Head of Online Communities
LEGO System A/S
Peter Espersen head of Online Communities for the LEGO Group focusing on the 13+ age group. Peter spearhead’s online community and social media, when engaging teen and adult fans of LEGO, and works closely with a wide range of business units across the company. Among the initiatives Peter has work on is the social media amplification project ReBrick and LEGO CUUSOO – that co-creates LEGO products.