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Friday, March 8
 

9:30am

Hackathon for Social Good
RSVP Required - Join web and mobile experts in an all day Hackathon for Social Good, an awesome opportunity for programmers, UX practitioners and designers meet to work collaboratively to build programs and applications.
The day will begin with short presentations by educators and non-profit organizations, followed by informational sessions on building sites and web applications to help benefit non-profit organizations.
Prerequisites:
Proficient in design or programming and able to spend the entire day at the Hackathon.
What to Bring:
A WIFI-enabled laptop (Mac or PC) with either design software, project management or programming tools.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Maria Aloy Ciller

Maria Aloy Ciller

FounderFree Culture ProjectWebVisions Event Europe, Co-Founder & Organizer Gigapan Systems, Usability testing, Quality Control, SEO, front-end development. MarionaMedia, UX designer & front-end developer with 10 years of experience specializing in information architecture, interface... Read More →
avatar for Lisa Goddard

Lisa Goddard

Online Marketing DirectorBridge Builders Group LLC/Capital Area Food Bank of TexasLisa joined the Capital Area Food Bank of Texas in September 2005 as the Advocacy and Online Marketing Manager after serving as an AmeriCorps VISTA there. She now oversees the Food Bank's digital properties... Read More →


Friday March 8, 2013 9:30am - 6:30pm
AT&T Conference Center, Classroom 104 1900 University Ave

2:00pm

Health 2.0 Code-a-Thon
Health 2.0's SXSW Code-a-thon is a coding competition designed around building new applications and tools to foster health and wellness. Join fellow developers, designers, health care professionals, and entrepreneurs for an afternoon of rapid prototyping and creative health-hacking.
View official listing on sxsw.com

Speakers
avatar for Jessica Goldband

Jessica Goldband

Program ManagerHealth 2.0A recent graduate of Columbia University's Masters of Public Health program, Jessica is now Program Manager at Health 2.0. She focuses on health innovation programs for developers, to initiate and fuel new health and wellness initiatives. Prior to joining... Read More →


Friday March 8, 2013 2:00pm - 6:00pm
Sheraton Austin, Capitol View South 701 E 11th St
 
Saturday, March 9
 

9:30am

Front End Legos: Reusable HTML & CSS
RSVP Required - All too often writing HTML and CSS is an afterthought. Its the work that happens after design is finalized and the product has been developed. Its a necessary task in the process to building a website. Wrong.
HTML and CSS are the backbone to every website, and are equally as important as any design or development. In this workshop you will learn how to write modular HTML and CSS, and how reuse code to build maintainable websites. After spending some time playing with legos and writing some of code attendees will be able to better organize their code, develop modular styles, and work with CSS specificity.
The workshop is geared towards novice front end developers, with a love of legos, looking grow their skill set. A laptop and good attitude are preferred.
Prerequisites:
A sound understanding of HTML and CSS are required as the workshop will cover more advanced techniques around building and laying out websites.
What to Bring:
Laptop.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Darby Frey

Darby Frey

Sr Software EngineerBellyDarby Frey is a software engineer and consultant who has worked on web and mobile applications for many clients including Groupon, Toyota and Paramount Pictures. With a passion for creating scalable and maintainable applications he is always striving to create... Read More →


Saturday March 9, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 105 1900 University Ave

9:30am

How to Handle Suicidal Users Without Freaking Out
RSVP Required - If your website has user-generated content or social media, you've likely gotten comments from people in crisis. Not only is this scary, but it can drain resources, raise legal issues, and create a PR nightmare. Prepare for the inevitable by creating a crisis plan. Together, Ashley Womble & Chris Gandin Le have advised safety teams at all major social networks, from MySpace to Pinterest on how to respond to users in emotional and suicidal crisis.
This workshop will provide an overview of online safety and mental health issues- including depression, suicide, self-harm, eating disorders, and bullying - to teach you how to handle a crisis without breaking a sweat. We’ll outline best practices currently used by Google, Facebook and other major players and present case studies of crisis plans for small tech companies without their own safety teams.
You'll leave with:
• A customized crisis plan
• An understanding of your legal obligations
• Contacts for when you need to take action
Prerequisites:
Helpful if attendees are in customer service, user operations, or consumer safety teams at their companies. Anyone is welcome though, especially people with startups.
What to Bring:
Laptop.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Jennifer Battle

Jennifer Battle

Crisis Center DirectorMhmr Harris County
avatar for Christopher Gandin Le

Christopher Gandin Le

CEOEmotion TechnologySince graduating from Teachers College of Columbia University, Christopher Gandin Le has dedicated himself to harnessing the power of technology to save lives and educate people.
avatar for Earnest Mazique

Earnest Mazique

Technical Support AnalystEmotion Technology
avatar for Ashley Womble

Ashley Womble

Communications DirectorNational Suicide Prevention LifelineMs. Womble has more than eight years of experience working in the publishing industry and has developed an expertise in digital communications and social media. As the Online Communications Manager at the National Suicide... Read More →


Saturday March 9, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 101 1900 University Ave

9:30am

Prototype or Die
RSVP Required - Why doesn’t your software look and work right? Early designs painted an interface paradise filled with exotic features, but something went terribly awry and nothing quite works the way you thought it would. People can’t find even your most basic controls.
Prototyping to the rescue! Product Managers get to dream big, and see their ideas brought to life. Usability study participants can share more natural reactions. Engineers can experiment with working examples.
In this workshop, you'll create prototypes and learn how to incorporate them into your product development cycle.
We’ll cover: which types of projects benefit from prototyping; how to choose the right fidelity (from paper, to interactive, to functional); mobile prototyping; fringe benefits of prototyping (like stakeholder buy-in); when not to prototype; and how designers, prototypers, and researchers can work together effectively.
Prerequisites:
Work in software development (UX, product or project management, engineering, etc.). Basic ability to prototype (paper, HTML, Fireworks, etc.).
What to Bring:
Paper and drawing implements, if you’d like to create paper prototypes. A laptop, if you know how to prototype on it (HTML, Fireworks, etc.). NOTE: This workshop will not cover how to program.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Ian Gunn

Ian Gunn

UX DesignerGoogleIan Gunn is a user experience design at Google currently in Sydney Australia. He’s worked on a variety of projects and product at Google for the past 6 years but currently focuses on Google Drive. He believes the best part of work is working together and focuses... Read More →
avatar for Hendrik Mueller

Hendrik Mueller

Sr UX ResearcherGoogleHendrik Müller (Mueller) is a senior user experience researcher at Google currently in Sydney, Australia. He leads user research for Google Drive, supports Google Docs, and previously worked on Google Health and several other products. His research interests... Read More →
avatar for Vance Vagell

Vance Vagell

Sr UX PrototyperGoogleVance Vagell thinks technology is really about people.
avatar for Jonathan Yu

Jonathan Yu

UX DesignerGoogleJonathan Yu is a Staff Designer at Google. He is currently leading the design team for Mobile Drive and Editors on iOS and Android. Since joining Google in 2006, he has led UX design efforts in Google Apps for Enterprise, Mobile Ads and Mobile Wallet. Prior to Google... Read More →


Saturday March 9, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 203 1900 University Ave

9:30am

Tweak Your SXSW Talk
RSVP Required - Getting accepted to present at South by Southwest means nothing if you do a crap job of it once you get here. Cranky Talk Workshops are dedicated to eradicating mediocre conference presentations and we’re bringing our unique blend of love, abuse and peer counseling back to Austin. (We ran a workshop at the 2012 SXSW Interactive Festival and got rave reviews from participants.) If you want to test drive your SXSW panel or solo presentation in front of a critical, but highly supportive workshop audience, consider participating in this intense event. We give seasoned presenters a chance to get good and lubricated before their big day and for the less experienced speakers, we’ll walk you by the hand down the path to a great performance. If you’re coming, please plan to attend the full workshop and be ready to offer your own feedback about other people’s presentations, as they will comment on yours.
Prerequisites:
To get the most out of the experience, you should be ready to give your talk in front of your SxSW audience. This workshop isn't about building presentations from scratch, rather it is a place to polish a completed piece.
What to Bring:
Come with a fully prepared talk. You should bring all slides, content, hardware, software, pointers, etc. that you intend to use on the day of your presentation.

To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for David Panarelli

David Panarelli

Mgr UXLivingSocialDavid Panarelli is a Manager on the UX team at LivingSocial and the UX Lead for the sitewide architecture of livingsocial.com. David’s experience covers a wide array of interaction design and experience strategy for clients like AKQA, EightShapes, GMMB, and Fishbowl... Read More →
avatar for Adam Polansky

Adam Polansky

UX StrategistBottle Rocket AppsFor a long time now, Adam Polansky has been closing the gap between ideas and reality at places like Travelocity, Dr Pepper, Radio City Entertainment and Starwood Hotels. A dedicated storyteller he’s spending a lot of time working with new and seasoned... Read More →
avatar for Dan Willis

Dan Willis

Dir of Mobile Experience DesignMarriott


Saturday March 9, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 102 1900 University Ave

9:30am

Yes, and . . . A Design Thinking Bootcamp
RSVP Required - This workshop is now FULL. If you did not RSVP, you will NOT have a seat. We teach design thinking at the Hasso Plattner Institute of Design at Stanford, aka “the d.school.” Our process is user-centered and prototype-driven. As a bootcamp participant, you will be part of a small multidisciplinary team and work through a hands-on creative challenge from start to finish. You will gain a strong grasp of the key tenets of design thinking and be able to execute them within your organization.
Human values are at the heart of our approach. We create immersive, fast-paced learning experiences, to prepare a generation of innovators to lead through constant change. We teach a methodology that combines creative and analytical approaches, and requires collaboration across disciplines. This process draws from engineering and design, and combines them with ideas from the arts, tools from the social sciences and insights from the business world. Our participants learn this process together — then personalize it, internalize it, and apply it to their own challenges.
Prerequisites:
Suspend your disbelief - the more you lean in, the more you learn.
What to Bring:
Nothing required.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Justin Ferrell

Justin Ferrell

Fellowships DirHasso Plattner Institute of Design at StanfordJustin Ferrell joined the Institute of Design at Stanford — aka “the d.school” — to redesign and lead its fellowship program, a creative leadership accelerator for mid-career professionals who want to launch emergent... Read More →
avatar for Sarah Stein Greenberg

Sarah Stein Greenberg

Managing DirHasso Plattner Institute of Design at StanfordSarah Stein Greenberg helps lead the Stanford d.school.
avatar for Aaron Huey

Aaron Huey

PhotographerNational GeographicAaron Huey is:
avatar for Susie Wise

Susie Wise

d.K12 Lab Network DirHasso Plattner Institute of Design at Stanford


Saturday March 9, 2013 9:30am - 1:30pm
AT&T Conference Center, Salon AB 1900 University Ave

9:30am

Saving the Couch Potatoes: The Cloud-y Future of TV
RSVP Required - Over half of TV consumers today use their mobile devices while watching TV (Pew Research, http://goo.gl/dkbXf). With the attention shifting away from the big screen, new ways to keep TV viewers engaged are necessary.
In this workshop we will teach you the skills to save the TV and the couch potatoes. We will cover software techniques required to build amazing mobile + TV experiences, relevant standards, and platforms that enable these experiences in a cost-effective, scalable and profitable way.
In our workshop, you will learn to build mobile and TV presence for a fictitious content network from the ground up in one day. You will start your day by creating fun video content, then syndicate it to YouTube, build a mobile and Google TV experience around it, and integrate analytics as well as monetization support. By the end of the day, you’ll feel like the media mogul you deserve to be.
Prerequisites:
Basic experience with Android development. Some experience with GoogleTV development helpful but not necessary.

What to Bring:
Required:
1. Bring a laptop and an Android mobile phone running Android 2.3 (Gingerbread) or later.
2. Install Android SDK: http://developer.android.com/sdk
3. Install Eclipse and ADT: http://developer.android.com/sdk/eclipse-adt.html#installing
4. Make sure you can execute this codelab on your laptop before coming to the workshop: http://developer.android.com/training/basics/firstapp/index.html
Optional:
1. Watch this video: http://youtu.be/3WFsx-u-q3Y and read up on the YouTube API (https://developers.google.com/youtube/v3/)
2. Read up on Google TV development: https://developers.google.com/tv/android/docs/gtv_developing
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Ossama Alami

Ossama Alami

Google TV Developer Rel MgrGoogleI’m part of the Developer Relations team at Google - we help developers make incredible things on Google technologies. I lead Developer Relations for Project Glass, building technology that’s there when and where you need it but doesn’t get in... Read More →
avatar for Horia Ciurdar

Horia Ciurdar

Tech Lead ManagerGoogle/YouTubeHoria Ciurdar has been working at the intersection of YouTube and mobile for the past five years. He currently leads the teams that build YouTube's apps for Android and iOS.
avatar for Les Vogel

Les Vogel

Staff Developer Programs EngineerGoogleLes is a Staff Developer Programs Engineer for Google TV. He works closely with developers, writing sample code and helping them understand how to bring rich, compelling apps to the Google TV Play Store. As an eclectic developer, Les has worked... Read More →
avatar for Jarek Wilkiewicz

Jarek Wilkiewicz

YouTube Developer AdvocateGoogle/YouTubeJarek is a YouTube Developer Advocate and his focus is helping partners implement amazing applications using YouTube APIs.



Saturday March 9, 2013 9:30am - 6:30pm
AT&T Conference Center, Classroom 106 1900 University Ave

11:00am

Raising Startup Capital
RSVP Required - One of the most critical issues facing entrepreneurs is deciding if and when it makes sense to raise outside capital. In today's entrepreneurial environment, there are many funding options and competitive pressures to grow rapidly. Access to capital cannot only help accelerate product development and sales, but in many cases, partnering with the right investors can influence the trajectory of a business.
In this workshop, we'll learn how an initial round of investment is priced and negotiated, and the implications on value retention and control for founders. We'll also take a longer term perspective by examining how a seed round can influence the future "fund-ability" of a startup, and alternatives in how startups can best deploy their new-found capital to efficiently grow their business.
Prerequisites:
This is an introductory workshop targeting founders and entrepreneurs interested in learning more about the process of raising their first outside round of capital.
What to Bring:
Nothing required.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Arie Abecassis

Arie Abecassis

InstructorGeneral AssemblyArie Abecassis is a startup operator, advisor and investor. In addition to being a Venture Partner at DreamIt Ventures and co-founder of AppStori, he is on the board of several high-growth companies including SeatGeek and BiznessApps. Abecassis serves as... Read More →


Saturday March 9, 2013 11:00am - 1:30pm
AT&T Conference Center, Classroom 204 1900 University Ave

3:30pm

AWS Hacker School: Building Sophisticated Apps
RSVP Required - Calling all hackers: Join the Amazon Web Services developer team for a deep dive into building sophisticated web and mobile apps on Amazon Web Services. We’ll discuss best practices for availability, scale and analytics for social applications on the web and mobile platforms. Get insight, tips and tricks from AWS experts on how to architect your applications, optimize your costs and deploy quickly to the AWS cloud. Sponsored by Amazon Web Services.
Prerequisites:
Some basic familiarity with Amazon Web Services (AWS)
What to Bring:
A laptop with an AWS account already pre-configured, Chrome/Firefox browser installed. Optional: The AWS Command Line Interface installed (http://aws.amazon.com/cli/)
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Simone Brunozzi

Simone Brunozzi

Technology EvangelistAmazon Web ServicesSimone Brunozzi is a truly passionate technologist, and currently serves as a Senior Technology Evangelist for Amazon Web Services, focused on the Bay Area (San Francisco and Silicon Valley).


Saturday March 9, 2013 3:30pm - 6:00pm
AT&T Conference Center, Salon C 1900 University Ave

3:30pm

Designing UI in Keynote (Not in Photoshop)
RSVP Required - I have used Apple's Keynote for mocking up UI while working at Apple and at Netflix. I use Keynote 95% percent of the time and use Photoshop and Illustrator on occasion but only for specific tasks. Keynote is an incredibly efficient tool for designing user interfaces for web and mobile applications and allows you to wireframe, create high fidelity designs, mockup interactions, create visual specs, simulate animations, and present all from one tool. I'll be walking through some of the workflows that I use in Keynote, show tips and tricks, talk about best practices, do a quick demo and answer lots and lots of questions.
Prerequisites:
Keynote should be installed on the attendees computer and they should go through the Keynote tutorials at http://www.apple.com/iwork/tutorials/#keynote-intro to understand a bit about the application. While these tutorials are directed towards users who are doing presentations, they still give some good basics about the application.
What to Bring:
An Apple laptop with Apple's Keynote installed: http://www.apple.com/iwork/keynote/ Pen and paper are also recommended.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Joel Beukelman

Joel Beukelman

Sr Mobile UX DesignerNetflixJoel Beukelman is a Bay Area immigrant from his Southern California home land. He spends his days designing for Google as a UX Designer on Google Analytics.
avatar for Ted Boda

Ted Boda

Sr DesignerNestTed started his design career at Duarte Design with Apple as his main client. He also worked one-on-one with Al Gore, to create the compelling and impactful slides that were the basis for the Academy Award winning film, An Inconvenient Truth. After Duarte, he spent... Read More →



Saturday March 9, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 202 1900 University Ave

3:30pm

Programming for Non-Programmers
RSVP Required - If you're running a tech start-up, it's essential that you familiarize yourself with the fundamentals of web development. Ultimately knowing how to "talk to the talk" will help you communicate better with developers, and overall just look really cool. Come with questions, and a desire to have fun!
In this talk we'll tackle some development principles to get you on the right path. We'll look at questions like, "Front-end vs. Back-end?", "Is UX necessary for my project?, "What is this Javascript function thingy, and why am I passing it strange math equations to it?". We'll also all have the chance to code a bit ourselves!
Leading a development team (without being a developer yourself) can sometimes feels like talking about dancing, and so this is an interactive and friendly environment in which to learn the basics.
Prerequisites:
None.
What to Bring:
Bring a laptop (MAC preferred, but Windows welcome). A tablet will not be sufficient, but if you are absolutely unable to bring a laptop and would still like to attend share with someone else in the workshop. Attendees will only code for a segment of the workshop, and all of the code will be shared afterwards for you to experiment with at home. With that said, bring a laptop if you can. Download and install Sublime Text @ http://www.sublimetext.com
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Chris Castiglione

Chris Castiglione

Instructor / Digital Prod DeveloperGeneral AssemblyMy name is Christopher Castiglione and I’m an independent Product Developer and User-Experience designer living in NYC.
avatar for Ben Sigman

Ben Sigman

Teacher's AssistantRentAGeekLA.comtechnologist dedicated to openness and transparency in business and tech.



Saturday March 9, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 204 1900 University Ave

3:30pm

Space Out: Sketch Your Ride for the Next Century
RSVP Required - Extraterrestrial travel is within our (civilian) grasp and it’s time for designers, dreamers, and wannabe astronauts to come together to imagine the future. Using pen and paper, we’ll sketch our ultimate personal spaceship while honing our ability to quickly illustrate ideas as physical objects and interfaces. Whether your approach borders on the rational or the fantastic, you’ll push your creativity and problem-solving skills while learning a valuable process and having fun. Sketching is a great way to quickly express ideas, iterate and share with others. Absolutely no drawing experience required!
Prerequisites:
None.
What to Bring:
Instructor will provide pencils, erasers, and paper. Participants are welcome to bring their own.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Saturday March 9, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 102 1900 University Ave

3:30pm

The Future Is Now: Futuristic UIs with HTML5
RSVP Required - The user interface is changing. So, lets adapt to those changes. HTML5 makes new and exciting web interfaces possible. We'll look at some examples and do a step-by-step code walkthrough of some of the most exciting features of HTML5. Learn how to access the camera, detect orientation change on mobile devices, web sockets, and more. At the end you will walk away with a fully functional, real-time, web app to show all of your friends!
Prerequisites:
Some familiarity with JavaScript (no need for expert level). A Github account (http://github.com)
What to Bring:
Laptop and a mobile device.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Matt Null

Matt Null

Founder / PrincipalNull EmpireAs a web developer, technologist, and entrepreneur, Matt is a creator of all things web. Matt is disciplined in a wide range of web technologies and is always eager to push the browser to its limits.


Saturday March 9, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 105 1900 University Ave

3:30pm

How to Build a Financial Model
RSVP Required - Models mean different things to different people, but they are basically a simplified representation of a system built to support predictions and/or decision making. In this class, we’ll talk about first steps in building a model, how to define the purpose/use of the model, and how to determine what business questions you’re trying to solve. The class will be hands-on and students will work in groups to build a basic model, which we will review as a class.
Prerequisites:
Comfort with basic excel commands: “if” statements, copy and paste, addition, subtraction. If you need to brush up on Excel “if” statements, check out this article: http://office.microsoft.com/en-us/excel-help/if-HP005209118.aspx
What to Bring:
Laptop.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
MR

Michael Robson

General Manager - EnterpriseGeneral Assembly


Saturday March 9, 2013 3:30pm - 6:30pm
AT&T Conference Center, Classroom 101 1900 University Ave
 
Sunday, March 10
 

11:00am

CSS3/JS Selectors: When HTML5 Has No Class
RSVP Required - Pick an element, any element. Style it. Manipulate it. No IDs. No classes. No jQuery necessary. We’ll learn all the new features of selectors tin CSS and JavaScript hat enable you to select this DOM node, that DOM node, and even an imaginary DOM node based on attributes, relation to other elements, location in the DOM, or just an element’s mere existence. The possibilities are endless, if you know how to use the tools in your tool box. Today’s tool is CSS3 (and JavaScript) selectors.
Prerequisites:
Knowledge of basic HTML and CSS.
What to Bring:
Laptop.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Tab Atkins

Tab Atkins

Software Engineer, Web Standards HackerGoogleI'm Tab Atkins Jr, and I wear many hats. I work for Google on the Chrome browser as a Web Standards Hacker. I'm also a member of the CSS Working Group, and am either a member or contributor to several other working groups in the W3C.
avatar for Estelle Weyl

Estelle Weyl

Sr UI EngineerStandardista.com


Sunday March 10, 2013 11:00am - 1:30pm
AT&T Conference Center, Classroom 102 1900 University Ave

11:00am

Designing FAST Hypermedia APIs with Goliath.io
RSVP Required - General purpose web frameworks don’t usually make for great tools when trying to build fast and scalable Hypermedia APIs. What we need is a dedicated API framework -- one that natively speaks HTTP, supports iterative Test Driven Development, and yet is flexible enough to meet the demands of even the strictest adherents of the REST architecture style.
Enter Goliath.io, the low-level, asynchronous ruby framework that was created with the sole purpose of enabling you to build the kinds of APIs that drive the modern web. Created on top of Event Machine and Rack, Goliath has performance and concurrency baked in, all while avoiding the kinds of "callback spaghetti" usually found in asynchronous code.
This workshop will cover common API use cases such as Authentication, Versioning, Rate Limiting, and solid API design. Participants will leave with the skills they need to design, develop and deploy their own performant Hypermedia APIs that are firmly grounded in RESTful best practices.
Prerequisites:
Comfortability with the Ruby programming language. Familiarity with the HTTP protocol (verbs, headers, request/response cycle, etc). Basic understanding of how to interact with APIs (via cURL or other means)
What to Bring:
This workshop will be hands on and code intensive. You will need a laptop* with a working development environment that includes:

- Ruby 1.9.2+ (preferably installed using rbenv or rvm)
- Ruby Gems 1.8.x
- Bundler 1.2.x
- Git 1.8.x
- VirtualBox 4.2.x running Ubuntu 12.04 as a guest operating system
(This will be used to simulate a remote server that we can deploy to).
Will also need the following services installed (preferably using a package manager such as homebrew, apt-get, etc):
- MongoDB 2.2.x
- HAProxy 1.4.x
* Strongly recommend using a laptop running OS X or Linux. Instructor will not be able to provide support to windows users in meeting these prerequisites as many of the tools we'll use assume a POSIX-compliant operating system.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Eric Marden

Eric Marden

VP of EngineeringStyle SeekI ship code, products, and people. VP of Engineering at StyleSeek.com. Mentor at StarterLeague.com. O(1) or GTFO.



Sunday March 10, 2013 11:00am - 1:30pm
AT&T Conference Center, Classroom 202 1900 University Ave

11:00am

Forget Native: Learn to Write HTML5 Mobile Apps
RSVP Required - You want to write a bunch of mobile applications, but you dread learning the Objective-C of iOS, the flavors of "bastardized Java" for Android and BlackBerry, or the C#/Visual Basic of Windows Phone. Never fear—armed with your existing knowledge of HTML and CSS, you too can write some killer, device agnostic, mobile applications and even learn the required steps for taking part in each device's hardware functionality.
Native development can be great for games and those needing hardcore CPU or graphics processing power. But most of the non-gaming applications you use everyday can be (or already are) written in HTML5 offering you one code-base to serve a diverse hardware market.
In addition to training and creating their first, basic HTML5 mobile application, attendees will also learn about marketing and delivery options for non-native applications.
Prerequisites:
This Workshop is Geared For anyone confident in their existing HTML and CSS skills.
What to Bring:
Laptop & Smartphone
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for David Becher

David Becher

DeveloperSkookum Digital WorksDavid is only a few years out of university but is one of the Skookum Digital Works's most respected software engineers (a high accomplishment putting him on par with some of the best developers in the country).



Sunday March 10, 2013 11:00am - 1:30pm
AT&T Conference Center, Classroom 106 1900 University Ave

11:00am

Mobile Web Apps Suck! (But They Don't Have To)
RSVP Required - Bill will help attendees develop an HTML5 app optimized for mobile devices. HTML5 apps are web apps on steroids, providing awesome touch interactions, hardware-accelerated graphics, and the ability to work offline without any internet connection at all. Bill will briefly discuss the business opportunities that HTML5 apps offer before leading the group through a series of steps toward the creation of an app. Topics discussed will include responsive web design, cross-device touch event handling (including the new pointer events in IE10), optimized animations, testing hardware-accelerated graphics, technologies for storing or caching app resources for offline use, asynchronous UI ("optimistic rendering"), JavaScript application frameworks, benefits and limitations of save-to-home-screen, and device hardware APIs. The emphasis of the workshop will be on features and performance, and the discussion will swing quickly between high-level strategy and technical implementation details.
Prerequisites:
Attendees should be fluent in HTML, CSS and JavaScript. Ideally, attendees will have GitHub accounts and be familiar with Git to be able to quickly access the code examples, and while this will not be strictly required, those unable to work with Git will be at a disadvantage.
What to Bring:
Attendees should bring an internet-enabled touchscreen device and a laptop.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com


Sunday March 10, 2013 11:00am - 1:30pm
AT&T Conference Center, Classroom 204 1900 University Ave

11:00am

Startup Operations: The Lone Rangers of Tech
RSVP Required - I-9. W-4. IRA. Budget. Policy. Reimbursement. Invoice. Payroll . . . These are not exactly the words that inspire entrepreneurs. Yet the Startup Genome Project reported that most companies fail because of premature scaling, or “focusing on one dimension of the business and advancing it out of sync with the rest of the operation."
While the majority of employees may be rightly focused on the core product, a good operations manager can see how all the pieces of the business fit together and make sure it's growing in a way that's sustainable. This can be especially hard if there's only one operations person in the company--that person may have to struggle to get the CEO's attention and fight the employees on following policies.
This session brings operational Lone Rangers together to discuss and advise on topics such as constant context-switching, creating company culture, finding good lawyers and accountants, setting priorities, training employees, and making financial decisions.
Prerequisites:
None.
What to Bring:
A smartphone or laptop may be useful, but is not required.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Liz Jones-Dilworth

Liz Jones-Dilworth

VP OperationsJones-Dilworth IncLiz Jones-Dilworth is the VP of Operations at Jones-Dilworth Inc., a marketing and PR firm that focuses on bringing early-stage technologies to market. A doctor of literature, Liz found the working conditions so intolerable in the university that she... Read More →
avatar for Mikalina Kirkpatrick

Mikalina Kirkpatrick

CofounderLittle BirdMikalina Kirkpatrick is a co-founder and the Chief Operating Officer of Little Bird, an expert and influencer discovery startup in Portland, Oregon. Mikalina has lead product management, finance, HR and more from the early stage Sunday night meetings on her couch... Read More →
avatar for Carin Zinter

Carin Zinter

COOThe Daily DotOne part COO, one part educator, and one part beekeeper, Carin Zinter enjoys wearing multiple hats. As COO at The Daily Dot -- an online media start-up -- she’s a trusted sidekick overseeing finance, legal, HR, sales, and myriad other functions. Prior to joining... Read More →


Sunday March 10, 2013 11:00am - 1:30pm
AT&T Conference Center, Classroom 203 1900 University Ave

11:00am

Rails for Designers
RSVP Required - Learn the essential Ruby and Rails needed to transform your designs into working web applications.
Doing so will inform your design decisions, improve your ability to collaborate with back-end developers, empower you to make your ideas real, and be a lot of fun.
We'll start with a static HTML5 mockup of an app, and, step by step, bring it to life until it is dynamic, database-backed, and connected to social APIs.
If you come prepared with a mockup of one of your own ideas, we'll also help you map out how to apply your newly acquired skills to it. We assume no prior programming knowledge except for familiarity with HTML and CSS.
Prerequisites:
Familiarity with HTML and CSS is assumed. No other programming experience is necessary.
What to Bring:
Participants must bring laptops (Mac, Linux, or Windows).
In addition, try to set up the following tools:
- Ruby and Rails - http://railsapps.github.com/installing-rails.html.
- Git - https://help.github.com/articles/set-up-git
Please also create a free GitHub account.
(Mac users, even though GitHub suggests that you "forget the terminal" and "download [their] native app instead," please follow the instructions on that page to get the command line version set up on your machine.)
- Heroku - https://devcenter.heroku.com/articles/heroku-command
Please also create a free Heroku account.
- Sublime Text 2 - http://www.sublimetext.com/2
Evaluation mode is full-featured, so you don't have to purchase a license yet.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Jeff Cohen

Jeff Cohen

Chief InstructorThe Starter League
avatar for Neal Sales-Griffin

Neal Sales-Griffin

CEOThe Starter LeagueNeal is the co-founder and CEO of The Starter League (formerly Code Academy), his sworn purpose is to solve meaningful problems through technology, and empower everyone he can. Learn more about Neal directly by reaching out to him through twitter...@nealsales... Read More →



Sunday March 10, 2013 11:00am - 6:00pm
AT&T Conference Center, Classroom 101 1900 University Ave

3:30pm

How to Make Robots, Drones and Superhero Costumes
RSVP Required - Want to learn how to build your own robot or real-life superhero costume that works? What about a camera that superimposes a mustache on your face?

The co-founders of BeagleBone, a credit-card sized Linux computer that provides laptop-like performance and expandability without the expense or noise of desktops, and BeagleBoard.org, an active open-source community for hobbyists, makers and DIYers that averages 50,000 hits per week, will lead an interactive workshop about how to build cool hardware using BeagleBone. They will showcase how current developers leverage the open-source platform to create innovative products such as an underwater robot, a 3D printer, BeagleBone mustache camera, a real-life superhero costume sensor-equipped platforms that make your life easier and a camera that spits out descriptions of a moment instead of the image. They will also provide key insight and tips on how to develop cool hardware using software like Android and Ubuntu and how to take your cool project and transform it into a prototype that can be taken to market.
Prerequisites:
Basic electronics and programming knowledge is desired, but not strictly required. Familiarity with tools like Arduino would be especially useful.
What to Bring:
Attendees should bring their own laptops that run Windows, Linux or Mac OS X.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Gerald Coley

Gerald Coley

Hardware Applications EngineerTexas InstrumentsGerald Coley is the co-creator of open-source development tools at Texas Instruments Incorporated (TI) and continues to oversee the design, support and manufacturing of these tools. During his 16-year tenure with TI, Coley designed more... Read More →
avatar for Jason Kridner

Jason Kridner

Software Architecture Mgr/Open-Source Platform ExpertTexas InstrumentsA well-known open-source software architect, Jason Kridner is the co-founder of BeagleBoard.org, a robust community where software developers and hobbyists share solutions, showcase new projects, ask questions and... Read More →



Sunday March 10, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 204 1900 University Ave

3:30pm

Node.js & You: Learn to Write the Realtime Web
RSVP Required - By now you know that Node.js is the most downloaded repository on GitHub, but you are not sure how to get started. How do you set up the servers, what's an optimal development environment, and...what exactly is the real-time web, anyway?
Node.js is fundamentally changing the way we view the infrastructure of the internet. What business disruption can you imagine when computers—and people, just "talk" without waiting for the communication to finish uploading and downloading?
This workshop is a hands-on experience with attendees learning from one of the best (and possibly, only) Node.js shops in the country (Skookum Digital Works). Over the course of two and a half short hours, attendees will learn the basics of the Node.js development and deployment environment and both create and deploy their first "Hello World" application.
Prerequisites:
This workshop is geared for intermediate/advanced JavaScript engineers who must fully be proficient in JavaScript fully, not just jQuery.
What to Bring:
Laptop
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Jim Snodgrass

Jim Snodgrass

Sr DeveloperSkookum Digital WorksJim Snodgrass got into technology because he loved to analyze complex problems and break them down into actionable steps.



Sunday March 10, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 106 1900 University Ave

3:30pm

Peer to Peer: Nonprofit Social Media Managers
RSVP Required - The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit's c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there's nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF's Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot.
Prerequisites:
Have a mature social media practice in their organization. Experiencing some challenges or frustrations with scaling social media within the organization or getting more budget, etc. Want advice on how to solve organizational culture issues. Come with a specific organizational culture issue or challenge that you want advice from peers about or bring training plans/materials that are using to teach social media to others in your organizations that you want advice about.
What to Bring:
Laptop, digital cameras, and readiness to honestly engage with peers to address cultural barriers in your organization.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Danielle Brigida

Danielle Brigida

Sr. Mgr of Social Strategy & IntegrationNational Wildlife FederationDanielle Brigida is a wildlife geek and works as the Sr. Manager of Social Strategy and Integration for the National Wildlife Federation. She actively engages a wide range of constituents using a mixture of online... Read More →
avatar for Laura Fitton

Laura Fitton

CEO/Founder
avatar for Beth Kanter

Beth Kanter

Visiting ScholarN/ABeth Kanter is a well-established international leader in nonprofits’ use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked... Read More →


Sunday March 10, 2013 3:30pm - 6:00pm
AT&T Conference Center, Salon C 1900 University Ave

3:30pm

Prototyping UX in a Touch First World
RSVP Required - The wireframing and prototyping techniques, tools and software we use have a legacy problem. Much of it is very button-centric. And many of the great apps, games and experiences we create live on touch devices. So how do we reprogram and evolve our prototyping practice for a touch first world?
Let’s break out the sharpies, markers and post-its and together we’ll sketch, experiment and problem-solve with paper prototypes. We’ll use some quick and clever tricks to mimic gestures and touch interactions to test our ideas. This will be 100% hands-on, interactive and collaborative…and with you there, 100% awesome.
Prerequisites:
None.

What to Bring:
Bring yourself, all materials will be provided to you.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com


Sunday March 10, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 102 1900 University Ave

3:30pm

Rapid HTML Prototypying
RSVP Required - Experience design is hard. Design compositions are inconsistent with the final rendered product and interactions are complicated to communicate. As an experience design lead on an HTML/CSS/JS based application I've incorporated html prototypes to overcome these workflow gaps; in this session we will cover the pros and cons of this workflow, how it works in an iterative process (AGILED!), and the tools that I use to ease the pain.
Prerequisites:
A rudimentary foundation in HTML, CSS, and jQuery.
What to Bring:
Laptop with node.js installed.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Garth Braithwaite

Garth Braithwaite

Sr Interaction DesignerAdobeGarth Braithwaite is a Senior Experience Designer at AdobeXD within the Interactive Development team. Within the team he heads up the interaction design for Brackets, an open source web editor built with html/css/js.



Sunday March 10, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 202 1900 University Ave

3:30pm

The Community Manager: Enter the C-Suite
RSVP Required - Community Manager (CM) is one of the most buzzworthy job titles in the online media industry. There are countless variations of the job, and little clarity on where it falls in the organizational hierarchy. CM’s are entry-level at most digital agencies. Those at startups and brands are often expected to design and run entire social media programs, be their customers’ top advocate, and educate other on how social media works and what it can do for the business...with little support or understanding of their role. With the growth of the social enterprise, as marketing budgets shift from traditional to social, is the role likely to evolve into Chief Community Officer? Chief Customer Advocate? Or will experienced CM’s transition into new roles? This interactive session makes the audience an integral part of answering, “where do the uber-skilled CM’s of today go tomorrow?” We present a brief overview of the role, then focus on creating a collaborative Community Manager Manifesto.
Prerequisites:
While there are no prerequisites, instructor suggests only experienced community managers, or those with community management in their background or purview attend. It is important that attendees have not only an understanding of the position but also a desire to see it continue to evolve. Come with an open mind and forward-thinking, innovative ideas you'd like to share.
What to Bring:
Laptop, tablet, are recommended for keeping notes and sharing documents. Photos and videos will be encouraged. Sketch pads and drawing utensils welcomed too.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Nick Cicero

Nick Cicero

Lead Social StrategistSocialFreshNick is the Lead Social Strategist at Livefyre and has developed innovative social strategies for Grammy award winning artists, Fortune 500 companies, small businesses and more. He focuses on helping businesses create meaningful connections with their... Read More →
avatar for Natalie Rodic Marsan

Natalie Rodic Marsan

Dir of Community MgmtMRYNatalie is a veteran of community management, social strategy and content creation. She is currently spearsheading the Community Management discipline at MRY. She previously consulted as BrokenOpenMedia helping organizations utilize new media platforms, create... Read More →


Sunday March 10, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 203 1900 University Ave
 
Monday, March 11
 

9:30am

Distill Buzzwords & Build Fast, Scalable Systems
RSVP Required - Building fast, scalable systems is about more than just the speed at which a request can be serviced. We must take into account how we scale a system’s throughput, persisted data size, hardware, contributing team members, and new features.
While Non-Blocking IO, Asynchrony, Parallelism, Data denormalization, NoSql, and the Cloud may be mysterious concepts, modern tools, frameworks, and languages have made these much easier to exercise and apply to scalable systems.
In this workshop, we will distill these buzz words and focus on concepts using real code examples (Javascript, Scala, Java and Groovy, etc.).
*How non-blocking IO and an asynchronous, reactive programming model help increase throughput.
*Core differences between databases.
*What should be taken into account when deciding on the right persistence model for a project.
*Best practices in aligning our domain and persistence models.
*Measuring our system and progress.
*Common pitfalls and anti-patterns in scaling.
Prerequisites:
A basic understanding of how the internet works, web programming, and one or more programming languages.
What to Bring:
Nothing is required, however we will be working with real code so a laptop is suggested if the attendee would like to hack along.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Andrew Headrick

Andrew Headrick

Platform ArchitectTicketflyAndrew is currently the Platform Architect at Ticketfly, the leading ticketing and marketing platform for professional event promoters and venues. He specializes in scalable systems and distributed computing. Most recently he designed and built the reserved... Read More →


Monday March 11, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 106 1900 University Ave

9:30am

How Dungeons & Dragons Prepared Me for UX
RSVP Required - User-centered design can be characterized as a multi-stage problem solving process that not only requires designers to analyze and foresee how users are likely to use a product, but also to test the validity of their assumptions with regard to user behavior in the real world with actual users.
In the Dungeons & Dragons (D&D) role-playing game, the Dungeon Master or DM is the game organizer in charge of creating the details and challenges of a given adventure while maintaining a realistic continuity of events. In effect, the DM controls all aspects of the game, except for the actions of the player characters, and describes to the other players what they see and hear.
Pretty similar, right?. Well the #D&DUX workshop is for people wanting to learn more about UCD/UX design by experiencing it in a fun and creative way. Drawing a parallel between UX design and playing D&D Vincent Higgins Executive Director, UX of DDB SF will DM a design studio, or the "adventure" that we call UX design.
Prerequisites:
No prerequisites are required. However the workshop will be best for people wanting to learn how UX designers build creative product. This workshop will best serve individuals wanting to learn more, or make the jump into UX design. If you are part of a creative, account or client side team that is responsible for deploying product, or campaigns in a digital environment and you want to learn more, this workshop is for you.

What to Bring:
Users will be provided with most of the materials needed, however a laptop, tablet of mobile device is helpful. Please bring an open mind and get ready to participate in a collaborative "gamer" type environment.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Vincent Higgins

Vincent Higgins

Exec Dir, UXDDB CaliforniaOver the past 15+ years Vincent has been involved in every aspect of digital design as it relates to product development, communication design and marketing. Starting his career on Madison Avenue with Y&R as an Art Director, his early knowledge of web technologies... Read More →
TW

Tyler Wilson

Senior PlannerDDB Tribal


Monday March 11, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 105 1900 University Ave

9:30am

Intentionally Dealing with Responsive Design
RSVP Required - The strategy of responsive design has long since been accepted as the way to deal with creating web sites that appear custom-tailored to any and every device. Media queries, responsive image strategies and modern semantics have led to the rapid adoption of the ideals of dealing with every possibility simultaneously. What isn't readily apparent about this method of web development though is that the hierarchy of content often suffers as a result of the one-size-adapts-to-all strategy.
Intentional design builds upon where responsive design left off, offering clear ways of creating dynamically restructured html using a light-weight library and authoring strategy, thereby increasing the layout options and flexibility, reducing development time and lessening the necessity of media-query-driven stylesheet overrides. Determined by a device type / input method matrix, a more accurate context is used to create a backwards-compatible, scalable, flexible front-end.
Prerequisites:
The purpose of this talk is to discuss the limitations of current design philosophies and implementation strategies for multi-device-targeted products. Ideally, attendees will be in either a strategic role, defining multi-platform product development roadmaps. Alternatively, an attendee would be one who has a significant knowledge of html, css and javascript, with the intention of learning how implementations of responsive design on a large scale.
What to Bring:
Note-taking devices are always welcome and relevant. Code will be distributed via github.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Joe Kendall

Joe Kendall

Lead New PlatformsDow JonesCollege Football Hall of Famer; real estate agent of Cape Coral; former federal judge, Dallas attorney; retired farmer of Illinois and ceramics hobbyist; country singer-songwriter; D.C. attorney specializing in complex technology counsel; crossfit athlete... Read More →
avatar for Erin Sparling

Erin Sparling

Dir of Design TechnologyDow JonesErin Sparling has been responsible for the front end strategy of Dow Jones since 2012, building upon his previous work in creating and leading the Design Technology team at the Wall Street Journal since it's inception in early 2008.



Monday March 11, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 203 1900 University Ave

9:30am

Pop Up Archive: Build an Archive & Make It Count
RSVP Required - Organizing digital content not only makes it easier to find and use — it creates new opportunities. Our thriving media environment would not be feasible without standardized formats such as MP3, CD Audio, WAV, and JPEG. But the data that describes media is not standardized at all. To foster collaboration and reuse, metadata needs to be consistent and sharable.
So, let’s archive. In this workshop we invite media creators to join us as we take archives from the shelf (or hard drive) to the web. We encourage workshoppers to consider archiving not only produced work, but also raw footage and ancillary media to make the most of their collections. We’ll teach you how to install free software for archives, create or import records, organize collections, and seamlessly upload files to services like the Internet Archive and SoundCloud. We’ll also teach you how to use the simple web-based Pop Up Archive system to find hidden gems and archive without your own server.
Prerequisites:
Particular experience and/or knowledge is not required, but this workshop will be of the most use to those who a) create audio/visual content in the course of their work or b) seek better access to archival material for their work — whether in public media or the library/archive/museum ecosystem(s).
What to Bring:
Bring your archival material: we suggest that each participant come armed with at least a USB key or two (or a terabyte's worth, if you're feeling ambitious) of files. If you have any descriptive information about the files, bring that too — whether a spreadsheet tracking fields like "date" and "location" or even just a list of interviews jotted down in a notebook. Sorry, we can't help digitize analog content this year, though we can certainly point you toward relevant resources.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Andrew Kuklewicz

Andrew Kuklewicz

Tech DirPRX Public Radio ExchangeAndrew is a technologist with experience as a developer, architect, project/QA manager, and facilitator. As tech director for PRX, his team rebuilt prx.org on Rails, created the tech behind the Public Radio Remix terrestrial and XM radio channel, and... Read More →


Monday March 11, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 102 1900 University Ave

9:30am

Making Mobile Games with the Unreal Engine
RSVP Required - Epic Games is hosting an all-day workshop to help SXSW Interactive attendees make great mobile games using the award-winning Unreal Engine technology. The Unreal Development Kit (UDK), the free edition of Unreal Engine 3 (UE3), will be used to familiarize attendees with systems essential for productivity, such as Unreal Kismet visual scripting and the Unreal Matinee cinematic toolset. Epic will provide demonstrations from the most popular Unreal University sessions as well as brand new learning material based on the engine’s latest features. Lectures will be tailored toward mobile development, with practical tips on creating games across a range of genres, porting AAA content to mobile, optimizing content for mobile, and so on. In addition, Epic will provide a preview of Unreal Engine 4’s new Unreal Kismet and Blueprints, which equips developers with more control over game development than ever before.
Epic encourages beginner-level attendees to download and explore the Unreal Development Kit (UDK), the free edition of the Unreal Engine 3, available at www.unrealengine.com/udk prior to the workshop.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Zak Parrish

Zak Parrish

Documentation & SupportEpic Games IncAward-winning author and training expert Zak Parrish is one of the leading authorities on Epic’s Unreal Engine, which has won more than 25 top technology awards. With more than a decade spent designing 3D and game development software training... Read More →



Monday March 11, 2013 9:30am - 6:30pm
AT&T Conference Center, Salon C 1900 University Ave

11:00am

Measuring Social Change & Media: Beyond BS
RSVP Required - This workshop will dramatically demonstrate how the practice of measurement, social media, social change, and networks have evolved over the past 5 years. In 2009, the "Social Media ROI Poetry Slam" SXSW lead to a book "Measuring the Networked Nonprofit." The thesis: For nonprofit organizations there are two key processes that lead to social change: To become networked, and to use measurement. The book's co-authors, Beth Kanter and KD Paine will facilitate an updated of the original poetry-slam session with the same four nonprofit leaders about they have used networked strategies and measurement to improve results and transform failure into success.
Prerequisites:
Please pick up a copy of "Measuring the Networked Nonprofit" and read chapters 3 and 4. http://amzn.to/measure-networknp (The book will be used a textbook for the workshop.)
What to Bring:
Laptop, mobile phone, pens, pencil, camera.
View official listing on sxsw.com

Speakers
avatar for Carie Lewis

Carie Lewis

Dir of Emerging MediaThe Humane Society of the United StatesAs Director of Emerging Media at The Humane Society of the United States, Carie is the lead social media strategist for the nation’s largest and most effective animal welfare organization.
avatar for David Neff

David Neff

Digital StrategyPwC AdvisorySimply put, David helps people for a living. As a strategy consultant, digital marketer, content strategist, digital engagement pro, nonprofit expert, and campaigns expert David has been living in the Fortune 500 and nonprofit world for over thirteen years... Read More →
avatar for Katie Paine

Katie Paine

CEOSalience/KDPaine & PartnersKatie Delahaye Paine is the Chief Marketing Officer of News Group, a leader in international monitoring and evaluation, as well as Chairman & founder of Salience/KDPaine & Partners, the leader in integrated social and traditional communications measurement... Read More →


Monday March 11, 2013 11:00am - 1:30pm
AT&T Conference Center, Classroom 204 1900 University Ave

11:00am

Make It Anything: Game Modification for the Masses
RSVP Required - The founders of Modit will discuss their vision for a future in which game development is democratized by turning game players into game creators. Browser-based game development and distribution will empower anyone to modify the games they play and instantly share those creations with the world.
In this workshop, the Modit team will showcase their HTML5 game development platform and open it up for attendees to mod, create and share their own games. Attendees with no coding experience will be able to create and publish something that is uniquely their own by using visual tools to change the look, feel, and context of an existing game. Meanwhile, even the most experienced HTML5 game developer, or coders with no specific game or JavaScript experience, will be vastly accelerated by leveraging the structure, media, and syntax of a fully-functional game.
Finally, the potential for this concept to create a world where any app can be modified and republished by its users will be discussed.
Prerequisites:
No special experience or knowledge is required to enjoy and learn from this workshop. Anyone that can use a web browser will be able to learn how to use Modit’s visual tools to customize existing games and share them with the world. Attendees that have coding experience will be able to make deeper changes to the logic of existing games or to write a new game based on a variety of templates, but there will be plenty to learn and do for all skill levels.
What to Bring:
A laptop or mobile device that can connect to wifi will be required to participate in creating/modifying games. However, attendees that come without these items will still be able to enjoy and learn from the presentation and the work of others. If you have coding experience and want to put it to use, you’ll likely want a keyboard for your device.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Shantanu Dhaka

Shantanu Dhaka

CEOModit IncShantanu’s background is in quantitative financial analysis, sales and marketing, and scaling tech-focused startups. Before starting Modit, he helped launch Staley Capital, a $100 million growth equity fund focused on rapidly growing tech-enabled business services companies... Read More →
avatar for Alexander Sheive

Alexander Sheive

CTOSnowflake LearningAlex Sheive is an entrepreneur with a background in software development, systems architecture, product development, operations, and online gaming. Alex currently runs Snowflake Learning, which creates personalized educational apps, and was the creator of TableNinja... Read More →
avatar for Alex Sutherland

Alex Sutherland

PresModit IncAlex Sutherland is an avid gamer, developer, and a proven entrepreneur with a background in product development, product marketing, community management, and online gaming. Alex has been involved in gaming his entire life from playing poker professionally and creating... Read More →
avatar for Sam Workman

Sam Workman

Chief Science OfficerModit IncSam's passions include education, human-computer interaction, house music, and nanotechnology. After graduating from Harvard University with a degree in Engineering Sciences, Sam worked as a researcher at the Wyss Institute for Biologically Inspired Engineering... Read More →



Monday March 11, 2013 11:00am - 5:00pm
AT&T Conference Center, Salon AB 1900 University Ave

3:30pm

Marketing Is BS
“Marketing is BS”. "Social Marketing is Worthless". They’ve been saying it for years. But why? Sure, marketing faces its fair share of skeptics and challenges. But today’s digital and social campaigns are rooted in hard numbers and quantitative insights. Join us on Monday, March 11th, for a lively discussion on how innovations in data-driven marketing are helping to debunk today’s most common marketing myths. Followed immediately by a reception. Sponsored by Adobe.
View official listing on sxsw.com

Speakers
avatar for BJ Mendelson

BJ Mendelson

Author:"Social Media Is Bullshit"B.J. Mendelson is the author of "Social Media Is Bullshit" (St. Martin's Press) and enjoys trying to put the social media hucksters out of business while helping the rest of us focus on what these tools actually can, and can't, do for you.
TM

Thor Muller

CTO & Co-FounderGet Satisfaction Inc
TW

Todd Wasserman

Business Editorwww.mashable.com



Monday March 11, 2013 3:30pm - 4:30pm
Radisson Town Lake, Town Lake Ballroom 111 E Cesar Chavez

3:30pm

Developer Experience: The UX of APIs
RSVP Required - Using an API doesn't begin and end with a request and a response. Before third-party developers write a line of code, there's a desire to leverage your product and connect with your users. How you enable developers to successfully integrate is just as important as the capabilities you offer. This workshop is about creating great user experiences when the users are developers.

Topics include: developer marketing, documentation, code samples, testing environments, policy and security considerations, basic RESTful design principles, advanced API design, SDKs, support channels, roadmap communication, and community promotion.
Prerequisites:
Attendees should be familiar with the idea of software platforms and how applications can communicate with each other using HTTP. Experience with programming concepts and a web framework is recommended. Experience with a using a web service API like Facebook or Twitter is encouraged, but not required.
What to Bring:
A laptop will be useful if you would like to follow along with some of the demonstrations and tools I will show, but it is not required.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Jeremiah Cohick

Jeremiah Cohick

API EngineerFitbitJeremiah Lee thinks at the intersection of user experience design and software engineering. He believes UX is empathy as an applied science and that APIs are the new division of labor. Jeremiah has worked for Apple, Disney, and a variety of startups. He has extensive... Read More →
avatar for R. Kevin Nelson

R. Kevin Nelson

API EngineerRdioR. Kevin Nelson is a generalist engineer obsessed with user experience. His experience ranges from embedded systems and low-level audio software through all the things of the internet. He has written an award-winning iPhone app for the Hammer Museum in Los Angeles... Read More →
avatar for Brian Smith

Brian Smith

API Engineering LeadDropboxBrian spent 3 years doing iOS development before focusing on building APIs for mobile and web developers. Most recently, he was involved in building the Dropbox Sync API, which blurs the lines between a local and network API.


Monday March 11, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 202 1900 University Ave

3:30pm

Storytelling: The Next Wave of Engagement
RSVP Required - Social Media is evolving and storytelling is going to be next great tool to engage customers. Not sure you know what we mean?
Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not.
Are you telling the right brand story?
This hands-on session will help you:
· Identify the genre or type of story that you want to tell
· Develop a monthly story arc in your content calendar
· Create compelling, interesting characters your customers will want to engage
· Invite your customers to be in your story
· Frame your story within the Facebook Timeline layout
Attendees will gain skills in storytelling techniques and a framework for developing a monthly content calendar/storyboard to involve customers more deeply in their brand stories.
Prerequisites:
There are no special pre-requisites other than an understanding of social media engagement and strategy. The workshop is designed for intermediate to advanced level practitioners, but beginners would find it useful as well.
What to Bring:
Instructors will provide handouts, and url's where people can download the materials, but it would be helpful for people to bring a pen/pencil, and a device that they can take notes with.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Carri Bugbee

Carri Bugbee

PrincipalBig Deal PR IncCarri Bugbee is an internationally known expert in social media marketing and social TV. She speaks at many conferences and events, writes about Social TV and entertainment for The Social Media Monthly, she’s a contributing author for The Big Book of Social... Read More →
avatar for Mark Williams

Mark Williams

Dir, Social Strategy & Content ProgrammingLiveWorldMark is the Director of Social Strategy and Content Programming at LiveWorld. He's been developing online communities and social media campaigns and strategies for Fortune 500 brands since 1999.


Monday March 11, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 204 1900 University Ave

3:30pm

Tame the Beast: Architecture & Distributed Web Apps
RSVP Required - Ambitious web applications are about more than your favorite JavaScript framework. You'll need a system of responsive, reliable and malleable components that can scale independently as your user base grows.
Over the course of this workshop we'll collaborate on a service-oriented architecture for a new web app. You'll learn the fundamentals of distributed applications, along with best practices and common gotchas when designing for growth.
At the very least you'll win the next round of buzzword bingo at the office, and just maybe you'll become Master of the Internets. It'll be fun.
Prerequisites:
At least some experience in software development.
What to Bring:
Nothing in particular.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Jonathon Morgan

Jonathon Morgan

Founder/PrincipalGood At The InternetJonathon is an entrepreneurial and multi-disciplinary technologist with demonstrated expertise in software architecture, engineering and leadership in building large scale web applications.


Monday March 11, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 105 1900 University Ave
 
Tuesday, March 12
 

9:30am

Boldly Go: Enterprise Apps, from Idea to Market
RSVP Required - Apps are king. Or, for some, god. Either way, they are the future of not only how we play, but how we work and therein lies opportunity. In order to take advantage of this, there are several strategic steps developers must take as they set out to create a beautiful app which then, in a perfect world, morphs into a business.
First, obviously you need an idea - don't have one? We'll talk about the best lines of business and where you can have the most beneficial impact. Obviously on our minds is the enterprise - it is in dire need of savvy app developers. How can you explore that territory?
We'll also cover technical issues like how to implement an API layer to facilitate the flow of data into or out of your application or solution; how to manage and deliver the data, how to find and connect to the enterprises systems, databases and other services that you need; and last but not least, how to bring your beautiful app to market, from testing to monetizing.
Prerequisites:
Knowledge of mobile native development for iOS or Andorid.
What to Bring:
Laptop with Mobile development environment installed for iOS or Android.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for David Brutman

David Brutman

Sr Dir Developer RelSAP
GF

Gil Friedman

Software ArchitectSAP
avatar for Paul Goh

Paul Goh

Mobile DeveloperSAP
ST

Sam Thambu

Mobile Developer, SAP AppHausSAP
avatar for John Wargo

John Wargo

Author, Sr Dir, Developer Experience at SAPSAPJohn is a mobile developer and member of the SAP Mobile Solution Management team focusing on dDeveloper tools and developer experience. He wrote the first book dedicated to BlackBerry development and in 2012 published a book on the open... Read More →



Tuesday March 12, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 204 1900 University Ave

9:30am

DevOps: Empowering Developers with Infrastructure
RSVP Required - Configuring, deploying, and managing Big Data infrastructure, Hadoop in particular, is time consuming and expensive. Infochimps’ Ironfan is an open source systems configuration suite for the cloud, quickly and easily orchestrating an entire Big Data stack including data ingestion, scraping, storage, computation, and monitoring. With Ironfan, you can spin up clusters when you need them and turn them off when you don’t, enabling you to spend your time, money, and engineering focus on finding insights and creating value, not getting your machines ready. In this workshop, we will go from a single development machine to a full-stack cloud deployment. Everyone will set up their own Ironfan deployment environment, stand up some simple servers to demonstrate the basics of Ironfan and Silverware (our core deployment libraries), and then dive into the deep end with a Hadoop deployment (and more, if time allows).
Prerequisites:
Basic understanding of system administration and programming. Set up free demo accounts for Opscode and Amazon Web Services. Download user keys (client and IAM, respectively) for both accounts.
What to Bring:
Laptop and User Account Keys (Opscode & Amazon Web Services).
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Nathaniel Eliot

Nathaniel Eliot

Sr Ops EngineerInfochimpsSenior Ops Engineer at Infochimps, and lead developer for the Ironfan project. I've been a computer geek for longer than I haven't, and several other things, too.
avatar for Tim Gasper

Tim Gasper

Dir of ProdInfochimps IncTim Gasper is Director of Product at Infochimps. Infochimps provides the Infochimps Platform, a cloud service that offers the fastest, most accessible way to implement a Big Data analytics stack. Previously, he co-founded Keepstream, a social media analytics... Read More →
avatar for Amanda McGuckin Hager

Amanda McGuckin Hager

Dir of MktgInfochimpsI am a high-tech marketing professional with over 17 years of experience focused on strategic marketing programs that drive demand. As a key company contributor, I foster strong relationships with board members, executives, product and sales teams. As an enthusiast... Read More →



Tuesday March 12, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 105 1900 University Ave

9:30am

Interfaces, Accessibility & Superheroes
RSVP Required - BAM! POW! Beloved superhero Daredevil squelches his enemies with speed and precision, completely uninhibited by his blindness. Overcoming adversity, discovering superpowers, and saving the world are common themes in comics and graphic novels. Our mission is to bring those themes into the world of accessible design.
The World Heath Organization and the World Bank report that nearly 1 out of 7 of the world's population has some form of disability. Creating products and services that don't include alternate interaction models is a failure on a global scale. Designers and engineers are the middlemen between disability and super-ability, and it is our duty to help break interface barriers. This session will explore examples and methods for understanding and practicing accessible design.
Prerequisites:
Becoming familiar with the accessibility settings of preferred devices and platforms is suggested, though not required.
What to Bring:
Preferred sketching and/or rapid prototyping tools. A digital device of choice (smartphone, tablet, etc)
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Yvonne So

Yvonne So

Interaction DesignerFjordYvonne is a user experience designer specializing in providing innovative, user-centric interaction design solutions for desktop software, web and mobile platforms. She is passionate about maximizing accessibility and usability on all projects with a cross-functional... Read More →
avatar for Livia Veneziano

Livia Veneziano

Visual DesignerFjordLivia Veneziano is a hybrid visual designer. With a penchant for pixel perfection, she is passionate about maintaining the core values of universal design and accessibility, and creating scalable systems for cross-platform services that extend beyond digital touchpoint... Read More →


Tuesday March 12, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 202 1900 University Ave

9:30am

Privacy Bootcamp for App Developers
RSVP Required - The current patchwork of international, national, and state privacy laws is a mystery to developers, especially those at startups with just a few employees. Most simply do what they think makes sense, bury their heads in the sand, and hope that everything works out.
It’s not working out. According to recent accounts, 75 PERCENT of all mobile apps do not even publish privacy policies. While most developers want to do right by their customers, they rarely have the knowledge or resources to navigate privacy regulations and terms of service correctly.
This workshop will attempt to give app developers (and those who work with them) all the tools they need to draft a legitimate privacy policy and start implementing privacy by design within their development cycles. This workshop will also help developers identify potential pitfalls that may put them in jeopardy with their customers and the law.
Prerequisites:
None.
What to Bring:
A laptop or tablet with keyboard.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
LB

Laura Berger

Attorney, FTC, Div of Privacy & Identity ProtectionFederal Trade Commission
avatar for Mark Blafkin

Mark Blafkin

Exec DirINNOV8RS NetworkMark is the founder and executive director of the Innovators Network. He has been working in various capacities with startups in the technology industry for more than 15 years. Prior to launching the Innovators Network, Mark advised dozens of early stage companies... Read More →
TA

Tracy Ann Kosa

Sr. StrategistMicrosoft
avatar for Richard Qiu

Richard Qiu

Vice President of Business Development, MobileTRUSTeRichard is responsible for identifying, developing and executing on new business opportunities in areas of online privacy, mobile media, online advertising and data management at TRUSTe. An expert in mobile, digital media and advertising... Read More →


Tuesday March 12, 2013 9:30am - 1:30pm
AT&T Conference Center, Classroom 106 1900 University Ave

9:30am

Practical Agile Mobile Design
RSVP Required - Effective mobile design patterns, Agile design principles and practical expert advice: "start with questions and walk away with wireframes":
* Create and test paper wireframes for the core pages of your app, before writing a line of code.
* Distill the experience down to essentials, and re-invent your interface with mobile-first approach.
* Learn how to create the design that works by using cutting edge mobile design patterns (Geo-location, Multi-Touch/Motion, Faceted Search, Parallel Architecture, Voice, etc.)
* Practice designing with the new patterns that are just around the corner (Image Recognition, NFC, etc.).
* Create immersive experience using lessons from popular mobile games like Angry Birds.
* Storyboard your mobile interface transitions using inexpensive, practical, effective strategies.
* Learn practical light-weight guerrilla user testing strategies that will save time and money for your entire team.
* Take on any mobile design challenge with confidence.
Prerequisites:
It's helpful to have experience using an iPhone or Android mobile phone.
What to Bring:
3 x 5 sticky notes -- 1 pack
3 x 3 sticky notes -- 1 pack
Sharpie marker, pencil or pen
It's helpful if you can bring an iPhone or Android mobile phone or tablet.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Tuesday March 12, 2013 9:30am - 6:30pm
AT&T Conference Center, Classroom 102 1900 University Ave

11:00am

AAA for Everyone: Deep Dive with Unity 4
RSVP Required - Unity 4 demonstrates the platform's AAA push that levels the playing field between the largest and the smallest studios. It enables anyone, from the most indie game designer to the biggest multinational AAA studios, to develop amazing games and effortlessly deploy to multiple platforms.
This workshop will take an in-depth look at development with Unity 4 and the new opportunities for game development. Topics will include: Mecanim - groundbreaking character animation technology and how to bring characters to life in a few mouse clicks with incredibly fluid and natural motion; visual fidelity and AAA rendering; Linux publishing.
Prerequisites:
Beginner level with 3D asset creation or basic programming.
What to Bring:
Laptop with Unity installed on it. Free download is available on the Unity website: http://unity3d.com/unity/download/
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Carl Callewaert

Carl Callewaert

Unity EvangelistUnity TechnologiesCarl’s enthusiasm for gaming builds on 10 years of production and evangelism experience and he loves sharing that enthusiasm with the Unity community. Prior to Unity, Carl worked on AAA and indie games and as a contract worker for Autodesk Educ... Read More →
CJ

Corey Johnson

Field EngineerUnity Technologies
RS

Randy Spong

Field EngineerUnity Technologies


Tuesday March 12, 2013 11:00am - 1:30pm
AT&T Conference Center, Classroom 203 1900 University Ave

3:30pm

Advanced Social Media Monitoring
RSVP Required - The advanced social media monitoring workshop will exist in two parts. The first half will assess the state of the social media monitoring industry from bottom to top.
Examples will be given on the holistic affects it's had on industries. These examples will come from both brand and agency representatives, with case studies of the cause and the effect behind social media monitoring initiatives.
The second half will be consumed primarily with where social media monitoring is going and what needs to happen for it to get there. This will be framed with a technical best practices presentations, where analysts walk through the creation of a high level brand report with frontline tactics and tools .
Combined, both halves will provide a outline of the past, present and future of social media monitoring. Attendees will takeaway how to keep clients happy and what must be done to remain ahead of the competition.
Prerequisites:
An understanding of basic analytics, marketing terminology, and social media platforms is helpful. We'll be sending out a survey form to attendees prior to the event, and using this as part of the workshop.
What to Bring:
The instructors will make workshop materials available online for attendees, but you should bring paper and a pen to take notes and sketch out ideas. You should also bring real-world problems we can share and brainstorm as a group.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Alistair Croll

Alistair Croll

FounderSolve For InterestingAlistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he co-founded web performance startup Coradiant... Read More →
avatar for Susan Etlinger

Susan Etlinger

Industry AnalystAltimeter GroupSusan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social media listening and measurement strategies that support their business objectives. Susan has a diverse background in marketing and... Read More →
avatar for Margaret Francis

Margaret Francis

VP Social ProdSalesforceMargaret Francis is the Vice President of Social Products at ExactTarget (NYSE:ET), a Salesforce.com company. She is the former VP Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and... Read More →
avatar for Blake Robinson

Blake Robinson

Dir of Prod & MktgAnnalectI'm Blake.


Tuesday March 12, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 106 1900 University Ave

3:30pm

Designing eBooks with Web Standards
RSVP Required - Standard ebook publishing requires ramping up on knowledge about various ebook formats, and then becoming familiar with proprietary ebook publishing channels like Kindle, iBooks, etc. Wouldn't it be easier to use web standards to build ebooks, and then either serve them on the web or distribute them via mobile app stores?
If you already know and use web standards (HTML, CSS, JavaScript), ebook publishing is within your reach. Come to this session to explore frameworks and techniques that enable you to design and publish ebooks, monetize them, and distribute them to a variety of devices and platforms.
Prerequisites:
HTML, CSS, Javascript (jQuery). Ideally, should be HTML5/CSS3, Mobile-First web developers - at the very least need to understand how HTML tags work (and how not closing them properly really breaks things), the difference between CSS tag, id and class selectors and that you can have multiple classes on an html tag. Understanding CSS media queries and experience with Modernizr and jQuery (and even Bootstrap) is most ideal.
What to Bring:
Laptop - (if you'd like work along with instructor's examples - you can also pre-download Sigil and the Kindle Previewer tools)
- Sigil: http://code.google.com/p/sigil/downloads/list
- Kindle Previewer: http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000765261
- HTML/CSS/JS editor of their choice
- Bonus: some way to run a local PHP server (MAMP/WAMP/XAMPP - Instructor won't cover installing a local server - those who have it can work along with instructor, those who don't can do it later or and just manually create markup directly in Sigil or their own Editor)
- if you have a PHP local server you can also download the Stacey CMS: http://staceyapp.com/
iPads, Kindles and Nooks (of all flavors)!
- Hopefully at the end, you'll have a little something personal to open up and test out in an eReader of choice!
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Tessa Silver

Tessa Silver

Sr Interactive DeveloperCapella UniversityI design and program. Online learning, mobile apps (and combining the two) are my main interests. I'm a Senior Interactive Developer for Capella University, I write for Packt Publishing and various other blogs. I also create media and apps... Read More →



Tuesday March 12, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 203 1900 University Ave

3:30pm

How to Get Fans to Spread Your Message
RSVP Required - Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This workshop explains the implementation of this type of program, walking attendees through step-by-step instructions on how to create, customize, execute and measure the program. Instructors will review best practices of large and small brands that have harnessed the power and voice of fans and advocates in social media.
Prior to the start of the session, attendees will fill out a questionnaire, where the responses will serve as a guide for a breakout portion with smaller groups with like-minded goals for more intimate and personalized discussions around implementing Brand Amplification Programs.
Prerequisites:
A reasonable understanding of the following topics: marketing, digital marketing, PR, customer experience and social media. A willingness to participate, share and learn. The ideal participant will work for an a brand, agency or association and have responsibility for at least one of the following areas: marketing, PR, social media, community, CRM, customer experience, membership, ecommerce, etc.
What to Bring:
A laptop, smartphone and/or tablet should do the trick!
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Kenny Lee

Kenny Lee

Sr Dir Solutions MktgDynamic SignalKenny Lee is the Senior Director of Solutions Marketing at Dynamic Signal, a leading social marketing cloud company that helps brands build direct relationships with their audiences. Prior to Dynamic Signal, Kenny consulted for various start-ups... Read More →
avatar for Ajay Ramachandran

Ajay Ramachandran

CMODynamic SignalAjay Ramachandran is the Chief Marketing & Product Officer at Dynamic Signal. Ajay is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media start-ups & agencies.
avatar for Harry Spitzer

Harry Spitzer

Mktg AnalystDynamic SignalWhile Harry's professional marketing and social media experience is limited, he has lived and breathed the both of them since a very young age. Like, 13. He has experience motivating and engaging audiences via his experiences writing and acting in theater... Read More →


Tuesday March 12, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 204 1900 University Ave

3:30pm

Legal Bootcamp for Mobile Developers
RSVP Required - Innovation continues to skyrocket in the mobile space, but many developers don't realize that they're creating apps against a complex -- and often murky -- legal backdrop. This presentation will identify and discuss some of the key legal issues mobile developers should know about. We'll discuss the laws that apply to activities like jailbreaking devices, reverse engineering code, transmitting and storing user information, and intercepting communications. We'll also talk about practical steps you can take to reduce your risk so that you can go about your work with less potential for legal trouble.
Prerequisites:
None
What to Bring:
Nothing in particular.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Marcia Hofmann

Marcia Hofmann

Sr Staff AttorneyElectronic Frontier FoundationMarcia Hofmann is a senior staff attorney at the Electronic Frontier Foundation, where she works on a broad range of civil liberties issues including computer security, electronic privacy, free expression, and copyright. She is also a... Read More →
avatar for Charles Mudd Jr

Charles Mudd Jr

Principal & AttorneyMudd Law OfficesCharles Lee Mudd Jr. has operated his own law firm, Mudd Law Offices, since 2001. In the last eleven years, the firm has grown to become an internationally recognized diversified practice providing representation to a clientele comprised of local... Read More →


Tuesday March 12, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 105 1900 University Ave

3:30pm

Touch Me Now: Accessibility on Mobile Screens
RSVP Required - Mobile devices have changed the way we design and develop products. Every touch and interface design decision has an impact, especially on users with disabilities. We'll talk about how these users interact with touch screens and show what you can do to improve the overall user experience on leading mobile platforms (iOS and Android). Our goal is to challenge and inspire the builders in the industry to include people from all walks of life into their designs.
Prerequisites:
Good understanding of iOS and/or Android mobile platforms. Experience with user design and/or user research.
What to Bring:
- An iOS device running iOS5 or higher.
- An Android device running Ice Cream Sandwich (version 4.0x) or higher.
- Headphones.
- A blank sheet of paper.
- Something to take notes with.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

Speakers
avatar for Victor Tsaran

Victor Tsaran

Sr Accessibility Program MgrPayPalSince 2012 Victor leads the Accessibility Team at PayPal. The team is responsible for ensuring that users with disabilities can effectively utilize PayPal's products and services, both on mobile and desktop devices. He collaborates with interface... Read More →


Tuesday March 12, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 202 1900 University Ave