CEO
Salience/KDPaine & Partners
Katie Delahaye Paine is the Chief Marketing Officer of News Group, a leader in international monitoring and evaluation, as well as Chairman & founder of Salience/KDPaine & Partners, the leader in integrated social and traditional communications measurement. Katie and Beth Kanter Co-authored and just released Measuring the Networked Nonprofit—Using Data to Change the World. She is the author of Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, 2011) She writes KDPaine’s Measurement Blog and publishes the electronic newsletter and blog, The Measurement Standard. For the past 17 years, and her firms have read and analyzed millions of news articles, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. Katie was an initial founder of the Institute for Public Relations Measurement Commission and she is serves as member of the board of the Society for New Communications Research. She serves on the Social Media Measurement Standards Conclave team charged with setting standards for social media measurement. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine. Katie Paine was recently named one of “25 women who rock social media” by the Lee Odden’s prestigious OnLine Marketing Blog. She was also named one of PR Weeks 2008 Power Players for her advocacy of PR measurement.