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avatar for Guilherme Rangel

Guilherme Rangel

Exec Creative Dir
Gyro
An ex-army officer, Gui Rangel started his career in the faraway land of Brazil during the swinging 90's where he worked for local powerhouses such as Fischer America and TBWA\BR and did iconic work for clients such as Bic Pens, Absolut Vodka and Mars. He moved to Dubai in 2005 to join ImpactBBDO and avoid the heat in Brazil. Since the weather wasn't exactly what he was expecting, he dedicated his time leading a creative team developing work for brands like Emirates, Pepsi & Masterfoods. Before joining gyro, Gui spent four years at Y&R Dubai as creative director and then regional creative director, where they did memorable work for brands like Land Rover, LG, Emaar, Sony & Ford. This was followed by the challenge of leading Horizon Draftfcb to a creative renaissance for clients such as NIVEA & Just Falafel. His work has been recognised by London and New York Festivals, Prêmio Colunistas Brasil & Cannes Lions, among others. In his free time he tries to be funny through amateur stand-up.