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avatar for Dawn Gates

Dawn Gates

VP Digital Mktg
Universal Music Group Nashville
The Vice President of Digital Marketing at Universal Music Group Nashville, Dawn’s innovative approach to the application of new technologies during her 15-year music career has established her as a pioneer in the use of interactive marketing. Having recently joined UMG in 2012, she represents a roster of artists that include Country music’s biggest stars such as Keith Urban, Lady Antebellum, Luke Bryan, Eric Church, Sugarland, George Strait, Little Big Town, Darius Rucker, Kip Moore, Alan Jackson, Gary Allan, Kacey Musgraves, and Dierks Bentley, to name a few. Before joining UMG, Dawn was the Sr. Director of New Media at Capitol Records Nashville, where she was hired to establish their New Media department in 2006. Prior to her time at Capitol she spent eight years working for Word Entertainment (Warner Music Group), holding a variety of positions, and also establishing their first-ever New Media department. In her current role, Dawn oversees the overall digital strategies for artist/single/album/video releases, the coordination and facilitation of third party marketing promotions and positioning, social network designs and campaigns, new and existing partner programs and platform integrations, consumer data research and reporting, SEO and online ad placements, website creation/maintenance, and most importantly the exploitation of advancing technologies and concepts in the areas of digital downloads, streaming service providers, mobile interfaces, e-commerce, distribution deals, and more.

My Speakers Sessions

Thursday, March 14
 

3:30pm CDT