SVP Dir of Strategic Planning
GMMB
Joel R. Johnson SVP Director of Account Planning leading brand strategy development. Johnson has a long career developing holistic marketing campaigns for purpose-driven brands, agencies, and non-profits. He has lead brand strategy for many top brands including HP, Pepsi, the Urban League, American Stroke Association, Johnson & Johnson, and Gillette. Previously, he was EVP, Director of Strategic Planning at Porter Novelli NY, Director of Digital Strategy at Sapient Nitro and Managing Director at Spike DDB. Johnson is also a pioneer in the discipline of branded documentary, having produced films that highlight the social causes of Skype, Ford, and Sanofi among others. In his spare time he writes about his fly fishing adventures and blogs about consumer behavior and marketing at Think See Do Differently. Follow him on Twitter at joelrjohnson