Co-Founder, CEO & Publishing Dir
Portalarium Inc
Fred Schmidt is a 35-year veteran of the creative industries. His early years were spent in Detroit working in radio and live music. That evolved into a marketing and consulting career that started in radio and broadcast television, then transitioned onto the teams that helped define and launch top cable satellite programming channels like HBO, MTV and CNN. Next came work as a marketing and operations executive with the cable television systems of Time Inc and others. Then he headed into the world of computer games where he has worked as an executive partner with MicroProse Software (Sid Meier), ORIGIN Systems / Electronic Arts, NCsoft North America and is now Co-Founder/CEO of Portalarium, the new mobile-social network games start up of Fred’s three-time partner, Hall-of-Fame game designer, Richard Garriott. Concurrently, Fred is also Co-Founder/CEO of his family businesses, Wild About Music, a unique music lifestyle store and internet retailer celebrating 21 years of success in Downtown Austin, and fashion boutique Austin Rocks Texas on Willie Nelson Blvd, opened in 2012.