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Ann Mack

Dir of Trendspotting
Ann Mack oversees global trendspotting for JWT where she and her team help brands turn shifts in the zeitgeist—related to everything from technology, gaming and globalization to retail, philanthropy and the environment—into opportunities. Ann has worked on strategic projects for clients including Unilever, Kellogg’s, Estée Lauder and Kimberly-Clark. She is most widely known as one of the industry’s most famous experts on cultural and behavioral movements, trends and memes and their impact on brands and brand behavior.

My Speakers Sessions

Monday, March 11