White House Presidential Innovation Fellows Alumni
White House Presidential Innovation Fellows
Kara’s passion for creating engaging online and offline experiences has brought her to many exciting places including the Super Bowl, the Oscars, TEDx, and most recently, to the White House as a member of the first class of Presidential Innovation Fellows (PIF). The PIF program pairs top innovators from the private sector, non-profits, and academia with top innovators in government to collaborate during focused 6-12 month “tours of duty” to develop solutions that can save lives, save taxpayer money, and fuel job creation. As a Fellow, Kara and her team worked on MyUSA (formerly known as MyGov), reimagining the relationship between the government and the people by organizing services around the specific tasks people complete at all levels of government. Kara drove the UX (user experience) strategy, making sure it delivered a well-crafted, delightful experience—most notably shaping the site’s friendly Eleanor “Ellie” Franklin UX persona, which lets people know the new experience is centered around their needs.