Pres
SME Digital
As a respected expert in social media marketing techniques and a national speaker, she has provided insight and training with leading marketing organizations including the American Marketing Association, Public Relations Society of America, Forrester Research, Marketing Profs, Radian 6 and HootSuite. Nichole wrote the book “How to Measure Social Media" and her systematic approach to social media and case studies are highlighted in books such as "The Executives Guide to Enterprise Social Media Strategy" by David B. Thomas and "No Bullshit Social Media" by Jason Falls. Prior to joining SME Digital, Nichole worked for major brands such as The Sherwin-Williams Company, The Federal Reserve Bank, Deutsche Bank Alex. Brown, Caliber Learning Networks (a Sylvan company), and Signs By Tomorrow, a national franchise. Nichole is one of the nation’s leading experts in building measurable social media strategies that are designed to deliver on your company’s business objectives.