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avatar for Jay De Groot

Jay De Groot

CEO & Co-founder
Science Rockstars
My main passion is pushing the boundaries between innovation and online business. Since 1994 Jay has always been introducing things that where new to the online industry. ORDB (1994), Push Pull technology (1995), Digital Music Distribution (1997), Multi Variate Testing (2004) and the introduction of the first Corporate Web Oriented Portal solution (2008). And now with a incredible team of brilliant lunatics he is changing the concept of online marketing with the introduction of Persuasion Profiling. Based on the PhD research of @mauritskate done at Stanford University and Eindhoven University (graduated Cum Laude 2012). They bring the fields of social psychology, user experience design and even machine learning together. The first product ( PersuasionAPI) is bridging different scientific fields, closing the gap between online personalization & optimization with persuasion profiling. And paving the way to better marketing.

My Speakers Sessions

Monday, March 11