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avatar for Ashley Good

Ashley Good

Head of Failure
Engineers Without Borders Canada
Ashley started Admitting Failure in January 2011 and has built a career around being an expert on failure—or, more specifically, on learning from it.   Her work has catalyzed a change in the way we think about innovative problem solving, challenging our perception of failure and demonstrating the validity of an approach based on testing to learn, especially when faced with complex, non-linear problems.   Ashley has worked with a range of organizations—from donors and foundations to non-governmental organizations and private sector companies—to use failure as a learning tool and culture driver to support and foster innovation. Ultimately, her work helps increase organizational performance by maximizing the "learning ROI" from failures and building an acceptance of failure as a catalyst for the innovation and collaborative learning needed to address complex problems.    Her work on failure has received coverage in a wide range of media and news outlets, including the Stanford Social Innovation Review, The Guardian, Harvard University’s Hauser Center for NonProfit Organizations, TED talks, BBC World and, most recently the New York Times. She also recently made the list of finalists for the HBR/McKinsey Innovating Innovation Award.   Before launching Admitting Failure, Ashley worked in Cairo at the co-ordinating center for the United Nations Environment Programme and as a management consultant in Vancouver. She joined Engineers Without Borders Canada (EWB) in 2009 where, after spending a year in Northern Ghana on agribusiness projects, she built and continues to lead EWB's Organizational Learning Team and annual Failure Report.

My Speakers Sessions

Tuesday, March 12
 

12:30pm