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avatar for Joseph Gattuso

Joseph Gattuso

Chief Strategic Officer
Ogilvy CommonHealth Worldwide
Joe has worked in the healthcare communications industry for over twenty-five years as Creative Director, Agency President, and Strategist. In 1999, Joe founded the first research consultancy in the industry dedicated to the study of physician-patient communications. The organization was founded on the premise that the application of state-of-the-art linguistic, behavioral, and cognitive science to the “moments of truth” when influencers and patients are sharing information, personal stories and experiences, applying technology and making life-altering decisions, would result in the creation of actionable insights and enablers to improve healthcare outcomes. Today, his group conducts research, program development and consulting in healthcare interactional linguistics, ethnography, narrative medicine, and computational linguistics. This research has been applied to healthcare professional and patient interactions in the health care professional’s office or clinic, hospital, chemotherapy suite, pharmacy, home and on-line information sources and social media. This research has resulted in over 45 peer-reviewed articles in major medical journals, presentations at the FDA and submission into the Congressional Record. Joe has been a featured speaker at major industry events, has published articles in major industry journals and was named by PharmaVoice as one of the 100 Most Inspiring People in the Biosciences Industry in 2006. Joe is currently Chief Strategic Officer at Ogilvy CommonHealth Worldwide.

My Speakers Sessions

Sunday, March 10
 

11:00am