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Jeffrey Holove

Basis Science Inc
Jef is the CEO behind Basis, a multi-sensor health tracker and online personal dashboard that helps people build healthy habits into their daily routines. Prior to Basis, Jef was CEO at wireless photo start-up Eye-Fi from before their 2007 launch to the international retail distribution of its device and cloud service. Jef was previously GM of audio and gaming at Logitech, where he also worked in U.S. and EMEA marketing. He graduated from Purdue University with a B.A. in communications.