walton has been authoring games and managing game development since 1977. He is currently VP and Exec Producer at Playdom Austin. Prior positions include VP and co-Studio General Manager at BioWare Austin working on Star Wars®: The Old Republic™, VP, Executive Producer... Read More →


Monday March 11, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Big Bend

3:30pm CDT

Measuring Social: The Inchworm & the Nightingale
In an old fable, a nightingale issues a challenge to an inchworm to measure her song- to prevent being eaten. Fearful, the worm tricks the bird into singing while he inches away. Sound familiar? When marketers ask for what at the surface appear to be complex concepts, like engaged fans, measurers run! Given the tidy unit inherent to the worm, a simple solution could have been to measure the ground for the length of the song. Social and personality psychologists have been doing things like this for many years and have developed methods of overcoming the exact challenges marketers are grappling with today. They’ve developed common coins to help draw general conclusions and means of going beyond standard assessments with more innovative methodologies to capture different levels of behavior. We will present several basic lessons from social and personality psychology that marketers and social media analysts can learn to improve the integrity and trustworthiness of their findings.
View official listing on sxsw.com

Speakers
avatar for Sam Gosling

Sam Gosling

ProfessorThe University of Texas at Austin
avatar for Kate Niederhoffer

Kate Niederhoffer

FounderKnowable ResearchFounder: Knowable Research. Co-founder, Sooth. Previously: Strategy, Dachis Group; Measurement Science, Nielsen Company; BuzzMetrics. Passionate about bridging business and psychology. Specialties: social psychology, text analysis, social intelligence tech... Read More →


Monday March 11, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol View South

3:30pm CDT

The Bionic Athlete & the Future of Sports
Sarah Reinertsen was the first woman on a prosthetic leg to complete the grueling Hawaii Ironman Triathlon. Since losing her leg because of a bone-growth disorder, she has gone on to set world records in track and compete in the world's toughest marathons and triathlons.
Sarah's success includes an appearance on "The Amazing Race", on the cover of ESPN's Body Issue, and an inspirational book, "In a Single Bound: Losing My Leg, Finding Myself, and Training for Life". She recently worked with Nike to develop the first removable running sole for prosthetic blades.
Sarah will talk about the future of prosthetics for athletes and other active people, along with how the profile of amputee athletes has never been higher.
View official listing on sxsw.com

Speakers
avatar for Sarah Reinertsen

Sarah Reinertsen

AthleteAlways TriSarah Reinertsen the first woman on a prosthetic leg to do the Hawaii Ironman triathlon. She continues to race as an elite triathlete and runner. Sarah is passionate about helping others both with and without disabilities to discover sport. She proudly represents... Read More →


Monday March 11, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Hill Country ABCD

3:30pm CDT

Using Your Online Network to Get a Job #IRL
We’ve all digitally stalked hiring managers before: followed them on Twitter, sent a Facebook friend request, liked their Instagram photos, Highlighted them, sent an InMail. But, does it actually work, and how do hiring managers perceive this? There is also that awkward moment when you have a digital-turned-#IRL run-in with a hiring manager you’ve been creeping on. Should you introduce yourself as your alter ego, tinyrobots512, or pretend you don’t know them, or should you spew out all of their recent tweets to prove your interest? What is appropriate, and do they even care about tinyrobots512? We’ll discuss how to build an irresistible digital persona – one that transcends digital relationships into jobs and new hires #IRL. Additionally, we will provide tips on how to stalk yourself and co-workers to glean insight on job satisfaction, predict turnover, and determine if the potential job or new hire is a good match.
View official listing on sxsw.com

Speakers
avatar for Justin Gignac

Justin Gignac

Co-FounderWorking Not WorkingJustin is an award-winning freelance art director with over 10 years experience at ad agencies around the country. In 2012, he co-founded Working Not Working, the real-time network that connects top freelance creatives with agencies and companies looking... Read More →
avatar for Jocelyn Lai

Jocelyn Lai

Talent Acquisition MgrGSD&MJocelyn has worked with, interviewed and hired hundreds of professionals, ranging from interns to SVPs. She is experienced in digital marketing, multicultural media, business development and human resources at a range of organizations: JCPenney, T3, LatinWorks... Read More →



Monday March 11, 2013 3:30pm - 4:30pm CDT
Courtyard Marriott, Brazos

3:30pm CDT

Why Social Ads Work. Ignore Facebook Naysayers.
Hating on Facebook advertising is easy- especially when the media, leading advertisers & analysts come out each day saying 'Facebook advertising just doesn't work'. The complaints are familiar: you targeted your fans’ friends & it didn’t work. You ran a contest & no one signed up. You spent money making your page pretty & no one’s talking about you.
Facebook’s not at fault. It's time for direct response & brand advertisers to look less at the channel & more at the consumer. It's time to rethink social advertising.
In this session we'll take you on a 'Holy Batman, Social Really Does Kick Ass' tour of companies who have had enormous success using social advertising. From a leading car manufacturer who doubled their sales after one campaign to a national food chain that was overwhelmed with clicks, store locator views and email signups that increased by over 200%. We'll give you the proof points and examples you need to unlock the holy grail that is social media.
View official listing on sxsw.com

Speakers
avatar for Kurt Abrahamson

Kurt Abrahamson

CEOShareThisKurt is the CEO of ShareThis. Prior to joining the company, Kurt served as CEO of SocialMedia.com, a leader in online display advertising, which was acquired by LivingSocial. Before SocialMedia.com, Kurt spent several years at Google, where he managed the direct sales... Read More →
avatar for Brandon Rhoten

Brandon Rhoten

Dir of Digital MktgWendysBrandon Rhoten leads digital and social media marketing for Wendy’s International, one of the world’s largest quick serve restaurant chains. Wendy’s is a brand dedicated to updating itself to being relevant to today’s consumer, changing everything... Read More →


Monday March 11, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol View North

5:00pm CDT

How to Crowdsource Your Mental Health for Free
Last year there were more than 36,000 suicides in the U.S., and 90% of them had a diagnosable and treatable psychiatric disorder at the time of their death. The proposed ObamaCare health plan supports increased mental illness benefits, but even those aren't enough to combat the rising costs and challenge with getting adequate mental health care treatment.
This session will show you how to use the free, online applications that are crowdsourcing mental health topics and treatments from a larger population sample than you or your doctor would normally have access to. You'll learn how to be an active Participant in your mental health care, instead of just the patient, to help reduce your treatment costs, decrease the length of treatment, and enable you to live a healthy and balanced life. You'll also learn how to protect your privacy and protect your mental health records and personal information from being revealed on the internet, keeping them safe from your employer.
View official listing on sxsw.com

Speakers
DT

Dharol Tankersley

Web AnalystLopez Negrete Communications
avatar for Sarah Worthy

Sarah Worthy

Chief Experience Officer & Prod MgrAuthorizedCVSarah M. Worthy is the CXO, (Chief Experience Officer), and Director of Product at AuthorizedCV, a health IT startup founded here in Houston by two NASA flight surgeons looking to change the way healthcare professionals maintain their... Read More →


Monday March 11, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol View North

5:00pm CDT

Impressing Digital Natives with Creative Play
In this session, attendees will learn how brand marketers must adapt their techniques to a tech-savvy, rewards-oriented youth audience, otherwise known as “Generation Play.” The youth market craves entertainment experiences that sync with their digital lives and demand for creative play. To illustrate the new dynamic, Fuel will present an in-depth look into the creation of several ‘game-ified’ experiences built for properties like Star Wars and McDonald’s Happy Meal. The presentation will explore how brands are seeking to expand creative play and provide kids and families with more open, inventive experiences. Attendees will gain insight into the best ways to reach today’s young consumers through the development of deep, time-intensive digital entertainment experiences, and how they breed resonance and loyalty for brands looking to reach today’s most profit-yielding group.
View official listing on sxsw.com

Speakers
avatar for Cindy Kang

Cindy Kang

Senior ProducerMattel IncCindy leads the Barbie digital team at Mattel where she is focused on global strategy, product development, original video programs, and creating compelling experiences for kids around the world. She is passionate about user engagement and enjoys helping today’s... Read More →
avatar for Jeff Roach

Jeff Roach

Chief Strategy OfficerFuel Youth EngagementAs the Chief Strategy Officer and Chief Creative Officer at Fuel, Roach is tasked with strategic planning and consumer trends and insights surrounding digital experiences for global youth brands. With 20 years in advertising and marketing... Read More →


Monday March 11, 2013 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Hill Country ABCD

5:00pm CDT

Naked Auditioning: The Art of Self Direction
10 years ago, voice talent waited by the phone for auditions, drove to cattle calls at recording studios, to be recorded by an engineer, directed by a producer, followed by more waiting for a booking.
Today, casting sites like Voice123, Voices.com and ACX, and the very nature of internet-based collaboration removes the waiting from that process. Casting decisions are being made in moments, not weeks.
And voice artists now find themselves auditioning at home.
Alone.
Late at night.
Wearing little or no clothing.
With no one to give them adjustments, feedback, direction or cheerleading, their auditions can become cookie-cutter, listless, or fall back to familiar archetypes of announcery, generic reads that lead to frustration, not bookings.
Let's take volunteers from the audience, put them on mike, direct their performances, and give them the tools, the vocabulary and the processes that all in attendance can use to make their auditions stellar.
View official listing on sxsw.com

Speakers
avatar for David H. Lawrence XVII

David H. Lawrence XVII

Actor/Voice TalentVo2GoGo


Monday March 11, 2013 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Big Bend

5:00pm CDT

The Sweet Science Of Virality: You Are Bad At It
You are bad at Facebook. We are less bad at it than you. Also, the vast majority of your audience is probably on Facebook. (Unless you are Pinterest, but they are on Facebook too. Just sayin'.) You are probably not good at the sweet science of internet virality, that special concoction of optimization, finding or creating quality content, and then maximizing it's potential. We will teach you all our secrets to optimizing social media to drag traffic kicking and screaming back to your site.
Headlines, share images, vague descriptions, good content, and smart testing are a start. There is a science to virality. It's not as haphazard as you think.
So ALL ABOARD the interwebs science train!
View official listing on sxsw.com

Speakers
avatar for Sara Critchfield

Sara Critchfield

Managing EditorUpworthySara Critchfield is the Managing Editor at Upworthy.com, where she's having a ball. She's passionate about using technology, design, pop culture and even the old-fashioned art of a real-life conversation to spread meaningful ideas.
avatar for Adam Mordecai

Adam Mordecai

Editor-at-LargeUpworthy.comAdam is Editor-at_large at Upworthy, where he gets paid to find stuff on the internet and then tell people he'll maybe make it go viral. Usually he doesn't, but occasionally he gets lucky and helps some good cause get the attention they deserve.


Monday March 11, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol View South

5:00pm CDT

Wheel of Synergy: A Drill-Down into Business Speak
It’s downright insane how people communicate in the business world. We’re told to “ease users into the monetization channel” and to “create social-local campaigns to increase the optimization levels of our consumer-centric engagement.” Yet, what does it all mean? Can we use humor to get to the bottom of why we talk with ridiculous combinations of words? This conversation will use a series of games to highlight the worst cases of business-ese and debrief as to how we got here. Games include “simultaneous” translation, invent-a-word, two horrible truths and a lie, among others. We want to have real interactions with people who are the worst offenders to understand the "why." We want those caught in the trap of deciphering cryptic missives to share their horror stories. Ultimately, we’ll develop ideas that can ameliorate the situation. If not, then at least we’ll laugh. Come armed with your best (worst) business jargon and be ready to play along and "brainstorm solutions."
View official listing on sxsw.com

Speakers
avatar for Carla Borsoi

Carla Borsoi

VP Consumer InsightsAOLCarla is an urban mermaid extraordinaire, who loves to instigate real world social interactions. Her personal passion is being a detective of life and living. She likes to be mentally stimulated - which is why she likes doing consumer insights and marketing... Read More →
avatar for Grant Shellen

Grant Shellen

Grant Shellen is a writer, marketer and musician in the San Francisco Bay Area. His career path includes stints at Google, AOL (AIM, about.me) and Thing Labs (Brizzly, Plinky). He really enjoys a good sandwich.


Monday March 11, 2013 5:00pm - 6:00pm CDT
Courtyard Marriott, Brazos
 
Tuesday, March 12
 

11:00am CDT

Blog to Brick: How We Turned Our Blog into a Bar
"What are you, crazy?"
We've heard this often over the last 18 months in our execution of a strategy that we call "blog to brick." This strategy is leading us from building one of the most popular LGBT media sites in North America, Unicorn Booty, to a restaurant, cafe and bar in the Bywater neighborhood of New Orleans: Booty's.
The blog was the beginning, and the bricks are the evolution. We are passionate believers in this change, and our session will share the who, what, where and, most importantly, the WHY of Unicorn Booty's blog-to-brick progression.
Attendees will be brought through three phases: 1) The Idea, 2) The Journey, and 3) The Future. We believe blog-to-brick is one very real future for online media, and want to share our knowledge with other online content creators so they can capitalize on their own online audiences in unconventional offline settings. It turns out that diverse revenue streams are just as essential to bloggers as big business - so what's yours?
View official listing on sxsw.com

Speakers
avatar for Kevin Farrell

Kevin Farrell

Editorial DirBooty'sHBIC at Unicorn Booty, one of the most followed LGBT sites in the country.
avatar for Nick Vivion

Nick Vivion

Chief WranglerBooty'sNick Vivion is a travel journalist and entrepreneur based in Bywater, LA. During the day, Nick writes for B2B travel technology company Tnooz. By night, Nick co-owns Booty's Street Food, a new restaurant and bar in the Bywater neighborhood of New Orleans.



Tuesday March 12, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Hill Country ABCD

11:00am CDT

Culture Is King: An Integrated Life Approach
Survey after survey shows that strong organizational culture and philanthropic focus hold an increasing amount of weight for prospective employees when choosing a job. Yet, too often, employees are asked to check the other important aspects of their lives at the door when they come to work each day. Business leaders who instead work to promote an integrated life philosophy -- creating an environment where employees can fuse their work, family, personal and community lives -- will end up with a more well-rounded, successful, and happy team. This session will cover how to effectively implement this approach within your business in order to create a culture of giving that benefits your business, your employees, and most importantly -- the community.
View official listing on sxsw.com

Speakers
avatar for Dan Graham

Dan Graham

Founder & CEOBuildASign.comDan Graham oversees the growth strategy of BuildASign.com and plays a key role in the company’s philanthropic efforts and talent acquisition. Dan co-founded BuildASign.com in March 2005 and has since bootstrapped the company to great success. Dan is a... Read More →



Tuesday March 12, 2013 11:00am - 12:00pm CDT
Courtyard Marriott, Brazos

11:00am CDT

I'm Into Jobs That Don't Even Exist Yet
Graduates into the rapidly changing media environment have to learn current concepts, but must also be prepared to grasp new ideas and quickly apply them to their careers. Like the ironic, hipster T-shirt that declares "I'm Into Bands That Don't Even Exist Yet," today's educators are training students for jobs that don't exist yet, and graduates are expected to be productive in defining and shaping these new roles. Social media editors, community managers and programmer/journalists, for example, are roles that developed in recent years, and some have been more successful than others in moving into these positions. How can we best prepare students to be successful in an environment that requires flexibility and innovation? And how can anyone apply this model throughout a career? This approach has more to do with encouraging and developing a mindset for learning than an emphasis on specific tool training or a particular skill set.
View official listing on sxsw.com

Speakers
avatar for Aron Pilhofer

Aron Pilhofer

Editor/Interactive NewsThe New York TimesAron Pilhofer is editor of Interactive News for The New York Times. His team combines journalism, social media and technology to enhance The Times's reporting online. He also is co-founder of DocumentCloud, a nonprofit news startup that aims... Read More →
avatar for Cindy Royal

Cindy Royal

Assoc ProfessorTexas State UniversityCindy Royal is an associate professor in the School of Journalism and Mass Communication at Texas State University in San Marcos where she teaches Web design and online/digital/social media courses. She completed Ph.D. studies at The University... Read More →



Tuesday March 12, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Big Bend

11:00am CDT

Is It Social Media or Is It Journalism?
It's well-known that publishing and/or broadcasting news has gone from a one-way lecture to a multi-directional conversation. This core conversation will discuss the many ways that journalists and news companies are using social media to engage with an audience and how those interactions can improve the journalism being done today.
View official listing on sxsw.com

Speakers
avatar for Mark Briggs

Mark Briggs

Dir of Digital MediaKing BroadcastingAuthor of three books about journalism and technology and director of digital media for King 5 Television in Seattle and served as a Ford Fellow in Entrepreneurial Journalism at The Poynter Institute.


Tuesday March 12, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol View South

11:00am CDT

The Future of Personalized Health
Medicine and healthcare are becoming more personalized, shifting away from population-oriented, mass-market approaches that are reactive to tailored strategies and opportunities that are proactive. Linda Avey discusses personalized medicine and health in this Core Conversation outlining the latest developments in, and challenges to, a personalized health marketplace. Topics for discussion include the Quantified Self movement and self-tracking, personal health web and mobile apps, genomics, and key scientific and technological milestones of 2012 that promise a more individualized approach to health.
View official listing on sxsw.com

Speakers
avatar for Linda Avey

Linda Avey

CEO & Co-founderCuriousCo-founder of 23andMe and Curious, Inc. Building tools for personal data aggregation and discovery.
avatar for Amy Puliafito

Amy Puliafito

Media & MktgRock Health



Tuesday March 12, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol View North

12:30pm CDT

Building Headquarter Gaming Companies in Austin
Ever since the pioneering Origin Systems germinated in Austin during the mid-1980's, this city has grown to become a recognized global hub of creative, technical and business talent in the games industry. Over the years, many of the top companies in games -- Electronic Arts, Nintendo, Sony, Disney, NCsoft, Zynga, Zenimax -- have had significant studio operations here, some built from scratch, others that evolved from an acquisition. Many more Austin development studios have created critically acclaimed and/or best-selling hit games for pretty much every other top publisher in the business. But over these past 25 years the end results of these efforts have been mixed at best as projects have been cancelled, studios shuttered, and the talented teams cast into the wind. Yet the overall pool of game biz talent in Austin continues to push toward 10,000 strong. So the next big question is: how do we break this slave studio cycle to create healthy headquarter game companies here?
View official listing on sxsw.com

Speakers
avatar for Fred Schmidt

Fred Schmidt

Co-Founder, CEO & Publishing DirPortalarium IncFred Schmidt is a 35-year veteran of the creative industries. His early years were spent in Detroit working in radio and live music. That evolved into a marketing and consulting career that started in radio and broadcast television, then... Read More →



Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Big Bend

12:30pm CDT

How & Why to Travel Around the World
"I think if I can make a bundle of cash before I'm thirty and get out of this racket, I'll be able to ride my motorcycle across China." - Bud Fox, in Oliver Stone's movie Wall Street
Do you dream of traveling around the world? Do you believe that you must sell a company before you can travel in search of adventure and freedom?
At 26, Andy Stoll quit his job and set out on what would become a 4-year, 40 country solo trip around-the-world.  During his travels he handed out micro-loans in China; played a 19th Century British soldier in Bollywood; and worked in a dress factory in Bangkok. He lived the life of a maize farmer in Zambia; a Buddhist monk in Korea and a cowboy in the Australian Outback. 
Using Andy's story as a jumping-off point, we’ll discuss how you can travel around the world---whether as a break from work or on a year-long vision quest, the true measure of a “successful life,” and how you can stop postponing your travel dreams today.
View official listing on sxsw.com


Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol View South

12:30pm CDT

Startup Health & Wired Present: Beg, Borrow, Steal
So many industries have been turned upside-down and inside-out with new technological innovation. From e-commerce to social media, technology has completely changed the way we live our daily lives. Innovation has changed every facet of the way we do things - from banking on your phone to buying groceries online - but one industry has remained staunchly untouched by technological innovation: health. The state of global health and America's outdated healthcare system must innovate to survive - but we don't need to start from scratch; rather, we don't have time to start from scratch. Innovations created for gaming, social media, e-commerce and other industries can be adapted to health tech and must be adapted quickly if we're going to disrupt healthcare, change every day lives and save our loved ones. Taking examples from Kinect, Transform Health, and others, we'll examine how and why to apply current innovations to disrupt health.
View official listing on sxsw.com

Speakers
avatar for Thomas Goetz

Thomas Goetz

founder, 1+1 LabsWiredThomas Goetz is a writer and entrepreneur. He is founder of 1+1 Labs, an information-design firm, and author of “The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine,” which was chosen by the Wall Street Journal as a Best... Read More →
avatar for Steve Krein

Steve Krein

Co-founder & CEOStartUp HealthSteven Krein is a serial entreprenuer, investor and entrepreneurial coach.


Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol View North

12:30pm CDT

The Tangled Web we Leave: Digital Life after Death
Have you thought about what happens to your online life after you die? Should we tweet after death because we can? So much of our lives are now online, our art, accounts, social networks and photos, how do we manage this?
From your facebook page to adding a 'Digital' Power of Attorney in your will (which you should have), we'll explore the new 'death industry' of services that store documents, passwords, even email your loved ones time-released notes. And possibly, how can we leave traces and make the most of our lives while planning for our death?
Chanel Reynolds, founder of www.getyourshittogether.org, invites all humans to this dialog that (eventually) impacts each one of us.
View official listing on sxsw.com

Speakers
avatar for Chanel Reynolds

Chanel Reynolds

FounderGet Your Shit TogetherAfter 20+ years in the creative, digital, and interactive space I came across this whole death thing by 'accident'. Turns out, old-fashioned dying in this modern world can get very, very complicated - so I launched GYST to share essential tools, tips... Read More →


Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Courtyard Marriott, Brazos

12:30pm CDT

Who Got Game? Brits vs. Yanks Football Showdown
Football can be traced back to the English public schools in the 18th century. The British Empire enabled its spread worldwide and by the 19th century, Americans were playing their own distinct regional version. Today we see two distinct sports being played on opposite sides of the pond. As the game has evolved, so too has fandom with social media as the driver. Today, fans are a highly interactive part of the sport. But is the sports world giving fans the experience they want? Which side of the pond is winning in engaging its fans in social? In the ultimate showdown, we’ll answer that question in true sports fashion–a match to crown the ‘real’ football champion. Mark Ward, Head of Social Media for UK soccer club, Tottenham Hotspur, and Chris Heydt of Social@Ogilvy will debate which sport is really winning with social media.
The debate features video questions from prominent players, and will determine who is scoring in social when it comes to fan recognition–soccer or football?
View official listing on sxsw.com

Speakers
avatar for Chris Heydt

Chris Heydt

Account Dir, Digital StrategyOgilvyI am an Account Director, Digital Strategy at Social@Ogilvy - a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. With a broad range of skills in marketing and communications, I support a range of Social@Ogilvy... Read More →
avatar for Mark Ward

Mark Ward

Communications DirectorTottenham Hotspur


Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Hill Country ABCD

3:30pm CDT

Deploying Disruptive Technology for Fun & Profit
Our business model is adapting to change. We thrive on disruption. We don't play by the rules. Our clients love us. Our competition doesn't truly understand us. This is a group discussion for entrepreneurs who have built small-yet-profitable companies around deploying disruptive technology. This discussion will be lead by radicals in the field of IT and software development who own small-by-design (but successful) businesses. Join us! Participate in open discussion. We will talk about the joys and pitfalls of building companies around radical ideas, bold visions of the world, and the philosophies that drive us.
"We declare that the splendor of the world has been enriched by a new beauty: the beauty of speed." -- The Futurist Manifesto.
View official listing on sxsw.com

Speakers
avatar for Brad Carleton

Brad Carleton

Founder/CTOTech PinesI strongly support the open source revolution, the philosophy of equal access, and an empowered community of innovation in technology.
avatar for Nathan Toups

Nathan Toups

founderrojoroboto



Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Big Bend

3:30pm CDT

High School Athletics & Exploitation of Athletes
From more games being televised on sports cable networks to in-depth analysis by Internet recruiting services and on social media platforms, high school athletes have never been more visible or scrutinized. This exposure comes with a price: the amateur side of high school athletics seems to be fading into the background as media companies capitalize on the public’s interest in these athletes. Andy Beal, founder and President of high school sports leader MaxPreps.com, discusses with special guests Peter Ruppe, CEO of WinForever and former VP and GM at Nike, and Trevor Moawad, VP of Mindset Programs for Athletes' Performance.
View official listing on sxsw.com

Speakers
avatar for Andy Beal

Andy Beal

Pres MaxPreps.comMaxPreps.comAndy Beal is the founder and President of MaxPreps.com, the leading online high school sports destination offering high school sports fans the most comprehensive coverage with the latest news, analysis, rankings, and streaming content.
TM

Trevor Moawad

Vice PresidentAthletes' Performance


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Hill Country ABCD

3:30pm CDT

How to Turn Your Hobby into a Full-Time Job
Sure, your friends love that coffee table you made in your garage, your Arduino-controlled tweeting refrigerator, or the blanket you made for your cousin's new baby. But can you really turn your hobby into a full-fledged business? And where do you even begin? Eric Wilhelm, founder of DIY website Instructables.com, will share examples of hobbyists who have turned their labors of love into real businesses. He'll describe how to channel your creative passion, evaluate risks, avoid common pitfalls, find an audience, raise funds, and develop and scale your growing business.
View official listing on sxsw.com

Speakers
LI

Luke Iseman

Inventor
EW

Eric Wilhelm

FounderInstructables


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Courtyard Marriott, Brazos

3:30pm CDT

Its Patient First, Not Mobile First!
STOP THE MADNESS! The Patient Experience is overwhelmed with websites, commercials, brochures, support groups, mobile apps, chachkas, and other information sources - and all with no other point than often just saying... ME TOO! All promising patient adherence, better wellness, and of course - increased sales for the company putting out the interaction. "Mobile First" was supposed to solve this problem of too much, but somewhere along the way we lost sight of the most important aspect of this strategy -the Patient! In "Its Patient First - Not Mobile First" we'll debate the do's and don'ts of designing for the mobile patient experience and what the "Top 5" best practices are based on hundreds of interviews and observational research hours with the patients themselves, their caregivers, and HCPs - what their natural mobile behaviors are as it relates to health management, their needs are, and the role of context in what we have permission to deliver on these ever so important devices.
View official listing on sxsw.com

Speakers
JM

Jerilyn MacLaren-Hall

Sr Consultant, User ExperienceLogical Design SolutionsA passionate disciple of all things Experience Design, Jerilyn has been working for over a decade with clients such as Prostate Cancer Foundation, Merck, Pfizer, AstraZeneca, Web MD, RiteAid, and many others to design engaging... Read More →



Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol View North

3:30pm CDT

SNiRL: Social Networking in Real Life
My presentation is all about the feeling of being overwhelmed from managing profiles on social networking sites. This is a positive presentation about social networking, but the emphasis is about building relationships offline too.
Using Facebook, Twitter, Google Plus, and LinkedIn (among others) to connect and meet new people is amazing. True relationships occur when we meet in person. SXSW is all about this!
I will use SXSW as a specific example of how we should use the time wisely to connect in "real life". Network online before events, but plan to meet in person at the events. Or carry on new relationships born at conferences like SXSW online after the events.
SNiRL will take a look at true networking success stories. I will discuss great ways to use technology and tools to enhance our networking efforts.
The power of personal networks can launch careers and friendships. SXSW Interactive attendees will appreciate this presentation.
View official listing on sxsw.com

Speakers
avatar for Jessica Murray

Jessica Murray

Membership & Community MgrWord of Mouth Marketing Association


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol View South