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Friday, March 8
 

9:30am CST

OMMA: Is Mobile Really a Branding Vehicle?
We live in a constantly connected world, where people move seamlessly between multiple devices, and the definition of mobile is evolving beyond a set of devices. This always-on lifestyle provides an additional set of signals about user context and intent that are game-changing for marketers. Beyond "Hyperlocal" or "SoLoMo", it is really about capturing the right context and understanding what people want and need to do at different touchpoints. Google's Tim Reis, will explore how mobile can be rethought within wholly new and rich contexts, and how marketers can leverage these to make meaningful connections with their customers.
View official listing on sxsw.com
Speakers
TK

Tim Kraus

Senior Interactive Marketing ManagerQuizno's
avatar for Rich Lesperance

Rich Lesperance

Head of Digital Wallet / Emerging MediaWalgreensRich Lesperance leads the Digital Wallet & Rewards group for Walgreens. He’s focused on connecting online & mobile customers to their >8,000 Walgreens locations across the country. His work and passion lies in blurring the lines between... Read More →
DM

Dennis Maloney

VP of Multi-media MarketingDominos
TR

Tim Reis

Head of Mobile & Social SolutionsGoogle

Friday March 8, 2013 9:30am - 10:30am CST
AT&T Conference Center, Salon C
  Interactive, Panel

11:00am CST

OMMA: The Next Big Thing IS Not a Gadget
Take your eyes off the bright shiny CE objects for a second and you will see that mobility is about changing consumer behaviors, not the technology. At every stage, from mobile shopping to at-home use to tweeting snarky comments about TV shows in the living room, users have been defining these platforms while marketers and media companies scramble to catch up. Our panel of some of the leading thinkers in media and marketing will follow a new generation of screen-agnostic consumer who is moving across media, using smartphones at home as much as they do “on the go”, turning the tablet into a virtual cash register and moving much of their social networking off of the Web. The consumer is “the next big thing” but where do they go next?
View official listing on sxsw.com
Speakers
avatar for Rob Griffin

Rob Griffin

EVP, Global Dir of Prod DevHavas Media
avatar for Thom Kennon

Thom Kennon

CMOBrabblePost digital man on a mission: maker of human media. Mad Ave wag in a new marketing swoon ... CMO @ Brabble, Prof @ NYU - best job = zen father of 5.
avatar for Mike Proulx

Mike Proulx

SVP & Dir of Digital StrategyHill HollidayMike Proulx has spent the last 17 years working at various digital media and high-tech companies on the agency-side, client-side, and as an entrepreneur.
avatar for Tina Unterlaender

Tina Unterlaender

Director MobileAKQA

Friday March 8, 2013 11:00am - 12:00pm CST
AT&T Conference Center, Salon C
  Interactive, Panel

12:30pm CST

OMMA: What Marketers Should Ask Themselves About Social
Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting the balance of power from stakeholders in mass communications (brand marketers, advertisers) to a mass of communicators (anyone with a social media footprint). This shift has led to a number of hugely important questions. How will brand marketers measure and justify these new currencies of engagement? Are a tweet and a “Like” valued the same? Should they be? What will it take to engage consumers at scale in the age of social? How will social compare to the banner ad, which our keynote speaker, Jeff Dachis, helped pioneer twenty years ago? In this session at OMMA Social at SXSW, Dachis will tackle these topics and also address the role social will play in driving pre-purchase intent in the years to come.
View official listing on sxsw.com
Speakers
avatar for Jeffrey Dachis

Jeffrey Dachis

Founder/CEODachis Group

Friday March 8, 2013 12:30pm - 1:30pm CST
AT&T Conference Center, Salon C
  Interactive, Panel

2:00pm CST

Getting Started with Angel Investing
Interested in getting started with Angel Investing? Have you made a few investments already but still haven't formalized your strategy?
Learn from the mistakes of experienced Angel Investors who will share their success stories and their failures.
- How do I find the best investments?
- How many investments should I make and what size?
- What terms really matter as an Angel?
- Should I join an Angel Investor Network?
- How do I get an unfair advantage?
You'll leave this session with an overall strategy, specific tactics, and links to more online resources.
Come to this session and then stay for 10 pitches from tech startups that are perfect for Angel Investors. They will all get profitable on <$1 million in funding, have customer traction, and have reasonable valuations.
View official listing on sxsw.com
Speakers
avatar for Jason Cohen

Jason Cohen

Sr EditorTexas Monthly
avatar for Bril Flint

Bril Flint

ChairmanCentral Texas Angel NetworkBril is an experienced Technology and Media Executive. He is an active early-stage/angel investor. He also assists a number of Austin-based startups, particularly in the mobile arena.
RM

Rosa McCormick

Managing DirWild Basin Investments LLC
avatar for Rick Timmins

Rick Timmins

InvestorCentral Texas Angel NetworkRick is the Board Chairman of the Central Texas Angel Network in Austin. He is a very active angel investor and works with many entrepreneurs. He serves on several public and private Boards. He is the former Assistant CFO at Cisco Systems and a former... Read More →

Friday March 8, 2013 2:00pm - 3:00pm CST
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

2:00pm CST

Social Health Startup Bootcamp:Investing in Health
Social Health Startup Bootcamp (#SXSHbooty): Following on the success of the 2012 bootcamp, join us for another year of education, inspiration, and funding advice for (social) health tech startups.
Learn "Why Health Tech Innovation Is Hot" RIGHT NOW and why it is the perfect time to think about the healthcare sector as a viable opportunity to launch a tech startup, as well as find out more about where to get funding, lessons from health tech startups, and advice from expert panelist.
Highlights include:
- An opening address from bootcamp sponsor, Aetna's VP/Head of Consumer Platforms and CEO of Emerging Business
- A live edition of Jason Calacanis' This Week In Startups (TWiST): Health Tech Edition -- interviewing 3 Health Tech Startups
- Funding advice from non-traditional funding sources (e.g. Health Incubators, Health Innovation funds,and Medical/Health Crowdfunding)
Sponsored by: Aetna
Event Partner: Mahalo.com / Startup Health
View official listing on sxsw.com
Speakers
avatar for Shwen Gwee

Shwen Gwee

Chief Digital OfficerChandler Chicco CompaniesChief Digital Officer at Chandler Chicco Companies. Founder of PharmFresh.TV, Social Health Startup Bootcamp, Social Health Summit (SXSH.org), and the Med 2.0 blog. Formerly: Edelman (VP, Digital Health), Vertex (Lead, Digital Strategy... Read More →
avatar for Carissa Caramanis O'Brien

Carissa Caramanis O'Brien

Social Media Cmty & Content DirAetnaSocial Media Community & Content Director @Aetna. Speaker, writer, Healthcare and EMS advocate, amateur foodie, ice cream fangirl. Passionate about putting Social Health to work for patients, providers and those who serve as the connection points... Read More →
CS

Chuck Saunders

CEO of Emerging BusinessAetna

Friday March 8, 2013 2:00pm - 3:00pm CST
Hilton Austin Downtown, Salon D
  Interactive, Panel

2:00pm CST

Using Emerging Technologies to Reach Your Audience
In an increasingly fragmented landscape, how do you navigate through all of the new technology and keep your message from getting lost in a sea of communication? This discussion focuses on ways to utilize emerging technologies and devices to not only reach your target, but to also engage and excite them, focusing on practices in digital and social media through an integrated multi-device approach.
A Team Detroit event.
An encore presentation of this session will take place on Sunday, March 10 at 5PM at the Hilton. For more information, please visit - http://schedule.sxsw.com/2013/events/event_IAP993719
View official listing on sxsw.com
Speakers
TF

Thomas Fellger

CEOIconmobile
avatar for Nicholas Oliver

Nicholas Oliver

Global Creative Technical DirectorTeam DetroitNicholas Oliver is the Global Creative Technical Director at Team Detroit. At the age of 15, Nicholas started his first successful digital advertising agency. In 2008, he created the world’s first iPhone development class. His career... Read More →
avatar for Maani Safa

Maani Safa

Global Innovation DirSomo GlobalMaani is a creative technologist - since the start of his career he has been exploring the interplay of people, code, design and digital art through building products. In 2010 he was the man chosen to found and lead the product division of Somo, what... Read More →
GS

Glenn Stansbury

VP of SalesHipcricket

Friday March 8, 2013 2:00pm - 3:00pm CST
Wanderlust, Wanderlust
  Interactive, Panel

3:30pm CST

#ageofdamage: Be the Company You Want to Keep
David Jones is CEO of Havas, co-founder of One Young World—a non-profit organization described by CNN as the "young Davos"—and author of Who Cares Wins: Why Good Business is Better Business. Over the past decade he’s been a powerful advocate of using the power of creativity to effect positive change, including leading Kofi Annan’s tcktcktck campaign for climate justice. David argues that far from being separate subjects, social responsibility and social media are intrinsically interlinked: Social media has created a world of radical transparency forcing businesses, politicians and leaders to be more socially responsible, rewarding those who are and removing those who aren't. Through case studies and his views on the keys to success in the “Age of Damage”, David will demonstrate why the new price of doing well is doing good.
View official listing on sxsw.com
Friday March 8, 2013 3:30pm - 4:30pm CST
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

3:30pm CST

#catvidfest: Is This the End of Art?
On August 30th, 2012 over 10,000 people gathered at the Walker Art Center in Minneapolis for the first Internet Cat Video Festival (#catvidfest). What began as a social experiment testing the boundaries of online communities and crowd-sourcing content resulted in attention from local, national, and international audiences and press and raised public debate around the role of museums in an internet culture. Fractious questions were raised about the relevancy or ridiculousness of the event and the role of the curator in a crowd-sourced environment. Using #catvidfest as a case study, we will question what it means for a museum to reflect contemporary culture in the era of YouTube, explore the challenges traditional institutions face engaging online audiences and share what we learned from transforming a solitary online viewing experience into a real world social event. This session will include cat videos.
View official listing on sxsw.com
Speakers
avatar for Katie Hill

Katie Hill

Internet Cat Video Film Festival Co-curator & OrganizerWalker Art CenterKatie Hill is a museum professional, art historian, cat lady, internet nerd, writer, and the Audience Engagement Specialist at the Minneapolis Institute of Arts. She created the first Internet Cat Video Festival... Read More →
avatar for Scott Stulen

Scott Stulen

Curator, Internet Cat Video FestivalWalker Art CenterScott Stulen is an artist, dj and the new Curator of Audience Experiences and Performance at the Indianapolis Museum of Art. He is the former curator and producer of the Walker Art Center's Internet Cat Video Festival which has... Read More →

Friday March 8, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 18ABCD
  Interactive, Panel

3:30pm CST

5 Austin Startups That Can Get Profitable on
Here are 5 Austin startups that are immune to the "Series A Crunch".
Tired of hearing about founders who raised $8 million at at $30 million valuation with no revenue? Worried about getting diluted as Silicon Valley valuations soar? Looking for tech startups that know how to make money?
Just because they are cash efficient doesn't mean they aren't after big opportunities... it just means they will be able to grow from a position of strength and won't just run out of money and die.
There has been a lot of talk about a "Series A Crunch" or lack of funding because so many more startups are raising seed rounds. Startups who are profitable don't get caught in the crunch - they are the most attractive to Series A investors and they aren't under time pressure to close their next round of funding.
Bring your checkbook. These deals will fill up quickly!
View official listing on sxsw.com
Speakers
avatar for Antonio Arocha

Antonio Arocha

Founder CEONuve
CS

Chris Slaughter

Found CEOLynx Laboratories
avatar for Nate Stewart

Nate Stewart

Founder CEOZing Checkout
MS


Friday March 8, 2013 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

3:30pm CST

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Friday March 8, 2013 3:30pm - 4:30pm CST
Hilton Garden Inn, Colorado
  Interactive, Panel

3:30pm CST

Building Successful Teams in Latin America
Latin America is among the most dynamic emerging markets in the world, resulting in a tremendous amount of opportunity for startup success.
Building teams in Latin America presents a unique set of challenges, from identifying and hiring remote talent, to scaling company culture, to creating successful workflows with off-site teams.
Join the conversation as experienced entrepreneurs, digital marketing experts, and investors, share experiences and deliver best practices when it comes to building successful global teams across borders.
View official listing on sxsw.com
Speakers
MC

Marta Cruz

Co-Founder & DirNXTPLabs / NEXTPERIENCE
avatar for Pedro Torres Picón

Pedro Torres Picón

Managing DirQuotidian VenturesPedro Torres Picón is an entrepreneur and investor from Latin America, based in New York City. He has been actively investing in early stage technology companies since 2004 and has made over 40 investments in various areas such as: real estate, construction... Read More →
avatar for Diego Saez-Gil

Diego Saez-Gil

Co-FounderWeHostelsDiego is a founder of WeHostels, a mobile travel startup based in Latin America and New York. He has been selected Endeavor "High-Impact Entrepreneur", Forbes 30 under 30 and among "100 Brilliant Companies" by Entrepreneur Magazine.
avatar for Sebastián Valin

Sebastián Valin

Founder & CEOComparaOnline.comSebastian Valin, Founder & CEO of ComparaOnline.com Structural Civil Engineer. After graduating college in 2008, Sebastian decided he wanted to become an entrepreneur. He didn´t have a clear idea ahead, but in little time, he found an opportunity after... Read More →
BY

Bedy Yang

PartnerBrazil Innovators/500Startups

Friday March 8, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 5ABC
  Interactive, Panel

3:30pm CST

Building the Touchy-Feely World of Tearaway
Game worlds with touch interfaces are everywhere, but is it possible to build a world you can FEEL with your fingertips?
We've built a touchy-feely world out of paper. A digital papercraft adventure that you can hold in your hands, and interact with, in a uniquely tactile way on Playstation Vita.
Learn about the challenges we had in designing and building a world that can flex, fold, tear and crumple under the fingertips of players. And the digital tools we designed to allow the game world to be built so realistically that it can be spooled out of any printer and remade in real paper as players progress on that journey.
Tearaway is the next game from Media Molecule, creators of LittleBigPlanet, and aims to bring a new form of creative gameplay to players, both with a new tangible craft aesthetic and by actively encouraging a creativity-loop outside of the game world.
View official listing on sxsw.com
Speakers
avatar for Rex Crowle

Rex Crowle

Lead DesignerMedia MoleculeRex Crowle creatively heads up one of two game teams within Mm, using his unique art style and wonky imagination to conceive the world of Tearaway. Rex has been a key part of the visual style and anarchy for both Media Molecule and the LittleBigPlanet franchise... Read More →

Friday March 8, 2013 3:30pm - 4:30pm CST
Palmer Events Center, Room 1-2
  Interactive, Panel

3:30pm CST

Designing Habits: From Big Data to Small Changes
We all know there are vast amounts of data about our lives - our spending, our browsing, our activity - being collected daily. With the recent explosion in inexpensive sensors and self-tracking apps, we can capture new insights in personal health and activity data. However, the data is only truly valuable if it can be turned into positive behavior change. A panel of leaders in venture capital, health technology and the research world, discuss the key enablers to tackling this challenge: the use of visualization to make volumes of data easily understandable to the average consumer, leveraging gamification and social mechanics to keep users engaged, and the science of habit design to actually create behavior change. The panel will be moderated by Michael Copeland, Senior Editor at Wired, who has a particular interest in Big Data and the implications for entrepreneurs and consumers.
Encore presentation: Monday, March 11 at 5PM - http://schedule.sxsw.com/2013/events/event_IAP993723
View official listing on sxsw.com
Speakers
avatar for Tim Chang

Tim Chang

Managing DirMayfield FundTim is a proven investor who has been named to the Forbes Midas List of Top Tech Investors. He is a trilingual global technology executive who has lived in Japan and has a decade of investing experience. He invests in early-stage companies that leverage the... Read More →
avatar for Michael V Copeland

Michael V Copeland

Sr EditorWiredMichael V. Copeland is a senior editor at WIRED, where he focuses on all things related to the business of technology, but especially making sense of data analytics, where mobile is going next, and the collision between computer science and biological science. Prior... Read More →
avatar for Steph Habif

Steph Habif

Healthcare Design StrategistStanford UniversityDr. Steph Habif is a behavioral health expert focusing on ways to design persuasive technologies for health behavior change. At Stanford University, she is an affiliate of the Persuasive Tech Lab, co-founder of the Calming Tech Lab, and... Read More →
avatar for Jeffrey Holove

Jeffrey Holove

CEOBasis Science IncJef is the CEO behind Basis, a multi-sensor health tracker and online personal dashboard that helps people build healthy habits into their daily routines. Prior to Basis, Jef was CEO at wireless photo start-up Eye-Fi from before their 2007 launch to the international... Read More →

Friday March 8, 2013 3:30pm - 4:30pm CST
Sheraton Austin, Creekside
  Interactive, Panel

3:30pm CST

Disaster: The Future of Crisis Communications
An interactive discussion with attendees about how a disaster response works from a communication responder's standpoint. Panelists will share with attendees how to communicate effectively with Joint Information Centers, and how to get the most out of their interactions with responders. Explaining how crisis communications work, panelists will also show how the face of disaster response is changing in the face of social media and emerging technologies. This panel is for media professionals as well as bloggers and the general public.
View official listing on sxsw.com
Speakers
avatar for Brandon Brewer

Brandon Brewer

Public Information ConsultantBrandon Brewer is an independent communications consultant and retired military public information officer. During his 22-year career in the U.S. Coast Guard, he specialized in environmental risk communication, emergency response operations and information... Read More →
avatar for Hanson Hosein

Hanson Hosein

Director: Communication LeadershipUniversity of WashingtonHanson Hosein is President of HRH Media Group, and serves as the Director of the Communication Leadership graduate program at the University of Washington in Seattle. He’s also the Telly Award-winning host of Four Peaks on... Read More →
avatar for Anastacia Visneski

Anastacia Visneski

USCGLT Anastacia Visneski is a Public Affairs Officer in the United States Coast Guard. She received her commission in 2004, serving her first tour aboard the CGC Jarvis. Visneski has served as a Public Information Officer capacity for Hurricane Katrina, Hurricane Rita, Hurricane... Read More →
avatar for John Visneski

John Visneski

US AirforceCaptain John Visneski is a Cyberspace Control Officer in the United States Air Force. He received his commission in 2008. While assigned to the 5th Combat Communications Group, Captain Visneski helped engineer worldwide command and control solutions for humanitarian relief... Read More →


Friday March 8, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 9ABC
  Interactive, Panel

3:30pm CST

Enterprise Invades the Apps Playground
Long a stronghold for consumer-friendly photo apps, games, and renegade business apps, the app stores of today are in for a major renovation as enterprise-class comes into its own. Think of the opportunity – according to Gartner, enterprise apps will generate nearly $40 billion in sales for developers by 2016.
It’s clear that enterprise mobility is rapidly gaining ground. But it's still a really challenging experience for most developers due to the technical complexity and expensive delivery models for most enterprise mobile platforms. Add to that the rapidly evolving nature of mobile technologies and you can see why most approach with trepidation.
But this is changing - beautiful, scalable, and affordable opportunities to build, test, and monetize are coming to the enterprise space. Will developers follow suit? And, if they do, are companies really ready for it?
View official listing on sxsw.com
Speakers
avatar for John Arrow

John Arrow

Founder & Chairman of the BoardMutual MobileJohn Arrow, Founder & Chairman of the Board John Arrow is a veteran of entrepreneurship with a passion for harnessing disruptive and emerging technologies. His ability to combine market vision with methodical execution has propelled Mutual... Read More →
avatar for Matt Carrier

Matt Carrier

Sr Dir, Mobile Strategy & SolutionsSAPMatt Carrier is sr. director of strategy and solution management for SAP’s mobile team. In this role, he is responsible for driving strategic market development projects, product strategy and business planning for the mobile division. Matt has... Read More →
avatar for Eric Lai

Eric Lai

Tech BloggerAvayaTech journo/blogger for more than a decade and a half; watching enterprise mobility for the last several years, now also blogging/tweeting about unified communications.

Friday March 8, 2013 3:30pm - 4:30pm CST
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

3:30pm CST

Equity: Making the Most of Your Other Paycheck
If you're planning on joining a startup, start smart.
Venture financing in tech is at a fever pitch -- 3,700 companies received financing in 2011 alone, and all of them were issuers of stock options. This begs the question, what are stock options really worth?
Surprisingly, many startup employees do not understand the value of their options, which represent a significant part of their compensation and a vital part of their net worth. Time to smarten up! In the stock options game, it’s heads you win, tails you don't necessarily lose; either way, every employee should know the facts to make informed decisions. Understanding the basic economics of stock options can save you thousands, or even millions, in the long run. How’s that for incentive?
In this session, Bill Harris, CEO of online wealth manager Personal Capital (former CEO of PayPal and Intuit) will discuss the value of stock options to startup employees and offer tips to maximize their upside potential on your wallet.
View official listing on sxsw.com
Speakers
avatar for Bill Harris

Bill Harris

Founder & CEOPersonal CapitalHarris is the founder, CEO and major shareholder of Personal Capital -- a digital wealth management firm for consumers, integrating data aggregation, investment management and banking services across phone, web and mobile channels. Personal Capital’s... Read More →


Friday March 8, 2013 3:30pm - 4:30pm CST
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

3:30pm CST

Extreme GPS: Limits of Security & Precision
GPS has its limits. My students and I at the University of Texas Radionavigation Lab work to find them. For 20 years, GPS was so reliable it became navigation and timing crack for engineers. We all got addicted. We put it in our phones, planes, power grid, comms networks. But there are limits.
My students and I bought an $80k helicopter drone a few months back and pushed its embedded GPS receiver to the extreme. Turns out, you can hijack one of these drones by perfectly aligning fake GPS signals with the real ones. And you can do it from miles away. We grabbed the world's attention at White Sands in June. Our demo has changed the national conversation about integrating civil drones into the national airspace.
We want to probe the extremes again, only this time in precision. Surveyors already have hyper-precise GPS; we want to show how this can be commoditized, put in your cell phone, overlaid on the world. We want hyper-precise augmented reality.
View official listing on sxsw.com
Speakers
avatar for Todd Humphreys

Todd Humphreys

Asst ProfessorThe University of Texas at AustinTodd Humphreys is assistant professor of aerospace engineering at the University of Texas at Austin, and Director of the UT Radionavigation Laboratory. He's interested in navigation security and high-performance, low-power navigation... Read More →

Friday March 8, 2013 3:30pm - 4:30pm CST
Omni Downtown, Capital Ballroom
  Interactive, Panel

3:30pm CST

Games: Anyone. Anywhere. Anytime.
Raise your hand if you agree with any of these statements:
- Gamers are primarily by young or teen boys.
- Games are usually played alone in the home on game consoles.
You may be surprised at how many people would have their hand raised…especially brand marketers and agencies who make decisions about promoting /advertising on games as part of their digital marketing mix. The Interactive Advertising Bureau (IAB) Games Committee is here to dispel the myths about gamers based on current research that shows how games truly are played by anyone, anywhere, anytime.
We'll introduce you to different gamer segments. You’ll learn about the type of games they are most likely to play, when and where they play them, what devices they play them on, how they interact with each medium and how mobile and tablets are significantly impacting today's game playing. We’ll end with some thoughts on the future of gaming.
Join us and meet today's game players.
View official listing on sxsw.com
Speakers
avatar for David Berkowitz

David Berkowitz

CMOMRYDavid Berkowitz is Chief Marketing Officer at agency MRY, where he leads communications and brand strategy while promoting the agency’s work with clients such as Johnson & Johnson, Visa, and Adobe. A fifteen year digital media veteran, he was previously VP of Emerging Media... Read More →
avatar for Susan Borst

Susan Borst

Dir Industry Initiatives for Social Media, Content Mktg, Native Advertising, Games & B2BIABAfter 20+ years at leading NYC traditional creative ad agencies such as Grey, Hill Holliday, Kaplan Thaler Group and Gotham working in senior Account Management and Strategic Business Planning... Read More →
avatar for Bill Hopkins

Bill Hopkins

VP/GM-Nielsen GamesThe Nielsen CompanyBill Hopkins is Vice President and General Manager of Nielsen Games. Nielsen’s gaming practice is geared towards bringing consumer driven solutions to Nielsen’s clients, which include manufacturers, publishers, agencies, and advertisers.
avatar for Kym Nelson

Kym Nelson

VP W Coast SalesIGN EntertainmentKym Nelson serves as Vice President to IGN Entertainment games advertising sales division. In this role, she leads the company’s award-winning advertising sales team in developing performance-based marketing programs that deliver superior return... Read More →
avatar for Joy Taylor

Joy Taylor

Sr Mktg Dir, Global Media SolutionsElectronic ArtsJoy Taylor is Senior Marketing Director, Global Media Solutions at Electronic Arts (EA), where she manages the teams responsible for ad product development, ad technology, account management, insights, events and communication. She... Read More →

Friday March 8, 2013 3:30pm - 4:30pm CST
Palmer Events Center, Room 4-5
  Interactive, Panel

3:30pm CST

I Know Where You're Going: Location as Biometric
Last year privacy advocate Malte Spitz sued his cell provider to get the location data generated by his phone. This data allowed him (and his provider) to track everywhere he went during a six-month period—during that time Deutsche Telekom recorded and saved his location coordinates over 35,000 times.
This session will discuss location data as the ultimate biometric identifier. The tracking devices we carry around in our pockets (our smart phones) send out location data every time they search for a signal. Law enforcement routinely requests this data - sending out over 1.3 million demands to providers last year. This data can not only reveal where we go and what we do in our lives—it can also define and identify us.
Jennifer Lynch, a privacy attorney at EFF, and Jeff Jonas, an IBM Fellow and Chief Scientist, will talk about the legal and technical aspects of location information as biometric, what this means for privacy and civil liberties, and what you can do about it.
View official listing on sxsw.com
Speakers
JJ

Jeff Jonas

IBM Fellow & Chief ScientistIBM
avatar for Jennifer Lynch

Jennifer Lynch

AttorneyElectronic Frontier FoundationJennifer Lynch is a staff attorney with the Electronic Frontier Foundation, where she works on open government and privacy issues as part of EFF’s Transparency Project. Jennifer writes and speaks frequently on biometrics, government surveillance... Read More →

Friday March 8, 2013 3:30pm - 4:30pm CST
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

3:30pm CST

Lean Forward, Lean Back: Tablet News Experiences
Insights from the Poynter Institute's major study of news and storytelling on tablets. The study explores the way that elements of touch, gesture, interactivity and position come together to create engaging, satisfying journalism. The research combines usability testing in the U.S. and Europe with worldwide industry expertise on what it takes to create and sustain excellence in publication.
View official listing on sxsw.com
Speakers
avatar for Sara Quinn

Sara Quinn

FacultyThe Poynter Institute

Friday March 8, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom BC
  Interactive, Panel

3:30pm CST

Lessons from a Futurist
No one can predict the future; but that doesn't mean you can't prepare for the unknown. Ford Motor Company's in house futurist will share how Ford is learning to expect the unexpected using a global trends and scenario planning. A Team Detroit Event.
View official listing on sxsw.com
Speakers
avatar for Sheryl Connelly

Sheryl Connelly

Global Consumer Trends & Futuring MgrFord Motor CompanySheryl Connelly has worked for Ford Motor Company for the last 17 years, the last nine of which has been as the Global Consumer Trends and Futuring Manager. As the corporate futurist, she identifies global trends which feed into... Read More →
TF

Thomas Fellger

CEOIconmobile
avatar for Scott Lange

Scott Lange

Exec Creative DirTeam DetroitExecutive Creative Director, Team Detroit

Friday March 8, 2013 3:30pm - 4:30pm CST
Wanderlust, Wanderlust
  Interactive, Panel

3:30pm CST

Localore Plays Austin: SpeakerStreetScreen
KUT-FM’s Austin Music Map (AMM) is a year-long exploration of the city's abundant and diverse musical subcultures. Blending on-line, broadcast, and street media, it’s one of 10 public media innovation projects that AIR is producing for the national Localore initiative (see airmediaworks.org). Join AMM creator/producer Delaney Hall, Kara Oehler of Zeega, and Jessica Clark of AIR for an immersive digital tour of Austin's off-the-radar venues. The trio will then lead attendees through a workshop-style discussion of strategies for creating "full spectrum" interactive docs.
Experience the power of Austin’s musical underbelly by bicycle, post-panel. Hall will lead a group of adventuresome bicyclists to musical outposts from the map on a tour designed explicitly for SXSWers. We’ll meet/greet scene-makers at venues such as the White Horse and Esquina Tango. The tour is free, but space is limited. Sign up today at http://airmediaworks.org/BikeTour.
View official listing on sxsw.com
Speakers
avatar for Jessica Clark

Jessica Clark

Media StrategistAIRJessica Clark is AIR's media strategist, and an internationally recognized expert on the transformation of public interest journalism. Learn more at airmediaworks.org.
avatar for Delaney Hall

Delaney Hall

Lead Producer, Austin Music MapAustin Music MapDelaney Hall is an independent radio and multimedia journalist based in Austin, TX. She’s the lead producer of the Austin Music Map, an interactive documentary project produced in collaboration with KUT/KUTX, Zeega, and Localore. She's... Read More →
avatar for Kara Oehler

Kara Oehler

Editor-In-ChiefZeega


Friday March 8, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 12AB
  Interactive, Panel

3:30pm CST

OMMA: Marketing Implications of Facebook's Graph Search
One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This union of the social graph and the interest graph may further connect Facebook users with their friends, and help them find new ones, but what is its potential for marketers? Will it enhance targeting, increase ROI or lead to richer consumer insights. or simply be another, but not groundbreaking, tool in the marketer's toolbox on Facebook? This session will put Facebook Graph Search in perspective.
View official listing on sxsw.com
Speakers
PD

Paul DeJarnatt

SVP/Search DirectorStarcom USA
avatar for Peter Fasano

Peter Fasano

SVP/Atlanta Group HeadSocial@OglivyPeter Fasano is Senior Vice President of Social@Ogilvy Atlanta where he leads a team that develops and implements social business strategies and solutions. Peter has spent the past 15 years working with agencies, corporations, executives and the... Read More →
MK

Max Kalehoff

VP/Product Marketing
CM

Chase McMichael

CEOInfiniGraph.com

Friday March 8, 2013 3:30pm - 4:30pm CST
AT&T Conference Center, Salon C
  Interactive, Panel

3:30pm CST

Survival Strategies for Brands in China
Whether companies like it or not, China is the new battleground for brands that want to succeed on the global stage. Foreign brands are increasingly challenged to expand their presence in the East and create competitive advantages to help them establish strong footholds in China. At the same time, more and more Chinese brands are looking to expand beyond China and capture market share in regions around the world, including Africa, Europe and of course, North America. Those that fail in their overseas ventures will increasingly become vulnerable in their home markets, regardless of their countries of origin. How can global brands prepare themselves as they enter this next cycle of disruption?
View official listing on sxsw.com
Speakers
EC

Emily Chong

Dir of Mktg, Asiafrog
MV

Mario Van der Meulen

Creative Dirfrog


Friday March 8, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 6AB
  Interactive, Panel

3:30pm CST

The Economy of the GIF
From the oogachaka baby to Nyan Cat, the graphics interchange format, better known as the GIF, has come a long way since the days of floppy discs. The modern-day GIF was introduced to the world 25 years ago by Steve Wilhite at CompuServe as a more versatile alternative to the JPEG. Despite its adaptability and ease of use, the GIF became a pariah in the 1990s, due to its overuse on Web-hosting sites like GeoCities. Since then, everything has changed. Today the GIF is a format fit for museums and the lingua franca for people eager to express themselves with more than just an emoticon. GIFs have also gone mobile, thanks to programs like 3Frames, Cinemagram, and GIFShop. But more importantly, GIFs have opened up new avenues for artists and with it the potential to earn a living.
View official listing on sxsw.com
Speakers
FA

Fernando Alfonso III

ReporterThe Daily Dot
MP
JR

Jimmy Repeat

Artist/producerMTV

Friday March 8, 2013 3:30pm - 4:30pm CST
Omni Downtown, Longhorn
  Interactive, Panel

3:30pm CST

The Mechanics of Magic: 7 Game Design Insights
The web world is agog over game design as the next silver bullet, slapping badges and progress bars over every annoying thing they wish users to do. As users tire of everything looking like a game, "gamification" has come under fire. But why throw the baby out with the bathwater?
Game design is to web design what rocket science is to car mechanics, and just like Tang and Velcro, there is plenty in game design we can use in our every day work. Come and hear how mastery, irregular reward schedules and meaningful choices can make your site a pleasure for your users.
View official listing on sxsw.com
Speakers
avatar for Christina Wodtke

Christina Wodtke

PublisherBoxes and ArrowsChristina Wodtke is an itinerant instigator and maker of things to happen. She is currently on sabbatical, advising start-ups and gardening. Most recently she led new product development and reinvention as a general manager of Zynga.com at Zynga, was general... Read More →

Friday March 8, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom A
  Interactive, Panel

3:30pm CST

This Week in Startups (TWiST): Health Tech Edition
As part of the SXSH Bootcamp, Jason Calacanis hosts a special edition of This Week in Startups: Health Tech Edition live from SXSWi. Join Jason as he interviews 3 health technology startups,
View official listing on sxsw.com
Speakers
avatar for Jason Calacanis

Jason Calacanis

CEO/FounderMahalo.comJason McCabe Calacanis is the founder and CEO of Mahalo.com, an educational app company. He also co-founded This Week In, an online TV network where he hosts the network's flagship show, "This Week in Startups." Calacanis previously founded the Silicon Alley Reporter... Read More →
avatar for Derek Flanzraich

Derek Flanzraich

CEO & FounderGreatistDerek Flanzraich is an entrepreneur on a mission to make everyone a “greatist,” someone who simply makes better choices for their fitness, health, and happiness. He is the founder & ceo of Greatist, a social health & fitness startup working to make healthy... Read More →
avatar for Veer Gidwaney

Veer Gidwaney

CEO & Co-FounderMaxwell HealthVeer Gidwaney is Chief Executive Officer and Co-Founder at Maxwell Health. Named one of Maclean’s Magazine ‘Top 25 Under 30,’ Veer is a proven entrepreneur and innovator whose energy and intelligence have long been devoted to solving the problems... Read More →

Friday March 8, 2013 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon D
  Interactive, Panel

3:30pm CST

What Can We Learn from the Unabomber?
Ted Kaczynski, also known as the Unabomber, continues to write anti-technology essays from prison, and his fans believe he makes some good points about the unforseen consequences of technology in modern society. One of those fans is philosopher David Skrbina, the Unabomber's longtime pen pal, who recently helped publish a book of the Kaczynski's writings. Mr. Skrbina says the violent tech skeptic should be taken seriously for his ideas. In this session, we'll explore whether that's true. Mr. Skrbina will outline the Unabomber's latest thinking, and another philosopher of technology, Peter Ludlow, will offer a counterpoint, in a debate moderated by a journalist who recently wrote a popular article on the topic.
View official listing on sxsw.com
Speakers
avatar for Peter Ludlow

Peter Ludlow

ProfessorNorthwestern UniversityAreas of research and writing include the philosophy of language, philosophy of cognitive science, propaganda models, knowledge acquisition in adversarial environments, the ethics of hacktivism and whistle blowing in the surveillance state.
avatar for David Skrbina

David Skrbina

Philosophy LecturerUniversity of Michigan at DearbornDavid Skrbina, Ph.D, is a senior lecturer in philosophy at the University of Michigan (Dearborn). His areas of interest include philosophy of technology, philosophy of mind, and environmental ethics. He is the editor of the college... Read More →
avatar for Jeffrey Young

Jeffrey Young

Technology EditorChronicle of Higher EducationJeffrey R. Young leads The Chronicle of Higher Education‘s coverage of technology and its impact on teaching, research, and the business model of college itself. He also writes College 2.0, a monthly news-analysis column that tracks... Read More →


Friday March 8, 2013 3:30pm - 4:30pm CST
Sheraton Austin, Capitol EFGH
  Interactive, Panel

3:30pm CST

Why Public Policy Should Matter to Your Startup
Senator Moran will discuss the policy challenges startups face and how the startup community can engage with policy makers to enable innovation and help economic growth.
View official listing on sxsw.com
Speakers
GF

Greg Ferenstein

WriterTechCrunch
avatar for Jerry Moran

Jerry Moran

United States SenatorUS Senate

Friday March 8, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 10AB
  Interactive, Panel

5:00pm CST

#pathonly: Social's Shift Towards Real Privacy
Dave Morin and Path have always maintained that privacy controls should be simple and that your data always belongs to you. Discover why building privacy and control directly into a product from the start is essential; explore alternative ways to share your information with friends and family in a private and contextual manner; learn about the importance of maintaining closer, private connections. Our social interactions should feel human again. Dave will discuss why social technology should be an extension of our real-life interactions and how networks can and should design for ease-of-use while empowering the user to be in control of their data.
This shift - back to human interactions and control over privacy - is quickly approaching. Are mobile and social companies ready for the switch?
View official listing on sxsw.com
Friday March 8, 2013 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon FGH
  Interactive, Panel

5:00pm CST

Art of Akira: About the Art That Made the Anime
For the past three years, The Art of Akira Exhibit has travelled the globe educating and entertaining fans with original cels, backgrounds and sketches from the legendary anime Akira. Exhibiting selections from the over 15,000 piece collection owned by Joe Peacock, the exhibit has been lauded the world over as the ultimate fan experience for not only Akira fans, but animation fans in general. Pixar, Warner Brothers Animation, Turner Animation, ID Software, Marvel, DC and fans across the world have raved over the exhibit.
Throughout this time, many questions have been asked & answered about the history of the film, how the film was created, how the original art came to the United States, and why it is so collectible. This panel will delve into details about the creation of the film, what makes the art so special, and give scene-by-scene analysis of the art using original cels, backgrounds and sketches from the film.
View official listing on sxsw.com
Friday March 8, 2013 5:00pm - 6:00pm CST
Palmer Events Center, Room 1-2
  Interactive, Panel

5:00pm CST

Awe-Inspiring Web Typography You Can Do Now
Typography on the web is going from strength to strength. All web browsers proudly boast their typographic capabilities as CSS 3 continues to evolve & stabilise. We’ve seen the arrival of some fantastic fonts specifically optimised for the screen, not to mention some highly advanced displays.
This talk will use real world examples and a little code to get your typographic skills right up to the cutting edge of what is practical and desirable on the web right now.
You'll learn the tricky decisions around font choice and font pairing, concentrating on both practicalities and aesthetics. Typography has an important part to play within responsive design - this will be explored too. The typographic power of CSS 3 is still woefully underused - you'll learn the tricks highly skilled typographers have been using for decades and see them applied to the web.
As designers we need to keep pushing forward the role and quality of typography on the web. This talk aims to help you do just that.
View official listing on sxsw.com
Speakers
avatar for Richard Rutter

Richard Rutter

Web typography evangelistFontdeck.comRichard has a deep love and fascination for typography. He created Clearleft’s Fontdeck web service, in partnership with OmniTI. As a self-appointed web typography evangelist, Richard is chief organiser of Clearleft’s annual Ampersand web typography... Read More →


Friday March 8, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Ballroom A
  Interactive, Panel

5:00pm CST

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Friday March 8, 2013 5:00pm - 6:00pm CST
Hilton Garden Inn, Colorado
  Interactive, Panel

5:00pm CST

Data & Gamification: Value to the Enterprise
Is Gamification fulfilling its promise and where is it taking us now?
The buzz of gamification is still humming along, mainly because of its tantalizing promise: there are fairly obvious ways to make the most tedious of tasks, well, actually quite interesting and fun. As gamification becomes integrated throughout consumer and enterprise interfaces, is it truly generating new insights or simply making it simpler to get boring things done with ease?
The fact is that companies using gamification techniques are generating massive amounts of data, (or big data) at an explosive rate. Data scientists are able to discover correlations and insights in data that have never been mapped before, ultimately showing us a new picture of human interaction. What we do with these insights can change our views on enterprise and employee interaction, such as how to plot career paths or hire the right person to fit an organization.
View official listing on sxsw.com
Speakers
avatar for Jeremiah Owyang

Jeremiah Owyang

PresCrowd CompaniesJeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester... Read More →
avatar for Tim Piatenko

Tim Piatenko

Behavior Analytics ArchitectBadgevilleTim Piatenko’s distinguished academic background — over six years at the Stanford Linear Accelerator Center researching High Energy Physics - and business experience uniquely qualifies him to extract insights from large volumes of data generated... Read More →
avatar for Brendan Wallace

Brendan Wallace

Co-Founder/CEOIdentified.comBrendan Wallace is co-founder and co-CEO of Identified, a data and analytics company focused on professional data. Identified has raised $22.5 million in venture capital from notable Silicon Valley investors including Bill Draper and Innovation Endeavors... Read More →


Friday March 8, 2013 5:00pm - 6:00pm CST
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

5:00pm CST

Female Orgasm: The Regenerative Human Technology
Female orgasm is vital for every woman and man on the planet. In a world where technology and social networks have increasingly replaced in-person interaction, female orgasm nourishes our fundamental need for visceral, human to human connection.
What the internet did for computers, female orgasm can do for human connection.
Through a fifteen minute practice, men and women access the universal socket for connection. It's deliberate and structured with repeatable results. It increases vitality and energy . It's profound, yet simple and must be experienced.
Female orgasm is a renewable, sustainable, regenerative resource creating a more complex, attentive, and connected world.
View official listing on sxsw.com
Speakers
avatar for Nicole Daedone

Nicole Daedone

CEOOneTasteNicole Daedone is a sought-after speaker, teacher, and author who has spent her groundbreaking career redefining orgasm from a woman’s point of view. Starting with her fundamental belief that a woman’s sex is her power, she treats supposedly taboo subjects with unparalleled... Read More →


Friday March 8, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Capitol ABCD
  Interactive, Panel

5:00pm CST

Games R Art
Linear narratives and static written words no longer dominate communication. New forms of communication are fundamentally changing the way interactive media producers, including game developers, engage audiences. Success at communicating through digital media is critical for self-expression and success. The arts are to digital communication what grammar and spelling are to the written word. Digital communication requires mastery of skills as old as humankind, skills learned through study of the fine arts, as well as the new skills of using technology. Digital games combine the power of arts and technology as complex eco-systems within and extending beyond the game space to involve networks of people in a variety of roles and rich interactions. Learning represents just one activity within this larger, highly engaging system. Discover how the arts build critical 21st century skills for student success in school and life.
View official listing on sxsw.com
Speakers
avatar for Amy Barbee

Amy Barbee

Exec DirTexas Cultural TrustAs Executive Director of the Texas Cultural Trust, Amy oversees the operations of the Trust, a 501(c)3 non-profit organization whose mission is to promote and highlight the importance of the arts in educating our children and sustaining our vibrant Texas... Read More →
avatar for Katie Salen

Katie Salen

Exec Dir/ProfessorInstitute Of Play/Depaul University
avatar for Warren Spector

Warren Spector

Dir, Denius-Sams Gaming AcademyWarren Spector has been making games for 30 years. The recipient of lifetime achievement awards from the Game Developers Conference and Cartoons on the Bay, his work has been featured at the Australian Center for the Moving Image and the Smithsonian... Read More →
avatar for Paul Toprac

Paul Toprac

Assoc Dir for Game Dev & Sr LecturerThe University of Texas at AustinPaul Toprac is currently the Associate Director of Game Development at UT and Senior Lecturer. Paul was a Graduate Committee Chair and Lecturer at The Guildhall at Southern Methodist University, a graduate school... Read More →

Friday March 8, 2013 5:00pm - 6:00pm CST
Palmer Events Center, Room 4-5
  Interactive, Panel

5:00pm CST

Growing a Digital Business in Eastern Europe
Eastern Europe is the new digital Wild West - with amazing opportunities. Traditionally most entrepreneurs had to go to the US to make their digital dreams come true - with Phil Libin (Evernote) or Andrej Naborgoj (Talking Tom) among the more prominent examples. Now a new crop of native startups is "making it" internationally - while staying rooted.
In this session some of this new crop of international entrepreneurs and a VC share how they do it, talk about some of the challenges and give advice for startups and digital professionals how to be successful in Eastern Europe.
View official listing on sxsw.com
Speakers
avatar for Renata Akhunova

Renata Akhunova

PartnerFormulavc
SB

Serguei Beloussov

Sr Founding PartnerRuna Capital
avatar for Matthaus Krzykowski

Matthaus Krzykowski

FounderXyo.netI'm a Co-founder at Xyo.net, a next-generation mobile app search company, where I head all growth activities. Additionally I am a Berlin partner at dots'n'spaces, a collective of international technology professionals. I also mentor and invest in startups.
avatar for Gaidar Magdanurov

Gaidar Magdanurov

Investment DirectorRuna CapitalInvestment Director at Runa Capital. Work with seed-stage software startups, collaborate with incubators and accelerators, develop business of portfolio companies. Former Microsoft Seed Fund managing director, software developer and evangelist.
avatar for Olga Steidl

Olga Steidl

CEOTalkbitsCEO of talkbits (social voice service), mobile enthusiast and an accomplished social communicator, contributes to building Telco community. Springboard and Seedcamp mentor. Former VP of Mobile at Yandex (Nasdaq: YNDX), VP of Global Marketing at SPB Software (sold to Yander... Read More →

Friday March 8, 2013 5:00pm - 6:00pm CST
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

5:00pm CST

How to Rank Better in Google & Bing
Building a web site doesn't guarantee that it will automatically be loved by search engines. Having some SEO (search engine optimization) savvy can be a big help. But SEO doesn't mean terrible design or black-magic tricks. Instead, there are recommended best practices that all publishers should consider that please both search engines and human visitors. In this session, representatives from Google and Bing provide this type of advice. The'll cover things you can do within your own site as well as "off the page" activities and "signals" that have an impact on rankings, such as social media sharing. It's all Q&A. Bring your top questions and learn how these major search engines rank your pages, right from the source.
View official listing on sxsw.com
Speakers
avatar for Duane Forrester

Duane Forrester

Sr Prod Mktg Mgr Bing Webmaster ToolsBingDuane Forrester is a Sr. Product Manager with Bing’s Webmaster Program. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas.
avatar for Danny Sullivan

Danny Sullivan

Founding EditorSearch Engine LandConsidered a leading search engine expert, journalist Danny Sullivan has written about search for nearly 17 years. Danny is editor-in-chief of Search Engine Land, which covers search marketing and search engine news. He produces the SMX: Search Marketing... Read More →


Friday March 8, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 18ABCD
  Interactive, Panel

5:00pm CST

Imitation as Innovation: Lessons from the Shanzhai
From watches, bags and shoes to touchscreen tablets, fast food and electric cars -- you can find thousands of knockoff brands in China. Large, highly coordinated networks of innovative companies take the products and services we love in the U.S., alter them relentlessly and make them … better. Then they speed them to one of the world’s largest consumer markets and sell them at devastatingly low margins.
The problem with U.S. innovation? Our broken business models. American companies were built to be predictable, not adaptable. Trends like mobile, social and the cloud are major disruptive forces and businesses are struggling to keep up. Instead of fearing the Shanzhai, we can look at their 4 core tenets to reorganize the way we do business:
-Build nothing from scratch
-Innovate process at small scales
-Share as much as you can
-Act responsibly in the network
By adopting the philosophy of the Shanzhai “copycat culture,” companies can innovate faster and remain competitive.
View official listing on sxsw.com
Speakers
KG

Kris Gale

VP of EngineeringYammer
avatar for Lyn Jeffery

Lyn Jeffery

Research DirInstitute for the Future
AP

Adam Pisoni

CTO & Co-FounderYammer

Friday March 8, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 10AB
  Interactive, Panel

5:00pm CST

It's Reddit's Web. We Just Live In It
For many years, Reddit -- a site that allows people to post, vote on, and comment on links from around the Web -- was an also-ran news aggregator, a place stuck in Digg's shadow. But suddenly Reddit has become the most exciting and influential community online. The site, which now gets billions of page views every month, was the epicenter of the Web's protest against Congress's SOPA copyright legislation, a gushing source of Occupy Wall Street memes (pepper-spray cop started on Reddit), and home to some of the most helpful, and the most misguided, Internet vigilantes. Redditors helped a bus monitor who was abused by her terrible kids raise hundreds of thousands of dollars; they also mistakenly attacked a cancer fundraiser, they've frequently posted child porn, and they've been accused of sexism. How is Reddit's power altering Web culture -- and should we celebrate it, or fear it?
View official listing on sxsw.com
Speakers
avatar for Adrian Chen

Adrian Chen

Pop culture/ media bloggerGawker MediaAdrian Chen is a senior staff writer at Gawker.com. He lives in Brooklyn, NY.
avatar for Farhad Manjoo

Farhad Manjoo

Technology ColumnistSlateFarhad Manjoo is the technology columnist at Slate Magazine. He's also a regular to Fast Company and the the New York Times, and he is the author of True Enough: Learning to Live in a Post-Fact Society. He lives in Palo Alto, Calif., with his wife and son... Read More →
avatar for Rebecca Watson

Rebecca Watson

BloggerSkepChick


Friday March 8, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Capitol EFGH
  Interactive, Panel

5:00pm CST

Latinos y Mobile: A Silver Bullet?
As the numbers of Latinos in the US continues to grow, we have heard that mobile will solve the digital divide in empowering the Latino population but what does that mean are we making the correct assumptions? Our panel brings in experts from all sides to explore the impact of the Hispanic voice on technology and, in turn, the impact of technology on the Hispanic voice. The panelists bring experience in politics, caused based organization, commercial campaigns and mobile in order to uncover trends in issue identification and activation around the Latino community as a whole and the subsets within that whole. Much like the consumer today can choose between various tablets and smartphones for functionality and personal identification the Latino Community is not one size fits all community. The Latino community in the U.S. today is one of the most dynamic and diverse of all communities from a socioeconomic, racial, political and country of origin perspective. We explore this diversity.
View official listing on sxsw.com
Speakers
avatar for Lou Aronson

Lou Aronson

CEO & FounderDiscourse Analytics IncLou is the founder and CEO of Discourse Analytics an audience insights and segmentation company that enables campaigns, brands, publishers, media companies and organizations to better engage, create interest from and activate their members, consumers... Read More →
avatar for Kety Esquivel

Kety Esquivel

VPFentonKety leads the digital practice for Fenton’s Western region. Her commentary has been featured in stories for the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3... Read More →
avatar for Estuardo Rodriguez

Estuardo Rodriguez

PrincipalThe Raben GroupESTUARDO V. RODRIGUEZ, JR. is a Principal and Counsel on Media and Communications at The Raben Group, where he brings years of experience with media and message development in addition to extensive experience with government affairs and specialized marketing... Read More →
avatar for Brent Wilkes

Brent Wilkes

National Executive DirectorLeague of United Latin American CitizensNational Executive Director League of United Latin American Citizens Brent A. Wilkes is the National Executive Director for the League of United Latin American Citizens this country's largest and oldest Hispanic organization... Read More →


Friday March 8, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 5ABC
  Interactive, Panel

5:00pm CST

Lean Forward & Back: Social Video Can Have It All
Can great technology and elegant UX solve the problem of how to fully engage audiences with online video while still providing a “lean back” viewing experience? Or are these two modes of experiencing media forever incompatible? Come find out as we look at the case study of OVEE, the Online Video Engagement Experience, a one-of-its-kind social screening platform created by the Independent Television Service with funding from CPB and in partnership with software development agency, Carbon Five. OVEE was created to meet the challenges of presenting high quality film and television content, and building a unique real-time engagement experience around it for teachers, public television viewers, community organizers and dedicated fans. Meet the lead developer and lead strategist who have committed to this search for the holy grail of online video experiences.
View official listing on sxsw.com
Speakers
avatar for Christian Nelson

Christian Nelson

PartnerCarbon FiveChristian is a software developer, technical lead and agile coach. He's passionate about helping teams find creative ways to make work fun and productive. Working on many projects with as many different teams has provided a deep pool of experience from which he has... Read More →
avatar for Dennis Palmieri

Dennis Palmieri

Dir of Innovation & Media StrategiesITVS Independent Television ServiceDennis Palmieri is Director of Innovation and Media Strategy at ITVS — the Independent Television Service — the largest public funder of independent film in the country, and the leading provider of indie content... Read More →


Friday March 8, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 12AB
  Interactive, Panel

5:00pm CST

Move Your Startup to Austin... For Free!
Meet 5 tech startups that have a clear path to being profitable on less than $1 million in funding. That doesn’t mean they aren’t big ideas, it just means they are capital efficient and the entrepreneurs are scrappy. They have customer traction and now they are ready to put the pedal to the metal.
One winner will receive a “relocation” package* to bring them to Austin with more than $100,000 worth of benefits including:
- $35,000 investment from CTAN
- 3 months rent in a 3 bedroom house from HomeAway
- 6 months of co-working at Capital Factory
- 6 months of server hosting from Rackspace
- Moving services from uShip
- 6 months of local groceries from Greenling
- 2 badges for SXSW 2014
- and many more benefits…
12 of the 14 companies that presented at our last Demo Day in October received funding.
View official listing on sxsw.com
Speakers
NM

Neeraj Mehta

FounderRockyourpaper
avatar for Swetansu Mohapatra

Swetansu Mohapatra

FounderPaceableSwetansu Mohapatra is the founder of Paceable, building the future of inbox - for teams. He is presently hopping startup ecosystems across continents and building the company.
avatar for Michael Olaya

Michael Olaya

CEOPictritionCEO @ Pictrition
avatar for Azarias Reda

Azarias Reda

FounderMeritfulAzarias is the co-founder and CEO of Meritful, a startup that builds a college recruiting platform for companies. Azarias received his PhD in computer science from the University of Michigan, and has worked at LinkedIn and Microsoft Research prior to Meritful.

Friday March 8, 2013 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

5:00pm CST

NASA: Sharing Space
The nation's space agency has embraced the use of social media to reach out, engaging new audiences in new ways and giving people behind-the-scenes access to areas rarely seen by the public. By using tweets, blog posts and streamed video interviews with groups across the world, the astronauts living and working on orbit have a unique vantage point in which to conduct science-altering experiments, encourage the next generation to study STEM in school and to open a door that rekindles the dreamer in all of us. Hear from and ask questions to an astronaut who recently flew aboard the International Space Station and NASA's social media manager during this panel and explore all the ways that you can connect with what's going on way up there from all the way down here.
View official listing on sxsw.com
Speakers
avatar for Ron Garan

Ron Garan

AstronautNASARon is a highly decorated Fighter Pilot and Test Pilot, Explorer, Entrepreneur and Humanitarian who believes that appropriately designed and targeted social enterprise can solve many of the problems facing our world.
avatar for John Yembrick

John Yembrick

Social Media MgrNASAJohn Yembrick is NASA’s social media manager and an agency spokesperson. He has over 15 years of experience in communications, focusing on social media development and execution, news media relations, marketing, event planning, crisis communications, video, web... Read More →

Friday March 8, 2013 5:00pm - 6:00pm CST
Omni Downtown, Capital Ballroom
  Interactive, Panel

5:00pm CST

Ninjaneering: Where Fine Art meets High Tech
As an exploration of the intersection of art and technology, the panel will present and discuss several large-scale sculptures that strongly leverage various forms of engineering. Consisting of a mix of artists and engineers, the panel will explore the various technologies involved, how they are interconnected, and provide general commentary on the merging of these disciplines.
View official listing on sxsw.com
Speakers
avatar for Maurice Conti

Maurice Conti

Dir Strategic InnovationAutodeskMaurice is an Innovator, Futurist and Creative Visionary. His ideas, projects and creative leadership have been leveraged by Fortune 100 companies, government agencies, boutique manufacturing studios and renowned artists.
avatar for Jen Lewin

Jen Lewin

ArtistJen Lewin StudioFor the last 15 years Jen Lewin has been creating large, immersive, interactive art pieces for the public. From interactive sound and light sculptures that inspire people into play, to woven fiber video curtains that reflect movement, or giant, robotic, ethereal... Read More →
avatar for Heather Shaw

Heather Shaw

CEO & Creative DirVita Motus Design StudioFounded in 2006 by C.E.O. Heather Shaw, Vita Motus is a multi-disciplinary design firm that uses innovative techniques to create products and environments that set trends and forge new paths in the entertainment and design industries. Driven... Read More →
avatar for John Taylor

John Taylor

Co-FounderLumiGeekJohn 'Parts' Taylor came of age in the Apple orchards near Cupertino, California in the early 1990s.

Friday March 8, 2013 5:00pm - 6:00pm CST
Omni Downtown, Longhorn
  Interactive, Panel

5:00pm CST

Please Leave a Message
Catching consumers when they have time for us is becoming more complex. Now have to chase them around on their laptops, tablets and increasingly, their smart phones. As the screens have evolved, so has the message itself. Consumers expect to interact with it in a way that's appropriate to whatever technology they're using at that moment. And quite often, the message is the technology they're using at that moment and how the messenger can make it better.
How do we stay true to a brand and relevant to the consumer whenever, wherever and however we communicate with him or her? How can we be what people want, not what they want to tune out?
You're invited to attend a panel comprised of global thought leaders in design, branding, digital and mobile marketing. You'll get an in-depth look at how new media is changing the job we do. You'll learn what remains relevant, the challenges we have to meet to keep up, and how some are succeeding at it.
A Team Detroit event.
View official listing on sxsw.com
Speakers
avatar for Jim McArthur

Jim McArthur

SVPDigitaria Interactive
avatar for Stuart O'Neil

Stuart O'Neil

Group Creative DirTeam DetroitStuart is an Executive Creative Director at Team Detroit. He has worked at Team Detroit for 7 years inspiring teams to develop award-winning ideas such as Mustang Customizer, F-150 Torture Test, and an orange puppet named Doug. He also leads the UX design... Read More →
avatar for Michele Silvestri

Michele Silvestri

EVP, Global Dir, DesignTeam DetroitMichele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,100-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for... Read More →
DS

Douglas Stovall

Exec VPHipcricket

Friday March 8, 2013 5:00pm - 6:00pm CST
Wanderlust, Wanderlust
  Interactive, Panel

5:00pm CST

Quantified Year: 365 Days of Tracking Everything
365 days. Dozens of digital health devices, apps, blood draws and genetic testing. So why would anyone voluntarily commit to such a high-maintenance, tedious and occasionally painful lifestyle? To understand more about my health in general, as well as the physiological consequences of the choices I made (and let's be honest: to try cool QS gear.) So whether you're interested in quantified self, the sweetest new tracking gear, or even just how I maintained this crazy lifestyle and what I learned, you're covered.
View official listing on sxsw.com
Speakers
avatar for Leslie Ziegler

Friday March 8, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Creekside
  Interactive, Panel

5:00pm CST

Show Me the Money: Where to Find Funding
A panel discussion comprised of representatives from various non-traditional (i.e. not just angels and VC's) funding bodies, such as: Pharma/Healthcare Investment Arms, Health Tech Incubators, Health Innovation Challenges, etc.
View official listing on sxsw.com
Speakers
ML

Margaret Laws

DirectorCalifornia HealthCare Foundation
US

Unity Stoakes

PresStartUp Health
RT

Rafael Torres

Managing DirectorGeneral Electric

Friday March 8, 2013 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon D
  Interactive, Panel

5:00pm CST

Teaching Cheetahs: Disruptive Education in Africa
The discussion will focus on bringing to light some of the innovative ideas being put into practice on the African continent to build leadership and management capacity thus enabling African to fully take advantage of its accelerating growth trajectory.
Creating and expanding opportunities for youth engagement, education and empowerment is especially important in Africa since it is the youngest continent on the planet, with over 70% of its population under 30.
The panel will use examples of institutions and initiatives with unique and innovative approaches to closing Africa's education gap. Leveraging tools that range from text message based test prep to 'pay-it-forward' funding for higher education, these organizations will provide the audience with a glimpse into the rapidly evolving landscape of African education and how it will affect the continents leadership going forward.
View official listing on sxsw.com
Speakers
avatar for John Kidenda

John Kidenda

Board MemberThe African Leadership BridgeJohn Kidenda was born and raised in Kenya. He has a deep passion for the African continent and is on the Board of The African Leadership Bridge, an Austin based non-profit that provides innovative scholarships to help talented African students... Read More →
avatar for Nivi Mukherjee

Nivi Mukherjee

CEO & FoundereLimuNivi Mukherjee is the founder and CEO of eLimu , an award-winning EdTech startup in Nairobi Kenya that delivers an affordable yet engaging and interactive educational app on tablets to Primary School students in Kenya. eLimu incorporates animations, videos, songs... Read More →
avatar for Christy Pipkin

Christy Pipkin

Exec DirThe Nobelity ProjectAs the Executive Director, Christy Pipkin works to bring the non-profit’s initiatives to fruition — creating motivating documentaries and short films, helming educational outreach in the US and abroad, and maintaining oversight on development projects... Read More →

Friday March 8, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 9ABC
  Interactive, Panel

5:00pm CST

The Learn to Code Movement
As the number of companies utilizing the cloud, smartphones and API's grow, the demand for skilled programmers is increasing but there is a problem. There aren't enough developers to go around. By 2018, there will be more than 1.4 million job openings in the IT sector. Companies are desperate to build their products yet the numbers of CS graduates, self-taught developers and number of H-1b visas to bring in overseas talent don't add up. In fact, It's not only Silicon Valley; the shortage of programmers is being felt worldwide. With 50% of higher education institutions planning to take their coursework online in the next ten years, how people learn new skills is rapidly changing. This panel of experts will explore the opportunities of learning to program, career options and the outcome of the growing online market for education.
View official listing on sxsw.com
Speakers
avatar for Noah Kagan

Noah Kagan

Chief SumoAppSumo.comNoah Kagan is one of the top rated burrito connoisseurs across the globe.
avatar for Sasha Laundy

Sasha Laundy

Education StrategyCodecademySasha Laundy is the education specialist at Codecademy in NYC, a platform to make and learn from interactive tutorials. Millions of users in more than 100 countries have taken lessons in JavaScript, Ruby, Python, HTML, and CSS. Students in many industries... Read More →

Friday March 8, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Ballroom BC
  Interactive, Panel

5:00pm CST

The New Nature vs. Nurture: Big Data & Identity
A baby born in the US today will live an algorithmed life. Her education, healthcare, career, who she dates, the ads she sees, what she reads, eats, buys, will be shaped by a feedback loop of data collected, processed, fed back to her, collected, processed, fed back to her.
We call this the new nature and the new nurture.
In the new nature, we know more about ourselves through data sources that we will have at our disposal. Information streams of personal and genetic data are increasingly available, but this raises psychological and emotional implications on self-awareness.
In the new nurture, retailers, corporations and government bodies use data mining to parse, segment, and sell to human beings. This marks a new moment for humanity: the algorithmed life.
The new nature and nurture create opportunity and peril. The increasing availability of data changes how we are able to know and define ourselves—at the risk of being defined by algorithms that we can’t control.
View official listing on sxsw.com
Friday March 8, 2013 5:00pm - 6:00pm CST
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

5:00pm CST

Voto Latino and National Voter Registration Day
In 2008, at least 6 million Americans didn't vote because they missed or didn't know their voter registration deadline.
In 2012, the first-ever National Voter Registration Day set out to fix that, and in the process wound up making a national holiday. On September 25, 2012, more than 1200 partners organized almost 1000 events across the country to register voters. Voto Latino, along with a handful of other groups, helped shepherd NVRD from concept to completion.
Online, NVRD set out to take over the Internet, leveraging celebrities, media, and most importantly grassroots supporters to do what had never been done before -- help people beat their deadlines and make sure they were registered to vote.
We were successful, but there's more to be done. Join us as we dissect the first-ever NVRD, and talk about what we think it will take to make this the first of many voter registration holidays to come.
View official listing on sxsw.com
Speakers
avatar for Dan McSwain

Dan McSwain

PartnerGEERDan McSwain is a digital strategist and communications specialist with experience in the public, private, political and nonprofit sectors. McSwain’s portfolio includes online fundraising for Obama for America and Wikipedia; digital strategy for American Bridge 21st Century... Read More →
avatar for Jessica Reeves

Jessica Reeves

Director of Marketing and ParntershipsVoto LatinoJessica is currently Director of Marketing and Partnerships, managing and developing key partnerships and programs for the organization. At Voto Latino, she has worked closely with team members to develop and manage strategic programs... Read More →

Friday March 8, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 6AB
  Interactive, Panel

5:00pm CST

Why the Neanderthals Were Lousy Entrepreneurs
The human brain is a funny thing: frankly, in terms of how it operates it hasn’t changed much since our Cro-Magnon days. We’re social animals designed to live 10,000 years ago in small tribes, totally dependent on the relationships around us. With biological programming that equates social approval with survival, it’s obvious why so many companies fall into collective groupthink, struggling to surface new and innovative ideas. Simply put: no one wants to look stupid. But there are (unexpected) ways to trick your brain into chilling out enough to coax innovative thinking out from the shadows. With Janet Crawford, an expert in neuroscience, on hand to provide the biological perspective, Ask.com’s CTO Lisa Kavanaugh can explain how applying improv exercises and techniques to the product development cycle helped her team relax, have fun and unlock their best ideas yet.
View official listing on sxsw.com
Speakers
avatar for Lisa Kavanaugh

Lisa Kavanaugh

CTOAsk.com


Friday March 8, 2013 5:00pm - 6:00pm CST
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel
 
Saturday, March 9
 

9:30am CST

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Saturday March 9, 2013 9:30am - 10:30am CST
Hilton Garden Inn, Colorado
  Interactive, Panel

9:30am CST

GEEKSTA PARADISE:The Ballers of Uber,Airbnb + GitHub
YO STARTUPS - JOIN THE MOST POPULAR TECH EVENT @ SXSWi! Come hang with Dave McClure, Eric Ries, & 1,000 tech startups + influencers for a day of tactical case studies & inspiring keynotes about what it actually takes to build a killer startup...featuring some of the most important entrepreneurs + innovators in tech today. CHECK IT OUT > leanstartupsxsw.co
View official listing on sxsw.com
Speakers
avatar for Udi Nir

Udi Nir

CTOModCloth IncEntrepreneur and current Chief Technology Officer for ModCloth Udi Nir has built tech’ teams from the ground up and transitioned businesses through rapid scaling cycles when serving senior engineering roles at companies such as maker of Tbps optical routers Kerenix... Read More →
avatar for Eric Ries

Eric Ries

Entrepreneur & AuthorThe Lean Startup
avatar for Joe Zadeh

Joe Zadeh

Director of ProductAirbnbJoe Zadeh (a.k.a. "Joebot") is Director of Product at Airbnb, a community marketplace for people to list, discover, and book unique spaces around the world. Much of his efforts are focused on keeping engineering and design tightly integrated to enable world-class... Read More →

Saturday March 9, 2013 9:30am - 10:30am CST
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

9:30am CST

How Twitter Has Changed How We Watch TV
Social media has had a dramatic impact on how we watch television, with Twitter leading the way for a social TV revolution. Social television - the term used to describe the symbiotic relationship between social media and TV - is producing big changes in how TV programs are created, delivered and consumed. Shows like American Idol and Pretty Little Liars, and special televised events like the Golden Globes and X Games, have embraced social media as a way to interact more intimately with their audiences, bringing content from the TV screen to the second screen (and in some cases from the second screen to the TV screen).
We watch more live TV now than we did five years ago. Advertisers use branded hashtags to market to viewers. Fictional characters have their own Twitter accounts. Actors tweet from behind the scenes as they're filming new episodes. This panel will explore these changes and more in an attempt to understand the impact social media has had on TV (and vice versa).
View official listing on sxsw.com
Saturday March 9, 2013 9:30am - 10:30am CST
Austin Convention Center, Room 18ABCD
  Interactive, Panel

9:30am CST

Ireland at SXSW 2013 Demo Day
IrelandatSXSW will demo the technologies of our newest and most exciting interactive companies and highlight why Ireland is home to many of the world’s best emerging technology companies in enterprise web solutions, hyper local mobile apps, video search, music analytics - to name just a few…For more information contact us at Simone.Boswell@enterprise-ireland.com
View official listing on sxsw.com
Saturday March 9, 2013 9:30am - 10:30am CST
Hilton Austin Downtown, Salon D
  Interactive, Panel

9:30am CST

Mobile Saturday: Re-Imagine Everything
How apps are driving the re-imagination of everything:
Consumers love apps more than almost any other digital experience today. Time spent in apps is the number one mobile activity and close to rivaling time watching television. The rise of apps with rich, immersive experiences, and the incredible things they can do, is leading the reimagination of almost every industry today. In this session, we’ll explore why getting an app on millions of phones is fast becoming the strategy of the smartest businesses today, and massively changing businesses.
Sponsored by Urban Airship.
View official listing on sxsw.com
Speakers
avatar for Scott Kveton

Scott Kveton

CEOUrban Airship
avatar for Brandon Lucas

Brandon Lucas

VP & GM, MobileBET Black Entertainment TelevisionBrandon and his team create game-changing apps that amplify the live TV viewing experience. BET’s first app creation - 106 & Park – was named Best App Ever (Android category – Entertainment) by 148apps.com and contains a feature... Read More →
avatar for Scott Michaels

Scott Michaels

EVPAtimi SoftwareScott Michaels is the Executive Vice President and Partner of Atimi Software, one of the largest independent mobile app development firms in North America. Scott focuses his insight on the quickly changing mobile market and has worked with many top-tier brands to... Read More →
avatar for Mark Shaffer

Mark Shaffer

Mobile Strategy and Business PlanningWalgreensMark Shaffer is a Strategy Development, Business Planning and Analytics Manager with over 15 years of experience leading innovation, driving change, and creating value throughout the organization. He has been with Walgreens for 11 years... Read More →


Saturday March 9, 2013 9:30am - 10:30am CST
Wanderlust, Wanderlust
  Interactive, Panel

9:30am CST

Sources in the Social Media Age
As social media destroys previous conceptions of reporters, their sources and the "audience," journalism is being re-defined by the minute. It's also letting people on all sides of the equation get away with things they couldn't have before. For example, sources can demand to review the quotes from their interview with the reporter, and the reporter is more willing to do so than ever, knowing that the source could just as easily take to Facebook or Twitter with the information. Sponsored by the Knight Foundation.
View official listing on sxsw.com
Speakers
avatar for Joe Ciarallo

Joe Ciarallo

Salesforce.comJoe Ciarallo is Sr. Director, PR at Salesforce Marketing Cloud. He joined Salesforce via its acquisition of Buddy Media in August 2012 for approximately $740m.
MI

Mike Isaac

Sr EditorRe/Code
PK

Peter Kafka

Sr EditorAll Things DigitalPeter joined AllThingsD in late October 2008 and is a senior editor. He was most recently the managing editor for Silicon Alley Insider, from mid- 2007 to October 2008. Prior to this, he was the technology and media editor for Forbes.com, creating a new... Read More →
avatar for Edmund Lee

Edmund Lee

media reporterBloomberg NewsWriter. Once talked my way in to a locked down Columbia University campus for a story, and a gangster once bought me lunch, came clean. Now at Bloomberg/ Businessweek, covering media, namely News Corp., Viacom, Time Warner, New York Times Co., Washington... Read More →

Saturday March 9, 2013 9:30am - 10:30am CST
Austin Convention Center, Room 12AB
  Interactive, Panel

9:30am CST

SRI's Secrets to Successful Innovation
From the creation of the first computer mouse to the development of Siri, SRI International has been propelling tech innovation for over half a century. The nonprofit research institute is responsible for advancements across any number of fields, from media to medicine, education to economics, ARPANET to modern AI.
SRI has created and launched more than 40 Ventures, with a total market capitalization exceeding $20 billion, and hundreds of high value licences for their IP. Behind this effort is a process of research, development, deployment and commercialization for ventures and licenses that brings to bear its own innovative practices
In this conversation, TechCrunch’s Anthony Ha sits down with SRI VP of Ventures Norman Winarsky to discuss SRI’s spin out philosophy and process, their current and future projects, and the contemporary ecosystem of innovation from incubators to research institutes.
View official listing on sxsw.com
Speakers
avatar for Anthony Ha

Anthony Ha

Tech JournalistTechCrunch
avatar for Norman Winarsky

Norman Winarsky

VP, VenturesSRI InternationalNorman Winarsky is Vice President of Ventures at SRI International. As such he is responsible for creating SRI's highest value venture and license opportunities. He is a founder of SRI's venture process, including venture and license incubation, seed funding... Read More →

Saturday March 9, 2013 9:30am - 10:30am CST
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

9:30am CST

Startup Grind Austin Asks 'Why Austin?'
Four different views of the Austin Startup Ecosystem share their perspective of the Austin Startup Scene. Successful entrepreneurs, the City of Austin, the Austin Chamber of Commerce and Startup Accelerators will each have a chance to answer the question “Why is Austin a great place to found a Startup?” Come be inspired and educated on why you should found your Startup in Austin and learn how to find resources to help your startup grow. The chats will be followed by 20 minutes of Q&A. Startup Grind in a community of founders, entrepreneurs, and wantrapreneurs looking to be inspired, educated, and network with the smartest startup minds. While it started in Silicon Valley there are now more than 20 chapters world wide. Startup Grind has featured speakers like: David Cowan (Bessemer), Jason Calacanis (Mahalo), Naval Ravicant (AngelList), Anthony Soohoo (CBS), MG Siegler (TechCrunch), Tony Conrad (About.me), Ben Parr (Mashable), Ben Silbermann (Pinterest), and many others.
View official listing on sxsw.com
Speakers
JB

Jim Butler

Mgr, Creative Industries DevCity of AustinJim Butler works for the city government of Austin as part of the Economic Growth and Redevelopment Services Office. He has been working on projects related to helping Austin’s economy since the early 1990’s, including working on economic... Read More →
avatar for Susan Davenport

Susan Davenport

Sr VP Global Technology StrategiesGreater Austin Chamber of CommerceSusan Davenport is the Senior Vice President of Global Technology Strategies for the Austin Chamber of Commerce in Austin, Texas. In her current role she manages the Greater Austin Technology Partnership (GATP) whose... Read More →
avatar for Bijoy Goswami

Bijoy Goswami

Journey StewardBootstrap Austinfounder Bootstrap Austin, author The Human Fabric

Saturday March 9, 2013 9:30am - 10:30am CST
Hilton Austin Downtown, Austin Chamber Offices
  Interactive, Panel

9:30am CST

Student Startup Madness - Finals Round One
Student Startup Madness (SSM) is a nationwide tournament for college student digital media startups, and SXSW is home of the national finals.
This year’s tournament opened in the summer of 2012. First and regional rounds of the competition were held online via Gust.com, bringing the field from 64 teams to 32 regional semi-finalists. On Jan 9, the “Entrepreneurial Eight” finalists were announced and invited to SXSW.
Join us for our 3-session event on Saturday morning and watch teams from Emory, Illinois, Michigan State, RPI, St. Louis, Stanford, UC Berkeley, and UT Austin pitch to a judging panel, featuring co-founders of Square and BrandYourself and investors/technologists from TechStars, Google, and Turner to win prizes, school bragging rights and the SSM championship.
This 9:30-10:30 session features teams from The University of Texas at Austin, The University of Illinois at Chicago, Stanford University and Emory University. Find out more at www.StudentStartupMadness.com
View official listing on sxsw.com
Speakers
PA

Patrick Ambron

CEOBrandYourself.com
avatar for Paul Amsbary

Paul Amsbary

Sr Interaction DesignerTurner Broadcasting
LB

Lauren Berger

CEOInterqueen.com
avatar for Nicole Glaros

Nicole Glaros

Managing DirTechStars
avatar for Sandy Khaund

Sandy Khaund

Sr Dir, Emerging TechnologiesTurner Broadcasting Media CampSandy Khaund is Senior Director in Turner Broadcasting’s Emerging Technologies team. Through business development, incubation, and applied research, he works with startups and established companies to define the next generation... Read More →
JM

Jim McKelvey

Co FounderSquare

Saturday March 9, 2013 9:30am - 10:30am CST
Hilton Austin Downtown, Room 400/402
  Interactive, Panel

9:30am CST

Successful Wi-Fi at Large Events
Providing wireless network connectivity at large gatherings such as SXSW is never an easy endeavor. Attend this session to learn tips for success from the SXSW technical crew. This panel will cover the interesting network architecture components of the data circuits, point-to-point rooftop wireless links, offsite data centers, and other technologies that get built specifically for the 10 day conference.
We will discuss strategies to enhance your WiFi experience at SXSW and other conferences with a high density of users. You will find out what has gone wrong in the past and what has worked well. We will also cover what can be expected in the years to come from WiFi and other network technologies used to keep people connected and communicating when away from home.
View official listing on sxsw.com
Speakers
avatar for Chase Sadler

Chase Sadler

Dir- Enterprise AccountsAlpheus CommunicationsOver 16 years in the telecom industry. My role as Enterprise Director at Alpheus Communications began in 2011. I support Austin, San Antonio and South Texas for Internet access, collocation, and high bandwidth transport. Alpheus is known... Read More →
avatar for Clifford Skolnick

Clifford Skolnick

Dir Network ArchitectRightRound
avatar for Joe Wargo

Joe Wargo

PresAlpha Omega WirelessJoe Wargo - President Joe comes to Alpha Omega Wireless with over 20 years of technical and sales experience in the technology sector. Joe has held the role as CEO and Vice President of Sales for a technology services and reseller company. He has also been... Read More →

Saturday March 9, 2013 9:30am - 10:30am CST
Austin Convention Center, Room 9ABC
  Interactive, Panel

9:30am CST

The $100bn Mobile Bullet Train Called Africa
Innovation in Africa is the purest form: innovation out of necessity.
Not Angry Birds, the innovations emerging from Africa allow farmers to check where they can get the best price for their produce, fishermen to be warned about storms, people to check whether medicines they are buying have expired, and rural cellphone users to send mobile money to each other using text messages. Even the pay-as-you-go payment system was pioneered in Africa.
Mobile phones are one of the great success stories of the world, and nowhere is this more evident than in Africa. They are the 21st century equivalent of the railroad. Except it's a bullet train.
Africa is the world's fastest growing telecoms market, second in size only to Asia. More people in Africa have a mobile phone than electricity. Africa is a mobile-first continent, but it really is a mobile-only continent.
View official listing on sxsw.com
Speakers
avatar for Toby Shapshak

Toby Shapshak

Publishing EditorStuff MagazineToby Shapshak writes and speaks about innovation, and how it differs in Africa. He is the editor and publisher of Stuff magazine. [http://stuff.co.za/] He co-hosts a TV show on CNBC Africa [http://j.mp/15tmyzb] ; and writes a weekly column for the Financial... Read More →


Saturday March 9, 2013 9:30am - 10:30am CST
Austin Convention Center, Room 6AB
  Interactive, Panel

9:30am CST

You Suck, Cleantech: How Design Can Help
Cleantech is dead. Investors have dropped out and entrepreneurs are more interested in making apps. What happened? Why didn't the same spirit and capital that created the internet grow renewable energy and other "clean technologies" to scale? With 93% of the world's fuel supply still coming from burning stuff we dig out of the ground - it's a question that matters. So what do we do now?
David Merkoski, the former Executive Creative Director of frog design and current Chief Designer at Greenstart, has a plan to "bring sexy back" to cleantech by ultimately using design (service, product, brand and business) to fight climate change and blow apart our energy constraints. Join him for a look back at the mistakes made in the cleantech design track record, and leave with a vision of how we can design a cleaner world. Long live clean tech.
View official listing on sxsw.com
Speakers
avatar for David Merkoski

David Merkoski

Partner & Chief DesignerGreenstartDavid Merkoski is one of the world’s leading UX and Brand designers. As a partner and Chief Design Officer at Greenstart, David is a central architect of the Startup Design™ methodology and the leader of the Product and Brand practices. David... Read More →

Saturday March 9, 2013 9:30am - 10:30am CST
Austin Convention Center, Ballroom BC
  Interactive, Panel

9:30am CST

The Lean Startup (500 Startups & Eric Ries)

Join the most popular tech event @ SXSWi!

Come hang with Dave McClure, Eric Ries, and 1,000 tech startups + influencers for a day of tactical case studies and inspiring keynotes about what it actually takes to build a killer startup.

More information: http://leanstartupsxsw.co/

Speakers
avatar for Steve Blank

Steve Blank

ProfessorK&S Ranch
DG

Dan Greenberg

FounderSharethrough
avatar for Kevin Hale

Kevin Hale

Senior Product ManagerSurveyMonkey LLC
SJ

Sandy Jen

CoFounderMeebo Inc
TK

Travis Kalanick

Founder, Uber
VK

Vinod Khosla

Founder, Khosla Ventures
DM

Dave McClure

Founding Partner500 Startups
avatar for Todd Park

Todd Park

CTOUS CTO The White House
avatar for Eric Ries

Eric Ries

Entrepreneur & AuthorThe Lean Startup
DS

Dharmesh Shah

Co-founder & CTOHubspotFounder and CTO, HubSpot Blogger at OnStartups.com
avatar for Sam Shank

Sam Shank

Co-Founder & CEOHotelTonightA travel-obsessed serial entrepreneur, Sam previously founded and was CEO of DealBase.com, a travel deals search engine, and was CEO of TravelPost.com, a hotel reviews site. SideStep acquired TravelPost.com and Sam stayed on as VP of business development... Read More →
RS

Rashmi Sinha

SlideShareRashmi Sinha is a designer and entrepreneur. She co-founded SlideShare in 2006. SlideShare is the world’s largest community for sharing presentations. Slideshare was acquired by Linkedin in May, 2012. In 2012, Rashmi was named as one of ten Fortune Magazine’s Most Powerful... Read More →


Saturday March 9, 2013 9:30am - 6:00pm CST
Hilton Austin Downtown
  Interactive, Panel

11:00am CST

200M Reasons to Launch Your App in China
Do app and mobile game developers from the West stand a chance in China? The country now leads the world in new iOS/Android phone activations, with a market forecast to have over 200 million smartphone owners this year. It’s also the world’s largest app market, where 2/3rds of iOS owners have bought at least one app, and where 66% of the top grossing iOS/Android games are from the West. (Angry Birds and Plants versus Zombies: Huge in China.) But it’s also a wild and unpredictable market, with hundreds of different app stores, very different monetization behavior, and often rampant, unchecked IP piracy.
However, there are ways Western developers can protect their apps and thrive in China -- as long as they’re willing to work with the Chinese culture and economy, not against them. A panel of US China experts share the insights and hard lessons they’ve learned back and forth across this Great Wall of opportunity.
View official listing on sxsw.com
Speakers
avatar for Henry Fong

Henry Fong

CEOYodo1Henry is Founder and CEO of Yodo1, a market entry specialist that helps Western game developers successfully launch and monetize in the rapidly expanding China mobile market. At Yodo1, he co-produced mobile games titles customized for the China market, including Robot Entertainment's... Read More →
avatar for Lisa Cosmas Hanson

Lisa Cosmas Hanson

AnalystNiko PartnersLisa is the Managing Partner and Founder of Niko Partners (http://www.nikopartners.com), the Leader in Asian Games Market Intelligence ™. Her responsibility includes client relations, research & analysis, business development, operations, and partnerships. Lisa... Read More →
avatar for Patrick Hudson

Patrick Hudson

CEORobot EntertainmentPatrick Hudson is a principal co-founder and President and CEO of Robot Entertainment. Prior to Robot, Patrick was an Executive Producer at Ensemble Studios and led production efforts on Age of Empires III: The Warchiefs, Age of Empires III: Asian Dynasties and... Read More →
avatar for Andy Lee

Andy Lee

AdvisorChartboost Yodo1 KabamAndy established Kabam's first international game studio in Beijing and was responsible for the operations and corporate / business development for Kabam in Asia. At Kabam, Andy introduced the company's data-driven approach to game development to a predominantly... Read More →


Saturday March 9, 2013 11:00am - 12:00pm CST
Palmer Events Center, Room 4-5
  Interactive, Panel

11:00am CST

2012: Year of the GLI.TC/H
What happens when accidents become the building blocks of the art-making process?
Glitches point toward new ways of seeing the world, an echo or document of the technology, politics and humans that co-produce them. Both Phillip Stearns' "Year Of the Glitch" and James Bridle's "New Aesthetic" blogs yearn for a newer 'New Media', one made of the mediums themselves, just as Marshall McLuhan would have wanted.
In a technical sense a glitch is the unexpected result of a malfunction, but glitch art looks at the most beautiful of these. Much like serendipity, exquisite tech-surprises often tug at our deeper understandings, and throughout history they form the basis of creative innovation. Intentional glitch-makers celebrate the magelijk in the machine; they chart unexpected beauty amongst chaotic landscapes.
This collaborative presentation program highlights artists who create beautiful problems by corrupting data, hacking signals, manipulating the medium, challenging the display.
View official listing on sxsw.com
Speakers
avatar for Jon Cates

Jon Cates

Chair & Assoc Professor of Film, Video, New Media & Animation DeptSchool of the Art Institute of ChicagojonCates is the Chair of the Film, Video, New Media & Animation department at the School of the Art Institute of Chicago. His projects are presented internationally in exhibitions... Read More →
avatar for Jon Satrom

Jon Satrom

Artist && OrganizerSchool of the Art Institute of ChicagoJon Satrom is an artist who undermines interfaces, problematizes presets, and playfully bends data. He spends his days fixing things and making things work. He spends his evenings breaking things and searching for the unique... Read More →
avatar for Alan Sondheim

Alan Sondheim

alumnusEyebeam Art + Technology CenterAlan Sondheim
avatar for Bishop Zareh

Bishop Zareh

Senior Presentation Layer DeveloperRazorfish

Saturday March 9, 2013 11:00am - 12:00pm CST
Omni Downtown, Longhorn
  Interactive, Panel

11:00am CST

And What of Liberty? Networks & Freedom
Your ISP is spying on your network traffic, Zuck pwn'd your social graph. Even darling Twitter has thrown indie developers under the bus for the sake of "consistency." You probably know all this, and you still go on using these networks because there are no workable alternatives. Except there are alternatives, and we're actively building them out! This panel will demonstrate running code and working prototypes, but it will also make a case for networks as a central component of human freedom. Come help us frame the problem, consider existing solutions, and spec out more responsible networks that you and your friends will actually use.
View official listing on sxsw.com
Speakers
avatar for Harlo Holmes

Harlo Holmes

Head of MetadataThe Guardian ProjectHarlo Holmes is a media scholar, software programmer, and activist. As research fellow with The Guardian Project, she primarily investigates topics in digital media steganography, metadata, and the standards surrounding technology in the social... Read More →
avatar for Dan Phiffer

Dan Phiffer

Lead Developeroccupy.hereI'm interested in cheap DIY computer networks. I work at the Museum of Modern Art in the Digital Media department. I also adjunct at NYU (Steinhardt) and City College of New York (EDM). I think your startup idea is stupid. j/k!

Saturday March 9, 2013 11:00am - 12:00pm CST
Austin Convention Center, Room 9ABC
  Interactive, Panel

11:00am CST

Android’s Principles for Designing the Future
The next generation of technology is here: mobile, powerful, versatile, and ubiquitous. User experience has never mattered more.
Android has done extensive research and thinking into what good design means in the 21st century. Based on what we learned, we created design principles to sharpen our focus on people: enchanting them, simplifying their lives, and making them feel like they can do amazing things with technology.
This talk is aimed at designers, product managers, and engineers who want to build products that are simple, pleasurable, and sometimes even addictive. We’ll introduce the design principles that took Android’s user experience to the next level, and discuss how to apply them throughout your project lifecycle.
View official listing on sxsw.com
Speakers
avatar for Rachel Garb

Rachel Garb

Staff Interaction DesignerGoogleRachel leads interaction design for Android apps at Google. Her passion is shaping technology to make positive differences in peoples' everyday lives. She joined Google in 2005, and has spent time in both its user experience and product management organizations... Read More →
avatar for Helena Roeber

Helena Roeber

GoogleHelena led Android’s UX research from 2007 through 2012 where she established a user-centered research program and built a world class team. Previously, she started Google’s first international UX research program, bringing design inspiration and insights from technology... Read More →


Saturday March 9, 2013 11:00am - 12:00pm CST
Austin Convention Center, Ballroom A
  Interactive, Panel

11:00am CST

Beyond Mobile: Where No Geek Has Gone Before
Everyday technology is hurtling at warp speed into science fiction. Mobile's at the forefront, but what's next? At the hazy edges of the tech universe, emerging trends hint at the future of connected devices and even a redefinition of the very idea of user interfaces. Designer Josh Clark, author of "Tapworthy," takes you on an expedition of this final frontier, with a bevy of practical techniques and cutting-edge examples that anticipate what comes next after mobile.
Post-PC computing is about more than just phones or tablets. See how your current work lays the foundation for a future of social devices (and why more and dumber machines will make us smarter). Learn how sensor-rich devices change the user experience, and explore how to better design for sensors. Along the way, you'll see how games lead the fleet, how robots will help you build software, and which smart technology choices will prepare you for this future, to boldly go where no geek has gone before.
View official listing on sxsw.com

Saturday March 9, 2013 11:00am - 12:00pm CST
Austin Convention Center, Ballroom BC
  Interactive, Panel

11:00am CST

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Saturday March 9, 2013 11:00am - 12:00pm CST
Hilton Garden Inn, Red River
  Interactive, Panel

11:00am CST

Brand Fans, the New Brand Marketers
Before Time’s Person of the Year was “You” – a corporate powerhouse was already putting “You” in control. Since 2006, PepsiCo has been at the forefront of crowdsourcing – letting fans produce the Doritos brand’s Super Bowl ads and create the next flavor of Mountain Dew or, more recently, empowering consumers to help the Pepsi brand introduce the Super Bowl Halftime Show and inspiring fans to create the next Lay’s potato chips flavors. PepsiCo has proved that this DIY approach resonates with fans – and no one defines your brands like your fans. This panel, featuring Frito-Lay senior director of brand marketing Jen Saenz, PepsiCo Beverages global head of digital Shiv Singh and Facebook creative strategist Kevin Knight, and moderated by Mashable business editor Todd Wasserman, provides an opportunity to learn how to tap and inspire the “creative genius” among your DIY-inclined fans, how to control the risk of “letting go” and take fan engagement to the next level. Sponsored by PepsiCo.
View official listing on sxsw.com
Speakers
KK

Kevin Knight

Creative StrategistFacebook
RK

Ram Krishnan

Mktg VPPepsiCo
JS

Jen Saenz

Sr Dir, Brand MrktgFrito-Lay
SS

Shiv Singh

SVP, Brand ＆ Mktg TransformationVisa

Saturday March 9, 2013 11:00am - 12:00pm CST
Omni Downtown, Capital Ballroom
  Interactive, Panel

11:00am CST

Crowd-Sourcing the Space Frontier
Space promises enormous opportunities to those who first explore it. Can we all be part of this endeavor? Will you be part of it?
With the arrival of the crowd-sourcing and open-source movements, never before have humans had the opportunity to transform and build entire industries in such short time frames and with mass participation. We have seen Linux, Firefox, Wikipedia and millions of app developers demonstrate this in the software world. With the arrival of the Makers movement and recent initiatives to crowd-source, crowd-fund and open-source space technology we may be seeing this same trend in space. This session explores the history, opportunities and challenges for entrepreneurs, companies, nonprofits and governments wishing to lead the way in this unexpected frontier. Help us answer: Why is this trend happening? Is it here to stay? Is it viable? Can we create a collaborative global space industry? Who, if anyone, will emerge as the primary catalysts for this industry?
View official listing on sxsw.com
Speakers
avatar for Anousheh Ansari

Anousheh Ansari

Board of TrusteesXPrize FoundationA living example of the American dream, Anousheh emigrated to the United States as a teenager who did not speak English. She immersed herself in education, earning a bachelor's degree in electronics and computer engineering from George Mason University... Read More →
avatar for Darlene Damm

Darlene Damm

Founder & Co-PresDIYRockets
Darlene Damm has over ten years of experience building environments that unlock the entrepreneurial power of individuals and communities to bring about profound social innovation. She implemented a unique fundraising system for Ashoka, mobilizing 300... Read More →
avatar for Christopher Gerty

Christopher Gerty

Open Innovation ProgramNational Aeronautics and Space Administrationhttp://about.me/gerty
avatar for Edward Wright

Edward Wright

Chairman, Project ManagerUnited States Rocket Academy/Citizens In SpaceEdward Wright is a citizen astronaut candidate and project manager for Citizens in Space. Citizens in Space is a project of the United States Rocket Academy promoting citizen science and citizen space exploration... Read More →

Saturday March 9, 2013 11:00am - 12:00pm CST
Omni Downtown, Lone Star
  Interactive, Panel

11:00am CST

Data, A Love Story: How I Gamed Online Dating
I was tired of terrible first dates. When I decided to try online dating, I wasn’t going to let my profile mugshot and a few lines about me decide my fate. Instead, I did what any enterprising young woman in my position would do: I gamed the system! For weeks, I studied the women using online dating sites and collected data on those who seemed most popular.
I eventually compiled everything into a deep data analysis. Then, I logged back into the service – this time as a woman – and created a super profile using what I learned. Within a week I had the most popular profile on the site. Two months later I was dating the person who would later become my husband.
My story is detailed in my new book "Data, A Love Story" (Penguin, Jan. 31, 2013). This session will feature exclusive material that isn’t published. You'll learn all about how online dating works...and what my findings mean for anyone trying to land a committed relationship with their users.
View official listing on sxsw.com
Speakers
avatar for Amy Webb

Amy Webb

CEOWebbmedia Group LLC

Saturday March 9, 2013 11:00am - 12:00pm CST
Sheraton Austin, Capitol ABCD
  Interactive, Panel

11:00am CST

Frenemies: Fanning the Flames of Fandom
Storytellers! Underestimate the power of fandom at your peril. If a storyteller has done his or her job right, they have created a rich story world complete with canons, tropes and multiple layers of mythology- a world that is ripe for hijacking and take over by the fans. From alternate universes to slash fiction and additive fan created canon the relationship between the storyteller and the fan enabled by technology has become more and more complex and can best be described as one of “frenemies”- “friend + enemy”. What represents a victory to the fan may represent a loss of control to the storyteller. So how does a storyteller manage a fan community that may know more about the story world then they do? Who owns the IP? Is fandom like nuclear power that can be used for good or evil? We’ll venture deep into the fan underworld with a panel that breathes the air and serves the Kool-Aid.
View official listing on sxsw.com
Speakers
avatar for Sabrina Caluori

Sabrina Caluori

VP, Social Media & Performance MktgHBOSabrina Caluori is vice president, Social Media and Performance Marketing, for Home Box Office, responsible for HBO’s enterprise social media strategy including the execution of social marketing tactics for over 40+ HBO and Cinemax programming... Read More →
avatar for Brian Seth HURST

Brian Seth HURST

CEOThe Opportunity Management Company IncBrian Seth Hurst is a solutionist. He combines a deep knowledge of brand, markets, storytelling and audience behavior to discover, exploit and manage new opportunities brought about by dynamic change at the intersection of content, technology... Read More →
avatar for Michael Monello

Michael Monello

Partner, Chief Creative OfficerCampfire
avatar for Andrew Slack

Andrew Slack

Exec DirThe Harry Potter AllianceAndrew Slack co-founded the Harry Potter Alliance (HPA). Under his leadership, the HPA has created over 130 chapters internationally, sent five cargo planes to Haiti, built libraries across the world, and continues to advocate for equality, media reform... Read More →

Saturday March 9, 2013 11:00am - 12:00pm CST
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

11:00am CST

Get Ready to Rumble! How WWE Is Crushing Social TV
With more than 123 million fans/followers on Facebook and Twitter, WWE ranks among the sports world’s digital leaders. Wrestlemania XXVIII alone generated 110 worldwide trends over the show's five-hour period and the hashtag #Wrestlemania was mentioned more than 610,000 times on the day of the event. Learn how WWE’s integrated marketing and content strategy is driving bone crushing levels of engagement by connecting Superstars directly with their fans - delivering exclusive content, stunning face-offs and real-time experiences that dominate social television.
View official listing on sxsw.com
Speakers
avatar for John Cena

John Cena

WWE SuperstarWWEJohn Cena, whether he knew it or not at the time, started grooming himself for a career in sports entertainment at the age of four when he made his first championship belt out of computer paper in his West Newbury, MA home. Cena's WWE debut in June 2002 was an accomplishment... Read More →
avatar for Khris Loux

Khris Loux

Co-Founder & CEOEchoKhris Loux has a strong 15-year track record of achievement in the software industry, specializing in negotiations and business development. As CEO and Co-Founder of Echo, he leads the company's strategic positioning and operational initiatives to ensure a culture... Read More →
avatar for Stephanie McMahon

Stephanie McMahon

Chief Brand OfficerWWEStephanie McMahon was named Chief Brand Officer in December 2013 and is responsible for leading WWE’s efforts to further enhance its brand reputation among key constituencies including advertisers, media, business partners and investors. Stephanie serves as... Read More →
avatar for Perkins Miller

Perkins Miller

EVP, Digital MediaWWEPerkins is Executive Vice President, Digital Media for WWE, a global, family-friendly entertainment company.


Saturday March 9, 2013 11:00am - 12:00pm CST
Sheraton Austin, Capitol EFGH
  Interactive, Panel

11:00am CST

iCritics: Showrunners Friends or Worst Enemies?
Social media and the 24-hour news cycle have pushed the water cooler conversation into hyper-drive. It’s happening around the clock with instantaneous reactions from professional critics and their armchair counterparts alike. For the industry, this trend is creating a bigger and bigger impact as the web’s response to TV shows has altered plotlines and even meant curtains for unpopular characters.
Showrunners are responding and adapting in different ways. Some embrace the feedback and participate in the conversation, while others lambast the episode-by-episode, plot-by-plot analysis. So what does this mean for the future of TV? Are the real-time reviews killing creativity? Should show runners embrace or rebel against their outspoken online audiences? And, why hasn't the model of traditional focus groups evaluating pilots evolved? Should the process move online and be more open?
TV.com will host an engaging Q&A with celebrated showrunners on the topic.
View official listing on sxsw.com
Speakers
avatar for Kyle Killen

Kyle Killen

Writer/ProducerWriter/Producer
avatar for Peter Lenkov

Peter Lenkov

Exec Producer HAWAII FIVE-OHAWAII FIVE-0Peter Lenkov is a native of Montreal, Canada. He has been a writing producer of movies and television shows for nearly 20 years.
avatar for Tim Surette

Tim Surette

WriterTV.comTim has written for TV.com since 2007, covering the business and sharing his thoughts on television. He believes Joffrey is the rightful king.

Saturday March 9, 2013 11:00am - 12:00pm CST
Austin Convention Center, Room 18ABCD
  Interactive, Panel

11:00am CST

Importance of Diversity in Austin's Tech Community
Austin is a town of contradiction and transition. The juxtaposition of a fiercely liberal town set on a conservative backdrop creates the friction that much of the town's creative fire sparks from, and much of its charm. The Silicon Hills are a secret no more--in Austin, growth and change is a constant.
The Capitol City sets itself apart from other startup hubs with a diversity of culture that mitigates groupthink and "me too" ventures. But how does the Austin Tech Community fare in its physical diversity makeup among women and under-represented minorities? Does it matter?
This panel will bring together Austin-based female and under-represented minority business executives, to discuss and debate the impact of diversity in the development of the Austin Technology community.
View official listing on sxsw.com
Speakers
avatar for Natalie Cofield

Natalie Cofield

President/CEOGreater Austin Black Chamber Of Commerce
MP

Mark Phillip

CEO/FounderAre You Watching This?!
avatar for Gerardo Treviño

Gerardo Treviño

Founder & CEOPaybookGerardo Treviño is a passionate entrepreneur and technology enthusiast. Currently, he presides as Founder and CEO of Paybook, Inc., a cloud-based financial platform that eradicates the manual data input and time consuming operations of expense tracking and management... Read More →

Saturday March 9, 2013 11:00am - 12:00pm CST
Hilton Austin Downtown, Austin Chamber Offices
  Interactive, Panel

11:00am CST

Indigenous Tweets, Visible Voices & Technology
UNESCO estimates that of the 6,000 current languages spoken today, more than half will be extinct by the start of the next century, adding that "with the disappearance of unwritten and undocumented languages, humanity will lose not only a cultural wealth, but also important ancestral knowledge embedded, in particular, in indigenous languages." These languages require urgent intervention. In many remote locations, only a handful of speakers remain. There is also a growing movement where communities are recognizing the value of maintaining their native language despite internal and external pressures. Online media and web 2.0 tools hold immense possibilities for the inclusion of indigenous people in the online conversation and in democratic processes that start with the simple exercise of a person’s right to express themselves using the tools available to them. These tools have have a significant potential for cultural preservation and identity formation of young indigenous people.
View official listing on sxsw.com
Speakers
avatar for Kara Andrade

Kara Andrade

Co-FounderHablaCentro LLC/HablaCentro Informatics NFPKara Andrade is co-founder of HablaCentro LLC and Not For Profit which develops curriculum to help people in Latin America become more digitally literate and civically engaged; conducts trainings in the use of digital tools to create... Read More →
avatar for Maite Goñi

Maite Goñi

LecturerMondragon UnibertsitateaMaite Goñi has a degree in Basque Philology (University of Deusto, Spain) and another in English Philology (UPV-EHU, Spain). She is currently a lecturer, an ICT adviser and a member of the online team at Mondragon Unibertsitatea (Spain). As a member... Read More →
avatar for Peter Rohloff

Peter Rohloff

Medical DirMaya Health AllianceMedical Director of Wuqu' Kawoq | Maya Health Alliance. Physician in the Department of Global Health Equities at the Brigham and Women's Hospital in Boston. Instructor in Medicine at Harvard Medical School. Speaks Kaqchikel, K'ichee', and Tz'utujil... Read More →
avatar for Kevin Scannell

Kevin Scannell

ProfessorSaint Louis UniversityKevin Scannell is Professor of Mathematics and Computer Science at Saint Louis University in the USA. He works with endangered language groups around the world to develop basic computing resources like online dictionaries, spell checkers, software localizations... Read More →

Saturday March 9, 2013 11:00am - 12:00pm CST
Austin Convention Center, Room 5ABC
  Interactive, Panel

11:00am CST

Innovating Philanthropy:Panera’s Social Experiment
Panera Bread visionary Ron Shaich has spent his career trying to change the way America eats by focusing on choice and an affordable, high quality experience. Since its founding, Panera has grown to over 1,600 bakery-cafes around the country, including its new, innovative Panera Cares Community Cafes – non-profit cafes to address food insecurity.
Ron’s vision was to launch a “pay-what-you-can” cafe and see whether the community would support it. If the experiment succeeded, the Panera Bread Foundation would have a platform to leverage all of Panera’s expertise and resources to fight food insecurity at scale.
Ron will share his passion for expanding the Panera Cares Community Cafe concept to make a difference in the world and discuss how Panera is engaging offline communities, as well as social media and word-of-mouth, to fight food insecurity and ignite a social movement. As the concept continues to prove its value, it might be the best choice he’s ever made.
View official listing on sxsw.com
Speakers
avatar for Ron Shaich

Ron Shaich

Founder, Chairman, Co-CEOPanera BreadThirty years ago, Ron Shaich set out to change the world by changing the way America eats. By founding not one, but two successful restaurant concepts (Au Bon Pain and Panera Bread), Shaich shook up the industry by offering an antithesis to fast... Read More →

Saturday March 9, 2013 11:00am - 12:00pm CST
Austin Convention Center, Room 6AB
  Interactive, Panel

11:00am CST

Ireland at SXSW 2013 Demo Day
IrelandatSXSW will demo the technologies of our newest and most exciting interactive companies and highlight why Ireland is home to many of the world’s best emerging technology companies in enterprise web solutions, hyper local mobile apps, video search, music analytics - to name just a few…For more information contact us at Simone.Boswell@enterprise-ireland.com
View official listing on sxsw.com
Saturday March 9, 2013 11:00am - 12:00pm CST
Hilton Austin Downtown, Salon D
  Interactive, Panel

11:00am CST

Making It Rain in Non-Techy Markets
Forget the enterprise vs. consumer debate: The not-so-tech-savvy markets are the biggest opportunities in tech.
Consider dotloop, a company on a mission to eliminate paperwork in real estate, an industry with a median agent age of 57. Or ServiceMax, a company that’s built on Force.com and brings technology and iPads to technicians who drive around in white vans, fixing everything from plumbing to multi-million dollar medical device equipment. Or Tibbr, a social collaboration platform that’s wildly popular in, among other places, Australia, where less than 50 percent of the population uses Facebook (amazingly).
These companies, led by some of the most seasoned, pedigreed people in the technology industry, have found a niche by bringing much-needed technology to industries that have gone without for too long. In this session, learn how to see beyond the SoLoMo hype to opportunities beyond the tech bubble.
View official listing on sxsw.com
Speakers
avatar for Ram Menon

Ram Menon

Pres of Social ComputingTIBCO Software IncRam Menon is responsible for TIBCOs Social Computing Division. He guides the product strategy, business development, marketing and engineering for TIBCOs social platform, tibbr, which is changing the way people work. In a short span of two... Read More →
avatar for Joelle Senter

Joelle Senter

VP, Customer Operations & Market Devdotloopsolutions driver | strategist | customer advocate
avatar for Dave Yarnold

Dave Yarnold

CEOServiceMaxDave Yarnold is CEO of ServiceMax, the award-winning creators of the first and only complete suite of cloud-based, mobile and social field service applications.

Saturday March 9, 2013 11:00am - 12:00pm CST
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

11:00am CST

Mobile Saturday: Loyalty in the Pocket
Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world:
The Social, Local, Mobile revolution has changed the expectations of your customers. Earning their business isn’t as easy as it used to be. You have amazing opportunities to reach them any time and any place, but they will be more fickle about how you talk to them. Treat them wrong and they will tune you out. Treat them right and they will become your biggest cheerleaders. We’ll dive in and discuss how delivering amazing experiences will help keep your brand always near and dear.
Sponsored by Urban Airship.
View official listing on sxsw.com
Speakers
avatar for Michael Griffith

Michael Griffith

Dir, User ExperienceBottle Rocket AppsMichael Griffith's philosophy is simple, "All I want to do is work with cool people and build cool stuff." Brands live in the minds of the beholder and are shaped through interaction. Michael builds brand experiences in the mobile space.
avatar for Brent Hieggelke

Brent Hieggelke

CMOUrban AirshipBrent Hieggelke is the CMO of Urban Airship, which helps the world's top brands grow mobile engagement through push notifications, and in-app purchases and subscriptions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive... Read More →
avatar for Dana Kruse

Dana Kruse

Category Mgr - MobileStarbucksDana Kruse leads Starbucks’ mobile products and platforms team, and manages the Starbucks portfolio of mobile applications. She is responsible for leading mobile innovation for Starbucks customers by delivering on customer desires through the lens of... Read More →
avatar for Tina Prause

Tina Prause

Sr Dir, Mobile ProductsWorld Wrestling EntertainmentTina leads mobile for World Wrestling Entertainment. She brings with her six years of experience in mobile - developing mobile products and crafting business strategies across multiple brands and platforms, including mobile web sites... Read More →


Saturday March 9, 2013 11:00am - 12:00pm CST
Wanderlust, Wanderlust
  Interactive, Panel

11:00am CST

Nice Everything You Have There: Mindful Minecraft
By the time you read this, Minecraft will have surpassed 33 million registered users, and with ports to Xbox and iPad, it’s poised to hit the mainstream big this year. Combining elements of sandbox games, MMOs and First-person shooters, this video game has won over gamers, educators and designers alike.
But did you know that Minecraft has a lot to teach us about how we pay attention to, get distracted from, and cope with things? Embedded in the design and the lore of the game are nuggets of philosophy, neuroscience, and psychology. From work/life balance to physical and mental health to the meaning of life (woah, heavy) Minecraft has something to teach us.
This workshop will investigate the nature of mind as illustrated by Minecraft, its different versions, and content. We’ll take a look at how this game creates a mediated environment for relationship, gives us memes to live by, and points the way toward deeper mindfulness and well-being. All that and Creepers! BOOM.
View official listing on sxsw.com
Speakers
avatar for Mike Langlois

Mike Langlois

PsychotherapistMike Langlois MSW LICSW

Saturday March 9, 2013 11:00am - 12:00pm CST
Palmer Events Center, Room 1-2
  Interactive, Panel

11:00am CST

Professions Go Social
In 2010, Mark Zuckerberg said: “There is going to be an opportunity over the next five years or so to pick any industry and rethink it in a social way.” His prediction has come true.
New profession-based social networks have emerged that extend B2B social networking beyond LinkedIn. These vertical social networks combine online communities and business software to help everyone from accountants and IT professionals to doctors and engineers rethink the 9-to-5 workday.
Hear how these professional social networks are transforming the way people do their jobs and how B2B marketers can leverage these communities to reach and engage with potential customers. Attendees will also learn about the innovative business models industry social networks are using and how such models can be applied to other industries.
Sponsored by Spiceworks.
View official listing on sxsw.com
Speakers
avatar for Calen Holbrooks

Calen Holbrooks

Customer Mktg MgrMicrosoftCalen Holbrooks is a Audience Marketing Manager at Microsoft focused on helping SMB organizations understand how to better leverage Microsoft products and services.
avatar for Rebecca Lieb

Rebecca Lieb

Analyst, Digital Advertising/MediaAltimeter GroupRebecca Lieb is an analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.
avatar for Kirk Simpson

Kirk Simpson

CEO & Co-FounderWaveKirk started Wave Accounting after 13 years in digital media. Kirk has headed up business development, advertising sales and has built tech teams for some of Canada’s largest media brands, corporations and financial institutions. Wave is his third start-up.


Saturday March 9, 2013 11:00am - 12:00pm CST
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

11:00am CST

Show&Smell 2: Marketing Experiences Beyond Visual
Back by popular demand! Building on last year’s packed Show & Smell showcase combining inspiring emerging technologies and sensory marketing, this hands-on crowd experience of leading edge technologies, continues to define the key factors of how to make new technology work in a promotional marketing program or experiential states.
With live demonstrations of technologies you won’t see every day—technologies bringing together the physical and digital to harness your sight, smell, touch and taste including Twitter-driven robots, crowd-controlled gaming, and a host of emerging technologies even WE haven't seen yet.
View official listing on sxsw.com
Speakers
KK

Kurt Karlenzig

SVP Global Digital StrategyThe Marketing Store Worldwide
avatar for Warren Kronberger

Warren Kronberger

Dir of Research & DevThe Marketing Store Worldwide
DP

David Polinchock

Dir, Media LabAT&T AdWorks

Saturday March 9, 2013 11:00am - 12:00pm CST
Omni Downtown, Austin
  Interactive, Panel

11:00am CST

Student Startup Madness - Finals Round Two
Student Startup Madness (SSM) is a nationwide tournament for college student digital media startups, and SXSW is home of the national finals.
This year’s tournament opened in the summer of 2012. First and regional rounds of the competition were held online via Gust.com, bringing the field from 64 teams to 32 regional semi-finalists. On Jan 9, the “Entrepreneurial Eight” finalists were announced and invited to SXSW.
Join us for our 3-session event on Saturday morning and watch teams from Emory, Illinois, Michigan State, RPI, St. Louis, Stanford, UC Berkeley, and UT Austin pitch to a judging panel, featuring co-founders of Square and BrandYourself and investors/technologists from TechStars, Google, and Turner to win prizes, school bragging rights and the SSM championship.
This 11a.m.-noon session features teams from St. Louis University, Michigan State University, University of California at Berkeley and Rensselaer Polytechnic Institute. More info at StudentStartupMadness.com
View official listing on sxsw.com
Speakers
PA

Patrick Ambron

CEOBrandYourself.com
avatar for Paul Amsbary

Paul Amsbary

Sr Interaction DesignerTurner Broadcasting
LB

Lauren Berger

CEOInterqueen.com
avatar for Nicole Glaros

Nicole Glaros

Managing DirTechStars
avatar for Sandy Khaund

Sandy Khaund

Sr Dir, Emerging TechnologiesTurner Broadcasting Media CampSandy Khaund is Senior Director in Turner Broadcasting’s Emerging Technologies team. Through business development, incubation, and applied research, he works with startups and established companies to define the next generation... Read More →
JM

Jim McKelvey

Co FounderSquare

Saturday March 9, 2013 11:00am - 12:00pm CST
Hilton Austin Downtown, Room 400/402
  Interactive, Panel

11:00am CST

The Grocery Store: Going “Tech” Fresh to Survive
With high quality internet access rising, cell phones and tablets more ubiquitous than ever and heightened multitasking among “millenials,” grocery shopping is not what it used to be. Only 41% of millenials buy food at traditional grocery store, and focus on convenience over store loyalty (via “Trouble in Aisle 5” report, June 2012, from Jefferies & Co/AlixPartners www.jefco.com). Once considered to be near the forefront of retail innovation to appease customers (and keep them coming back for more), grocery stores are seeking various ways to stay relevant across shopper generations. Technology is a key asset, with stores considering interactive and 3D signage that tailors to shoppers, dynamic shelf labels and displays, “smart” carts that help pick items, instant near field communication purchases and more. In this session, learn about what’s new and what’s next to help make going to the grocery store exciting again, and place it ahead of the innovation curve, rather than behind it.
View official listing on sxsw.com
Speakers
avatar for Marshall Capps

Marshall Capps

Systems EngineerTexas InstrumentsMarshall first started working at Texas Instruments as an intern while at Texas A&M University. After graduating with a Computer Engineering degree in 2003, Marshall came on board full-time with Texas Instruments spending his time developing projector... Read More →
WH

William Hurley

Co-Founder GM & Chief Technology OfficerChaotic Moon
avatar for Kent Novak

Kent Novak

Sr VP & GMTexas InstrumentsKent Novak is senior vice president and general manager of Texas Instruments DLP Products, through which he directs the developments for and deployment of Texas Instruments’ (TI) award-winning DLP technology. He combines global expertise with experience... Read More →
avatar for Paul Salvini

Paul Salvini

Chief Technology OfficerChristie Digital SystemsFor more than 20 years, Dr. Paul Salvini has led award-winning teams of engineers and software developers in bringing to market advanced visualization, simulation and display technologies. His work with 3D animation for major Hollywood... Read More →

Saturday March 9, 2013 11:00am - 12:00pm CST
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

11:00am CST

The Innovation, Data & Health Care Ecosystem
Believe it or not, the US Government has been leading innovation efforts at the intersection of health and information technology. Bryan Sivak, the U.S. Department of Health and Human Services’ (HHS) Chief Technology Officer, has been working to disrupt government through the adoption of innovative practices and forging new relationships between public and private sectors. Despite the rapid pace of health care transformation occurring today, there remains a need for innovation and HHS has been at the forefront of this activity. Find out what the emerging health care market looks like and how the government has been spurring innovation through its liberation of health data and work with businesses and innovators in the digital health space. Additionally find out how startups and entrepreneurs can get involved and spark innovation to improve the health care for all Americans. Come see how government is playing match-maker between health care marketplace needs and startup companies.
View official listing on sxsw.com
Speakers
avatar for Steven Randazzo

Steven Randazzo

Communications Lead HHS Innovations TeamUS Department Of Health & Human ServicesSteven Randazzo works with the Health and Human Services Department's Chief Technology Officer to promote the formation and adoption of innovative processes and products in government. Steven' is the manager... Read More →
BS

Bryan Sivak

Chief Technology OfficerUS Department Of Health & Human Services

Saturday March 9, 2013 11:00am - 12:00pm CST
Sheraton Austin, Creekside
  Interactive, Panel

11:00am CST

THE NAKED TRUTH: The Anatomy of a ROCKSTAR Product Cycle
YO STARTUPS - JOIN THE MOST POPULAR TECH EVENT @ SXSWi! Come hang with Dave McClure, Eric Ries, & 1,000 tech startups + influencers for a day of tactical case studies & inspiring keynotes about what it actually takes to build a killer startup...featuring some of the most important entrepreneurs + innovators in tech today. CHECK IT OUT > leanstartupsxsw.co
View official listing on sxsw.com
Speakers
SJ

Sandy Jen

CoFounderMeebo Inc
avatar for Nicole Lazzaro

Nicole Lazzaro

PresXEODesign IncNicole Lazzaro is a world-renowned game researcher, designer, and speaker who makes games more fun. She discovered the Four Keys to Fun in 2004, a model used by hundreds of thousands of game developers worldwide. She used this model to design the iPhone's first accelerometer... Read More →
RS

Rashmi Sinha

SlideShareRashmi Sinha is a designer and entrepreneur. She co-founded SlideShare in 2006. SlideShare is the world’s largest community for sharing presentations. Slideshare was acquired by Linkedin in May, 2012. In 2012, Rashmi was named as one of ten Fortune Magazine’s Most Powerful... Read More →
avatar for Seth Sternberg

Seth Sternberg

CEOMeebo Inc

Saturday March 9, 2013 11:00am - 12:00pm CST
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

11:00am CST

The Next Frontier of Interactive: Smart Fashion
Google Glasses, Apple iPods on our wrist, the smartphone as your fitness coach – wearable technology is on the verge of becoming mainstream. It also has the potential to change our relationship to technology altogether by making it more discreetly and smartly integrated into our lifestyle. However, right now the experience is still disconnected and clunky. Artefact's wearable technology and user experience expert Jennifer Darmour will discuss how an integrated ecosystem of hardware manufacturers, software and service providers and developers, designers and fashion experts can work together to deliver on the potential of wearable technology. She will highlight specific opportunities, emerging trends and business models that will allow wearable technology to become the next area for growth of the technology industry.
View official listing on sxsw.com
Speakers
avatar for Jennifer Darmour

Jennifer Darmour

ArtefactJennifer Darmour is a user experience design director at the award-winning product design firm Artefact, where she focuses on designing products and services for next-generation user experiences. She first began investigating wearable technology while in graduate school at... Read More →


Saturday March 9, 2013 11:00am - 12:00pm CST
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

11:00am CST

The Paradox of the Cloud
The promise of the cloud is that our environmental impact is lighter as we move from physical to digital products and documents. However, our production of digital content is increasing exponentially. For example, Facebook alone handles 300 million photo uploads per day. To house this growing data, we are building a vast physical infrastructure that depends on non-renewable energy resources.

This infrastructure comes in the form of data centers – factories of the Information Age. Similar to the massive structures of the Industrial Age, we are again choosing to build systems that use resources faster than this planet can provide. As designers, we have an opportunity to create products that inherently allow users to demand a sustainable digital future.

Learn about environmental effects of the cloud, the concept of digital carbon footprints, and tools for behavior change in the production and consumption of digital content.
View official listing on sxsw.com
Speakers
avatar for David Bellona

David Bellona

DesignerTwitterDavid is an interaction and product designer, currently working for Twitter. He has worked for a diverse set of clients including Facebook, Case Commons, Holiday Inn and GM. A life long learner, David enjoys working on projects that facilitate discussion and encourage... Read More →

Saturday March 9, 2013 11:00am - 12:00pm CST
Austin Convention Center, Room 10AB
  Interactive, Panel

11:00am CST

Too Long Didn't Read: The Future of Indie Longform
With the rise of listicles, photo slideshows, and content farms, the survival of long-form writing on the web seemed bleak. But in fact, there has instead been a renaissance of long-form writing. While traditional outlets have taken an arduous decade-long path to finding an online model, a handful of new, independent sites have emerged that publish polished prose and are unafraid of lengthy word counts. These "indie" publications went outside the traditional media-industry channels and tapped into their own networks and have thrived, fostering a new generation of writing talent, building new communities of readers, and displaying a new energy that sometimes outshines their old media counterparts. Editors at venerable publications The Morning News, The Millions, and The Bygone Bureau discuss the advantages of publishing long-form work on the web, the challenges of attribution, and how tools that encourage lengthy reads, like Instapaper and Readability, can hurt as much as they help. Sponsored by the Knight Foundation.
View official listing on sxsw.com
Speakers
avatar for C. Max Magee

C. Max Magee

Founding EditorThe Millions
avatar for Kevin Nguyen

Kevin Nguyen

EditorThe Bygone Bureau

Saturday March 9, 2013 11:00am - 12:00pm CST
Austin Convention Center, Room 12AB
  Interactive, Panel

11:00am CST

Your Execution Year: Fly or Die in Four Quarters
The odometer on your startup is turning over 1095 days - your third year building your passion into a business. You've raised your seed and Series A, recruited the first twenty employees, snagged the first thousand customers or the first million users, and landed your first press clippings. The product/market fit is snug, the vision is crystallized, and the steep slope of hockey stick growth looms before you.
And between you and that peak's summit is four straight quarters of pure, unglamorous agony. Welcome to your Execution Year.
Everyone talks about honing the fundraising pitch and the billion dollar exits, setting up your cap table and the timing of your IPO, but no one talks about when all the talk evaporates into the real numbers that will make your business sink or shine - the year your team's execution decides whether or not you make it. Veteran "30th employee" Rob Spectre from Twilio talks about a few lessons learned through his five execution years.
View official listing on sxsw.com
Speakers
avatar for Rob Spectre

Rob Spectre

Dir of Developer EvangelismTwilioJust your average self-produced superhero.


Saturday March 9, 2013 11:00am - 12:00pm CST
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

11:00am CST

Extended Q&A with Gary V
Got a question for Gary V? Then stop by for a few minutes of personal, one-on-one advice from this master motivator, best-selling author and savvy investor. His office hours location is conveniently-located and easy-to-find -- he will be stationed just outside Ballroom A on the south side of the Austin Convention Center from 11:00 am to 4:00 pm on Saturday, March 9. Start your SXSW 2013 experience the right way with a jolt of energy from one of the industry's most passionate voices!
View official listing on sxsw.com
Saturday March 9, 2013 11:00am - 4:00pm CST
Austin Convention Center
  Interactive, Panel

12:00pm CST

Advances in Innovation in DC

Join us March 9th as we talk to Senator Moran, Senator Warner and others in Austin and discuss advances in innovation in DC!

Part 1: High Growth Entrepreneurship
12:00pm - 12:30pm
Topic: Startup Act 3.0

Speakers:
U.S. Senator Jerry Moran (R-KS)
U.S. Senator Mark Warner (D-VA)

 

Part 2: Access to Capital & Global Talent
12:35pm - 1:30pm
Topics: An R&D Tax Credit for Startups: Startup Act 3.0 & The Startup Innovation Tax Credit; High-Skilled Immigration: 3.0 & The Startup Visa Act and The virtual March for Innovation, April 2013

Speakers:
Jamie Rhodes, Chair of the Alliance of Texas Angel Networks (ATAN), Vice Chair for the national Angel Capital Association, co-founder of National Nanomaterials Inc., founder of Perceptive Sciences Corp., and co-founder of Traq Wireless Inc.

Jeremy Robbins, Director, Partnership for a New American Economy; Policy Advisor and Special Counsel in the Office of New York Mayor Michael R. Bloomberg

+ More TBA

Speakers
avatar for Jerry Moran

Jerry Moran

United States SenatorUS Senate
MW

Mark Warner

U.S. Senator Mark Warner

Saturday March 9, 2013 12:00pm - 1:30pm CST
Capital Factory
  Interactive, Panel

12:30pm CST

1 Coffee Pot, Many Disciplines: Why Space Matters
The Allen Curve, a theory developed by MIT Sloan School of Management Professor Tom Allen in the 1970's, asserts that the physical distance between individuals directly affects their levels of collaboration. This belief has begun to revolutionize space planning around the world -- especially the institution where the theory was developed. Whether it is open office space, specially designed labs connecting typically bifurcated groups, or the consolidation and co-location of related but fragmented activities and programs, MIT is taking a revolutionary approach to driving innovation and entrepreneurship through the creation of workspaces that promote and enhance collaboration.
View official listing on sxsw.com
Speakers
avatar for Bill Aulet

Bill Aulet

Managing Dir, Martin Trust Center for MIT EntrepreneurshipMIT
avatar for Sanjay Sarma

Sanjay Sarma

Professor of Mechanical EngineeringMITSanjay Sarma is a Professor of Mechanical Engineering at MIT. He co-founded the Auto-ID Center at MIT and developed many of the key technologies behind the EPC suite of RFID standards now used worldwide. He was also the the founder and CTO of... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

12:30pm CST

3D Fashion: Nonstop Innovation in Production & Fit
3D technologies of all forms are evolving at a rapid pace and quickly expanding its uses in the Fashion industry. This panel will show, not just discuss, how constant advancements in 3D is revamping the world of Fashion & Retail. It all starts with printing: dresses, bikinis, shoes and a variety of metal accessories. But it also includes the design process and the 3D projection tools for perfect fit. We'll set our discussion with super-interactive demos, in which the audience will get the experience the power of 3D.
View official listing on sxsw.com
Speakers
avatar for Liz Bacelar

Liz Bacelar

FounderDecoded FashionLiz Bacelar is the founder and CEO of Decoded Fashion, the world's top events series connecting Tech founders and decision-makers in Fashion, Beauty and Retail. Today, Decoded Fashion events reach over 7,000 executives, entrepreneurs, journalists and investors... Read More →
avatar for Mary Huang

Mary Huang

CEOContinuum FashionMary is co-founder of Continuum Fashion and constrvct.com, building the future of fashion through code, 3d design, and open user engagement.
KO

Kimberly Ovitz

CEO/Creative Dir
avatar for Daniel Stillman

Daniel Stillman

FounderGotham SmithDaniel co-founded Gothamsmith with three great friends. We combine the past and the future, using 3D metal printing to make objects that have a timeless quality.

Saturday March 9, 2013 12:30pm - 1:30pm CST
Omni Downtown, Longhorn
  Interactive, Panel

12:30pm CST

A Home on the Web: The State of Blogging in 2013
When Matt Mullenweg started blogging 10 years ago, he was looking for a permanent home on the Web. His passion for blogging led him to develop WordPress, the most popular publishing platform on the Web, and then found Automattic, the company behind WordPress.com. With the rise of services like Flickr, Facebook and Twitter, though, many have feared blogging might die all together. In this session, Matt will sit down with AllThingsD co-executive editor Kara Swisher to discuss the future of blogging in a fragmented, social media-crazed world (disclaimer: AllThingsD is a WordPress client).
View official listing on sxsw.com
Speakers
avatar for Matt Mullenweg

Matt Mullenweg

AutomatticIn May of 2003, at 19 years old, Matt co-founded WordPress, the open source publishing platform, which is now used by 20.6% of the web. Two years later in August of 2005, Matt founded Automattic, the company behind the commercial version of WordPress, WordPress.com and WordPress.com... Read More →
avatar for Kara Swisher

Kara Swisher

Co-Exec EditorAll Things DigitalKara Swisher started covering digital issues for The Wall Street Journal’s San Francisco bureau in 1997. Her column BoomTown originally appeared on the front page of the Marketplace section and also online at WSJ.com. Previously, Ms. Swisher covered... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

12:30pm CST

Armed Response: Producing Action for the Web
This session is presented by SXSW Film and is open to Interactive, Film, Gold and Platinum badges.
Armed Response is an action series about a SWAT team battling a Mexican cartel at the Port of Long Beach. The series is told from the POV of helmet and security cameras. The idea is to combine a video game aesthetic with the amateur news genre popularized by Wikileaks or the Thai/Japanese tsunamis, to create a new take on found footage genre and a more authentic and lower cost way of producing action for the web.
This panel will include director Justin Lutsky, writer Matt Michnovetz (24), and execs from SXM and Break Media to discuss producing action on low budgets, capturing the young male audience and combining popular genres unique to the internet such as citizen journalism, combat footage and first person shooter machinima. Armed Response was produced by SXM in October 2012, it will be released by Break Media in 2013 but not before SXSW so this panel will be an exclusive opportunity to debut/announce the series and show clips from the series itself.
View official listing on sxsw.com
Speakers
avatar for Thomas Bannister

Thomas Bannister

CEOSXMThomas Bannister founded SXM in 2008. He recently created Break Media's Armed Response and VEVO's upcoming series The Comment Show. Through SXM Thomas has also produced top digital series including CTRL, Fact Checkers Unit, Easy To Assemble, Matumbo Goldberg, Kitchen Jam, Diagnosis... Read More →
avatar for Matt Michnovetz

Matt Michnovetz

Writer/ProducerSXMMatt Michnovetz is currently the Head Writer for the television series, "Star Wars: The Clone Wars." He is also the writer for the forthcoming Lucasarts videogame, "Star Wars: 1313." Previously, he was a Writer and Story Editor for the Emmy-winning series "24", also... Read More →
avatar for Greg Siegel

Greg Siegel

SVP, Ent DevBreak MediaGreg Siegel is SVP Entertainment Development at Break Media, where he leads the company’s entertainment partnerships, premium content production, and film & television initiatives. Greg was previously a talent agent for twelve years at the Endeavor Agency... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Austin Suite
  Interactive, Panel

12:30pm CST

ATI/CTAN Austin Startup Fast Pitch
Presented by the Austin Technology Incubator (ATI) & the Central Texas Angel Network (CTAN), Austin Startup Fast Pitch (ASFP) is a fast pitch competition for Austin-based startups with revolutionary ideas looking for funding. We will select five finalists to present to a hometown panel of corporate, angel, and venture investor judges in front of a well-connected audience at SXSW 2013. The Austin Startup Fast Pitch winner will receive free entry into a funding cycle of CTAN, one of the most active angel groups in the US and a 6 month membership into the ATI portfolio, whose members & graduates have raised a collective $250M over the past 5 years. 
View official listing on sxsw.com
Speakers
avatar for Kyle Cox

Kyle Cox

DirAustin Technology IncubatorDirector of IT/Wireless/Development portfolios, Austin Technology Incubator, Kyle advises startups and works across campus with multiple courses. Decade of expertise as venture capitalist, board member, CEO, consultant for technology & healthcare companies... Read More →
avatar for Bril Flint

Bril Flint

ChairmanCentral Texas Angel NetworkBril is an experienced Technology and Media Executive. He is an active early-stage/angel investor. He also assists a number of Austin-based startups, particularly in the mobile arena.
JH

Jeff Harbach

Exec DirCentral Texas Angel Network
PN

Pat Noonan

Sr AssocAustin Ventures
JS

John Stockton

Venture PartnerMayfield Fund


Saturday March 9, 2013 12:30pm - 1:30pm CST
Hilton Austin Downtown, Austin Chamber Offices
  Interactive, Panel

12:30pm CST

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Saturday March 9, 2013 12:30pm - 1:30pm CST
Hilton Garden Inn, Red River
  Interactive, Panel

12:30pm CST

Brainstorming Technology First
This talk will show you how to brainstorm new ideas, products, campaigns, and services using a technology-first approach.
In the past, you might have brainstormed using a blank canvas approach. While this can lead to good ideas, they're often not technically feasible or their scope is beyond your budget and timeline. With a technology-first approach, you start with simple tech building blocks like a tweet or an API call, embrace their constraints, and then think creatively and divergently around those parameters. The resulting ideas are interesting and fresh, but also feasible and can be prototyped quickly. In this session, you'll learn everything you need to know to brainstorm with a technology-first approach. You'll get an overview of the process and sample exercises you can use with your own team. You'll see real-world products and services that have been developed with this methodology, and you'll learn how to incorporate this into your own creative development.
View official listing on sxsw.com
Speakers
avatar for Will Turnage

Will Turnage

VP, Technology & InventionR/GAAs VP of Technology & Invention, Will is accountable for global technical product innovation and digital experimentation at R/GA. With an emphasis on making and building, he works with global clients and R/GA's deep roster of in-house technology talent... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Omni Downtown, Austin
  Interactive, Panel

12:30pm CST

Creativity & Mayhem: Anonymous Communities at Work
Communities like Anonymous and 4chan's /b/ create Internet culture, change politics and make news. But how do they build trust, share work and intervene in the world? How can new groups and movements use anonymity and pseudonymity? While Facebook and Google push for an Internet of real names and persistent identities, we will present an alternate universe of thriving, chaotic, bizarre and effective cultures created by nobody in particular - and their implications for activism, politics and creativity online.
Gabriella Coleman, Wolfe Chair in Scientific and Technological Literacy at McGill University, is the go-to authority on Anonymous for TEDGlobal, The New York Times, Al Jazeera, Fast Company and NPR. Quinn Norton is Wired's Anonymous correspondent, and has written for The Atlantic, The Guardian, and Maximum PC. Moderating is Finn Brunton, Assistant Professor of Information at the University of Michigan's School of Information and author of Spam: A Flood, A Theory, A History.
View official listing on sxsw.com
Speakers
GC

Gabriella Coleman

Wolfe Chair in Scientific & Technological LiteracyMcGill University

Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Room 9ABC
  Interactive, Panel

12:30pm CST

Deadliest Catch's Twitter for Tough Guys
Social media is a pervasive part of our lives – from how we connect with our family & friends to how we consume media. But is it for everyone? How about the macho, foul-mouthed crab fisherman who spend months in the frigid waters off the coast of Alaska?
This panel, featuring captains from the popular Discovery Channel series “Deadliest Catch,” will look at the role of social media in the success and sustainability of the show. Whether creating special editions of shows in three days featuring fan commentary, adding live Tweets to premieres of the series’ “After the Catch” companion show or engaging with audiences across social media year-round, “Deadliest Catch” is the perfect example of how a social strategy can evolve with a nonfiction TV series and its real-world talent.
Captains Sig, Johnathan and Keith will open up about their social media evolution – from naysayers to addicts – and how they directly engage with fans.
View official listing on sxsw.com
Speakers
avatar for Keith Colburn

Keith Colburn

Captain, F/V Wizard & Star of Discovery Channel’s “Deadliest Catch”Discovery ChannelAt the age of 22, Keith left behind his life as a Lake Tahoe ski bum to seek his fortune up north. He jumped on a plane with his best friend and landed in Kodiak, Alaska with no experience, a... Read More →
avatar for Sig Hansen

Sig Hansen

Captain, F/V Northwestern & Star of Discovery Channel’s “Deadliest Catch”Discovery ChannelThe son of a Norwegian fisherman, Sig began fishing at age 14. His father came from a long line of fishermen and was one of the first to develop the King Crab industry in Alaska. While... Read More →
avatar for Johnathan Hillstrand

Johnathan Hillstrand

Captain, F/V Time Bandit & Star of Discovery Channel’s "Deadliest Catch"Discovery ChannelWith the self-confidence of a leader and the heart of a teddy bear, Johnathan Hillstrand runs a generally happy boat -- and a very tight ship. With the dangers posed by the Bering Sea, the safety... Read More →
avatar for Josh Weinberg

Josh Weinberg

VP of Integrated Content & Break Strategy, Discovery ChannelDiscovery CommunicationsJoshua Weinberg is Vice President of Integrated Content Strategy, Innovation and Execution for Discovery. Weinberg conceives and directs partnerships between advertisers and Discovery content, spearheading... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

12:30pm CST

Digital A-Z for B2B
At last year's SXSW, a starved crowd of B2B marketers shuffled into a standing-room-only session track to hear more about this often-neglected topic. Meanwhile, the volume of B2B transactions is 20 times higher than B2C – the B2B industry is worth more than $400 billion.
How drastically does the marketing world change when you’re selling to another business? Contrary to the Supreme Court decision, businesses aren’t anything like people. But marketing must reach out to role-based B2B tribes. What are the most civilized moves you can make?
In this topic session, you’ll learn everything from 101 marketing basics to how much of your budget to protect for unpredicted innovations. Learn how web analytics and optimization testing can help determine what advertising, content, promotions and strategies are right for your business model.
View official listing on sxsw.com
Speakers
avatar for Maura Ginty

Maura Ginty

Sr Dir of MktgGeographic Expeditions
LV

Lauren Vaccarello

Sr DirSalesforce.com

Saturday March 9, 2013 12:30pm - 1:30pm CST
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

12:30pm CST

Digital Telepathy: When Every Thing Connects
Once upon a time, our phone, the fridge and TV were distinct devices, manufactured in distinctly different environments. Not anymore. Today, our devices share technologies in an unprecedented manner. We can use our phone to watch on-demand programming. When the power goes out, we may get a text notification from our fridge. If you're higher tech, the grocery list can transfer easily through your wireless network from your Smart Fridge to any device. Convergence and interconnection are the new name of the game, and along with apps and wireless networking, several revolutionary interconnection technologies will soon change every detail of our lives - forever. This is the Internet of Things - a future where people and objects communicate in unprecedented ways. In this panel we'll explore the dynamics of interconnection and convergence and address the need for a more interdisciplinary approach to design, engineering, development, communication and privacy. Hosted by IEEE.
View official listing on sxsw.com
Speakers
avatar for Karen Bartleson

Karen Bartleson

Sr Dir Community MktgSynopsysI'm the President of the IEEE Standards Association and responsible for social media, university relationships, and standards at Synopsys. I have a degree in Electronic Engineering and am the author of “The Standards Game” blog and "The Ten Commandments... Read More →
avatar for Wael Diab

Wael Diab

Sr Technical DirBroadcomWael William Diab works as a Senior Technical Director in the Office of the CTO at Broadcom. He is responsible for defining technical strategy for the Infrastructure & Networking Group (ING). Prior to Broadcom, Diab worked at Cisco in various technical, architectural... Read More →
avatar for Oleg Logvinov

Oleg Logvinov

Dir Market Dev Industrial & Power Conversion DivisionSTMicroelectronicsOleg Logvinov is the Director of Market Development at STMicroelectronics’ Industrial & Power Conversion Division. After graduating from the Technical University of Ukraine (KPI ) with a Master ’s equivalent... Read More →
avatar for Joe Weinman

Joe Weinman

Sr VPTelxJoe Weinman is responsible for leading Telx’s fast-growing cloud services business development and strategy. He joined Telx® with over 30 years of experience in executive leadership positions at AT&T, Hewlett-Packard, and Bell Laboratories, in areas such as corporate strategy... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Omni Downtown, Lone Star
  Interactive, Panel

12:30pm CST

Do Great Things: Your Role in the Human Project
We have greater capacity to change the world today than kings and presidents of 50 years ago. Technologists have astonishing leverage to tackle the biggest problems and take on bold missions. And, facing severe threats to our long-term survival, it's essential we use our gifts to foster happiness and alleviate suffering -- for us and our fellow beings.
This talk describes the opportunity to come together to create unprecedented global human thriving and a vision for a World-Wide Collaboration in which humanity acts coherently and with purpose (and even Love), each contributing our unique gifts to the unified Project of building our future.
Justin will explore how a radical shift in consciousness from Me to We redefines our understanding of everything from entrepreneurship to capitalism to Facebook -- and reveals our opportunity to consciously co-design the evolution of humanity together.
View official listing on sxsw.com
Speakers
avatar for Justin Rosenstein

Justin Rosenstein

Co-founderAsanaJustin Rosenstein is the co-founder of Asana, along with Facebook co-founder Dustin Moskovitz. Asana builds software to help organizations coordinate their collective action without effort, providing key communication infrastructure to companies like Twitter, Airbnb... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Room 6AB
  Interactive, Panel

12:30pm CST

Energy Efficient, Smartphone Powered Data Centers
The rise of content- and social-driven businesses such as Facebook, Google, Baidu and others is causing a shift in data center design. Using more open source and user-developed software, these data centers don’t just support the business – they ARE the business. These new models have prompted a move to explore and adopt innovative technologies that deliver significant cost advantages.
The new and different computing loads required by the always-on, always-connected lifestyle these companies enable require a better balance of performance, storage and networking loads on the back end to ensure a killer user experience. The demand on a server searching for your sister’s Facebook photos is much different, computationally, than an intensive task like calculating a weather forecast.
This session will explore how technologies originally developed for the mobile space are migrating into the data center and how highly optimized chip platforms are emerging to support these lighter loads.
View official listing on sxsw.com
Speakers
avatar for Ian Ferguson

Ian Ferguson

Dir of Server Systems & EcosystemARMIan Ferguson, Director of Server Systems and Ecosystem, ARM, has spent years fighting from the corner of the underdog. Most of those scars are healing nicely. Ian is particularly passionate about taking ARM technology into new types of applications... Read More →


Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Room 10AB
  Interactive, Panel

12:30pm CST

Font Detective, Extra Bold
Thomas Phinney presents his clues and conclusions from several cases he has been called into as a font detective, including a forged will, a seemingly fake rabbi, and documents about President Bush’s National Guard service. Learn how mistakes in typography, printing and font selection ruined what could have otherwise been perfectly good forgeries!
View official listing on sxsw.com
Speakers
avatar for Thomas Phinney

Thomas Phinney

Guru of Fonts & TypographyExtensisThomas Phinney is senior product manager for fonts and typography at Extensis. From 1997-2008 he worked in type at Adobe, lastly as product manager for fonts and global typography. Thomas is involved in the design, technical, forensic, business and... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Ballroom A
  Interactive, Panel

12:30pm CST

Fundraising for Games: A Practical Discussion
Over the last 15 years, J Todd Coleman has been a successful entrepreneur and game developer, acting as the creative lead and product head of three large-scale MMOs (Shadowbane, Wizard101 and Pirate101) and founding numerous companies. Over the course of his career, he has raised money in almost every way imaginable: friends & family, angel financing, venture capital, traditional publishing, international publishing, and working with a single owner/investor.
As he starts his next venture, join him for a working session to talk through the pros and cons of each approach (and new approaches, such as crowdsourcing) and to dive into the practical resources that your game will require -- from concept to development to live.
View official listing on sxsw.com
Speakers
JT

J Todd Coleman

(ex-) Vice President of Production and Creative DirectorKingsIsle Entertainment Inc

Saturday March 9, 2013 12:30pm - 1:30pm CST
Palmer Events Center, Room 4-5
  Interactive, Panel

12:30pm CST

How Peep Culture Hacked Your Reputation & Brain
In his book 'The Peep Diaries' & doc 'Peep Culture,' Hal Niedzviecki notes our willingness to bare everything for entertainment, profit & reputation. Even if we don't aspire to fame, with every status update, video upload & burrito-Instagram, we expect to be witnessed. We marvel at the higher speeds & access to information; congratulate ourselves about using the same digital platforms as those powering recent revolutions, but we've drifted into consumption, broadcasting & 'curation' of increasingly meaningless content. We will debate Hal's idea - a peep culture centered on chasing maximum rewards for exposing private lives - with a demographic twist: Meghan Warby (aged 31) is a cautious digital native unsure about transparency; Boyd Neil (aged 63) is comfortable with digital ‘nakedness’ as a necessity of digital democracy; & Niedzviecki (aged 41) who grew up with one of the first PCs but has become increasingly skeptical of the way we're turning domestic life into public product.
View official listing on sxsw.com
Speakers
avatar for Boyd Neil

Boyd Neil

Natl Practice Leader Social Media & Digital CommunicationsHill+Knowlton StrategiesBoyd trusts users of the social web to look after themselves, although he has much less faith in social platform owners and governments to look after our best interests.
avatar for Hal Niedzviecki

Hal Niedzviecki

Author of The Peep Diaries: How We're Learning to Love Watching Ourselves and Our NeighborsBroken Pencil & City LightsHal Niedzviecki is a writer, speaker and culture commentator. He writes and thinks about the effects of mass media, pop culture and consumer technology on individual... Read More →
avatar for Meghan Warby

Meghan Warby

Lead, Social Media StrategyCabinet Office Province of OntarioPlease join us for our 'Peep Culture' talk on Saturday: bit.ly/sxpeep

Saturday March 9, 2013 12:30pm - 1:30pm CST
Sheraton Austin, Capitol EFGH
  Interactive, Panel

12:30pm CST

How Tech Companies Should Pitch Hollywood
What does a major Hollywood studio look for in a technology provider?As senior digital executives at Warner Bros. Entertainment, Hiram Norman and Bob Mohler get hundreds of queries per year from technology providers. In this presentation, for the first time ever in a public setting, Hiram and Bob will lay out their methodology for evaluating new technologies, partners and proposals. They will also give critical success tips for digital startups looking to be in business with major media companies.
View official listing on sxsw.com
Speakers
avatar for Bob Mohler

Bob Mohler

SVP, Digital Media, Telepictures ProductionsWarner Bros Television Group/Telepictures
avatar for Hiram Norman

Hiram Norman

VP, Digital Media, Warner Bros Worldwide Television Mktg & GM, CWTV.comWarner Bros Worldwide Television Marketing/CWTV.comHiram Norman serves as Vice President, Digital Media, at Warner Bros. Worldwide Television Marketing, and General Manager, CWTV.com. In this role, Norman oversees... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Room 18ABCD
  Interactive, Panel

12:30pm CST

HTML5 & the Mobile Browser Wars
There's a mobile browser war going on, and HTML5, despite being years away from full implementation, is playing an increasingly large role in mobile browsing and its future. But how? What role does it play? Which browser supports HTML5 the best? What capabilities can we expect from HTML5 browsing down the road? What will the mobile browser of the future look like and how will HTML5 help create a better browsing experience? And where do HTML5 apps come in?
This panel, moderated by CNET's Seth Rosenblatt will feature executives from top mobile browsers including Opera, Mozilla and Dolphin Browser. We’ll have own own little “browser war” on-stage, as the panelists will debate for their lives (ok, maybe just their pride) to prove why their browser will best the rest.
View official listing on sxsw.com
Speakers
avatar for David Dehghan

David Dehghan

Chief Software ArchitectDolphin BrowserDavid Dehghan is the Chief Software Architect for Dolphin Browser where he oversees the technical direction of the browser and technical partnerships. Dolphin Browser has over 50 million installs and leads in HTML5 standards support and performance... Read More →
avatar for Seth Rosenblatt

Seth Rosenblatt

Sr EditorCNETSeth Rosenblatt is a senior editor at CNET, and has written about nearly every category of software and app available. At CNET since 2006, he currently focuses on browsers, security, and operating systems, with forays into the hectic intersection of tech and pop cult... Read More →
avatar for Jay Sullivan

Jay Sullivan

VP ProdMozillaJay Sullivan is Vice President of Products at Mozilla where he drives product strategy and leads the product management, user experience, user research, metrics and customer support teams. Jay also leads the Firefox OS program. Jay joined Mozilla in 2007. Previously... Read More →


Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Ballroom BC
  Interactive, Panel

12:30pm CST

Innovation U.— Getting Great Ideas Out the Door
As president of The University of Texas at Austin, Bill Powers has become a thought leader on the role of the research institution in our rapidly transitioning economy. He rejects the notion that large institutions stifle innovation, and instead embraces the idea that research universities nurture and provide the building blocks for our economic and scientific future. He will make the case for the symbiotic relationship between innovation and higher education and the consequences of undervaluing the research mission.
View official listing on sxsw.com
Saturday March 9, 2013 12:30pm - 1:30pm CST
Omni Downtown, Capital Ballroom
  Interactive, Panel

12:30pm CST

Ireland at SXSW 2013 Demo Day
IrelandatSXSW will demo the technologies of our newest and most exciting interactive companies and highlight why Ireland is home to many of the world’s best emerging technology companies in enterprise web solutions, hyper local mobile apps, video search, music analytics - to name just a few…For more information contact us at Simone.Boswell@enterprise-ireland.com
View official listing on sxsw.com
Saturday March 9, 2013 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon D
  Interactive, Panel

12:30pm CST

Is There a West vs. East Journo Battle Brewing?
The unspoken consensus in media is that in order to “make it,” it’s necessary to spend some time in the East. Because, of course, the financial and governing epicenters are in New York and DC, the East has long been home to most of our renowned publications. But today geographical boundaries are being eclipsed by the digital era. The West Coast is rapidly building its own newsworthy infrastructure: it’s home to the technological forefront; the Pacific Rim is now responsible for half of the world’s consumers, trade, and global GDP; Los Angeles, San Francisco, Silicon Valley, Portland, and Seattle are becoming part of what’s now being referred to as the “Great Crescent.” Is there an emerging “Western” voice? Is there a need for one? Or, as the digital age continues to evolve and reshape society, will the fragmentation of the “epicenters” follow? Is the East Coast journalism power structure finally losing its grip as the place where “successful” journalists must get their start? Sponsored by the Knight Foundation.
View official listing on sxsw.com
Speakers
avatar for Nicole Allan

Nicole Allan

Senior EditorAtlantic Media Company
DB

Dylan Byers

ReporterPolitico
avatar for Maria Streshinsky

Maria Streshinsky

Editor-in-ChiefPacific Standard MagazineMaria Streshinsky is the Editor in Chief of Pacific Standard, a bi-monthly magazine that puts the social sciences in conversation with the national debate. Maria was formerly the managing editor of The Atlantic, where she managed a staff of... Read More →


Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Room 12AB
  Interactive, Panel

12:30pm CST

Make Me Care: Digital Storytelling to Affect Change
Moving hearts and minds, changing attitudes and behavior, takes more than SEO. This session’s speakers and case studies explore how to affect change by evolving the art of digital storytelling.
NPR's Michele Norris created The Race Card Project asking people to share views on race in America in just SIX WORDS. Brevity and candor from people of all races made for powerful storytelling. More than 12,000 people shared their stories through digital channels, sparking national conversation that continues to touch lives and open eyes.
When cause program Ford Warriors in Pink wanted to connect on an emotional level to fight breast cancer and grow its digital platform 365 days a year, it turned to filmmakers at Flow Nonfiction to tell stories of real people. Branded documentary work, from :30 spots to a 15-minute film, drove an integrated campaign empowering its community, turning fans into advocates.
View official listing on sxsw.com
Speakers
avatar for Susan Feeney

Susan Feeney

GMMBSusan Feeney brings more than 25 years of national media and public policy experience to developing and executing effective strategic communications. This experience includes strategic planning, positioning, media outreach, coalition building, campaigns, and social marketing... Read More →
avatar for Joel Johnson

Joel Johnson

SVP Dir of Strategic PlanningGMMBJoel R. Johnson SVP Director of Account Planning leading brand strategy development. Johnson has a long career developing holistic marketing campaigns for purpose-driven brands, agencies, and non-profits. He has lead brand strategy for many top brands... Read More →
avatar for David Modigliani

David Modigliani

Co Founder & Creative DirFlow NonfictionTexas Monthly recently named David Modigliani one of the "next great Texas directors." In 2009, he co-founded branded documentary powerhouse Flow Nonfiction. David's feature-length documentary, Crawford, about the tiny Texas town George Bush... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Room 5ABC
  Interactive, Panel

12:30pm CST

Mobile Saturday: Location, Location, Location
Location. Location. Location - Leveraging Geolocation & Geofences to learn from your customers and inspire engagement:
The traditional tonnage approach to advertising won’t work with the world’s 1 billion smartphone users. Consumers can’t keep their hands off mobile devices because they offer the most personalized, customized and optimized experience they’ve ever known. Likewise, marketers have more power than ever before, with more customer insight and the ability to reach people at anytime, anyplace. In addition to knowing where consumers are right now, they can know where they’ve been, even the direction and speed at which they are traveling. The challenge we face as an industry is to use this power to connect with our customers. In this session we share insights on how marketers need to change their brains when it comes to campaigns so that this power is wielded in the right way in order to build loyalty, not annoyance.
Sponsored by Urban Airship.
View official listing on sxsw.com
Speakers
CC

Coleen Carey

VP of ProdUrban Airship
avatar for Roe McFarlane

Roe McFarlane

Sr VP, Prod Dev, MktgFollett Higher Education GroupRoe is responsible for online product strategy and innovation of FHEG’s retail e-commerce solutions in service to universities, students and institutions across North America. He oversees marketing, e-commerce technology, efollett.com... Read More →
avatar for Ben West

Ben West

Co-FounderEventbaseBen West is the co-founder of Eventbase and its sister agency Intergalactic. Eventbase creates mobile apps for some of the world’s biggest events including the 2010, 2012 and 2014 Olympics, Sundance Film Festival, South By Southwest, Social Media Week, Lollapalooza... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Wanderlust, Wanderlust
  Interactive, Panel

12:30pm CST

Scoring Tomb Raider: The Music Behind the Game
Tomb Raider is being rebooted for a modern audience and, as such, requires a modern soundtrack.
This talk will focus on the score for Tomb Raider. Every aspect will be covered from the music’s creative direction, composition, implementation and the technology behind it.
The goal for Tomb Raider was to truly score the game from beginning to end. This means that the music would need to fully support the emotional context of every moment in the game. More importantly, the score needed to reflect the character arc of Lara Croft across the game in its entirety. To achieve this goal, new techniques in music production, planning and implementation needed to be employed.
This talk will detail how an ambition became a reality, the lessons learned along the way and the natural progression of this kind of scoring for future game development.
View official listing on sxsw.com
Speakers
avatar for Jason Graves

Jason Graves

ComposerJason Graves Music Inc
avatar for Alex Wilmer

Alex Wilmer

Sound Designer / Audio EngineerCrystal Dynamics


Saturday March 9, 2013 12:30pm - 1:30pm CST
Palmer Events Center, Room 1-2
  Interactive, Panel

12:30pm CST

Steve Blank's Startup Lessons
YO STARTUPS - JOIN THE MOST POPULAR TECH EVENT @ SXSWi! Come hang with Dave McClure, Eric Ries, & 1,000 tech startups + influencers for a day of tactical case studies & inspiring keynotes about what it actually takes to build a killer startup...featuring some of the most important entrepreneurs + innovators in tech today. CHECK IT OUT > leanstartupsxsw.co
View official listing on sxsw.com
Speakers
avatar for Steve Blank

Steve Blank

ProfessorK&S Ranch
avatar for Kevin Hale

Kevin Hale

Senior Product ManagerSurveyMonkey LLC
avatar for Steven VanRoekel

Steven VanRoekel

Chief Information OfficerUnited States Of America

Saturday March 9, 2013 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

12:30pm CST

Student Startup Madness- Finals Championship
Student Startup Madness (SSM) is a nationwide tournament for college student digital media startups, and SXSW is home of the national finals.
This year’s tournament opened in the summer of 2012. First and regional rounds of the competition were held online via Gust.com, bringing the field from 64 teams to 32 regional semi-finalists. On Jan 9, the “Entrepreneurial Eight” finalists were announced and invited to SXSW.
Join us for our 3-session event on Saturday morning and watch teams from Emory, Illinois, Michigan State, RPI, St. Louis, Stanford, UC Berkeley, and UT Austin pitch to a judging panel, featuring co-founders of Square and BrandYourself and investors/technologists from TechStars, Google, and Turner to win prizes, school bragging rights and the SSM championship.
This 12:30-1:30 session features the top 3 teams and awarding of the SSM Rocket Trophy to the Champion. Find out more at www.StudentStartupMadness.com
View official listing on sxsw.com
Speakers
PA

Patrick Ambron

CEOBrandYourself.com
avatar for Paul Amsbary

Paul Amsbary

Sr Interaction DesignerTurner Broadcasting
LB

Lauren Berger

CEOInterqueen.com
avatar for Nicole Glaros

Nicole Glaros

Managing DirTechStars
avatar for Sandy Khaund

Sandy Khaund

Sr Dir, Emerging TechnologiesTurner Broadcasting Media CampSandy Khaund is Senior Director in Turner Broadcasting’s Emerging Technologies team. Through business development, incubation, and applied research, he works with startups and established companies to define the next generation... Read More →
JM

Jim McKelvey

Co FounderSquare


Saturday March 9, 2013 12:30pm - 1:30pm CST
Hilton Austin Downtown, Room 400/402
  Interactive, Panel

12:30pm CST

The Rise of Re-Commerce: Shop Used in a New Way
Fact: There is $7,000 worth of unused stuff in your home. But turning that stuff into cash isn't easy, and most consumers don't even know where to start. Despite a decade of web innovation, services that help you sell or rent out used goods never became mainstream. Is it because we live in a throw away society? Or because "used" as a market isn’t sexy? Whatever the reason, resale hasn't received much attention since eBay's launch in 1995. But the times are changing. Consumers are becoming increasingly conscientious. Shoppers are demanding environmentally responsible options at lower prices. Being frugal is suddenly trendy. Resale’s time is now, and new Internet startups are stepping up to the plate, meeting consumer demands with innovative twists on an age-old industry. The “re-commerce” market is defined by the recovery of product through online distribution channels. We’ll explore the growing consumer need for resale and the challenges tied to building these platforms online.
View official listing on sxsw.com
Speakers
avatar for Christina Chaey

Christina Chaey

Assoc Editor,DigitalFast CompanyI'm a reporter at Fast Company covering all things technology. I'll be speaking on the SXSWi panel, "The Rise of Re-Commerce: Shop Used in a New Way."
avatar for Israel Ganot

Israel Ganot

Pres & Co-founderGazelle.comUnder the leadership of Israel Ganot, CEO, president and co-founder, Gazelle has emerged as the leader in high-end consumer electronics trade-in, facilitating more than 1 million gadget trade-ins. Gazelle has been named to the Inc. 500 list of fastest growing... Read More →
avatar for Ross Lohr

Ross Lohr

CEO & Co-FounderProject RepatRoss Lohr is a social entrepreneur from Boston, Massachusetts. Ross grew up in Newton, Massachusetts and received a BA in economics and psychology from Boston University. At age 21, Ross started his first non-profit, NTC (www.NewtonTanzania.org), connecting... Read More →
avatar for James Reinhart

James Reinhart

CEO & Co-FounderthredUP IncJames is a serial entrepreneur and recent graduate of the Harvard Business School and the Harvard Kennedy School where he was both a Bill George Fellow at the Center for Public Leadership and an HBS Goldsmith Fellow. Prior to HBS/HKS, while working in the... Read More →


Saturday March 9, 2013 12:30pm - 1:30pm CST
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

12:30pm CST

The Skin as Metaphor: Fashion, Technology & Body
Technologies enrich and amplify the cognitive characteristics of our human skin and stimuli of our senses. The skin manages temperature fluctuations, transforms into shapes, interfaces with the environment, changes color, and reacts to pollution. Computational smart textiles as our second skin adopt these functionalities metaphorically to re-create, modify or extend them by using technology. The sensations created through computation and the manipulation of data can create visual, tactile, tangible, and sensory experiences for the wearer that can be transferred easily over distance. The garments manufactured with computational smart fabrics are nodes in a larger network. They capture data for the possible adaptation to the environment or body data that might lead to the transformation of human behavior. The next generation of computational smart textiles shall become self-contained energy systems that derive energy through the sun, movement, or temperature fluctuations.
View official listing on sxsw.com
Speakers
avatar for Sabine Seymour

Sabine Seymour

CCOMoondial IncIn her research Dr. Seymour focuses on "the next generation wearables" and the intertwining of aesthetics and function. She is described as being an innovator, visionary, trend setting, holistic in her approach, and a lateral thinker.


Saturday March 9, 2013 12:30pm - 1:30pm CST
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

12:30pm CST

When Does Selling Your Body = Golden Opportunity?
You've seen the extravagant sponsorship deals with athletes in the NBA, NFL, and NASCAR. But how often how do you hear about US athletes—the best in the world in a given sport—struggling to get by without a second job as a construction worker or accountant?
To help fund his Olympic dreams and make a statement about the current sponsorship restrictions in his sport of track & field, Nick Symmonds took to eBay to auction off a part of his body during his Olympic races to the sponsor with the highest bid. The result: a tattoo of a logo on his shoulder even his mom is proud of, a picture perfect partnership, and a big "middle finger" to a few international governing bodies.
How did social media, digital content development, and a bit of PR take one athlete's cause (and his sponsor's logo) to a billion viewers worldwide and turn an $11,000 "media buy" into gold? Did we mention that tattoo with the sponsor's logo must be covered by a piece of tape in every single race?
View official listing on sxsw.com
Speakers
avatar for Sara Meaney

Sara Meaney

PresHanson Dodge CreativeSara Meaney is President of Strategy & Growth at Hanson Dodge Creative, America’s leading active lifestyle agency. In her role, she is responsible for the agency’s strategy and business development with oversight of agency growth and client services.
avatar for Nick Symmonds

Nick Symmonds

US Olympian, 800mNick Symmonds LLCNick Symmonds is one of the fastest men in America at 800-meters. Based in Eugene, Oregon, Nick is a professional track athlete and 2008 & 2012 Olympian. A graduate of Willamette University, he competes internationally for the US and the Oregon Track... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Sheraton Austin, Capitol ABCD
  Interactive, Panel

12:30pm CST

Who Owns the Data? Self-Tracking to Health 2.0
Privacy regulations were created with consumer protection in mind, but today consumers often feel as though their own health data is on lockdown. While the healthcare system is in the midst of reform, what must we do to put the massive quantities of data it holds to more efficient use for the community? Could we reengineer the system so that consumers--and the growing number of e-patients--own and control their own health data and could use it to make the process of their care and that of their families more convenient? Could government and industry uncover opportunities to bring public and private data to bear in creating innovative solutions to the world's healthcare problems? In this 60-minute dual, Government 2.0 Journalist Alex Howard and Martha Wofford, head of Aetna's consumer platform, discuss the challenges and opportunities of a more open health data ecosystem.
View official listing on sxsw.com
Speakers
avatar for John Wilbanks

John Wilbanks

Chief Commons OfficerSage BionetworksI like making it easy to share things. I work at Sage Bionetworks as the chief commons officer. Previously, I worked at Harvard’s Berkman Center for Internet & Society, the World Wide Web Consortium, the US House of Representatives, and most... Read More →
avatar for Martha Wofford

Martha Wofford

VP, Head of CarePassAetnaMartha Wofford leads Aetna’s company-wide CarePass platform, delivering simple solutions to help consumers navigate the healthcare system. The program reports into Aetna’s Chairman and delivers an ecosystem of apps powered by an open, digital platform... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Sheraton Austin, Creekside
  Interactive, Panel

2:00pm CST

Exploring Place with Cross-Platform Storytelling
How do you tell the story of a PLACE? New technologies like geo-tagging, location-aware devices, interactive video and augmented reality are being combined with traditional storytelling methods like documentary film and oral history to explore the world in richer, more in-depth ways than ever before. Using these tools and techniques, creators can now fully consider a location itself as one of the “main characters” in their narratives. Panelists include storytellers, practitioners and technologists who are creating the next generation of place-based storytelling.
View official listing on sxsw.com
Speakers
avatar for Liz Nord

Liz Nord

Multiplatform ProdThe influential culture blog Flavorpill called filmmaker and multi-platform producer Liz Nord a "fierce, youthful visionary." Her current project, Jerusalem Unfiltered, is a transmedia documentary exploration of the culture wars in contemporary Jerusalem. She is... Read More →
avatar for Michel Reilhac

Michel Reilhac

Interactive Story Writer & Dir, Experience DesignerMichel Reilhac is an independent transmedia storyteller, writing, directing and developing his own projects, exploring hybrid forms of narration. He is currently in pre-production for his project “HQV”, using 6 different narrative... Read More →

Saturday March 9, 2013 2:00pm - 3:00pm CST
Austin Convention Center, Austin Suite
  Interactive, Panel

3:30pm CST

Beyond Squishy: The Principles of Adaptive Design
Responsive web design has hit the scene like a bomb, and now designers everywhere are showing off to their bosses and peers by resizing their browser windows. "Look! The site is squishy!"
While creating flexible layouts is important, there's a whole lot more that goes into truly exceptional adaptive web experiences. This session will introduce the Principles of Adaptive Design: ubiquity, flexibility, performance, enhancement and future-friendliness. We need go beyond media queries in order to preserve the web's ubiquity and move it in a future-friendly direction.
View official listing on sxsw.com
Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom BC
  Interactive, Panel

3:30pm CST

Beyond UXD: Transforming Experience Through Design
Everybody is talking about user experience design, but what does experience actually mean? And how can we work with experience in design?
Experience is what we do and what we feel, together in a flow. It corresponds to the relational domain between, for example, swimming in the sea and the thoughts, sensations, and emotions that are triggered when we do it. In this session, I will present theories and practices about the nature of experience alongside a new interactive game that designers can use to address experience in their design processes and products.
The interactive game allows players (who take on the roles of designers, clients, reviewers, or users) to bring forth new and surprising experiences through a collaborative process of exchanging designs and describing what is done and felt with these designs. There is just one trick— to ensure that our experiences are not driven by preconceived notions, descriptions cannot include the name of the object that is being designed!
View official listing on sxsw.com

Saturday March 9, 2013 3:30pm - 4:30pm CST
Omni Downtown, Capital Ballroom
  Interactive, Panel

3:30pm CST

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Saturday March 9, 2013 3:30pm - 4:30pm CST
Hilton Garden Inn, Colorado
  Interactive, Panel

3:30pm CST

Bootstrapping Pros & Cons: Imgur’s Experience
In a bootstrapped company, the entrepreneurial decision-making process is decidedly different because the company must balance the need to make money while growing the business. This session will examine the pros and cons of bootstrapping, as described through the experiences of the Founder and the COO of Imgur, a fast growing image sharing web site. They will walk you through their startup journey and analyze key decisions that have been made along the way. From product pivots and scaling their infrastructure to keeping users first while evolving their business model, they will provide a refreshingly honest discussion of the challenges they face as a bootstrapped company.
View official listing on sxsw.com
Speakers
avatar for Alan Schaaf

Alan Schaaf

Founder & CEOImgur LLCAlan Schaaf is the founder and CEO of Imgur.com. He created the site in early 2009 while he was a computer science student and was the sole developer for three years. During that time he independently scaled it to 1.5 billion page views and 30 billion image views... Read More →
avatar for Matt Strader

Matt Strader

Partner & COOImgur LLCMatt Strader is a Partner and COO at Imgur.com, an Alexa Top 100 site serving more than 1 billion images to the Internet every day. Previously, he co-founded a web development firm and worked as an Executive-In-Residence at a Pre-Seed fund. Matt currently focuses... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm CST
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

3:30pm CST

Comedy Tech: How Funny Stuff Shapes Our Future
We know that Comedy and the internet go hand in hand but is there more to this marriage than meets the eye?
What's really behind the success of Funny or Die? , College Humor, and Cracked?
Do Reddit, Tumblr, Facebook and Twitter all share this commonality?
Reach beyond cat videos and memes to see how behavioral scientists, journalists, a roboticist, and her robot are advancing our understanding of the world by tapping in to your funny bone and developing the algorithms that may be the key to unlocking The Humor Code.
All this AND the first robotic comic ever to perform at SXSW!
View official listing on sxsw.com
Speakers
avatar for Alf LaMont

Alf LaMont

Chief Content Officer / Head of ComedyAdler Integrated MarketingSince 2008 Alf LaMont has worked with the top Comedy clubs in the country helping them define and refine their social media presence. His work has been featured on Comedy.com, Comedy Central Insider, Laugh Button, Laugh... Read More →
avatar for Peter McGraw

Peter McGraw

Associate Professor of Marketing & PsychologyThe Humor CodeDr. Peter McGraw, a professor at the University of Colorado Boulder, is a leading expert in the interdisciplinary fields of emotion and behavioral decision theory. His research examines the interrelationship of judgment, emotion... Read More →
avatar for Joel Warner

Joel Warner

JournalistThe Humor CodeJoel Warner is a Denver-based writer whose work has appeared in Wired, Slate, Salon, the Boston Globe and many other publications. He blogs for Wired.com, Huffington Post, and Psychology Today. He is one-half of "The Humor Code," a global exploration of what... Read More →

Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 18ABCD
  Interactive, Panel

3:30pm CST

Contagious Content: Making Healthy Behavior Stick
Health today is everyone’s business. Industries, companies and individuals are shifting their perception of health from something to fix to something to encourage. Digital storytelling and content are uniquely positioned to foster well-being in the near-term and impact the long-view of human sustainability across genders, races and socioeconomic classes. Sponsored by Edelman
Edelman’s proprietary research shows that social interaction is key to spreading good health, but many with the highest potential to positively influence others are avoiding them instead. Interactive industries have an opportunity and responsibility to reinforce the healthy lifestyle choices of others. Because the truth is: business leaders are setting health policy in the digital sphere whether they are conscious of it or not. This panel will explore the research and anecdotes of how digital content can transform health, change attitudes and behaviors and turn knowledge into action through compelling storytelling across mediums.
View official listing on sxsw.com
Speakers
avatar for Susie Ellis

Susie Ellis

Pres, SpaFinder Wellness; Chairman & CEO, Global Spa & Wellness SummitSpaFinder WellnessAs president of SpaFinder® Wellness, Inc., Susie Ellis is recognized as a leading global authority on spa and wellness. Susie is also chairman and CEO of the Global Spa & Wellness Summit. Author... Read More →
avatar for Christie Hefner

Christie Hefner

Exec ChairmanCanyon Ranch EnterprisesChristie Hefner serves as Executive Chairman of Canyon Ranch Enterprises, a new company leveraging the brand and knowledge of Canyon Ranch via media and business partnerships. A new content site launched in November under the Your Health section... Read More →
QD

Quincy Delight Jones III

FounderFeel Rich Inc
avatar for Jennifer Pfahler

Jennifer Pfahler

EVPEdelman Wellness 360Jennifer Pfahler is a consumer health, wellness and lifestyle specialist and has worked with leading national brands and public health organizations for over 20 years. She actively represents leading health, food/nutrition and consumer product companies including... Read More →

Saturday March 9, 2013 3:30pm - 4:30pm CST
Sheraton Austin, Creekside
  Interactive, Panel

3:30pm CST

Creative Collaboration Using an Open Source Model
The availability of open source libraries and frameworks has spawned rapid explorations in new expressional forms and has provided a common environment for collaboration between artists and creators. Further the wide accessibility of these tools is enabling the participation of consumers into the creative process, thereby generating a dynamic of a different dimension. Daito Manabe, a cutting edge media artist and ARS Electronica winner comes again to SXSW 2013. He and Kaoru Sugano, a creative technologist from Japanese advertising giant Dentsu, a Cannes Titanium 2012 winner, have duo session and will share current explorations in open sourcing the creative process and discuss future possibilities. Two alchemists from digital world will reveal their secret of creation.
View official listing on sxsw.com
Speakers
DM

Daitio Manabe

Dirryizomatiks
KS

Kaoru Sugano

Creative TechnologistDentsu Inc

Saturday March 9, 2013 3:30pm - 4:30pm CST
Omni Downtown, Austin
  Interactive, Panel

3:30pm CST

Democracy Games: Civics for the Digital Age?
Peter Sagal of NPR’s "Wait Wait... Don’t Tell Me!" and host of new PBS series, Constitution USA, leads a “Wait Wait” style conversation on reinvigorating dreaded civics lessons through gaming. More Americans can name the Three Stooges than the three branches of government. Fewer than half can name a single Supreme Court justice. Clearly, there’s a gap in civics education. How to breathe life into a subject that most of the digital generation find dry and abstract? Sagal talks to panelists Gene Koo of iCivics and to game developer Dan Norton of Filament about how games can be used to convey civics in action, requiring players to engage in complex decisions around government and showing the effects of different choices. How does a game developer turn the three branches of government or the Bill of Rights into a game that kids will actually want to play and learn from? Can values and ethics be part of game design? And does any of this lead to more participation in democracy?
View official listing on sxsw.com
Speakers
avatar for Gene Koo

Gene Koo

iCivics Exec DiriCivicsGene Koo leads iCivics to educate and engage a new generation of American citizens. As Executive Director, he focuses on aligning operations and strategy with organizational vision, achieving large-scale adoption, and securing long-term sustainability. Prior... Read More →
avatar for Dan Norton

Dan Norton

Chief Creative OfficerFilament ProductionsDan Norton is a founding partner and CCO at Filament Games. He specializes in crafting educational game design documents and storyboards that originate from learning objectives. He is proud to have designed games about a uniquely broad range... Read More →
avatar for Peter Sagal

Peter Sagal

Host NPR & PBSNPRSince 1998. Peter Sagal has been the host of the Peabody Award-winning "Wait, Wait… Don't Tell Me” from NPR, which each week is broadcast via 627 public radio stations to 3.5 million listeners and additional million people via podcast. This spring, he will appear... Read More →

Saturday March 9, 2013 3:30pm - 4:30pm CST
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

3:30pm CST

Design & Science: More Than a Pretty Picture
Many people think of science as abstract and numerical. But most of science is remarkably visual. Design plays an important role in science communication, but it’s more than just creating pretty pictures. Joe Hanson (biologist and host/writer of PBS Digital Studios' It's Okay To Be Smart) and Jennifer Jongsma (Director of Production at Annual Reviews, a nonprofit organization whose mission is to provide the worldwide scientific community with a useful and intelligent synthesis of the primary research literature for a broad spectrum of scientific disciplines) will lead a discussion about the creative side of discovery and the new approaches to communicating science through visual expression. We’ll show examples of successful design and less-than-successful design, and explore and how designers and scientists can work together to communicate through an engaging and accessible language.
View official listing on sxsw.com
Speakers
avatar for Felice Frankel

Felice Frankel

Research ScientistMITScience Photographer, Felice Frankel, is a research scientist in the Center for Materials and Engineering at MIT. For 20 years she has been collaborating with researchers from various disciplines, creating images and graphics for journal submissions, presentations... Read More →
avatar for Joe Hanson

Joe Hanson

Science delivery device, addicted to wonder, host/writer of PBS Digital Studios' "It's Okay To Be Smart" and creator of blog of the same name
avatar for Jennifer Jongsma

Jennifer Jongsma

Dir of ProductionAnnual ReviewsProfessionally, I'm an STM publishing professional with a passion for finding innovative and dynamic solutions for scientific communication.


Saturday March 9, 2013 3:30pm - 4:30pm CST
Omni Downtown, Longhorn
  Interactive, Panel

3:30pm CST

Entrepreneurs-in-Residence: Not Just for VCs
Venture capital firms have utilized the services of ‘Entrepreneurs-in-Residence’ (EIRs), seasoned innovators with functional expertise to help spur entrepreneurship and fill gaps in expertise. Now, imagine combining the “innovation mojo” of EIRs with some of the government’s brightest intrapreneurs to solve the nation’s most pressing challenges. Do the words ‘entrepreneur’ and ‘government’ sound paradoxical to you? Believe it or not, state and federal government have already jumped on the best practices of the startup world and have actively been recruiting world-class entrepreneurs and innovators to join the best internal talent to rapidly create, develop, engage and accelerate innovation. The end goals? Moving from cash to electronic payments to support foreign policy, building technology to withstand natural disasters, evaluating new licensing proposals from start-up companies or revamping the nation’s organ transplant system, just to name a few!
View official listing on sxsw.com
Speakers
avatar for Richard Bendis

Richard Bendis

Chief Exec OfficerBioHealth InnovationMr. Bendis is an entrepreneur, corporate executive, venture capitalist, investment banker, innovation and technology-based economic development leader, international speaker and consultant in the technology and healthcare industries. He currently... Read More →
avatar for Kara DeFrias

Kara DeFrias

White House Presidential Innovation Fellows AlumniWhite House Presidential Innovation FellowsKara’s passion for creating engaging online and offline experiences has brought her to many exciting places including the Super Bowl, the Oscars, TEDx, and most recently, to the White House... Read More →
avatar for John Paul Farmer

John Paul Farmer

Sr Advisor to the US Chief Technology OfficerThe White HouseJohn served as Senior Advisor for Innovation in the White House Office of Science and Technology Policy under President Barack Obama, where he co-founded the Presidential Innovation Fellows program. John previously served... Read More →
avatar for Zac Jiwa

Zac Jiwa

HHS Innovation FellowUS Department Of Health & Human ServicesZachery Jiwa was recently selected as among the first class of Innovation Fellows for the US Department of Health and Human Services where he is focused on designing the infrastructure for Medicaid eligibility under new... Read More →

Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 9ABC
  Interactive, Panel

3:30pm CST

How to Keep EFF & the ACLU Off Your Ass
Make no mistake, privacy is not dead. If it was, privacy snafus wouldn’t still be making headlines. Failing to build in privacy protections is the quickest way to put your company smack in the middle of a PR disaster. Girls Around Me, anyone? When the privacy shit hits the fan, tech reporters want to know what privacy watchdog organizations like the Electronic Frontier Foundation and the American Civil Liberties Union think. If you messed up, we’re going to have something to say and we don’t do kid gloves. The good news is that so many of the privacy-related PR disasters could have been prevented with some simple advance planning. Hear from two of the top people that tech reporters call for comment when there’s a new product that has everyone talking. They will tell you how to plan ahead to avoid privacy & PR nightmares, saving your company time and money while enhancing reputation and building customer loyalty and trust.
View official listing on sxsw.com
Speakers
avatar for Rebecca Farmer

Rebecca Farmer

Communications DirectorACLU of Northern CaliforniaRebecca Farmer has been with the ACLU of Northern California since 2008, and has worked in communications at non-profit organizations for over a decade. At the ACLU she works at the cross-sections of civil liberties issues, including... Read More →
avatar for Rebecca Jeschke

Rebecca Jeschke

Media Rel Dir, Digital Rights AnalystElectronic Frontier FoundationRebecca Jeschke has been with the Electronic Frontier Foundation for seven years as its Media Relations Director and a Digital Rights Analyst, fielding press requests on a broad range of issues including privacy, free... Read More →

Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom EF
  Interactive, Panel

3:30pm CST

Impossible Things on a Shoestring
What happens when big ambition meets limited budgets? A lot, as it turns out. Listen in as Josh Ruben and Vincent Peone (CollegeHumor's resident director/DP team) take us through their experiences as professional filmmakers who’ve made a name for themselves in the Internet video industry and beyond, all while using basic resources that most of us can access.
View official listing on sxsw.com
Speakers
avatar for Vincent Peone

Vincent Peone

Dir / DPClick3x/J+V Films
avatar for Josh Ruben

Josh Ruben

DirClick 3x/J+V FilmsI'm an actor, writer, director, filmmaker. I've been making comedy shorts for CollegeHumor since 2008. I'm on UCB Maude Team, "Onassis." I'm also co-owner of "J+V Films". We write, direct, shoot and create comedy.

Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Austin Suite
  Interactive, Panel

3:30pm CST

Life on the Line: Tweeting the Drug War
In the last decade, news reporting on the U.S.-Mexico border has been decimated by the closing and downsizing of U.S. media organizations, censorship of Mexican media and the explosion of drug violence on the Mexican side of the border. In response, reporters and citizen journalists on both sides of the border have turned to social media, especially Twitter, to seek out information about events in Mexico and report on them. Many have been killed or threatened for using social media.
Learn how journalists and citizen journalists along the border use social media and other tools to report about violence in Mexico and to find missing persons. The panel will be comprised of seasoned reporters and an expert on Mexico and border issues who will talk about the difficulties and successes of covering the region during a challenging time in history.
View official listing on sxsw.com
Speakers
avatar for Melissa Del Bosque

Melissa Del Bosque

Writer/ReporterThe Texas ObserverMelissa del Bosque is a staff writer at The Texas Observer magazine. She specializes in reporting on immigration and the U.S.-Mexico border. Her work has been published in national and international publications including TIME magazine and the Mexico... Read More →
avatar for Sergio Chapa

Sergio Chapa

Interactive MgrKGBT-TVSergio is the Interactive Manager for KGBT-TV whose website has become one of the most popular along the U.S./Mexico border.
avatar for Guadalupe Correa-Cabrera

Guadalupe Correa-Cabrera

Asst ProfessorThe University of Texas SystemDr. Guadalupe Correa-Cabrera is assistant professor and Chair of the Government Department of the University of Texas at Brownsville. Her areas of expertise are Mexican politics, Mexico-U.S. border relations, immigration and organized crime... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 5ABC
  Interactive, Panel

3:30pm CST

Make It Rain with Mobile: Turn Data into Dollars
Of all media companies, consumers use The Weather Channel the most across all platforms - television, online and mobile. Most content producers and advertisers are begging for customer information, but TWC users automatically provide their zip code and other info to be sure they get the most accurate weather data in return. This gives the company a unique view into how local advertising has evolved over the last decade. With 30 million monthly mobile users, The Weather Channel is one of the few publishers with a large enough mobile audience to offer true hyperlocal audience targeting at scale. TWC CEO David Kenny will talk about the rise of hyperlocal and what the industry should expect next. He will detail how brands can now target beyond the ZIP code down to a city block, time of day and relevant message. He will cite mind blowing examples of how major brands like Chevy and Frito Lay are using this technology today...and how it may evolve over the next 10 years.
View official listing on sxsw.com
Speakers
avatar for David Kenny

David Kenny

Chairman & CEOThe Weather Channel

Saturday March 9, 2013 3:30pm - 4:30pm CST
Sheraton Austin, Capitol ABCD
  Interactive, Panel

3:30pm CST

Mobile Saturday: Retail Is Going Mobile
From e-commerce to bricks & mortar retail is going mobile - How to drive revenue with the latest mobile commerce innovations:
Consumers are starting to manage every aspect of their lives from their mobile devices. All of the information they need is only ever a swipe away. Retailers are moving from showrooming fears to actively engaging mobile consumers to win their business in and out of the store. This shift is creating new behaviors and trends as well as a whole new crop of M-Commerce best practices. Learn how companies are taking action to drive mobile commerce today, instead of waiting for the elusive mobile wallet to appear.
Sponsored by Urban Airship.
View official listing on sxsw.com
Speakers
avatar for Joe Beninato

Joe Beninato

GM, Digital WalletUrban AirshipJoe is responsible for the strategy and execution of UA’s digital wallet initiatives. Since graduating from MIT with a degree in aerospace engineering, he has worked with over fifteen startups, serving as founder, employee, investor or advisor. Joe... Read More →
avatar for Wendy Bergh

Wendy Bergh

Sr Dir of Mobile & Digital StrategyWalmartIn her current role as Senior Director of Mobile & Digital Strategy, Wendy is responsible for setting the vision for Walmart’s mobile and digital entertainment strategies globally as well as driving cross-functional alignment and execution... Read More →
avatar for Aaron Emigh

Aaron Emigh

Cofounder & CTOshopkickAaron Emigh is the cofounder and CTO of shopkick, the mobile rewards program for physical–world retail. Shopkick’s partners include Target, Macy’s, American Eagle, Best Buy, Old Navy, Procter & Gamble, and many other major retailers and brands. He previously... Read More →
avatar for Christopher Mason

Christopher Mason

CEO & Co-FounderBranding BrandChris Mason is the co-founder and CEO of Branding Brand, a mobile commerce platform used by leading retailers, including American Eagle Outfitters, Costco, Crate & Barrel, Ralph Lauren, and Sephora. A graduate of Carnegie Mellon University, Mason formed... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm CST
Wanderlust, Wanderlust
  Interactive, Panel

3:30pm CST

Muppets to Mastery: UX Principles from Jim Henson
Jim Henson started working as a puppeteer in 1954, a fair 40-50 years before many of us even considered User Experience as a career. He did, however, take it upon himself to apply many of the core principals that UX Designers are falling love with today (or are at least using as part of our everyday lives). Hang out for a quick dive into the life of Jim Henson, with a view into his work from the perspective of how it pertains to what it is we’re doing today, that promises to even leave Waldorf and Statler happy.
And yes, there will be muppets.
View official listing on sxsw.com
Speakers
avatar for Russ Unger

Russ Unger

UX Design DirGE CapitalRuss Unger is an Experience Design Director for GE Capital Americas where he leads teams and projects in design and research . He is co-author of the book “A Project Guide to UX Design”, “Designing the Conversation”, and the forthcoming “Speaker Camp... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom A
  Interactive, Panel

3:30pm CST

Never Give Up, Never Surrender: Tips from the Pros
Representatives from some of the hottest independent game companies share the secrets of their success. Get an inside glimpse of starting small to making it big. Learn how they manage the pressure to "sell out," and what you can do to carve your own path in the competitive world of electronic games. Moderated by The Guildhall at SMU.
View official listing on sxsw.com
Speakers
avatar for Gary Brubaker

Gary Brubaker

DirThe Guildhall at SMUGary Keith Brubaker was appointed Director of The Guildhall at Southern Methodist University in June 2012. Brubaker has extensive experience in the games industry, having served as a development director, a manager of core technology, and lead programmer. He... Read More →
avatar for Harter Ryan

Harter Ryan

COO, Co-FounderRobot Entertainment IncHarter Ryan, is co-founder and current Chief Operating Officer at Robot Entertainment, located in Plano, Texas. The four year old, 50 person game studio is responsible for developing the award-winning franchises Orcs Must Die! on PC/Steam and... Read More →
avatar for Aaron Thibault

Aaron Thibault

VP of Prod DevMaking insanity the fun thing to do for two decades.

Saturday March 9, 2013 3:30pm - 4:30pm CST
Palmer Events Center, Room 4-5
  Interactive, Panel

3:30pm CST

Nonprofit Journalism: Survival of the Scrappiest
As for-profit news organizations struggle to maintain previous levels of reporting, nonprofit news organizations are proliferating to fill the gap in coverage. These new nonprofit media outlets are experiencing the same problems that longtime nonprofit publications such as The Texas Observer have been tackling for years. (The Observer, a scrappy, watchdog magazine, was founded in 1954.)
Learn how longtime and new nonprofit journalism organizations have managed to win grants for longform, investigative journalism while developing a community of engaged supporters. The panel, including representatives from the Observer and other nonprofit journalism outlets, will explore how to produce high-quality, high-impact work on the cheap and get noticed.
Sponsored by the Knight Foundation.
View official listing on sxsw.com
Speakers
avatar for Jonathan McNamara

Jonathan McNamara

Web EditorThe Texas ObserverJonathan McNamara joined the Observer in 2011. Previously, he worked for Phoenix New Times as the publication’s first web editor. Jonathan holds a Bachelor’s degree from the University of Texas at Austin where he majored in Multimedia Journalism. As... Read More →
avatar for Cherilyn Parsons

Cherilyn Parsons

Dir of Dev & Strategic InitiativesCenter for Investigative ReportingFrom 2008-2012, Cherilyn was Director of Development and Strategic Initiatives for the Center for Investigative Reporting, which grew during that time from a staff of six people to 70. She was directly involved in... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 12AB
  Interactive, Panel

3:30pm CST

Open Source Sex Science & the PSIgasm Project
Our leading scientific institutions are failing to address sexuality with candor or rigor due to pressure from funding sources, journals, and cultural stigma. The resulting gaps in our collective understanding of human sexuality effect each of us, but are especially harmful to marginalized communities.
The PSIgasm Project is an open source hardware project aiming to create sophisticated, inexpensive DIY tools to record physiological data about the human sexual response. We cast custom silicone inserts embedded with sensors to monitor pressure, temperature, heat flow, and blood volume density. This data is streamed wirelessly to a computer and displayed in real time.
By taking the systematic investigation of sexuality out of academia and industry, we gain access to larger and more varied datasets and reduce our dependence on politically motivated funding sources. Crowd funding and DIY communities are now making this plausible on a large scale for the first time.
View official listing on sxsw.com
Speakers
avatar for Maggie Mayhem

Maggie Mayhem

Co-founderMayhem MultimediaMaggie Mayhem is am HIV prevention specialist gone rogue. From 2003-2010 she worked as an HIV test counselor, clinic coordinator, and eventually the HIV Senior Specialist of Larkin Street Youth Services in San Francisco, CA. In 2009 a grant sent her to Bagamoyo... Read More →
avatar for Ned Mayhem

Ned Mayhem

Co-founderMayhem MultimediaNed Mayhem is a physics graduate student who moonlights as a queer porn performer. Ned co-founded the PSIgasm Project in 2010 with his partner and the project's brainparent, Maggie Mayhem. When they aren't hacking dildos to quantify arousal response, Ned... Read More →

Saturday March 9, 2013 3:30pm - 4:30pm CST
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

3:30pm CST

Pop (Up) Culture
Deliberately temporary, often housed in once-blighted spaces, and enabled by social and mobile technologies, pop ups are disrupting the retail experience and revitalizing our neighborhoods.
In the last year, the vacancy rate of commercial space in the US has plateaued. Online retail giants, such as Amazon and Apple are continuing to move the average shopping experience from High Street to our desktops, tablets and phones.
Pop ups are a growing trend in urban centers across the US, such as New York and San Francisco. Food and retail entrepreneurs are bootstrapping their way into whatever ground level space they can get - from street corners, to food trucks to established stores and restaurants. These pop ups are not just selling products. They’re selling experiences. The one thing you can’t add to your online shopping cart.
The question looms: As retail inventory continues to move online, what are the growing opportunities for pop ups to occupy our cities?
View official listing on sxsw.com
Speakers
avatar for Annika Dubrall

Annika Dubrall

Strategic SourcingGap IncAnnika is currently Logistics category manager and Sustainability lead at Gap, Inc.'s Strategic Sourcing Group. She manages large procurement projects across brands, with an eye for hard savings as well as social and environmental impact.
avatar for Patrick Keenan

Patrick Keenan

Co-Founder – SQFTSQFTPatrick is a co-founder of Square Foot(yoursqft.com) and excited about the future of the main street. Intrigued by how new technology will shape our public spaces, he's been working hard to sketch out a new place for creativity and serendipity in our increasingly... Read More →
avatar for Brian De Lowe

Brian De Lowe

PrincipalThe Kor GroupAs Principal at The Kor Group, a privately held real estate investment, development, and management firm, Brian De Lowe leads corporate strategy, partnerships & collaborations, and the sourcing and execution of acquisitions. Since 2004, Brian has successfully... Read More →
avatar for Tina Santiago

Tina Santiago

User Experience DesignerHot Studio IncTina is a User Experience Designer at Hot Studio, an experience design firm based in San Francisco and New York. She's also a co-founder of SQFT ("square foot") a start-up that connects retail entrepreneurs with idle spaces.


Saturday March 9, 2013 3:30pm - 4:30pm CST
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

3:30pm CST

Revealing Basketball's 10 Hidden Positions
For as long as basketball has been played, it’s been played with five positions. But through topological data visualization, Muthu Alagappan discovered the 10 positions hidden among them, with the power to help even the Charlotte Bobcats improve their lineup and win more games.
Jeff Beckham is a contributor to Wired's sports blog, Playbook, where we wrote about Alagappan's award-winning work. Alagappan is a basketball fan who works at Ayasdi, a data visualization company in Palo Alto founded by Stanford mathematicians. Ayasdi specializes in visualizing the shape of data, transforming huge amounts of information into beautiful interactive networks that instantly uncover hidden patterns, like which genetic markers best indicate a likelihood of ovarian cancer. It's called topological data analysis, and it can be applied to sports, too.
Come hear how Alagappan did it and what else he's uncovered in the data since his first discoveries.
View official listing on sxsw.com
Speakers
avatar for Muthu Alagappan

Muthu Alagappan

ConsultantAyasdiI'm a consultant at Ayasdi, a data visualization startup in Palo Alto that creates amazing software to find insights in big data. I've been a lifelong basketball fan, and in the past 18 months, I have researched, spoken about, and consulted NBA teams on basketball... Read More →
avatar for Jeff Beckham

Jeff Beckham

AuthorJeff BeckhamI'm a contributor to Playbook, Wired's sports blog. I'm also the communications manager for AT&T's Consumer Digital Experience division, working to tell the digital team's story to anyone who will listen.


Saturday March 9, 2013 3:30pm - 4:30pm CST
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

3:30pm CST

Talking with the 'Jon Stewart of the Arab World'
Dr. Bassem Youssef is an Egyptian cardiothoracic surgeon turned political satirist who launched a wildly popular political talk show on YouTube from his apartment in the wake of the Egyptian revolution in 2011. Youssef, dubbed the "Egyptian Jon Stewart", has gained a worldwide following on YouTube and is a voice for free expression around the Arab world. His show has more than 80 million views on YouTube and it continues to grow. Hear what he has to say about the evolving roles of comedy, satire, and entertainment in a post Arab Spring Middle East.
View official listing on sxsw.com
Speakers
MA

Maha Abouelenein

Head of Communications & Public Affairs Middle East & North AfricaGoogle
avatar for Bassem Youssef

Bassem Youssef

Host, AlBernameg TV showQSoft VideosBassem Youssef Bassem Youssef, dubbed the Jon Stewart of the Arab World, is the host of popular TV show Al Bernameg. In March 2011 and after 8 weeks of Mubarak stepping down from power, Bassem Youssef uploaded his B+ Show episode on YouTube. The... Read More →

Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 6AB
  Interactive, Panel

3:30pm CST

The Mobile 2nd Screen in Video Games & Beyond
You are on the verge of an entertainment revolution in your own living room. Convergence of mobile and tethered devices will continue to play a fascinating role in the growth of the entertainment industry. This session will seek to discuss the trends and implications of the use of a second screen (smartphone, tablet, etc...) in video games and other entertainment settings. How will your trusted mobile device change how you consume content? Come prepared to learn, but, you know, don't use your second screen while we're talking...there will be a quiz at the end.
View official listing on sxsw.com
Speakers
avatar for Steve Carlin

Steve Carlin

Sr Dir of Strategic MktgUbisoftSteve Carlin is the Senior Director, Strategic Marketing for Ubisoft, the third largest video game publisher in the world. Based in Ubisoft’s San Francisco office, he oversees the consumer products groups as well as the shopper marketing and insights... Read More →
NS

Neil Sharma

VP & General MgrSamsung Telecommunications America

Saturday March 9, 2013 3:30pm - 4:30pm CST
Palmer Events Center, Room 1-2
  Interactive, Panel

3:30pm CST

The Rise of Contextual Social Networks
Social networks rise and fall as people try to find a site that satisfies their social needs, and the “one-size fits all” networks may no longer hold the value that they did when you first signed up. Are hourly updates from a childhood friend you're long out of touch with actually relevant? Do you want to share personal updates with your co-workers? People are feeling overwhelmed by the amount of information they are being inundated with and are looking for truly social experiences that enable them to make meaningful connections with the people and communities that matter to them. Contextual social networks are giving people the experiences and relationships that originally drew them to social networks: having a private online network catered to shared interests. Is this a new era of social networks? This diverse panel of social networks share how contextual platforms foster meaningful interactions based on real relationships, shared interests, activities and even around neighborhoods.
View official listing on sxsw.com
Speakers
avatar for Sarah Leary

Sarah Leary

Co-Founder & VP MktgNextdoorSarah is Co-Founder and Vice President of Marketing at Nextdoor.com. Prior to Nextdoor, Sarah worked at Benchmark as an Entrepreneur in Residence. Sarah also previously served as Vice President of Marketing at Shopping.com, where she led the effort to create... Read More →
FL

Francesca Levy

EditorLinkedIn Today
avatar for Ryan Roslansky

Ryan Roslansky

Head of Content ProductsLinkedIn

Saturday March 9, 2013 3:30pm - 4:30pm CST
Sheraton Austin, Capitol EFGH
  Interactive, Panel

3:30pm CST

UK Demo Day
Be the first to know about the best technology coming from the other side of the pond at the Start-Up Village’s UK Demo Day. Come mix, mingle, and meet those that lead the largest entrepreneurial community in Europe – UK start-up companies. We will be showcasing 20 of the UK’s best new technology ventures as they demo their products and look to meet potential partners, investors, clients, and you. Stop in to feast on drinks, snacks and cutting edge innovation that will leave you hungry for more. And you might learn a cool British phrase or two.
View official listing on sxsw.com
Saturday March 9, 2013 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon D
  Interactive, Panel

3:30pm CST

Unlocking Energy Data: The Green Button
In early 2012, then-U.S. CTO Aneesh Chopra challenged utilities across the country to develop a “Green Button,” that provides detailed customer usage information available for download in a simple, standard format. Utilities answered the call of the White House, committing to give users access to their data. From charts to graphs to widespread energy-based social games, applications educated and motivated consumers to participate in improving energy efficiency.
This session will recount how the administration leveraged the “power of the pulpit” to compel utilities to open data to their customers. And, it will highlight some of the most compelling use cases that have emerged in the new era of open energy data.
Finally, the session will give a vision of the future of open energy data and inspire application developers to participate in creating new, innovative apps to better connect people and their energy usage.
View official listing on sxsw.com
Speakers
avatar for Justin Segall

Justin Segall

Founder & EVPSimple EnergyJustin Segall is the Founder and Executive Vice President of Simple Energy, an energy customer engagement software company based in Boulder, CO. Simple Energy’s Customer Engagement Platform engages utility customers to provide measurable and verifiable... Read More →
NS

Nick Sinai

Senior AdvisorExecutive Office Of The President - Office Of Science And Technology Policy

Saturday March 9, 2013 3:30pm - 4:30pm CST
Austin Convention Center, Room 10AB
  Interactive, Panel

3:30pm CST

Vinod Khosla,Dave McClure, & the CTO of the USA!
YO STARTUPS - JOIN THE MOST POPULAR TECH EVENT @ SXSWi! Come hang with Dave McClure, Eric Ries, & 1,000 tech startups + influencers for a day of tactical case studies & inspiring keynotes about what it actually takes to build a killer startup...featuring some of the most important entrepreneurs + innovators in tech today. CHECK IT OUT > leanstartupsxsw.co
View official listing on sxsw.com
Speakers
DM

Dave McClure

Founding Partner500 Startups
avatar for Todd Park

Todd Park

CTOUS CTO The White House
avatar for Ross Snyder

Ross Snyder

Staff Software EngineerEtsyRoss arrived at Etsy in March 2010, where he was a founding member of the Core Platform Team and, later, the Payments Team. In those three years he's enjoyed a front-row view of Etsy's evolution from a successful medium-sized startup to a burgeoning global... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

3:30pm CST

Which Comes First: The Story or the Money?
Austin and Central Texas are exploding with startups and startup events like Startup Week, pitch competitions and demo days, building an identity as a hub for tech entrepreneurship. What gets covered impacts what succeeds and many outlets only cover the big events or investments. What gets covered also impacts the way the nation sees what’s going on in the Austin and Central Texas startup world. This panel will examine how the local media sees its role in the Austin startup ecosystem, and what the startup world wishes the media did differently.
View official listing on sxsw.com
Speakers
KL

Kirk Ladendorf

ReporterAustin American-Statesman
avatar for Susan Lahey

Susan Lahey

ReporterSilicon Hills NewsSusan Lahey has been a business journalist for decades, starting at the Kansas City Star and working for many regional and national publications. She's covered the Austin startup scene for Austin startup digital newspaper Silicon Hills for two years.
avatar for Bryan Menell

Bryan Menell

Co-FounderAustin Tech Happy HourA finalist for Ernst & Young's Entrepreneur of the Year award, Bryan has 20 years of experience founding and growing Exact Systems (1991), Perficient (NASDAQ: PRFT) (1997), and Fusion Learning Systems (2001).
CP

Colin Pope

EditorAustin Business Journal

Saturday March 9, 2013 3:30pm - 4:30pm CST
Hilton Austin Downtown, Austin Chamber Offices
  Interactive, Panel

3:30pm CST

Why Your Brain Needs Negative Feedback
There is beauty in the brain's electric, neural storm when it knows what you’re doing just isn’t good enough. Yet many people abhor criticism, direct conflict resolution, or a task that truly challenges their brains. Generations have grown up with a never-ending supply of trophies, and this constant positive feedback can have an adverse effect on the way our brains function. We often forget our brains are wired for the type of survival where conflict and struggle are the norm. As a result, when it comes to the brain and feedback, negative is more revealing than positive. Scientific research confirms that negative feedback can be stronger, more effective and requires more thinking and neural processing than positive. Too much positivity can actually re-wire the brain, making people less tolerant of risk, criticism, and even creativity. This session will help shed light on the science of negativity, and the direct implication it has on experiential design, culture, and innovation.
View official listing on sxsw.com
Speakers
avatar for Niki Weber

Niki Weber

EVP, Prod Mktg & InnovationsBrainSportDriven by a restless curiosity and a passion for all things digital, Niki Weber has spent the past twelve years designing and developing innovative, emotive, and physical brand experiences. With a unique multi-disciplinary background in planning... Read More →

Saturday March 9, 2013 3:30pm - 4:30pm CST
Omni Downtown, Lone Star
  Interactive, Panel

3:30pm CST

Your Desk Job Makes You Fat, Sick & Dead
With the technology to support mobile workstyles and a remote workforce, why are any of us still caught in the quagmire of the daily commute to our deadly desks, and will we ever see the day where big business decides to kill the office instead of its workers? The answer is YES! And it’s already happening. A revolution in remote work is afoot (startups take note!) In this session we’ll look at the facts about “workshifting” and remote workers and why it's the healthy choice for your business and humanity.
View official listing on sxsw.com
Speakers
avatar for Jon Froda

Jon Froda

Dir of Brand StrategyPodio (Citrix)As Co-founder and Director of Brand Strategy for Citrix Podio, Jon Froda is a global leader in driving organizational change through the adoption of cutting edge collaboration tools. A former career musician turned entrepreneur, Jon spent years researching... Read More →
avatar for Richard Leyland

Richard Leyland

CEO & FounderWorksnugRichard Leyland is an entrepreneur, writer and commentator on workplace technology trends. Richard has written for the BBC, PwC, Nokia, Toshiba and others, focusing on the impact of technology on how we live and work. Richard is the founder of WorkSnug, a global... Read More →
avatar for Kate Lister

Kate Lister

PresGlobal Workplace Analytics/Telework Research NetworkWe consult with public and private sector employers and communities to help them both understand and communicate the business case for alternative workplace/workforce strategies such as telework, flexible work, hoteling, etc... Read More →
avatar for Cali Williams Yost

Cali Williams Yost

CEO & FounderWork+Life Fit IncCali Williams Yost has been pioneering ways to manage work and life in the new economy for nearly two decades. As a consultant, speaker, and CEO and founder of the Flex+Strategy Group/Work+Life Fit--and one of Mashable’s Top 14 Career Experts on Twitter—she's... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm CST
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

5:00pm CST

Anarchist to Sell-Out: Punks Make Better CEOs
Nathan Martin is the CEO of innovation studio Deeplocal, best known for the creation of the Nike Chalkbot street painting robot seen at the Tour de France. Before working for brands, Nathan screamed in a touring metal band called Creation is Crucifixion and plotted subversive pranks with the art collective Carbon Defense League. From hacking the Nintendo Gameboy to trading sex for votes to barcode swapping, Nathan has been down more than a few questionable roads that have resulted in attacks from organizations like the FTC. Nathan will talk about how his past as a subversive artist has influenced how he runs his for-profit business.
View official listing on sxsw.com
Saturday March 9, 2013 5:00pm - 6:00pm CST
Omni Downtown, Austin
  Interactive, Panel

5:00pm CST

Ask The Mentors: How to Startup in Austin
The Austin tech scene is booming, more and more companies are considering laying down their roots in the capital city. With a top research university, business-friendly tax incentives, and an awesome startup-friendly culture (not to mention the breakfast tacos and the barbecue), startups find fertile ground in Austin.
But where do new entrepreneurs start? How do you assemble an awesome team? What do you do when it’s time to start hiring? What tax regulations will you have to navigate in your industry? How do you set up your finances? What do you do after you raise a round of funding? What does a go-to-market strategy look like, and how do you convey your message to the media?
In this panel we’ve put together a group of sage mentors in PR and marketing, accounting, law and HR from the Austin startup community to answer your questions. Through an open conversation we will discuss the local secrets, tools and resources that can help your business thrive and grow.
View official listing on sxsw.com
Speakers
avatar for Steve Burt

Steve Burt

Managing Dir9gauge Partners LlcSteve Burt currently serves as Managing Director of 9Gauge Partners, LLC, an Austin, Texas based financial consultancy employing proprietary business intelligence and analytical tools and methodologies to help clients tackle complex business problems... Read More →
PH

Paul Huggins

PartnerKHRG LLP
KL

Kevin LaHaise

VPJones Dilworth Inc
avatar for Caroline Valentine

Caroline Valentine

PresidentValentineHR

Saturday March 9, 2013 5:00pm - 6:00pm CST
Hilton Austin Downtown, Austin Chamber Offices
  Interactive, Panel

5:00pm CST

BABY GOT (FEED)BACK: Measuring up with Hubspot, Sharethrough + Hotel Tonight
YO STARTUPS - JOIN THE MOST POPULAR TECH EVENT @ SXSWi! Come hang with Dave McClure, Eric Ries, & 1,000 tech startups + influencers for a day of tactical case studies & inspiring keynotes about what it actually takes to build a killer startup...featuring some of the most important entrepreneurs + innovators in tech today. CHECK IT OUT > leanstartupsxsw.co
View official listing on sxsw.com
Speakers
JA

Jessica Alba

FounderThe Honest Company
DG

Dan Greenberg

FounderSharethrough
avatar for Kathryn Minshew

Kathryn Minshew

Founder & CEOThe Daily Muse
DS

Dharmesh Shah

Co-founder & CTOHubspotFounder and CTO, HubSpot Blogger at OnStartups.com
avatar for Sam Shank

Sam Shank

Co-Founder & CEOHotelTonightA travel-obsessed serial entrepreneur, Sam previously founded and was CEO of DealBase.com, a travel deals search engine, and was CEO of TravelPost.com, a hotel reviews site. SideStep acquired TravelPost.com and Sam stayed on as VP of business development... Read More →

Saturday March 9, 2013 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

5:00pm CST

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Speakers
JH

Joan Harrell

Trinity United Church Of Christ

Saturday March 9, 2013 5:00pm - 6:00pm CST
Hilton Garden Inn, Colorado
  Interactive, Panel

5:00pm CST

Breaking Out of Prison: Future of Incarceration
While traditional prisons have served a vital role in our criminal justice system, they have become overcrowded, costly, and often ineffective at meeting their goals.
But what if an alternative was possible? Imagine a virtual incarceration system that integrates advanced risk modeling, smart mobile technology, behavioral economics principles, and geospatial analytics to create a new ecosystem of monitoring and support. By combining these cutting-edge technologies and trends, it is possible to scale the best elements of existing alternatives to achieve superior outcomes for lower costs.
"Breaking out of Prison" paints a bold new vision for how this virtual system would look, feel, and operate from a variety of perspectives - a judge using predictive analytics to make sentencing decisions; an inmate navigating pro-social behavior apps on his smartphone; a case manager using social networks and location-based platforms to monitor offenders; and ultimately, all of society.
View official listing on sxsw.com
Speakers
avatar for Alan Holden

Alan Holden

Sr ConsultantAdvocacy4me.comAn experienced public speaker, facilitator, and entrepreneur, Alan’s interests lay at the intersection of strategy and innovation. He has published numerous papers focused on envisioning how emerging tools and technologies can be used to solve complex... Read More →
avatar for Carmen Medina

Carmen Medina

Rebel at WorkRebels At WorkCarmen is a Recovering Fed (recoveringfed.com) and a Rebel at Work (rebelsatwork.com) She retired in 2010 from a 32-year career at CIA. Today she cares about making sense of a quickly-evolving world, helping Rebels at Work, understanding meaning in a connected... Read More →
avatar for Kara Shuler

Kara Shuler

Sr ConsultantDeloitteKara's work focuses on the intersection of strategy and innovation. She is an alumna of Deloitte's public sector innovation and development program called GovLab. During her GovLab fellowship, Kara completed research projects about new models of incarceration... Read More →
avatar for John Vanyur

John Vanyur

OwnerJohn M Vanyur Consulting ServicesJohn M. Vanyur, Ph.D. is the owner of John M. Vanyur Consulting Services which provides expertise and training in correctional and detention management. The company’s clients include a number of federal and state government agencies and private... Read More →


Saturday March 9, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 5ABC
  Interactive, Panel

5:00pm CST

Curbing Crime with Data Extraction & Ontologies
Human activity – good and bad, legal and criminal, ethical and unethical – has become increasingly bound up in data-driven systems. For organizations of all kinds – government, non-profit, businesses – discovering bad behavior when it first occurs, and stopping it in its tracks, is becoming vital to global reputations. In this panel, we’ll look at the practical use of data extraction, ontologies, and the semantic web to detect patterns of misconduct early. We’ll see live examples of how historical and transactional data can be scanned in its native format and language to uncover patterns that provide true predictive analytics and artificial intelligence.
View official listing on sxsw.com
Saturday March 9, 2013 5:00pm - 6:00pm CST
Omni Downtown, Capital Ballroom
  Interactive, Panel

5:00pm CST

Designing for User Generated Chaos
Chaos is inevitable in any badly designed system. With an increasing number of websites building on real world communities and user generated contributions, the importance of good layout design and quality control cannot be overlooked.
The focus of this proposed SXSW Interactive panel is to explore and highlight some of the pitfalls and solutions that are encountered when developing a website which contains user generated contributions.
The format of the panel will be case studies from various high profile websites, followed by an interactive element, exploring some of the audience’s own difficulties and suggestions.
The underlying aim of the session is to help the audience understand and get to grips with some of the challenges associated with user generated websites. As a result of attending the session, participants should be armed with effective tools and techniques to design a better user experience and information architecture.
View official listing on sxsw.com
Speakers
avatar for Natalie Downe

Natalie Downe

Co-Founderlanyrd.com
avatar for Nico Perez

Nico Perez

CofounderMixcloud• Co-founder of Mixcloud - an award winning Internet radio startup • Young Advisor to EU Commission Vice President Kroes on the Digital Agenda for Europe • Mentor at The Founder Institute • RSA Fellow • Masters in Aeronautical Engineering from Cambridge... Read More →
avatar for Jan Senderek

Jan Senderek

Founder & CEOFyleYC Alum, founder of Fyle (www.getfyle.com) and Popset (www.popset.com) - I am photos, music, cards, boards (water, snow and land). I eat almonds every day.


Saturday March 9, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Ballroom BC
  Interactive, Panel

5:00pm CST

Flash Flood! Good, Bad & Ugly Product Frenzies
Flash demand -- a catchy term synonymous with “Be careful what you wish for.” It is a new reality in an instant-gratification world, a blindside hit to retailers who have no idea a product has suddenly become the latest media-fueled must-have. It’s happened with products that don’t even exist like the red Swingline stapler with a starring role in “Office Space.” And while demand with no product is bad, and too much demand with not-enough product isn’t much better, if you know it’s coming flash demand can really rock the bottom line – in a good way. Start-ups and big retailers alike are figuring out the flash demand equation today, including which strategies to employ and what technologies to embrace. Attendees will walk away better prepared to deal with the impacts of social media and the deluge in data on demand, and recover from the flood if it all goes bad.
View official listing on sxsw.com
Speakers
avatar for Cathy Choi

Cathy Choi

Dir, Social MediaSephora
TC

Tracy Chu

Dir Prod MgmtWalmartLabs
MD

Mike Dauber

PrincipalBattery Ventures
avatar for Aarthi Ramamurthy

Aarthi Ramamurthy

Entrepreneur-In-ResidenceTrue&Co


Saturday March 9, 2013 5:00pm - 6:00pm CST
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

5:00pm CST

Hacking Cities for a Better, Sustainable Tomorrow
U.S. cities, often resource-strapped and perceived as slow to adapt, are not known as havens for digital innovation. However, leaders are emerging in and outside government institutions that are passionate about applying web-based technologies to address this reputation. Cities, overcoming budgetary roadblocks with digital solutions, are increasing engagement and enhancing efficiencies to improve civic accountability and management. Costly infrastructure investment is still a hurdle most cities can’t climb, but the most impactful innovation, not tied to big government or global corporations, is often driven by inspired individuals looking to solve problems in their communities: a neighborhood watch mobile application or a tool that makes better commute options accessible. Join us to discuss this emerging wave of place-based, localized innovation, spurred through a convergence of public, private and nonprofit efforts, to create smarter, more sustainable cities – one app at a time.
View official listing on sxsw.com
Speakers
avatar for Erika Diamond

Erika Diamond

VP Community SolutionsRecyclebankErika is the Vice President of Community Solutions at Recyclebank, a NYC based company that rewards people for taking every day green actions with discounts and deals from local and national businesses. She currently heads up the community focused... Read More →
RH

Rachel Haot

Chief Digital OfficerCity of New York
avatar for Abhi Nemani

Abhi Nemani

Dir of StrategyCode for AmericaAbhi Nemani is the Chief of Staff at Code for America, a national non-profit dedicated to reinventing government for the 21st century. Abhi has led CfA’s strategic development and growth, including the development of multiple new programs including... Read More →
avatar for Bryan Walsh

Bryan Walsh

Sr EditorTime MagazineI'm a senior editor for TIME magazine, focusing on international affairs. I also cover energy and environmental issues for the magazine.

Saturday March 9, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 9ABC
  Interactive, Panel

5:00pm CST

Hooking Up Happier: Design Insight from Grindr
Grindr, the popular location-based app for men seeking men, started four years ago and now has a user base of five million. The service continues to grow at a rapid pace—in spite of new direct competitors like Scruff and Jack'd cropping up, and existing sites like OKCupid adding geo-location.

While Grindr is less known than other locative services like Foursquare, it is often recognized as one of the best services for socially connecting its users. At the same time, services like Grindr aren't without discontent. Many users are discouraged by their interactions, at turns coarse, unsatisfying, or — worse — absent.
This talk provides context for Grindr's success and presents the service through the lens of a game designer — reasonable considering many consider hooking up a game anyhow. Drawing from research, the talk will suggest how design impacts the rules of the game, the best strategies for successful meetups, and what designers for locative services could learn from Grindr.
View official listing on sxsw.com
Speakers
avatar for Jaime Woo

Jaime Woo

Writer/Festival OrganizerGamercamp.caJaime woo is a Canadian writer, festival organizer, and game designer.

Saturday March 9, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 10AB
  Interactive, Panel

5:00pm CST

How Sojo Studios Is Bettering the World via Cloud
In 2011, Sojo Studios announced its first online social game, WeTopia, which was designed to be part of a free series of Facebook games allowing players can create villages and help their neighbors.
Hear how WeTopia, a game that has drawn huge celebrity partners, including Ellen DeGeneres, Justin Bieber, Save the Children, BuildOn, the Children's Health Fund, and investors like Esther Dyson, was built in the cloud, and how their cloud platform has been the underlying success of the rapid growth of the game.
Sponsored by Sojo Studios / Rightscale.
View official listing on sxsw.com
Speakers
UB

Uri Budnick

Cloud EvangelistRightScale
JF

Josh Fraser

VP of Business DevRightScale
KV

Keith Vidal

Biz DevRightScale


Saturday March 9, 2013 5:00pm - 6:00pm CST
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

5:00pm CST

How TV & the Internet Are Converging on TMZ
I would like to talk about how to program for the convergence of the Internet and television. In 5 years both mediums will be obsolete. The box we have at home -- call it Intervision -- will service our appetite for entertainment and information, and there will be no need to distinguish between TV and online.
The challenge is to produce programming using ASSETS from TV and the Internet. We are doing that now with TMZ Live -- it's a blend of TV and online and it's already finding a cross-platform audience.
I'd like to share our experience in creating Intervision programming for the future.
View official listing on sxsw.com
Speakers
avatar for Harvey Levin

Harvey Levin

Exec ProducerTMZA prominent producer, investigative reporter, and attorney, Harvey Levin serves as Executive Producer of TMZ, TMZ Live and TMZ.com


Saturday March 9, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 18ABCD
  Interactive, Panel

5:00pm CST

Indy Gaming: Why Publishers Must Evolve or Die
The video game business is currently undergoing an upheaval similar to the one that shook the movie business in the 1970s. Enabled by new technologies and new platforms, independently produced and distributed games are no longer just a sideshow to the main attraction coming from the incumbent console publishers; rather, these indy games are competing directly and successfully with mainstream games for audience and dollars, and they are putting tremendous pressure on the incumbent publishers to evolve or die. This session will examine the rise of the new independent game paradigm and focus on the central problem facing the business: what is the nature of publishing in a highly-distributed, low-friction online gaming world?
View official listing on sxsw.com
Speakers
avatar for Roy Bahat

Roy Bahat

ChairmanOUYA IncWorking on a new thing. OUYA backer zero and, now, chairman. Ran IGN Entertainment at News Corporation for five years. Teaching the media course at Berkeley (Haas and Information School).
avatar for Jenova Chen

Jenova Chen

Founderthatgamecompanya.k.a. Xinghan Chen or 陈星汉
avatar for Ben Cousins

Ben Cousins

GMDeNABen Cousins is a games industry veteran with more than 13 years of experience and in 2013 he started developing his ninth free-to-play game. At DeNA’s Stockholm-based Scattered Entertainment studio he is leading a team developing freemium mobile games aimed at core console... Read More →
avatar for Mitch Lasky

Mitch Lasky

General PartnerBenchmarkMitch Lasky has spent more than two decades in the mobile gaming, new media and interactive entertainment business. Prior to joining Benchmark, Mitch served as executive vice president of Mobile and Online at Electronic Arts. Previously, he was chairman and... Read More →

Saturday March 9, 2013 5:00pm - 6:00pm CST
Palmer Events Center, Room 4-5
  Interactive, Panel

5:00pm CST

Michael Pachter's Gaming State of the Union 2013
Michael Pachter of Wedbush Securities and Pach Attack, will discuss the state of the game industry, including the emergence of mobile and social games, the rise of online multiplayer, what to expect from the next generation of consoles, and evolving business models that may impact consumer behavior.
View official listing on sxsw.com
Speakers
MP

Michael Pachter

Research AnalystWedbush Securities

Saturday March 9, 2013 5:00pm - 6:00pm CST
Palmer Events Center, Room 1-2
  Interactive, Panel

5:00pm CST

Mobile Saturday: Seamless Customer Experiences
Satisfy the connected consumer's multi-screen way of life: Create a seamless customer experience across the device spectrum:
Today's consumers are constantly connected, moving from smartphone, to computer, to TV, to tablet, back to smartphone. They may be moving from device to device but their intentions don't change. And regardless of which device they use or how they move across the device spectrum, they expect you to deliver a consistent, seamless experience. Find out how you can connect the screens to reveal the right picture every time a customer engages your brand.
Sponsored by Urban Airship.
View official listing on sxsw.com
Speakers
avatar for Jeremy Black

Jeremy Black

Director, RetailXtreme LabsIn his role as Director of Business Development at Xtreme Labs, Jeremy helps retail and CPG brands build solutions for their multi-channel environments. He has over six years of experience finding the right solutions for traditional retailers to deploy and... Read More →
avatar for Verity Crush

Verity Crush

Senior Manager, Global CRM InnovationHotels.com
RT

RJ Taylor

Vice President, Mobile ProductsExactTarget


Saturday March 9, 2013 5:00pm - 6:00pm CST
Wanderlust, Wanderlust
  Interactive, Panel

5:00pm CST

New Aging: Design for the Older Gets Wiser
We are aging but are we aging well? There are currently 17,000 nursing homes in America, and the same number of reasons not to move into them. These facilities could be construed as little more than warehouses for the elderly; they cut people off from society. So how do we not only restore the dignity in aging, but make it fun? New Aging is an initiative to provoke new ideas and bring together creative thinkers and doers to reimagine the potential in aging. This panel will address aging by focusing on the latest advances in technology, care, and aging trends. We will highlight leading-edge design solutions, including BOOM, a bold new community for the 21st century. Leaders within and outside of the design profession will provide the professional and visionary foundation leading to the development and publication of the New Aging Book, which will forever change how we think about growing old.
View official listing on sxsw.com
Speakers
avatar for José Colucci

José Colucci

Dir, Health & WellnessIDEO
SG

Sari Gilman

Kings Point Documentary
avatar for Matthias Hollwich

Matthias Hollwich

Co-Founder HWKNHWKNMatthias Hollwich, SBA, is a registered European Architect, and cofounder and principal of Hollwich Kushner (HWKN) and cofounder of Architizer. Before starting his own enterprises he worked at OMA in Rotterdam, Eisenman Architects and Diller+Scofidio in New York... Read More →
avatar for Hunter Tura

Hunter Tura

Pres & CEOBruce Mau DesignHunter Tura is the President + CEO of Bruce Mau Design (BMD), where he is responsible for driving global growth in all business sectors and expanding the legacy of the BMD brand. He has taken on the task of advancing BMD’s role in the conversation around... Read More →


Saturday March 9, 2013 5:00pm - 6:00pm CST
Omni Downtown, Longhorn
  Interactive, Panel

5:00pm CST

New Opportunities for Hardware Innovators
In a world where VCs often shy away from funding hardware inventions, entrepreneurs are finding new ways to ensure hardware innovation makes a comeback. Start-ups were afforded new flexibility in how they raise funds when the JOBS Act was signed last year. There's now greater potential to fuel entrepreneurs inventing new devices, especially when considered with the growing power to build even the most complicated prototypes in an easy, affordable way. Not only are hardware entrepreneurs leading the maker movement, but they are also getting noticed thanks to makerspaces like TechShop workshops that provide members with affordable access to prototyping tools, classes and design software like Autodesk. Those same hardware inventions built at TechShop locations are also getting off the ground with crowd-funding support from sites like Kickstarter, proving that with the right mix of creativity, community, and tools, innovators everywhere can find new opportunities in hardware.
View official listing on sxsw.com
Speakers
avatar for Jesse Harrington Au

Jesse Harrington Au

Maker AdvocateAutodeskPosition: Maker Advocate @ Autodesk Enabling makers, tinkerers and hobbyist to discover Computer Aided Design.
avatar for Adam Ellsworth

Adam Ellsworth

Co-FounderPrototankAdam Ellsworth co-founded 8 Bit Lit, which makes retro video-game themed lamps, and ProtoTank, a startup focused on rapid prototyping and product development.  
avatar for Mark Hatch

Mark Hatch

CEOTechShop
avatar for Mitzi Montoya

Mitzi Montoya

Vice Provost & DeanArizona State University College Of Technology & InnovationMitzi M. Montoya (PhD Marketing and Statistics, BS General Engineering, Michigan State University), is Vice Provost and Dean of the College of Technology & Innovation. She is responsible for advancing the... Read More →


Saturday March 9, 2013 5:00pm - 6:00pm CST
Omni Downtown, Lone Star
  Interactive, Panel

5:00pm CST

NewsBots
As maker culture and hardware hackers merge the physical and the digital in new ways, this panel explores the potential for Internet-enabled things to help humans to gather, distribute, and understand news Sponsored by the Knight Foundation.
View official listing on sxsw.com
Speakers
avatar for Sean Bonner

Sean Bonner

Co-founderSafecastAs co-founder and global director of Safecast (an open global sensor network currently monitoring radiation levels in Japan), Sean spends a lot of time thinking about maps and data these days. He co-founded Coffee Common (an educational brand launched at TED 2011... Read More →
avatar for Colleen Macklin

Colleen Macklin

Assoc ProfessorParsons The New School for DesignColleen Macklin is a game designer, an Associate Professor in the school of Art, Media and Technology at Parsons The New School for Design and Director of PETLab (Prototyping Education and Technology Lab), a lab focused on developing... Read More →
avatar for Dan Sinker

Dan Sinker

DirKnight-MozillaDirector of the Knight-Mozilla OpenNews project, author of @MayorEmanuel, founder of Punk Planet magazine (RIP).
JW

Jeffrey Warren

Research DirPublic Laboratory

Saturday March 9, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 12AB
  Interactive, Panel

5:00pm CST

Platforms for Haunting: The Talking Dead
The relationship between death and technology is as old as human civilisation; from cenotaph to facebook memorial, industries have been built on our desire to remember and be remembered. Technology now enables us to create spine-chilling immersive experiences; allowing us to embody the worlds of our ancestors, enter our ghost stories and even plan a little post-mortem haunting ourselves. We want to move the conversation beyond discussions of data legacy to ask whether we can engender a new form of history, one that allows us to interact with the dead.
Bringing together experts in human remains, memorialisation and new technology this Panel will explore our relationship with mortality in a digital age. The discussion will draw on recent projects which have used new technology to augment cemeteries, populate historic sites with ghosts of their past and instigate twitter conversations with a 1,610 year old woman.
View official listing on sxsw.com
Speakers
avatar for Tim Cole

Tim Cole

Sr Lecturer in Social HistoryUniversity of BristolTim Cole is Professor of Social History at the University of Bristol. His research interests are in landscapes of history and memory. He is particularly interested in Holocaust landscapes, and has written widely on the histories, geographies... Read More →
avatar for Lucy Heywood

Lucy Heywood

Co-Artistic DirStand + Stare CollectiveLucy Heywood is Co-Artistic Director of Stand + Stare, an immersive theatre and interactive design company. She and her brother Barney Heywood create automated experiences, often based on archival material, and immersive performances. They are... Read More →
avatar for David Kirk

David Kirk

Sr Lecturer in Experience Centred DesignCulture LabDr. David Kirk is Senior Lecturer in Experience-Centred Design at Newcastle University, UK. His research is in the area of Human-Computer Interaction (HCI) studying the design of interactive (computational) technologies.
avatar for John Troyer

John Troyer

Deputy DirThe Centre for Death and SocietyDr. John Troyer is the Deputy Director of the Centre for Death and Society at the University of Bath. His interdisciplinary research focuses on contemporary memorialisation practices, concepts of spatial historiography, and the dead body’s... Read More →


Saturday March 9, 2013 5:00pm - 6:00pm CST
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

5:00pm CST

Progress & Tech in the Middle East: Friend or Foe?
There have been many attempts to emulate Silicon Valley, but this year we’ll see a tech mecca spring up in an unlikely place: the Middle East. Brilliant entrepreneurs pack up their lives and move to San Francisco in pursuit of its “secret sauce,” but the recipe does not always lie in Silicon Valley. The Middle East is becoming a popular place to turn startups into Fortune 500 companies. Middle Eastern entrepreneurs have created innovative companies – an app gamifying prayer and a panoramic photo app creating a Zen-like experience for users – that are bringing wealth and prestige back to their countries. One company, PITME ("Progress in Technology Middle East"), is fostering this movement by finding and motivating strong companies with product and traction that are ready for global markets. PITME has a lot to share about the inventions and business ventures taking place in the Middle East and will provide insight into why/how it will be the location of the next tech boom.
View official listing on sxsw.com
Speakers
NA

Nima Adelkhani

FounderPITME

Saturday March 9, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Room 6AB
  Interactive, Panel

5:00pm CST

Real Talk: The Social Customer Service Shift
Customer service has become one of the most dynamic areas in social media. The social revolution has completely transformed a back-office function and put it square in the limelight, allowing both large and small companies to provide public, real-time help to customers across the social web.
How many brands would state that they provide customer service on social media platforms? Many? Most? How many of these brands have an active presence? Are they relevant to current and potential customers? Are they providing customer service for the right reasons?
This panel will give you the straight dirt on how to turn your social service theories into real customer service practice. Learn strategic and operational lessons from social media and customer service leaders from Southwest Airlines, Samsung, JPMorgan Chase and Comcast. Get real-world insight on how these individuals are helping people and defining new ways to listen, engage and assist their customers.
View official listing on sxsw.com
Speakers
avatar for Marsha Collier

Marsha Collier

Advisory Council at STELLAService, STELLAService
Author 48 books: Social Media Commerce, eBay, Online Customer Service. Forbes Top 10, Futurist, Founder #CustServ chat, #techradio tech podcast. StarTrek nerd
avatar for Carla Saavedra Kochalski

Carla Saavedra Kochalski

Mgr, Social Media & DigitalSamsung MobileSocial. Tech. Fashion. Art. Those are my four passions, and they are reflected in the work that I do as the Manager of the Digital and Social Media Customer Care teams for the largest tech brand on social.
avatar for Brooks Thomas

Brooks Thomas

Communications SpecialistSouthwest AirlinesI do social media for Southwest Airlines, as part of the Communications Team. My main bag is managing the content for Nuts About Southwest, our award-winning Company blog.

Saturday March 9, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Capitol EFGH
  Interactive, Panel

5:00pm CST

The Embodied Brain
Studies have already proven the link between the body and mind. What is surprising is how powerful that link is. Embodied cognition, or how the body affects our brain, has gained more recognition in science in the last five years. Our awareness of this phenomenon will have a profound impact on our day-to-day behavior: From stroke patients regaining movement in paralyzed limbs through thoughts alone, to studies that have shown children are more successful in math if they use their hands to guide themselves through arithmetic problems. In fact, a new study suggests that the number one thing we can do to preserve our brain function is to be physically active—it doesn't matter how intellectually enriched our environment may be. Perhaps most amazing in the mind-body connection is the power of placebos—inactive medicines that have alleviated depression, Parkinson’s disease, and even cancer. This connection between our beliefs and our bodies can inform our innovation, learning and motivation.
View official listing on sxsw.com
Speakers
avatar for Christie Nicholson

Christie Nicholson

JournalistScientific American/CBS/Core77

Saturday March 9, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Creekside
  Interactive, Panel

5:00pm CST

The Global Fight to Democratize Access to Capital
A global fight is currently underway to democratize access to capital for entrepreneurs. With over half of the world population engaged in self-generated work, the outcome of this is critical.
With the passage of the JOBS Act (legalizing debt- and equity- based crowdfunding), suddenly an entrepreneur’s dream to tap into worldwide resources with people aligned to their vision has become a reality.
Job creation is not just an American issue – small businesses create over 65% of all jobs – and access to capital disproportionally affects the poor.
Sherwood Neiss is leading the global fight to legalize equity-based crowdfunding. As one the authors of the Crowdfunding Framework used in the JOBS Act, he has not only changed the domestic landscape but continues his mission abroad through working with foreign governments and organizations to help citizens in many countries gain access to the capital they need to develop their ideas and thrive.
View official listing on sxsw.com
Speakers
avatar for Jason Best

Jason Best

PrincipalCrowdfund Capital AdvisorsJason W. Best co-authored the crowdfund investing framework used in the JOBS Act to legalize securities-based crowdfunding in the United States. He has provided US Congressional testimony on early-stage finance and attended the White House Rose Garden... Read More →
avatar for Sherwood Neiss

Sherwood Neiss

PrincipalCrowdfund Capital AdvisorsSherwood Neiss is often cited as one of the fathers of the Crowdfund investing movement. As a serial entrepreneur and investor during the credit crunch Sherwood saw a need for a change in outdated securities laws and did something about it—as a... Read More →

Saturday March 9, 2013 5:00pm - 6:00pm CST
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

5:00pm CST

The Punk Rock Guide to Working
Here comes another problem
All wrapped up in solution
It's ugly as it's strapped on
And twice as hard to get behind
Another sieve-fisted find
~ Fugazi
Once companies to get to a size where you can't all have lunch together things change. Lots of people feel that they lose control and focus as the company grows and that you end up having to follow rules not make them.
This is only as true as you choose to make it. I have started and run my own businesses and now work at Microsoft, my working day and level of fulfillment has not changed because I have not changed to adapt to the company, I have taken my own approach to success like I did at my own shop.
This talk is about how to empower anyone to make a difference in their career without changing who they are. Rules are made to be known, then you can adapt them to get what you want.
View official listing on sxsw.com
Saturday March 9, 2013 5:00pm - 6:00pm CST
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

5:00pm CST

Training the Next 7 Generations of Storytellers
The storytelling tradition is strong within Native cultures, however, traditions and languages are still being lost with every generation. Over half of the Native American population is under the age of 25 and almost 80% live in urban areas away from Reservations. One of the ways to make sure these cultures continue is to empower the next generation of Native storytellers to tell their stories in ways that engage their peers as well as mainstream society. This panel of accomplished Native American media makers and educators will share their experience with training Native youth in digital storytelling. Learn lessons for engaging and teaching youth in your communities. Learn what it takes to be a good storyteller in the 21st century.
View official listing on sxsw.com
Speakers
avatar for Tom Fields

Tom Fields

Photojournalist/ArtistNative Fields Arts CoDigital photographer and media teacher working mostly in Native American Communities. Has created several photo documentary projects addressing change in Native American culture. Has mentored students in visual media for two generations with... Read More →
avatar for Tracy Rector

Tracy Rector

Exec DirLonghouse MediaTracy Rector (Seminole/Choctaw) is the Executive Director and Co-founder of Longhouse Media. After having worked with over 2100 youth in just eight years, Longhouse Media has seen the artistic and community growth of many young Native filmmakers. As an educator... Read More →
avatar for Missy Whiteman

Missy Whiteman

Filmmaker, digital media consultant, dir, producer & writerIndependent Indigenous Film & MediaMissy Whiteman, Indigenous director, producer, writer and digital media consultant, for Independent Indigenous Film & Media. Missy belongs to the Arapaho and Kickapoo nations and lives in... Read More →


Saturday March 9, 2013 5:00pm - 6:00pm CST
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

5:00pm CST

UK Demo Day
 Be the first to know about the best technology coming from the other side of the pond at the Start-Up Village’s UK Demo Day. Come mix, mingle, and meet those that lead the largest entrepreneurial community in Europe – UK start-up companies. We will be showcasing 20 of the UK’s best new technology ventures as they demo their products and look to meet potential partners, investors, clients, and you. Stop in to feast on drinks, snacks and cutting edge innovation that will leave you hungry for more. And you might learn a cool British phrase or two.
View official listing on sxsw.com
Saturday March 9, 2013 5:00pm - 6:00pm CST
Hilton Austin Downtown, Salon D
  Interactive, Panel

5:00pm CST

What's So Funny About Innovation?
Anything compelling has to have a human element to it, but humans are inherently complex, and therefore unpredictable. The most successful innovations often seem counter-intuitive when they are introduced, but that's what can make them so valuable. So, if logic so often fails, how do you innovate and create brands, products, and services that people will connect with, care about, and value?
In this talk, we take a cue from stand-up comedians: like brands, they have to consistently deliver fresh, innovative thinking that their audiences relate with. What lessons can designers and brands learn from the deliberately counter-intuitive comedy industry? Join Paul Valerio, Principal at experience design firm, Method, and Baratunde Thurston, comedian and best-selling author, for a Q&A on comedy and how it can be used for brand, product, and service innovation.
View official listing on sxsw.com
Speakers
avatar for Baratunde Thurston

Baratunde Thurston

Co-Founder & CEOCultivated WitBaratunde is the co-founder of Cultivated Wit. He's also a comedian, author and former director of digital for The Onion. His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling... Read More →
avatar for Paul Valerio

Paul Valerio

PrincipalMethodPaul Valerio leads Method’s customer insights team in San Francisco, combining research and branding strategy disciplines to guide the creative process for Method’s clients. He has lead projects for clients within the cable and Internet TV, Financial Services, and... Read More →


Saturday March 9, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Ballroom A
  Interactive, Panel

5:00pm CST

What's Up, DOC? Social Engagement in Disasters
Dell and American Red Cross will present a case study about their collaboration to create a social engagement center dedicated to humanitarian relief. Panelists from both Red Cross and Dell will share the strategies, best practices, challenges, and opportunities when a big organization commits to listening, connecting, digitally hugging and acting on social conversations during emergencies.
Dell set the gold standard for social engagement after Dell Hell. With their Command Center, training program, and philanthropic flair, they funded and guided the development of the Red Cross Digital Operations Center (DigiDOC). The Red Cross was looking for a way to scale up during disasters, to decipher the actionable data from everything else, and to give the public a seat at the table of diaster operations. Together, they've taken the best practices from Dell and applied them to the Red Cross mission. We'll explain how we did it and how you can join the project.
View official listing on sxsw.com
Speakers
avatar for Wendy Harman

Wendy Harman

Dir of Information Mgmt & Situational AwarenessAmerican Red Cross
avatar for Maribel Sierra

Maribel Sierra

Social Media Svcs DirDellMaribel Sierra is Director of Social Media services Group at Dell, where she is tasked to bring social business solutions to help customer's accelerate their own social journey. She had previously lead Dell’s Social Media Listening and Engagement Strategy... Read More →

Saturday March 9, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Capitol ABCD
  Interactive, Panel
 
Sunday, March 10
 

9:30am CDT

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Sunday March 10, 2013 9:30am - 10:30am CDT
Hilton Garden Inn, Red River
  Interactive, Panel

9:30am CDT

Data, Storytelling and Breaking Through the Noise
Every minute, three days worth of content is uploaded to YouTube. Every four seconds, a New York Times story is tweeted or shared. With information overload, how does your brand break through the noise? How do you earn trust in a fragmented 24/7 media world? Storytelling can reset legacy brands, launch unknown brands and reach consumers in ways that go beyond the noise. Unfortunately, most brands will suck at storytelling because they won't do what good storytelling requires. Stories have conflict and villains, winners and losers. They have personality and flaws, great highs and severe lows. And today, stories are supported and in some cases driven by data. Whether your brand is B2C or B2B, data can help shape the story you want to tell.
Our panel will explore how data driven stories can have significant impact for connecting with the audiences you want to reach. You will learn how to ensure that your stories resonate beyond the marketing team and engage people on an emotional level.
View official listing on sxsw.com
Speakers
BC

Benjamin Clark

Managing DirectorBully Pulpit Interactive
AE

Alison Eyles-Owen

EVP Marketing Communications WorldwideHill and Knowlton Strategies LLC DBA Hill+Knowlton Strategies
avatar for Gary Goldhammer

Gary Goldhammer

Senior Vice PresidentH+K StrategiesGary Goldhammer is a digital communications strategist with more than 21 years of experience in online marketing, advertising, public relations, public affairs and journalism. He has built and led regional/global teams, creating innovative best-in-class... Read More →
avatar for Dustee Jenkins

Dustee Jenkins

Vice President, Public RelationsTarget Corporation@DusteeJenkins @ABullseyeView
avatar for Jon Steinberg

Jon Steinberg

Pres/COOBuzzFeed

Sunday March 10, 2013 9:30am - 10:30am CDT
Wanderlust, Wanderlust
  Interactive, Panel

9:30am CDT

Digital Health Changes Everything
Digital health is driving revolutionary change across the globe. Health systems are being turned upside down as consumers and healthcare professionals tap into the cloud, big data and EHRs. Traditional structures and business models are giving way to new approaches of doing business in health. High tech becomes high touch when healthcare consumers and providers are plugged in. This panel of innovative Canadian thought leaders provides a glimpse into the power of digital health and the innovations enabling the changes to come. Presented by ITAC Health, the panel features perspectives from Group Rfx, NexJ Systems, Inc. and QRH Technologies.
View official listing on sxsw.com
Speakers
DG

Dale Gregg

Senior Vice President, Business DevelopmentOrmed
AH

Al Hildebrandt

President & CEOQHR Technologies
BS

Brendan Seaton

PresITAC Health
avatar for Tiffany Terrier

Tiffany Terrier

Manager, Innovation and CommercializationNexJ Systems, Inc.As Manager, Innovation and Commercialization at NexJ Systems, Tiffany Terrier is a key member of the Health Solution Group providing strategic business analysis for NexJ's health products. In addition, Tiffany manages collaborative... Read More →

Sunday March 10, 2013 9:30am - 10:30am CDT
Hilton Austin Downtown, Room 400/402
  Interactive, Panel

9:30am CDT

HATCH Startup Pitch Competition Part 1
HATCH: The pitch competition for tech startups with revolutionary ideas. Join our well-connected audience as the first group of finalists present their business plans and receive feedback from esteemed entrepreneur, corporate, angel, and venture investor judges. The audience weighs in with comments and votes using mobile and web.
The program spans three SXSW sessions providing networking opportunities with fans, team members, mentors, advisors, and investors.

Finalists are selected from a pool of applicants from around the world. They prepare awesome pitches with education and coaching from experts to refine their business models and presentations. Judges select winners after hearing all the presentations. Prizes include hosting services, investor meetings, media exposure, office space, consultations, and mentoring. HATCH alumni have raised funds and generally kicked ass. HATCH features startups from technology accelerators and incubators.
Come see the best of the best!
View official listing on sxsw.com
Speakers
KJ

Ken Jones

DirectorUniversity Of Houston
avatar for Kerry Rupp

Kerry Rupp

Managing PartnerDreamIt VenturesKerry Rupp is CEO at DreamIt Ventures. She manages the organization’s operations and fundraising efforts and leads the Austin program. Before DreamIt, Kerry was a marketing and strategy consultant to senior executives at AllRecipes, ReadersDigest... Read More →
avatar for Marc Weiser

Marc Weiser

Managing DirRPM Ventures
avatar for Joel Yarmon

Joel Yarmon

InvestorDraper AssociatesJoel served as Technology Director for the United States Senate Commerce Committee, advising Senators on technology legislation and policy. Joel also co-founded an IT consulting startup, Iceware Technologies, where he specialized in wireless application i... Read More →

Sunday March 10, 2013 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon D
  Interactive, Panel

9:30am CDT

Introduction to Adobe Edge Tools & Services
The next generation of HTML and CSS offer powerful new features for creating content that is graphically rich. It's never been easier to leverage animation, motion graphics, and sophisticated graphical techniques when building for the modern web. Come see what Adobe is doing to move the web forward in these areas by working on new W3C specifications, tools that help designers create content, and services for testing content across screens. Sponsored by Adobe.
View official listing on sxsw.com
Speakers
avatar for Paul Trani

Paul Trani

EvangelistAdobePaul Trani is a worldwide Creative Suite Evangelist for Adobe focusing on workflows that empower designers and developers to create for the web and mobile apps.

Sunday March 10, 2013 9:30am - 10:30am CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

11:00am CDT

A Movement Online to End Female Genital Cutting
Three million girls a year in Africa alone are at risk of female genital cutting (FGC) and 140 million women worldwide live with the harmful consequences of this human rights violation. FGC is a social norm, and it is changing at the grassroots where communities are abandoning thanks to human rights based community empowerment. Across West Africa the message is spreading from person to person, village to village, and inspiring people elsewhere, too. Around the world a movement is growing with individuals, organisations and communities pushing for an end to the practice and we are harnessing this online. Foot binding ended in China in less than 20 years at the turn of the 19th-20th century; FGC could go the same way and we know that the web, social media, new mobile technology all have a part to play. Born out of success on the YouTube Davos Debates in 2010, Orchid Project believes an end to FGC is possible, and that by building an online movement, we will see this within a lifetime.
View official listing on sxsw.com
Speakers
avatar for Ruthie Taylor

Ruthie Taylor

Programme Co-ordinatorOrchid ProjectI'm an international development professional with a passion for women's rights and human rights, and a knack for getting other people excited about important issues - in diverse ways. I currently manage the programmes of a start-up charity working... Read More →


Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

11:00am CDT

Airbnb's Brian Chesky Talks with Fortune
A spirited conversation with Airbnb's cofounder and CEO Brian Chesky in which we delve into the process of designing and building a platform for sharing homes, explore the company's new push into the travel guide area with its Lonely Planet competitor, and talk about the challenges of scaling a truly disruptive business model.
View official listing on sxsw.com
Speakers
avatar for Brian Chesky

Brian Chesky

Cofounder & CEOAirbnbBrian drives Airbnb's vision, strategy and growth. Always pushing the status quo, Brian aims to disrupt the industry with ideas that change the way people live. He is committed to assembling a passionate, top tier team to deliver on this promise. Before Airbnb... Read More →
avatar for Jessi Hempel

Jessi Hempel

Sr Writer Co-chair Fortune Brainstorm TechTIME IncJessi Hempel covers technology and the Internet as a senior writer for FORTUNE. She also co-chairs FORTUNE's annual technology conference, Fortune Brainstorm Tech, and is a seasoned speaker and panel moderator.


Sunday March 10, 2013 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

11:00am CDT

Beyond Hubble: NASA's Next Great Telescope (JWST)
NASA’s James Webb Space Telescope will be the most ambitious telescope ever constructed. Hubble’s tennis court-sized successor will be 100 times more powerful and orbit far beyond Earth’s Moon, where it will beam back images of the universe’s first galaxies as well as celestial objects hidden by clouds of cosmic dust. View the full-sized Webb telescope model outdoors, then get an in-depth look at the perplexing questions the telescope is designed to answer: How did the universe form? Is our solar system unique? Are we alone in the cosmos? Our panel discussion will include five-time NASA astronaut John Grunsfeld, who visited Hubble on three missions; as well as experts in astrophysics, Microsoft’s Worldwide Telescope project, and Webb prime contractor Northrop Grumman. Learn about the vision behind Webb and the challenges of its construction in this immersive experience that showcases the science, images and technologies changing our understanding of our place in the universe.
View official listing on sxsw.com
Speakers
avatar for Blake Marie Bullock

Blake Marie Bullock

Campaign Lead, James Webb Space TelescopeNorthrop Grumman CorporationBlake Bullock is the James Webb Space Telescope Campaign Lead for Northrop Grumman Aerospace Systems in Redondo Beach, CA. In this role, she is responsible for supporting scientific and technical advocacy for astronomy... Read More →
avatar for Alberto Conti

Alberto Conti

Innovation ScientistNorthrop Grumman Aerospace SystemsDr. Alberto Conti is the Innovation manager for Civil Air and Space in the Business and Advanced Systems Development organization at Northrop Grumman Aerospace Systems.
avatar for Jonathan Fay

Jonathan Fay

Principle Software Architect for Microsoft Research WorldWide TelescopeMicrosoftJonathan Fay is the Principal Software Architect on the Microsoft Research WorldWide Telescope project. He is a 20 year Microsoft veteran and also an enthusiastic amateur astronomer who designed and constructed... Read More →
avatar for John Grunsfeld

John Grunsfeld

Assoc Administrator for ScienceNASAJohn M. Grunsfeld was named Associate Administrator for the Science Mission Directorate at NASA Headquarters in Washington, D.C. in January 2012. He previously served as the Deputy Director of the Space Telescope Science Institute in Baltimore, managing... Read More →
avatar for Charles Mountain

Charles Mountain

DirSpace Telescope Science Institute


Sunday March 10, 2013 11:00am - 12:00pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

11:00am CDT

Big Heritage, Big Quilts & Big Canvases
Being able to visualize large collections of data is absolutely vital in the domain of cultural heritage—both for scholarly work and public consumption. Recent work explores novel and engaging ways to visualize and explore cultural heritage data collections and tell little stories with big data. See demos of applications built on Microsoft PixelSense and Surfaces that demonstrate the architecture of intimacy and public interactives. These range from digital memorials to multitouch interaction to explore large-format artworks in their rich context of related artworks, annotations, and guided tours. We will also explore the technological and social challenges of creating interactive exhibits around the AIDS Memorial Quilt, the largest community-created piece of folk art in the world. These applications are a beachhead on the untouched shores of big humanities research. They are what we can expect today and are also first steps towards what might define an ideal user interface.
View official listing on sxsw.com
Speakers
avatar for Anne Balsamo

Anne Balsamo

DeanNew School for Public EngagementAnne Balsamo joined the New School as Dean of the School of Media Studies in the New School for Public Engagement in 2012. Her recent book, Designing Culture: The Technological Imagination at Work (Duke, 2011) examines the relationship between culture... Read More →
avatar for Donald Brinkman

Donald Brinkman

Program MgrMicrosoft ResearchDonald Brinkman manages external programs in digital humanities, digital heritage and games for learning at Microsoft Research. He is the Microsoft champion for the Just Press Play project, an experiment to transform the undergraduate education of 750... Read More →
avatar for Andy van Dam

Andy van Dam

ProfessorBrown UniversityAndries van Dam, is the Thomas J. Watson, Jr. University Professor of Technology and Education and Professor of Computer Science at Brown University. He has been a member of Brown's faculty since 1965, was a co-founder of Brown's Computer Science Department... Read More →
avatar for Ethan Watrall

Ethan Watrall

Asst Professor/Assoc DirMichigan State UniversityAn archaeologist who has worked extensively throughout North America and the Near East, Ethan Watrall is an Assistant Professor in the Department of Anthropology and Associate Director of MATRIX: The Center for Digital Humanities... Read More →


Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

11:00am CDT

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Sunday March 10, 2013 11:00am - 12:00pm CDT
Hilton Garden Inn, Colorado
  Interactive, Panel

11:00am CDT

Concept to Reality: Creating Adobe Edge Reflow
Responsive design is a rapidly evolving concept, covering a wide range of design and development techniques that vary depending on who you ask and when. In this session we will examine Adobe Edge Reflow, the first comprehensive tool to help designers to create responsive comps. We will deep dive into Adobe's process of understanding the responsive design problem space and how we find solutions with our tools. See the evolution of Reflow's features and gain an understanding of how we construct our product road map of where Reflow is heading. If you've ever wondered how Adobe software is created, want a fundamental understanding of how Reflow works or just want an understating of how to dive into the RWD pool, this is your opportunity! Sponsored by Adobe.
View official listing on sxsw.com
Speakers
avatar for Alex Morris

Alex Morris

Sr Prod MgrAdobeAlex is a Senior Product Manager at Adobe, helping build tools for the modern web. Design and UX specialist, maker of stuff, constant tinkerer.
avatar for Jacob Surber

Jacob Surber

Sr Prod Mgr HTML DesignAdobe

Sunday March 10, 2013 11:00am - 12:00pm CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

11:00am CDT

Consumer Data: Can I Get Satisfaction?
Since the dawn of spam and server hacks, there has been trepidation on the part of the consumer in sharing their personal data with the companies they interact with, and with good reason. But, there is a way for consumers to leverage their data to his or her advantage. Many companies today are mining the data they capture about their customers, such as spending habits and purchase preferences - and chances are, whether they realize it or not, they are benefiting from it. Recent articles site that Fiat uses their customer data to find out how to target new customers and provide better service to the ones it already has. Wal-Mart uses purchasing habit data to deliver the right item to the right customer. American Express suggests products to its customers based on analysis of the customer’s monthly expenditures, and often provides deals on those items. This session will discuss how the consumer should re-evaluate the companies they interact with and how their data can benefit them.
View official listing on sxsw.com
Speakers
avatar for Rick Orr

Rick Orr

Exec VP & Co-FounderTabbedoutRick Orr is the Executive Vice President and co-founder of Tabbedout, an idea he conceived after waiting almost an hour to close his check at a restaurant circa 2002. Prior to Tabbedout, Rick was part of the founding group of WholeSecurity, a security... Read More →


Sunday March 10, 2013 11:00am - 12:00pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

11:00am CDT

Crowdsourced Small Volume Vehicle Manufacturing
Local Motors has pioneered how to achieve crowd-powered design and development of complex cyber-mechanical devices. In short, we have crowd-sourced the first production cars in the world. Further, we have pioneered new ways to bring these products to market by including customers in the production itself in a fresh type of Do-It-Yourself (DIY) mixed with the Toyota Production System. This type of hardware innovation and production is the beginning of the 3rd Industrial Revolution.
In this session, together with heavy audience engagement, we will answer the following questions:
1. How to lead and engage a community in radical open hardware development?
2. When and in what industry is co-creation the right business model to employ?
3. How does someone build a community when he has none to begin with?
4. What does micro-factory production cost and how is it arranged?
5. How can crowd-funding and e-commerce play into the world of open hardware development?
View official listing on sxsw.com
Speakers
avatar for John Jay Rogers Jr.

John Jay Rogers Jr.

CEO & PresLocal MotorsJohn B. Rogers, Jr., Co-Founder & CEO, Local Motors


Sunday March 10, 2013 11:00am - 12:00pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

11:00am CDT

Current Trends at SXSW Interactive
With so much going on at SXSW each day, it’s easy to miss some important bit of information that could end up changing the world. Join SXSW senior staff and special press guests to get their take on the important events, the hottest trends, and the most inspirational moments to come out of the event as it’s happening.
View official listing on sxsw.com
Speakers
avatar for Stephanie Burns

Stephanie Burns

FounderChic CEOA mid-westerner at heart, Stephanie Burns is the founder and CEO of Chic CEO. Chic CEO is an online resource for female entrepreneurs - bringing how-to information, tools and community to women starting businesses. With a background in brand building, media buying... Read More →
avatar for Hugh Forrest

Hugh Forrest

IA DirSXSW STAFFForrest serves as the Director of the South by Southwest Interactive (SXSWi) Festival, where he guides the overall vision for the event as well as directs panel programming. He also spends much of his time with the all-consuming task of community management. Forrest... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom EF
  Interactive, Panel

11:00am CDT

Designing Games for Realism: What’s Real Enough?
While the game industry regards realism as a key characteristic of AAA games, research suggests we may be wasting our money. Perceived realism is far more important, varying on dimensions of authenticity, freedom, presence, and social realism. With the high cost of game development, designers need to know what’s “real enough.”
And with the advent of serious games, designers must now also know how real something must be to change opinions, behaviors, or learning. It turns out that less complicated, cheaper designs can often lead to effective, high-quality gaming experiences.
This international, interdisciplinary panel of game designers and researchers will describe how games can vary along dimensions of realism, discuss how to know where and when to invest in different types of realism, and provide real-world design heuristics derived from evidence-based research in simulation design, learning transfer, expertise, cognitive load, schema theory, message design, and media theory.
View official listing on sxsw.com
Speakers
avatar for Amy Adcock

Amy Adcock

Assoc ProfessorOld Dominion UniversityDr. Amy Adcock is an Associate Professor of Instructional Design & Technology at Old Dominion University in Norfolk, Virginia. Her research interests include development and practical uses of multimedia learning environments, the use of instructional... Read More →
avatar for Richard Van Eck

Richard Van Eck

Assoc ProfessorUniversity of North DakotaRichard Van Eck is an Associate Professor of Instructional Design & Technology at the University of North Dakota (idt.und.edu). He has a BA in English and Psychology from the University of Wisconsin—Milwaukee, an MA in Creative Writing from... Read More →
avatar for Steven Malliet

Steven Malliet

Asst Professor, Communication StudiesUniversity College Of LimburgSteven Malliet has a master's degree in communication science and in computer science, and a Ph.D. in the social sciences. Steven's research addresses the impact of videogames from a multidisciplinary perspective, using... Read More →
avatar for Bob De Schutter

Bob De Schutter

PhDKU LeuvenBob is a designer, lecturer and academic on various topics that are brought together by video games and digital entertainment. He holds a PhD in social sciences and a master’s degree in visual arts, and has participated in many design research projects as a game designer... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Palmer Events Center, Room 4-5
  Interactive, Panel

11:00am CDT

Fueling Austin's Tech Industry with Education
Today's technology is changing the world at a quicker pace than any prior period of time. In order to keep up with this transformation, our education system will need to react at a much faster rate to develop new skills, curriculum, and resources. This session will bring some of the top educators and influencers from the area together to share how they plan to influence and support this need. The panel discussion will show the education spectrum from High School to College with speakers from Austin Independent School District (AISD), Austin Community College (ACC), and Concordia University.
View official listing on sxsw.com
Speakers
avatar for Donald Christian

Donald Christian

Dean College of BusinessConcordia UniversityDr. Donald Christian serves as the Dean of the College of Business for Concordia University Texas, a position he has held since the fall of 2005. During that time, the College has grown from just under 100 students to over 700 students today... Read More →
avatar for Pauline Dow

Pauline Dow

Chief Academic OfficerAustin ISDPauline Dow currently serves as Chief Academic Officer for the Austin Independent School District, an urban school district of 85,000 PreK-12 students in over 120 schools and learning sites. Prior to this, she served as Associate Superintendent for... Read More →
avatar for Nathan Green

Nathan Green

VP of IT SolutionsSureScoreNathan Green is the founder of the Austin Young Chamber (AYC) and Campus2Careers, which was recently acquired by SureScore: a leader in college and career readiness solutions. The AYC is the second largest chamber in the city and largest YPO in the stat... Read More →
avatar for Richard Rhodes

Richard Rhodes

Pres/CEOAustin Community College DistrictDr. Richard Rhodes is the president and CEO of the Austin Community College District. He joined ACC in September 2011 after serving as president of El Paso Community College for 10 years.

Sunday March 10, 2013 11:00am - 12:00pm CDT
Hilton Austin Downtown, Austin Chamber Offices
  Interactive, Panel

11:00am CDT

Going Graphic with the News
Enough of caped crusaders, crazed criminals and post-apocalyptic kooks! Despite talk of graphic novels as a maturing, alternative art form, most of the genre is still dedicated to elementary entertainment...but that is changing fast. The educational power of comics is still largely untapped, although some are now using it to tell tales of history, science, and culture. But how about using the medium to teach about today's headlines and real world action we see on the nightly news?
We did. Our story: how we created an alter ego, The Plaid Avenger, for a real life college professor, then crowd-sourced and social-networked the financial/academic support (via Kickstarter, Facebook, Twitter, et al) to create a graphic novel on the current real-life Mexican drug cartel war. With an innovative twist: the digital version has integrated video lessons and updated news feeds to continue the learning in perpetuity! It's an entirely novel way to present the news…a graphic novel way, that is.
View official listing on sxsw.com
Speakers
avatar for John Boyer

John Boyer

Sr InstructorVirginia Tech
avatar for Katie Pritchard

Katie Pritchard

Virginia Tech


Sunday March 10, 2013 11:00am - 12:00pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

11:00am CDT

Hacking the Crowd: Artists as Entrepreneurs
Molly Crabapple - visual artist, and Kim Boekbinder - musician, are both champions of the crowd funding age. Both have received international praise and recognition for their groundbreaking work in their respective mediums, as well as the way they run their careers. Though they work in different fields what the two have in common is that they have both built their careers on their own: no management, booking, labels, or galleries of any kind have made possible what they do. Yet they both make a living as full time artists in a world where we are told that fewer and fewer people are paying for music and art.
Molly Crabapple discusses circumventing the rigid gallery system which favors the sale of large and expensive works of art over the quick, passionate, and current work of such a prolific artist.
Kim Boekbinder brings to the table her groundbreaking pre-sold tour concept and the successes and pitfalls of an artist in close contact with her audience.
View official listing on sxsw.com
Speakers
avatar for Kim Boekbinder

Kim Boekbinder

MusicianThe Impossible GirlKim Boekbinder is The Impossible Girl; a musical warrior and iconoclast.

Sunday March 10, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

11:00am CDT

HATCH Startup Pitch Competition Part 2
HATCH: The pitch competition for tech startups with revolutionary ideas. Join our well-connected audience as the second group of finalists present their business plans and receive feedback from esteemed entrepreneur, corporate, angel, and venture investor judges. The audience weighs in with comments and votes using mobile and web.
The program spans three SXSW sessions providing networking opportunities with fans, team members, mentors, advisors, and investors.

Finalists are selected from a large pool of applicants from around the world. They prepare with education and coaching from experts to refine their business models and presentations to make the best possible pitch. Judges select winners after hearing all the presentations. Prizes include hosting services, tablets, investor meetings, media exposure, office space, consultations, and mentoring. HATCH alumni have raised funds and generally kicked ass.
Come see the best of the best!
View official listing on sxsw.com
Speakers
avatar for Rahul Sood

Rahul Sood

GMMicrosoft

Sunday March 10, 2013 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon D
  Interactive, Panel

11:00am CDT

Is Women's Media Too Girly?
Over the past year and a half, media (websites, TV, books) created by women has often been accused of being too girly. When women's sites XOJane.com and Hello Giggles launched in May of 2011, journalist Tricia Romano wrote in the Daily Beast that both sites suggested that "women want to read about boys, cute animals, their periods, and they want to read it in a Valley Girl accent." Lena Dunham's hit HBO show "Girls" (April 2012) and Sheila Heti's acclaimed novel "How Should A Person Be?" (July 2012) provoked very similar criticism -- and subsequent defenses – in the blogosphere and a range of media outlets from Gawker and Mother Jones to the New Yorker to Buzzfeed. Do female journalists and writers undermine themselves (and other women) by publishing odes to frozen yogurt, writing about their breakups or creating a cable show about female friendship? Or does "girly" media surface and acknowledge women's experiences as important and worth hearing?
View official listing on sxsw.com
Speakers
avatar for Rebecca Fernandez

Rebecca Fernandez

Sr EditorHello GigglesRebecca Parks Fernandez is a writer, editor, producer and organizer. She is currently the Executive Editor for The Conversation and the Editor-at-Large for HelloGiggles. She received a degree in journalism from the University of Oklahoma. She is a certified master... Read More →
avatar for Deborah Schoeneman

Deborah Schoeneman

WriterDeborah Schoeneman was a Contributing Editor at New York magazine and a Staff Writer at the New York Observer. Her writing has also appeared in The New York Times Sunday Styles section, The Wall Street Journal and Glamour. In 2006, Random House published her first novel, "4... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

11:00am CDT

Journalism by #s: Data Will Change Nature of News
The advent of the Web marked the best and worst of times for journalism: Hyper-local and citizen news, the decline of print and rise of pay walls, reporters learning new skills as well as learning how to be "brands." The transformation has been unprecedented and the industry's future has never been more promising, if not uncharted. One thing, however, is clear: Content may be journalism's king, but there's no kingdom without data. We've gone from data supporting journalism to data driving and, in some cases, writing the actual stories themselves. Our panel will explore how data may alter the very definition of news, and whether a smart algorithm can ever replace smart, personal, emotional reporting.
Panel will be moderated by Emily Ramshaw, editor of The Texas Tribune. (www.texastribune.org), an Austin-based non-profit news organization that promotes civic engagement and discourse on public policy, politics and government.
View official listing on sxsw.com
Speakers
avatar for Liv Buli

Liv Buli

Data JournalistNext Big SoundMy name is Liv Buli and I am the resident data journalist for music analytics company Next Big Sound.
JG

James Grimaldi

Senior WriterThe Wall Street Journal
KH

Kevin Helliker

Sr EditorThe Wall Street Journal
avatar for Laura Sturaitis

Laura Sturaitis

Exec VP, Media Svcs & Prod StrategyBusiness WireLaura Sturaitis is Executive Vice President of Media Services & Product Strategy, and heads up Business Wire's Global Media Relations, Content Licensing, Product Strategy, Public Policy, HQ Online Newsroom and Information Services t... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Wanderlust, Wanderlust
  Interactive, Panel

11:00am CDT

Maintaining Responsive Integrity in WordPress
Mastering RWD is difficult enough, doing it with a WordPress theme and no knowledge its intended use or future content is even harder. In this talk you’ll learn how to create WordPress themes that will maintain their responsive integrity over time.
You’ll also learn how to build tools and strategies that you can implement in WordPress to give your customers and clients greater control of content. User Admins can either glorify your site or compromise it to the point it becomes unusable. Help them become masters of their own “domain”.
Jesse Friedman will utilize specific coded examples to help you understand the tools and advantages of building Responsive sites with WordPress. On top of all that Jesse will show you how he used these techniques to create dynamic web environments, while taking advantage of the user’s device and landscape.
View official listing on sxsw.com
Speakers
avatar for Jesse Friedman

Jesse Friedman

Dir of Web & Interface DevAstonish Results LLCJesse Friedman is a veteran WordPress developer. In 2012 he wrote the "Web Designers Guide to WordPress" http://wdgwp.com/onamazon. With years of a experience as a speaker and a Professor at Johnson & Wales University he delivers impactful... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

11:00am CDT

mHealth: Take Two Apps & Call Me in the Morning
The future of medicine is in your pocket. Show up for an hour and find out just how big this mHealth revolution is going to be!
We'll talk about apps that transform heart beats into music, turn boring breathing exercises into exciting games, and help you meditate like a Tibetan monk.
We'll dig into the Quantified Self and "gamification" (think FitBit, Nike Fuel, and MyBasis). There will be discussions about how mobile tech is revolutionizing our approach to diseases like diabetes. And we'll try to understand how rapid mobile adoption could help the third world make great strides in public health.
The panel will feature startup CEOs like Nadeem Kassam (Basis), influential investors like Daniel Kraft (Singularity University), and leaders in third world innovation like Priya Agrawal (Merck for Mothers).
We'll also find out what mHealth means for you now - how can you change your approach to taking care of your family's health more easily today?
To your mHealth!
View official listing on sxsw.com
Speakers
PA
avatar for Daniel Kraft

Daniel Kraft

CEOSingularity UniversityPhysician, innovator & entrepreneur. Executive Director of FutureMed and Faculty Chair for Medicine at Singularity University
avatar for Sandeep Sood

Sandeep Sood

CEOMonsoon CompanyMy firm handles digital strategy, design, and development.


Sunday March 10, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

11:00am CDT

Now You See Me: The Future of Ambient Location
Imagine if you could know all about someone just by looking at them. You could remember people's names, sense when friends were nearby, and see hidden connections around you wherever you went.
Soon, the mobile phones we carry will give us these powers, and we will wonder what we ever did without them. How will this change the way we socialize, learn about the people around us, and bring others into our lives? What are the privacy implications of this shift, and where could the technology take us next?
This session will explore the current state and future promise of ambient location services, one year after Highlight's launch.
View official listing on sxsw.com
Speakers
avatar for Paul Davison

Paul Davison

Founder/CEOHighlightPaul Davison is the founder and CEO of Highlight - a mobile app that helps you learn about the people around you. Paul began developing Highlight as an EIR at Benchmark Capital. Prior to that, Paul was a VP at Metaweb, a semantic web company acquired by Google... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

11:00am CDT

Participatory Budgeting: Crowdsourcing for Real
Every year, millions of citizens around the world are involved in a crowdsourcing effort in which they tell their governments where public money should be spent. Known as Participatory Budgeting (PB), this practice is more than a mere public consultation on the budget: citizens actually decide on the budget allocation. Dubbed by the New York Times as “revolutionary civics in action”, and currently taking place in 1,500 cities around the world, participatory budgeting is starting to spread in the US following its recent adoption in Chicago and New York City. In many cases, technology has been a key part of this civic revolution: from open data to social media and mobile apps, technology is dramatically increasing citizens' engagement in public budgets.
View official listing on sxsw.com
Speakers
avatar for Tim Bonnemann

Tim Bonnemann

Founder & CEOIntellitics IncI'm the founder and CEO of Intellitics, a digital engagement startup based in San José, CA. We help clients in the public, private and non-profit sector as they embrace digital technology to engage their stakeholders, constituents and communities in high-quality... Read More →
MB

Marti Brown

City council memberCity of Vallejo CA
TP

Tiago Peixoto

Open Government SpecialistThe World Bank

Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

11:00am CDT

Pitchforks & Printed Electronics
Print is dead. Long live print. Tom Pain's 21st century pamphlet connects to the internet to showcase user generated content from activists in Syria and bloggers in Preston (UK). The web gets physical with Interactive Newsprint - a new platform for community news, whilst legacy news organisations abandon print for screen based delivery. Can interactive newsprint offer community news groups and activists a cheap and viable alternative to the smartphone generation? Panelists from The Guardian, Citizenside and the Interactive Newsprint project in the UK put forward their cases - but the the live demo of paper that connects to the internet might just sway the naysayers....
View official listing on sxsw.com
Speakers
avatar for Paul Egglestone

Paul Egglestone

Digital Co-ordinatorSchool of Journalism University Of Central LancashirePaul Egglestone runs the Media Innovation Studio, based in the School of Journalism and Digital Communication at the University of Central Lancashire. The Media Innovation Studio is an international research... Read More →
avatar for Garrett Goodman

Garrett Goodman

Intl Business DevWorldcrunchGarrett Goodman is an American expat who has lived and worked in Paris for the past four years. He has worked for the New York Times Syndicate, and currently does business development for collaborative journalism startup Citizenside and world news startup... Read More →
avatar for Tom Metcalfe

Tom Metcalfe

Designer & ResearcherUniversity of DundeeTom is a Scottish designer and researcher. His current collaborations take interactions with information, data and news away from the screen and into the physical, creating internet-powered objects or installations.  He is a co-founder of... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

11:00am CDT

Poetry in Motion: Sound Culture & Data Mining
Poetry, stories, and speeches aren’t just what we read or what we hear - they're how we make meaning and celebrate history. Hundreds of thousands of spoken text audio files - including poetry readings, American Indian stories, and presidential speeches - remain untapped in archives throughout the world. These digital artifacts hold our oral traditions, and projects like High Performance Sound Technologies for Analysis and Scholarship (HiPSTAS) out of the University of Texas’s School of Information feature original high performance data mining tools that help us visualize sound culture in ways we never imagined. How will these new audio technologies reshape the way we understand our words and ourselves?
View official listing on sxsw.com

Sunday March 10, 2013 11:00am - 12:00pm CDT
Omni Downtown, Austin
  Interactive, Panel

11:00am CDT

Racism on YouTube
The Racism on YouTube panel will take a hard look at the various struggles that black members of the YouTube community face each day. YouTube is an expansive, diverse community, but its foremost personalities largely fall under the white and Asian racial umbrellas. Only two of the site's top 100 personalities are black (DeStorm, Kingsley), and there's a significant drop-off after that. This panel will examine why it is that blacks struggle to contend with other races on the platform and also explore various issues that arise with racist commenters and detractors.
View official listing on sxsw.com
Speakers
avatar for Chase Hoffberger

Chase Hoffberger

ReporterThe Austin ChronicleChase Hoffberger is a reporter living in Austin, Texas, on staff at the Daily Dot and a regular contributor to the Austin Chronicle. He specializes in YouTube and city happenings.
avatar for Jenny Korn

Jenny Korn

ScholarUICHailing from Alabama (roll tide!), Jenny Korn has attended Princeton, Harvard, and Northwestern, and is now at UIC. She explores how the online landscape belies user presumptions about race and gender and how the Internet has given rise to inventive digital representations... Read More →
avatar for Andre Meadows

Andre Meadows

Entertainer, Content CreatorBlack Nerd ComedyAndre Meadows is an actor, comedian, writer, web personality and the creator of the YouTube channel BLACK NERD COMEDY. His weekly video rants, interviews and 80s-90s nostalgia have almost 15 million video views, over 80,000 subscribers... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

11:00am CDT

Re-Imagining Toys: Merging the Physical & Digital
What does it mean that kids are requesting iPads over train sets for Christmas? Or that one of the fastest growing segment of iPad users are kids under age 12? Kids today interact with digital devices by 6 months and can teach their parents a few things by age 3. As it seeks to navigate the rapidly changing demands of iPad and iPod-equipped children, the $40B global toy industry stands at a crossroads. If play is the original social activity, we straddle a future of play where real-world toys and games merge with virtual adventures. During this presentation, the principals of Nukotoys, a Silicon Valley startup that endeavored to bridge the physical with the digital in the form of trading cards, will share their vision for the future of toys and the way kids play, illustrating how 21st century technology and business concepts can be applied to the art and craft of toys, enabling a toys-as-service approach as never before possible.
View official listing on sxsw.com
Speakers
RR

Rodger Raderman

Co-Founder/Co-CEONukotoys

Sunday March 10, 2013 11:00am - 12:00pm CDT
Palmer Events Center, Room 1-2
  Interactive, Panel

11:00am CDT

Self-Publishing in the Age of E
It's no secret that increased access to digital distribution has dramatically changed the book publishing industry. For years anyone could be an author. Today, anyone can be a publisher. Self-publishing was once seen as a last-ditch alternative for authors who could not get a traditional deal. No longer. And the international success of the originally self-published series Fifty Shades of Grey has reinforced the notion that bestsellers may be lurking in places other than the traditional slush pile. How is this shift affecting writers? Literary agents? And how is it reshaping the way those in ancillary industries, like Hollywood, are looking for (and discovering) content?
View official listing on sxsw.com
Speakers
avatar for Erin Brown

Erin Brown

OwnerErin EditsErin Brown is a professional editor and has worked at several large New York publishing houses. She began her publishing career at HarperCollins Publishers, where she worked for over six years in virtually every genre, including mystery, romance, literary fiction, women’s... Read More →
avatar for Rachel Deahl

Rachel Deahl

Sr News EditorPublishers WeeklyRachel Deahl is a writer and editor with over ten years of experience covering book publishing. She has worked extensively in print and online, and, as a senior news editor at Publishers Weekly (the main trade magazine of the book publishing industry... Read More →
avatar for Hugh Howey

Hugh Howey

AuthorHugh Howey is the author of the award-winning Molly Fyde Saga and the New York Times and USA Today bestselling WOOL series. The WOOL OMNIBUS won Kindle Book Review's 2012 Indie Book of the Year Award -- it has been as high as #1 in the Kindle store -- and 17 countries have picked... Read More →
avatar for Kirby Kim

Kirby Kim

Literary AgentWilliam Morris EndeavorKirby Kim was an assistant at the Charlotte Sheedy Literary Agency before he moved on to Vigliano Associates, where he built his list while negotiating the agency's contracts. He is currently at WME where he continues to represent fiction for children... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

11:00am CDT

Shooting, Producing, Selling: Secrets of Web TV
The first wave of web was text. Remember Julie Powell's famous food blog -- and how it had no pictures? Along came a more visual web soon after, and now, anyone can be a visual curator with the help of Pinterest. But the next wave is video, and now that our TV's are connecting to the Internet, television studios are devoting more resources than ever to creating killer web TV. The lines between traditional TV and web TV are slowly blurring, creating an opportunity for would-be content creators to get in on the game.
We'll talk with the VP of HGTV.com, one of Bravo's web TV filmmakers, and two web TV hosts to tell you what the forecast looks like for web video. We'll also address practical concerns, like: How do you amass a crew? How do you package your web video series? Should you pitch it to a media company, or go grassroots and promote it yourself? We'll discuss both success stories and flops, arming you with information you need to embark on your own web video project.
View official listing on sxsw.com
Speakers
avatar for Jillian St. Charles

Jillian St. Charles

VPHGTVJillian St. Charles has worked at some of the biggest media brands in the business – CNN, Aol, Redbook Magazine and now HGTV. She has seen it all. In her current position as VP, digital at HGTV she oversees both the art and the business of creating a lifestyle website that... Read More →
avatar for Tolly Moseley

Tolly Moseley

EditorAustin EavesdropperTolly Moseley is a culture writer based in Austin TX. She is co-host of Austin American-Statesman's culture podcast "Statesman Shots," and was formerly the co-host of "Hungry In" on The Hungry Channel (a co-production between YouTube and Electus Studios... Read More →
avatar for Christian Remde

Christian Remde

Rightfrog FilmsChristian Remde is an award-winning director, editor and motion graphics artist with over 15 years of film and television experience.


Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

11:00am CDT

The Best Interface Is No Interface
Many believe the future of design is in screens. They're wrong. It's time to kill the interface. Because when we think only in screens, we design based upon a model that is inherently unnatural, inhumane, and has diminishing returns. It requires a great deal of talent, money and time to make these systems somewhat usable, and after all that effort, the software can sadly, only improve with a complete overhaul.
This conversation will explore a better path: No UI. A design methodology that aims to produce a radically simple technological future without digital interfaces. In its most sophisticated form, it centers around learning about individuals, continuously improves and becomes exponentially pertinent. Eliminating counterintuitive input mechanisms for natural inputs inverts the contemporary focus of software design to have computers adapt for people, rather than people adapt for computers. The results can have a profound impact on our lives, and your design process.
View official listing on sxsw.com
Speakers
avatar for Golden Krishna

Golden Krishna

DesignerSamsung Design America

Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

11:00am CDT

The Future of Video; The Post YouTube Apocalypse
Explore what the future holds for content creators and the distribution of video with leaders and talent at the forefront of the digital revolution. Investigate how you create a model that thrives and what advice can be shared to help others succeed in what is an ever-evolving new media landscape.
View official listing on sxsw.com
Speakers
avatar for Shay Carl
avatar for Courtney Holt

Courtney Holt

COOMaker Studios
avatar for KassemG

KassemG

Co-Founder & TalentMaker StudiosFor over five years comedian and actor Kassem Gharaibeh, known online as KassemG, has entertained millions of viewers with his hilarious videos and YouTube series. His ability to effortlessly make others laugh is perhaps one of the reasons he is one... Read More →
avatar for Danny Zappin

Danny Zappin

Co-Founder, CEOMaker Studios

Sunday March 10, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

11:00am CDT

The Secrets of Generation Flux
The velocity of change in our business world-and our culture-has reached unprecedented levels. This is a historic era that transcends industries and national borders, and it presents new challenges to all of us, as individuals and as organizations. Fast Company editor Robert Safian had been studying and chronicling this dynamic, tumultuous transition, identifying the traits that will enable success. He coined the term Generation Flux to describe both the chaotic time we are living in and the group of people-and businesses-best positioned to thrive in this environment. In an inspiring, thought-provoking presentation, Safian will sketch out who and what defines GenFlux, how models like Apple and Facebook--and leaders like Steve Jobs and Mark Zuckerberg--both define this era and are useless to those looking to navigate it. The ultimate lessons of Generation Flux are about adaptability. All the ways we've been taught to operate, the rules we've come to rely on, offer false comfort.
View official listing on sxsw.com
Speakers
avatar for Troy Carter

Troy Carter

CEO/FounderAtom FactoryTroy Carter is an artist manager and the CEO and founder of Atom Factory, a multidimensional management company. His expanding roster of musical innovators includes Lady Gaga, John Legend, Mindless Behavior, Greyson Chance, and Priyanka Chopra. As a brand and... Read More →
avatar for Robert Safian

Robert Safian

Editor in ChiefFast CompanyRobert Safian is editor and managing director of the award-winning monthly business magazine Fast Company. He oversees all editorial operations, in print and online, and plays a key role in guiding the magazine's advertising, marketing, and circulation efforts... Read More →
avatar for Padmasree Warrior

Padmasree Warrior

CTOCisco Systems IncCisco Chief Technology & Strategy Officer Padmasree Warrior is charged with aligning technology development and corporate strategy to enable Cisco to anticipate, shape, and lead major market transitions. She helps direct technology and operational innovation across... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

11:00am CDT

The “Made in Banff” Digital Media Pitch Session
Do you have a great idea for an interactive project? If your project displays an exceptional interactive content idea and an original media dissemination strategy – and your pitch stands out above all others in terms of creativity and originality in the digital media space, then come pitch your project to The “Made in Banff” Digital Media Creative Pitch Session at SXSW. The successful pitch session participant will be awarded a Banff Centre-hosted Creation Residency.
The Banff Centre’s Media team will work with you toward completing the production of your winning interactive media project. Professional resources include a wide variety of production and post-production services along experienced programmers, animators, videographers and audio personnel. Residencies will take place over an intensive 3-week period and culminate with the public presentation of the work created. Initial pitch applications will be submitted in advance via email to: sxswpitch@banffcentre.ca
View official listing on sxsw.com
Speakers
JF

Joe Fingerote

Sr Audio Broadcast ProducerThe Banff Centre
avatar for Kerry Stauffer

Kerry Stauffer

Exec Dir, Film & MediaThe Banff Centre

Sunday March 10, 2013 11:00am - 12:00pm CDT
Hilton Austin Downtown, Room 400/402
  Interactive, Panel

11:00am CDT

Who Run the (Internet) World: Women
Think pink is the way to market to girls? Think again. Women and the teen girls they were know the power of their affections when it comes to entertainment, the internet, and the attention economy -- and yet they're primarily focused on making new friends and telling each other stories. Creating space for girls and women to support each other is more difficult than telling women how to aspire to be perfect but in the digital and social world the status quo isn't flying -- and shouldn't. Marketing to women isn't just marketing to girls or mothers, so why do so many campaigns pigeonhole women into those two categories? How do you talk to an audience that primarily wants to talk to each other? Why is the greater Internet dismissive of the power of girls and women?
View official listing on sxsw.com
Speakers
avatar for Ann Glenn

Ann Glenn

Dir Social MediaSony Pictures InteractiveAnn Glenn has 15 years of experience in digital marketing production with a specialization in social media and community management. She currently oversees social media for Sony Pictures Interactive, including the movie, home entertainment... Read More →
avatar for Rae Votta

Rae Votta

ConsultantRae Votta is obsessed with obsession. She has her Masters in the linguistics of fan communities from the University of Georgia and has applied that degree to her work in the digital and entertainment industries. She has managed some combination of social media, blogging... Read More →
avatar for Megan Westerby

Megan Westerby

Vice President of Marketing at Collective Digital StudioThe CollectiveMegan Westerby, Vice President of Marketing for the Collective Digital Studio, is an expert in social media strategy, online branding, marketing and new media storytelling. As Social Media Senior Coordinator at... Read More →
avatar for Jenna Wortham

Jenna Wortham

ReporterThe New York Times
JW

Jill Wortham

ReporterThe New York Times

Sunday March 10, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

12:30pm CDT

3D Printing for People with Disabilities
People with disabilities are often confined to using assistive equipment that is ugly and badly designed for their needs. Wheelchairs, crutches, handrails, vehicles, cutlery - most things in life - are given no aesthetic value and are usually utilitarian.
Still a relatively new idea for the average consumer, 3D printing and additive manufacture has huge potential to disrupt in the same way as the web. This session will look at what it means for people with disabilities to have the power to revolutionise the products they use and make them highly personalised.
With products that attendees can touch and play with, this session will cover what the possibilities are, what some of the risks might be and how to overcome them, plus what happened when we got a room full of disabled people to hack their own stuff.
View official listing on sxsw.com
Speakers
CB

Carrie Bishop

DirFutureGov
avatar for Dominic Campbell

Dominic Campbell

DirFutureGov

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

12:30pm CDT

BBC Presents: Science of Storytelling
This presentation by BBC reporter and video jouranlist Matt Danzico will discuss the neurological and evolutionary underpinnings of storytelling, i.e. what parts of the brain are affected when a narrative is told and why our minds react in that way. New York Times reporter Amy O'Leary will also be on hand to discuss how our minds react when digesting stories through many different forms on the internet.
View official listing on sxsw.com
Speakers
avatar for Matthew Danzico

Matthew Danzico

JournalistBBCMatt Danzico is a staff reporter and video journalist at the BBC News, who primarily focuses on science and technology in the US. He has previously worked as a video producer at Discovery Channel and reporter at the Tokyo Shimbun, a Japanese newspaper. Matt is also the... Read More →
avatar for Amy O'Leary

Amy O'Leary

ReporterThe New York TimesAmy O'Leary is a reporter for The New York Times where she has written on a range of issues, many that lie at the intersection between technology and culture.

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

12:30pm CDT

Behavior Change as Value Proposition
Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. What impact does the ability to passively collect data and present it back in a meaningful way have in people's lives?
We are interacting with this data of our everyday lives in new ways. Smart products with personalized intelligence about our behavior help us track how many times we brush our teeth or walk the dog, with the hope we'll be better at maintaining these habits. Where do these new offerings map on our landscape of products and services? What impact does data have on our behavior? How do data vizualizations amplify persuasion and impact behavior? While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?
View official listing on sxsw.com
Speakers
avatar for Chris Risdon

Chris Risdon

Lead Experience DesignerAdaptive PathChris is a lead experience designer at Adaptive Path. He started a journeyman career in information architecture and product strategy in 1997. Over the past 14 years has applied a combination of IA, graphic, and interaction design to successful... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

12:30pm CDT

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hilton Garden Inn, Colorado
  Interactive, Panel

12:30pm CDT

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hilton Garden Inn, Red River
  Interactive, Panel

12:30pm CDT

Black Vernacular: Reading New Media
Black artists have to both find and fix the color line, no matter how ambiguous its parameters seem. Does new media provide more opportunities for Black artists than conventional modes of distribution? By examining vernacular art, design and film we can shed light on the nebulous topic of African-American aesthetics.
View official listing on sxsw.com
Speakers
avatar for Martine Syms

Martine Syms

PublisherDominicaMartine Syms is a conceptual entrepreneur based in Los Angeles, California who grew up going to punk shows and watching lots of television. Her work focuses on the relationship between commercialism, identity and experience. She helps institutions, businesses and... Read More →


Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

12:30pm CDT

Digital Disruption: Brands as Culture Participants
During this provocative panel, the fundamental question of why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that has gone digital, mobile and location-aware will be debated. The role of real-time marketing, disruptive business models, the separation of brands from their products and confusing consumer expectations and how brands that behave as culture participants are winning will be discussed. Sponsored by Pepsi.
View official listing on sxsw.com
Speakers
SS

Shiv Singh

SVP, Brand ＆ Mktg TransformationVisa

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

12:30pm CDT

Eat. Blog. Publish: Internet to Paper Hit
eatPGH is a blog about Pittsburgh food started by four ladies in 2009. Delicious food and fresh, fun perspective was the name of the game for three years. The gals blogged with the burgeoning Pittsburgh food community and food eaters in mind. And then, BOOM. A book deal. The first book dedicated to 'Burgh food (in the history of... well... ever.) It's the delicious dream to reality of blog turned book.
Eat. Blog. Publish. will focus on how to build your audience from the ground up through social media and become a trusted source of information for a community. And, while harnessing the power of the internet is key, the most important part of the process is engaging in the good old fashioned way of talking to people and networking the crap out of your town/city/hamlet.
View official listing on sxsw.com
Speakers
avatar for Julia Gongaware

Julia Gongaware

Author/Food BloggereatPGH.comJulia Gongaware is a Pittsburgh-based food writer and social media marketer. She holds a masters degree in journalism and mass communication from Point Park University and a bachelors in communication from Saint Vincent College. She can be found searching... Read More →
avatar for Mandy McFadden

Mandy McFadden

Digital Engagement MgrPPG IndustriesBy day, I'm a Digital Engagement Manager for PPG Industries, one of the world's leading coatings companies. Community Management, Social Media Management and Email Marketing are my forte. By night and weekend, I'm one of the 4 partners of eatPGH... Read More →
avatar for Sarah Sudar

Sarah Sudar

Communications SpecialistUniversity of PittsburghSarah Sudar is a Pittsburgh-based writer, blogger and author who is obsessed with French fries and cupcakes. She holds a masters degree in journalism and mass communication from Point Park University and a bachelors in business administration... Read More →
avatar for Laura Zorch

Laura Zorch

Author/BloggereatPGHLaura is a Pittsburgh-based food writer who has never met a sugary treat she didn't like. She holds a masters degree in arts management from Carnegie Mellon University and degrees in public relations and fine arts from Westminster College. She works at the Office... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

12:30pm CDT

Ermahgerd: Cyberbullying
Kristin and Dannielle, founders of the advice website and youth outreach organization Everyone Is Gay, will discuss the role of cyber bullying in our online communities and share stories from several youth who have experienced cyber bullying firsthand. The anonymity allowed in online conversations can foster aggression in many forms, and it can often seem as if the cyberbullying target has no way of responding proactively. Hinging on their work with LGBTQ youth and their own experience with social media, Kristin and Dannielle will focus their discussion on what young people, youth service providers, and social media developers can do to address these situations. The presentation will hinge on the stories and input of young people in order to specifically examine the most pressing aspects of online communication and its potential to not only foster connections but also encourage aggressive individual attacks.
View official listing on sxsw.com
Speakers
avatar for Dannielle Owens-Reid

Dannielle Owens-Reid

Co-founderEveryone Is GayDannielle Owens-Reid founded non-profit Everyone Is Gay with business partner Kristin Russo in 2010. She holds a Bachelor’s Degree in Theatre Performance, and spent three years in Chicago studying improv and sketch comedy (that’s where the funny comes... Read More →
avatar for Kristin Russo

Kristin Russo

Co-founderEveryone Is GayKristin Russo founded non-profit Everyone Is Gay with business partner Dannielle Owens-Reid in 2010. She holds a Master's Degree in Gender Studies and a Bachelor’s Degree in Theater, but gained most of her preparation for Everyone Is Gay while lip-syncing... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

12:30pm CDT

Fighting for Funding as a Female Entrepreneur
Access to startup capital has always been a key pain point for female entrepreneurs, but is the angel and venture capital landscape finally changing? Recent research from Babson College says that if female entrepreneurs in the U.S. started with the same capital as male entrepreneurs, they would add 6M jobs to the economy within 5 years — 2M of those in the first year alone! Seasoned venture capitalist Kay Koplovitz, Chairman/CEO of Koplovitz & Co., joins serial entrepreneur and current Dell EIR Ingrid Vanderveldt to provide an overview on the current market and the various capital options available to growing businesses. They’ll examine issues that hinder women from receiving outside funding and will provide actionable advice to audience members on everything from how to seek the right kind of equity for the appropriate growth stage of your company to developing a plan to raise capital and targeting experts and mentors to support your goals.
View official listing on sxsw.com
Speakers
avatar for Kay Koplovitz

Kay Koplovitz

Co-Founder & ChairmanKoplovitz & CoKay Koplovitz Founder of USA Network, and Chairman and CEO of Koplovitz & Co. LLC. Kay Koplovitz is the Founder of USA Network, and the Sci-Fi Channel and USA Networks International and the visionary who created the business model for cable networks... Read More →
avatar for Ingrid Vanderveldt

Ingrid Vanderveldt

Entrepreneur in ResidenceDellINGRID VANDERVELDT is an entrepreneur, investor and media personality, with a mission of “Empowering a Billion Women by 2020”(EBW2020) leveraging business, policy & media. She is the Entrepreneur-in-Residence (“EIR”) for Dell Inc. and the Creator/Curator... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

12:30pm CDT

Hacking the News Around the World
Hacker journalism is going global. The Hacks/Hackers movement has spread around the world, and this panel will bring together organizers from Africa, South America, the Middle East and the U.S. to talk about how the journalism-technology movement has grown across the world. Panelists will discuss the challenges of working in closed societies, data mining in countries where data doesn't flow freely, finding media outlets without support of legacy institutions and how to build a hacker culture in countries where the word has a distinctly negative connotation. The panelists will discuss their experiences in running events like hackathons, projects they have built and communities they are bringing together.
View official listing on sxsw.com
Speakers
avatar for Justin Arenstein

Justin Arenstein

Digital Strategist / Knight FellowInternational Center for JournalistsJUSTIN ARENSTEIN is founder and manager of the annual $1m www.AfricanNewsChallenge.org, and is co-founder of the Code4Africa initiative that spearheads the #OpenData movement on the continent.
avatar for Mariano Blejman

Mariano Blejman

Editor of Digital Culture sectionKnight International Fellow for ICFJKnight International Journalism Fellow Mariano Blejman is an editor and media entrepreneur specializing in data-driven journalism. In 2011, he co-founded Hacks/Hackers Buenos Aires, a local chapter of the group that... Read More →
avatar for Burt Herman

Burt Herman

FounderHacks/HackersBurt Herman is co-founder of Storify, an application for telling stories with social media, and founder of Hacks/Hackers, a worldwide organization bringing together journalists and technologists. Storify won the 2012 SXSW Interactive award for social media, the... Read More →


Sunday March 10, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

12:30pm CDT

HATCH Startup Pitch Competition Part 3 + Awards
HATCH: The pitch competition for tech startups with revolutionary ideas. Join our well-connected audience as the last group of finalists present their business plans and receive feedback from esteemed entrepreneur, corporate, angel, and venture investor judges. Tension mounts as the judges select winners from all the pitches over the three sessions. Winners are announced shortly after the final pitch. The audience weighs in with comments and votes using mobile and web.

Finalists are selected from a large pool of applicants from around the world. They prepare with education and coaching from experts to refine their business models and presentations to make the most awesome pitch. Prizes include hosting services, tablets, investor meetings, media exposure, office space, consultations, and mentoring. HATCH alumni have raised funds and generally kicked ass.
Come see the best of the best! 
View official listing on sxsw.com
Speakers
RE

Rami Essaid

CEO & Co-FounderDistil Networks
avatar for John Frankel

John Frankel

Founder & Partnerff Venure CapitalEarly stage venture capitalist. Love working with energetic entrepreneurs working to change the world.
avatar for Nate Gross

Nate Gross

Co-FounderDoximity & Rock HealthDr. Nate Gross is the co-founder of Doximity, the largest and fastest-growing real name physician network and communication tool, used by one in seven US doctors. He is also the co-founder of Rock Health, the leading seed accelerator for health startups... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon D
  Interactive, Panel

12:30pm CDT

How Self-Tracking Geeks are Shaping our Future
Sponsored by Hill+Knowlton Strategies

Imagine a world in which everything you say and do, and how your body responds, is tracked and analyzed.

Our panel features speakers who have imagined that world and worked to create it as entrepreneurs, executives, investors, organizers and fanatics. Aided by new technology, more people than ever are using data to truly know everything about their well-being – even down to their amino acid levels. If you are interested in learning the latest thinking in the Quantified Self movement, whether or not you collect data about yourself, do not miss this panel.

The trend goes beyond athletes recording training data and dieters logging calories. Innovators are making it easy for all of us to measure the seemingly immeasureable. The future of self-tracking may help us understand and conquer the most devastating diseases, or it may waste our time and take away privacy.

What seems like a geeky concept right now has the potential to change how we live.
View official listing on sxsw.com
Speakers
avatar for Lisa Kennedy

Lisa Kennedy

Chief Marketing OfficerGE CorporateLisa Kennedy, Ph.D. is Chief Marketing Officer for GE’s healthymagination initiative, a $6 billion commitment to improving quality, access, and affordability with the goal of revolutionizing the world’s healthcare. The collaboration relies heavily... Read More →
avatar for Sonny Vu

Sonny Vu

CEO & FounderMisfit Wearables
avatar for Gary Wolf

Gary Wolf

FounderQuantified SelfGary Wolf (@agaricus) launched the Quantified Self in 2008 as a global collaboration of users and makers of self-tracking tools. Since its founding, the Quantified Self has spread to more than 80 cities in 16 countries, and has become the catalyst for a new global... Read More →
avatar for Peter Zandan

Peter Zandan

ChairmanH+K StrategiesPeter Zandan, Ph.D. (@zzandan) is Global Vice Chairman at Hill+Knowlton Strategies, a leading worldwide communications firm with offices in 46 countries. He has spent a career building, delivering and investing in the services of data and research companies... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Wanderlust, Wanderlust
  Interactive, Panel

12:30pm CDT

How to Start a Game Company Incubator in a School
This panel will present an incubator program that helped high school students start game companies and prepare for careers in the game industry. During the summer of 2012, twenty Pflugerville ISD high school students worked in teams to create prototypes and concepts for their client. The students received mentorship from guest speakers and an on-site game industry expert.
A study was conducted to evaluate gains in skill, interest, and confidence over the 4 weeks. Quantitative data provided evidence that the program accomplished the intended goal of helping students build career pathways. The three surveys were administered at the beginning of Weeks 2, 3, and 4. Results showed substantial growth in two key areas: (1) Experience using GameSalad and (2) Confidence in going into the game industry. Qualitative results supported the efficacy of the program. One student wrote, “It has really opened my eyes about the reality of the in depth concept of the game making industry.”
View official listing on sxsw.com
Speakers
avatar for David Conover

David Conover

Digital Interactive Media InstructorPflugerville ISD

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Palmer Events Center, Room 4-5
  Interactive, Panel

12:30pm CDT

Idea Orphans
People spend a lot of time thinking about their ideas. It’s impossible not to. Because ideas live in the same place they are born: inside our heads.
In fact, the inside of the creative mind can feel like a sort of orphanage. And all the unrealized ideas are like little orphans who just want to find a good home. The ideas who have been in there the longest show the newer ideas the ropes: proper food fight etiquette, how the chore wheel on the fridge works. Sometimes the ideas sing and dance but mostly they sit on windowsills gazing longingly outside. Really, the creative mind is exactly like the eighties version of the movie Annie.
Through the use of audio, slides, animation and storytelling, This American Life's Starlee Kine and her collaborator Arthur Jones will provide inspiration well as concrete tools on how to get those orphaned ideas out of your head and into the world. And how to make people hear about them once they're free.
View official listing on sxsw.com
Speakers
AJ

Arthur Jones

Illustrator / Animator / Author
SK

Starlee Kine

Writer/Performer/Radio ProducerThis American Life

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Austin
  Interactive, Panel

12:30pm CDT

Longhorn Startup Showcase
Presented by The University of Texas at Austin, the Longhorn Startup Showcase is a fast pitch competition for UT Austin-based student startups with revolutionary ideas looking for funding to scale their innovations. We will choose five finalists to advance and present to a hometown panel of corporate, angel, and venture investor judges in front of a well-connected audience at SXSW 2013. The Longhorn Startup Showcase Pitch finalists will each engage in Q&A sessions with judges and have opportunities for discussions with the audience.
View official listing on sxsw.com
Speakers
avatar for Isaac Barchas

Isaac Barchas

DirectorAustin Technology Incubator
avatar for Rudy Garza

Rudy Garza

FounderG51 Capital ManagementAs founder and managing general partner of G-51, Rudy focuses on the development of all portfolio companies, syndication partnerships and deal flow. Through mentoring as well as serving on portfolio boards, he is instrumental in driving success through... Read More →
NA

Nelson &quot;Rudy&quot; Garza

FounderG51 Capital Management
LK

Laura Kilcrease

Managing DirTriton VenturesAccomplished VC
RW

Robert Warren

Asst DirJon Brumley Texas Venture Labs/Venture Labs Investment Competition

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Austin Chamber Offices
  Interactive, Panel

12:30pm CDT

Mobile Innovations Presented by Wavefront
Canada leads in every major wave of wireless innovation. Hear how you as an investor, developer, entrepreneur or enterprise can leverage this innovation. This panel offers insight from mobile innovators in the Canadian wireless ecosystem. Learn about the market, the depth of talent and the industry support making Canada the heart of wireless innovation. The Canadian Mobile Innovations panel is led by Wavefront, a not-for-profit organization accelerating the growth and success of wireless companies in Canada by connecting them with critical resources, partners and opportunities. Wavefront facilitates commercial engagement between the mobile ecosystem (mobile operators, platform providers, device manufacturers), enterprise companies and innovative developers in Canada. Wavefront is interested in working with international wireless companies looking to develop business relationships in the North American market.
View official listing on sxsw.com
Speakers
avatar for Nick Kapov

Nick Kapov

PresidentSasceaNick Kapov P.Eng. is a founder of Sascea, a global leader in enabling businesses to transform themselves through the use of SaaS based solutions based on their disruptive service delivery platform that seamlessly crosses the desktop/mobile ecosystem.
avatar for Wendy Mackinnon Keith

Wendy Mackinnon Keith

CEO & FounderDigital Retail AppsWendy is focused on transforming the in-store experience through in-aisle consumer-led mobile payments and contextual item suggestions. DRA’s SelfPay allows shoppers to scan items in-aisle, pay for their purchase on their device, view product information... Read More →
avatar for Jeff Musson

Jeff Musson

PresidentDynamite Network.comDynamitenetwork.com is a industry leading mobile and web development software company in North America. Jeff is an accomplished entrepreneur with 10 years experience in achieving corporate goals through operational excellence and solid financial performance... Read More →
avatar for Nathan Robinson

Nathan Robinson

Business Dev MgrWavefrontNathan D. Robinson / Business Development Manager

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Room 400/402
  Interactive, Panel

12:30pm CDT

Mythbusting: Engineering a Viral Video
No matter how you do the math, there’s no ROI on a video that doesn’t get any views. So you just have to make your video go ‘viral’, right? But counting on a video to go viral effortlessly is not so different from planning your income from the returns of lottery scratch tickets. Virality on YouTube is often misunderstood and myths abound. When a video is engineered properly, it will drive views, amplify content sharing, and turn on widespread community interaction. In this nuts-and-bolts session the author of Video Marketing for Dummies, the head of marketing for the dominant global video entertainment network on YouTube, and the President of a premium global brand offer a look behind the scenes of recent video hits. Short presentations plus a discussion cover the manageable (and unmanageable) variables of the viral video equation. Critical issues discussed include content planning, digital strategy, metadata, seeding, humor, production, community, social, analytics and YouTube.
View official listing on sxsw.com
Speakers
avatar for Rob Ciampa

Rob Ciampa

VP Sales & MktgPixability IncRob Ciampa is Executive Vice President of Sales and Marketing for Pixability, a YouTube marketing and advertising company based at the acclaimed Cambridge Innovation Center. At Pixability, Rob has helped major brands, agencies, media companies, celebrities... Read More →
avatar for Bettina Hein

Bettina Hein

Founder & CEOPixability IncBettina Hein is the co-author of “Video Marketing For Dummies” (Wiley 2012). She is the Founder and CEO of Pixability (www.pixability.com). Pixability is a YouTube marketing software company that helps brands, ecommerce companies and agencies build a... Read More →
avatar for Eduardo Tobon

Eduardo Tobon

PresDiners Club InternationalEduardo Tobon is President of Diners Club International, a global payments network with acceptance in 185 countries. Mr. Tobon is also Senior Vice President of Discover and a member of the company’s Management Committee. In his current role, Mr. Tobon... Read More →


Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

12:30pm CDT

Old Tech, New Tech, Same Old Sex?
In the 70s porn theaters were a social space; in the 80s VCRs made viewing private; the 90s saw the rise of internet porn and online forums, allowing a still private but more social anonymous space; in the 2000s we are online with porn; meeting, mating, and educating, and very, very social--but this may or may not lead us to greater comfort and ability and pleasure in live, skin-to-skin and face-to-face sexual space. A mix of old and new technologies lead us to ever-increasing ways to connect, share, learn, enjoy. Today we can bridge technologies to create a social sexual experience that balances the risk of exhibitionism and exposure with the presumed safety of anonymity. Historically, media representations of sex have generated new sexual identities and helped redefine existing ones. Mingling identities real and virtual in real and virtual spaces may let us synthesize the best of old and new... or will it shape our knowledge and expectations in increasingly unreal ways?
View official listing on sxsw.com
Speakers
avatar for Julie Gillis

Julie Gillis

Co-ProducerBedPost ConfessionsJulie Gillis is a writer, producer, and speaker focused on social justice, civil rights, and human sexuality. She is a professional with over 15 years experience in theater production, event coordination, and organizational facilitation.
avatar for Carol Queen

Carol Queen

Staff Sexologist, Antique Vibrator Museum CuratorGood VibrationsCarol Queen, PhD is a writer and cultural sexologist and is the Staff Sexologist and Curator of the Antique Vibrator Museum at Good Vibrations (goodvibes.com, AntiqueVibratorMuseum.com).
avatar for Michael Stabile

Michael Stabile

DirFauxjob IndustriesMichael Stabile is a journalist and filmmaker who has worked in and written about the porn industry for over a decade.

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

12:30pm CDT

Outsourcing Startup Operations
Outsourcing allows a startup to focus on its core competency, maintain an engineering culture and add leverage to every member of its team. This session will cover how an early-stage startup can effectively outsource its ops, so it focus on what it does best: ship an amazing product or service.
This session will provide an intensive review of many of Yipit's outsourced operational processes I have developed over the past 5 years. Attendees will leave with a very good sense of how to:
- Utilize contractors to deliver excellent customer service, account management, content, low level BD, reporting, administration, and more
- Marshal human resources through Mechanical Turk, Elance, TaskRabbit and CrowdFlower
- Identify which tasks are appropriate for each outsourcing method
- Ensure scalability through processes and metrics
View official listing on sxsw.com
Speakers
avatar for Jim Moran

Jim Moran

COO/Co-FounderYipitJim Moran is Co-Founder and President of Yipit, which lets you know about sales from the stores and brands you care about. Yipit works with hundreds of sites like Gilt, One Kings Lane, Groupon, LivingSocial and more to bring the best to you. Yipit also licenses... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

12:30pm CDT

Physical Products & the New Distribution Model
The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead placements in magazines) or physical space in a showroom. As social channels become more and more efficient, creators can connect directly with their consumers in new ways. From here, commerce can occur and word-of-mouth can grow a brand quickly without tons of media spend. This conversation will showcase entrepreneurs who make physical, tangible goods yet have used the internet in novel ways -- through content, social media, and innovative new business models -- to create new, successful brands from scratch.
View official listing on sxsw.com
Speakers
avatar for Abe Burmeister

Abe Burmeister

Co-Founder, OutlierOutlier IncorporatedAbe Burmeister in the founder and CEO of Outlier Inc. Launched in 2008, Outlier uses high tech fabrics and innovative cuts to bring traditional menswear into the world of 21st century performance. Prior to Outlier he co-founded One Infinity an... Read More →
avatar for Erica Cerulo

Erica Cerulo

Co-founder & PresOf a KindErica Cerulo is the co-founder and president of Of a Kind, a site that promotes emerging fashion designers through a combination of content and commerce. She has a B.A. from the University of Chicago—where she met her business partner Claire Mazur. Prior... Read More →
avatar for David Lange

David Lange

Brand Mgr Cultural EngineerAIAIAIDavid Lange is Brand Manager for the TMA-1 line at AIAIAI, an audio design company dedicated to developing high quality audio products for everyday use. He is responsible for all communication and marketing in both CE/MI and lifestyle segments. He... Read More →
avatar for Colin Nagy

Colin Nagy

Exec Dir of Earned MediaThe Barbarian GroupColin Nagy is Executive Director of Media at The Barbarian Group. In this role, he leads a team that provides client counsel at the intersection of creativity, public relations, social media and emerging platforms.   Before becoming a Barbarian... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

12:30pm CDT

Profit + Purpose. The New Normal.
We are seeing a paradigm shift in the way users are spending their time online and especially in their online purchases. Consumers are buying and advocating for purposeful brands and not letting their Internet behavior go to waste. Retailers and content creators are choosing to serve their readers and shoppers with opportunities to deepen their interactions while supporting social good. According to Edelman’s 2012 Trust Barometer findings, “when quality and price are the same, social purpose is the most important factor.”
This panel will bring together Hearst Digital's Executive Director of Social Media, Ross Geisel; host of Lifetime television's The Conversation, Amanda de Cadanet; Co-Founder HelloGiggles, Sophia Rossi; and mulu.me president and founder Amaryllis Fox who will discuss digital trends in cause-conscious shopping, the influence of the power of personal recommendation and creating innovative ways to power profit through purpose.
View official listing on sxsw.com
Speakers
avatar for Amanda De Cadenet

Amanda De Cadenet

Creator & HostAmanda de Cadenet is a renowned fashion and portrait photographer, television producer and host. She began her career at the age of sixteen as the fearless host of two of the UK's most successful television shows. She became one of that nation's best known personalities... Read More →
avatar for Amaryllis Fox

Amaryllis Fox

Founder & CEOMuluAmaryllis is the founder and ceo of mulu, a commerce platform empowering content creators to capture the income from their product recommendations and put it to work for themselves or their favorite cause. Amaryllis cut her teeth running around SE Asia for the BBC... Read More →
avatar for Ross Geisel

Ross Geisel

Dir of Social MediaHearst Digital MediaRoss Geisel is currently the Director of Audience Development and Social Media for Hearst Digital, which includes 24 websites reaching nearly 60 million unique visitors per month. Since joining Hearst Digital in July of 2009, unique visitors... Read More →
avatar for Sophia Rossi

Sophia Rossi

Co-FounderHello GigglesHaving co-founded HelloGiggles, the popular internet haven for girls of all ages, Sophia Rossi brings her unique eye for entertainment as well as years of experience in media and business development to the website's creative vision. Working alongside partners... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

12:30pm CDT

Say Goodbye to Corporate Marketing as You Know It
Traditionally, marketing has been about defining a brand’s key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's marketers must connect people to people. That means going social and saying goodbye to the traditional approach. Marketers must go beyond their internal team of specialists and realize that, in the social world, everyone from the CEO to the local employee is a marketer. That shift in thinking opens up unprecedented opportunities while creating new challenges, because it's hard to control brand messaging with so many extra voices.
In this session, Hearsay Social CEO and renowned author, Clara Shih, will lay out examples from the best practitioners of social marketing. She will also share valuable tales of what not to do. This session is designed to empower attendees to think outside of the box and get truly social.
View official listing on sxsw.com
Speakers
avatar for Renee Brown

Renee Brown

SVP Dir Social MediaWells Fargo
avatar for Clara Shih

Clara Shih

CEO & FounderHearsay SocialClara is CEO and Founder of Hearsay Social and a pioneer in the social media industry. In 2007, she developed the first social business application, called Faceforce, and subsequently authored the New York Times-featured bestseller, The Facebook Era: Tapping... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

12:30pm CDT

Shadowrun Returns Sneak Peak
Go behind the scenes with the developers of Shadowrun Returns, the Kickstarter crowdfunding phenomenon. Shadowrun Returns is a story-based tactical role-playing game for PC, Mac, and Android & iOS Tablets.
View official listing on sxsw.com
Speakers
avatar for Mitch Gitelman

Mitch Gitelman

Co-founder & Studio MgrHarebrained Schemes
avatar for Jordan Weisman

Jordan Weisman

CEO and Creative DirectorHarebrained SchemesJordan Weisman has been the creative force behind several interactive entertainment companies, including his latest ventures: Harebrained-Schemes LLC and Go Go Kiddo Inc. Along the way, he created MechWarrior, Shadowrun and Crimson Skies... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Palmer Events Center
  Interactive, Panel

12:30pm CDT

Shadowrun Returns Sneak Peek
Go behind the scenes with Harebrained Schemes, the developers of Shadowrun Returns, the Kickstarter crowdfunding phenomenon. Shadowrun Returns is a story-based tactical role-playing game for PC, Mac, and Android & iOS Tablets.
Join Jordan Weisman, the creator of MechWarrior, Crimson Skies, Shadowrun, Hero Clix and more as he and his partner, Studio Manager Mitch Gitelman, pull back the curtain to share an in-person update on the game's development process in a fluid, open environment with room for plenty of Q&A.
View official listing on sxsw.com
Speakers
avatar for Mitch Gitelman

Mitch Gitelman

Co-founder & Studio MgrHarebrained Schemes
avatar for Jordan Weisman

Jordan Weisman

CEO and Creative DirectorHarebrained SchemesJordan Weisman has been the creative force behind several interactive entertainment companies, including his latest ventures: Harebrained-Schemes LLC and Go Go Kiddo Inc. Along the way, he created MechWarrior, Shadowrun and Crimson Skies... Read More →


Sunday March 10, 2013 12:30pm - 1:30pm CDT
Palmer Events Center, Room 1-2
  Interactive, Panel

12:30pm CDT

Slap My Words Up: Language in the Digital World
If technology is a pimp, our language is its favorite bitch. The tricks that our words are asked to turn on the streets of social media and online publishing are lauded in our dictionaries and style guides. Googling and unfriending are verbs, no one knows what to do with a semicolon, and maybe it doesn’t matter. Soon we’ll be talking to our computers instead of typing on them. Will we have to speak our punctuation question mark Or will we do without? Regardless of where we’re headed, many readers still think less of you and your brand when they think they see an error. This is especially true in campaign messaging but perhaps less so in off-the-cuff, character-restricted social media bursts. The members of this panel think about this every day and are paid to care because we write for brands who do (most of the time). But some of us are left wondering if this pimp is on to something. Like Anne Trubek said in Wired, maybe its thyme to let luce. The Johns—readers—like what they see.
View official listing on sxsw.com
Speakers
avatar for Sean Carton

Sean Carton

Dir for Digital Communication Commerce & CultureUniversity of BaltimoreSean Carton is the Director of the Center for Digital Communication, Commerce, and Culture at the University of Baltimore. He also teaches in the School of Communication Design and the Merrick School of Business... Read More →
avatar for Kristina Eastham

Kristina Eastham

Digital StrategistDigitaria InteractiveKristina Eastham joined Digitaria's growing digital strategy team after two and a half years as a digital practitioner for the agency's own brand. Her rapid rise in corporate communications reflects her success strategically managing the agency's... Read More →
avatar for Gail Marie

Gail Marie

EditorMcKinneyI’ve worked as an editor since 2004, now in advertising. For a few years before that I tried to teach college students how to avoid the passive voice and get their verbs to agree with their subjects. And I spent the late ‘90s reading and writing a lot to earn a master’s... Read More →
avatar for Neal Ungerleider

Neal Ungerleider

ReporterFast CompanyReporter on future technology and international innovation for Fast Company.

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

12:30pm CDT

Startups@DC: Max Political Impact, Minimum Effort
How do we get results from what most consider a broken government? What skills are needed to unpackage the government monolith into specific stacks for specific tasks and duties?
This presentation will use Startup Visa as a case study for how the startup community has achieved limited initial success in creating an issue, run into typical political roadblocks, and how to use expert knowledge of political structures to pass Startup Visa this year as part of comprehensive reform.
What are the big red buttons that are causally linked to getting results from government? How can a group that knows enough about DC and its culture earn the trust of the startup community to deliver the knowledge and tools entrepreneurs need to effectively make DC work to remove barriers to entrepreneurial success?
Entrepreneurial veteran and Representative Jared Polis, Netroots Nation founder Gina Cooper, and PolitiHacks founder Craig Montuori will discuss making government work for startups.
View official listing on sxsw.com
Speakers
avatar for Gina Cooper

Gina Cooper

FounderCooper StrategiesGina Cooper is the founder of Cooper Strategies. Her approach to online politics has become a cornerstone of the online progressive movement. She is also the founder and past CEO of Netroots Nation, the most dynamic and influential political organization to... Read More →
avatar for Craig Montuori

Craig Montuori

Founder, Exec DirPolitiHacksCraig is the founder and executive director of PolitiHacks, an advocacy group for startup visa and other causes that contribute towards a stronger, more vibrant startup community. He serves as a bridge between DC and the startup community, with one foot... Read More →
avatar for Jared Polis

Jared Polis

CongressmanUS House of RepresentativesJared Polis is an independent leader who uses his private and public sector experience to find pragmatic solutions to the challenges facing Colorado and the nation. First elected to represent Colorado’s Second Congressional District in 2008... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

12:30pm CDT

Telepresence Design Revolution
The future of telepresence sits at a hybrid intersection of robotics, consumer electronics, medical devices, and even aerospace and housewares -- and the primary driver behind this explosion is design. Unexamined individual needs are revealing a new approach to effective and connected care -- with devices as the delivery mechanism but not the complete experience that's now required -- the emotional presence of a device in a space. The art and craft of this is to design to the "less obvious" to make it a richer experience -- for doctors, patients, technicians and families. Drawing on current client work with developing a robotics telepresence interface for healthcare, as well as consumer health related applications including mobile health gaming and diabetes management mobile tools, Meyer will present emerging best practices and insights into designing devices, software and experiences in light of the need for them to relate and communicate with people in a new way over distance.
View official listing on sxsw.com
Speakers
avatar for Michael Meyer

Michael Meyer

Michael Meyer is a designer, business leader, educator, and speaker.

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

12:30pm CDT

The Real Responsive Process?
The web is not a fixed width. So if the medium is fluid, should the process be fixed? Fireworks and Photoshop are not flexible enough to demonstrate media queries, button and menu states, HTML5 and JavaScript behaviors, dynamic resizing of elements and navigation flow.
Diving into responsive design projects can be daunting. Old design practices are cumbersome when thinking in terms of web systems that will span a wide variety of devices and dimensions. Four industry leaders will delve into how they handle the responsive process or how they don't. A fluid process to match the fluidity of responsive design. Bam! We’ll also explore some of recent successes and failures while establishing why a responsive process is a responsible process.
One web to rule them all?
View official listing on sxsw.com
Speakers
avatar for Aaron Gustafson

Aaron Gustafson

PrincipalEasy Designs LLC
avatar for Yesenia Perez-Cruz

Yesenia Perez-Cruz

DesignerHappy CogYesenia Perez-Cruz is a designer living in Philadelphia, PA. She works at Happy Cog, creating beautiful, functional design systems for clients like MTV, Zappos, and Harvard University. She has spoken at SXSW Interactive and AIGA, and teaches for GirlDevelopIt. You... Read More →
avatar for Samantha Warren

Samantha Warren

DesignerTwitter

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

12:30pm CDT

The Secret Dangers of Online Influence Marketing
Are marketers wasting time and money with today’s influence measurement tools? This all-star panel of social media thought leaders exposes the pitfalls of finding social media influencers, and reveals why many marketers get it wrong. They’ll show that influence measurement tools like Klout and Kred are misleading marketers into believing they are measuring influence, when they are only measuring popularity. Today’s platforms perform so poorly when measuring such critical factors as the ability to motivate action and effect behavioral change that basing decisions on these tools alone can be dangerous. Panelists will discuss why marketers should stop focusing on tools and start using social media for what it was meant to accomplish - building relationships and harnessing communities. By using innovative methods to identify peer influencers who demonstrate creativity, insight and passion, marketers can learn to start an avalanche of positive attitudes for their brand, product or service.
View official listing on sxsw.com
Speakers
avatar for David Armano

David Armano

EVP, Global Innovation & IntegrationEdelman
avatar for Debra Kaye

Debra Kaye

CEOLucule ConsultingDebra Kaye is an international innovation and trends expert specializing in culture strategy and innovation for consumer brands, defining new areas of business opportunity, developing new products, and restructuring markets for long-term growth. She encourages... Read More →
avatar for Jure Klepic

Jure Klepic

Social Media Innovator & StrategistLucule ConsultingJure Klepic social media innovator and strategist at Lucule Consulting. He leads social media adoptions for global brands and continues to drive change and spearhead innovation. Throughout his career he worked with global brands... Read More →
avatar for Ekaterina Walter

Ekaterina Walter

Sr Social Media StrategistIntelEkaterina Walter is a Global Social Innovation Strategist at Intel. She is a passionate marketer and a recognized thought-leader in her field, a vibrant speaker, and a regular contributor to well-known industry publications such as Mashable, Fast Company... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

12:30pm CDT

What's New in Adobe Creative Cloud?
Adobe Creative Cloud has been an exceptional way to deliver the latest in innovation to members as soon as it's developed. And Adobe hasn't slowed down in delivering this innovation. In this session see the latest exclusively available to Creative Cloud members. Everything from HTML5 development, digital publishing, mobile content creation and testing. Even updates to tried and true apps like Photoshop and Illustator. This session has something for everyone! Sponsored by Adobe.
View official listing on sxsw.com
Speakers
avatar for Paul Trani

Paul Trani

EvangelistAdobePaul Trani is a worldwide Creative Suite Evangelist for Adobe focusing on workflows that empower designers and developers to create for the web and mobile apps.

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

2:00pm CDT

Creating Films for Computers
I describe myself as a web-friendly director. I studied filmmaking and self-taught myself programming. In the last years, I directed traditional films (INNI and MIROIR NOIR), developed web sites and created projects that are in the middle of the two worlds. I want to share with you my experience in doing films that take advantage of the digital platform.
View official listing on sxsw.com
Speakers
avatar for Vincent Morisset

Vincent Morisset

DirAATOAAVincent Morisset was born in Montreal. Director, programmer, inventor, he is looking for new ways to tell stories. Since the release of the Funeral album, Vincent has been collaborating with Arcade Fire. The interactive video for Neon Bible is considered by many as the first... Read More →

Sunday March 10, 2013 2:00pm - 3:00pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

3:30pm CDT

Apps for Autism
Autism is a complex neurobiological disorder typically characterized by communication, social, and behavioral delays. The market for assistive technology that posits solutions for these challenges burgeons. With current CDC stats estimating that 1 in 88 people have an Autism Spectrum Disorder (ASD), the potential for continued growth in this expanding market is real. Quality, interactive apps that facilitate communication and social interaction have a place in unlocking some of the challenges of ASD. Expert panelists will provide an overview of the need for assistive, instructional technology for people with ASD, existing apps commonly used for/by individuals with Autism, pluses and minuses, funding sources for assistive technology, what’s lacking (funding sources), what’s missing, and what’s next. Selection of assistive devices for a variety of special needs will be addressed.
View official listing on sxsw.com
Speakers
avatar for Dr Missy Olive

Dr Missy Olive

Co-FounderApplied Behavioral StrategiesMelissa Olive, Ph.D., BCBA-D, “Missy”, is co-founder and owner of Applied Behavioral Strategies, LLC.

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

3:30pm CDT

Arrogance & Confidence in Design
Our daily lives are peppered with annoyance - someone, somewhere was responsible for designing that annoyance and sending off into the world to flourish and vex. It seems preposterous that so many products and services exist that clearly fail to accomplish their core function. This is either due to a surplus of arrogance or confidence.
As designers we have a responsibility to our clients and their users to be diligent and accurate in our work. We’re all guilty of delivering less than perfect output now and again; whether that’s due to time or budgetary constraints. So what can be done to combat this industry-wide affliction and why should we care?
View official listing on sxsw.com
Speakers
avatar for Jonty Sharples

Jonty Sharples

Design DirAlbionJonty is Design Director at Albion London, an agency for entrepreneurial clients who want to develop businesses, brands and communications. Albion’s aim is to banish annoyance from advertising and generate experiences that people actually enjoy and want to talk... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

3:30pm CDT

Art, Activism & Augmented Reality
One of the latest genres in New Media art is that of Augmented Reality, or the overlay of digital content onto physical reality through the use of smart phones and computer vision. Marshall McLuhan heralded artists as early adopters of new technology, and the emergence of AR as an art genre is no surprise. Numerous AR works have sought to explore the expressive and critical possibilities of the technology, and groups like Manifest.AR have used this medium as a means of creative dissent through their Occupy Wall Street AR intervention. With AR a burgeoning platform for New Media art investigation, we will discuss the potentials and limitations of the medium, the history and context of work being done today, and the tactical potentials of AR as political intervention.
View official listing on sxsw.com
Speakers
avatar for Jon Lebkowsky

Jon Lebkowsky

PrincipalPolycot Associates LLCJon Lebkowsky is an author, activist, sometimes journalist, and blogger who writes about the future of the Internet, digital culture, media, and society. He’s been actively associated with various forward-looking projects and organizations, including... Read More →
avatar for Patrick Lichty

Patrick Lichty

Lecturer, Digital Studio PracticeUniversity of Wisconsin-MilwaukeePatrick Lichty is a technologically-based media artist, writer, independent curator, co-founder of the performance art group Second Front, animator for the activist group, The Yes Men, and Executive Editor of Intelligent... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Austin
  Interactive, Panel

3:30pm CDT

Big Data Democracy: The Rise of Analytics
You've all heard about the role of "big data" in this year's race to the White House. From Nate Silver's models to Obama's project Narwhal, the 2012 Presidential election abandoned intuition in favor of analytics - deep insights into constituent behavior that enabled the most accurate targeting and modeling yet.
In this panel, top political and technological minds will discuss how mining and analyzing "big data" helps predict - extremely accurately - the behaviors of constituents and the electorate. Who votes, who needs to vote, for which candidate, why? What makes people tick – and more importantly, what makes them act? Answers to these pivotal questions almost always lie in the data.
Our panel will focus on new trends in political data analysis. It will also look ahead, predicting how data will continue to influence the political landscape.
Sponsored by Hill + Knowlton Strategies.
View official listing on sxsw.com
Speakers
avatar for Andrew Bleeker

Andrew Bleeker

Global Digital LeadHill+Knowlton StrategiesAndrew Bleeker is a leading voice in the field of digital marketing and communications. Andrew is perhaps best known for founding Bully Pulpit Interactive, a leading interactive agency. In this capacity, he provides online marketing strategy... Read More →
avatar for Mark McKinnon

Mark McKinnon

Global Vice ChairmanHill and Knowlton Strategies LLC DBA Hill+Knowlton Strategies
ZM

Zac Moffatt

Digital DirectorMitt Romney For President
TS

Tom Serres

Digital StrategistPiryx Inc

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Wanderlust, Wanderlust
  Interactive, Panel

3:30pm CDT

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hilton Garden Inn, Colorado
  Interactive, Panel

3:30pm CDT

Can Ad Agencies & Brands Humanize Technology?
Without question, emerging technologies such as Twitter and Foursquare provide new modes of utility to users…but can these technology-focused platforms be leveraged as the perfect canvas for creativity? Can these engineering-driven products be reframed to showcase the type of creativity that stirs emotions and strikes a deep human chord? Increasingly, the most daring ad agency creatives (along with their brand clients) are betting that the answer is a resounding “yes.” The rising challenge for today’s ad industry (and the brands that hire them) is to imbue digital solutions with the same emotion-driving potency – the same humanity – that a hilarious or tear-jerking, award-winning TV campaign has. But how do ad agency creatives approach this challenge? What do startups think about this outside approach to their native platforms and APIs? And do brands like Mars and GE really think tech platforms can drive emotion, and sales, like broadcast TV can? Come find out.
View official listing on sxsw.com
Speakers
SA

Simon Acton-Bond

Chief Mktg OfficerBBDO
avatar for Adam Bain

Adam Bain

Pres, Global RevenueTwitterAdam oversees Twitter’s worldwide monetization efforts and the rollout of its advertising platform. Prior to joining Twitter in 2010, he served as President of the Fox Audience Network (FAN), a role in which he oversaw a division that includes one of the... Read More →
GH

Gregg Heard

VP Brand Identity & DesignAT&T
avatar for Debra Sandler

Debra Sandler

Pres, Mars ChocolateMars IncDebra A. Sandler is President, Mars Chocolate, North America. Prior to this recent appointment (April 2, 2012), Debra was Chief Consumer Officer of Mars Chocolate, North America, a role she has held since joining Mars in November 2009. Debra’s responsibilities... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

3:30pm CDT

Can't Buy Me Like
In 2009, Bob Garfield published The Chaos Scenario and the world of media and marketing shit themselves. The book presented an apocalyptic vision of the steady collapse of mass media and mass marketing, which was scary enough. But then he went on to demonstrate the digital world to be woefully unable to achieve the advertising/publishing symbiosis – or the scale – to fill in the yawning gap. It’s all about supply and demand, ad avoidance and vanishing reach.
But now here comes Bob’s successor book, suggesting a way out of chaos. Co-written with digital-marketing pioneer Doug Levy, Can't Buy Me Like is a manifesto, a primer and damn near a spiritual wake-up call for doing business in the dawning Relationship Era. Filled with proprietary data and case histories (plus Garfield’s trademark gimlet-eyed analysis of worst practices), Can't Buy Me Like will literally launch a new discipline within marketing.
View official listing on sxsw.com
Speakers
avatar for Bob Garfield

Bob Garfield

Bob Garfield LLCBob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His... Read More →
avatar for Doug Levy

Doug Levy

CEOMEplusYOUDoug Levy is co-author of Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, to be published by Penguin in March 2013, and founder and CEO of MEplusYOU, a leading strategic and creative agency.

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

3:30pm CDT

Copyright & Disruptive Technologies
This panel will discuss copyright in the wake of SOPA/PIPA: how law gets made, how it impacts innovation, and how it interacts with civil liberties, particularly free speech & privacy. It consists of Andrew Bridges, Margot Kaminski, Wendy Seltzer, & a surprise industry guest.
Bridges has successfully argued numerous copyright cases on the behalf of innovative technologies. Recently, he represented Dajaz1, the music site seized by DHS for over a year that galvanized SOPA/PIPA opposition.
Kaminski is Executive Director of the Information Society Project at Yale Law School. She identified substantive civil liberty problems with the Anti-Counterfeiting Trade Agreement (ACTA), which was rejected by the European Parliament after widespread protest by European citizens.
Seltzer founded and developed the Chilling Effects Clearinghouse, which studies legal threats to online speech and activity. She is on the board of Tor, and served on the ICANN board.
View official listing on sxsw.com
Speakers
DK

Derek Khanna

Visiting FellowInformation Society Project at Yale Law School

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

3:30pm CDT

Cultivating the New Minority Entrepreneur
Right under our noses a new generation of minority entrepreneurs are crafting business ideas and refining their hustles. Comprising roughly 40% of Gen Y, the next generation up-and-comers, Blacks and Latinos have a disproportionate inclination toward entrepreneurship. A Kaufmann Foundation policy brief, Young Invincibles, found that 65% of Latinos and 64% of Blacks aged 18 – 34 wanted to start a business vs. 45% of whites.
This panel aims to explore the changing Gen Y minority entrepreneurship paradigm.
View official listing on sxsw.com
Speakers
avatar for Laura Weidman Powers

Laura Weidman Powers

Co-Founder, Exec DirCODE2040Laura is the co-founder and Executive Director of nonprofit CODE2040, which creates pathways to success in the innovation economy for Blacks and Latino/as. She brings to this work a background in entrepreneurship, nonprofit management, youth development... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

3:30pm CDT

Decisions Based on Quality, Not Anecdotes
How many decisions do you make in a day? From what type of coffee you want, to determining the user-interface for your next product, you make hundreds of decisions every day. The important question to ask yourself is this – how many of those decisions are you basing on quantifiable data, and how many are you basing on gut instincts and something your Aunt Mildred told you last Christmas? With so much data available in our digital age, it’s important to be gleaning quality insights from everyone who has a stake in your company’s success. Even more importantly, you need to be utilizing data from others as well. Data is a sharable commodity, and as it becomes a searchable, social function, people will have more access to information that can make or break a company’s success path. In this session attendees will learn the right way to gather and analyze data that will inform their next big business decision.
View official listing on sxsw.com

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

3:30pm CDT

Does Scale Matter in Healthcare?
Can the small stuff scale in health? When many of our largest health care issues are systemic or policy driven, what’s needed to truly transform our ecosystem and drive lasting change? Do health start-ups have what it takes? Can they get it? How?
It's gospel with tech start-ups that you should focus on scale first and foremost. In healthcare, it's the opposite. Traditional drug and medical device companies focus on validating effectiveness, and rely on larger acquirers to take a new technology to scale.
What's the right model for tech companies in health? Should start-ups be focused on scale or effectiveness first and foremost?
Sue Siegel, current CEO of GE Healthymagination; Aman Bhandari, Senior Advisor to Todd Park at the White House; Geoffrey Clapp, mentor at Rock Health/founder of Health Hero Network; and Dr. Charles Saunders, CEO of Emerging Business, Aetna; will debate issues of scale, scope and impact, and the road to working together to get this right.
View official listing on sxsw.com
Speakers
avatar for Aman Bhandari

Aman Bhandari

Global Dir of Strategic AlliancesMerckAman Bhandari works at the White House Office of Science and Technology Policy where he is a Senior Advisor to the U.S. Chief Technology Officer. While in government he worked on a variety of domestic and global health policy issues and national... Read More →
avatar for Geoffrey Clapp

Geoffrey Clapp

EntrepreneurHealth Hero Network / Rock Health
avatar for Charles Saunders

Charles Saunders

CEOHealthagenDr. Charles Saunders, M.D., is the CEO of Healthagen, an Aetna business. Dr. Saunders is a physician and accomplished business executive with expertise in health care services, technology, and business operations.
avatar for Sue Siegel

Sue Siegel

CEOGE HealthymaginationSue Siegel


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

3:30pm CDT

DreamIt Ventures Finding & Managing Co-Founders
PANEL: FINDING and MANAGING CO-FOUNDERS: THE WHO, WHY, WHERE & HOW
You’ve been told you need a co-founder, but why? And how do you pick the right one? You’re an engineer & you think biz folks are kind of sucky, why do you need them? You’re a biz person & you’re getting the cold shoulder from engineers & designers. Or let's say you've found your entrepreneurial soulmate. Turns out, bringing on a co-founder and staying in synch about what you each want is complex. Come hear from startup founders about the following topics:

Pros/cons of co-founders
The right make-up for a team
Where do you find them?
How do you “date”?
Equity & vesting
Divvying up responsibilities
Dealing w/ growth
Disagreements
Managing strong personalities
How do you handle or avoid a breakup? 
View official listing on sxsw.com
Speakers
avatar for Jonathan Dobbertin

Jonathan Dobbertin

Co FounderCall GraderJonathan Dobbertin is a seasoned entrepreneur that has both succeeded and failed spectacularly. Jonathan moved into technology startups after selling his small chain of adult beverage stores in San Antonio in late 2007. Jonathan Dobbertin started CityVoice, a... Read More →
avatar for Mike Levinson

Mike Levinson

CEO & FounderWizeHiveCo-Founder and Partner, DreamIt Ventures. Co-Founder & CEO - WizeHive, Inc.
SW

Steve Welch

CEO & FounderKinderTown

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon D
  Interactive, Panel

3:30pm CDT

Funded in Austin
Funded in Austin features Founder/CEO’s of three startups who have pursued and secured investment in their entrepreneurial ventures – one from crowdfunding, one from angel funding, and one from venture capital – totaling about $110 million in funding. Together, we'll explore their in-the-trenches startup fundraising experiences. We'll share an in-depth and broad conversation around these three types of funding and the challenges and benefits of each from the Founder/CEO’s unique point of view.
Funded in Austin is part of the SXSW Interactive Startup Village programming and the Startup Austin track, which highlights the robust startup, entrepreneur, and investor community that exists in Austin. Startup Austin allows current and future entrepreneurs to network with and learn from Austin's technology trailblazers and startups.
View official listing on sxsw.com
Speakers
avatar for Matt Cohen

Matt Cohen

Founder & PresidentOneSpotMatt is Founder and President of OneSpot, which enables businesses to intelligently deliver digital content as ads that people actually want to click on. Previously, he was a Partner at G-51 Capital, an Austin-based early-stage venture capital firm.
avatar for Claire England

Claire England

Exec DirRISE GlobalClaire England is Executive Director of RISE Global. RISE – a Relationship & Information Series for Entrepreneurs – is Austin's free conference series for entrepreneurs, a nonprofit program in its seventh year. RISE empowers Austin's startup community by lowering... Read More →
avatar for Barry Evans

Barry Evans

Founder & CEOCalxeda IncBarry Evans founded Calxeda in 2008 to fundamentally remake hyperscale computing infrastructure with cell phone technologies and compete directly with the most formidable companies in hi-tech. He led the company to raise $48M in one of the single most significant... Read More →
avatar for Justin Jensen

Justin Jensen

Founder & CEOCineticsJustin Jensen founded Cinetics in 2011 with the goal of making making captivating camera movement available to anyone. As a filmmaker and student in the MIT Media Lab, Justin developed Cinetics' first modular product, CineSkates, and turned to the crowdfunding... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Austin Chamber Offices
  Interactive, Panel

3:30pm CDT

How Will Art, Copy & Code Re-imagine Advertising?
In the 1960's, advertising went through a creative revolution that changed how brand stories were told.
Today, it's happening again. We're in the midst of a second creative revolution, this time driven by art, copy and code. A brand’s story is no longer just an ad, or a book, or a film; it can be just about anything, and live anywhere. From product design, to packaging, to advertising and beyond, everything tells a story about a brand. And these stories are living, evolving, fluid entities that we can interact with at all touchpoints - across mediums and devices, ads and apps, in both physical and digital worlds.
What do these new kinds of stories look like? We partnered with a few iconic brands and visionary creatives to find out. In this session, we’ll present experiments in ads, apps, social and mobile and that are reimagining advertising’s future.
Sponsored by Google.
View official listing on sxsw.com
Speakers
avatar for Winston Binch

Winston Binch

CDODeutsch AdvertisingWinston Binch is Partner/Chief Digital Officer at Deutsch LA, where he’s responsible for agency-wide digital strategy and vision, operations, and business and invention development. He works on brands such as Volkswagen, Target, Sony PlayStation, Diamond Foods... Read More →
avatar for Aman Govil

Aman Govil

Mktg MgrGoogleAman is a marketing manager who leads the Art, Copy & Code incubator at Google, responsible for creative projects with brands and agencies. The projects explore how established and emerging digital platforms can be used to build brands in a connected world. Aman is passionate... Read More →
avatar for Ben Malbon

Ben Malbon

Dir Creative PartnershipsGoogleBen leads the Creative Partnerships team at Google, a group whose goal is to invent the future of marketing through partnerships with forward-thinking brands and agencies, and by embracing new approaches to how digital creative gets made. Ben was formerly... Read More →
KM

Kevin Mayer

VP MarketingVolkswagen

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom G
  Interactive, Panel

3:30pm CDT

IDFA DocLab: Interactive Documentary Showcase
As Ben Decker once said, "The Internet is not just another TV pipe." And that is why, particularly in the documentary genre, we've seen innovative filmmakers, journalists and other digital pioneers exploring the web and interactive storytelling for years now. Since 2008, IDFA DocLab, the new media program of the International Documentary Film Festival Amsterdam, has been showcasing some of the most successful experiments and emerging digital documentary genres: from data stories and interactive tablet documentaries to collaborative projects, immersive installations and even documentary robots.
For the 5th consecutive year, IDFA DocLab will present some of the best new interactive documentaries out there, tools for producing them and a sneak peak of a few upcoming projects. The panel brings together IDFA DocLab founder and curator Caspar Sonnen, Head of e-culture at the Dutch Mediafund Syb Groeneveld and Bjarke Myrthu, co-founder of Magnum in Motion and CEO of Storyplanet.com.
View official listing on sxsw.com
Speakers
avatar for Syb Groeneveld

Syb Groeneveld

Head Transmedia & GamefundDutch Cultural Media FundSyb Groeneveld is responsible for e-culture and transmedia at the Dutch Media fund. He works on new cooperation and production structures between a.o. broadcasters and the creative industry. The Mediafund promotes the development... Read More →
BM

Bjarke Myrthu

CEO, FounderStoryplanet Inc
avatar for Caspar Sonnen

Caspar Sonnen

New Media CoordinatorIDFA DocLabCaspar Sonnen is a Dutch festival organizer and new media curator, specialized in interactive non-fiction storytelling and other forms of digital art that push the boundaries of traditional (documentary) cinema.

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

3:30pm CDT

Improve Your Business with Open Source Principles
Open source has been an incredibly successful way to create and share software that has become ubiquitous, from Android to Firefox to the many unseen places we use Linux in daily life. For many companies, open source has become a successful business model, including for Red Hat, which in the past year became the first billion-dollar open source company. Now we're seeing openness spreading in education, government, healthcare, and throughout our lives. "Open source," once a software development model is now changing the way we interact through its principles: Openness. Transparency. Collaboration. Rapid prototyping.
Openness has won because the best way to get your ideas heard, bring down costs, make the world a better a place, and still turn a profit. No matter what business you're in, you can learn from open source. As a result, the future of innovation and doing business are predicated on adopting openness.
View official listing on sxsw.com
Speakers
avatar for Ruth Suehle

Ruth Suehle

Core ContributorRed Hat IncRuth Suehle works in Red Hat's Open Source and Standards group, which aims to help upstream open source software communities. She also leads the Fedora Project's marketing team and is co-author of the upcoming Raspberry Pi Hacks book from O'Reilly. Previously... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

3:30pm CDT

Industrial Revolution 3.0 & Future of 3D Printing
What is the future of manufacturing, design, and creativity? How are 3D printing and the maker movement shifting the global economy?
Mike Senese, Senior Editor at Wired, and Peter Weijmarshausen, CEO and Co-Founder of 3D printing marketplace Shapeways, will discuss how 3D printing is revolutionizing manufacturing and democratizing creation for everyone.
Sharing their perspectives from the front lines, Mike and Peter will outline the key trends of Industrial Revolution 3.0: collaborative design, open access, creative commerce, green production, and a DIY ethos. They will discuss the limitations of mass manufacturing and explain why digital fabrication enables individuals to find and make products that truly meet their unique needs.
What open source did for software, 3D printing can do for physical things. Turning bits into atoms has never been easier.
View official listing on sxsw.com
Speakers
avatar for Mike Senese

Mike Senese

Exec EditorMake MagazineMike Senese is the Executive Editor of Make Magazine, and has a background in publishing, television and media-related commerce. He has worked at Wired as Senior Editor, focusing on developments in 3D printing, microcontrollers, and the maker community, and... Read More →
avatar for Peter Weijmarshausen

Peter Weijmarshausen

CEO & CoFounderShapeways, IncPeter Weijmarshausen, CEO and Co-Founder, Shapeways


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

3:30pm CDT

Is This Progress? More Meaning in Our Digital Life
IT advances have created a mass transformation comparable to the Renaissance and the Industrial Revolution. As we use digital tools to create new connections and experiences, what is the impact on our analog realities? Consider:
1. The collective memory of our online activities far exceeds our human capacity to remember; we struggle with information overload and privacy concerns instead of treasuring our digital legacy.
2. News is omnipresent yet more compartmentalized than ever, as we invent siloes to absorb the deluge of information. We traded newspapers for online news feeds, but are we better informed, or more myopic?
3. Both human relationships and physical artifacts are decamping for the cloud. Is a Facebook friend truly nurturing? Is digital music as interesting as a hard-earned vinyl collection?
This panel will critique our digital transformation, probe the high-tech ecosystems we depend upon, and offer strategies for a more meaningful and sustainable digital future.
View official listing on sxsw.com
Speakers
BK

Brian Kralyevich

VP DesignAmazon
PP

Paul Pugh

VP of Creative Software Innovationfrog
avatar for Evan Smith

Evan Smith

Editor in Chief, CEOThe Texas Tribune

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom EF
  Interactive, Panel

3:30pm CDT

Landing NASA’s Curiosity Rover Online (& Mars!)
A tweet that will live in infamy, "GALE CRATER, I AM IN YOU" heralded a new era of space exploration and conversation between NASA and the general public. As the Curiosity Mars rover touched down on the Red Planet, the teams at NASA and the Jet Propulsion Laboratory were sharing the historic event on Twitter, Facebook, Ustream, YouTube, Google+, Xbox Live, mobile apps and in-real-life landing parties. The Mars Science Laboratory mission propelled the interest and attention of the nation back onto the space program — all while competing against the London Olympics and the presidential campaign. And what the public saw was a hipper, more accessible NASA — one that generated an avalanche of memes from Unimpressed Curiosity to Mohawk Guy. What went on behind the scenes with this campaign that helped NASA capture the public's attention, and can NASA and JPL keep the interest and excitement going?
View official listing on sxsw.com
Speakers
avatar for John Beck

John Beck

Producer/Dir of PhotographyNASA Jet Propulsion LaboratoryDirector/Director of Photography John Beck Biography.
avatar for Veronica McGregor

Veronica McGregor

News & Social Media MgrNASA Jet Propulsion LaboratoryVeronica McGregor tweets to millions of people each day while channeling her inner robot. She manages the award-winning news and social media operations at NASA’s Jet Propulsion Laboratory, overseeing accounts and campaigns across... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

3:30pm CDT

New Storytelling with Canadian Broadcasters
Storytellers are blurring the lines between traditional television and new forms of fiction and Canadian broadcasters are embracing the opportunities - as second screen convergent experiences, standalone web series and into games. For example, in Quebec, the Canada Media Fund and The Bell Fund support media projects that are attracting new audiences to traditional public broadcasting and institutions like Radio-Canada and ONF/NFB.

In this session we will explore how storytelling crosses platforms. We will propose case studies of projects such as Le Judas, Zieuter and United-States of Africa. These media projects challenge and redefine the boundaries of traditional fiction, documentary, ARG and online games. We will showcase how interactive strategies increase user engagement and extend viewing with audience interaction on multiple platforms.
View official listing on sxsw.com
Speakers
avatar for Amit Breuer

Amit Breuer

PresAmythos Media/FilmsAmit Breuer is an award-winning docmedia producer–director based in Canada. Born and raised in Israel, she founded Amythos Films (now Amythos Media), one of the first independent documentary production companies in the country. Her body of work received the... Read More →
avatar for Ralph Dfouni

Ralph Dfouni

Creative Dir
avatar for Ghassan Fayad

Ghassan Fayad

PresKngfuGhassan Fayad serves as founder and president of Kngfu. Over the 6 years since the company's creation, Kngfu has achieved a position of leadership in Montreal's digital media, entertainment and culture industries, and has won several honors and awards (CNMA, Webby, Boomerangs... Read More →
avatar for Pierre-Mathieu Fortin

Pierre-Mathieu Fortin

Head of Creation, Online ContentRadio-CanadaPierre-Mathieu Fortin is the creative head of original content productions for the Internet and Digital Services of Radio-Canada, the french-language services of Canada's national broadcaster. As a freelancer, he has worked in radio and... Read More →
JK

John Kavanagh

Sr Web DevKungFu Numerik Inc

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Room 400/402
  Interactive, Panel

3:30pm CDT

Physical & Digital Collide: Retail Rewired
Today's retail space has an expiration date, and it's up to digital marketing experts as well as retail space planners to help brands prepare for the future. We call it retail rewired. Time-tested concepts such as cash wraps, fitting rooms, product display and kiosks need to be more than redesigned...they need to blow up. The reason? Digital is affecting every point of the consumer decision journey. The store of the future needs to provide elite customer service in a new way. In this session we bring together a digital marketing innovator with experience working with the world's biggest brands and a seasoned retail architect to discuss how digital and physical are colliding to change the consumer in-store experience. We'll discuss how it's essential for the two disciplines to work together to guarantee success for brands. Sponsored by Resource Interactive.
View official listing on sxsw.com
Speakers
avatar for Barry Bourbon

Barry Bourbon

PrincipalGenslerBarry Bourbon’s architectural and organizational management skills have made him into a global leader in retail design. Barry blends his talents for developing motivated multi-discipline teams with a commitment to design excellence. Whether a project is multi-location... Read More →
avatar for Dan Shust

Dan Shust

VP of InnovationResourceAs the VP of Innovation at Resource and leader of the company's ResourceLAB, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His unique blend of creative, business and technical experience makes him... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

3:30pm CDT

Redefining Political Tech & Civic Participation
The internet has transformed industries ranging widely from music to travel to retail, but in 2013 the way we govern ourselves continues to conform to the practices that early citizen farmers would recognize. Technology is making it possible to fundamentally reframe the way we can engage with each other and with the representatives elected to represent us in government, but this potential to redefine governance practices is yet to be fully realized. This panel is a conversation between participants representing tech companies, academia and political campaigns about the future of technology, government and political engagement.
View official listing on sxsw.com
Speakers
avatar for Betsy Hoover

Betsy Hoover

Dir of Online OrganizingObama for AmericaBetsy Hoover is an organizer by nature and training and has become passionate about the opportunity organizers have by finding and motivating people online.
avatar for Ginny Hunt

Ginny Hunt

Principal Strategy & Civic InnovationGoogleGinny Hunt is the Principal for Strategy and Civic Innovation at Google. She also leads Google’s Politics & Elections team, which works around the world to spur civic engagement, open societies and political innovation. Ginny was an early... Read More →
avatar for Jennifer Pahlka

Jennifer Pahlka

FounderCode for AmericaJennifer Pahlka is the founder and executive director of Code for America, which works with talented web professionals and cities around the country to promote public service and reboot government. Government Technology named her one of 2011’s Doers, Dreamers... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

3:30pm CDT

Responsive Design, From Every Angle
This panel of designers, consultants and product owners will discuss the challenges they've faced as more of more projects begin incorporating responsive design. These industry leaders will share their perspective on how to gather both technical and emotional requirements, communicate goals to their teams and customers, and ultimately deliver projects with metrics determining measure success, all while incorporating this new design philosophy. If you plan to deliver a responsive project in the next year, this panel will cover several of the challenges you'll face with ideas based on real world experience. Sponsored by Adobe.
View official listing on sxsw.com
Speakers
avatar for Sophie Shepherd

Sophie Shepherd

DesignerHappy Cog
avatar for Jacob Surber

Jacob Surber

Sr Prod Mgr HTML DesignAdobe
avatar for Trent Walton

Trent Walton

FounderParavelFounder & 1/3 of http://paravelinc. Blogs at http://trentwalton.com
avatar for Emily Wengert

Emily Wengert

VP, User ExperienceHugeEmily Wengert is VP, User Experience at Huge, where she leads design and strategic thinking for large multi-track engagements. She also helps lead the 50-person UX department, which includes interaction design, content strategy and research. Emily has successfully... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

3:30pm CDT

Shaping the Future of Play Is Serious Work
Best known for uncovering the importance of unstructured play, Swiss psychologist Jean Piaget once said "play is the answer to how anything new comes about". We know now from decades of research that having the time and space to play with ideas and things is essential to innovation, creativity and discovery. But, as we grow older and our lives become more structured, scheduled and technology filled, what are we doing to nurture one of out greatest natural resources, our playful minds? What are we doing to shape the way our younger generations play to help them innovate, create and discover a better tomorrow?
Come hear what a few leaders, known for playing big, are doing to reshape the impact of play, their visions for the future of play and the challenges they face to make their visions real enough to pay their mortgages.
View official listing on sxsw.com
Speakers
avatar for Patricia Chang

Patricia Chang

Cofounder/Prod LeadScoot & Doodle IncPatty Chang is a cofounder & product lead of Scoot & Doodle: realtime collaborative studios where friends and classmates come together face-to-face for creative jam sessions. Patty is responsible for content direction, overall product development... Read More →
avatar for Dennis Bjoern Petersen

Dennis Bjoern Petersen

Sr ProducerLEGO System A/S
avatar for Byrne Reese

Byrne Reese

Head of Customer DevToyTalk Inc
avatar for Jayne Vidheecharoen

Jayne Vidheecharoen

Sr Interactive Media DesignerScoot & Doodle IncAn interactive media designer who combines design, technology, and strategy to connect the now to the near future.

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

3:30pm CDT

Stand Alone JavaScript Build Tools
In the last few years there has been an explosion of build tools to help JavaScript developers create complex applications. Grunt.js, the Rails 3 Asset Pipeline, Smoosh and Browserify are few examples available to organize your files, package and concatenate output. Some of these allow you to mix-in other tools like JSHint, JSMin / UglifyJS, Less / Stylus, QUnit and Phantom.js to bring the automation of trivial build tasks closer to the developer. Additionally, there is an emerging trend to perform these tasks in real time rather than upon commit / continuous integration.
Each panelist will quickly demonstrate how they use these lightweight, editor-independent build tools in order for the audience to see how different approaches solve similar problems. The panel also will explore the emerging paradigms and best practices the industry is developing due to these tools.
View official listing on sxsw.com
Speakers
BA

Ben Alman

Dir of Training & PluginizationBocoup
avatar for Ryan Stevens

Ryan Stevens

Client Svcs Dev MgrBandPage.com
avatar for Jacob Thornton

Jacob Thornton

EngineerTwitter

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

3:30pm CDT

Taking Social Games from Pink to Blue
Approximately 55% of women are playing social games online, but what about the men? The social games genre has typically been geared towards the female player, but a new era of social games is expanding from "pink" games to also include "blue" games. This session will feature social game makers from Zynga, KIXEYE and DeNA discussing what it takes to make a social game that is appealing for the traditionally core male console player.
View official listing on sxsw.com
Speakers
avatar for Amer Ajami

Amer Ajami

Exec ProducerZyngaAmer Ajami has over a dozen years of experience in the games industry. He is currently an executive producer at Zynga's Los Angeles studio, where he led development on Empires & Allies and helped launch CoasterVille. Before Zynga, Amer spent seven years at Electronic... Read More →
avatar for Brandon Barber

Brandon Barber

CMOKixeyeBrandon has over 15 years of experience building and marketing consumer products and entertainment software.    Most recently, he co-founded the sports-focused social gaming company Lionside, which was acquired in 2011 by ngmoco.   Previously, Brandon established and was responsible for the marketing function... Read More →
avatar for Doug Scott

Doug Scott

VP of Mrktg & RevenueDeNADoug Scott is the Vice President of Marketing & Revenue at the mobile social gaming powerhouse DeNA. In his role, he oversees all aspects of marketing, business development and advertising sales for DeNA’s western business, including leading the marketing... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Palmer Events Center, Room 4-5
  Interactive, Panel

3:30pm CDT

The Athena Doctrine: Rise of Feminine Values
The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule the Future.
Japanese startups talk of combining “chikara” (power) and “ai,” (love), to succeed in a time when co-operation is as important as ambition. Icelanders crowd sourcing a new Constitution say they must make “prudence and responsibility” the law of their frozen land. In both places, and the world over, leaders are deploying feminine strengths and values to recover from economic and social crises and create a more hopeful future. Two years, 64,000 people surveyed in 25 nations and interviews from another 15 countries tell stories of how the most innovative men and women are creating a world we'd all want to inhabit.
View official listing on sxsw.com
Speakers
avatar for John Gerzema

John Gerzema

Exec ChairmanBAV ConsultingJohn Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands. A best-selling author, speaker and consultant, his books have appeared on “best of” lists at Bloomberg Business... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

3:30pm CDT

Toddlers & Technology
As today’s children are practically born digital, it comes as no surprise that this generation is the most tech-savvy yet. Now, with more than half of all US children having access to a mobile device- such as a smartphone, video iPods, or tablet, these gadgets are bridging the gap between entertainment and learning and between adult and child. In its Play Lab, Fisher-Price found 6-month-olds batting at iPhone screens, 9-month-olds swiping, and 12-month-olds pointing out objects and recognizing the location and function of the home button. Together with insights on translating traditional engaging play onto on-screen apps, Fisher-Price toy producers and industrial designers developed its category-defining Apptivity line of toys and apps. This session will tap various industry experts to discuss the hot topic of toddlers and tech—the social permanence of technology, how young children engage with technology, the link between play and learning, and the guardrails for technology in play.
View official listing on sxsw.com
Speakers
avatar for Sarah Evans

Sarah Evans

Chief Evangelist, TrackySevans StrategyHi there. I'm Sarah, chief evangelist at Tracky and owner of Sevans Strategy. I even wrote a book called, [RE]FRAME: Little Inspirations For A Larger Purpose (published by SlimBooks). I'd love to meet you at #SXSWi. Want to connect now? Tweet... Read More →
avatar for Tony Favorito

Tony Favorito

Dir of Prod DesignFisher-PriceAs Director of Product Design at Fisher-Price, Tony Favorito focuses on Preschool Technology Play, Role Play, Doodle Bear Toys, and Licensed Basic Toys and is responsible for the User Experience Team.
avatar for Lori Leibovich

Lori Leibovich

Exec Lifestyle EditorAOL/Huffington Post Media Group
avatar for Maryam Scoble

Maryam Scoble

Event PlannerMaryam Scoble is an independent conference and event planner who has been passionately planning conferences since 1995. She has even spoken at a few of these herself. Most recently she has been working with Parnassus Group on managing tweethouse events across the country... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

3:30pm CDT

Who's Afraid of the Big, Bad Drone?
Drones often get cast as dystopian killing machines, or Big Brother's newest eyes-in-the-sky. But drones are here to stay -- and coming to a sky near you as soon as September 2015. Will drones live up to the nightmare? After all, drones could help journalists report on historically inaccessible locations and topics. Tinkering by DYI enthusiasts might deliver us The Next Big Thing. Or drones could be the last nails in the coffins of international legitimacy and domestic privacy. This panel assembles experts to take a 360 view of the drone phenomenon with an eye toward separating the hope from the hype.
View official listing on sxsw.com
Speakers
avatar for Ryan Calo

Ryan Calo

Asst ProfessorUniversity of Washington Law School
avatar for Erin Rapacki

Erin Rapacki

Co-FounderRobot Launch PadErin a product storyteller with robotics experience across academia and industry, in both the Boston and Silicon Valley hotspots, with projects ranging from FDA approval, consumer products, military casualty extraction, assistive devices, robotic tele-presence... Read More →
avatar for Nabiha Syed

Nabiha Syed

Visiting FellowInformation Society Project at Yale Law School

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

3:30pm CDT

Why Comedians Don't Give A F*ck If You're Offended
Many comedians and fans alike consider the comedy stage a sacred
place, where the dark, offensive, sacrilegious and even stupid can and
should remain uncensored. But what does free speech mean in the age of
iPhones, Facebook and YouTube accounts? Moreover, is apologizing for your material, however dark or upsetting, the antithesis of being a comedian? Is it the comedian's job to go too far?
These are some of the ideas we've been exploring in HuffPost Comedy's
series, "Crossing the Line," and here we'll have a conversation with several comedians who are fairly familiar with the elusive "line" about why they have no problem walking right past it in their act.
View official listing on sxsw.com
Speakers
WK

W Kamau Bell

HostTotally Biased With W. Kamau Bell
JB
EP

Eddie Pepitone

The Bitter Buddha

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

3:30pm CDT

Your Outsourcer’s Outsourcer Will Be a Robot
The world isn’t flat yet. But as it gets flatter, distributed teams are appearing in nearly every industry from clothing to customer service & from technology to teaching. This threatening reality gets even more complex when we consider that we are also already competing with robotics in most physical-labor industries.
What you probably don’t realize is that whole jobs don’t become automated or distributed. Fragments of jobs become automated or distributed & they do this in very predictable ways.
We’ll discuss how the work that every one of us does can be broken up into fragments. We’ll cover the Hierarchy of Work. This Maslovian-esque pyramid illustrates that the work we do is actually a collection of hierarchically-related tasks. We can use this to predict which fragments will be snatched up by the rapidly emerging international & robotic workforces.
Don’t worry. You get to keep 20% of your job and we’ll tell you which 20%.
View official listing on sxsw.com
Speakers
avatar for Dan Chuparkoff

Dan Chuparkoff

Software Prod, Mktg, & Operations LeaderAtlassian SoftwareDan Chuparkoff is a Software Product, Marketing, & Operations Leader from San Francisco, CA. He is a Product Evangelist, Collaboration Ninja, Developer, Technology Strategist, Digital Implementation Guy, & Author of the forthcoming... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

5:00pm CDT

@NASA: The User Experience of a Space Station
What kind of software would you design to support astronauts aboard a space station?
Well, in this session, we'll show you. We are two NASA designers who want to share a little about what we do, the situations we design for, and where UX in space is heading. Here's a few of of topics we'll talk about:
- The history of user experience in space. In the Apollo and Shuttle eras, most things happened on paper. And, for better or worse, many of the design strategies they used in their notebooks with are still in use today.
- The state of art aboard the Space Station. Crew members currently rely on a bevy of acronym loaded tools (OSTPV, IPV, OCAMS) to do their job. We'll take a look at what these tools do.
- What's next. If you watched the attached video, you know there's room for improvement. We're rethinking the software experience both aboard the station and in mission control. Our hope is simple: to make NASA software cool again. We'll give you a sneak peak.
View official listing on sxsw.com
Speakers
avatar for Sam Hashemi

Sam Hashemi

2014 FellowCode for AmericaSam Hashemi is a 2014 Code for America Fellow. Previously, he was a product lead & designer inside NASA, building next-gen interfaces for (sometimes reluctant) space missions. His users have included astronauts aboard the International Space Station, scientists... Read More →
avatar for Steve Hillenius

Steve Hillenius

UX Researcher & DesignerNASASteve Hillenius is a UX Manager and Designer at NASA. He takes passion in understanding the complex world of space flight and distilling it down into minimalist usable interfaces. Steve has designed software for scientists and engineers to control the International... Read More →

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

5:00pm CDT

A Cyborg Nation by 2027: The Science Is Here
Science fiction is no longer fiction. From pacemakers to artificial retinas, implantable machines will soon be used by a majority of humans not only to preserve life, but to augment it. Augmentation of the human body will become an everyday norm - not just for pro athletes or billionaires, but for the average Joe. Video games such as Deus-Ex have explored this futuristic universe, but many of these technologies are available now. Will Rosellini, an academic neuroscientist, will cover the past decade of innovation in medical science, from artificial limbs to protein strains that can be combined with human rNA, injected into the body, and activated with a laser. By 2027, the rapid advancement of medtech will produce a nation of Cyborgs: each one of us.
View official listing on sxsw.com
Speakers
avatar for Will Rosellini

Will Rosellini

FounderMicroTransponder IncWill Rosellini is Founder and Chairman of Microtransponder Inc. and Rosellini Scientific, LLC. As the previous CEO of Microtransponder, Will led a team that raised $12M in private equity investment and $11M in NIH funding to support the development of a... Read More →


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

5:00pm CDT

Affinity, Intent & the War for Marketing Dollars
Every day people conduct billions of searches on Google, and in the process they create what John Battelle famously called a ‘database of intentions:’ A massive record of the world’s desires that helps the company generate tens of billions of dollars in advertising revenue. But Facebook, perhaps the only other company that has collected as much data as Google, has had nowhere near the same luck turning its data into dollars. Why? Because unlike Google’s ‘database of intentions,’ Facebook has unwittingly built a ‘database of affinity:' A massive record of what people like rather than what they intend to do.
The database of affinity is potentially as valuable as the database of intentions — but neither Facebook nor marketers have managed to unlock or measure that value. The question is: Who can find the hidden value in this database of affinity, and how will this change marketing?
View official listing on sxsw.com
Speakers
avatar for Nate Elliott

Nate Elliott

VP Principal AnalystForrester ResearchFor more than 15 years, Nate has been helping companies build better marketing programs in a world where technology has radically changed their customers' behaviors.

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

5:00pm CDT

Bisected Realities: ParaNorman's 2-Bit Bub Game
What happens when you combine the visions of advertising agency, W+K and game designer, Graeme Devine.
Advertisers have discovered games: they can be cheaper than TV spots, produce lots of engagement and people play them for hours! But there aren't that many good examples of branded games. In fact, there are more bad examples than good ones. And while advertising agencies know how to work with film directors, there also aren't that many good examples of agencies working with game designers and developers.
In early 2011, W+K was briefed by LAIKA on the campaign for its 2012 movie, ParaNorman. As part of the agency's strategy, W+K produced an iOS game based on a minor character from the film, a bisected dog named Bub.
With W+K joining forces with Graeme Devine of GRL Games, an award winning game designer, ParaNorman's 2-Bit Bub emerged. Learn how the final game came to be and the challenges and opportunities both sides encountered during the conceptual and production process.
View official listing on sxsw.com
Speakers
avatar for Michelle Childs

Michelle Childs

UX LeadWieden+KennedyMichelle Childs is a UX Lead at Wieden + Kennedy in Portland, OR. Armed with Copics, Sharpies and tabloid paper, she spends most days sketching through scenario designs and working with teams to create the best story fueled experience for major brands.
avatar for Graeme Devine

Graeme Devine

Owner/Game DeveloperGRL GamesGraeme is showing off his new game "Rocket Patrol" at SXSW! Make sure you get a demo!
avatar for Mike Giepert

Mike Giepert

Art DirWieden & KennedyI’m Mike Giepert, Art Director at Wieden+Kennedy Portland for brands like Levi’s, Dodge and Laika, graduate of experimental ad school W+K 12 and University of Utah Graphic Design Program, maker, writer, thinker, curious.


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

5:00pm CDT

BIT (Blacks in Technology) Programming
A new addition for the 2013 SXSW Interactive Festival, BIT programming focuses on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the black community. For session-by-session schedule (including titles, descriptions and speakers), see http://wearebit.com
View official listing on sxsw.com
Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hilton Garden Inn, Red River
  Interactive, Panel

5:00pm CDT

Breathing New Life into PC Games & Space Sims
In the 1990s space sims and high end PC games were synonymous with the name, Chris Roberts. Roberts made his mark in the games industry with legendary and groundbreaking computer game series like Wing Commander, Privateer and Freelancer. After a 10 year hiatus working in Hollywood, Chris has returned to gaming with a project that is once again redefining PC Games and space sims, Star Citizen.
View official listing on sxsw.com
Sunday March 10, 2013 5:00pm - 6:00pm CDT
Palmer Events Center
  Interactive, Panel

5:00pm CDT

Breathing New Life into PC Games & Space Sims
In the 1990s space sims and high end PC games were synonymous with the name, Chris Roberts. Roberts made his mark in the games industry with legendary and groundbreaking computer game series like Wing Commander, Privateer and Freelancer. After a 10 year hiatus working in Hollywood, Chris has returned to gaming with a project that is once again redefining PC Games and space sims, Star Citizen. In today’s world of social and mobile platforms, PC Gamers have become an afterthought, says Roberts. But new technology available today, along with the right game, will change that. PC Gamers are ready for an experience that can show off all the tools that only a PC can deliver. And Roberts, with his hallmark style that captivated space sim gamers in the 1990s plans to do just that with Triple-A level graphcs, an immersive and detailed world and of course, heart-pounding space combat. Star Citizen marks the return to the top for PC gamers and space sims.
View official listing on sxsw.com
Sunday March 10, 2013 5:00pm - 6:00pm CDT
Palmer Events Center, Room 1-2
  Interactive, Panel

5:00pm CDT

ConnectiCity
ConnectiCity aims at gaining deeper understandings about the near future scenarios of cities and citizens. A vision on human-centered smart cities.
A narrative experience through experiments, prototypes and services which in the last few years have been able to envision ways in which ubiquitous technologies transform our experience of cities.
Systems in which user generated content and social media allowed us to observe cities in unexpected ways, through the pictures, movies and texts constantly published by internet users everywhere, across cultures, languages and perspectives.
Systems for citizens, administrations, urban planners, politicians, entrepreneurs, activists, researchers, students, hackers.
Systems in which cities become a multi-layered reality, an emergent, real-time narrative performed by millions of people.
In ConnectiCity videos, working prototypes, interviews, images, apps and websites will form a scenario for our near future.
View official listing on sxsw.com
Speakers
avatar for Salvatore Iaconesi


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Omni Downtown, Austin
  Interactive, Panel

5:00pm CDT

Death of the Couch Potato: The Future of Social TV
Steve Jobs was famously quoted as saying “You watch television to turn your brain off and you work on your computer when you want to turn your brain on.” The rapidly evolving field of Social TV is turning the belief that television is a passive viewing activity on its head. This panel will explore how some of the hottest brands in television are leveraging social TV to transform the viewing experience, re-shape content development and generate new revenue streams.
View official listing on sxsw.com
Speakers
avatar for Laura Gentile

Laura Gentile

VPESPNLaura Gentile is vice president of espnW, ESPN’s first dedicated business built to serve, inform and inspire female athletes and fans. espnW initially launched in Dec. 2010 as a blog and evolved as of April 2011 to an enhanced web site at espnW.com. The site endeavors to become... Read More →
avatar for Jason Hoch

Jason Hoch

SVP of Customer StrategyEchoHoch is a 17-year digital veteran, the last 10 years acting in senior leadership positions across a wide array of media and entertainment brands. Hoch most recently served as Senior Vice President of Digital Operations for WWE, where he led the Company’s... Read More →
avatar for Jesse Redniss

Jesse Redniss

Chief Strategy OfficerMass Relevance IncJesse Redniss is an Emmy-nominated entertainment executive who has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years. As Chief Strategy Officer at Mass Relevance, he develops... Read More →


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

5:00pm CDT

Democratization of Publishing: Survive & Thrive
The publishing industry is evolving as authors, indie app and game creators and musicians are empowered to self-publish and distribute real time, on demand content to millions of potential customers. There are more opportunities than ever to get content in front of the right audiences. Hear from industry leaders on what the future might hold and tips for getting the right eyeballs on your content.
View official listing on sxsw.com
Speakers
avatar for Steve Carpenter

Steve Carpenter

AuthorStephen Carpenter created the NBC series Grimm, and has written screenplays for Ocean’s Eleven, Blue Streak, and other films. A graduate of UCLA Film School, Carpenter has also written and directed several thrillers, including Soul Survivors, starring Casey Affleck. His first... Read More →
avatar for John Densmore

John Densmore

ArtistAn original and founding member of the musical group The Doors, John Densmore co-wrote and produced numerous gold and platinum albums and toured the United States, Europe, and Japan. His autobiography, RIDERS ON THE STORM, was on the New York Times bestseller list. He was inducted... Read More →
avatar for Colleen Hoover

Colleen Hoover

AuthorColleen HooverColleen Hoover is the author of three New York Times bestsellers, SLAMMED, POINT OF RETREAT and her newest release, HOPELESS. She lives in Texas with her husband and their three boys.
avatar for Libby Johnson Mckee

Libby Johnson Mckee

North America DirKindle Direct PublishingLibby Johnson McKee is the North America Director for Kindle Direct Publishing (KDP) and CreateSpace, Amazon’s independent publishing platforms. She is responsible for the author and publisher experience, as well as innovations to help them... Read More →
avatar for Aaron Rubenson

Aaron Rubenson

Dir, Amazon Appstore for AndroidAmazonAs the business leader for the Amazon Appstore for Android on Kindle Fire and other Android tablets and phones, Aaron is responsible for strategy, business development, developer account management, marketing, and business operations for the store... Read More →

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

5:00pm CDT

Design Like DaVinci: Leonardo's Sketching Lessons
Leonardo Da Vinci is the archetype of a Rennaisance man--artist, mathematician, sculptor, scientist, writer, and more. As an artist, Leonardo produced a very small sample of great work that included the Mona Lisa and the Last Supper. Leonardo was a prolific sketcher, producing more than 13,000 pages, which are arguably his greatest legacy.
Within his sketchbooks, Leonardo thinks scientifically and creatively. We see sketches of futuristic devices, detailed drawings of human anatomy, postulations on plate tectonics, observations about diet, exercise, and heart disease. We see sketches of weapons, flowers, soldiers, flying machines, horses, and more. Some sketches serve as wireframes for statues and bridges, while other are early renditions of paintings. For Da Vinci, his sketches were his visual thoughts.
By studying his sketchbooks, lessons from Leonardo emerge. You can improve your own sketching and visual thinking on your design projects. You can design like Da Vinci.
View official listing on sxsw.com
Speakers
avatar for Brian Sullivan

Brian Sullivan

Usability PrincipalSabre

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

5:00pm CDT

Global News After the Twitter Revolutions
What arguably started with the Arab Spring (witnesses participating in the "news" process directly via Twitter and Facebook has only intensified--and evolved, now employing Instagram and social video). This is one step disintermediated from CNN's iReport and other forays in "citizen journalism." How can news organizations participate in citizen journalism or react to it? How do new information dissemination tools ensure accuracy and credibility? In international news, the issue is even more crucial as despotic regimes can use these tools for disinformation, repression and reprisals as well.
View official listing on sxsw.com
Speakers
avatar for Meredith Artley

Meredith Artley

VP & Managing EditorCNN
avatar for Jim Frederick

Jim Frederick

Intl EditorTIME MagazineJim Frederick is the Editor of TIME International. He oversees all of TIME’s international news coverage appearing in TIME’s four global print and tablet editions, on TIME.com and TIME’s other digital and mobile platforms, which reach a combined 50 million... Read More →
avatar for Ayman Mohyeldin

Ayman Mohyeldin

CorrespondentNBC NewsAyman is a foreign news correspondent for NBC News. He has covered the Middle East for the past ten years including the wars in Gaza, Iraq, Lebanon and most recently the Arab revolutions in Egypt, Syria, Libya and Tunisia.

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

5:00pm CDT

How NOT to Suck at Presenting Your Work
Professional designers and developers like us are paid to create smart, badass work for our clients. All too often, however, our hard work fails to get approved simply because we didn’t present it effectively. In short, sometimes the better work loses out to the better sell. The same meticulous thinking that informs our strategies and our executions needs to affect how we present. If you’re a designer or developer who’s slightly introverted by nature and prone to stage fright, or if you simply want to brush up on your presentation skills, join us for this fun, informative session. You’ll learn more about the importance of giving your work the spotlight it deserves, and come away with an array of storytelling strategies and acting techniques that will help you improve your presentation performance.
Also, there will be an encore presentation of this session on: Monday, March 11 at 5PM - http://schedule.sxsw.com/2013/events/event_IAP993748
View official listing on sxsw.com
Speakers
avatar for Michael Gibson

Michael Gibson

VP of Grants & Investor RelThiel Foundation
avatar for Megan Mead

Megan Mead

Designer / Art DirCreative SuitcaseMegan Mead is currently an Art Director and Designer at Creative Suitcase, a boutique agency in central Austin. Her work consists of print collateral, web and mobile site design, illustration, logos, and promotional retail design for nationally recognized... Read More →

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

5:00pm CDT

How to Make the Internet Care
Should the news be more like "The Newsroom?" Join this CNN-led discussion on the intersection of news and advocacy. We'll look at ways both news orgs and non-profits are working to engage their digital audiences with smack-you-in-the-face stories, powerful Web design and new takes on user participation. The goal? Slowing the constant-scan of Internet users and helping them find, engage with and participate in stories that really matter. This panel includes experts from CNN, Change.org, The Enough Project and the Tampa Bay Times, who have used crowdsourcing to combat genocide, fight modern slavery -- and make people care about 150-year-old Thoreau essays. We'll look at what works and what doesn't, and will offer tips on creating and spreading stories that are so interesting that Internet users have to respond.
View official listing on sxsw.com
Speakers
avatar for Jonathan Hutson

Jonathan Hutson

Dir of CommunicationsEnough ProjectDirector of Communications for the Enough Project and the Satellite Sentinel Project -- the world's first open-source early warning system for human rights and human security.
avatar for Amanda Kloer

Amanda Kloer

Campaigns DirChange.orgAmanda is the Director of the 99% Project at Change.org, the largest petition platform in the world, where she leads an experimental team focused on massively scaling tools for grassroots collective action. Amanda has built online tools and systems to help millions... Read More →
avatar for Ben Montgomery

Ben Montgomery

Enterprise reporterTampa Bay TimesBen is an award-winning enterprise reporter at the Tampa Bay Times and founder of the narrative journalism website Gangrey.com. He's working on his first book about Emma Gatewood, the first woman to solo thru-hike the Appalachian Trail, which will... Read More →
avatar for John Sutter

John Sutter

ColumnistCNN.comI'm a columnist for CNN.com, writing about human rights and social change issues.

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

5:00pm CDT

I Overthrew My Government... Now What?
Social media’s ability to organize & facilitate grassroots activism played a significant role in democratic change throughout the Middle East. But how is social media being used in the aftermath of regime change? How is social media supporting – or disrupting – budding democracies?
Leading campaign strategists & democracy advocates will examine the role of social media in Egypt and Libya, two countries that recently overthrew undemocratic regimes, and Syria, where Assad remains in power. Partnering with Crimson Hexagon, the panel conducted active and passive research, including an analysis of social media data using leading tools with native speaker analysts.
When applicable, the panel will examine pre & post regime change digital media efforts and discuss how social media is advancing and disrupting democracy in each country.
Media analysis will be supplemented with accounts from opposition leaders & activists about the role of social media throughout democratic revolutions.
View official listing on sxsw.com
Speakers
avatar for Elizabeth Breese

Elizabeth Breese

Senior Content and Digital Marketing StrategistCrimson HexagonElizabeth Breese is social scientist and social media analyst.
avatar for Lynton Crosby

Lynton Crosby

PartnerCTF PartnersWith over three decades of campaigns and communications experience Lynton Crosby’s advice is regularly sought by leading figures in both the corporate and political sectors.
avatar for Christopher Harvin

Christopher Harvin

PartnerSanitas InternationalWith two decades of experience in the industry, Mr. Harvin has provided strategic communications solutions in over 60 countries. He is a founding Partner at Sanitas International, a global strategic communication, public affairs, digital media and political... Read More →
avatar for Nancy Messieh

Nancy Messieh

Assoc DirRafik Hariri Center for the Middle East - Atlantic CouncilNancy Messieh is the associate director of the Atlantic Council's Rafik Hariri Center for the Middle East and editor of EgyptSource, a blog following Egypt's transition.
avatar for Joe Trippi

Joe Trippi

Founder & PresJoe Trippi & AssociatesJoe Trippi is one of the most sought-after political strategists and an Analyst for FOX News. Most recently, Trippi helped engineer Jerry Brown's come-from-behind victory in the race for Governor of California. In 2003 -- as Campaign Manager for... Read More →


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

5:00pm CDT

Leveraging Diversity for Your Business Portfolio
In the words of acclaimed journalist Robert C. Maynard, the fault lines of race, class, gender, generation and geography are the most enduring forces shaping lives, experiences and social tension. For entrepreneurs, content producers and innovative businesses, understanding how to navigate those fault lines will be a critical component of making money in an increasingly diverse and global economy. Using the innovative diversity training workshop model employed by the Maynard Institute for Journalism Education, Dori Maynard and Joshunda Sanders provide tips to entrepreneurs, journalists, web content producers, consultants and marketers for profitably navigating racial, economic and gender diversity in unique, lucrative and comfortable ways. Audience will receive real time tips for diversifying content and expanding their business approaches to gaining new customers.
View official listing on sxsw.com
Speakers
avatar for Joshunda Sanders

Joshunda Sanders

Writer & JournalistMaynard Institute for Journalism EducationJ. Victoria Sanders has been a writer and journalist for over fifteen years. Her writing has appeared in Bitch Magazine, The UTNE Reader, Publishers Weekly, the San Francisco Chronicle, the Dallas Morning News and the Austin... Read More →

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

5:00pm CDT

Maps as the Emotional Connective Tissue
Why are maps engaging, emotional? If you think about a significant moment in your life (your first day of school, your wedding day, or your first broken heart), wherever that special moment happened, digital maps can accurately connect you to not just the physical location, but to the emotion that makes that place significant to you.
In the last year, the world’s top creative agencies used the Google Maps API as part of a significant advertising campaign. Using maps as the ‘emotional connective tissue,’ a personal connection to the consumer can be created in websites, interactive campaigns, mobile apps, games, and much more. In this session, we’ll cover how it’s been done, how it can be replicated, and the future of this tool. We’ll also dive into the mechanics and outcomes of several major marketing campaign using maps.
View official listing on sxsw.com
Speakers
avatar for Carlos Cuesta

Carlos Cuesta

Mktg, Google Maps APIGoogleOver the past 5 years, Carlos has worked with thousands of developers around the world who are using Google Maps to start a new business, share information, or just plain change the world. The recently launched site morethanamap.com is a great place to explore... Read More →
avatar for Brandon Kleinman

Brandon Kleinman

CEOWhat's GoodAs the former Strategy Director of ad agency TBWAChiatDay, Brandon developed a deep passion for creating narratives that move people to go and do things.

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

5:00pm CDT

Sitting Will Kill You. Can Mobile Save Us?
We all know the sad truth: the majority of working Americans are chained to their desks – namely, their computer screens – for eight hours per day and the “massive” obesity epidemic persists. Recent research suggests that sitting is killing people and the industry continues to debate the harmful health effects stemming from sedentary lifestyles, with many arguing that technology is only adding fuel to the fire. So if sitting is killing us, then can mobile save us? Forget traditional wellness programs - the healthiest workplace is one where employees are actively mobile.
Hosted by Sharon Mandler, VP, Senior Digital Strategist of Saatchi & Saatchi Wellness, this session will bring together a group of leading health experts who will challenge old thinking about healthy workplaces and take a deep dive into the new technologies and devices that are coming to the rescue and mobilizing America’s workforce.
View official listing on sxsw.com
Speakers
avatar for Peter Katzmarzyk

Peter Katzmarzyk

Assoc Exec Dir for Population SciencePennington Biomedical Research CenterDr. Katzmarzyk’s main research interest is the epidemiology and public health impact of obesity and physical inactivity, and determining the relationships between physical activity, physical fitness, obesity... Read More →
avatar for Sharon Mandler

Sharon Mandler

VP Sr Digital StrategistSaatchi & Saatchi WellnessSharon believes digital strategy will save the world. That is, through the use of digital technologies we can help people lead healthier lives. At Saatchi & Saatchi Wellness, Sharon leads digital strategy, including mobile, social... Read More →
avatar for Fran Melmed

Fran Melmed

Founder & Prescontext communication consulting llcFran Melmed is the founder of context, an award-winning communication and change management consulting firm that specializes in workplace wellness. She is also the creator of Hotseat, a mobile- and web-based employee wellness tool... Read More →
avatar for Jane Sarasohn-Kahn

Jane Sarasohn-Kahn

Health Economist, Advisor, Trend WeaverTHINK-Health and Health Populi blogI'm a health economist and advisor working at the intersection of health, technology, and people. I work with organizations throughout the health ecosystem, from food and technology to providers, plans, pharma... Read More →


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

5:00pm CDT

Smart Canadians Drinks Party
Smart Canadians at the SXSW Startup Village features Canadian entrepreneurs, big thinkers and notable doers in the digital interactive industry. Programming includes trend-talks, pitch sessions, a networking lounge, B2B connections, solo presentations and a drinks party. Smart Canadians at the SXSW Startup Village is organized by the Consulate General of Canada Dallas, with programming contributions from The Banff Centre, ITAC Health, Wavefront, KNGFU Numerik, Ormed, NexJ Systems, Amythus Media, CBC Radio, Ralph Dfouni, Jumpwire Media, Po-Mo, Inc. and Fuel Youth Engagement. Drop by and chill at the Smart Canadians Drinks Party. There will be complimentary drinks and demos from participating companies. The Smart Canadian Drinks Party is hosted by Trade & Invest British Columbia in celebration of our day-long program contributors. Join us on Sunday, March 10, from 5:00-6:00pm, at the Hilton Downtown Austin, 4th floor – 400/402.
View official listing on sxsw.com
Speakers
avatar for Meghan Athavale

Meghan Athavale

CEOPO-MO IncMeghan is the visionary behind PO-MO Inc.
avatar for Kayla Jeanson

Kayla Jeanson

Film MakerPO-MO IncFilmmaker and dance artist from chilly Winterpeg, excited to be at SXSW for the first time documenting PO-MO Inc's activities.
avatar for Jocelyne Le Léannec

Jocelyne Le Léannec

design leadPO-MO IncJocelyne is the Lead Graphic Developer and Marketing Assistant at PO-MO Inc.
KO

Keith Otto

Web DesignerPO-MO Inc

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Room 400/402
  Interactive, Panel

5:00pm CDT

Social Circles vs. Social Media
This panel will look at how people socialize online and offline – and how these interactions affect each other. Just as they do in real life, people on social networks and social media form social circles – in a way that can be even more evident than in real life. Do these groups move offline and socialize in real life? Are they forming groups based on social connections, or via interests? On the other hand, friends who socialize offline form similar social circles online. How does this affect their real-life group dynamics?
In this discussion, GroupMe Co-Founder Jared Hecht, Path’s Director of Product Dylan Casey, HowAboutWe Co-Founder Brian Schechter and Fast Company’s Austin Carr will discuss how users’ digital interactions are inspiring offline experiences and in effect, how companies are catering to this growing need for online interaction amidst offline activities.
View official listing on sxsw.com
Speakers
avatar for Austin Carr

Austin Carr

Sr WriterFast CompanyAustin Carr writes about design and technology for Fast Company magazine.
avatar for Dylan Casey

Dylan Casey

Head of Product ManagementPathDylan Casey is the Head of Product at Path where he leads a team to ship the product roadmap. Before Path, Dylan was a Product Manager at Google helping to design and launch Realtime search, Google+, Blog Search and My Tracks for Android. Formerly a professional... Read More →
avatar for Jared Hecht

Jared Hecht

Co-FounderGroupMeJared is a Co-Founder of GroupMe, a company that helps people enjoy their lives and experiences with friends. GroupMe’s two core offerings are: GroupMe, the group mobile messaging service, and Experiences, a platform for finding, planning and purchasing group activities... Read More →
avatar for Brian Schechter

Brian Schechter

Co-Founder & Co-CEOHow About WeBrian Schechter is the co-founder and co-CEO of HowAboutWe.com, the first experience-driven dating and relationships company. With co-founder and childhood friend Aaron Schildkrout, Brian pioneered the offline dating movement by providing a simple and... Read More →


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

5:00pm CDT

Social Media Was Fun. Has Measurement Killed It?
Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media– it’s let the marketers take over! But, the same data marketers use can be used by individuals to make better decisions, make more money, and even have more sex. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it, many times for free. It's big data for everyone. Are you ready to take advantage of it? This session will show you how social data can be turned into useful nuggets that can improve your personal life, health and business. Use analytics to track your friends so you know what birthday present to buy; better understand behaviors and what the opposite sex responds to; make data-driven personal decisions about what to watch, what to buy, and be ahead of the trends
View official listing on sxsw.com
Speakers
avatar for Adam Schoenfeld

Adam Schoenfeld

CEOSimply MeasuredAdam is the CEO and Co-Founder of Simply Measured. Adam has led Simply Measured to become a well recognized brand in the analytics market, serving 25% of the top 100 global brands and over 45,000 users. He has been quoted on data-related topics in places like Forbes... Read More →
avatar for Matt Thomson

Matt Thomson

VP Business Dev & PlatformKloutMatt Thomson is the VP of Business Development & Platform at Klout where he focuses on strategic business development and corporate development. Prior to Klout, Matt was GM for Business Products and Analytics at Lithium, and Product Manager for Microsoft... Read More →

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

5:00pm CDT

The Commoditization of Overnight Entrepreneurship
Just a few months ago, The Pebble E-paper Watch project received a record-breaking $10.2 million through Kickstarter in a widespread show of support from a community of 68,000+ micro-funders. And all this support was for a product that doesn’t exist, from an individual with no track record of success. A few years ago, this would have been considered a stroke of good luck, yet as of July 3, 2012, there have been over 62,000 launched projects on Kickstarter (3,973 are currently in progress), with a steady success rate of approximately 44%. The completed successful projects have raised a total of $229 million. If you have an idea, you can design your idea, create a prototype, pitch the idea to the world using simple video-making programs (e.g., Photobooth) and fund a newly invented startup within a few days or weeks.
This panel is about discussing the commoditization of entrepreneurship and the future of bringing ideas to the marketplace.
View official listing on sxsw.com
Speakers
avatar for Amber Case

Amber Case

Dir / Esri R&D Center PortlandEsri.comAmber Case is the Director of Esri R&D Center, Portland, where she works on location-based technology. Case co-founded Geoloqi, Inc., a location-based developer platform, that was acquired by Esri in Oct 2012. She has been featured in Forbes... Read More →
SF

Seth Friedman

Managing PartnerTribal DDB
avatar for Mukund Gopalakrishna

Mukund Gopalakrishna

Managing Partner, Tribal DDBTribal DDB WorldwideSeth is responsible for agency business development and strategy to help clients succeed both in the market and in the Digital Culture. He has held various strategy roles in the agency world and has worked with a wide range of clients... Read More →
avatar for Luke Lagera

Luke Lagera

Partner, CFOPanda SunglassesLuke Lagera is the co-founder and CFO for Panda Sunglasses which makes Eco-friendly, handcrafted bamboo sunglasses. Every pair purchased provides the gift of vision to someone in need. Panda started as a Kickstater.com project and is now a luxury fashion... Read More →
HW

Henrik Werdelin

Managing Partnerprehype

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon ABC
  Interactive, Panel

5:00pm CDT

The Content Shaped Elephant in the Room
Content first is fast becoming the favoured mantra of the smart web designer, but yet the industry is struggling to keep up. How do you define, gather and manage real content so your designs better reflect the intent of your product or message? This talk aims to provide some of those answers and introduce some new thinking Adobe has around that particular problem. Sponsored by Adobe.
View official listing on sxsw.com
Speakers
avatar for Alex Morris

Alex Morris

Sr Prod MgrAdobeAlex is a Senior Product Manager at Adobe, helping build tools for the modern web. Design and UX specialist, maker of stuff, constant tinkerer.


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

5:00pm CDT

The New API: Apps, Partners & Income
API as a term is moving beyond technical insiders. That's because APIs themselves are more than just the nice-to-have feature they once were. It stands for Application Programmer Interface, but that tends to get an eyes-glazed look, even from some otherwise geeky people.
In this talk I'll show, through examples from those who have already succeeded with APIs, how there could be a new definition: Apps, Partners and Income.
Businesses that have embraced APIs have been able to expand in all three of these areas:
Apps: APIs allow for distribution to every platform.
Partners: APIs forge business relationships.
Income: APIs make you money.
The New API is about incorporating your business strategy into every aspect of your technical presence. And the best conduit for that is via APIs, which allow you to reach every app, expand your partnerships and grow your business' income.
View official listing on sxsw.com
Speakers
avatar for Adam DuVander

Adam DuVander

Developer Communications DirSendGrid IncAdam DuVander is Developer Communications Director for email infrastructure company SendGrid, where he connects to coders of all stripes. Previously he spent four years as a writer, editor and analyst for API resource ProgrammableWeb, wrote... Read More →

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

5:00pm CDT

There’s No Ambition Gap: Truth About Women in Tech
Here are the problems with how closing the gender gap in Science, Technology, Engineering and Math (STEM) is often approached:
We tell girls to simply be more ambitious. But from all of the girls and women I interact with, I don’t see an ambition gap.
We tell women that if they just act more like men, they’ll get more funding for their startups. But we ignore the fact that if they were a man pitching, they wouldn’t have to simultaneously navigate around being asked on a date in the middle of their pitch.
We ask women to speak at conferences and when we still have a roster of mostly men, we can at least say we tried. But we never work to truly understand why women are more likely to say “no” in the first place.
This session is about challenging our assumptions and putting a different truth on the table, based on my current experience leading NY Tech Meetup, the largest Meetup in the world, and my past experience leading a Girl Scout council supporting 15,000 girls.
View official listing on sxsw.com
Speakers
avatar for Jessica Lawrence

Jessica Lawrence

Exec DirNY Tech MeetupJessica Lawrence is the Executive Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a 37,000-member non-profit organization helping to build a sustainable and diverse technology industry in New York.


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

5:00pm CDT

Using Emerging Technologies to Reach Your Audience
In an increasingly fragmented landscape, how do you navigate through all of the new technology and keep your message from getting lost in a sea of communication? This discussion focuses on ways to utilize emerging technologies and devices to not only reach your target, but to also engage and excite them, focusing on practices in digital and social media through an integrated multi-device approach.
View official listing on sxsw.com
Speakers
TF

Thomas Fellger

CEOIconmobile
avatar for Nicholas Oliver

Nicholas Oliver

Global Creative Technical DirectorTeam DetroitNicholas Oliver is the Global Creative Technical Director at Team Detroit. At the age of 15, Nicholas started his first successful digital advertising agency. In 2008, he created the world’s first iPhone development class. His career... Read More →
avatar for Maani Safa

Maani Safa

Global Innovation DirSomo GlobalMaani is a creative technologist - since the start of his career he has been exploring the interplay of people, code, design and digital art through building products. In 2010 he was the man chosen to found and lead the product division of Somo, what... Read More →
GS

Glenn Stansbury

VP of SalesHipcricket

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon JK
  Interactive, Panel

5:00pm CDT

Why Digital Maps Can Reboot Cultural History
Digital maps dot the landscape of the Internet and our mobile devices. And for the most part, these maps live in a perpetual NOW. But one thing often overlooked in the rush for geo-currency is the amazing ability of maps and their associated location information to tell compelling stories about our shared history.
The panelists, operating in the design, marketing, cultural heritage and not-for-profit sectors, are expert in bringing historic digital geospatial data to bear to create useful contemporary tools and services.
The panelists will share their insight on building contemporary, cutting-edge tools and projects that leverage open source technologies such as Omeka, GeoServer, OpenLayers and many others, while bringing attention to the importance of preserving our digital geographic cultural heritage for the long-term benefit of commerce, entertainment and history.
View official listing on sxsw.com
Speakers
avatar for Deborah Boyer

Deborah Boyer

Project MgrAzaveaDeborah Boyer is a project manager at Azavea, a Philadelphia based software development company specializing in the creation of geographic web and mobile software, where she manages digital humanities and urban forestry related projects. She also serves as the project... Read More →
avatar for Butch Lazorchak

Butch Lazorchak

Digital ArchivistLibrary of CongressButch Lazorchak is a digital archivist at the Library of Congress working in the National Digital Information Infrastructure and Preservation Program, a collaborative project that supports a network of partners exploring the capture, preservation... Read More →

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

5:00pm CDT

Why I Moved My Investment to Austin
Not only is Austin a cool place to visit for SXSW, it’s increasingly recognized by tech investors as an optimal market for serial, high-ROI investments. Austin’s ample talent, business-friendly environment, low barrier to entry and badass lifestyle are fueling a new level of investor activity in the Lone Star State.
Join us to hear from local and out-of-towner investors about why they chose to invest in server and cloud analytics company, CopperEgg. Bob Quillin, CEO, Morgan Flager of Silverton Partners and Kenny Van Zant of Asana Ventures will share their reasons why placing the investor bet on Austin was the right-choice, short and long-term.
View official listing on sxsw.com
Speakers
avatar for Morgan Flager

Morgan Flager

PartnerSilverton PartnersMorgan Flager joined Silverton in 2006. Prior to Silverton, Morgan worked with FTV Capital in San Francisco, where he focused on growth investments in technology and financial services. Prior to that, Morgan held various executive positions at Ingrian Networks... Read More →
avatar for Julie Huls
avatar for Adam Lyons

Adam Lyons

CEOInsurance Zebra

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Austin Chamber Offices
  Interactive, Panel

5:00pm CDT

Zombies, Run! Transforming Fitness, Games & Story
Everyone wants to be fitter. The trouble is making yourself exercise.
Some systems use 'gamification' to turn exercise into points, and set targets and 'win' conditions. Zombies, Run! takes a different approach. We combine gameplay and storytelling to make an audio adventure with one way to escape from the zombies: run.
The game is out on iPhone, Android and Windows Phone. It's one of the highest grossing and most successful smartphone fitness apps ever. We spent nothing on marketing or advertising, the IP is brand new, and we raised our funding Kickstarter.
In this talk, we'll explain why we think it works so well, thanks to: the motivational power of immersive storytelling where you can't wait to hear the next instalment; our focus on hands-free gameplay; ensuring playability by all ability levels; the high quality story by an award-winning novelist; and excellent sound design and engineering.
We think this might be the future of fitness gaming.
View official listing on sxsw.com
Speakers
avatar for Naomi Alderman

Naomi Alderman

WriterZombies Run!Naomi Alderman is an award-winning novelist, a journalist and games designer and writer. Her novels have been published in 12 languages, and Little, Brown will publish her latest, The Liars' Gospel, on 11th March 2013. She broadcasts frequently on BBC Radio 4 and... Read More →
avatar for Adrian Hon

Adrian Hon

CEOSix to StartAdrian Hon is co-founder and CEO at Six to Start, specialising in gamelike stories and story-like games for the web, mobile, and real world, the latest being the international bestseller, "Zombies, Run!" Clients have included Disney, the BBC, Channel 4, and Penguin... Read More →
avatar for Alex Macmillan

Alex Macmillan

Lead DeveloperSix to StartAlex is an Electronics and Computer Science graduate, multitool-carrying technician, and the Lead Developer of Zombies, Run! at Six to Start.
avatar for Matt Wieteska

Matt Wieteska

Sound DirectorSix to StartMatt is works at Six to Start, where he is the sound director on Zombies, Run! and the writer of the game's popular "Radio Abel" segments. He is an award-winning poet and playwright, an enthusiastic amateur poker player, and a lover of fine ale.


Sunday March 10, 2013 5:00pm - 6:00pm CDT
Palmer Events Center, Room 4-5
  Interactive, Panel
 
Monday, March 11
 

9:30am CDT

Adobe Marketing Cloud Vision and Demo
Get a full overview of the Adobe Marketing Cloud and how it can help you accomplish your goals as a marketer.
View official listing on sxsw.com
Speakers
SH

Steve Hammond

Dir Integration Strategy & Technical MarketingAdobe


Monday March 11, 2013 9:30am - 10:30am CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

9:30am CDT

Bots for Civic Engagement
From SmarterChild to the Low Orbit Ion Cannon to Horse_ebooks, humans have relationships of varying quality with bots. Mostly it’s commercial spam. But sometimes it’s less benign: for instance, the 2012 Mexican elections saw thousands of Twitter bots published by one candidate’s side denouncing the opposition with a flood of messages. There are countless examples of bots used for nefarious purposes, in America, Iran and elsewhere. What would a future look like where instead we see a proliferation of bots for positive civic engagement? Could we automate the distribution of civic information and education? Manipulate information flows to improve our welfare? Engineer reverse-Distributed-Denial-of-Service attacks? Should we? This panel takes a critical look at the discourse around, and architecture of, information overload to facilitate an important and timely debate around the engineering, usefulness, and ethics of bots for civic engagement.
View official listing on sxsw.com
Speakers
avatar for David Bausola

David Bausola

CEOPhilter Phactory LtdDavid runs Philter Phactory, a transdisciplinary studio of artists and engineers developing the award winning social media bot platform www.weavrs.com.
avatar for Erhardt Graeff

Erhardt Graeff

Graduate Student & ResearcherMIT Media LabErhardt is a graduate student at the MIT Media Lab and Center for Civic Media studying information flows across mainstream and social media. Before joining MIT, he was a research assistant at Harvard Project Zero's GoodWork Project and the... Read More →
avatar for Greg Marra

Greg Marra

Prod MgrFacebookPreviously, Greg has deployed socialbots designed to pass the Turing test on social networks by acting like people instead of spambots. He thinks about the future of automated systems, and how autonomous agents can work together for good.


Monday March 11, 2013 9:30am - 10:30am CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

9:30am CDT

Death by Demographics: Killing Off Your Ad Budgets
George W. Bush & Steven Tyler. Honey Boo Boo & Suri Cruise. What do these pairs of people have in common? Absolutely nothing. But for some reason, marketers continue to aim cookie-cutter marketing at them based on the outdated concept that people who share similar demographic traits must want the same products and services. Makes perfect sense, right? Of course every 40-yr old mom likes hazelnut coffee - send them all the same promo! What's really mystifying is that, with the amount of purchase-data available today, marketers are still throwing away millions each year doing just that. Whether it's mobile, social, online, tv or print, purchase-behavior is the key to truly getting the right message in front of the right person. If you know that "Martha-Mom-of-3" just bought 5 lbs of Hazelnut coffee, that's when it makes sense to target her with an ad for creamer, filters... and maybe a muscle relaxer. Put demographic targeting where it belongs, 6-feet-under, and long live purchase-data! Sponsored by Catalina.
View official listing on sxsw.com
Speakers
BB

Bonin Bough

Vice President of Global Media and Consumer EngagementMondelez International
JM

Joe Magnacca

Chief Executive OfficerRadioShack
avatar for Todd Morris

Todd Morris

Exec VP Mobile & MktgCATALINATodd Morris heads Catalina’s innovation and leadership in the mobile commerce and mobile media space, helping retailers and brands engage the two-thirds-and-growing share of U.S. shoppers who embrace mobile technology to improve shopping convenience... Read More →
avatar for Ann Zimmerman

Ann Zimmerman

Staff ReporterThe Wall Street Journal

Monday March 11, 2013 9:30am - 10:30am CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

9:30am CDT

Empowering Communities with Civic Science & Data
In a data driven world, how do individuals contribute? Do you question where your data comes from and who owns it? This panel will explore the recent surge of grassroots movements empowering communities of citizens to understand more about their world through data, the scalability of these projects, and their future in our Internet-reliant society. From maker-centric Pachube/LogMeIn to environmental justice based Public Laboratory, open-source communities are popping up that are taking on broad social and environmental issues. Tools for collecting and interpreting data are cheaper and more ubiquitous than ever before. Undeniably, this movement is largely due to the ease and proliferation of communities on both local and international levels, thanks in part to the Internet. We’ll discuss how grassroots projects are reimagining the way communities engage with their environment through the use of open hardware and software tools for monitoring and data analysis.
View official listing on sxsw.com
Speakers
avatar for Ed Borden

Ed Borden

Sr Mgr, Platform EvangelistCosmCOSM’s evangelist to the Internet of Things community. Founder of Sensemakers, a collaborative community of technologists in the US and Europe working on urban social problems, as well as the Air Quality Egg, an open participatory air quality sensor... Read More →
avatar for Shannon Dosemagen

Shannon Dosemagen

Dir of Outreach & PartnershipsPublic Laboratory for Open Technology and ScienceA co-founder of Public Laboratory for Open Technology and Science, Shannon is based in New Orleans as the Director of Outreach and Partnerships. With a background in community organizing, prior to working... Read More →
avatar for Leif Percifield

Leif Percifield

Creative TechnologistA technologist and designer, Leif Percifield strives to create work that encourages exploration and examines the simple nature of things. Before coming to New York to study at Parsons, he worked as a media developer at Los Alamos National Laboratory. His background... Read More →
CP

Christoph Piuggi

Incredible Machines
avatar for Joseph Saavedra

Joseph Saavedra

Asst Professor, Media DesignParsons The New School for DesignJoe Saavedra is a teacher, creative technologist, and hardware and software developer living and working in New York City. His work has been featured in publications such as the New York Times, Wired Magazine and online... Read More →


Monday March 11, 2013 9:30am - 10:30am CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

9:30am CDT

Growing an Asocial Company in a Social World
Social networks have phenomenal growth characteristics. Though the barrier to entry is high (convincing a group of people to simultaneously believe it’s a good idea), once you’ve on-boarded enough adopters (e.g."tipped" a school or a country), the returns are overwhelming. Most of the focus on growing a startup over the last few years has been on the mechanics of growing social networks like Facebook or a Zynga game.
In today’s world, cloud services are beginning to replace desktop apps. A few examples include, iTunes to Spotify, Microsoft Office to Google Docs, Quicken to Mint. While there is a lot of opportunity for new cloud services to replace their aging desktop app counterparts, the same growth lessons learned from the Facebooks, LinkedIns & Zyngas of the world are not necessarily relevant to these new asocial apps.
Drawing on lessons from Dropbox, the discussion will cover both high level strategy and specific tactics to growing a non-social network to millions of users.
View official listing on sxsw.com
Speakers
avatar for Thomas Carriero

Thomas Carriero

Growth Engineering LeadDropboxTido leads the growth and monetization engineering teams at Dropbox. Prior, he worked as an engineer at Facebook for 3.5 years and graduated from Harvard in 2008 with a degree in Computer Science.
avatar for Chenli Wang

Chenli Wang

Head of Business OperationsDropboxChenLi co-leads the growth and business operations teams at Dropbox. He previously worked in enterprise software (Workday), venture capital (NEA), and investment banking (Goldman Sachs). ChenLi earned his bachelor's degree in Computer Science from... Read More →


Monday March 11, 2013 9:30am - 10:30am CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

9:30am CDT

Smart Money: How to Attract Brand Name Investors
Not all investors are created equal. Join David Hornik of August Capital and Michael Silverstein of Liquidnet Private Shares as they discuss how to attract “smart money” before going public. In this talk, they’ll cover the basics of acquiring strong venture capital and institutional investors and the benefits of having them on your capitalization table.
Whether your long-term objective is to go global or to go public, the right investors can open doors and get you on track to achieve your goals. Learn what the top institutional investors and venture capital firms are looking for straight from the source. David and Michael will share best practices on engaging these sought-after investors from presenting business plans to sharing financials.
View official listing on sxsw.com
Speakers
avatar for David Hornik

David Hornik

General PartnerAugust Capital
avatar for Michael Silverstein

Michael Silverstein

Private Shares GroupLiquidnetConnect late stage private companies with the world's leading asset managers.


Monday March 11, 2013 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon C
  Interactive, Panel

9:30am CDT

The Sports Tightrope: Balancing Your Content
Official websites are now a major player in the sporting landscape. Sports teams now see themselves as media organizations – offering news that competes with more traditional outlets such as print and television. (And they both have enough problems as it is.)
I am the Managing Editor for one of the world’s most famous soccer clubs. Arsenal Football Club pride themselves on history, tradition and integrity as much as on-field success.
We have also developed highly-successful digital and social media strategies. Our numbers stack up alongside the most successful sporting franchises in the world.
We certainly engage with our fans. But, in the modern world, what form should that engagement take?
Is the ‘homer’ now transparent and irrelevant?
Or, in a digital world in which Twitter has lifted speculation, snap-judgment and bar-room debate (forever the currency of the sports fan) on to a higher plane, is it more important than ever?
That is the question I will explore.
View official listing on sxsw.com
Speakers
avatar for Richard Clarke

Richard Clarke

Managing EditorArsenal Media GroupI am responsible for editorial strategy at Arsenal Football Club, London.

Monday March 11, 2013 9:30am - 10:30am CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

11:00am CDT

About WYSIWYS: What You See Is What You Spec'd
Responsive Design has been much vaunted as the way forward for web and mobile publishing design, flexible and affordable. Whilst a few major brands, Boston Globe, Grey Goose, Barak Obama have begun to explore the possibilities, best practices and platforms are still emerging. And with the touch screen experience and synced content across platform exciting consumers it is clear the web and mobile world need to become one and the same. Major issues still need to be addressed. With the goal being get the best user experience across all platforms, the panel will briefly explore the stand-out work so far, including The Times new (patent applied) mobile publishing platform and explore solutions to some of the key challenges, The end of a single design and how to develop systems and not pages, integrating responsive content with responsive advertising, navigation paradigms cross platform, content aware image sizing and why its important to, at first think small.
View official listing on sxsw.com
Speakers
avatar for Alex Breuer

Alex Breuer

Creative DirThe Guardian
avatar for Dan Gardner

Dan Gardner

Co-Founder, Creative DirCode & TheoryDan Gardner Co-Founder, Creative Director CODE AND THEORY

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

11:00am CDT

Asian Entrepreneurs Struggle with Fear of Failure
To many young Asian entrepreneurs, starting a company is an act of rebellion. It means defying the lessons of parents, teachers, and culture, who say: Be proper. Find a stable job. Don’t take risks. It means - in many cases - feeling uncertainty, shame, and fear of failure. It’s a struggle that will continue as these entrepreneurs gun to compete with US companies, get funding from US investors, and partner with US corporations.
This panel discusses where fear of failure comes from, how it affects Asian startups today, and what it means for the future of Asian innovation. It will include stories from the moderator's recent 6-month trip to 7 Asian countries interviewing over 100 entrepreneurs and investors.
View official listing on sxsw.com
Speakers
avatar for Daniel CerVentus

Daniel CerVentus

FounderMalaysia Entrepreneurs
avatar for Richard Min

Richard Min

CEOSeoul SpaceRichard has been bridging the digital divide between Korea and the rest of the world for almost 20 years.
avatar for Kira Newman

Kira Newman

Sr Writer/EditorTech CocktailKira M. Newman is a Tech Cocktail writer interested in startups, innovation, and new trends. In 2012, she returned from a 6-month whirlwind tour of Asia, where she met tons of welcoming, inspiring, and infectiously passionate entrepreneurs. Follow her... Read More →
avatar for Richard Robinson

Richard Robinson

PresidentYoluRichard Robinson is a serial entrepreneur in Beijing. He has been in China for 17 years as an entrepreneur, angel investor, and mentor/advisor.
avatar for Gwendolyn Regina T

Gwendolyn Regina T

CEOSGE.ioGwen is the co-founder and editor-in-chief of SGE. Previously, she was a partner of early stage technology investment firm, Thymos Capital and she has had two exits, one of which is iHipo. Gwen also sits on the Board of Advisors for the Singapore Innovation & Productivity... Read More →


Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

11:00am CDT

Bullying: Social Media as Problem & Solution
As social media platforms evolve and multiply, so too do the instances of online bullying. The epidemic has reached a crisis point in American culture, with nearly one in three kids reporting instances of bullying. The prevalence of social media and the anonymity it allows create opportunities for kids to be bullied anytime and anywhere.
So how do we leverage a weapon to be part of the solution? Hear about the innovative ways individuals, including Lee Hirsch, director of the groundbreaking documentary Bully, and organizations, including It Gets Better and the Ad Council, have energized a movement and empowered people to combat the negative side to online culture. Learn how social platforms like Reddit are moderated and controlled, both officially by administrators and organically by community members themselves, to unify, protect, and respond in instances of bullying online.
View official listing on sxsw.com
Speakers
MG

Marta Gossage

Community Operations MgrredditMarta is a passionate advocate for the benefits of pseudonymous online communities. She firmly believes that once the trappings of real-life identities are stripped away, communication changes. These conversations often become more honest, genuine, and... Read More →
avatar for Lee Hirsch

Lee Hirsch

Dir of BullyThe Bully ProjectKnown for creating change through his documentaries, Lee Hirsch’s debut feature film, AMANDLA! A REVOLUTION IN FOUR PART HARMONY, chronicles the history of the South African anti-apartheid struggle through a celebration of its musical heroes. This film... Read More →
avatar for Priscilla Natkins

Priscilla Natkins

Exec VPAd CouncilPriscilla Natkins, Executive Vice President, Director of Client Services, joined The Advertising Council in 1999 after seventeen years of account management at several New York advertising agencies, including DMB&B, JWT and Bates USA. Ms. Natkins worked on a broad... Read More →
avatar for Scott Zumwalt

Scott Zumwalt

Chief Digital StrategistIt Gets Better ProjectScott Zumwalt is the chief digital strategist that helped launch and develop the award winning It Gets Better Project (www.itgetsbetter.org) over the last two years. Scott is a consultant in Washington, DC with nearly a decade of experience... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

11:00am CDT

Culture Hack: Libraries & Museums Open for Making
Around the world, libraries, archives and museums are opening their doors to hackers, makers, enthusiasts and creatives of all kinds. By publishing Open Data, cultural heritage institutions are finding new ways to open access to their collections for remix and reuse, and promote new uses and interpretations of the works they hold. These international panelists will explore the many ways in which cultural heritage institutions are sharing content, what people are doing with this content, as well as exploring some of the thornier issues of open access across borders and institutions.
View official listing on sxsw.com
Speakers
avatar for Rachel Frick

Rachel Frick

Dir, Digital Library FederationCLIR/DLFDirector of the Digital Library Federation. Librarian by trade. Hangs out with coders, catalogers, Open GLAM-ers. Helped out with the Digital Public Library of America. Lover her hound dog and rockibilly music.
avatar for Leila Johnston

Leila Johnston

Assoc at CaperCaperLeila Johnston is writer (associate) at Caper, who run digital innovation programmes, produce communications campaigns and strategies, and create digital prototypes and content for a range of clients across the creative, culture and technology sectors. They specialise... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

11:00am CDT

Current Trends at SXSW Interactive
With so much going on at SXSW each day, it’s easy to miss some important bit of information that could end up changing the world. Join SXSW senior staff and special press guests to get their take on the important events, the hottest trends, and the most inspirational moments to come out of the event as it’s happening.
View official listing on sxsw.com
Speakers
avatar for Meghan Casserly
avatar for Shawn O'Keefe

Shawn O'Keefe

IA Festival ProducerSXSW STAFF
avatar for Jordan Viator Slabaugh

Jordan Viator Slabaugh

Dir, SocialSpredfast

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom EF
  Interactive, Panel

11:00am CDT

Digital Time Machines & the Future of Learning
3D experiences are pushing their way into the classroom as media-savvy students move from textbooks to digital experiences and the technologies they’ve grown up with. As the ultimate time machine, 3D environments can literally transport students to any point in time to make history come to life. Using Egyptology classes at Harvard University as an example, this presentation will explore how 3D experiences transform the way we learn, and how 3D technology is applied to cultural awareness, virtual archaeology and museum-going. In Harvard’s Visualization Lab, students experience a virtual reconstruction of the Giza Plateau and its ancient necropolis that was painstakingly and realistically created using archaeological data unearthed over the past century. Attendees will see how this innovative approach was initially developed, is now being crowdsourced globally, and welcomed by students as a unique way to better understand ancient Egypt and become actively engaged in the classroom.
View official listing on sxsw.com

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

11:00am CDT

Eating to Live Online: Virtual Food & Real Life
Food may be the new rock and roll, but there's a lot to hate about current food culture. The conversational territory is carved up into ridiculous feats of gluttony, Rube Goldberg cooking processes, mean-spirited reality TV competitions, food porn, snarky yelps, corporate swill mongering, and dogmatic diet proselytizing. Even something as well-intentioned as the local food movement can take on an elitist tone.
Amid all the bread and circuses, there are opportunities for change. With videos, podcasts, blogs, hangouts, we have the media to educate ourselves and the tools to create change. Or some of us do. Running parallel to the digital divide is a crisis of food insecurity obscured by foodie trends. Often, the very same populations who lack resources to take online cooking classes or create a blog also lack access to fresh, healthy food.
A vlogger, podcaster, chef, and journalist will discuss the extremes of hedonism and hunger and demonstrate how new media changes conversations.
View official listing on sxsw.com
Speakers
avatar for Addie Broyles

Addie Broyles

food writerAustin American-StatesmanAs a columnist for the Austin American-Statesman, Addie Broyles covers everything from cookbooks and recipes to farmers markets, trends and food businesses in the Wednesday food section and on her Austin360 blog, Relish Austin.
avatar for Will Burdette

Will Burdette

Podcaster/Program Coord DWRLThe University of Texas at AustinWill Burdette is a graduate student in English at The University of Texas at Austin, program coordinator of the DIgital Writing & Research Lab, a food podcaster at No Satiation, and technology chair of the Austin Food Blogger... Read More →
avatar for Hilah Johnson

Hilah Johnson

Host/Co-CreatorHilah CookingHilah Johnson started HilahCooking in January 2010 with her partner Christopher Sharpe. They produce two how-to videos a week and she has written four cookbooks so far. Her focus is mostly on simple recipes with a Texas touch that cooks of all skill levels... Read More →
avatar for Mary Helen Leonard

Mary Helen Leonard

cooking instructorChefHangout.comRecovering Yankee and ex-expat, Mary Helen Leonard fell in love with Austin several years ago, and is now proud to call this little city her home. She’s a professionally trained cook with a background in French, Japanese, and Chinese cuisines, from... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

11:00am CDT

Embracing Analog: Why Physical Is Hot
As we spend ever more time in the digital world, what's becoming increasingly valued is the time we do NOT spend online or in front of a screen—the time we spend with real people and real things. As JWT observed in its Trends for 2012 report, "people are fetishizing the physical and the tactile." It's not that we're abandoning digital—far from it. But as we buy ever more apps and ebooks and downloads, as digital screens become our default interface with the world, we seem increasingly to seek out physical objects and experiences.
To find out why, Frank Rose and JWT Intelligence have designed a study to assess the emotional value we attach to physical objects as opposed to their digital or virtual counterparts. Using standard association techniques, we are measuring unconscious emotional reactions to various things—including books, music, photographs, and other people—in physical and digital form. The results will be presented and analyzed for the first time at SXSW.
View official listing on sxsw.com
Speakers
avatar for Ann Mack

Ann Mack

Dir of TrendspottingJWTAnn Mack oversees global trendspotting for JWT where she and her team help brands turn shifts in the zeitgeist—related to everything from technology, gaming and globalization to retail, philanthropy and the environment—into opportunities. Ann has worked... Read More →
avatar for Frank Rose

Frank Rose

CorrespondentWiredFrank Rose is the author of The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. He speaks frequently about the impact of technology on entertainment, advertising, and society, which he covered for more... Read More →
avatar for Paul Woolmington

Paul Woolmington

Founding PartnerNaked CommunicationsPAUL WOOLMINGTON

Monday March 11, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

11:00am CDT

Fresh Prince + Downton Abbey: A Perfect Engagement
Director of post production at CollegeHumor.com Michael Schaubach and composer Cheryl B. Engelhardt will examine the process of creating online hits like "The Fresh Prince of Downton Abbey" and "Katy Perry Puppet Sex" as an example of how to Collaborate to attract, engage, and keep viewers for the long-haul.
Online series and original content is on the rise, and attracting and keeping viewers is getting harder. Increasing the value of your videos by using custom music will not only show your viewers that you are creating a serious, high-quality production, it will also enhance the content. Working with a composer will get you specific results like original themes, tension builds, and hitting comedic moments, whether developing an original piece of music or creating a mashup. This session will explore how to get more views, how to symbiotically work with a composer to get the most engaging video product, and the logistics of working with a composer remotely.
View official listing on sxsw.com
Speakers
avatar for Cheryl Engelhardt

Cheryl Engelhardt

Founder/ComposerCBE MusicCheryl is a composer, singer/songwriter, speaker and author. She has composed for the moving image since the age 5 when she would play the piano while watching cartoons on mute. Today, using extensive musical composition training and serious tech chops, Cheryl... Read More →
avatar for Michael Schaubach

Michael Schaubach

Dir of Post ProductionCollegeHumor.comMichael Schaubach is the Director of Post Production for CollegeHumor.com. During his time at CollegeHumor he has been involved in creating over a thousand sketches, garnering tens of millions of views. Michael is a video editor by trade and has... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

11:00am CDT

Get Physical: Making Space Data Real on Earth
Most of us dream about space exploration - but haven't yet touched those stars ourselves. Can earth science and other open data connect us physically and personally to the exploration of the universe? It could be that the Space Station is overhead; it could be that a solar storm has exceeded a threshold; or that in space it is very very cold. Can we adorn and decorate our lives with what we've learned from space? Can we bring data close to us to engage us physically in far-off exploration- and let those interactions to change our digital lives? We'll look at a variety of real space data and the international, cross-disciplinary collaborations that can discover its secrets. There is a certain thrill that you feel when you know that you are connected to something. From our earliest use of technology to synchronize and connect communities we have used simple interactions and design to inform people, providing connections to things and places beyond ourselves. Let's see what's possible.
View official listing on sxsw.com
Speakers
avatar for Ali Llewellyn

Ali Llewellyn

Community AdvocateNASA Open Government InitiativeI like asking questions, listening to the answers, and singing in public. I've studied (and taught) classics, cross-cultural communication, and theology... and now I am the community advocate for NASA's Open Government Initiative and... Read More →
avatar for David McGloin

David McGloin

Sr LecturerUniversity of DundeeDavid McGloin is the Head of the Division of Physics at the University of Dundee in Scotland. His research interests include using light to manipulate microscopic particles using tools called optical tweezers. He studies cellular adhesion processes as... Read More →
avatar for Jon Rogers

Jon Rogers

Sr LecturerUniversity of Dundee
avatar for Dr Jayne Wallace

Dr Jayne Wallace

Reader in Experience PrototypingNorthumbria UniversityI'm a digital jeweller and a design researcher. I like working closely with people to find out some of the things that are most meaningful to them and then making digital jewellery that responds to and echoes these fragments of... Read More →


Monday March 11, 2013 11:00am - 12:00pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

11:00am CDT

How Composition Impacts Perception
Cameras are getting better and better. Auto exposure and auto focus systems are so sophisticated that you can be a photographer without knowing about either as long as you know about composition. A poorly-composed shot of fascinating subject can be a mundane photo, and well-composed shot of a mundane subject can be a great photo. Rather than wasting time memorizing a list of arbitrary composition rules or blindly trying one approach after another until something seems right, this talk will cover a new way to look at composition, using visual intensity. This intuitive way to work in the field and the digital darkroom focuses on how our brains perceive images to help you improve your photography.
This special session is part of PhotoCamp at SXSW Create.
View official listing on sxsw.com
Speakers
JA

Josh Anon

Sr Prod MgrLytro

Monday March 11, 2013 11:00am - 12:00pm CDT
SXSW Create, Create Meet Up Tent
  Interactive, Panel

11:00am CDT

Interface Transitions: Designing the Space Between
Interface transitions are the subtle (and sometimes not-so-subtle) transitions that take place between different points in a user experience. From the subtle effect of a pin dropping onto a map to the infamous Flash-based website splash-screens, interface transitions can add delight or dismay to the user experience. This session hopes to articulate the different types of interface transitions, show good and bad industry examples of their use, and help attendees be aware of how they can use interface transitions for their own work. As a bonus, we'll even examine ways that other fields leverage conceptually similar transitions, including film, classical music, and architecture.
View official listing on sxsw.com
Speakers
avatar for Corey Chandler

Corey Chandler

Principal Interaction DesignerDeep Dive DesignCorey Chandler has worked as an Interaction Designer for the past 10 years. He is currently at Deep Dive Design, a consulting group in the San Francisco Bay Area, where he has worked with numerous clients including One Kings Lane, Netflix... Read More →
avatar for Jorge Furuya Mariche

Jorge Furuya Mariche

Lead UX designerHTCI am a user experience / interaction designer with a background on industrial design and ethnographic inspired research. for the last 4 years I have been working in the mobile communications industry both at Sony Mobile (Previously SonyEricsson) and currently at... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

11:00am CDT

Lawyered: Lessons from Foursquare, Meetup & Etsy
Lawyers from Foursquare, Meetup and Etsy explore the legal and business challenges facing tech companies and provide insights on how growing tech companies can navigate legal issues.
Along the way, they will reveal:
• The things we wish we knew about our company before we left our cushy law firm job and joined a start-up
• How we balance helping our members with protecting our business
• How we keep the product, sales, and business development people from hating us
• What will be the most challenging legal issue that tech companies will face in 2013.
• The most embarrassing professional experience we have had since joining our company
• The mistakes they made so that you don’t do the same thing
View official listing on sxsw.com
Speakers
avatar for Brian Chase

Brian Chase

General CounselFoursquare Labs IncBrian is general counsel for Foursquare Labs, Inc., a leading location-based social networking service that helps users make the most of where they are.
avatar for Sarah Feingold

Sarah Feingold

CounselEtsyBorn an artist, Sarah Feingold decided that the best way to to protect creative folk like herself was to go to law school. She currently serves as counsel of Etsy, Inc. (etsy.com) and specializes in intellectual property, business and ecommerce law. When she’s not practicing... Read More →
avatar for David Pashman

David Pashman

General CounselMeetupDavid Pashman is General Counsel of Meetup, the world's largest network of local groups. Meetup, based in New York, has over 10 million members and 100,000 local groups meeting face-to-face.


Monday March 11, 2013 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon C
  Interactive, Panel

11:00am CDT

Millennials Speak Out: How to Manage the GenX Boss
The media is flooded with stories of this new generation of workers, their need for constant praise, and perceived sense of entitlement. Millennials are described as arrogant, needy, and lacking in the work ethic found in the generations that came before. Research shows that Millennials are confident, interested in personal growth & communication, and have a quick ability to learn new technology. Conflict in the workplace is erupting as Millennials collide with their GenX and Baby Boomer supervisors. Baby Boomers have a team orientation, respect hierarchy and are likely to be workaholics. GenXers, the original “Who Cares” generation, are self-reliant and pragmatic. They believe in doing a job without needing daily praise and feedback. Hear from a multi-generational panel about the tensions in the workplace and learn what skills are necessary to bridge these generational differences. Learn what companies are doing to create productive work teams and friendly policies.
View official listing on sxsw.com
Speakers
avatar for Jay Adelson

Jay Adelson

Center Electric
avatar for Luke Davids

Luke Davids

musicianWalt Disney World ResortLuke Davids is a prominent young musician in Orlando working full-time for Walt Disney World. As a young employee on a multi-generational work team, Luke has learned to navigate a large corporation working under multiple managers that are frequently... Read More →
avatar for Betsy Flanagan

Betsy Flanagan

VP Student EngagementAltius EducationBetsy Flanagan is VP of Student Engagement at Altius Education, responsible for student experience, product development, student engagement, communication, social media, segmentation strategy, advocacy programs, and online community management... Read More →
avatar for Amy Mixa

Amy Mixa

Mktg Asst MgrPepsiCoAmy Mixa is an Assistant Marketing Manager at PepsiCo, working on the Pepsi NEXT brand team with a focus on innovation, digital/social media, grassroots sampling, and retail/foodservice activation. She is also the lead of Conn3ct, an employee resource group at... Read More →
avatar for John O'Loughlin

John O'Loughlin

PresHouston ChronicleJohn O'Loughlin is President of the Chronicle Media Group, focusing on the digital, mobile, print and alternative revenue, audience and marketing strategies and operations of the entire brand portfolio, with additional focus on new product development, and cross-company... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

11:00am CDT

Negotiating Open Source
As the market for open source products expands beyond enthusiasts, it’s increasingly being adopted by companies and organizations unfamiliar or even uncomfortable with the GPL and other free and open source (FOSS) licenses. Part of the challenge we all face in “selling open source” is helping prospective clients understand the advantages of contributing back and becoming part of a free and open source software ecosystem.
Another challenge is dealing with legacy intellectual property clauses in software development agreements that don't adequately reflect the realities of working with free and open source software.
In this session, I will discuss various approaches for discussing open source with your clients and negotiating GPL-friendly language into your agreements. While IANAL, I have sold projects and negotiated free and open source software contracts with clients of all sizes, including Fortune 100 corporations.
View official listing on sxsw.com
Speakers
avatar for Tiffany Farriss

Tiffany Farriss

PresPalantir.netTiffany has over 16 years of Web consulting and development experience working with a wide variety of clients in universities, cultural institutions and corporate organizations. An open source enthusiast, she serves as the Treasurer of the Drupal Association.

Monday March 11, 2013 11:00am - 12:00pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

11:00am CDT

New Knowledge Ecosystems: How & What Do We Know?
Systems of knowledge such as libraries, universities, publishers, and newspapers are centuries old. And the affordances of a print world have embedded specific practices within these systems. But digital technologies have radically changed everything by offering new ways of communicating information, from the paparazzi to research scientists, and everyone in between. This deeper, more structural change is reshaping knowledge institutions and making them more porous, chaotic, energetic, and motile.
How can we retool the pillars of our existing knowledge systems to embrace technological change? How do we think about new institutions of knowledge like Wikipedia? Citizen journalism? Online learning like EdX and Coursera? Self-publishing in repositories like SSRN and arXiv or via Amazon? The knowledge ecosystem is changing although knowledge has always been social. How can we reconcile this with our previous understanding of experts? Who do we listen to?
View official listing on sxsw.com
Speakers
avatar for Marguerite Avery

Marguerite Avery

Sr Acquisitions Editor - Information ScienceMIT PressMarguerite Avery has been working in scholarly communication and publishing for about ten years, a field in which she is a major advocate for change and reform. She works closely with the scholarly communities in STS, Information... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

11:00am CDT

Open Source in Collaborative Arts Praxis
Margarita Benitez and Markus Vogl work within a collaborative art praxis called //benitez_vogl. //benitez_vogl concentrates on open source projects such as the development of the open source loom, interactive installations and applications and co-configuration tools.
For this particular presentation we will showcase a brief breakdown on how our collaborations’ work and to inform about 3 of our current projects:
OSLOOM (short for OPEN SOURCE LOOM) is a project aimed at creating an open source electromechanical thread-controlled floor loom that will be computer controlled.
S.A.R.A. is an interactive software application (App) written for mobile computing devices, that creates its own sounds and visuals based on the camera recorded video input.
Coded :: Fashion is a project at the intersection of new media and fashion design. It investigates the role of the designer and consumer. More @ http://benitezvogl.com/
View official listing on sxsw.com
Speakers
avatar for Margarita Benitez

Margarita Benitez

Artist/Fashion TechnologistKent State UniversityMargarita Benitez’ interdisciplinary background mixes art and technology, interface design, tangible computing, 3D, architecture and fiber/material studies. She received her MFA in Art + Technology Studies thru a Trustee Scholarship... Read More →
avatar for Markus Vogl

Markus Vogl

Artist // Asst ProfessorUniversity of AkronMarkus Vogl is a NE Ohio based multimedia artist experimenting in multiple sensory experiences combining sound, environments and interactive installation. He has exhibited internationally in the U.S. and Europe and has been recognized in... Read More →


Monday March 11, 2013 11:00am - 12:00pm CDT
Omni Downtown, Austin
  Interactive, Panel

11:00am CDT

Practical Natural Language Processing
Natural language processing enables new ways for people to interact with computers. Widely-available open source tools are making NLP more powerful and easier to incorporate into your application. This panel will introduce the techniques and software tools that are the very basic building blocks of natural language processing, and suggest how to use them to improve human-computer interaction and augment human creativity.
View official listing on sxsw.com
Speakers
avatar for Catherine Havasi

Catherine Havasi

Research Scientist/CEOMIT Media Lab/Luminoso

Monday March 11, 2013 11:00am - 12:00pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

11:00am CDT

Saying ‘Howdy’ to New Markets Using Digital
How does a farmer-owned cheese co-op in Oregon make new friends in the great state of Texas? By using the digital space to say “howdy”! We put together an integrated digital launch plan that:
- reached deep into the market with geo-targeted messaging
- leveraged existing relationships with avid Tillamook fans to create new fans in Texas
- supported and amplified offline marketing efforts in real-time, like our Loaf Love Tour, an experiential cheese sampling tour leveraging old VW buses made to look like loafs of cheese (www.LoafLoveTour.com)
And...our plan is working! With lots of learning along the way, our new market launch model is now being applied to other Tillamook target markets. Stop by to learn how an integrated digital launch plan helped us develop deeper relationships with cheese-lovin' Texans (and perhaps nibble on some tasty cheese)! #howdychz
View official listing on sxsw.com
Speakers
avatar for Gillian Kennedy

Gillian Kennedy

Online Marketing ManagerTillamook CheeseGillian is the Online Marketing Manager for Tillamook Cheese, which has to be one of the most fun jobs in the world. She gets to talk and think about cheese all day. How great is that?


Monday March 11, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

11:00am CDT

The Art of the Acquisition: How to Sell a Startup
For whatever reason, you've decided that the time is right for your startup company to exit. You're looking to be acquired, but you have no idea where to start. After all, there's hardly any material online for how to successfully sell your startup or negotiate with potential acquires.
This session will demystify startup M&A and provide you with an actionable game plan to position your startup for acquisition and negotiate a sale. We'll get our hands dirty with the mechanics of everything from how to identify and build relationships with strategic acquirers to how to negotiate the most favorable earn out terms once you have an offer.
They say that startups aren't sold, they're bought. But getting bought doesn't just magically happen, and luck favors the prepared. This session will give you all the tools needed to formulate your startup's exit strategy and action plan.
View official listing on sxsw.com
Monday March 11, 2013 11:00am - 12:00pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

11:00am CDT

The Future of Game Democratization
Unity Technologies CEO David Helgason will provide first-hand insight into the state of game democratization today.
With his mission to level the playing field for all game developers, Helgason will discuss the current state of the democratization in the Unity game development platform, the rise of crowdsourcing, and what still needs to happen for a truly democratized game industry. He will explore the quest for AAA development for all and the part Unity 4 will play in this, as well as the work toward distribution on underutilized and emerging platforms where every game developer should have equal footing, including IPTV, set-top boxes like Roku and Ouya, and more. Finally, he will discuss what games really mean to industries today, both those in tech and those in traditional industries, and if gamification should still be considered a dirty word.
View official listing on sxsw.com
Speakers
avatar for David Helgason

David Helgason

CEOUnity TechnologiesDavid Helgason is CEO and co-founder of Unity Technologies, Inc. Helgason passionately leads the company each day by distilling the essence of Unity Technologies throughout every department and sparking the creative process for further growth.


Monday March 11, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

11:00am CDT

The Mashable Variety Show
The Internet has grown exponentially throughout the years. It has gone from a place that no one understood to a world that no one can take their eyes off of. The Internet has evolved from a place to get your news, pay your bills, go shopping or catch up with old friends to the greatest community that anyone has ever been a part of.
Pete Cashmore, Founder and CEO of Mashable, will explore this revolution and what it means. He will explore how the world has grown and change due to the constant re-invention of the Internet through how marketing strategies have evolved, how news delivery has moved from your doorstep to your newsfeed, and how the Internet itself has gotten the world to reconnect through images, stories and sometimes, cats! Have your cameras ready for surprises and special guests!
View official listing on sxsw.com
Speakers
avatar for Pete Cashmore

Pete Cashmore

Founder & CEOMashable

Monday March 11, 2013 11:00am - 12:00pm CDT
Long Center, Dell Hall
  Interactive, Panel

11:00am CDT

The Next Frontier for Digital Health
Digital technology is transforming how we connect and self-soothe our body in amazing ways starting first with the core of our system, the brain.
The emergence of brainwave-enabled products that share feedback on your brain activity to improve your overall health and wellness is the next wave in how we monitor and improve our health at home. Beginning with the convergence of mobile, neuro-technology and gamification, there is an entirely new set of technologies and devices about to come onto the market that will have a lasting effect on the future of digital health electronics.
During this solo discussion, Ariel Garten will share future opportunities for thought-controlled technology over the next 5, 10 and 15 years enabling people to interact with, monitor and improve their own brain activity.
View official listing on sxsw.com

Monday March 11, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

11:00am CDT

Transportation Apps and the Sharing Economy
The rise of smartphone technology is poised to change the way people get around. With the sharing economy already altering consumers' views on ownership, the demand for safe, convenient, and affordable transportation has never been higher. As companies develop new technologies and business models to meet this demand, they are running headfirst into regulations and laws that are often at odds with these new approaches. What is the future of transportation technology and how do cities best prepare for and take advantage of these new methods for getting around?
View official listing on sxsw.com
Speakers
JK

Joseph Kopser

CEORideScout

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

11:00am CDT

Wastelander Panda: Story Worlds & Online Strategy
You’re a group of filmmakers in your 20s and want to make a live-action series about the last panda in a post-apocalyptic Wasteland. In your small Australian city, there’s no way this will be funded, but you know your audience exists. What do you do? Turn to the internet.
Our panel is a case study of Wastelander Panda from its beginnings as a 3-minute trailer to the release of 3 funded episodes & an interactive website that expands the world of the Wasteland.
We share our successes and pitfalls, including creating an extensive narrative through bisociation; using statistics & audience analysis to fund the project; & how our no-budget launch strategy propelled the trailer to 100,000 views in three days.
We also screen an episode & preview the website in our exclusive SXSW premiere.
View official listing on sxsw.com
Speakers
avatar for Victoria Cocks

Victoria Cocks

Writer/DirEpic FilmsVictoria is the Writer/Director of Wastelander Panda, an online series about the last panda in a post-apocalyptic Wasteland.
avatar for Ella Macintyre

Ella Macintyre

Prod Mktg/DistributionEpic FilmsElla is the Producer of Marketing and Distribution of Wastelander Panda, a post-apocalyptic Drama series that follows Arcayus, the last remaining panda of the Wasteland. She will be presenting the Digital Domain panel "Wastelander Panda: Story Worlds... Read More →
avatar for Kirsty Stark

Kirsty Stark

ProducerEpic FilmsKirsty is the Producer of Wastelander Panda, a post-apocalyptic Drama series that tells the tale of Arcayus, the last remaining panda of the Wasteland. She will be presenting the panel "Wastelander Panda: Story Worlds & Online Strategy" alongside Writer/Director... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

12:30pm CDT

A Challenge from the President: 1M STEM Innovators
Last year, only 45 African American students took the Computer Science AP exam in California, a state known for being a hub of innovation. Hear from the White House and Level Playing Field Institute about innovative ways people are broadening the talent base in the technology industry and how you or your company can participate.
The President is committed to encouraging the entrepreneurial spirit in our country, starting with setting a goal of 1 million additional Science Technology Engineering Math (STEM) graduates over the next decade. Diversity has been one of the greatest strengths of our nation; for the U.S. to remain competitive globally we must broaden the talent base in the technology industry.
That’s why the White House has issued a call to tech innovators to work together to ensure that all youth have the opportunity to participate in the technology sector, particularly those from underserved and historically underrepresented communities including women and girls.
View official listing on sxsw.com
Speakers
avatar for Nicole Sanchez

Nicole Sanchez

Managing PartnerKapor Center for Social ImpactNicole is a serial social entrepreneur, having founded several organizations focused on justice issues involving marginalized and under-represented populations.

Monday March 11, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

12:30pm CDT

A Robot in Your Pocket: AI Powered Applications
Through advances in artificial intelligence and data science, Web sites and apps are evolving. There is a new breed of “robot” applications focused entirely on working on our behalf. Search robots like Siri turn mobile devices into our personal assistants. Location apps like Foursquare, Radar and Highlight alert us to interesting people and places around us. Customization tools get to know us based on the things we read about, listen to and share, personalizing our online experience to bring the content we want to see on any website or app right to the top. While the tools of today allow us to work less, the robots of the future will eliminate much of the work in the first place. Come hear from a panel of experts that will talk about the robots of tomorrow. Imagine the applications in fields like education, health care or personal finance (wouldn’t you love a robot that does your taxes?). As the Internet starts to work for us, it will enrich our lives in ways we can’t even imagine.
View official listing on sxsw.com
Speakers
avatar for Jeff Bonforte
avatar for Amit Kapur

Amit Kapur

CEOGravityAmit Kapur is the CEO of Gravity, a technology company that is building the Internet’s Interest Graph to provide consumers with highly personalized Web experiences. Gravity has spent the past three years working with top publishers, including CNNMoney and TechCrunch, to... Read More →

Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

12:30pm CDT

Behind the Iron Curtain
For almost 50 years a sizable part of the world, the eastern half of the European continent, was sealed away behind the Iron Curtain. Spies, nukes, torture and secrecy were staples of the Hollywood Cold War movies, but what exactly went on there?
When the communism was banished in 1989, everyone was happy to forget these dark times and embrace freedom. Now, 20 years later, former eastern countries are making a name for themselves as purveyors of some of the best coding talent around world and some of the freshest startup ideas.
This is the 'transition generation', people rooted in the communist past that grew into an open world and future.
For the western world the past two decades, including the internet revolution, were radical enough; for Eastern Europeans, whom experienced life without freedom of speech, travel or religion and in some places without things as basic as food or electricity, the past 23 years feel like eons.
View official listing on sxsw.com
Speakers
avatar for Alec Andronikov

Alec Andronikov

Limited PartnerEniac VenturesAlec is a serial entrepreneur helping realize the future of scalable digital technologies. Previously, Alec was the CEO and founder of MoVoxx, a leading mobile advertising company. MoVoxx was acquired by Adenyo, resulting in an acquisition by Motricity... Read More →
avatar for Mike Butcher

Mike Butcher

European EditorTechCrunchMike Butcher is the European Editor of TechCrunch, co-founder of the TechHub network and advisor to the Mayor of London on digital. A former grunge rock drummer, Mike has since written for newspapers and magazines including The Financial Times, The Guardian... Read More →
avatar for Maria Constantinescu

Maria Constantinescu

Co-founder CEOCurious Quests Ltd aka SlickFlickBorn and raised in Romania, Maria moved to the New York to attend law school at Columbia University where she specialized in intellectual property. Her career in the US and UK has focused on media, film and technology (Pennie Edmonds... Read More →
avatar for Bogdan Iordache

Bogdan Iordache

CEOHow to WebTech entrepreneur, geek, Star Trek fan. Co-founder and organizer of the How to Web Conference, one of the biggest tech conferences in Eastern Europe. Founder of Conectoo (email marketing service), co-founder of Stagii pe Bune (IT&C student internship program). Going for... Read More →

Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

12:30pm CDT

Black Twitter Activism, Bigger Than Hip Hop
In the late 1980s, Public Enemy rapper and Internet aficionado Chuck D famously remarked that hip hop was like the “black CNN,” speaking on the “lower frequencies” cited in Ralph Ellison’s "Invisible Man" about issues in African-American communities like the War on Drugs, sex and relationships, poverty and police brutality. As social media has become the default medium for gathering and disseminating information, Twitter posts provide the steady bass beat that continues to inform on similar topics, but with more portability and immediacy than ever before. This panel will examine how so-called “Black Twitter” exchanges news (like the Trayvon Martin case as a recent example) and uses it to mobilize political dialogue and direct action, and how information professionals--like librarians, journalists, and educators--can guide users toward responsible practices that respect the unique coding and cultural perspectives of black and other minority communities.
View official listing on sxsw.com
Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

12:30pm CDT

Creating & Keeping a Kickass Photo Community
Photography is the bread and butter of content. Connecting photographers with a community of other photographers has become one of the most valuable and interesting communities on the web over the past 7 years. Sharing methods, curation and creating safe spaces for conversation are more and more important. In this Dual, Flickr and Lomography will discuss what they've done, and where they're headed next.
This special session is part of PhotoCamp at SXSW Create.
View official listing on sxsw.com
Speakers
avatar for Christopher Berry

Christopher Berry

Front End EngineerFlickrI have been a front end engineer at Flickr for over 2 years. I got my start in web development building sites for local companies around Phoenix, Arizona and then moved to San Francisco 7 years ago. While in San Francisco, I worked for various design agencies... Read More →
avatar for Alexandra Klasinski

Alexandra Klasinski

Chief Online USLomographyAlexandra is a Cupertino born, NYC resident that manages the Online Department and Customer Service at Lomography in the US. She also runs the sales, strategy, marketing, brand partnerships and business development. She pickles things, eats like a fat 12 year... Read More →

Monday March 11, 2013 12:30pm - 1:30pm CDT
SXSW Create, Create Meet Up Tent
  Interactive, Panel

12:30pm CDT

Creator vs. Audience: Next Chapter in Storytelling
The emergence of incredibly strong and meaningful social relationships being formed by a community through a collective elaboration of meaning, especially when it's related to the pop culture arts and creative collaboration of the arts themselves, is the little foreseen positive development for social good as the web enters a more thoughtful evolution. 50 Shades of Grey began as Twilight fan fiction -- the positive responses from readers guided E.L. James rewrites into a bestselling series. ME3 creators faced backlash from fans when the narrative conclusion did not satisfy longtime players. As the line between production and consumption blurs into a new paradigm, with fans investing themselves in plot lines and characters, it’s increasingly important to strike a balance of maintaining a creative vision while monitoring and utilizing consumers’ guidance to ensure a project’s success.
View official listing on sxsw.com
Speakers
RM

Ron Martino

Editor & Producer, deviantART NetworkDeviantArt
avatar for Angelo Sotira

Angelo Sotira

Co-founder & CEODeviantArtAngelo is the Co-founder and CEO of deviantART, the world’s largest online community for artists and art enthusiasts. In 2000, at only 19 years old, Angelo co-founded deviantART as the ultimate destination online for digital artists to share “skins... Read More →


Monday March 11, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Austin
  Interactive, Panel

12:30pm CDT

Curation + Crowdsourcing + Creation = Love
Susan Gregg Koger, co-founder and chief creative officer of ModCloth.com, launched her online boutique with limited resources--a college dorm room full of vintage wares and a keen eye for retro aesthetics that's made the site popular among vintage lovers. Since then, the business has grown rapidly by expanding its loyal fan base. Much of this growth can be credited to high levels of community engagement. With ModCloth’s popular Be the Buyer program, fans can vote designs into production--a seamless marriage of curation, followed by creation vetted by crowdsourcing. ModCloth’s Make the Cut Contest asks participants to submit design sketches with the chance to have these designs produced and sold, with finalists hand-picked by Susan. Susan will speak to the challenges and exciting opportunities presented in this new climate of community collaboration, in addition to discussing how to leverage crowdsourcing not as a buzzword, but by infusing it into the DNA of a business.
View official listing on sxsw.com
Speakers
avatar for Kerry Cooper

Kerry Cooper

COOModClothKerry is the Chief Operating Officer and Chief Marketing Officer at ModCloth, an innovative online retailer of indie fashion and décor. In her role, Kerry helps guide marketing, buying, planning, fulfillment, and customer care. Kerry joined ModCloth at the end of November... Read More →
avatar for Susan Gregg Koger

Susan Gregg Koger

CCOModClothSusan Gregg Koger, co-founder and chief creative officer of ModCloth.com, launched her online boutique with limited resources — a college dorm room full of vintage wares and a keen eye for retro aesthetics that's made the site popular among vintage lovers. Since then... Read More →


Monday March 11, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

12:30pm CDT

Damn the Man! Disrupting Regulated Industries
As if building a successful company from scratch wasn't hard enough, tech startups in certain industries are facing an additional hurdle: government regulation. From product design to launch strategy, pricing to fundraising, regulations pose challenges in every aspect of the startup lifecycle. We’ll explore success stories from entrepreneurs in some of the most regulated industries (ie. Health, Finance, Energy, and Transportation) to understand better how to navigate this tricky landscape and position your startup or your portfolio companies for success.
View official listing on sxsw.com
Speakers
avatar for Ryan Graves

Ryan Graves

Global VP OperationsUber
avatar for Joshua Reich

Joshua Reich

Co-Founder, CEOSimple
avatar for Dana Rosenberg

Dana Rosenberg

Business DevRock HealthDana manages strategic partnerships and sponsorships across the Rock Health incubator, events and research. Prior to Rock Health, Dana led user acquisition, engagement, marketing and PR at HealthTap and was a consultant at Easton Associates, a boutique healthcare... Read More →
ST

Stephanie Tilenius

Entrepreneur in ResidenceKleiner Perkins Caufield & Byers

Monday March 11, 2013 12:30pm - 1:30pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

12:30pm CDT

Digital Drama: Growing Up in the Age of Facebook
The rise of social media and mobile technology has forever altered the social landscape teenagers navigate. It hasn’t necessarily made kids meaner, or bullying more prevalent, but it has changed how they learn skills like empathy, introduced new ideas about privacy, and pushed them to cultivate online personas that are sometimes brasher than their real-world selves. Social media also give teenagers the chance to connect to people they might not otherwise meet—an especial boon for some gay kids and other minorities. Research shows that as teenagers figure out how to deal with online drama, they’re often reluctant to turn to parents and teachers, who may not necessarily know how to help them. Studies also show that girls and boys spend time differently online, with distinct benefits and risks. This panel will explore how the Facebook generation differs from the ones that come before it, and how parents, educators, and policy makers can help, rather than hinder, their development.
View official listing on sxsw.com
Speakers
avatar for Emily Bazelon

Emily Bazelon

Sr EditorSlate.comEmily Bazelon is the author of Sticks and Stones, a book about bullying to be published in February by Random House. She is also a senior editor at Slate, a contributing writer at the New York Times Magazine, and the Truman Capote Fellow for Creative Writing and... Read More →
avatar for Danah Boyd

Danah Boyd

Principal ResearcherMicrosoft ResearchDr. danah boyd is a Senior Researcher at Microsoft Research, a Research Assistant Professor in Media, Culture, and Communication at New York University, a Fellow at Harvard's Berkman Center for Internet and Society, a Research Fellow of the Born... Read More →
avatar for Bill Keller

Bill Keller

Exec EditorThe New York TimesBill Keller is an Op-Ed columnist for The New York Times and writes for The New York Times Magazine. His column appears on alternate Mondays.
avatar for Jason Rzepka

Jason Rzepka

SVP, Public AffairsMTV


Monday March 11, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

12:30pm CDT

Do Good Work & Everything Else Happens
Hello Design has been in the digital trenches for over a decade, and from there we've grown to admire great design and how it impacts the world we live in. We'll take designers' questions and challenges, and pair them with principles and philosophies from work at brands like Herman Miller, simplehuman and more, to pull back the curtain on how we can collectively push for better design. We'll assess where good design comes from, and the level of risk in not innovating versus taking chances. Sometimes it's a battle against a committee and sometimes it's a battle against ourselves. Get an inside look at what makes design powerful, and help us establish the mindset that “good enough is never enough." Together we'll learn from our quest to be braver businesses that can change the course of our industry, and you'll go home with the right tools to be a better designer.
View official listing on sxsw.com
Speakers
avatar for David Lai

David Lai

CEO/Creative DirHello DesignDavid co-founded Hello with the simple goal to create quality work for diverse clients. With over 15 years of experience, David provides strategic and creative leadership for the agency. Clients include Herman Miller, Tillamook, Nike, USA Network, MoMA... Read More →


Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

12:30pm CDT

Hardware Hacking: From DIY to Revenue
Everyone talks about software, so this panel will look at how to launch a HARDWARE company. Conventional wisdom is that hardware is hard, but there's a growing community of makers turning their ideas into businesses, and a proliferation of resources to help them do it. Panel experts will discuss their experience at each step of the process, from initial idea to fundraising to taking the product to market.
View official listing on sxsw.com
Speakers
avatar for Renee DiResta

Renee DiResta

AssocOATVAssociate @ OATV, Maker, former trader. I think about inefficient markets, apps that solve problems, and what to cook for dinner.
avatar for Rachel Kalmar

Rachel Kalmar

Data ScientistMisfit WearablesRachel is a data scientist at Misfit Wearables, where she wrangles noisy data and tries to quantify anything and everything she can. A Stanford neuroscience PhD, she's spent over a decade using data to explain, predict and influence behavior. She is active... Read More →
DL

David Lang

Co-FounderOpenROV
avatar for Nick Pinkston

Nick Pinkston

FounderPlethoraNick is the founder of Plethora - a rapid manufacturing service that empowers engineers by directly integrating design tools with flexible manufacturing.

Monday March 11, 2013 12:30pm - 1:30pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

12:30pm CDT

Journey from Feature Film to Internet Fiction
When Danish Film Producer Vibeke Windelov (Lars von Trier, Susanne Bier) and producing partner Stinna Lassen joined Cloud Chamber, an online fiction mystery, they had no idea of the journey they were embarking on.
The project is the first of its kind in Denmark, the two producers had to break down many doors and barriers in film and gaming to work in a field that neither industry - and nor financiers - called theirs.
They will talk about what it's like to get the game and film industry to not only talk but collaborate, about making a switch from producing blockbusters for Oscar-winning directors to venturing into fields without any obvious financiers and in Lassen's case, to come straight out of film school and meet an entirely different reality from what any kind of education can prepare you for.
View official listing on sxsw.com
Speakers
avatar for Christian Fonnesbech

Christian Fonnesbech

Investigate NorthChristian Fonnesbech is an Internet director, currently finishing up Cloud Chamber for launch this spring.
avatar for Stinna Lassen

Stinna Lassen

ProducerInvestigate North And Windelov/LassenStinna Lassen is founder of and producer at Windelov/Lassen and Investigate North, both of which she founded with renowned international producer Vibeke Windeløv (Lars von Trier, Susanne Bier). She has been in the film industry for nearly... Read More →

Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

12:30pm CDT

Miku: The Open-Source Girl Who Conquered the World
Five years. A dozen social media platforms. Hundreds of producers and artists. Thousands of songs and videos. Millions of fans and billions of views. This is the ecosystem that gave rise to Hatsune Miku, the global singing idol that started as a voice synthesizing software in Japan and evolved into a peer-production phenomenon. This panel will critically examine Miku’s open-source culture to see how social media, networked creativity, and massive collaboration produced one of the most complex music franchises in the world.
We will investigate Miku’s networked social media community; how Crypton Future Media reacted to massive peer production; interviews with musical and media producers; bypassing copyright to architect a free media ecosystem while fostering support for artists; successes and challenges from collaborating with a handful of companies alongside thousands of individuals; and the plans behind producing numerous international sold-out concerts with a holographic singer.
View official listing on sxsw.com
Speakers
avatar for Hiroyuki Itoh

Hiroyuki Itoh

CEOCrypton Future MediaCrypton Future Media, Inc. (HQ: Sapporo, Hokkaido; CEO: Hiroyuki Itoh) has been handling software sound source since 1995, and is the developer of Character Vocal Series 01: Hatsune Miku, which was released in 2007.
avatar for Tara Knight

Tara Knight

Professor, Digital ArtistUniversity of California San DiegoTara Knight is a filmmaker, animator, and projection designer for theater and dance. She is currently directing Mikumentary, a series of short documentary films about the worldwide Hatsune Miku phenomenon.
avatar for Kanae Muraki

Kanae Muraki

US/EU MktgCrypton Future Meida IncKanae Muraki Director of Global Development at Crypton Future Media, Inc. While in school, she joined Crypton and developed several social music web services. Currently, she is in charge of US/EU development of Hatsune Miku, and also working with... Read More →

Monday March 11, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

12:30pm CDT

Mobile Phones & eFuel Vouchers to Save Mothers
The majority of births in many parts of the world occur at home without access to skilled attendants, lifesaving medicines or emergency obstetric care, increasing preventable neonatal and maternal deaths. Nevertheless, many women are reluctant to labor at health centers due to the cost and poor availability of local transportation to referral hospitals. A recent study in rural Uganda tripled the number of institutional deliveries by addressing this transportation challenge through paper vouchers . Unfortunately, paper vouchers require prohibitive administrative costs and lead to fraud and counterfeiting. We apply a simple technological innovation to overcome these problems, develop a novel reimbursement tool and strengthen existing community infrastructure.
Innovation: We describe a fully automated maternity “ambulance” system using an automated mobile phone platform and petrol vouchers, that is immune to fraud and needs little training or new infrastructure.
View official listing on sxsw.com
Speakers
avatar for Peter Klatsky

Peter Klatsky

PhysicianMontefiore Medical Ctr- Albert Einstein Medical School

Monday March 11, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

12:30pm CDT

OAuth 2 for Identity & Data Access
OAuth 2 is the latest version of the OAuth standard-- unlocking authorized access to user data from dozens of different APIs like YouTube, Google Apps and Facebook in a way that's easier than ever for developers. OAuth 2 can now be used via OpenID Connect to allow users to easily login and sign up with apps faster, with less developer effort.
This session will cover how web and mobile applications can take advantage of this technology to improve the experience and security of user accounts.
View official listing on sxsw.com
Speakers
avatar for Ryan Boyd

Ryan Boyd

Developer AdvocateGoogleGeek and Developer Advocate on the Google Cloud Platform. Lover of dogs and wine. Intermittent adventurer. Author of "Getting Started with OAuth 2.0," published by O'Reilly.

Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

12:30pm CDT

Ok, Women Can't Have It All, but Maybe No One Can
Anne-Marie Slaughter writes an open letter stating she never felt she could manage her job and have a healthy family life. Marissa Mayer becomes CEO of Yahoo! and announces she's pregnant and working through maternity leave. Sheryl Sandberg gains attention with a somewhat contradictory suggestion that women need to step up, not take no for an answer, and work harder.
Work-life balance has been a major topic of discussion recently, but the focus has been primarily on women.
However, there's been little talk about the general culture in the start-up/technology/Silicon Valley-ish spaces, where people swear you only need two hours of sleep a night, that you’re supposed to feel burnt out or you aren’t working hard enough.
It's become a competition, and an unhealthy one. But it's unhealthy for everyone, man or woman. Is it that everyone doesn't understand or accept the value of work-life balance?
Do we need to change this perception of how to be successful for everyone?
View official listing on sxsw.com
Speakers
avatar for Jesse Draper

Jesse Draper

CEO/HostValley Girl IncJesse Draper is creator and host of “The Valley Girl Show” and CEO of Valley Girl, Inc. She has produced and distributed over 200 interviews with some of the greatest minds in business, entertainment, government and technology including; Ted Turner, Mark... Read More →
avatar for Nicole Glaros

Nicole Glaros

Managing DirTechStars
CH

Caroline Howard

Sr EditorForbes

Monday March 11, 2013 12:30pm - 1:30pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

12:30pm CDT

Publishing Graphic Novels in the Kickstarter Era
Like artists in other fields, the creators of today’s comics and graphic novels face a lively new landscape of publishing and distribution. The internet, new software tools and an array of social media now equip maverick small publishers and self-publishing creators with an array of new options for building an audience. In conversation with the moderator Calvin Reid, Karl Stevens, award-wining cartoonist and creator of three self-published graphic novels and a forthcoming Kickstarter project, and Josh Frankel, founder of Zip comix and publisher of the new posthumous graphic memoir, Harvey Pekar’s Cleveland, survey the individual strategies they used to publish great comics. From the funding, acquisition and publication of Harvey Pekar’s Cleveland at Zip Comics, to the creation, production and fundraising skills needed for a self-publisher like Stevens, our panel will offer a detailed and entertaining survey on two unique views on publishing graphic novels in the Kickstarter era.
View official listing on sxsw.com
Speakers
JB

Joyce Brabner

Artist/EditorHarvey Pekar Estate (Zip Comics)
avatar for Josh Frankel

Josh Frankel

publisherZip ComixHi there my name is Josh Frankel and I am the Publisher of Zip Comix. Now I could tell you all about myself and my love of pizza, comics and the time I fought a dwarf. However instead lets talk about my company Zip Comix. Zip was founded in 2009 to put out my own... Read More →
avatar for Calvin Reid

Calvin Reid

Sr News EditorPublishers WeeklyI'm the senior news editor of Publishers Weekly, the trade news journal of the book publishing industry, and coeditor of PW Comics World, PW's monthly newsletter and online site for comics and graphic novel news. I was instrumental in launching reviews... Read More →
avatar for Karl Stevens

Karl Stevens

cartoonistKarl Stevens ArtKarl Stevens is a graphic novelist and painter. His first book, Guilty, was published in 2004 with a grant from the Xeric Foundation. He is also the author of Whatever (2008) and The Lodger (2010). His comic strips have appeared since 2005 in the alternative... Read More →


Monday March 11, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

12:30pm CDT

Scott McNealy: From Sun to Startup
Scott McNealy is willing and interested in talking about Education, privacy, social media, and entrepreneurship. He wants to incorporate event management and the powerful tool of a one to many conversation (Wayin). The idea of making this an interactive speech with the technologies of Twitpolls.com and Wayin.com will set his speech apart. There is no one who knows these topics better than himself, as he he has worked in the industry for 30+ years. His expertise and innovation is inspiring to all. "The network is the computer".
View official listing on sxsw.com
Speakers
avatar for Scott McNealy

Scott McNealy

Co-FounderWayinScott McNealy co-founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years. During his tenure, McNealy transformed Sun from a Silicon Valley start-up to a leading provider of network computing.

Monday March 11, 2013 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon C
  Interactive, Panel

12:30pm CDT

Shaping UX When Users Are at the Wheel
Peer-to-peer marketplaces for offline services face a big UX challenge: users' experiences depend on other users, not just the company. But these platforms still live or die on the quality of the experiences they deliver — so how can they shape that? Two fast-growing peer-to-peer transportation marketplaces offer compelling case studies. John Zimmer is Co-Founder and COO of peer-to-peer ridesharing platforms Lyft and Zimride. Jeff Miller is Co-Founder and CEO at Wheelz, the peer-to-peer carsharing company partnered with Zipcar. They’ll dive into detail on how to build peer-to-peer transportation products that connect users seamlessly while consistently offering outstanding experiences on the ground and online.
View official listing on sxsw.com
Speakers
avatar for John Zimmer

John Zimmer

Co-Founder PresLyftJohn is the Co-Founder and President of Lyft, a mobile app for friendly, safe, affordable rides from local community drivers. John (luckily) left Lehman Brothers in early 2008, where he spent two years after graduating from Cornell University’s Hotel School. He... Read More →

Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

12:30pm CDT

Synthetic Brains, Facebook & the New Revolution
Will we ever understand complex human experiences such as consciousness or emotions? Will there ever be a way to build synthetic brains or brain-like computers? The brain is a network of billions of interconnected cells and recent technological advances allow us to study the brain as an integrated network, much like Facebook. If you wanted to understand the Facebook network, you would not study each and every member. Rather, you would study how connections between members translate into interactions. You would observe communities that spontaneously emerge and topics that cascade across the network like viruses spreading on the internet. One might think that biomedical science would be on the forefront of utilizing such technologies. Unfortunately, biomedical science is mostly entrenched in methods and process thinking from the 1800s and 1900s. We are on the cusp of a transformation in scientific thinking that will allow us to begin to truly understand the functioning human brain.
View official listing on sxsw.com
Speakers
avatar for Paul Laurienti

Paul Laurienti

ProfessorWake Forest University School of MedicineI am currently the Director of the Laboratory for Complex Brain Networks. We are an interdisciplinary group of scientists that believe it is necessary to study the brain as an integrated system. My passion is complexity and the study... Read More →


Monday March 11, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

12:30pm CDT

The London Teenage Coder Riot
Jon’s part of London was ransacked in 2011’s riots, so what did he do on the event’s anniversary? First thought: How do we teach the rioters a lesson? Instead, he answered a less obvious question: What lessons can marketers learn from rioters and vice versa? He gathered a youth engagement expert, a “learn to code in a day” company and a mobile app expert to create a social experiment. Pitch: Youth marketers team with “opportunity poor” young people to learn a new approach to marketing. It's all about gathering insights from the youth and using technology to provide them with a new experience. It involves newsjacking, agile development and creative prototyping. Coding school Decoded taught everyone to code and then app developers Smile Machine built and launched prototypes that answered a specific client brief related to a topic that was trending online. It will include a mini-documentary made exclusively for SXSW and a few surprises both good and bad. It was a code riot after all.
View official listing on sxsw.com
Speakers
avatar for Jon Burkhart

Jon Burkhart

Head of Social ContentReal-Time Content LabsJon Burkhart started the world’s first blog dedicated solely to real-time marketing in 2010 and co-authored (with Grant Hunter) a book on real-time marketing called Newsjacking: The Urgent Genius of Real-time Advertising published by Thames... Read More →
AG

Alexandra Goat

Client Services DirectorLivity
SH

Steve Henry

FounderDecoded

Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

12:30pm CDT

The Social Media Chef
Eddie Huang is one of the food world's brightest young stars, boldly redefining American identity for the 21st century as a writer, chef, entrepreneur and TV personality. Huang was born in the American South to FOB ("fresh off the boat") Taiwanese parents. After misadventures as an unlikely lawyer, street fashion designer, and stand-up comic, Eddie finally threw everything he loved into his own restaurant, Baohaus, the superhot East Village hangout. While other chefs have stayed in the kitchen, Eddie has become just as prolific outside of it, defining his own lane as an outspoken cultural commentator. His groundbreaking use of social media has garnered him a place on Zagat’s 30 Under 30 list and made him a must-follow on Twitter (@MrEddieHuang). Never one to shy away from controversy, he has a raw, uncut, wit to his voice that resonates with fans of his popular blog Fresh Off the Boat.
View official listing on sxsw.com
Speakers
avatar for Eddie Huang

Eddie Huang

Chef/OwnerBaohausEddie Huang is a chef and writer based in New York City. He is widely known as the chef and owner of BaoHaus, which has received critical acclaim and coverage from The New York Times, The New York Post, CNN, NBC, CBS, The Village Voice, Town & Country, XXL, The Source... Read More →

Monday March 11, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

12:30pm CDT

Time to Re-Boot: What Next for Podcasting?
Podcasting allows creators to directly connect with a global audience while avoiding the gatekeepers and bureaucracy of traditional broadcast media. But since iTunes’ native support for podcasting arrived back in 2005, it’s been claimed that independent development of the medium has atrophied.
The BBC has dropped the word “podcast” in favour of “download” because a majority of listeners still don’t know what a podcast is, while at the same time Audioboo founder Mark Rock calls podcasting “an old-fashioned approach to getting content on the internet."
Is podcasting being superseded by socially curated audio platforms like Soundcloud and AudioBoo? What advantages does podcasting hold over its older and younger rivals and how can producers harness the best aspects of both to become more powerful than ever?
An award winning BBC radio producer asks a transatlantic panel of podcasting hotshots if now's the time for a podcast re-boot.
View official listing on sxsw.com
Speakers
avatar for Colin Anderson

Colin Anderson

ProducerBBCColin Anderson is a staff producer in the BBC's Radio Comedy Department.
avatar for Roman Mars

Roman Mars

Producer99% InvisibleRoman Mars is the host and creator of 99% Invisible, a short radio show about architecture and design. The Season 3 fundraising campaign for 99% Invisible is currently the highest-funded journalism project in Kickstarter history. The campaign was widely considered... Read More →
JT

Jesse Thorn

Presenter / ProprietorMaximum Fun
avatar for Helen Zaltzman

Helen Zaltzman

HostAnswer Me ThisHelen Zaltzman is the co-host of Sony Award-winning independent comedy podcast Answer Me This!, which she has been making in her suburban London living room since January 2007.


Monday March 11, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

2:00pm CDT

Shooting for Impact: Online Doc Shorts Now
At a time when many are pursuing new approaches to storytelling that involve non-linear narratives, interactivity, and the influences of gaming, an unlikely but exciting format is attracting viewers and filmmakers alike: the online documentary short. Up close, intimate, and personal, documentary shorts on the web take audiences into lives of characters we might never otherwise meet; they stir the hearts and minds of viewers with an accessibility and immediacy that long form can never approach; they require no distributor or middle-man to make their way into the world.
So in this moment when traditional funding opportunities are receding, industry models of distribution are broken, and documentary filmmakers are as passionate as ever about their hardy form, online documentary shorts pose an interesting question: affordable, authentic, and highly impactful, might they be just what the doctor ordered, breathing new life into the form and giving doc filmmakers a second lease on life?
View official listing on sxsw.com
Speakers
avatar for Jeremy Boxer

Jeremy Boxer

Creative Dir, Film & VideoVimeoJeremy Boxer is Creative Director and Festival Director of the Vimeo Festival+Awards. He is splits his time between London and New York as he works on Vimeo’s creative and editorial strategies. Jeremy has been working the digital filmmaking world for... Read More →
avatar for Ted Hope

Ted Hope

CEOFandor/Double Hope FilmsA survey of Hope’s films-numbering close to seventy-includes many highlights of the last two decades. As generative as he is with movies, Ted is no less so in business; Ted co-founded and ran the 90′s production & sales powerhouse Good Machine, which... Read More →
avatar for Beth Levison

Beth Levison

Producer/DirectorBeth Levison (Producer/Director) is an Emmy and Peabody Award-winning independent producer/director based in New York City. She was the supervising producer of documentary shorts for Etsy.com, remains an Etsy advisor, and is now the producer of AWAKENING, a full-length... Read More →
avatar for Nirvan Mullick

Nirvan Mullick

Filmmaker Digital Strategist & Creative ConsultantCaine's ArcadeNirvan is an award winning filmmaker and social entrepreneur. His 11 minute short film "Caine's Arcade" became an viral phenomenon in April of 2012, launching a global movement of cardboard creativity in kids and classrooms... Read More →

Monday March 11, 2013 2:00pm - 3:30pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

3:30pm CDT

#DigitalDiplomacy: Sweden, Switzerland, UK & US
If Facebook were a country, it would be the third largest in the world. Social media encourages us to share real-time information with the greatest number of connections, which can inspire real-world action. Governments now realize how this is shaping the future of nations and diplomacy. From Facebook and Twitter to YouTube, Tumblr, Instagram, FourSquare, and beyond, how are foreign affairs departments adapting to this new digitally connected world? Moreover, how are embassies, consulates, and diplomats using social technologies for a new era of international relations? In this panel, the governments of Sweden, Switzerland, the United Kingdom, and the United States, will unite to share insights on how their federal departments are integrating these new technologies. From cultural diplomacy to foreign policy, hear how these governments are leveraging social media to digitally represent their nations to the world.
View official listing on sxsw.com
Speakers
avatar for Gabriella Augustsson

Gabriella Augustsson

Public Diplomacy Press & Communication CounselorEmbassy of Sweden
avatar for James Barbour

James Barbour

Press Secretary & Head of CommunicationsBritish EmbassyForeign policy and media professional. Mostly career Diplomat but with a few other strings to my bow - and always looking for new ones. Currently Press Secretary & Head of Comms at @UKinUSA; previously in London, Cape Town, Moscow... Read More →
avatar for Hillary Brandt

Hillary Brandt

DirectorDepartment of StateHilary is Director of the Office of Innovative Engagement in the Bureau of International Information Programs at the U.S Department of State, where she oversees the development and piloting of new technologies in support of the Department's public diplomacy... Read More →
avatar for Jennifer Charlton

Jennifer Charlton

Social Media Strategist, CommunicationsConsulate General of Switzerland in New YorkJennifer Charlton is the Communications Associate for the Consulate General of Switzerland in New York. She was hired in early 2012 to help launch a social media strategy for the Consulate, as part... Read More →
LG

Laura Gritz

Deputy Dir, Office of Innovative EngagementUS Department of State

Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

3:30pm CDT

Africa or Bust! Content, Monetization, Opportunity
A huge opportunity exists for content creators, service providers, brands, and media companies on the continent. In Africa, more people than ever have access to the internet, to the tune of 140 million, but this only represents 13% of the population. By 2020, internet penetration in Sub-Saharan Africa is expected to reach 24.7%, outpacing internet penetration rates across the globe and representing a virtually untapped market with unlimited potential. Africans are using their newly acquired connectivity to engage each other, launch tech starts, develop apps, create content and organize grassroots movements. From mobile money to “smart’ water pumps that send SMS messages when they need repair, Africans are using the web to solve local problems and diversify their economies. This panel will look at the growth, size and characteristics of Africa’s internet market, analyze country specific trends, discuss the content being produced, and outline opportunities for collaboration &investment.
View official listing on sxsw.com
Speakers
avatar for Matthew Dawes

Matthew Dawes

Founder & MDAll Amber
NJ

Nadeem Juma

ChairmanAIM Group
MK

Mark Kaigwa

PartnerAfrinnovator.com / Africandigitalart.com
FM

Fadzai Makanda

Biz Dev MgriROKO Partners
avatar for Ngozi Odita

Ngozi Odita

Founder / Creative DirectorSociety HAENgozi Odita is founder of Society HAE (SHAE) an online media site and production company that promotes emerging art and culture from a global perspective. Odita serves as SHAE’s Creative Director and Executive Producer. In the role of Creative... Read More →


Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

3:30pm CDT

B2B Social Marketing: Blazing New Trails
From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social media; they’re looking for information to make educated decisions – they want to talk to and hear from experts in social channels to guide these decisions. But for many companies, marketing rhetoric is still prioritized over valuable content. For some, the brand interaction ends with the sale, missing opportunities to interact with customers and move them from happy customers to brand advocates. In other words, some brands aren’t yet telling their story in a modern way. This session will show how three B2B brands are successfully tackling this opportunity, sharing takeaways for other brands, whether big or small, B2B or consumer. You’ll hear how they’ve changed processes and mindsets, creating competitive advantage and making a measurable impact on the bottom line.
View official listing on sxsw.com
Speakers
avatar for Jason Bartlett

Jason Bartlett

VP, Global Social MktgXerox CorporationResponsible for global social marketing practice at Xerox. Prior to that, managed global advertising at Xerox for 12 years. Lives and works in Connecticut.
avatar for Melissa Chanslor

Melissa Chanslor

DirText100Melissa Chanslor is an account director and digital strategist, focused on integration of social media with traditional communications and marketing efforts to meet business objectives. She consults clients across Text 100’s U.S. client base about social media strategy... Read More →
avatar for Jeanette Gibson

Jeanette Gibson

Sr. Director, Social & Digital MktgCisco Systems IncI lead the Social & Digital Marketing team at Cisco. Our group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com, social web sites and mobile. I'm proud to work with such a talented... Read More →
avatar for Jamie Grenney

Jamie Grenney

VP of Social Media & Online VideoSalesforce.com


Monday March 11, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

3:30pm CDT

Building a Better UX Résumé
The dreaded résumé. How can one love something meant to condense and cram a person’s life and career into a handful of pages? We as job hunters hate them because they never seem to sufficiently convey what we do or how we do it, and it’s usually the first impression any potential employer gets of us. Employers have a love/hate relationship with them because they do, at first, provide an apparently good abstraction of a potential hire, but it’s a thin veneer that quickly rubs away when they come face to face with an individual that barely seems to match up with that first impression.
A couple of years ago I experimented with treating my résumé as a UX project, applying user-centric principles and methodologies on myself in the hopes of landing a better job. In this session I'll go over the process that led me to my design, discuss 'user' reaction to the design, and outline some ideas that can help everybody build a better résumé, UX or otherwise.
View official listing on sxsw.com
Speakers
avatar for Mike Dunn

Mike Dunn

Exec Producer & Managing EditorGaming TrendMike Dunn is wearing two hats this year at SXSWi:

Monday March 11, 2013 3:30pm - 4:30pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

3:30pm CDT

Edison vs. Tesla & the Myth of the Lone Inventor
Tempers run hot in the tech community anytime you mention the names Thomas Edison and Nikola Tesla. At the dawn of the 20th century both men had incredibly accurate predictions for the future and each were talented inventors who helped build the high-tech world we know today. But, as the story now goes, Edison robbed Tesla of his inventions and made out like a bandit. This simplistic (and very fashionable) version of technology history hurts our ability to innovate in the year 2013 and beyond. Looking at everything from the light bulb to the iPad to the internet itself, BBC Future's Matt Novak explores the process of collaboratively building the future and why the myth of the sole inventor needs to die.
View official listing on sxsw.com
Monday March 11, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

3:30pm CDT

How AI Is Enhancing the User Experience
Artificial intelligence has been around for ages, but with the launch of widely dispersed AI technologies like Siri, AI is now fully a part of mainstream technology and for the first time, being used to improve how we interact with our favorites apps, sites and devices.
If you knew there was a 75% chance a user was going to need a task reminder, you could improve the quality of their experience by predicting what they’ll need ahead of time. That’s where AI comes into play – showing how technology can work for you.
Innovators in this space are starting to add AI as a new layer to the user experience, leveraging its power in various industries from banking to travel to task management.
During this panel, a group of AI experts will discuss new advances in how artificial intelligence is being used within user experience design, allowing technologists everywhere to create more intuitive user experiences and begin to change the way technology conforms to us.
View official listing on sxsw.com
Speakers
LG

Lauren Goode

Sr EditorAll Things D
avatar for Nadav Gur

Nadav Gur

Co-founder & CEOhttp://desti.comI am a serial entrepreneur and a mobile applications pioneer. I was the founder and CEO of WorldMate (acquired by Carlson Wagonlit), which I founded and led for over 10 years, growing it from an early mobile application leader to the world’s biggest... Read More →
avatar for Dror Oren

Dror Oren

Exec Dir, VenturesSRI InternationalDror Oren is an executive director in the SRI Ventures team at SRI International. In this role, Oren focuses on commercialization of technologies in information and computer sciences. He helps lead venture efforts from raw business concepts, through... Read More →
avatar for Raj Singh

Raj Singh

FoundTempo AI IncRaj Singh is a mobile industry veteran having worked across the space over the past 12 years. Raj is the Founder and CEO of venture-backed Tempo AI focused on developing a smart calendar. Tempo AI was spun-out of SRI (Stanford Research Institute) where Raj served... Read More →


Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

3:30pm CDT

How Minimalism Is Changing Entrepreneurship
People can earn a living doing what they love. We’ve all heard this before. But most people don’t realize they don’t need to earn as much money as they think to live contently. And with the fear-of-money obstacle out of the way, entrepreneurship becomes far more achievable—far realer.
Bestselling author Joshua Becker of Becoming Minimalist has teamed up with Bestselling authors Joshua Fields Millburn and Ryan Nicodemus of The Minimalists and Courtney Carver of Be More With Less to show people that they can live more meaningful lives while earning considerably less money. Their inspiration, personal stories, and practical application steps will inspire others to finally pursue their passions.
After all, you don’t have to live your life fed-up with your career; you needn’t be stressed out by the rat race. Using the principles of minimalism, you can pursue your dream, make less money, and live a more meaningful life at the same time.
View official listing on sxsw.com
Speakers
avatar for Joshua Becker

Joshua Becker

Writer/Editor/SpeakerBecoming MinimalistBlogger at Becoming Minimalist. Inspiring others to find more life by owning less. Author of Simplify and Living With Less.
avatar for Courtney Carver

Courtney Carver

Writer, Consultant, SpeakerCourtney Carver LLCI love working with people who want to do work they love.
avatar for Joshua Fields Millburn

Joshua Fields Millburn

Author, SpeakerThe Minimalists LLCJoshua Fields Millburn is the bestselling author of eight books. He left his corporate career at age 30 to become a full-time author and writing instructor. His essays at TheMinimalists.com, where he writes about living a meaningful life with less... Read More →
avatar for Ryan Nicodemus

Ryan Nicodemus

Mentor/Author/SpeakerThe MinimalistsAuthor, public speaker, mentor,


Monday March 11, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

3:30pm CDT

How Shared Experiences Enable Global Understanding
Technology is changing the world and enabling people from anywhere to connect and share experiences that create wonder and inspire. Skype’s social good initiative, Skype in the classroom (SITC), is an example of how technology that connects can enable world change - connecting over 30,000 educators from more than 190 countries with other students and guest speakers from around the world for shared learning experiences. One of the first organizations that began using this platform to connect with teachers and students was Peace One Day, a global non-profit dedicated to reducing violence and conflict. In this session Andrew Schmidt, Skype Head of Social Good and Jeremy Gilley, Peace One Day Founder will discuss how their organizations partnered to increase awareness about the need for global tolerance and understanding among young people. They will discuss the technological and logistical challenges they've faced and challenge the audience to think of new ways to bridge the divide.
View official listing on sxsw.com
Speakers
avatar for Jeremy Gilley

Jeremy Gilley

FounderPeace One Day

Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

3:30pm CDT

Let Conscience Be Your Guide: Moral Design
Someone recently said, "All good design is moral design, and only moral design can ever be good."
As designers we spend our time thinking about things like usefulness, desirability, learnability, or gamification, and are rarely allowed to go up to that highest level and question the moral value of our designs. Questions like, what do our designs encourage in people? What view of the good life does our work encourage? Do our designs cause people to live better or become more human?
In this session we'll ask those questions. We'll start by looking at the implicit moral framework existent in popular digital products today, consider better moral frameworks, and talk about the implications. This talk will be equal parts philosophy and design; while it will be moral, it will contain no moralizing.
View official listing on sxsw.com
Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

3:30pm CDT

Media Management and the Creative Process
The way you store, tag and preserve your media is key to the long-term viability of your creative work. And while this is a technical process, it's also intrinsic to the creative process. If it's done well, good media management allows you to add structure to your work - whether its a complex single project, or a long-term body of smaller works.
Whether you are working in still photography, video or multimedia production, there are some universal principles that can guide your technical workflow in support of your creative processes. Peter Krogh helps you understand this tangle of interconnected processes, helping to bring clarity, order and efficiency to your media production.
This special session is part of PhotoCamp at SXSW Create.
View official listing on sxsw.com
Speakers
PK

Peter Krogh

Photographer AuthorPeter Krogh Photograpahy

Monday March 11, 2013 3:30pm - 4:30pm CDT
SXSW Create, Create Meet Up Tent
  Interactive, Panel

3:30pm CDT

MLB.com Hits Home Run with Cloud Collaboration
Have you ever thought about how that double play gets blasted to MLB headquarters in NYC, edited and buzzed back for instant replay on your TV and mobile device? MLB has worked for years to perfect the art of getting clips, highlights and real-time game footage up in a matter of minutes so fans can partake in a social TV experience and enjoy watching games on multiple devices. But how do they do it so quickly? Through the magic of cloud collaboration.
Staying on task could be frustrating using verbal communication and saving spreadsheets to network drives, but MLB.com tapped a cloud-based collaboration platform to automate processes and significantly reduce workload for communication and collaboration. The platform has allowed MLB.com to alleviate email inboxes and reduce bandwidth constraints, disparate files and broken conversations – which typically hinder the natural project collaboration and teamwork processes – and cut the publishing time from 20 minutes to just five minutes.
View official listing on sxsw.com
Speakers
avatar for Rob Boysko

Rob Boysko

Mgr, Multimedia PublishingMLB Advanced MediaRob is entering his eighth season at MLB Advanced Media(MLBAM). He currently serves as manager of Multimedia Publishing, overseeing the processing and placement of all video content on MLB.com and 30 club sites. In addition to this title... Read More →
avatar for Isaac Garcia

Isaac Garcia

Co-founder, CEOCentral DesktopAs co-founder and CEO of Central Desktop, Isaac oversees business strategy and sales for the company. Isaac has a proven record in both early-stage technology companies and enterprise sales and marketing. As a founding partner at Upgradebase, Isaac served... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

3:30pm CDT

One Million Strong: Social Media & the U.S. Army
How does the U.S. Army – an organization defined by structure and process – become a national leader in social media engagement, content distribution and online community management? Come hear from Army representatives in public affairs and recruiting about the Army’s strategy for creating compelling content and engaging with a community of more than 1 million across multiple company divisions. Whether it’s using social media to help recruit for the all-volunteer force, publishing the comprehensive online social media handbook annually or implementing robust editorial calendars, the Army’s approach to communicating with its fans and followers – both internal and external – offers valuable tips and tools for professionals across all industries. This presentation will specifically address community management on major social platforms including Facebook and Twitter, along with creative strategies for engaging fans with compelling content on sites like YouTube and Pinterest.
View official listing on sxsw.com
Speakers
avatar for Crystal Guerrero

Crystal Guerrero

Program Mgr Social/Online Strategic Media Outreach ProgramsUS ArmyCrystal Guerrero joined what was U.S. Army Accessions Command in August of 2008. Since, she has worked in Public Affairs in the Outreach/Events, Advertising and in the Digital Division where she became Program Manager... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

3:30pm CDT

Presenting Complex Information with Simplicity
Complex stories and information can often be difficult to explain. Presented poorly, they can come across as too dense or intimidating to understand. And that can leave you and your audience frustrated.
Join our panelists as they explore various digital and artistic approaches to simplifying complex data and subject matter while still conveying that information in an engaging way. Using examples from the healthcare and medical industry, they will demonstrate how technology, dynamic visuals and interaction design can take complicated information and present it in a dynamic and understandable manner. They will also discuss how design style and artistic vision can transform a topic as intimidating as anatomy and physiology into an approachable conversation with a fresh understanding of the topic.
This panel will help you rethink how you visualize your complex information and inspire you to consider new ways to tell your story.
View official listing on sxsw.com
Speakers
avatar for Tristen George

Tristen George

Creative Dir, DigitalAbelsonTaylorAs a Creative Director at AbelsonTaylor, I lead the creation of innovative digital experiences that deliver memorable, emotional, and intriguing marketing messages to consumer and physician audiences. Whether speaking to customers through websites... Read More →
avatar for Vanessa Ruiz

Vanessa Ruiz

Designer & CuratorStreet AnatomyAs a trained medical illustrator, Vanessa Ruiz encompasses the perfect balance of scientific analysis with creative execution. With over 5 years of experience crafting visual and user interface designs for the pharmaceutical/healthcare industry she... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Austin
  Interactive, Panel

3:30pm CDT

Puzzle Clubhouse: Secrets of Crowdsourcing
Puzzle Clubhouse is Schell Games' grand experiment in crowdsourced game development. In this talk, Jesse Schell will explain what his team has learned about voting, community management, and how to produce episodic video games with the players doing as much of the work as possible.
View official listing on sxsw.com
Monday March 11, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

3:30pm CDT

Sensor Technologies: The Future of Health?
Can you imagine a world in which all your physiologic parameters were measured, monitored, and managed in such a way that that you always maintained perfect health? That world may be just around the corner.
Doctors and nurses have long used sensors (of one sort or another) to diagnose and manage illness. In a few short years, however, sensors have become increasingly important in health care as the devices have become more sophisticated and less costly. The advent of real-time data capture and analysis applications is making these new sensors increasingly useful in a range of diseases like diabetes, asthma, and heart failure.
This panel will explore the impact of sensors and the almost unlimited potential to apply these technologies to improve the health of all mankind. If you're a technologist and you want to get into the health care field this is where you want to be.
View official listing on sxsw.com
Speakers
ED

Eric Dishman

Intel Fellow and General Manager of Health Strategy & SolutionsIntel
avatar for Lama Nachman

Lama Nachman

Principal EngineerIntel CorporationLama Nachman is a Principal Engineer in Intel Labs Interaction and Experience Research. Her current research is focused on creating contextually aware experiences that understand users through sensing and sense making and act on that context to help... Read More →
avatar for Jean-Luc Neptune

Jean-Luc Neptune

Sr VPHealth 2.0Jean-Luc (“JL”) Neptune, MD MBA is Senior Vice President at Health 2.0 and Director of the Health 2.0 Developer Challenge program. In this role JL is responsible for managing Health 2.0's innovation competition ("Challenge") program which includes a multi-million... Read More →
DP

DJ Patil

Data Scientist in ResidenceGreylock Partners
avatar for David Van Sickle

David Van Sickle

CEOReciprocal LabsDavid Van Sickle, PhD, is the co-founder and CEO of Asthmapolis, a Madison, WI based company that is pioneering effective new disease management solutions for asthma and chronic respiratory disease. Previously, Van Sickle was a Robert Wood Johnson Foundation Health... Read More →
avatar for Mark Winter

Mark Winter

Senior DirectorQualcomm Tricorder X Prize And Nokia Sensing X ChallengeMark Winter - Senior Director, Qualcomm Tricorder X PRIZE and Nokia Sensing X CHALLENGE

Monday March 11, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

3:30pm CDT

Sensoring the News: Detector-Driven Journalism
The vast majority of data journalism is based on data collected by the government. What if the government doesn't keep the data you need? What if that data is incomplete or questionable? A few journalists and curious citizens are developing inexpensive ways to gather their own useful data. Some are tapping into the maker movement's Internet of Things. Others are working to corral information from sensors in hundreds of smartphones. The goal? Better understand, report on and expose issues around pollution, noise, radiation, traffic and other detectable parts of our communities.
View official listing on sxsw.com
Speakers
avatar for Nadav Aharony

Nadav Aharony

Co-Founder & CEOBehavioNadav Aharony is co-founder and CEO at Behavio. He completed his Ph.D. at the MIT Media Lab, where he investigated the use of mobile phones as social and behavioral sensors, conducted one of the largest mobile data experiments done in academia, and initiated... Read More →
avatar for John Keefe

John Keefe

Sr Editor for Data NewsWNYC RadioJohn Keefe is the Senior Editor for Data News & Journalism Technology at WNYC, New York Public Radio. He is part of WNYC's Data News Team, which helps infuse the station's journalism with data reporting, maps, interactive applications and crowdsourcing... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

3:30pm CDT

Shut Up & Take My Money: LEGO Does Crowdsourcing
Come hear from the intrapreneurs with a web-startup mindset who opened the LEGO Group to solicit and deliver crowdsourced products. In 2011, LEGO opened its factory doors with LEGO CUUSOO, allowing fans to propose designs for new products and collect votes from their peers. The LEGO Minecraft proposal in late 2011 took the beta site (and the Internet) by storm and became a hit product of the summer.
But to LEGO fans with high expectations, something seemed rotten in Denmark. Transforming this crowdsourcing dream into reality was a lot harder than stacking a few bricks together. LEGO CUUSOO allowed acute demand to emerge overnight, and when it did, production resources in the traditional manufacturing company remained fixed and finite. The company learned pointed lessons about transforming fan concepts into real products under public scrutiny, and will share hard-learned best practices that will help you allow your fans to drive product innovation.
View official listing on sxsw.com
Speakers
avatar for Peter Espersen

Peter Espersen

Head of Online CommunitiesLEGO System A/SPeter Espersen head of Online Communities for the LEGO Group focusing on the 13+ age group. Peter spearhead’s online community and social media, when engaging teen and adult fans of LEGO, and works closely with a wide range of business units... Read More →
PS

Paal Smith-Meyer

Sr Dir New Business GroupLEGO System A/S


Monday March 11, 2013 3:30pm - 4:30pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

3:30pm CDT

The 94 Elements Project
There are 94 naturally occurring elements, from hydrogen to plutonium. Their stories reveal the intimate details of our lives, our relationships with our natural resources, and the patterns of our economies.
94 Elements is a global cross-media filmmaking project, producing a unique collection of human stories by award-winning filmmakers, developers, designers and the project's own community - a unique and playful combination of film, gameplay and interactive work exploring the endless ways the elements touch our daily lives.
The SXSW 94 Elements session will dig into the ideas behind the project, screen new films (including a world premiere for SXSW!), and preview new interactive work built around visualizing the data about how we use the elements.
View official listing on sxsw.com
Speakers
avatar for Graham Holt

Graham Holt

DirEl MysteriosoGraham Holt is one half of award-winning digital studio El Mysterioso. Before El Mys, Graham spent over a decade as a creative developer at a number of digital and marketing agencies. His extensive experience covers accessibility, information architecture, user experience... Read More →
avatar for Angus Keith

Angus Keith

DirEl Mysterioso
avatar for Mike Paterson

Mike Paterson

Project DirPFILMMike is an award-winning filmmaker and producer based in London. He began his career in broadcast fiction production at the BBC and Channel 4 in the UK before working in Asia and the former Soviet republic of Georgia as a journalist and educator. He returned to the... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

3:30pm CDT

The Making of a Meme
From Instagram to LOL Cats to Tumblr, few things on the Internet are more tempting than a picture with a sense of humor or a vintage filter. With more content sharing platforms available than ever before, the ability to share, manipulate and copy images without permission or credit has nearly become status quo. How can traditional photography survive in an Internet world? How can paid professional photographers or content creators get the credit they deserve for their work? When does an Internet meme become bigger than copyright? With a blend of traditional photography experts and Internet enthusiasts, this panel will discuss the development of one photography meme – Texts from Hillary — and how the worlds of the State Department, Time Magazine and Tumblr collided. The panel will also discuss how the culture of filtered photos, re-blogging and beyond can change how we tell visual stories.
View official listing on sxsw.com
Speakers
avatar for Stacy Lambe

Stacy Lambe

FreelancerBuzzFeedStacy Lambe joined BuzzFeed in May 2012 and was named the Managing Editor of the site's LGBT section. He currently is a freelance blogger. He joined BuzzFeed following the success of the Tumblr, "Texts From Hillary." The meme was listed among the best of 2012 by... Read More →
avatar for Kira Pollack

Kira Pollack

Dir of PhotographyTime MagazineKira Pollack is the Director of Photography at TIME and the executive producer of Red Border Films, TIME’s new documentary –film project. In October 2011, she was named the photo editor of the year at the Lucie Awards. Since Pollack joined TIME in... Read More →
avatar for Diana Walker

Diana Walker

PhotojournalistTIME IncPhotographer Diana Walker was a contract photographer for Time magazine for many years. She served as one of Time’s two White House photographers during the Reagan, Bush, and Clinton administrations. She covered the campaigns of Jimmy Carter, Walter Mondale... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

3:30pm CDT

Version Controlling the News. How We Can Archive.
In the age of constantly evolving news, newsrooms are confronted by the dilemma of how to archive their content for posterity. This is especially true in the case of breaking news as the stories change rapidly — both when the news media is right (such as the assassination of Osama Bin Laden) and wrong, such as when Congresswoman Gabrielle Giffords, was erroneously reported as dead,
One approach was born at a June 2012 weekend hackathon hosted by MIT Media Lab, NewsDiffs.org. It basically brings developer's version control, Git, to journalism.
Within its first month, NewsDiffs has since spread across the world — drawing interest and versions from Latin America, Africa and Europe. NewsDiffs.org was the subject of the New York Times public editor's column within its first month of existence.
Created by an MIT grad student and a former New York Times journalist, NewsDiffs provides a case study of how journalism and technology can learn from each other.
View official listing on sxsw.com
Speakers
avatar for Eric Price

Eric Price

Grad StudentMIT
MS

Margaret Sullivan

Public EditorThe New York Times

Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

3:30pm CDT

When Bad Names Happen to Good Startups
Dropped vowels. Extra Zs. Domains du jour. These common namehacks may seem unique to digital startups. But the challenge their owners face is one that’s been around since the days of Scotch-guzzling ad execs: Naming is hard.
Take it from us. We’re Scotch-guzzling ad execs.
In our indie agency’s 60 years of working on names for brands, products, campaigns, companies, nonprofits, condos, sports teams, apps, blogs, and startups, a lot has changed. But even more hasn’t.
We’ll go beyond the SEOs, URLs and TMs and talk about some of the less tangible (but arguably more important, and often overlooked) aspects of a successful brand name--one that fully captures your story, highlights your point of difference, and inspires a spark of desire in your target.
Or at least one that doesn’t suck.
View official listing on sxsw.com
Speakers
avatar for Gary Backaus

Gary Backaus

Chief Creative Officer, Principalarcher>malmo
avatar for Justin Dobbs

Justin Dobbs

Assoc Creative Dirarcher>malmo

Monday March 11, 2013 3:30pm - 4:30pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

3:30pm CDT

You Are Exposed - Current State of Online Security
This presentation will cover several pertinent topics regarding the state of online security, or lack thereof.
View official listing on sxsw.com
Speakers
avatar for Josh Alexander

Josh Alexander

CEOToopherIt's always ironic when the guy in charge of strategic vision wears glasses. Josh is Toopher's Co-Founder & CEO. Pair his deep and extensive background in strategy, security, and financial derivatives, and enough tech know-how to be dangerous, Josh keep Toopher rocketing... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

5:00pm CDT

Addicted to Mobile, the New Cigarette
In many ways, mobile is the new cigarette. Like a pack of Marlboro Reds, this powerful machine of cool fits in our pocket so it can always be activated. Just as smokers have no compunction about going up to someone with a cigarette and asking to bum a smoke, mobile users have created a sense of understanding among mobile device-clad peers. It comes from shared experience. Mobile is how we connect with each other and how we keep company with ourselves. It’s still true that a PC can do plenty of things that tablets and phones can’t, but it’s that mobile device that is always with us. Sure, it can be a crutch, yes it’s addictive – but it is also indicative of a major cultural change. Doug Grinspan of Say Media, in conversation with Jeremiah Zinn of Viacom, will explore the shrinking divide between screens (TV, desktop, tablet, mobile), noting how media consumption and commerce habits have changed.
View official listing on sxsw.com
Speakers
avatar for Doug Grinspan

Doug Grinspan

Global Mobile Sales DirSAY MediaWith more than 12 years of mobile experience, Doug has held a number of roles focused on strategy and innovation. At Say Media, Doug oversees mobile sales programming in North America, the UK and Australia. Prior to joining Say Media, Doug directed... Read More →
avatar for Jeremiah Zinn

Jeremiah Zinn

EVP Digital ProdViacomJeremiah Zinn is Executive Vice President of Digital Products for Viacom Media Networks (VMN). In his role, Zinn heads up the product team that manages the company’s digital platforms, tools and services with a focus on monetization and innovation. Zinn works... Read More →


Monday March 11, 2013 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

5:00pm CDT

Building New Experiences with Google Glass
By bringing technology closer, we can get it out of the way. This is what Glass does. It provides an experience to the user that's there when they want it, and unobtrusive when they don't. In doing so, Glass creates a new kind of computing that's more about people than it is about computers. In this session, we'll look at Glass in people's lives with emphasis on how to use the cloud API to build new experiences and bring people closer together. Sponsored by Google Project Glass.
View official listing on sxsw.com
Monday March 11, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

5:00pm CDT

Cocktail Reception Featuring Baratunde Thurston
Join Adobe and a special guest for a live perfomance that uniquely re-caps the days disucssions on the themes of "Marketing is BS" and "Social Media is Worthless". Then join us for a round cocktails (or two), and network with friends and colleagues. Sponsored by Adobe.
View official listing on sxsw.com
Speakers
avatar for Karl Isaac

Karl Isaac

Head of Brand StrategyAdobe
avatar for Baratunde Thurston

Baratunde Thurston

Co-Founder & CEOCultivated WitBaratunde is the co-founder of Cultivated Wit. He's also a comedian, author and former director of digital for The Onion. His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling... Read More →


Monday March 11, 2013 5:00pm - 6:00pm CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

5:00pm CDT

Confessions of a Community Moderator
Back by popular demand, we bring you Community Confessions. Double agent. First Responder. Cheerleader. They’re all fair descriptors of the now prevalent role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know there are incredible stories from those who have the rare opportunity to interact with both the brand and the customers. No matter how much they love their communities, moderators have their fair share of “I can’t believe this is happening” moments. All in real time. Returning for the second year, we’re here to confirm you are not alone. With moderators from Hard Rock, Betty Crocker and Jim Beam, we'll come together to share, commiserate and learn about the latest and greatest best practices in technology, fan management, governance and more from those representing a diverse array of brands. Come for the vent session; stay for the camaraderie and tips for staying sane.
View official listing on sxsw.com
Speakers
avatar for Chris Gokiert

Chris Gokiert

PresCritical MassWith Critical Mass for nearly a decade, Chris manages the operations of the company across our network of seven offices. His strategic leadership and dedication to client service have been instrumental in the launch of major multi-channel initiatives for Infiniti... Read More →
avatar for Lizz Kannenberg

Lizz Kannenberg

Dir Social MediaWalton IsaacsonLizz has been leading social media initiatives for clients ranging from CPG, spirits and automotive to award-winning musical acts since 2004. A content strategist by both training and experience, Lizz is a community engagement code-cracker and consumer... Read More →
avatar for Kim Matlock

Kim Matlock

Sr Dir Digital & Consumer Related MktgHard Rock Internationalwife, mom, girly geek, Starbucks chai lover, social media maven & gardener
avatar for Kristin Rupert

Kristin Rupert

Digital Content ProducerImaginationKristin is a Content Producer at Imagination. She manages clients’ online presence by developing and producing digital content throughout a myriad of online channels, and builds and grows their online communities. The fact that her role helps people... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

5:00pm CDT

Crash & Boon: Iceland, Women & Business Success
Four and a half years after the infamous banking crisis, Iceland's women entrepreneurs are thriving and creating new, globally facing companies. Many credit the crash for helping the Icelandic business community develop confidence in their own ideas and the strength to take a risk on themselves. In this session we'll learn what's unique about Icelandic women entrepreneurs and how their experiences can be applied to other communities of women business owners around the world. The session will focus on 4 areas of business where Icelandic women entrepreneurs are finding success: Mobile, eCommerce, Marketing and Education.
View official listing on sxsw.com
Speakers
avatar for Ingibjorg Greta Gisladottir

Ingibjorg Greta Gisladottir

Founder /CEOReykjavik Runway ltdReykjavik Runway is about creating business opportunities for Icelandic fashion designers. The Icelandic fashion scene is young but very creative and has a unique voice in the global market. Reykjavik Runway’s goal is to make Icelandic fashion more... Read More →
avatar for Vala Halldorsdottir

Vala Halldorsdottir

Co-FounderMatador MediaVala Halldorsdottir is an entrepreneur and filmmaker from Iceland. She is the co-director of The Startup Kids, a documentary about young web entrepreneurs in the U.S. and Europe. She is also the co-founder of Kinwins, a soon to be released motivational game... Read More →
avatar for Magga Dora Ragnarsdottir

Magga Dora Ragnarsdottir

Senior Experience DesignerMad*PowMagga Dora is an experience designer with a background in psychology and computer science. She is a believer in that you can make a better world, one user experience at a time.
avatar for Rakel Sölvadóttir

Rakel Sölvadóttir

Founder / CEOSkemaFounder and CEO of Skema, an award-winning computer education program for children, based in Iceland. I've developed teaching methods and curriculum that enable children as young as 6 years old to learn the basics of computer programming through computer game creation... Read More →
avatar for Helga Waage

Helga Waage

Co-Founder /CTOMobilitus LLCCo-founder and CTO of Mobilitus.

Monday March 11, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

5:00pm CDT

Crowdfunding: A Catalyst for Local Economic Growth
At a time when funding from local, state, and federal governments is spread thin and credit is increasingly harder to come by, crowdfunding has demonstrated that collective and collaborative efforts of individuals can fuel significant change within America’s communities. Through harnessing the power of connectivity and cause, we’ve seen the generous nature of the human spirit meld with technology to create a social and economic marketplace that has enabled money to be lent, invested, and donated in ways and on a scale never before thought possible.
And the opportunities to “make a difference with your dollar” are boundless. Projects in art, music and movies can be found on Kickstarter, cancer treatments on Indiegogo, free wi-fi for neighborhoods on Neighbor.ly, or small business entrepreneurs through Kiva.org. As millions of dollars are funneled daily through these sites, a new kind of economy of opportunity is emerging.
View official listing on sxsw.com
Speakers
avatar for Jonny Price

Jonny Price

Program Director, Kiva ZipKIVAJonny first came to Kiva in 2009 as a volunteer on a 5-month externship from his management consulting firm Oliver Wyman. He spent six years at Oliver Wyman, first in London and then in San Francisco, working principally in the transportation, retail... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

5:00pm CDT

Designing Habits: From Big Data to Small Changes
We all know there are vast amounts of data about our lives - our spending, our browsing, our activity - being collected daily. With the recent explosion in inexpensive sensors and self-tracking apps, we can capture new insights in personal health and activity data. However, the data is only truly valuable if it can be turned into positive behavior change. A panel of leaders in venture capital, health technology and the research world, discuss the key enablers to tackling this challenge: the use of visualization to make volumes of data easily understandable to the average consumer, leveraging gamification and social mechanics to keep users engaged, and the science of habit design to actually create behavior change. The panel will be moderated by Michael Copeland, Senior Editor at Wired, who has a particular interest in Big Data and the implications for entrepreneurs and consumers.
View official listing on sxsw.com
Speakers
avatar for Michael V Copeland

Michael V Copeland

Sr EditorWiredMichael V. Copeland is a senior editor at WIRED, where he focuses on all things related to the business of technology, but especially making sense of data analytics, where mobile is going next, and the collision between computer science and biological science. Prior... Read More →
avatar for Steph Habif

Steph Habif

Healthcare Design StrategistStanford UniversityDr. Steph Habif is a behavioral health expert focusing on ways to design persuasive technologies for health behavior change. At Stanford University, she is an affiliate of the Persuasive Tech Lab, co-founder of the Calming Tech Lab, and... Read More →
avatar for Jeffrey Holove

Jeffrey Holove

CEOBasis Science IncJef is the CEO behind Basis, a multi-sensor health tracker and online personal dashboard that helps people build healthy habits into their daily routines. Prior to Basis, Jef was CEO at wireless photo start-up Eye-Fi from before their 2007 launch to the international... Read More →
avatar for Trae Vassallo

Trae Vassallo

General PartnerKPCBTrae Vassallo is a general partner at Kleiner Perkins Caufield & Byers, where she invests in a broad array of consumer, software, and digital energy ventures. A "design thinker" and engineer at heart, Trae thrives at the intersection of great products and big m... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Ballroom EF
  Interactive, Panel

5:00pm CDT

Fast Food & Fact-Checking: Lessons from PolitiFact
After the Tampa Bay Times won a Pulitzer Prize for PolitiFact, its groundbreaking fact-checking operation, other newspapers wanted to get in the game and start their own PolitiFact sites. Editor Bill Adair had to figure out how to scale a specialized, unique type of journalism to many newsrooms — without harming the Truth-O-Meter, the heart of the PolitiFact brand. Adair took some guidance from the fast-food industry, which has perfected how to make burgers and fries taste the same from St. Pete to Seattle. Adair will describe how he adapted techniques like secret tasters, in-depth training programs, and a build-a-burger approach to accountability journalism. Steve Myers, who has written extensively about PolitiFact and the emerging field of fact-checking journalism, will discuss how PolitiFact’s franchise approach addresses challenges of strained newsroom budgets and is a model for collaborative, distributed journalism.
View official listing on sxsw.com
Speakers
avatar for Bill Adair

Bill Adair

ProfessorDuke UniversityBill Adair is the Knight Professor of the Practice of Journalism and Public Policy at the Sanford School for Public Policy. One of 25 Knight Chairs at universities around the country, his research and teaching focuses on digital journalism, new media and g... Read More →
avatar for Steve Myers

Steve Myers

Former Poynter.org Managing Editor, Current Managing editor of The LensThe Poynter InstituteSteve Myers is managing editor of The Lens, a nonprofit investigative news site in New Orleans. Before joining The Lens in 2012, he was managing editor of Poynter Online, the preeminent source... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

5:00pm CDT

Fixing Filter Failure: Engaging the Global Mind
In the era of today's socially-driven Web, being first to discover breaking trends, opinions and news is a major strategic advantage. But search engines can only show us what has happened in the past; they can not see the present. To make sense of what is happening right now, we need new approaches that can measure millions of live social conversations in real-time.
Using new techniques we can now visualize the collective consciousness as it unfolds. We can literally see what the world is thinking, feeling and doing right now, around any topic, brand, or current event. And in fact many leading organizations are already using these approaches to gain critical strategic insights and advantages.
In this presentation, we will discuss how to visualize the global mind and explore several approaches to uncover actionable insights, develop strategic advantages, and discover the true power of the Web.
View official listing on sxsw.com
Speakers
avatar for Nova Spivack

Nova Spivack

CEOBottlenose IncCEO and co-founder of Bottlenose - next-generation live social intelligence

Monday March 11, 2013 5:00pm - 6:00pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

5:00pm CDT

Hack You: The Human Body Is the Next Interface
Today's breakthroughs in “Bodytech” include a host of incredible innovations that will transform our bodies, communication, society -- even the human psyche. This provocative duo presentation, sponsored by IEEE, will address emerging “smart medicines,” medical technologies, synthetic biology, robotics and organic body part replacements. We’ll also highlight new, mobile-enabled biofeedback apps and “spray-on” micro sensors that can support stress management, memory and behaviour modification. Want to stand out in the crowd? Your next tattoo session might include subcutaneous devices that sense emotions and physical touch, and trigger social messaging in your fingers, by changing your hair color and more! A whole new range of body-embedded products are emerging, each carry deep cultural, health, moral and privacy implications. This panel will highlight these issues and discuss a future, where hacking meets the human body.
View official listing on sxsw.com
Speakers
avatar for Andy Goodman

Andy Goodman

Managing DirFjord
avatar for Ji-Hye Park

Ji-Hye Park

Service Design LeadFjord


Monday March 11, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

5:00pm CDT

Hacker Girls: Why Aren’t There More Women Coders?
A recent Slashdot.org post, “Modest Proposal for Stopping Hackers: Get Them Girlfriends,” had more than 500 comments within days. One issue that struck home with the audience was not that hackers need better social lives. The audience overwhelmingly reacted instead to what was implicit in the headline: that most hackers are male. According to Girls Who Code, an organization that connects technology professionals with 13- to 17-year-old girls to provide them with the “skills and resources to pursue opportunities in technology and engineering,” women hold less than 14 percent of computer science degrees awarded in the U.S. This panel would discuss not only why there are more male developers than female, but how in society we can encourage women in engineering roles. Theories abound why there are less women: education, environment with gender the most controversial. Panelists will discuss these factors and speak to what practical steps could be taken to help turn the tide.
View official listing on sxsw.com
Speakers
avatar for Jennifer Bensko Ha

Jennifer Bensko Ha

Sr Dir of Content StrategyFederated Media
IJ

Izzy Johnston

CTOGirl Develop It
PV

Peter Vesterbacka

CMORovio Entertainment Ltd

Monday March 11, 2013 5:00pm - 6:00pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

5:00pm CDT

How NOT to Suck at Presenting Your Work
Professional designers and developers like us are paid to create smart, badass work for our clients. All too often, however, our hard work fails to get approved simply because we didn’t present it effectively. In short, sometimes the better work loses out to the better sell. The same meticulous thinking that informs our strategies and our executions needs to affect how we present. If you’re a designer or developer who’s slightly introverted by nature and prone to stage fright, or if you simply want to brush up on your presentation skills, join us for this fun, informative session. You’ll learn more about the importance of giving your work the spotlight it deserves, and come away with an array of storytelling strategies and acting techniques that will help you improve your presentation performance.
View official listing on sxsw.com
Speakers
avatar for Michael Gibson

Michael Gibson

VP of Grants & Investor RelThiel Foundation
avatar for Megan Mead

Megan Mead

Designer / Art DirCreative SuitcaseMegan Mead is currently an Art Director and Designer at Creative Suitcase, a boutique agency in central Austin. Her work consists of print collateral, web and mobile site design, illustration, logos, and promotional retail design for nationally recognized... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon JK
  Interactive, Panel

5:00pm CDT

How Partisan Media Contributes to Healthy Politics
The rise of new media, from Facebook and Twitter to The Huffington Post and The Daily Caller, has allowed consumers of news to ignore anything that challenges their prior beliefs. Purveyors of news and information now wear their political stripes openly. Conventional wisdom assumes that this increased partisanship, in both media and politics, is an unmitigated ill. But is partisanship really so bad? Research in psychology and political science suggests that this tug-of-war between opposing sides could be beneficial in some ways. When ideas are challenged – who better to question your position than your partisan opponent? – better ones emerge. And while technology has enabled the rise of divisive media and the formation of closed thought bubbles, it could be harnessed to facilitate greater deliberation. This panel, featuring a political scientist and two journalists with extensive experience covering politics, will discuss the ways partisan media can contribute to healthy politics.
View official listing on sxsw.com
Speakers
avatar for Christina Bellantoni

Christina Bellantoni

Political EditorPBS NewshourChristina Bellantoni joined the PBS NewsHour in January 2012. In her role as Politics Editor, she directs coverage of campaign, White House and congressional news and appears on the program for on-air analysis.
avatar for James Kirchick

James Kirchick

FellowFoundation for Defense of Democracies
avatar for John Sides

John Sides

Assoc ProfessorGeorge Washington UniversityJohn Sides is an Associate Professor of Political Science at George Washington University. He studies public opinion and American elections. He is the co-author of a book about the 2012 campaign, The Gamble, a textbook on campaigns, and scholarly... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

5:00pm CDT

Israeli Startups, Investing in People & More...
A Fireside Chat With Jeff Pulver exploring Israel's Startup Economy, investing in people and lessons learned from helping to create a trillion dollar industry.
Fireside Chat With Jeff Pulver exploring Israel's Startup Economy, investing in people and lessons learned from helping to create a trillion dollar industry. Come join Alan Weinkrantz in this fireside chat with Jeff Pulver (pioneer of the VoIP Industry, co-founder Vonage and 3-Rings, early investor in Twitter, Foursquare and many others including over 30 startups in Israel)
Jeff Pulver is known not only as an early pioneer in IP communications, but an engaging and compelling speaker, futurist & visionary who currently curates the State of NOW / #140conf events.
View official listing on sxsw.com
Speakers
avatar for Jeff Pulver

Jeff Pulver

PresZulaDreamer, entrepreneur, Investor. Helped shape the development and market acceptance of VoIP. Chairman and co-Founder of 3-Rings; co-founder of Vonage. Founder #140conf
avatar for Alan Weinkrantz

Alan Weinkrantz

El PresAlan Weinkrantz & CompanyAlan Weinkrantz is a global public relations executive serving technology companies around the world.


Monday March 11, 2013 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon C
  Interactive, Panel

5:00pm CDT

Listening & Leveraging in the Fashion Community
Fashion and lifestyle brands have quickly assimilated social media's online culture by listening to and leveraging audience behavior to create environments that feel quintessentially branded yet personable and fresh.
Moderated by Bergdorf Goodman, this panel will speak with three of the fashion industry's most dynamic and personable names. We will examine how these forces created strong digital personalities that not only listen to their audience but use their social relationships to create more responsive environments online.
View official listing on sxsw.com
Speakers
EB

Erika Bearman

SVP of Global Communications for Oscar de la Renta, LLCOscar de la Renta
avatar for Cannon Hodge

Cannon Hodge

Mgr, Social MediaBergdorf GoodmanCannon Hodge has held the position of Social Media Manager at Bergdorf Goodman since 2009. In her role, Ms Hodge manages all social media platforms, including 5th/58th - the Bergdorf Goodman blog, Facebook, @bergdorfs, The Swipe - the Bergdorf Goodman... Read More →
avatar for John Jannuzzi

John Jannuzzi

Contributing Digital EditorLucky MagazineJohn Jannuzzi is a digital editor at Lucky Magazine in New York City. Previously, he held positions in digital marketing at Kate Spade New York and Starworks Group with a heavy focus in social media. Currently, he oversees strategies on Lucky's... Read More →
avatar for Aliza Licht

Aliza Licht

SVP, Global CommunicationsDonna Karan InternationalAliza Licht is the SVP of Global Communications at Donna Karan International. In addition to her traditional global public relations responsibilities, Licht spearheads the company's award winning social media efforts through DKNY... Read More →


Monday March 11, 2013 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

5:00pm CDT

Policy, Privacy & the Technology of Sex Work
Sexual commerce has a history of driving technological innovation: porn and early camera adoption, porn and VHS, porn and high-speed internet demand... While sexual media often fuels technological growth, the "oldest profession" is frequently in a position of either rapid adoption of -- or reaction to -- new technology.
Dodging law enforcement on one side and the very real risks of stalking, harassment, and outing on the other, modern sex workers are not just reacting to current tech trends but are strategically adopting new technology as a means to safeguard their anonymity, find new clients, and network with each other to advance the cause of sex workers' rights.
This session will cover how current policy affects sex workers' use of technology, how sex workers are using tech to preserve their privacy, and how sex workers, law enforcement, clients, and activists are interfacing with technology to change sex work as we know it.
View official listing on sxsw.com
Speakers
avatar for Sabrina Morgan

Sabrina Morgan

Sex Worker & AdvocateSabrinaMorgan.comSabrina Morgan is a sex worker, an advocate, and a sexuality educator and facilitator. Fascinated with the places where society and sexuality intersect, she started out as a phone sex operator with an activist streak and a blog and has been practicing... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

5:00pm CDT

Powering Cures with Pure Human Endurance
In 2011, Sam Fox, then 24, ran 2,650 miles from Canada to Mexico in 61 days -- the equivalent of 1.5 marathons a day for two months. Inspired by his mother Lucy, who was diagnosed with Parkinson's disease in 2000, his journey raised $150,000 for The Michael J. Fox Foundation (MJFF). Since then, Sam has found the ultimate expression of his personal and professional goals as MJFF's Outreach and Engagement Officer, serving as the inspiration and guide for other extreme fundraisers who recognize the power of a single individual to impact countless lives for the better. MJFF works tirelessly every day with one urgent goal in mind: accelerating breakthroughs patient can feel in their every lives. Just as MJFF questions the traditional research enterprise and innovates to improve patients' lives, Sam uses feats of physicality to question the status quo -- while challenging and inspiring young people to instigate change in their own unique way.
View official listing on sxsw.com
Speakers
avatar for Sam Fox

Sam Fox

Engagement & Outreach OfficerThe Michael J Fox FoundationIn 2011 Sam Fox, then 24, put himself through the grueling challenge of running 2,650 miles in 60 days from Canada to Mexico through the mountains and deserts of the Pacific Crest Trail. Inspired by his mother, Lucy, who was... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

5:00pm CDT

Privacy in a Location-Based World
Location is enormously important to the future of mobile; it creates a new layer of relevance for social, adds context to our posts and photos, and helps us discover the world around us. The success of the LBS industry relies on the trust of the public and their willingness to use our services. While we strive to add value to our users through LBS, we can’t overstep our privacy boundaries in the ways we collect and share user data. Thousands of today’s apps tap into smartphones’ location functionality – and 74% of U.S. smartphone users using their phones to access real-time location-based information. With a growing number of LBS-engaged users, developers need to stop treating privacy as a dirty word, and start discussing it openly, approaching it head on. The industry is overdue for a frank, open discussion about where privacy stands, and how the industry must improve. Only through this kind of open dialogue can the LBS industry build a robust and sustainable future.
View official listing on sxsw.com

Monday March 11, 2013 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

5:00pm CDT

Social Code Graph: The Future of Open Source
The open source movement has turned the software development landscape on its head by creating tools that enable the inmates to start running the software asylum. Just as the world changed when social networking tools made it trivial for us to externalize our relationships and activity streams, a new collection of open source collaboration tools has made it easy for developers to go far beyond dumping code into Subversion. Developers are now externalizing their collaboration practices and workflows into a loosely coupled social code graph connected by tasks and relationships.
A new breed of tool-supported open source practices is reshaping the economy landscape and making software delivery the most transparent and connected knowledge work process. During this talk, Mik will explore this transformation, show how it will impact software development in the next decade, and illustrate how today's developers are helping to shape the digital workplace of tomorrow.
View official listing on sxsw.com
Speakers
avatar for Mik Kersten

Mik Kersten

CEOTasktop TechnologiesDr. Mik Kersten is the CEO of Tasktop and lead of the Eclipse Mylyn open source project. His goal is to create the collaborative infrastructure needed to connect knowledge workers in the new world of software delivery. At Tasktop, Mik drives the strategic direction... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

5:00pm CDT

Sparking Social Change with Content Integration
Can a spoonful of sugar really help the medicine go down? How successful is issue-based “product placement” at motivating consumers to think differently about a social issue or inspire change? In this panel, senior level executives will provide a thought-provoking discussion about how to spark social action through programming, advertising and popular culture.
Come hear how the Kaiser Family Foundation successfully embedded health messages in partnership with Grey’s Anatomy and how Participant Media uses films like Contagion and An Inconvenient Truth to raise the national dialogue about issues, inspire people to take action and offer specific tools to do so. Attendees will get a behind-the-scenes glimpse from Hollywood, Health & Society on how storyline and programming decisions get made and how you can get your messages included. Best of all, leave with a foolproof way to rationalize enjoying the pop culture you love.
View official listing on sxsw.com
Speakers
SD

Sandra De Castro Buffington

DirHollywood Health & Society
avatar for Anastasia Goodstein

Anastasia Goodstein

VP DigitalThe Ad CouncilAnastasia serves as Vice President of the Advertising Council’s Digital group where she manages the team in charge of digital and social strategy for all Ad Council campaigns as well as AdCouncil.org. Prior to joining the Ad Council, she lead the product... Read More →
avatar for Lindsay Guetschow

Lindsay Guetschow

Sr Dir, Mktg & Strategic AlliancesParticipant Media LLCLindsay Guetschow is Participant Media's Senior Director, Marketing & Strategic Alliances, where she is responsible for outreach efforts to extend the reach and impact of cause marketing, social action and digital campaigns. Prior... Read More →
avatar for Vicky Rideout

Vicky Rideout

CEOVJR Consulting

Monday March 11, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

5:00pm CDT

The Future of 3D Printing
No longer is it necessary to create a mold and make 10,000 of an item in order to get it produced. Today, 3D printing allows almost anyone to create just about design they can imagine. The technology is being used to make everything from toys to motorcycles to airplane parts, and even houses, as well as incredible medical advances . Where is the tech going? Some think it can make new parts for the International Space Station. Others see it as a way for designers to make money selling 3D models.
What's clear is that production will never be the same. The question is whether the technology behind creating 3D printed products can really be democratic, or if truly high-end production will remain in the hands of a skilled -- and monied -- few.
Experts in the field will share their thoughts on the state of the art, and where this exciting tech is likely to go in the years to come. CNET Reviews editor Rich Brown, who has been writing about 3D printing for years, will moderate.
View official listing on sxsw.com
Speakers
avatar for Avi Reichental

Avi Reichental

Pres & CEO3d Systems
SS

Scott Summit

Founder & CTO3D Systems/Bespoke Products
avatar for Alice Taylor

Alice Taylor

Founder, CEOMakie Lab
avatar for Daniel Terdiman

Daniel Terdiman

Sr WriterCNET News

Monday March 11, 2013 5:00pm - 6:00pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

5:00pm CDT

The Rise of the Planet of the Creatives
In 2005, Etsy made a splash, allowing anyone with knitting needles to reach an audience, and MySpace helped musicians like Adele get their big breaks. While the internet has long aided creators trying to get the word out, things have come further in recent years. Targeted platforms like Kickstarter, hitRECord, 20x200, and Of a Kind have emerged, catering to full-time creative professionals looking to market, distribute, and find funding to fuel their careers. At the same time, creative-leaning social media channels like Tumblr and Behance have flourished, allowing makers to build followings. Providing access to marketing and distribution channels, these sites are helping more and more creatives make a living. This panel brings together founders of e-commerce platforms, a social-media director of product, and a photographer who has utilized these tools to discuss and debate this class of independent creative professionals, what’s working now, what’s missing, and where to go from here.
View official listing on sxsw.com
Speakers
avatar for Jamie Beck

Jamie Beck

Photographer, co-creator of the Cinemagraphcinemagraphs.com
avatar for Jen Bekman

Jen Bekman

Founder, CEO20x200/Jen Bekman Projects IncJen Bekman is a gallerist, entrepreneur, and writer. After building a successful internet career at companies including New York Online, Electric Minds, Disney/GO Networks, Netscape, and Meetup, Jen opened her eponymous gallery in downtown... Read More →
avatar for Danielle Strle

Danielle Strle

Dir of ProdTumblr

Monday March 11, 2013 5:00pm - 6:00pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

5:00pm CDT

The Sketchbook Project: A Global Art Library Grows
The Sketchbook Project is a constantly evolving library of handmade artists’ books, contributed by more than 22,000 people from 130+ countries. The Project encourages creative people from diverse backgrounds — working artists, full-time parents, busy professionals, students — to share their process with each other and the public. Participants sign up online to receive a blank book, fill it with work, and mail it back. The results are cataloged and archived in our storefront library, exhibited on tour in cities around the world and shared online. The Project operates at several points of intersection — online and offline; digital and physical; global and local; small business and arts organization. With one foot in the Web and another on the road, our passion is to inspire a wide-ranging online community to produce meaningful, tactile experiences in the physical world. This is the story of how a DIY approach to business, technology and creative work made a global project possible.
View official listing on sxsw.com

Monday March 11, 2013 5:00pm - 6:00pm CDT
Omni Downtown, Austin
  Interactive, Panel

5:00pm CDT

WTF Is a DEO? The Mashup of Creativity & Business
A “DEO, or the “Design Executive Officer”, is a hybrid of a strategic business executive and a creative, problem solver who places design and creativity at the center of their organization. They are the catalysts for transformation and the agents of cultural change. As our world is at a crossroads, these new leaders are cutting through the old paradigms and creating new solutions for very challenging times.
Presenters Maria Giudice and Christopher Ireland will help you survey your own skillset in this area and help you focus on techniques, tactics and intuitions to unlock creativity and become a better business leader.
View official listing on sxsw.com
Speakers
avatar for Maria Giudice

Maria Giudice

Dir of Prod DesignFacebook
avatar for Christopher Ireland

Christopher Ireland

Co-FounderMix & Stir Studio


Monday March 11, 2013 5:00pm - 6:00pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel
 
Tuesday, March 12
 

9:30am CDT

Building a Million-Dollar Business
Too many companies build a product, then wonder how to turn traffic into revenue.
If that's your plan, you've already lost.
I'll share real data on how I monetized my business -- including real test results and surprising insights.
We'll shatter myths (like the idea that you NEED to be on social media).
I'll also cover deeper positioning strategies that have allowed me to charge 100x my competition.
It'll be fun to share some of the insights we've learned from the IWT laboratory -- insights you can use to grow your own business, increase revenues, and leave your customers HAPPIER.
View official listing on sxsw.com
Tuesday March 12, 2013 9:30am - 10:30am CDT
Hilton Austin Downtown, Salon C
  Interactive, Panel

9:30am CDT

Cryptowars Déjà Vu: Controlling Exports of Tech
We now know that technology plays an important role in activism, allowing for ease of communication and the rallying of support, among other things. In the 2009 Iran protests and the current conflicts in Syria and Sudan, activists and citizen journalists have taken advantage of the wealth of tech available, but existing export controls nonetheless continue to prevent important communications technologies from reaching activists and dissidents.
These export controls—enacted by the Departments of Treasury and Commerce and detailed here—often hurt the very individuals they’re meant to help, by restricting access for citizens while doing little to stop authoritarian regimes from getting ahold of products via third parties or on the black market.
This panel will offer perspectives on how technology companies can be proactive in ensuring equal access to communications technology for all of the world's citizens.
View official listing on sxsw.com
Speakers
AG

Ahmed Ghappour

Clinical InstructorThe University of Texas at Austin
SS

Sahar Sabet

studentUniversity of Georgia
TT

Trevor Timm

Exec DirFreedom Of The Press Foundation
avatar for Jillian York

Jillian York

Dir for Intl Freedom of ExpressionElectronic Frontier Foundation

Tuesday March 12, 2013 9:30am - 10:30am CDT
Austin Convention Center, Room 9ABC
  Interactive, Panel

9:30am CDT

Developing Meds in Space to Save Lives on Earth
NASA and various international space agencies have spent an estimated $100 billion on the development and construction of the ISS . The ISS was envisioned as being an on-orbit microgravity laboratory “that will make valuable products in space to improve and save lives on earth” . Astrogenetix, Inc. was formed in 2007 to commercialize on the many discoveries that were, and can be made in microgravity.
The ISS was designated as a national laboratory in 2005 opening up the research facilities of the orbiting laboratory to commercial and academic partners. This official designation enabled the Company to enter into a Space Act Agreement (SAA) with NASA in 2008 providing Astrogenetix, until 2016, with access to and from the ISS while having the right to use ISS resources, including, but not limited to, crew time, power, equipment, rack space and data downlink, for the purpose of conducting experiments in microgravity to produce commercial products here on earth.
View official listing on sxsw.com
Speakers
TP

Thomas Pickens

CEOAstrotech CorporationMr. Pickens is the Chairman and CEO of Astrotech Corporation, has been a member of the company's board of directors since 2003 and became president and chief executive officer in January 2007. Throughout his professional career, Mr. Pickens has founded and... Read More →

Tuesday March 12, 2013 9:30am - 10:30am CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

9:30am CDT

Pandora and TechCrunch Dissect Music & Tech
Pandora’s CTO, Tom Conrad, will sit down with MG Siegler from TechCrunch for a no-holds-barred Q&A session focusing on all things music and tech. Nothing will be off limits, and hot topics will include what Pandora is really doing to innovate, how they are balancing massive growth with licensing costs and what they really think about all of those other music services.
View official listing on sxsw.com
Speakers
avatar for MG Siegler

MG Siegler

GMCrunchFund

Tuesday March 12, 2013 9:30am - 10:30am CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

9:30am CDT

Privacy in the Age of Augmented Reality
What will privacy and anonymity mean in the coming age of augmented reality – a future where online and offline data will seamlessly blend? I will present the results, and discuss the social and economic implications, of a series of experiments in which we combined publicly available data with off-the-shelf face recognition applications for the purpose of automated, large-scale individual re-identification – including predicting people’s Social Security numbers from their faces.
View official listing on sxsw.com
Speakers
avatar for Alessandro Acquisti

Alessandro Acquisti

ProfessorCarnegie Mellon UniversityAlessandro Acquisti is an associate professor at the Heinz College, Carnegie Mellon University (CMU) and the co-director of CMU Center for Behavioral and Decision Research. He investigates the economics of privacy. His studies have spearheaded the... Read More →

Tuesday March 12, 2013 9:30am - 10:30am CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

9:30am CDT

The Rise of the Impact Entrepreneur
We all love sharing photos online, but isn't there more we can do with technology? Hopefully yes, given our nation's problems like health care costs outstripping growth of GDP, reliance on fossil fuels & climate change escalating, and government wasting billions of our tax dollars on stone-age software. Startups are unleashing digital technology on some of the world's biggest problems - and making big money in the process. Meet social impact investors, learn about the technologies and companies poised to tackle our 21st century problems, and witness the growing movement of "tech for good".
View official listing on sxsw.com
Speakers
JL

John Lilly

PartnerGreylock Partners
avatar for Ariel Schwartz

Ariel Schwartz

Sr EditorFast CompanyAriel Schwartz is a Senior Editor at Co.Exist, Fast Company Magazine's website focusing on world changing ideas and innovation. Previously, she was the Technology Editor at Inhabitat and the Site Editor at Cleantechnica.com. She has contributed to SF Weekly, Popular... Read More →
avatar for Halle Tecco

Halle Tecco

Co-Founder & CEORock HealthHalle is the Founder & CEO of Rock Health, a full-service seed fund for digital health companies. She previously worked for Intel and Apple, and founded YogaBear.org. She earned a BS at Case Western Reserve University and an MBA at Harvard Business School... Read More →

Tuesday March 12, 2013 9:30am - 10:30am CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

11:00am CDT

A Conversation with Nick Cave
SXSW Film and Music are excited to present Nick Cave in Conversation with New York based author Larry Ratso Sloman.
Nick Cave is an internationally acclaimed author, composer, screenwriter and actor. In recent years, Cave wrote the screenplays for The Proposition and Lawless, while he and Warren Ellis scored The Proposition and The Assassination of Jesse James by the Coward Robert Ford and The Road. The two more recently presented the Lawless soundtrack featuring Cave/Ellis originals and classic compositions performed by The Bootleggers and the likes of Ralph Stanley, Willie Nelson, Emmylou Harris and more.
Sloman's numerous collaborators include Howard Stern, David Blaine, magic historian William Kalush and Anthony Kiedis of The Red Hot Chili Peppers, with whom he worked on the memoir Scar Tissue. Sloman also wrote an account of Bob Dylan's 1975 Rolling Thunder Revue tour, On the Road with Bob Dylan, and penned Reefer Madness, a history of marijuana use in the United States.
This conversation between the two prolific creative forces of Cave and Sloman is not to be missed.
View official listing on sxsw.com
Speakers
LS

Larry Sloman

CEORatso Ventures

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

11:00am CDT

A Manhattan Project of the Mind (or Brain Wars)
The Pentagon has fast become one of the leading agencies funding -- and conducting -- neuroscience research. From prosthetics for soldiers controlled directly by the brain's signals, to Terminator-like cameras that are cued directly by the brain, the potential of such research is enormous, but also controversial. Suggested applications, such as drones controlled by soldier's brains, evokes images of science fiction distopias, even if the potential to advance science and treat brain injuries is also substantial. Increasingly, scientists and neuroethicists are involved in talking about what the implications of neuro-weapons might be.
View official listing on sxsw.com
Speakers
avatar for Sharon Weinberger

Sharon Weinberger

ColumnistBBC.com

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

11:00am CDT

Can Crowdfunding Save Local Government Budgets?
There are countless local government projects that are not completed due to lack of funding. These are projects like building new parks, renovating neighborhood pools and adding bike lanes - projects that governments want to take on and citizens want to invest in, but often can't.
For decades, we have seen citizens host neighborhood barbecues to raise money to save a park or library - projects that can only happen through government and citizens partnering together. But what do these barbecues look like in the 21st century and what does it look like when vastly more projects have a chance of being funded?
Crowdfunding platforms focused on funding local government projects are sprouting up in the U.S. and abroad, giving citizens a direct say in where government spends their money for the first time in history. This panel will discuss the successes and failures of these startups and will answer the tough questions facing these new business models.
View official listing on sxsw.com
Speakers
avatar for Story Bellows

Story Bellows

Co-Chair, Mayor’s Office of New Urban MechanicsCity of PhiladelphiaStory Bellows joined the City of Philadelphia in April of 2012 as Co-Director of the Mayor's Office of New Urban Mechanics. The new office is a civic idea and innovation incubator, which develops innovative approaches... Read More →
avatar for Rodrigo Davies

Rodrigo Davies

Policy AdvisorSpacehiveRodrigo is a Policy Advisor to Spacehive, the UK's first crowdfunding platform for public space projects. He is currently based in Cambridge, MA, as a Research Assistant at MIT's Center for Civic Media, where his work focuses on tech-enabled civic engagement... Read More →
avatar for Eric Engelman

Eric Engelman

Principal Dir of Innovation & ResearchLeSar Development Consultants


Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

11:00am CDT

CEO at 21: Avoiding the Pitfalls of Young Founders
At an age when most college grads are happily taking orders on the bottommost corporate rung, CEOs Zach Sims and Nikhil Sethi (22 and 23 years-old, respectively) are leading fast growing businesses. Sims heads Codecademy, an interactive website that trains users in software programming, while Sethi runs Adaptly, a company that helps brands advertise across social media. With limited experience, these young entrepreneurs are successfully navigating the enormous challenges of building a business: raising capital, hiring and managing team members, closing partnerships and dealing with the press. In this panel, moderator J.J. Colao, a 25 year-old Forbes magazine reporter covering entrepreneurs, speaks with Sims and Sethi about their experiences running top-tier startups and their advice for the next crop of young founders.
View official listing on sxsw.com
Speakers
avatar for J.J. Colao

J.J. Colao

ReporterForbesJ.J. Colao writes about entrepreneurs and startups for Forbes. Before becoming a journalist he spent a year toiling in startup obscurity at Squidjob.com.
avatar for Zach Sims

Zach Sims

CEOCodecademy


Tuesday March 12, 2013 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon D
  Interactive, Panel

11:00am CDT

Constructive Disruption for the Music Biz
After the record industry and the live music industry, it’s time for innovation and constructively disrupting how the music industry operates. It's time to open up the shop and see what outside influences can bring to the table.
View official listing on sxsw.com
Speakers
avatar for Brooke Parrott

Brooke Parrott

Artist AmbassadorSongkick.comBrooke Parrott, Songkick.com Artist Ambassador Twitter: https://twitter.com/brookeparrott Brooke Parrott, U.S.-based Artist Ambassador at Songkick, had to travel far from her native Oregon in order to come back home. Her travels and search for more experiences... Read More →

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

11:00am CDT

Creating Great Analog Souvenirs for a Digital Era
The online and offline worlds are now melting together, thanks to smartphones and social media. But as our life shifts into the cloud, we’re starting to realize that 0s and 1s lack the tangibility and permanence of paper and film. Significant emotional moments are easy to misplace in the online ether, which helps explain why artists and brands are trying to create analog souvenirs of our increasingly digital lives.
Want a coaster of your favourite Instagram photo? No problem. Looking for a miniature printer that connects to your smartphone and generates a tiny personalized newspaper? Done and done.
Drawing on my experience as co-creator of txt2hold.ca and tweet2hold.com, two interactive art projects that generate unique paper keepsakes of digital experiences, I will explain the whys and hows of converting fleeting texts and tweets into permanent analog souvenirs through a careful mix of research, design thinking and creative inspiration.
View official listing on sxsw.com
Speakers
avatar for Ryan Bigge

Ryan Bigge

Digital Content StrategistNurunRyan Bigge is a digital content strategist, cultural journalist and cocktail enthusiast. He is the co-creator of www.tweet2hold.com and www.txt2hold.ca, two interactive projects that convert ephemeral digital experiences into tangible physical objec... Read More →

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Omni Downtown, Austin
  Interactive, Panel

11:00am CDT

Destroy Your Cubicle: Make the World Your Office
“The place we choose to live affects every aspect of our being. It can determine the income we earn, the people we meet, the friends we make, the partners we choose, and the options available to our children”.
Given the technological advancements and Internet ubiquity around the world, there's no more reason for anyone to stay attached to a specific location all their life.
More and more people decide to embrace a global way of living: no attachment to a specific city, apartment, job, daily routine, etc. Following the lead of people like Tim Ferris, Chris Guillebeau, or Sean Ogle, how do you make it work or, more importantly, can you?
We put together a panel to give everyone insights into what it would mean to detach from a single location-centric life - from people who have done it, are doing it, and entrepreneurs that are building tools that enable this lifestyle.
View official listing on sxsw.com
Speakers
avatar for Sean Ogle

Sean Ogle

Founder & CEOLocation 180Sean Ogle is an expert at helping people turn their passions and skill-sets into sustainable businesses that can be run from anywhere on Earth. As the founder of Location 180 he uses the power of his blog to get the message out on the benefits of lifestyle... Read More →
avatar for Florent Peyre

Florent Peyre

Cofounder and PresidentPlacemeterI'm the co-founder and COO of Placemeter, a platform at the crossroads of Big Data and Internet of Things that senses and unlocks massive amounts of data about activity in physical places.

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

11:00am CDT

Developing for the New Mobile Gamer
Today consumers have an unprecedented number of options when it comes to playing games. In addition to home and handheld consoles, people are now always connected to games through common mobile devices like smartphones or tablets. With all these choices, any game can easily fall short of reaching its intended audiences. So what can developers do to tap into the huge opportunities in mobile gaming? How can they ensure that their title is promoted effectively to drive consumer awareness and discoverability? Jack Buser, Senior Director, PlayStation Digital Platforms, and Chris Harvey of Drinkbox Studios, will discuss the strategies developers should consider when developing for the mobile gaming market to ensure quality distribution of their IP. They will also talk about the new PS Mobile platform, share experiences developing for PS Vita, and explain why choosing the right platform can help developers reach the largest, most diverse audience yet in the history of video games industry.
View official listing on sxsw.com
Speakers
avatar for Jack Buser

Jack Buser

Sr Dir, PlayStation Digital PlatformsSony Playstation
CH

Chris Harvey

CTODrinkbox Studios

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

11:00am CDT

Distribution & Ticketing 2.0
When Louis C.K. released his comedy special "Live at the Beacon Theater" by himself on his website for $5, it was little more than a cautiously optimistic experiment. In just 12 days, it reaped more than $1 million. Already among the most respected stand-ups in the country, Louis was suddenly a new media trailblazer, too, by setting a new precedent for how to distribute content.
Comics Aziz Ansari and Jim Gaffigan have since similarly released albums online. C.K.'s gambit to sell tickets to his comedy shows himself paid off, too, because after just 45 hours his tour sold 100,000 tickets with $4.5 million in sales. In this panel, Scot Richardson and Nick Nuciforo will discuss this breakthrough in direct-to-fan marketing and whether self-distribution is worth the risk vs reward. The conversation will delve deep into the future of distribution and ticketing, and what this means for the entertainment industry as a whole.
View official listing on sxsw.com
Speakers
NN

Nick Nuciforo

Head of ComedyCAA
SR

Scot Richardson

Founder/CEOTicketmob

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 16AB
  Interactive, Panel

11:00am CDT

DIY IP: Protect Yo Self, Don't Wreck Yo Self
Entrepreneurs want to focus on their business, not spend time worrying about legal issues. However, taking a little time early on to think about intellectual property strategy can save money and potentially much heartache down the road. This conversation between two practicing intellectual property lawyers will offer practical tips for entrepreneurs who want to do IP the right way the first time. Ruben and Andy will explain the basics of the major types of intellectual property protection, including trade secrets, trademarks, patents, design patents, and copyrights; discuss how startups can leverage each type to develop a defensible IP strategy (“Protect Yo Self”); and detail some common but easily-avoided IP pitfalls (“Don’t Wreck Yo Self”).
View official listing on sxsw.com
Speakers
avatar for Andrew Liddell

Andrew Liddell

AttorneyFulbright & Jaworski LLPAndy Liddell joined the Austin office of Fulbright & Jaworski in January 2010. He recently relocated to San Antonio and splits his time between the Austin and San Antonio offices. Andy's practice focuses on intellectual property matters, including patent... Read More →
avatar for Ruben Rodrigues

Ruben Rodrigues

AssocFoley & Lardner LLPRuben Rodrigues is an associate with Foley & Lardner LLP and a member of the firm’s IP Litigation and Electronics Practices and the Emerging Technologies Industry Team.

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

11:00am CDT

DJ Epistemology: Producing & Knowing
Artists, designers, developers, investors, entrepreneurs, and academics throw around the term “remix,” rarely considering what this indicates about changes in our epistemologies. Although originating with the rise of digital music production tools, “remix” has emerged as a pop culture phenomenon, a presence in the popular lexicon with usages that extend far outside of music.
As terms formerly reserved for DJs and producers permeate discourse on topics that ostensibly have nothing to do with music, we must ask what this indicates about the nature of knowledge. When learners engage with content and media increasingly as creators, the predominant pedagogical framework of public school, the vessel model of education, continues to break down. Through a survey of emerging technologies, pedagogy, and his own research, Zach will argue that music production technologies have engendered a new epistemology, presenting opportunities to design new and more meaningful learning experiences.
View official listing on sxsw.com
Speakers
avatar for Zach Kaiser

Zach Kaiser

Graduate StudentMassachusetts College of Art and DesignZach Kaiser is a designer, educator, DJ and music producer. He is a graduate student at the Dynamic Media Institute at the Massachusetts College of Art and Design, a lecturer in the Graphic Design department at Emmanuel College... Read More →

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

11:00am CDT

Enchanted Objects
Good ideas are the limiting factor for tomorrow's digital devices, since designers now have an abundance of low-cost components. The problem: many ideas fail to resonate with fundamental human desires. So then how do you design great products for people in the age when anything is possible? You make “Enchanted” versions of everyday objects, imbuing familiar forms with the magic of interactivity.
Amazon gave us enchanted versions of books offering unlimited content and portability. Nest’s thermostat learns usage patterns and adjusts to save energy. Vitality’s GlowCaps are internet-connected pill-bottle caps that illuminate, play ring-tones, send text messages and automatically refill so people consistently take important medications. Sifteo Cubes are like magic dominoes, a tactile videogame platform that brings tabletop game pieces to life. Vitality CEO David Rose and Sifteo President Dave Merrill discuss the story and future of enchanted objects designed around stuff we know and love.
View official listing on sxsw.com
Speakers
avatar for David Rose

David Rose

CEOMIT Media Lab


Tuesday March 12, 2013 11:00am - 12:00pm CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

11:00am CDT

Hype vs. Reality: Takeaways from SXSWi 2013
Digitas, a digitally led, integrated brand agency, is collaborating with SXSWi to present the real story of SXSWi 2013.
By analyzing a variety of data collected before, during and at the end of this year's Festival, Digitas’ Beth McCabe, social marketing/tech guru, and Itai Asseo, creative technologist behind Digitas Labs — a tech-inspired incubator within the agency — will reveal the hot topics going into SXSWi 2013 and compare them with what actually resonated with this year’s attendees. Did the hype match the reality? What created the most buzz, and why? What were the biggest surprises?
Beth and Itai will use interactive visual aids to bring the story of SXSWi 2013 to life and reveal what it means for you and your business. Discover the headlines you need to know to distinguish the hype from the reality.
View official listing on sxsw.com
Speakers
avatar for Itai Asseo

Itai Asseo

VP, Creative Architect/Digitas Labs DirDigitasAs a creative technologist, I'm always searching for new ways to bring creativity into the digital world. I started out as a Flash animator in 1998 and went back and forth between creative direction and technology for many years. I've... Read More →

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom EF
  Interactive, Panel

11:00am CDT

Integrating Digital into the Live Game Experience
In the past decade professional sports have made quantum leaps integrating digital media into their product offering. From fantasy leagues to on-line viewing, mobile updates, and direct communication with athletes, today’s fans feel more connected to their sports than ever. The only place the experience hasn’t changed is at the live sporting event itself.
While stadiums have gotten bigger, flashier, and more expensive, they haven't gotten more digital. The fan at home in front of his or her big-screen TV can tweet with other fans, follow advanced live statistics, and check on his fantasy teams, but the fan in the stadium has much the same experience he had 20 years ago. With all of the recent digital advances, from social to mobile to location-based technologies, how can we reinvent the live sports experience?
View official listing on sxsw.com
Speakers
avatar for Michael Allen

Michael Allen

Dir of Sales & MktgABKCO Music & Records IncMichael Kirk Allen is the Director of Sales and Marketing at ABKCO Music & Records, Inc. in New York City, one of the world’s leading independent entertainment companies, whose extensive catalog includes The Rolling Stones, Sam Cooke... Read More →
avatar for Jayne Bussman-Wise

Jayne Bussman-Wise

Digital DirectorBrooklyn Nets/Barclays CenterDigital Director, Brooklyn Nets & Barclays Center
avatar for Michael Cole
MJ

Marc Jenkins

VP, Digital MediaNASCAR

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

11:00am CDT

Learning Experience Design from Superman
A geek’s breakdown of the history of comic books and the parallels and principles to modern experience design.
From their shared roots in the 1930s and 40s, with Siegel and Shuster’s Superman ushering in a Golden Age and Chapanis and Fitts establishing the field of experience design through their efforts to redesign airplane cockpits to consider human factors through more modern milestones like Watchmen, Y: The Last Man, Dyson Vacuums and the iPhone, the two fields have helped shaped our culture.
And while Norman coined the term 'user experience' and Nielsen has educated many designers on usability, Lee, Kirby and Eisner can certainly give lessons that any experience designer can apply to their next project to make it more engaging and memorable.
Explore the worlds of the Uncanny X-Men, Spirit, Green Lantern, Zappos and Amazon.com to discover that while the mediums are different, the fun and design are not.
View official listing on sxsw.com
Speakers
avatar for Timothy Parcell

Timothy Parcell

Mgr Experience DesignSapientNitroTimothy Parcell excels at crafting experiences that defy the norm.


Tuesday March 12, 2013 11:00am - 12:00pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

11:00am CDT

Location! The Importance of Geo-Data
The proliferation of location-aware devices and geo-tagged data raises important questions: what will happen as more and more of the content we create online is automatically tagged with locational data? What can we learn from this profusion of geographic information? With this data we can find restaurants, friends and sex partners (a la Grindr.com), visualize inequalities in media attention, develop epidemiological models to predict the spread of diseases, find dissident safe houses in times of political upheaval and coordinate crisis response. But who is contributing data and who is not on the map? How are our social relationships being transformed? What about privacy? What about civic participation? Serious questions are mounting - this panel aims to raise several of them, and explore the transformative power this shift may bring.
View official listing on sxsw.com
Speakers
avatar for Catherine D'ignazio

Catherine D'ignazio

Research AsstMIT: Center for Civic MediaCatherine D'Ignazio is an artist, software developer, and researcher. She is the Director of the Institute for Infinitely Small Things, an interventionist performance troupe, and former Director of the Experimental Geography Research Cluster... Read More →
DG

Devin Gaffney

ResearcherOxford Internet InstituteHello. Internet.
avatar for Mark Graham

Mark Graham

Research FellowUniversity of OxfordMark is Director of Research and a Research Fellow at the Oxford Internet Institute. His research focuses on Internet and information geographies, and the overlaps between ICTs and economic development.
avatar for Monica Stephens

Monica Stephens

Visiting Asst ProfessorDepartment of Geography Humboldt State University

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

11:00am CDT

Not All Startup Accelerators Are Created Equal
With new startup accelerator programs popping up daily around the country, offering mentorship, funding and an opportunity to build a business, it has raised the question, are all accelerator programs created equal?
This panel discussion will explore accelerator program models, including the classic summer-class program model, industry specific programs, gender focused and contest-style programs, in an effort to explain the key differences within the vast landscape of startup accelerator options available to entrepreneurs.
View official listing on sxsw.com
Speakers
avatar for Frank Gruber

Frank Gruber

Co-Founder, Tech.Co
Frank Gruber grew up in the Midwest heartland and is an entrepreneur, new media journalist, startup advisor, public speaker, and angel investor. He is the author of Startup Mixology: Tech Cocktail’s Guide To Building, Growing and Celebrating Startup Success published by Wiley. He... Read More →
avatar for Amy Millman

Amy Millman

PresSpringboard EnterprisesAmy Millman has established a successful career as an advocate working for and with business and government officials to develop and implement national business development and policy initiatives. In 2000, she co-founded non-profit venture Springboard Enterprises... Read More →
avatar for Andy White

Andy White

PartnerVegas Tech Fund

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon C
  Interactive, Panel

11:00am CDT

Outsourcing & Offshoring Social Customer Service
Brands are now under the gun to deliver blow-away customer service in social media, and they're failing. Big time. Constrained by limited internal resources, inadequate tools, political infighting, and a lack of expertise in the art of online engagement, companies are responding poorly or too slowly ... and sometimes not at all! But what happens when they turn to more savvy digital agencies or business process outsourcing firms (BPOs) for relief? Can businesses successfully outsource or offshore their online "voice”?
Our experienced panelists will weigh the business case for social media outsourcing, including the potential backlash from customers who discover that their tweets and Facebook Wall posts are being answered by agents halfway across the world. We'll share our success stories and missteps, and offer practical next steps for taking social customer service to the next level.
View official listing on sxsw.com
Speakers
avatar for Rohit Kapoor

Rohit Kapoor

Sr Dir & PrincipalCapgeminiRohit Kapoor is a Solution Development Executive and the business leader for the Social Media Management practice at Capgemini BPO. Rohit has over 20 years of customer facing roles across various industries and regions. Starting off in the hospitality industry... Read More →
avatar for Bryan Person

Bryan Person

Dir of Custom SuccessLithium Technologies IncMy role at Lithium Technologies is to help our enterprise clients provide blow-away customer care to their customers across the social web. I provide strategic counsel on best practices in social customer care and online engagement, and... Read More →

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

11:00am CDT

STAMPEDE: Supercomputing for Big Data, Big Science
Supercomputing is for solving BIG problems, and doing so faster than 'regular' collections of servers. Supercomputing is fundamental for scientific advances, and is increasingly being used by companies industries to produce better products and to analyze exponentially increasing quantities of 'big data.' Every one of us benefits from supercomputing today--and will benefit even more tomorrow--and yet most of us do not realize it, or even know what supercomputing is.
This presentation will explain what supercomputing is, and why it is important (and cool!). It will present the design of the new, very-cool, world-class Stampede supercomputing system deployed by the Texas Advanced Computing Center, which offers several innovative capabilities including the first large-scale deployment of Intel's new Xeon Phi technology in the world. Finally, it will discuss how programmers can use Stampede to address big simulation and big data problems, and show some early interesting results.
View official listing on sxsw.com
Tuesday March 12, 2013 11:00am - 12:00pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

11:00am CDT

Storytelling Devices in Interactive Documentary
Using real world examples from a sampling of interactive web-based documentaries, the panel will discuss the specific “Cinematic” and ”Digimatic” devices that makers of interactive documentary are employing to engage their viewers. Our big question is: Once you get past the interface, are people really engaging with the content of these projects in a meaningful way? We will consider ways that interactive filmmakers could more consciously exploit the unique aspects of the digital platform to engage their audiences.
View official listing on sxsw.com
Speakers
avatar for Laura Dixon

Laura Dixon

InstructorThe University of Texas at AustinI'm a PhD student at UT Austin researching online documentary practices (Kickstarter, open source footage, social networking sites, etc.) and the changes to documentary narrative and audience relations. I also have experience in film distribution... Read More →
avatar for Karen Kocher

Karen Kocher

ProducerUT AustinKaren Kocher has been creating "new" media since 1995. Her projects include Austin Past and Present, a digital interactive history of Austin, Zilker Trek, a mobile media scavenger hunt; and work-in-progress, Living Springs, a wed-based documentary about Barton Sp... Read More →
avatar for Bart Marable

Bart Marable

Creative DirectorTerra IncognitaBart has been telling interactive stories for 20 years. He has extensive experience designing projects for web, touchscreen, and mobile platforms, with core expertise in museum-related content. Bart has designed dozens of award-winning projects for... Read More →
avatar for Florian Thalhofer

Florian Thalhofer

Artist, Documentary Maker, Software DeveloperKorsakow-InstitutThalhofer was born 1972 in a small town in Bavaria. He is the inventor of Korsakow a software and a principle to structure narrations. Thalhofer found out, how the world works http://www.cloudx.eu/ . He lives and works... Read More →

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

11:00am CDT

Wanted: Mobile Dev with 40 Years Experience
Low-resolution displays. Limited input capabilities. Frustrating voice interaction. Distracted users. A neverending array of devices. The mobile environment in 2012? Or is it how users with disabilities have dealt with technology since the 1970s?
Learn the tips and avoid the mistakes of the past by exploring how experts in the field of disability have approached designing apps and content with everyone in mind, and see how those designers, developers and users are solving mobile problems today.
View official listing on sxsw.com

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

11:00am CDT

What Does Guitar Hero Have to Do with Your Health?
Everyone wants to get healthier. New solutions arrive daily. Yet the challenge isn’t getting people to try new things and start new habits but getting them to stick with them. A new generation of hardware and software solutions are tackling this problem by integrating gamification, socialization and habit design mechanics into their platforms to create ongoing engagement. The founders of two start-ups who are tackling this problem in two fundamentally different ways will chat with each other about their approaches. Nadeem Kassam, founder of Basis (www.mybasis.com), is building healthy behaviors through the integration of habit design into a hardware and software solution. Kai Huang of Guitar Hero fame, has founded a new start-up, Blue Goji (www.bluegoji.com), to tackle the problem through a software-based gamification approach. Hear their lessons learned and how their companies could influence one of the most critical issues of our time: the nation’s health.
View official listing on sxsw.com
Speakers
avatar for Kai Huang

Kai Huang

Co-FounderBlue GojiKai Huang is a co-founder of RedOctane and has been the President and CEO since 1999. Publishers of the popular Guitar Hero franchise, RedOctane was acquired by Activision in June 2006. Prior to RedOctane, Mr. Huang was co-founder and CEO of Adux Software, a software... Read More →
avatar for Nadeem Kassam

Nadeem Kassam

FounderBasis Science IncNadeem Kassam is the Founder and Chief Alliance Officer at Basis, a director at Zynik Capital Corp, the Founder of BioBeats as well as an angel investor in a number of exciting start-ups and projects.

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

11:00am CDT

Who Owns Your Fans? Not You!
You’re a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media networks are driving conversations for brands mostly without brand control. Facebook owns the brand's fans, and the brand merely rents access to their fans via Facebook. Whether it’s fans discussing a TV show, an actor, a movie, or even a commercial, brands don’t have direct control of the fans and their conversations.
This session explores the concept of brands and fan ownership. Can fans be “owned?” Speakers will provide insight on how brands can gain control and influence the conversation without turning off fans. The session will show how to organize a plan that’s designed to engage fans and followers and turn them into brand ambassadors. Attendees will learn incentivizing and content creation techniques that help ambassadors amplify brand messaging.
Sponsored by Dynamic Signal.
View official listing on sxsw.com
Speakers
avatar for Jon Peters

Jon Peters

Social Media MgrAMDJon Peters is an influential thought leader on social strategy, digital marketing, and influencer engagement strategies. Jon has presented in Europe and America on the topic of social trends, engagement and advocacy. He is a recognized contributor to the SocialMedia.org... Read More →
avatar for Mike Vorhaus

Mike Vorhaus

PresMagid AdvisorsMike Vorhaus founded Magid's Internet practice in 1995 and Gaming practice in 2001. He consults a number of major traditional media companies, as well as a number of leading Internet and gaming companies. Mr. Vorhaus has consulted on a number of film projects such... Read More →


Tuesday March 12, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

11:00am CDT

Why Designers Should Care About Measuring Success
"How do you know this design is better?"
This question stumbles even the most seasoned designers. Businesses are recognizing the importance of design and the competitive advantage that taking a design-led approach offers. Designers are moving up the corporate ranks and we're now beginning to see titles like "Design Strategist," "Design Director" and "Chief Design Officer" take hold within organizations. As designers, the decisions that we are now making carry much more weight and inherently, more risk, to the companies we serve.
This presentation proposes 3 questions that designers can ask to tease out measurement of success early in our creative processes. It will explore methods to develop concrete measurements that will enable designers to make faster decisions, create better alignment with traditional business metrics (e.g. Online conversion rate, sales per square inch), and have more courage to push creative boundaries in our work.
View official listing on sxsw.com
Speakers
avatar for Alfred Lui

Alfred Lui

Chief Design OfficerSeer LabsI'm giving a solo session on "Re-orientating UX Design for the Internet of Things" on Mar 9 in Ballroom A, Austin Convention Center. C u there!

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

11:00am CDT

Work Sucks, but Your RFP Doesn't Have To
Imagine you want to buy a car. A good car that will be fast, reliable and will last a while. So you ask several car shops to send you a 20 page document describing the car and its many benefits, then you base your car purchase on the best written document. That's what an RFP is. It's like shopping for a car without test driving. Why would you want to commit to a nice set of wheels before taking it out for a spin?
Using RFPs to select vendors makes as much sense as shopping for a car blindfolded. If you're looking for creative solutions, why use a process that removes creativity? Proposals only tell you how good a vendor is at writing proposals. The No RFPs movement, started on the heels of SXSW 2012, is continuing to catch on. Our industry needs a breath of fresh air, a new solution.
Join us as we continue to develop an approach that is more human and approachable, a process that treats developers and designers like creative professionals, but still meets client requirements.
View official listing on sxsw.com
Speakers
avatar for Zach Chandler

Zach Chandler

Web StrategistStanford UniversityI am part of the Drupal revolution in Higher Ed, and I straddle academia, business, and technology, with skills in each area. Co-founder of the Stanford Open Source Lab, and, well, lots of other stuff. (Starting things is fun!)
avatar for Todd Nienkerk

Todd Nienkerk

Partner and Digital StrategistFour KitchensDigital strategist, web consultant, and open-source advocate at Four Kitchens in Austin, Texas. Interested in media, publishing, education, non-profit, and social justice. Born in a subterranean cave in the future.
avatar for Joe Rinaldi

Joe Rinaldi

Business Dev DirHappy Cog
JV

Julienne Vanderziel

DirectorThe University of Texas at Austin


Tuesday March 12, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

12:30pm CDT

AI Netizens: The State of Agents Online
Human beings are no longer the only entities posting photos, tweets, checkins and blog posts online. There are other entities moving around us: social bots, emotive shadows of real people, and specifically designed spam generators. Sometimes they're upfront about who they are, sometimes they pretend to be real people, but they're everywhere, and their number is growing. In this panel we'll review a short history of autonomous online agents, their activities, society's response, and then dive into the future of this new kind of life, how we'll build it and what it'll mean for online interaction beyond 2013.
View official listing on sxsw.com
Speakers
avatar for Jeff Kramer

Jeff Kramer

Sr Software EngineerHP CloudA technical project lead at the HP Cloud, I work on systems to enable new types of software to run in the cloud. I'm interested in bots and AI development, as well as all the interesting stuff happening at the intersection of the cloud, tech, physical and... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

12:30pm CDT

Bing Gordon: Gaming and the Future of TV
General partner at KPCB and former COO of EA Bing Gordon will discuss the evolution of entertainment, the future of TV and lessons learned from the gaming industry. Bing will discuss the development of community, downloadable content, content cadence, social marketing and the role that the Tablet, Twitter and YouTube will play in creating a TV experience that more closely mirrors the Internet.
View official listing on sxsw.com
Speakers
avatar for Bing Gordon

Bing Gordon

Investment PartnerKleiner Perkins Caufield & ByersBing Gordon is a general partner at Kleiner Perkins Caufield & Byers. He joined the firm in 2008 and leads KPCB's sFund, the investment initiative to fund and build applications and services that deliver on the promise of the social... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

12:30pm CDT

Bing Gordon: Gaming and the Future of TV
The gaming console has done more to evolve TV than any other technological innovation in a generation, with Xbox Live, PS3 and Nintendo Wii U providing gateways into the home and a yet unrivalled interactive TV experience. As these devices continue to proliferate, and startups and tech giants alike focus on disrupting home entertainment, 2013 may finally usher in a new era for TV. General partner at Kleiner Perkins Caufield & Byers and former Chief Creative Officer of EA Bing Gordon will discuss the evolution of home entertainment, the future of TV and lessons learned from the gaming industry. Bing will discuss the importance of Xbox Live, PS3 and mobile games as well as key factors to creating a TV experience that more closely mirrors the interactive, social and mobile content we are accustomed to on the Internet. He will discuss the development of community, downloadable content, content cadence, social marketing and the role that the Tablet, Twitter and YouTube will play.
View official listing on sxsw.com
Speakers
avatar for Julia Boorstin

Julia Boorstin

ReporterCNBC
avatar for Bing Gordon

Bing Gordon

Investment PartnerKleiner Perkins Caufield & ByersBing Gordon is a general partner at Kleiner Perkins Caufield & Byers. He joined the firm in 2008 and leads KPCB's sFund, the investment initiative to fund and build applications and services that deliver on the promise of the social... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

12:30pm CDT

Creativity: From a Pile of Rocks to a Work of Art
Inspiration comes to us free of charge. But that’s just the start of the creative process. Making a work of art, launching a business or even starting a career requires a holistic mental and emotional skill set. Josh Gosfield, a fine artist, author and award winning illustrator, photographer and art director will take you through the steps of his artistic process, from inspiration to finished product. The talk will focus on a specific body of art—the acclaimed, art show about a fictional celebrity, a 60’s French pop star, Gigi Gaston the Black Flower, that the New Yorker called, “Pop history meets fan fantasy, with hilarious results,” Boing Boing described as “A painstakingly thorough archive of something that never happened,” and about which Bruce Sterling of Wired wrote, “I stand in awe.” Besides looking at a lot of cool pictures, we’ll talk about how to develop self awareness, focus, receptivity and critical thought to bring creativity to any project you are working on.
View official listing on sxsw.com
Speakers
avatar for Josh Gosfield

Josh Gosfield

ArtistMighty House of PicturesJosh has worked on farms and as a carpenter and cartoonist. He was the Art Director of New York Magazine. His illustrations and photos for major magazines, record companies and book publishers have won numerous awards. He has had several one-man shows... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Austin
  Interactive, Panel

12:30pm CDT

Disrupting Dinner: Food Trucks, Top Chefs & Yo Mama
Mobile is revolutionizing food culture, from soup to Korean Tacos. And we’re not just talking about tweeted photos of pork flavored ice cream.
Mobile is the social location-based foundation of the “food truck economy;” of celebrity chef tutorials and recipes on your iPad; and of meal planning apps that impact what moms put on the table. The smartphone is now a part of everyone’s diet. We are democratizing once haughty meals with photo sharing, creating opportunities for entrepreneur chefs in need of real estate, and driving diners to previously uncharted 5-star dives. And society is only on the first course.
Mobile and tablet adoption have passed the tipping point, and the table is set to dramatically change how/where/what we eat. Devices impact the taste buds and waistlines of our country, and our appetite for fresh, local foods. Disrupting Dinner goes in-depth to examine how we cook, shop, and dine out according to what our phones tell us.
View official listing on sxsw.com
Speakers
avatar for Todd Dipaola

Todd Dipaola

CEOinMarketVeteran entrepreneur Todd Dipaola co-founded inMarket to bring the performance and accountability of online marketing to physical brands and retailers.
EK

Edward Kaczmarek

Dir of Innovation & Emerging TechnologyMondelez International
avatar for Russ Parsons

Russ Parsons

Food EditorLos Angeles TimesRuss Parsons is the food editor and columnist of the Los Angeles Times. He has been writing about food for more than 25 years, including more than 20 years at The Times. He is the author of the cookbooks "How to Read a French Fry" and "How to Pick a Peach... Read More →
avatar for Nicholas Patrizi

Nicholas Patrizi

OwnerJalopy Rotisserie And PressNic Patrizi is the chef and owner of the Jalopy in Austin TX. His restaurant is a top Food truck in town, has been highlighted in several publications, and featured on the Food Network Channel. Opened for 2 years, the Jalopy has grown a large grass... Read More →
avatar for Eddie Song

Eddie Song

OwnerKorilla Bbq

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

12:30pm CDT

Engaging Government for Fun, Profit & Meaning
The opening of government has already yielded new tools that can help citizens to start their own businesses and engage in successful projects, while helping the government and the market operate more efficiently. This panel will explore how and why citizens can participate in and benefit from government's recent forays into the digital landscape.
Panelists will discuss the offerings from The National Archive (which hosts the Citizen Archivist Dashboard), the USDA (which hosts MyPlate Super Tracker and Know Your Farmer, Know Your Food Compass), Health and Human Services (which hosts more than 250 health-related data sets), GSA (which runs Challenge.Gov) and the Consumer Financial Protection Bureau (which helps set standards for financial data). We will talk about how citizens, and increasingly entrepreneurs, can turn leverage government to help create new tools and launch companies, make more informed decisions, and engage in meaningful work.
View official listing on sxsw.com
Speakers
avatar for Gadi Ben-Yehuda

Gadi Ben-Yehuda

Innovation & Social Media DirIBM Center for the Business of GovernmentGadi Ben-Yehuda is the Director of Innovation and Social Media for The Center for the Business of Government. He speaks and writes extensively, delivering presentations all over the US and internationally. His articles... Read More →
avatar for Amanda Eamich

Amanda Eamich

Dir of Web CommunicationsUSDAAmanda is the Director of Web Communications U.S. Department of Agriculture, Office of Communications. The policies and programs of the USDA impact the lives of Americans every day – from food, agriculture, and science to natural resources – and there... Read More →
avatar for Mary Krakowiak

Mary Krakowiak

Social Media TeamNational Archives & Records AdministrationOriginally hailing from Philadelphia, Mary now works and lives in the Washington, DC/Baltimore area. She joined the National Archives in 2010, and has been a member of the Social Media Team at the National Archives since it's... Read More →
avatar for Tammi Marcoullier

Tammi Marcoullier

Digital Strategist & Program MgrUS General Services AdministrationLead Strategist for GSA’s Center for Excellence in Digital Government and Program Manager for Challenge.gov. The team is responsible for providing federal agencies with public engagement tools and support through... Read More →
avatar for Karen Trebon

Karen Trebon

Deputy Program ManagerUS General Services AdministrationKaren Trebon joined the Office of Citizen Services and Innovative Technologies , U.S. General Services Administration, in 2002.


Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

12:30pm CDT

Fashion & Food: Transforming Visual Narration
All those latte portraits and shoe snapshots that fill up your feed? They're major game changers—in the cultural narrative realm. And as the recent acquisition of Instagram by Facebook proves, images have become the main medium in which we tell our stories. Moreover, it’s likely that visual documentation within the social sphere has not even reached its saturation point yet. Focusing on two lifestyle categories that have experienced rapid audience growth thanks to the parallel rise in category enthusiasts—from cultural foodies to personal style bloggers—the panelists will discuss emerging trends, how the medium has challenged narrative expectations, what this means for traditional image makers, as well as what the future content and commerce opportunities for these two verticals may hold—within the digital space and beyond.
View official listing on sxsw.com
Speakers
SC

Susan Cernek

Fashion Dev DirGlamour Magazine
AO

Amy Odell

EditorBuzzFeed
avatar for Elizabeth Spiridakis

Elizabeth Spiridakis

Art DirBon AppetitElizabeth Spiridakis is the Art Director at Bon Appétit magazine. She has worked in magazines for over 10 years including Details and The New York Times. In 2007 she was named one of PRINT magazine's NEW VISUAL ARTISTS: 30 Under 30 and has won several magazine awards... Read More →
avatar for Valentine Uhovski

Valentine Uhovski

Fashion EvangelistTumblr
AW

Amy Wicks

Contributing Fashion News EditorGlamour Magazine


Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel

12:30pm CDT

Follow the Patient for Meaningful Change
The year is 2030 and we, the patients of the future, speak to you as parents, children, friends, professionals, and experts in our own care. We have unprecedented access, knowledge, and resources. We will tell you what it took to get here. Our care, as it is facilitated in our bodies, homes, neighborhoods, and villages, looks little like it was imagined in 2012. We come to you to speak frankly about our experience achieving patient-led care, how we got here, and what we need, so that you can help us design for our children's children.
This session, told from the voice of the future patient, comes substantiated by hundreds of hours of observations, interviews, and prototyping with care providers and patients at Kaiser Permanente and Mayo Clinic. From multi-organ transplants to well-baby visits, we will translate for participants how we get from an opaque system beyond its breaking point to one that is fluid, transparent, and centered on productive patient empowerment.
View official listing on sxsw.com
Speakers
avatar for Meredith Dezutter

Meredith Dezutter

Sr Service DesignerMayo Clinic Center for InnovationMeredith DeZutter is a Service Designer at the Mayo Clinic Center for Innovation. Her work focuses on co-creating new healthcare services, products, and experiences by introducing design thinking and system design methodologies across... Read More →
avatar for Dana Ragouzeos

Dana Ragouzeos

Lead Research DesignerKaiser PermanenteAs a child, Dana hid a tape recorder under the family couch to secretly capture their conversations. Now she puts her curiosity to good use, employing human-centered design and research to discover and address the implicit and explicit complexities... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

12:30pm CDT

Fools Fear Failure: Designing Better Ways to Fail
Is there something unique about the social sector that leads to an unwillingness to learn from failure?
It's well known that failure is sticky; people learn better from stories of failure than they do from success stories. Yet, in the social sector, failure is rarely discussed. Instead of treating projects and ideas that failed before us as a massive repository of R+D knowledge, these invaluable stories are often never told or actively swept under the carpet.
As human-centered designers, we fail often and quickly as part of the design process. We also excel at telling stories in a manner that is convincing to clients and customers. This panel asks: how might we use our skills as designers to create a new mindset in the social sector that says "I failed and here's the story of how it happened"?
Moderated by the Knowledge Manager from IDEO.org, this panel brings together designers, master storytellers, and veterans of many a social sector failure to explore this topic.
View official listing on sxsw.com
Speakers
avatar for Ela Ben-Ur

Ela Ben-Ur

Human-Centered Innovation Coachi2i ExperienceEla is passionate about the capacity of human-centered design and design thinking to empower people to create their lives, organizations, offerings, community and world. She believes that innovation is fundamentally about human experiences... Read More →
avatar for Ashley Good

Ashley Good

Head of FailureEngineers Without Borders CanadaAshley started Admitting Failure in January 2011 and has built a career around being an expert on failure—or, more specifically, on learning from it.   Her work has catalyzed a change in the way we think about innovative problem... Read More →
avatar for Sean Hewens

Sean Hewens

Amplify Dir & In-House CounselIDEO.orgSean lead's IDEO.org's Amplify program, a five-year effort funded by the UK Department for International Development with the goal of making international aid more collaborative and human-centered. He also serves as IDEO.org's In-House Counse... Read More →
avatar for Jaspal Sandhu

Jaspal Sandhu

PartnerGobee GroupJaspal’s primary focus is on human-centered design for technology and service innovation in global public health. Through Gobee, a company that he co-founded in 2008, he and his teams consult organizations on various issues related to innovation to improve population... Read More →


Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

12:30pm CDT

From Coral Reefs to the Light Field: Making Waves
Eric Cheng has been exploring the limits of photography as a world-renowned underwater photographer and founder of WetPixel.com, traveling hundreds of feet underwater to capture rare and beautiful creatures. As the Director of Photography for Lytro, Eric has been instrumental is leading the exploration of light field photography with the world’s first consumer light field camera. Eric will discuss the next frontier of photography, as well as predict future trends and disruptive technologies poised to change photography as we know it.
View official listing on sxsw.com
Speakers
avatar for Eric Cheng

Eric Cheng

Dir of PhotographyLytroEric Cheng is Director of Photography at Lytro, where he is responsible for bridging the gap between light field photography and consumers. He is also a professional underwater photographer and Publisher of Wetpixel.com, the premiere underwater imaging community... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

12:30pm CDT

Fun & Games with CSS3
Chris Ruppel demonstrates some bleeding-edge creative concepts you can achieve using CSS3. Examples aren't as practical as they are inspiring, showing off the possibilities of CSS3 and touching on components like animation, media queries, masks, transforms, transitions, filters, shaders, and 3D.
The audience should walk away with excitement, new awareness, and the desire to implement some of this awesome eye candy in a practical manner.
View official listing on sxsw.com
Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

12:30pm CDT

Google[x]: Building a Moonshot Factory
Moonshots are seemingly impossible and yet impossibly-important ideas that through science and technology can be brought to reality. Google[x] is a moonshot factory full of optimists who are focused on changing the world by seeking out massive unsolved problems that — when solved — will profoundly and positively alter the way we live. You may have heard of self-driving cars and Google Glass, but here we'll give a glimpse of the ethos, style, and people behind Google[x].
Then, from 4-6pm, come to our "Solve for X" exploration session at Bat Bar to engage in pushing forward moonshots -- radical technology-based proposals for solving global problems (register at goo.gl/m0R4n and join the community at SolveforX.com).
View official listing on sxsw.com
Speakers
avatar for Astro Teller

Astro Teller

Captain of MoonshotsGoogleDr. Astro Teller currently oversees Google[x], Google's moonshot factory for building magical, seemingly impossible ideas that through science and technology can be brought to reality. Before joining Google, Astro was the co-founding CEO and is a current... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

12:30pm CDT

In Defense of Mashups: Bootstrapping or Stealing?
HousingMaps.com, the prototypical mashup, shows that awesome things can happen when data is freely used to create something bigger than the sum of its parts. Many business have tried bootstrapping by "borrowing" other companies' data, most notably craigslist. When does borrowing become stealing? Should larger companies be allowed to hold their users' data hostage? Or do startups need to get over themselves and stop using incumbents' hard-earned data against them? A panel of mashup veterans will discuss their thoughts on the matter.
View official listing on sxsw.com
Speakers
avatar for Sunil Kanderi

Sunil Kanderi

CEO & Co-FounderMokriyaSunil Kanderi is a technologist and entrepreneur with an accomplished record of excellence in Technical and leadership roles. Under Sunil’s leadership, Mokriya has worked with some of the most popular consumer mobile companies in the market today, including... Read More →
avatar for Carter Rabasa

Carter Rabasa

Sr. Developer EvangelistTwilio
avatar for Chris Treadaway

Chris Treadaway

CEOPolygraph MediaChris Treadaway is Founder & CEO of Polygraph Media, which has built a data mining platform for Facebook. He previously worked as Group Product Manager for Web Strategy at Microsoft, and received an MBA from the University of Texas.
avatar for Hung Truong

Hung Truong

Lead iOS DeveloperNewFoundry

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

12:30pm CDT

Make It or Break It: Why Hot Startups Fail
Many entrepreneurs are at the "make it or break it" point right now. By year four or five, you’re no longer a hot startup; you’re a business that investors expect to make money and break out – or get gone. (Hello Google/Facebook acq-hire.) We'll talk to entrepreneurs who have been there and the investors who fund them about what companies are at the tipping point, and what the secret sauce is that lets some ventures thrive while others collapse. Expect war stories.
View official listing on sxsw.com
Speakers
SP

Shervin Pishevar

Managing DirMenlo Ventures
avatar for Megan Quinn

Megan Quinn

PartnerKleiner Perkins Caufield & ByersMegan is a partner at Kleiner Perkins Caufield & Byers where she focuses on consumer Internet investments. She specializes in designing, building and scaling transformative consumer products and companies.
TW

Tristan Walker

Entrepreneur in Residence at Andreessen HorowitzAndreessen Horowitz

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon C
  Interactive, Panel

12:30pm CDT

Parsing Reality: Shaping Play with Connected Stuff
This panel will explore how our actual lives and everyday stuff are becoming the most interesting platform for gaming.  We'll discuss, from different perspectives, the ways games are shaping our experience of a new blended digital subjective/object space. Portables, wearables, and connected stuff mean bits and networks are everywhere we go, giving us the possibility of a new deep awareness of our personal state. As Will Wright says, "we are at a turning point for mobile gaming, a shift for games from being about simulating reality to being about parsing reality."  Sensors everywhere and advances like bluetooth smart are turning everyday objects into an opportunity for play. The future of our playful sociality is "toys" that are a customization of our interactions with the actual world and everyday life. This panel will explore how games, robots, and playful experiences are the key to making our new habitat of digital/physical complexity more accessible and fun.
View official listing on sxsw.com
Speakers
avatar for Dave Bisceglia

Dave Bisceglia

Co-Founder & CEOThe Tap LabDave is the Co-Founder and CEO of The Tap Lab, a Cambridge-based startup that develops social games with a real-world twist. His focus is in game design and business development. The Tap Lab is a graduate of TechStars Boston and winner of MassChallenge... Read More →
avatar for Phu Nguyen

Phu Nguyen

FounderRomotive IncPhu is a cofounder of Romotive, maker of smart phone robots.
avatar for Tish Shute

Tish Shute

Reality ArchitectStupid Fun Club LLCTish is working with Will Wright on designing and developing a new franchise of personally aware mobile social experiences where your actual life is the gaming platform.

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

12:30pm CDT

Privacy: Who Is In, Who Is Out?
The privacy debate has become a regulatory battle pitting two federal agencies – the FCC and the FTC – against each other. Privacy is a critical issue in today’s technology integrated world. From personal cell phone data to behavioral advertising, these are invaluable components of our daily lives and to our devices. As critical as this is, it is even more important that the jurisdictional boundaries be clear. Which pieces of privacy-centric issues fall under which umbrella? What role should the federal government take? How are start-ups, tech companies, and app developers being heard? Who gets the final say: the federal government, industry led coalitions, or consumers?
View official listing on sxsw.com
Speakers
avatar for Christina Gagnier

Christina Gagnier

CEOTRAILChristina Gagnier leads the Intellectual Property, Internet & Technology practice at Gagnier Margossian LLP, with a specialization in social media, copyright and information privacy.
LH

Link Hoewing

VP Internet & Technology IssuesDCI Group
avatar for Harold Ford Jr

Harold Ford Jr

Honorary Co-ChairBroadband for AmericaHarold Ford Jr. served five terms in the U.S. Congress representing the 9th district of Tennessee. First elected in 1996, Harold served on the House Financial Services, Budget and Education Committees while in Congress. In addition, Harold was... Read More →
avatar for Sara Kloek

Sara Kloek

Dir of OutreachAssociation for Competitive TechnologyAs Director of Outreach, Sara Kloek uses expertise gained from nearly a decade in grassroots organizing on political campaigns, advocacy campaigns and in the halls of the United States Congress to engage ACT members around the world... Read More →
avatar for Catherine McCullough

Catherine McCullough

Exec DirIntelligent Car CoalitionCatherine McCullough works where the worlds of law, politics and media merge to create policy in the field of technology. She was raised in Washington and has worked in politics and policy for over twenty years.

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

12:30pm CDT

Spread the Happy, Save the World
The sad part about happiness: it doesn’t always come easy. In fact it’s often quite a challenge. We want to fix that. Delivering Happiness is a company dedicated to finding what makes you happy—and they aren’t messing around. Their movement to “nudge the world to a happier place” spans across the globe, reaching individuals, organizations, and businesses, guiding them toward profits, passion, and purpose. HZDG (HZ) had the opportunity to take part in trial sessions for the company’s movement, Delivering Happiness at Work. With guidance and inspiration from happiness experts, it’s possible to achieve a high level of employee morale and sustain a happier, healthier environment. Learn why satisfaction in the workplace yields high levels of efficiency and significant feelings of fulfillment. Understand why this matters. Use it to empower your community and create meaningful life experiences. Join the movement. Spread the word. Because life’s too short to be anything but happy.
View official listing on sxsw.com
Speakers
avatar for Kevin Kubasik

Kevin Kubasik

Dir of DevHZDG IncAs "Resident Nerd," Kevin is the go-to resource for innovative and creative technology solutions. An entrepreneur at heart, you can find Kevin working late nights in an effort to perfect the latest of HZDG's offerings. A purist who can be found quoting "The Zen of... Read More →
avatar for Jenn Lim

Jenn Lim

CEO & Chief Happiness OfficerDelivering Happiness at Work IncJenn Lim is the CEO and Chief Happiness Officer of Delivering Happiness, a company she and Tony Hsieh (CEO of Zappos.com) co-founded to inspire science-based happiness, passion and purpose at work, home and everyday lif... Read More →
avatar for James Key Lim

James Key Lim

Chief WebolutionaryDelivering Happiness at Work IncJames Key Lim is the CEO of Delivering Happiness at Work and his purpose is to “make happy work.” In 2002, James became one of the first employees at Zappos.com to develop new strategic revenue streams with CEO Tony Hsieh. In... Read More →
avatar for Karen Zuckerman

Karen Zuckerman

Pres & Exec Creative DirHZDG IncAs President and Executive Creative Director, Karen Zuckerman leads both the creative and the corporate vision of HZDG (HZ), the agency she launched from her basement in 1987. More than 25 years later, she stays true to her mantra—just make it cool—and... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

12:30pm CDT

The Buyer and the Beats: The Music Fan and How to Reach Them
Explore the important unanswered questions surrounding key music consumer behaviors, including; how to decode the super fan, what technology savvy consumers use to discover and purchase music,and in what way crowdsourcing sites can help artists reach fans. Presented in collaboration with Nielsen.
View official listing on sxsw.com
Speakers
avatar for Howard Applebaum

Howard Applebaum

President, Nielsen EntertainmentThe Nielsen Company
avatar for David Bakula

David Bakula

SVP Client DevNielsen Entertainment
avatar for Shawn O'Keefe

Shawn O'Keefe

IA Festival ProducerSXSW STAFF
avatar for Benji Rogers

Benji Rogers

Pres & FounderPledgeMusicBenji Rogers is an independent musician from London who has been making his own records since 1999. In 2009, Benji founded PledgeMusic, the leading international direct-to-fan platform offering artists a unique way to engage their fans in the music making... Read More →
BZ

Barbara Zack

Nielsen Company

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

12:30pm CDT

The End of Reality: The New Augmented Reality
The 21st century has introduced an array of technologies that strive to enable the seamless mix of virtual content and real-world environments. The ability to augment the human senses holds great potential, but could there be an inherent conflict with our natural experiences of our surroundings?
Emerging head-worn displays, such as Google Glass, promise to simplify and amplify our experiences of the real world, but are we also risking to diminish and reduce the value of an unaltered reality?
This session will examine a number of current and future technologies in the light of the interactions and experiences that they may deliver and the failures that may be foreseen. What are the risks of augmented reality technologies? What is the potential and the tradeoffs in adopting this new science? What are the implications beyond our visual perception for augmenting touch, hearing, smell and taste?
View official listing on sxsw.com
Speakers
avatar for Alex Olwal

Alex Olwal

ResearcherMIT Media LabAlex Olwal (Ph.D.) is a post-doctoral fellow at the MIT Media Lab.
avatar for Jamie Zigelbaum

Jamie Zigelbaum

artist / designer / engineerZigelbaum + CoelhoJamie Zigelbaum makes conceptual, interactive, physical, computational stuff. He generally makes these technology-mediated yet human things to defamiliarize, metabolize, understand, and communicate our emerging contemporary experience... Read More →


Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

12:30pm CDT

Utopia/Dystopia: Inspiring the Next Digital Native
All design requires some speculation—after all, a designer must predict an individual’s uncertain reaction to her work. What of design that teaches by speculating on what our future might look like? Orwell and Huxley have warned generations of readers with their dystopian views of the world. Artists like The Yes Men and Steve Lambert have taken a utopian approach, asking us to consider what a perfect defense budget may look like or designing a New York Times for the wishful-thinkers.
Millennials have had the chance to consider the advancements and consequences of the digital revolution, a time when new media have been infused into every element of society. As the next generation of digital natives comes into its own, what role does speculative design play in educating or inspiring those who will build and use the tools that shape their world? The talk includes a review of work that help ground an understanding of today’s media landscape by projecting what they look like in the future.
View official listing on sxsw.com
Speakers
avatar for Gabriel Schaffzin

Gabriel Schaffzin

Researcher & Designer & BuilderSkepticHaving used his degree from Babson College to work at organizations as small as his own start-up to multi-national corporations, Gabi returned to the academic world three years ago to earn his graduate degree at the Dynamic Media Institute at... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

12:30pm CDT

Visual Bites: Culinary & the Web
Food-related filmmaking on the web is exploding and never has the phrase, "You eat first with your eyes" been more relevant. As people are more and more conscious about what they are putting into their bodies - restaurants, chefs and the food industry are answering the call by creating original web content to not only inform but entertain and bring current and potential consumers behind-the scenes and into the culinary fold.
This ever-expanding food culture is also bringing non-culinary brands into the culinary world, as small businesses to big brands like Lexus are seeing the benefits of joining this revolution. Join the discussion on how the food culture of the web is thriving, what makes it successful and how it is continuously attracting thousands of viewers who are hungry for more.
View official listing on sxsw.com
Speakers
avatar for Aaron Franklin

Aaron Franklin

Franklin Barbecue
avatar for Alex Kakoyiannis

Alex Kakoyiannis

CEOThe Culinary AgencyAlex Kakoyiannis is the founder and CEO of The Culinary Agency, a first of its kind agency exclusively focused on leveraging culinary culture through talent representation, content development, brand consulting and incubating early stage ventures.
avatar for Christian Remde

Christian Remde

Rightfrog FilmsChristian Remde is an award-winning director, editor and motion graphics artist with over 15 years of film and television experience.

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

12:30pm CDT

We Want Turtles! Giving Communities What They Want
In conversation with Leslie Wolke, Jake Barton, founder and principal of Local Projects will walk through the case study of "Change by Us," an open source application with its first project up and running for New York City. In an attempt to translate large-scale government initiatives into concrete and desired improvements for the city's residents, this website solicits ideas -- as seemingly far-fetched as a turtle pond in the Lower East Side of Manhattan (which has been funded, by the way) -- and connects the ideas and their proposers with relevant city agencies to make them happen. This case study will kick off a far-reaching conversation about how the web is best used to instill and sustain community activism and involvement.
View official listing on sxsw.com
Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

12:30pm CDT

Why Shopping Will Never Be the Same
It’s no secret that mobile is revolutionizing how people shop and pay, becoming the digital nexus of consumers’ lives. They want what they want … when they want it – anytime, anywhere. It’s a new world for retailers of all shapes and sizes.
Retailers realize that mobile is the way to go, but what exactly does that mean?
Steve Yankovich, VP Innovation and New Ventures, eBay Inc, will share his thoughts on how retailers can connect and engage with consumers on their iPhones, iPads, in store, at home, and everywhere in between. The technologies packed in today’s mobile devices – from image recognition and barcode scanning to push alerts and geofencing – are all prime opportunities for retailers to make shopping fun and tailor-made for each individual consumer. Based on eBay’s experience partnering with retailers, Steve also will share tips and tricks on how retailers can compete and win in the new commerce environment
View official listing on sxsw.com
Speakers
avatar for Steve Yankovich

Steve Yankovich

VP Innovation & New Ventures, eBay InceBay

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

12:30pm CDT

Will Crowdfunding for Businesses Succeed or Fail?
A revolution in early stage finance is taking place.
Thanks to the JOBS Act, which opens access to capital through stock sales by non-public companies, a new market is being born that will revolutionize how we think about investing and how we grow jobs. It's called equity-crowdfunding. For the first time, middle-class Americans will be able to pull from their savings in order to invest in startups and small businesses.
If people shift just 1% of the $30 trillion they hold in savings to small businesses, it will amount to more than 10 times the venture capital invested in all of 2011. With numbers like that, the reach and impact of this emerging market could dwarf the size of today’s donation-based crowdfunding market.
That’s not a game-changer. That’s a revolution.
But will the JOBS Act live up to its name? Will equity-crowdfunding create the tidal wave of jobs this country needs? Will US businesses once again thrive, instead of merely survive?
View official listing on sxsw.com
Speakers
avatar for Chance Barnett

Chance Barnett

Co-Founder & CEOCrowdfunderChance Barnett is the Co-Founder and CEO of crowdfunder, the social network and business crowdfunding platform for small businesses, social enterprises and startups. Chance is a successful internet entrepreneur who has started and bootstrapped several companies... Read More →

Tuesday March 12, 2013 12:30pm - 1:30pm CDT
Hilton Austin Downtown, Salon D
  Interactive, Panel

2:00pm CDT

10 Tips From Kim Jong-il About Interactive Docs
1) Good Art = Good Propaganda
· The Defector and some of the best web docs out there today

2) What means ‘Interactive?’
· essential attributes of an interactive website

3) American $, Canadian $, I take any $
· lining up the money, all kinds of money

4) Recycle Assets (again and again)
· leveraging film shoots and x-platform projects.

5) You don’t have to make sense (Linear vs Non-linear)
6) Execution (without guns)
· the creative process/design/execution and why everything changes
7) The Tribulations/Problems
· budget limitations, long development cycles, clients

8) Beta test!
· why designers need guinea pigs, so much trouble to shoot
9) Propaganda about your piece
· why PR and promotions is crucial
10) There is no tip #10 due to Austerity Measures
View official listing on sxsw.com
Speakers
avatar for Adrian Belina

Adrian Belina

Creative DireJam3MediaOne of the 3 partners at Jam3, Adrian is Co-Creative Director and brings to the table not only his creative skills but also a strong knowledge of digital strategy stemming from his advertising and marketing experience. A respected creative judge at several award... Read More →
avatar for Hannah Donegan

Hannah Donegan

Production CoordFathom Film GroupAs social media expert, Hannah has produced crowd-funding campaigns for independent projects, such as The Defector, All Out War, and The Choco Jungle Project. Her work in managing and cultivating social media communities is strongly focused on documentary... Read More →
JL

Jean Lange

Vp Sales/PromoCha Dao Tea Company LLC
avatar for Media Ridha

Tuesday March 12, 2013 2:00pm - 3:00pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

2:00pm CDT

Music as Financing for independent Film
This is a Convergence panel presented by SXSW Film. This session is open to all badges: Interactive, Film, Music, Gold and Platinum.
This panel will discuss the evolution of music into a source of finance for independent film. Filmmakers rarely raise money from one source; debt, equity, grants, tax credits, rebates, and fan funding are well known sources, but music-based sources of finance can be increasingly useful to independent producers seeking to close their financing.
View official listing on sxsw.com
Speakers
AD

Aleks de Carvalho

FounderNo Mystery Studios
avatar for Jennifer Dana

Jennifer Dana

The Gersh AgencyProducer Jennifer Dana has been a member of The Gersh Agency’s Finance and Distribution department since October 2010. Most recently she served as producer on THE BRASS TEAPOT which debuted at the Toronto International Film Festival in 2012, and is forthcoming in... Read More →
avatar for Goetz Grossman

Goetz Grossman

Film & TV Score AcquisitionsSongs Music PublishingGoetz Grossmann has partnered with Songs Music Publishing, an independent music publishing company with offices in New York, Los Angeles, London and Nashville, to acquire film and TV score rights from production companies. Producers... Read More →
avatar for John Sloss

John Sloss

Founder of Cinetic, LawCo, FilmBuffCinetic MediaJohn Sloss is the founder of Cinetic Media and a co-founder of FilmBuff. He is the founder of and a partner in the entertainment law firm Sloss Eckhouse LawCo LLP. He co-founded Producers Distribution Agency, the theatrical distributor... Read More →
avatar for Mike Ventimiglia

Mike Ventimiglia

No Mystery StudiosAs head of No Mystery Media’s strategic development, Mike leads the company’s efforts to leverage its existing media catalog and production services portfolio to bring unique solutions to filmmakers and content producers. Mike brings over 15 years of professional... Read More →

Tuesday March 12, 2013 2:00pm - 3:00pm CDT
Austin Convention Center, Room 16AB
  Interactive, Panel

3:30pm CDT

Activists, Rockstars & Startups: Building Movements
Building new movements is a challenge common to the arts, social change and startup worlds. In each case, barriers to entrepreneurship have fallen dramatically, and as a result, the scarcest commodity has become commitment and action of the crowd. Explore the recent successes of innovative new models of movement-building that aim to transform behavior and the economy.
View official listing on sxsw.com
Speakers
LD

Laura Dawn

Creative DirMoveOn.org
avatar for Andy Ross

Andy Ross

Lead guitaristOK GoAndy Ross is the lead guitarist for the band OK Go, who have been called "the first post-internet band" and are at the forefront of an emerging class of independent creative entrepreneurs making art in both digital and physical spaces. OK Go have sold over 700,000... Read More →
avatar for James Slezak

James Slezak

PartnerPurposeJames is a partner at social change agency Purpose, where he leads the New Economy practice, working to develop mass participatory initiatives to accelerate the transition away from unsustainable economic practices.
avatar for Paul D Miller (aka DJ Spooky)

Paul D Miller (aka DJ Spooky)

ArtistDJ Spooky That Subliminal KidPaul D. Miller/DJ Spooky has recorded a huge volume of music and collaborated with artists, writers, musicians and composers such as Robert Wilson, Iannis Xenakis, Ryuichi Sakamoto, Mariko Mori, Kool Keith, Pierre Boulez, Saul Williams, Steve Reich... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 12AB
  Interactive, Panel

3:30pm CDT

Ad Hacking for Startups
The power has shifted from Mad Men to Marketing Hackers, so drop the agency... and keep the cocktails. With the increased availability of self-service platforms, start ups now have access to many of the same tools that had previously only been available to Fortune 500 brands and Madison Avenue agencies. The trick is to figure out which ones make sense for your business, and how to best use them. This session will give you the inside scoop on the latest and greatest online advertising technologies from people who've mastered them. We'll share our favorite marketing hacks including Facebook, SEO/SEM, Display, and Retargeting.
View official listing on sxsw.com
Speakers
avatar for Adam Berke

Adam Berke

PresAdRoll.com
avatar for Noah Kagan

Noah Kagan

Chief SumoAppSumo.comNoah Kagan is one of the top rated burrito connoisseurs across the globe.
NK

Noah Kagen

Chief SumoAppSumo.com
CL

Chris Lindland

CEOBetabrand

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon D
  Interactive, Panel

3:30pm CDT

After the Hackathon
Over the past three years, hackathons have spun up into a hurricane gale of headline and hype for the hacker culture we all know and love.
Builders of every stripe flock to these events held on themes ranging from music to photos to video to hardware to education to art to games to payments to government to disaster relief.
In tech hubs like Silicon Valley and New York, one can expect to see a hackathon hosted every weekend in the year. - Gotham held at least one hackathon every weekend since January 6th, 2012.
Has it been too much? Are hackathons still in touch with the hackers that attend them?
Join the creators and organizers of Music Hack Day, Super Happy Dev House, Hacker Olympics and Hack n' Jill for an exploration into the buzz around hackathons and find out if the hype is dying out in the developer communities that fuel these special events.
View official listing on sxsw.com
Speakers
avatar for Joel Franusic

Joel Franusic

Developer EvangelistTwilioJoël Franusic is a Developer Evangelist at Twilio and Co-Organizer of SuperHappyDevHouse.
avatar for Jarod Reyes

Jarod Reyes

Front-end DeveloperVoxy
avatar for Kara Silverman

Kara Silverman

co-founderHack'n Jillin short? kara is a communications, media, and events expert who loves all things dogs, startups, running, and is working on her first company(s).

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Longhorn
  Interactive, Panel

3:30pm CDT

Applying the Leader’s Code to Silicon Valley
Drawing on the leadership he learned on the front lines, decorated military officer and Fortune 500 executive Donovan Campbell moderates a panel on how the training model of the United States military can serve as a foundation for great leadership in business and beyond. Alongside Ustream Co-Founder and CEO Brad Hunstable and entrepreneur and author Chris Guillebeau of The $100 Start-Up, the discussion will focus on character as the most important quality in a leader and will explore how six key attributes--humility, excellence, kindness, discipline, courage, and wisdom—can be utilized by entrepreneurs and those who are trying to carve out their own niches in the business world.
View official listing on sxsw.com
Speakers
DC

Donovan Campbell

Mgmt ConsultantCrederaDonovan Campbell is a management and technology consultant, and the bestselling author of JOKER ONE: A Marine Platoon's Story of Courage, Leadership, and Brotherhood and the forthcoming THE LEADER’S CODE (on sale April 9). He graduated from Princeton University... Read More →
avatar for Chris Guillebeau

Chris Guillebeau

AuthorUnconventional Guides series
avatar for Brad Hunstable

Brad Hunstable

Co-founder & CEOUstream.TV

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Four Seasons, Four Seasons Ballroom
  Interactive, Panel

3:30pm CDT

Breaking the Mold with Meaningful Design
Anyone can design a gadget that looks pretty, but when it comes down to building a successful product, it’s about so much more than just looks. Companies like Jawbone and Nest are disrupting categories by putting purpose behind their unrivaled, extraordinary designs. Every detail is calculated – every facet of the design is deliberately made in an effort to make the product even better (more efficient, accurate, reliable, durable, etc.) Hosain Rahman from Jawbone and Tony Fadell from Nest will discuss how good design is both beautiful and meaningful—with the ultimate goal of creating technology that naturally fits into your life, rather than changing your life to fit the technology. They’ll discuss design best practices including the importance of combining hardware with software; the role of simplicity in design; and how to “break the mold” by challenging the traditional rules of design.
View official listing on sxsw.com
Speakers
avatar for Scott Dadich

Scott Dadich

Editor-in-Chiefwired.comScott Dadich was named editor in chief of WIRED in November of 2012.Prior to being named editor in chief, he served as Vice President, Editorial Platforms & Design for Condé Nast. In this role, he oversaw the creative efforts to bring Condé Nast's storied... Read More →
avatar for Tony Fadell

Tony Fadell

Founder & CEONestTony Fadell is the founder and CEO of Nest, the company that developed the Nest Learning Thermostat. The Nest Learning Thermostat learns about you and your home to automatically turn itself down when you're away, guide you to energy-efficient temperatures when you... Read More →
avatar for Hosain Rahman

Hosain Rahman

Founder & CEOJawboneHosain Rahman is the CEO and founder of Jawbone, a groundbreaking developer of popular products and services for the mobile lifestyle. Hosain is passionate about bringing innovative, intuitive, and elegantly designed products to market that let consumers’ get... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom A
  Interactive, Panel

3:30pm CDT

Customer Support Gets Augmented
Augmentation. It’s not just for plastic surgery anymore. Today, companies are exploring the world of augmented reality for customer support, partnering with mobile devices to give computers, printers and other devices much more than just a face lift. A technology most commonly used for larger-than-life computer games and football plays, augmented reality now has a business case in the mobile space for technical support and repair. HP is the first computing vendor to use mobile augmented reality (MAR) in this realm – delivering a whole new support experience that is not only techie, geeky cool, but also helps to solve the most particular of printer problems. But MAR has its quirks, too. This panel will explore the idiosyncrasies of using MAR for tech support from the perspective of a company that knows all too well the challenges of running a business while also providing stellar support. From branding to improving the customer experience, companies both large and small will benefit. Sponsored by Hewlett Packard.
View official listing on sxsw.com
Speakers
avatar for Wendy Farrell

Wendy Farrell

Mgr, Content SolutionsLionbridgeFor the last 8 years, Wendy Farrell has led Lionbridge's Content Solutions team in defining interactive solutions for global companies. Wendy has helped clients such as HP, Microsoft, Cisco, Motorola, General Motors and many others design, develop... Read More →
avatar for John Havens

John Havens

FounderThe H(app)athon ProjectI'm the Founder of the H(app)athon Project, contributing writer for Mashable, author, and consultant.
avatar for Fulvio Marfoni

Fulvio Marfoni

Content & Localisation Strategies Online SupportHewlett-PackardContent, Localization and Mobile strategist, Fulvio helped to chart the course for HP's Customer Support web presence from the beginning.

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom BC
  Interactive, Panel

3:30pm CDT

Digital Outcasts: The New Bootstrapping
The term “outcast” covers numerous demographic categories. It can represent the 54 million Americans currently living with a disability. It can refer to patients who live in isolation during long-term rehabilitation. It describes those living in economically disenfranchised neighborhoods. And it covers anyone who relies on a product or service for basic life functions, but are prevented access by poor design.
This presentation will detail three real world case studies of digital outcasts – members of disenfranchised populations who transformed their communities through a “grass roots” approach to technological innovation. Individual examples will include: a young man living with traumatic brain injury whose customized iPad app aids his treatment; the use of virtual reality as a form of pain distraction, and a mobile nutritional support program assisting community leaders living in urban "food desert" neighborhoods.
View official listing on sxsw.com
Speakers
avatar for Kel Smith

Kel Smith

PrincipalAnikto LLCKel Smith is a longtime speaker, author and practitioner on digital accessibility and healthcare innovation. His presentation credits span fifty cities in six countries. He is the author of the book "Digital Outcasts: Moving Technology Forward Without Leaving People... Read More →


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 10AB
  Interactive, Panel

3:30pm CDT

Geek Nirvana: Achieving Data-Driven Team Happiness
If we're all working so hard in the pursuit of happiness why are so many of us unhappy at work. As work and play blend together in our mobile lives, happiness in the workplace has never been more important. Collaboration is fueled by positive working dynamics and happy teams have been shown to be 30% more productive.
This panel will explore making the happiness of your team a metric you track and manage. The happiness of your team has never been more important and is a key driver of retention, productivity and making your company an awesome place to work.
Join us to learn just how you can take a data-driven approach to building a happier team.
View official listing on sxsw.com
Speakers
avatar for Jenn Lim

Jenn Lim

CEO & Chief Happiness OfficerDelivering Happiness at Work IncJenn Lim is the CEO and Chief Happiness Officer of Delivering Happiness, a company she and Tony Hsieh (CEO of Zappos.com) co-founded to inspire science-based happiness, passion and purpose at work, home and everyday lif... Read More →
avatar for Chris Schultz

Chris Schultz

FounderVoodoo Ventures LLCFounder @voodoo, co-founder @launchpad & @flatstack. Throw @launchfest. Launching @nikonikoapp. Generally in need of a haircut. Let's go get 'em.
BW

Brian Welle

People Analytics MgrGoogle


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Courtyard Marriott, Rio Grande Ballroom
  Interactive, Panel

3:30pm CDT

How Women Are Driving the Gaming Industry Forward
The largest demographic of online game players are women over 35. And, this demographic is more social than ever; they’re willing to purchase virtual goods and boosters, while spending more time playing across multiple devices and platforms.
Get an insider’s view of this fun and dynamic industry with a focus on how women are driving the gaming space forward, as the business and creative talent behind the games and as consumers of games. Hiring women in the games industry leads to successful, fun games with a loyal following. An all-star panel of women executives and game developers from top game companies will share their experiences as females working in the game industry, what they’ve learned from making games designed for both men and women and offer tips for landing your dream gaming job.
View official listing on sxsw.com
Speakers
avatar for Rachel Bernstein

Rachel Bernstein

Exec ProducerMaxis StudioRachel Bernstein is an Executive Producer at EA, currently working on an unannounced new game. Previously at EA, she led development of The Sims Medieval and MySims Agents (Wii).
avatar for Cara Ely

Cara Ely

Creative DirZyngaCara Ely is a Creative Director at Zynga Inc. based in both Seattle and San Francisco. She led the creative team for the launch of Zynga’s first social hidden object game, Hidden Chronicles, which peaked at over seven million DAU. She is currently working on a (top... Read More →
AG

AJ Glasser

Managing EditorInside Network
avatar for Allison Rynak

Allison Rynak

VP, Mktg CommGSN DigitalAllison oversees marketing communications for GSN Digital. She manages the company’s PR, advertising, branding and cause marketing efforts across its online destination sites, GSN.com and WorldWinner.com, as well as its mobile and social apps. Previously... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7
  Interactive, Panel

3:30pm CDT

Is It Local? Scaling Local Infrastructures
Amidst a failing national economy, entrepreneurs and consumers are turning to local businesses to fuel job growth, provide access to inventory and boost local economies. Startups like Getaround, Flywheel, and Postmates have developed local infrastructure businesses that tap into existing inventory and workforces in your city. But, can they scale?
This conversation will address three specific topics: 1) why local infrastructure has emerged as a new “trend” 2) what markets these businesses will succeed best in 3) how to scale while balancing supply and demand.
Speaking from leading local commerce and transportation startups, Jessica, Sean and Steve will discuss strategies, lessons learned and how it looks to roll out in new cities. They’ll answer if it’s possible to build a framework where businesses can plug in growth and market variables such as city size, local topography, hourly wages, access to public transportation, etc or whether they’re just flying by the seat of their pants.
View official listing on sxsw.com
Speakers
SH

Steven Humphreys

CEOCabulous
SP

Sean Plaice

Co-founder, EngineerPostmates
avatar for Jessica Scorpio

Jessica Scorpio

FounderGetaroundJessica founded Getaround, a Silicon Valley startup that is pioneering the concept of peer-to-peer car sharing using mobile technology. Prior to launching Getaround, she completed the Graduate Studies Program at Singularity University, a new graduate program launched... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon C
  Interactive, Panel

3:30pm CDT

Making Accessible Transportation Modern & Cool
To the millions of travelers with special needs getting from one place to another has been an issue due to inaccessible routes or lack of information about the routes they intend to take. Research in accessible transportation has gained new momentum in recent years as a result of some US Department of Transportation (USDOT) research activities. FHWA Exploratory Advanced Research (EAR) and Small Business Innovation Research (SBIR) programs are exploring advancements in Intelligent Transportation Systems (ITS) and other technologies to improve accessible transportation for people with vision impairment and other disabilities. This session will bring different experts, technologists and perspectives from the USDOT, academia and private sector, and look for ways to collaboratively work to further this research. 2/3 speakers will be added at a later time.
View official listing on sxsw.com
Speakers
avatar for Bill Curtis-Davidson

Bill Curtis-Davidson

Accessible Transportation Solutions & Business Dev LeadIBMBill Curtis-Davidson is a Business Development & Solutions Leader in the IBM Human Ability & Accessibility Center, where he is responsible for developing new accessibility services and technologies and integrating them into... Read More →
avatar for Kamiar Kordari

Kamiar Kordari

Senior Research EngineerTRX SystemsKamiar Kordari is the lead research engineer and principal investigator at TRX Systems, Inc., and is focused on building indoor location technologies for enterprise and consumer mobile applications. TRX Systems products deliver real-time 3D location... Read More →
avatar for James Pol

James Pol

Team Leader for Program Mgmt & Evaluation in the USDOT ITS Joint Program OfficeUS Department of TransportationJames Pol is the Team Leader for Program Management and Evaluation in the USDOT ITS Joint Program Office. James oversees the independent evaluation of all ITS research conducted... Read More →
avatar for Mohammed Yousuf

Mohammed Yousuf

Research EngineerUSDOT/FHWAMohammed Yousuf is a research engineer in FHWA's Office of Operations Research and Development and works on enabling technology solutions for intelligent transportation systems. He is leading the new Accessible Transportation Technology Research Initiative... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 5ABC
  Interactive, Panel

3:30pm CDT

New Technology for Conflict Prevention
For decades, conflict prevention practitioners have searched for creative ways to bring about human connections that bridge opposed positions. Public information campaigns, reconciliation conferences and exchanges between groups all provide the reflective space for alternative narratives.
As online and mobile connectivity increases, new ways to connect people and build social cohesion are emerging. Peace messages delivered via SMS can have a wider and more timely reach. Reconciliation conferences can be supplemented with online collaborative formulation of peace agreements, drawing on one-texting practices. Exchange visits can be augmented by online interactions, building on existing social networks. Platforms for collaborative design and funding of community projects can be used to identify and deliver “peace dividends.”
This panel will explore how peacebuilding practitioners leverage new technologies to create virtual adaptations of traditional conflict prevention activities.
View official listing on sxsw.com
Speakers
avatar for Anne Kahl

Anne Kahl

Programme Specialist, Conflict PreventionUnited Nations Development ProgrammeAnne Kahl is Conflict Prevention Specialist with the Conflict Prevention Group, Bureau for Crisis Prevention and Recovery of the UN Development Programme (UNDP). Her work with Conflict Prevention focuses... Read More →
avatar for Helena Puig Larrauri

Helena Puig Larrauri

Peacebuilding ConsultantChange AssemblyHelena Puig Larrauri is a peacebuilding practitioner, with experience in the use of technology for conflict prevention. She served as peacebuilding specialist and analyst at UNDP Sudan until 2012, working with communities to identify conflict... Read More →
avatar for Patrick Meier

Patrick Meier

Dir of Social InnovationQatar Computing Research Institute & PeaceTXTPatrick Meier (PhD) is an internationally recognized thought leader on the application of new technologies for crisis early warning, humanitarian response and resilience. He presently serves as Director of Social... Read More →
avatar for Margarita Quihuis

Margarita Quihuis

Dir, Stanford Peace Innovation LabStanford Peace Innovation Labsocial entrepreneur and mentor capitalist, Margarita Quihuis’s career has focused on innovation, technology incubation, access to capital and entrepreneurship. Her accomplishments include directorship of Astia (formerly... Read More →


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 6AB
  Interactive, Panel

3:30pm CDT

Omnipresent: When Virtual Meets Reality
When the “virtual overlay” meets everyday life, everything changes, from the way we shop to the way we interact with the world around us. Today, augmented reality is moving beyond the virtual dimension to enhance real world experiences, meshing with and revolutionizing interactive training, real-world simulation, design, architecture, manufacturing, medicine and more. This panel explores new advancements in Virtual / Augmented Reality and the short and long-term impacts AR may carry. We'll also explore the not-so-distant future, highlighting the creative opportunities that exist for the development of new AR solutions, standards and enabling technologies. Sponsored by IEEE.
View official listing on sxsw.com
Speakers
avatar for BC Biermann

BC Biermann

Visiting Asst Prof of Media Studies & Studio Arts University of Missouri Saint LouisThe Heavy ProjectsDeriving his pseudonym from his fondness for philosophical discussion, BC "Heavy" Biermann possesses an interdisciplinary background that comprises technology, academia, and the arts... Read More →
avatar for Jay Iorio

Jay Iorio

Technology StrategistIEEEJay Iorio is the Technology Strategist for the IEEE Standards Association. His primary focus is virtual worlds, augmented reality, and serious games. Iorio built and currently manages IEEE Island in Second Life and has worked extensively with advanced publishing... Read More →
avatar for Christine Perey

Christine Perey

Spime WranglerPerey Research & ConsultingChristine Perey has worked for more than 20 years in the domain of rich media communications, initially in the area of dynamic media technologies on personal computers; she founded, was the editor and publisher of the QuickTime Forum, a publication... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Radisson Town Lake, Town Lake Ballroom
  Interactive, Panel

3:30pm CDT

Out with the Old: Disrupting the Home Care Market
The aging population is rapidly increasing and they are the highest consumers of healthcare in the US. The elderly face many obstacles to healthy aging including unacceptably high readmission rates; uncontrolled costs of healthcare; and loss of independence. For these reasons and many more, there is an increasing shift away from acute care to home care. Many factors impact the efficacy of home care in ensuring healthy aging including the changing healthcare regulatory environment, emerging technologies, and an increasingly tech savvy elderly population. We have put together a panel that operates at the intersections of entrepreneurship, technology, policy, and clinical practice surrounding elderly home care. Our goal is to explore the opportunities available to innovate in home care so we can improve the lives of the vulnerable elderly population.
View official listing on sxsw.com
Speakers
avatar for Katy Fike

Katy Fike

Founder / CEOInnovate50Katy Fike is a PhD gerontologist, CEO of Innovate50, an innovation consulting firm focused on the 50+ market, and co-founder of Aging2.0. Innovate50 works across a broad spectrum of industries including consumer products, healthcare, retail, technology, travel... Read More →
avatar for Francine Hardaway

Francine Hardaway

FounderStealthmode PartnersFrancine Hardaway, Ph.D is a serial entrepreneur and seasoned communications strategist. She co-founded Stealthmode Partners, an accelerator and advocate for entrepreneurs in technology and health care, in 1998. Prior to Stealthmode, she owned two marketing... Read More →
avatar for Andrey Ostrovsky MD

Andrey Ostrovsky MD

CEOCare at HandPhysician and social entrepreneur. Creating disruptive technology to better health for vulnerable populations. Specialize in applying lean methodology to discovering social and commercial value of innovations in healthcare.
avatar for Timothy Rowan

Timothy Rowan

Pres & Lead ConsultantRowan Consulting Associates IncTim Rowan, M.A., is a recognized technology authority for home health care and hospice. He has been the editor and principal writer of "Home Care Technology Report," the industry's only weekly technology-oriented publication, since... Read More →


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Creekside
  Interactive, Panel

3:30pm CDT

Smooth Scrum: Lessons from the Theatre
The last few decades of the American theater have seen a rapid growth in the number of ‘devising ensembles’—playwrights, actors, directors, and designers working together in collaborative groups to develop plays. It's agile development for the American stage.
Instead of beginning with a script—which is really nothing more than a fixed, detailed set of requirements that have to be met in design and development—theater artists are working collaboratively to transform a few rough (user) stories into a fully fleshed-out experience through the theatrical equivalent of sprints… with tremendous, ground-breaking results.
Any number of lessons from the world of devised theater can teach us a great deal about how to make scrum projects more creative, satisfying, successful, and smooth than their traditional waterfall counterparts. If your scrum practice needs a creative boost, this session might be the answer.
View official listing on sxsw.com
Speakers
avatar for Gwydion Suilebhan

Gwydion Suilebhan

Account & Creative DirThreespotGwydion provides strategic leadership and creative direction for a wide variety of non-profit, government, and corporate clients. During his tenure at Threespot he has orchestrated creative solutions for arts and culture organizations (NPR, McClatchy... Read More →


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Lone Star
  Interactive, Panel

3:30pm CDT

Space Tech After NASA: Boom Times for Innovation?
With the landing of the space shuttle Atlantis in July of 2011, NASA effectively took itself out of the manned spaceflight game—at least for now. In the months that followed, an array of private companies have filled that void—groups such as SpaceX, Blue Origin and Orbital Sciences. Not only are these industry leaders rethinking how humans will travel in space and where will be going (it’s not just low-Earth orbit anymore), they’re also bringing a bracing profit motive to the job—one that is unleashing a wave of innovation and experimentation. Business leaders are watching closely for emerging space technologies that could be put to use in the worlds of energy, propulsion, food manufacturing, surveillance and beyond. Space guru and “Apollo 13” author Jeffrey Kluger speaks to space experts, academics and executives to consider just how the privatization of manned spaceflight could ignite a tech race unlike anything we’ve seen.
View official listing on sxsw.com
Speakers
avatar for Marsha Ivins

Marsha Ivins

Astronaut, RetiredNASA
JK

Jeffrey Kluger

Sr EditorTIME Inc
SS

Sara Seagar

Prof of Planetary ScienceMIT

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Capital Ballroom
  Interactive, Panel

3:30pm CDT

Startup DNA: Hacking the Code
No amount of process can fix culture. Decisions core to a startup affects how it executes moving forward: Principles, Team, Culture, Strategy, Customer, Product, Pricing, Funding, Process, Tactics, Marketing. Learn to genetically engineer a startup that reflects your values.
The availability of startup capital as well as the emergence of new platforms and forms of App distribution have created an explosion of new opportunities for entrepreneurs. However, it is not enough just to raise money and build something.
Every choice you make leads to different consequences and rewards. How will you navigate treacherous waters and build a company and products that are right for you and your particular team?
Learn from the experiences of three serial game entrepreneurs as they discuss what worked, what didn't, and why the principles around which a startup is formed can be so critical to it's success.
View official listing on sxsw.com
Speakers
avatar for Michael Agustin

Michael Agustin

Founder & Chief Prod OfficerGameSalad
avatar for Dustin Clingman

Dustin Clingman

CEOFirst5 Games IncA 14-year veteran of the Games Industry, Dustin has developed games for nearly every mobile platform. In 2002 he founded Zeitgeist Games, which was acquired in late 2008 by IMI Labs and relaunched as ZeeGee Games to focus on the growing Social Games market.

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 1-4
  Interactive, Panel

3:30pm CDT

The Art & Science of Hacking an Industry
Every business claims to be disruptive. Most startup founders want to innovate the next app or feature to attract more dollars or clicks than the industry standard. Now there’s a new class of rising entrepreneurs inventing business models, not technology. They scale by giving consumers radical new choices. Panelists will illuminate the philosophies & execution behind their Industry Hacking:
•Sunrun redefined home solar so homeowners can opt out of dirty energy without buying expensive panels
•Birchbox transformed retail by offering sample boxes to consumers to discover, sample, and learn about the best products
•Bina revolutionizes healthcare by giving Americans easier access to their DNA information
•RETHINK Multimedia works with brands passionate about engaging the Transformational Consumer via imagination, design and digital content
These hackers represent a new age of entrepreneurship in which business model innovation changes the marketplace and world more than technology tweaks.
View official listing on sxsw.com
Speakers
avatar for Narges Bani Asadi

Narges Bani Asadi

Founder & CEOBinaNarges Bani Asadi founded Bina to bring the results of many years of multidisciplinary research on systems biology and high performance computing at Stanford University and UC Berkeley to the world of genomics. Narges has extensive experience in informatics and high... Read More →
avatar for Hayley Barna

Hayley Barna

Co-FounderBirchboxHayley Barna is the Co-Founder and Co-CEO of Birchbox, the ecommerce company changing the way women and men discover and shop for beauty, grooming and lifestyle products. Through its multi-channel platform, the Birchbox experience features personalized sampling... Read More →
avatar for Lynn Jurich

Lynn Jurich

Co-Founder & Co-CEOSunrun IncLynn Jurich has a passion for creating simple solutions to difficult problems. She recognized that more people would switch to solar if it didn’t involve high costs and complexity and co-founded Sunrun to make simple and affordable solar a reality. Lynn... Read More →
avatar for Tara-Nicholle Nelson

Tara-Nicholle Nelson

Founder & CEORETHINK MultimediaTara-Nicholle Nelson is a master of the art and science of business transformation. She is also the founder of RETHINK Multimedia, a trend-based digital/content marketing consultancy for brands passionate about engaging the Transformational Consumer... Read More →


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Four Seasons, San Jacinto Ballroom
  Interactive, Panel

3:30pm CDT

The Next Generation of Recommendation Engines
‘If you like this, you’ll like this’ is part of everyone’s shopping vocabulary. But those kinds of algorithmic recommendations only account for a single dimension of consumer interest: similarities among products. Other ecommerce sites breathlessly report what your friends are buying, which may not be valuable information when it comes to certain products. At Eventbrite, Vipul and the Data Engineering team are creating a blended paradigm for event recommendations, rooted not only in buying history, but also in a ticket-buyer’s social connections. Because events are inherently social and reflect a buyer’s interests, these recommendations based on individual taste and personal relationships will replace weekly event newsletters and calendar wrap-ups for good. Above and beyond the sharing of events, learn how these new paradigms will completely change the way consumers and businesses interact in the future.
View official listing on sxsw.com
Speakers
VS

Vipul Sharma

Dir of Data EngineeringEventbrite

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol ABCD
  Interactive, Panel

3:30pm CDT

The Playful Viewer: Gamification of a Documentary
This panel discussion springs from the newly released interactive documentary 48 Hour Games which takes place during the Nordic Game Jam, where teams are followed through their creative process, as they struggle to create computer games from scratch under time pressure, leading up to the grand finale. The documentary presents an authored branched narrative structure. Viewers choose which characters to follow and favor, by doing so they unlock bonus sketches, sound tracks, video clips and games depending on their preferred choices of storyline.
48 Hour Games attempts to tell a real life story in a playful way. Some people label it as being gamified, but what does that actually mean? With this documentary as a starting point, the panelists look at the concept of gamification and beyond. We will examine the thin, dynamic borderline between player and a viewer, and the slippery slope between structure and free form. We will explore the limitations and drawbacks of gamification and try to find the essence of an immersive, interactive documentary experience.
Examples from 48 Hour Games will be presented during the panel, but you are welcome to prepare yourself here: www.48hourgames.com . Come and join us in a fruitful discussion!
View official listing on sxsw.com
Speakers
avatar for Suvi Helminen

Suvi Helminen

Interactive Documentary DirKnapnok GamesSuvi is a documentary filmmaker, editor and lecturer based in Copenhagen, Denmark and in Boston, MA. She graduated from The National Film School of Denmark in 2003. She has directed several award winning documentaries, screened at festivals... Read More →
avatar for Bart Hufen

Bart Hufen

Player 1Marketing MagazineBart Hufen is author of the book 'A Brand New Playground' about using games as a tool for behavioral change. As a concept developer he helps companies and brands to use game mechanics for their business objectives. Download his book for free at www.brand... Read More →
avatar for Jigar Mehta

Jigar Mehta

Media Innovation Strategist18 Days In EgyptJigar Mehta is a digital entrepreneur, documentary filmmaker and journalist. Prior to joining Matter, he co-founded Groupstream, a collaborative storytelling platform that harnesses the power of a group’s social media. It is a startup that... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Austin Suite
  Interactive, Panel

3:30pm CDT

The Smile Epidemic
The Smile Epidemic session will teach us how to shift our limited attention, using an innovative, science-based social sharing tool that increases levels of happiness in individuals and organizations. Pro-athlete and Founder, Jim Moss, with Dr. Greg Evans, a Positive Psychology expert, will offer an exciting first glimpse into new scientific research that explains why we benefit from sharing our gratitude through digital media.
The concept is simple: 1. Find something in your day that made you smile. 2. Use the app to take a photo 3. Write down what makes you smile on the digital sticky note 4. Post to the site and share on social media. Although the activity is simple, the impact has a far deeper impact; executives claim improved morale, more productivity; students admit they feel more socially supported, and individuals report that they are simply, happier.

Garnering over 120,000 posts in one month, the epidemic spreads and helps us to better understand the ROI of Happiness.
View official listing on sxsw.com
Speakers
GE

Greg Evans

Founder, EducatorHappiness Enhancement GroupGreg Evans earned a PhD researching the area of Positive Psychology from the University of Queensland, and is a current board member of The Canadian Positive Psychology Association. Positive Psychology is a relatively new field in psychology... Read More →
avatar for Jim Moss

Jim Moss

Chief Happiness OfficerPlasticityJim Moss is the Founder and Chief Executive Officer for Plasticity Labs; research-backed, enterprise software that uses behavioral science to help organizations tool up their culture. Plasticity measures social emotional intelligence and harnesses... Read More →


Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Austin
  Interactive, Panel

3:30pm CDT

Transitioning Alternative Comedy to TV
IFC creates and champions authentic, original comedies that are “Always On. Slightly Off” including the hit series Portlandia, the fan favorite Comedy Bang! Bang! and the upcoming new original Maron. The network is also developing a scripted comedy with Chris Gethard based on his book A Bad Idea I'm About To Do. This panel of alternative comedians,Fred Armisen, Scott Auckerman, Marc Maron, and moderator Chris Gethard will explore the creative process, personal experiences and successes of taking their comedy to television.
View official listing on sxsw.com
Speakers
avatar for Fred Armisen

Fred Armisen

IFCFred Armisen is one of the most diversely talented performers working today with credits that run the gamut from acting, producing and writing in both comedy and music.
avatar for Scott Aukerman

Scott Aukerman

Comedy Bang BangScott Aukerman, also known as Mott Skokerman, Hot Saucerman or Scottabot, is the host of Comedy Bang Bang: The Podcast! Scott began his comedy career as a writer and performer on Mr. Show. Following the success of Mr. Show, Scott co-founded the popular UCB show that... Read More →
avatar for Chris Gethard

Chris Gethard

Chris Gethard is a writer, actor, and comedian living in New York City. A mainstay performer at the Upright Citizens Brigade Theater, he has performed at the Just for Laughs festivals in both Montreal and Chicago, at South by Southwest, and at various colleges and theaters throughout... Read More →
avatar for Marc Maron

Marc Maron

TalentIFCFor over twenty years, Marc Maron has been writing and performing raw, honest and thought-provoking comedy for print, stage, radio and television.  A legend in the stand-up community, he has appeared on HBO, Conan, Letterman, Craig Ferguson, Real Time, John Oliver’s New... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 18ABCD
  Interactive, Panel

3:30pm CDT

Warhol Goes Social: Creativity in the Tech Age
Today, everyone is a “Creative.” With the boom of visually-based social platforms like Instagram and Pinterest, technology has leveled the playing field. Does this really change how we define art and creativity? Artistic purists believe these tools cheapen the creative output with seventeen standard filters available to every untrained eye. But in true entrepreneurial spirit, those apps encourage a more democrative view of creativity, allowing user to share their inspiration with their friends and create beauty where it previously would have been impossible. Is there a difference between high-brow and low-brow art in relation to what social media enables everyone to create?
This panel will begin to tackle this debate, considering the very latest tools and trends, and arguing the new definition of creativity in the tech age.
View official listing on sxsw.com
Speakers
avatar for Laurie Frick

Laurie Frick

ArtistLaurieFrick.comLaurie Frick draws from neuroscience to construct intricately hand-built works and installations to investigate the nature of pattern and the mind. She completed an MFA from the New York Studio School, and now studies each summer at NYU’s ITP technology and... Read More →
avatar for Mitch Goodwin

Mitch Goodwin

Media ArtistScreenCulture.comMitch Goodwin is a digital media artist and academic of 12 years experience. He is the Founding Director of the Screengrab International New Media Arts Award and curator of the associated exhibition program. He is also the Founding Director of the Northern... Read More →
avatar for Christiaan Welzel

Christiaan Welzel

Assoc Creative DirCritical MassChristiaan Welzel is an Associate Creative Director at Critical Mass. He continues to focus his successful interactive projects on the Clorox account,including Brita Water and the rebranding of Green Works cleaning products. He is passionate about CPG... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol EFGH
  Interactive, Panel
 
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